ADVERTISEMENT
Part of the reason the unregulated, Wild West era of NIL in college athletics had to go, we were told, was because that system was unsustainable. It seemed to be sustaining just fine at Missouri though. Via the Freedom of Information Act, the Columbia Missourian uncovered a treasure trove of documents related to Missouri’s NIL program, […]
Part of the reason the unregulated, Wild West era of NIL in college athletics had to go, we were told, was because that system was unsustainable. It seemed to be sustaining just fine at Missouri though.
Via the Freedom of Information Act, the Columbia Missourian uncovered a treasure trove of documents related to Missouri’s NIL program, giving perhaps the most unvarnished look at how college athletes were paid in the NIL era. Those documents were available because Missouri paid its athletes straight from the athletics department to the Tigers’ collective — Every True Tiger Brands, LLC — and the newspaper got ahold of invoices ETT sent to the university.
The headline figure was that Missouri spent $31.7 million on NIL within the past year — the vast majority going to football — but even that hardly tells the true story. In fact, Mizzou spent just shy of $25 million from January 2025 to June, including a whopping $10.279 million in June alone. This practice came to be known as “front-loading,” as Mizzou offloaded payments that likely would be denied by the new Deloitte-run NIL Go clearinghouse (whose legality has yet to be challenged). Mizzou also spent $4.647 million in January, a period that coincided with the football transfer portal, and $3.592 million in May, a period that coincided with the basketball portal.
To the original point above, the Missourian uncovered invoices dating back to September 2023, and the numbers generally rose over time, even before the House settlement and its consequences became a reality.
Broken into roughly 7-month periods, here’s how the money rose over time:
September 2023-April 2024: $794,171 average (High: $881K | Low: $662K)
May 2024-November 2024: $1.64 million average (High: $1.872M | Low: $902K)
December 2024-June 2025: $3.738 million average (High: $10.279M | Low: $1.211M)
Even removing the outlier of June 2025, Mizzou was still spending an average of $2.5 million per month on NIL during the last six months of the “unregulated” system.
As for how that money was spent, the Missourian found ETT paid nearly two-thirds of every dollar it was supplied on football ($8 million of the $12.4 million in total), with men’s basketball getting 23.5 percent, baseball just below 4 percent, women’s basketball just below 3 percent ($348,100 in real dollars) and on down to the tennis team, which received $100,000.
Like all SEC schools, Missouri will spend the full $20.5 million “salary cap” as allowed under the House settlement, with $18 million coming in actual dollars and $2.5 million in new scholarships counting toward the cap. Most observers anticipate football eating up 75 percent of the cap, but Georgia announced in February it will spend roughly 66 percent of its $20.5 million on football, in line with how Missouri distributed its NIL money.
The fight for the money football and men’s basketball does not consume will be real and vicious. At Mizzou, that likely manifests between baseball, women’s basketball and the rest of the Olympic sports. The Tigers endured a historically bad season on the diamond, complete with a last-place 3-27 record in conference play. Afterward, AD Laird Veatch, in announcing that he would not fire head coach Kerrick Jackson, said a “lack of support” explained the club’s performance.
“We have not invested at the level that we need to really be competitive in this league, and that sport in particular, it’s an incredibly competitive sport,” Veatch said. That support will likely come at the expense of Missouri’s other sports — but not football or men’s basketball.
To make up the gap, Mizzou — like every other school — will increase its efforts to generate outside sponsorships for its athletes.
“We’re going to need our businesses, our sponsors to really embrace that as part of the new era,” Veatch said. “It’s going to be on us as athletic departments (and) Learfield as our partner to continue to integrate those types of opportunities in meaningful ways for sponsors.”
As the numbers proved, the money to pay athletes simply for being Missouri Tigers was there. Will Mizzou find a way to get that money to its athletes in our new, guardrail-ed era?
THE CLEVELAND BROWNS ROOKIE QB, SHEDEUR SANDERS In the movie “Jerry Maguire,” Cuba Gooding Jr. demanded at the top of his lungs for the world to: “Show me the money.” According to espn.com: “College athletes weren’t always allowed to make money off their athletic ability. It wasn’t until 2021 that the NCAA changed rules to […]
THE CLEVELAND BROWNS ROOKIE QB, SHEDEUR SANDERS
In the movie “Jerry Maguire,” Cuba Gooding Jr. demanded at the top of his lungs for the world to: “Show me the money.”
According to espn.com: “College athletes weren’t always allowed to make money off their athletic ability. It wasn’t until 2021 that the NCAA changed rules to allow students to profit from their name, image and likeness—otherwise known as NIL.”
In less than 5 years, the powers-that-be have developed a specialized army and arsenal designed to attack and disarm the NIL concept for college athletes as if the NIL is an immigrant and a usurper of tradition, attempting to illegally cross a secure economic border designed to limit and/or eliminate any financial advantages for amateur athletes and allow the “haves” to operate with access to unlimited profit.
Before the NIL concept was created and sanctioned less than 5 years ago, the greed-mongers at the NCAA wielded the power to charge, try, convict and sentence any college athlete for accepting gifts of any kind from boosters or fans and possibly even mom and dad as long as they were performing as “amateur athletes.” Those who were exposed while doing so usually faced severe punishment such as suspension or expulsion, even while the NCAA simultaneously raked in dough like it were leaves being shed by 10,000 oak trees in the middle of autumn, in the state of Maine.
During the ensuing four years, many disgruntled head coaches in the college ranks have been staunchly resistant to change within the college ranks and elsewhere. Why? Well, simply because their reservoir of free labor was on the pathway to drying up.
JC Shelton recently posted an article on si.com titled: “Nick Saban makes his stance crystal clear on Donald Trump’s NIL executive order.” Mr. Shelton writes: “President Donald Trump’s executive order will benefit college athletes in the Name, Image and Likeness space, according to former Alabama head coach Nick Saban. Saban, who was mentioned by Trump as a potential leader for the College Sports Commission back in May, addressed the newly signed executive order that seeks ‘balanced use of resources across collegiate athletic programs that preserves their educational and developmental benefits.’”
In the article, Saban said: “I think we need to make a decision here relative to do we want to have an education-based model, which I think the president made a huge step towards doing that, or do we want to have universities sponsor professional teams.”
Wait a minute. Saban had the nerve to say that “the newly signed executive order seeks balanced use of resources across collegiate athletic programs that preserves their educational and developmental benefits.”
No one mentions balancing resources when it comes to coaches being paid tens of millions of dollars. The NCAA and college coaches care as much about the educational value of these “student-athletes” no more than a Swiss bank cares about opening up an account with a client from Compton carrying a valid EBT card. The order also “prohibits third-party, pay-for-play payments to collegiate athletes.”
Are they stuck on stupid? Duh, that’s what the NIL concept is designed for: to “pay for play.”
Tommy Tuberville is the ex-Auburn University head-football-coach-turned-Senator as well as being one of the architects and disciples of the new and “reimagined Confederacy.” Tuberville was recently quoted in an article posted by Steven Corder on athlonsports.com titled: “U.S. Senator turns heads by wanting more control over NIL. As college athletes cash in on NIL deals, Senator Tommy Tuberville pushes for sweeping reforms—and a crackdown on player freedom and compensation.”
Mr. Corder writes, “But let’s be clear: Tuberville isn’t just concerned with fairness—he wants control. In an earlier radio interview, Tuberville spelled out what he envisions: ‘Everybody would be on the same level. We’ve got to come up with some rules for the transfer portal, possibly a contract for players.’”
Translation? Less money, less mobility, and more regulation on the athletes who are finally seeing their value recognized.
And he’s not alone. Tuberville cited conversations with Auburn basketball coach Bruce Pearl, who called NIL and the transfer portal “an absolute disaster.” But who’s it really a disaster for? Players like Livvy Dunne, Bronny James and Shedeur Sanders raked in millions—earning what the market says they’re worth. One recently estimated Dunne’s NIL valuation at $3.9 million, while Sanders was close to $4.6 million.
The outcry from coaches and politicians sounds less like concern for college sports and more like panic over a shift in power dynamics. Tuberville’s push to restrict freedom and earning potential paints a clear picture: they want amateurism for the players and professionalism for everyone else.
Glory, glory hallelujah, the truth is not marching on. However, let’s be perfectly clear. The truth has fled from the building. Tuberville has shucked and jived and jived and freely shucked our young athletes and their parents as if they were ears of corn at harvest time, not just for days, but for months, years and decades with little or no resistance. However, as soon as some of these athletes were economically emancipated, Tommy Tuberville and others like him abandoned their false “educational principles” and dove into the “sea of politics” to rescue and place a lifejacket around the drowning “play for no pay” mandate. Folks are again seeking to restore and place the generational yoke of servitude around the shoulders of the “play for no pay” athletes. Many of those athletes will have bleak or no futures after their college careers have ended.
The late Bill Withers composed a song about a girlfriend whose love was so pleasurable, he didn’t even mind being taken advantage of and being used by her. Withers sang, “Yes, I wanna spread the news, that if it feels this good gettin’ used. Oh, you just keep on usin’ me, until you use me up.”
Tommy Tuberville, Nick Saban and their cronies have altered the lyrics ever so slightly. Their version of the song goes something like this. “We’re gonna spread the news, that it’s good being able to use. We’re gonna keep on using you. Until we use you up.”
The only way parents and their athletic children can be used is if they continue to allow themselves to be.
RJ Young FOX Sports National College Football Analyst This isn’t your average college football ranking. My Ultimate 136 is a set of rankings that is fluid, but it’s my job to look ahead and make a claim for all FBS teams based on what I know and why I know it. Here are the three […]
This isn’t your average college football ranking.
My Ultimate 136 is a set of rankings that is fluid, but it’s my job to look ahead and make a claim for all FBS teams based on what I know and why I know it. Here are the three pressing questions I started by asking when putting together this list:
Here is a look at where LSU lands in my Ultimate 136.
LSU Tigers ranking: 8
Last year’s ranking: 7
Top player: QB Garrett Nussmeier: Finished fifth in FBS in passing yards last season with 4,052; finished tied for eighth in pass TDs with 29.
RJ’s take: LSU was active in the transfer portal and in retention of its roster. Not only does Tigers coach Brian Kelly get Nussmeier and LB Harold Perkins back for 2025, RB Caden Durham emerged as the bell cow back with 753 yards and ought to be a 1,000-yard back. He also added nine top 100 transfers, including former Florida State EDGE Patrick Payton, Kentucky WR Barion Brown and Oklahoma WR Nic Anderson.
ADVERTISEMENT
Nussmeier ought to feel good with a 4,00-yard passing season behind him and reinforcements on the perimeter.
But 9-4 ain’t gonna cut it for Kelly in 2025. The roster was bought and paid for to go CFP hunting, and no one will feel that more than him. Apart from their opener against Clemson, LSU ought to be favored in every game it plays.
[Check out RJ Young’s Ultimate 136 College Football Rankings here]
LSU Win Total Odds: Over 8.5 (-142) Under 8.5 (+116)
Have an issue with my rankings? Think your alma mater is too low, or your school’s rival is too high? Get at me on X, @RJ_Young, and I’ll select my favorite tweets and respond to them in a future article.
RJ Young is a national college football writer and analyst for FOX Sports. Follow him at @RJ_Young.
recommended
Get more from the College Football Follow your favorites to get information about games, news and more
Getty Images Police arrested Tennessee women’s basketball guard Ruby Whitehorn Friday in Knox County where she faces charges of aggravated burglary and domestic abuse, according to court documents obtained by The Daily Times. Whitehorn, 21, started 28 games as a junior last season, was involved in a domestic dispute at a North Knox County residence, […]
Police arrested Tennessee women’s basketball guard Ruby Whitehorn Friday in Knox County where she faces charges of aggravated burglary and domestic abuse, according to court documents obtained by The Daily Times. Whitehorn, 21, started 28 games as a junior last season, was involved in a domestic dispute at a North Knox County residence, according to the Knox County Sheriff’s Office. The incident followed a physical altercation with a woman outside the home.
Authorities say Whitehorn kicked in both the front door and a bathroom door during the dispute. Video evidence was submitted to deputies, who confirmed the damage and identified Whitehorn as the aggressor in the incident. Neither Whitehorn nor the other woman reported visible injuries, per the report.
The victim told deputies she heard glass break and saw Whitehorn in the parking lot. During the fight, the victim’s dog got loose but was later retrieved from the back of the residence. After a physical fight, the victim ran inside and locked the door. Whitehorn told deputies she was trying to retrieve her personal belongings, including a phone and passport, which she claimed the victim took.
Whitehorn reportedly shouted from outside before forcibly entering the home, chasing the victim upstairs, kicking in a bedroom door and breaking a mirror before recovering her phone and leaving the scene.
Whitehorn received her release on bond Saturday and is scheduled to appear in court Aug. 12. The University of Tennessee issued a statement to The Daily Times saying it is aware of the situation and is gathering more information.
Whitehorn averaged 11.6 points and 4.0 rebounds last season after transferring from Clemson.
Two playmakers took over the Texas scrimmage Saturday. Is this the next big Longhorns duo? originally appeared on A to Z Sports. On Saturday, news broke out among the internet two playmakers took over Steve Sarkisian’s Texas scrimmage. Redshirt sophomore Arch Manning and sophomore wide receiver Ryan Wingo were unstoppable, per Inside Texas. Charlie Williams […]
Two playmakers took over the Texas scrimmage Saturday. Is this the next big Longhorns duo? originally appeared on A to Z Sports.
On Saturday, news broke out among the internet two playmakers took over Steve Sarkisian’s Texas scrimmage. Redshirt sophomore Arch Manning and sophomore wide receiver Ryan Wingo were unstoppable, per Inside Texas.
Charlie Williams reported “by his count” Manning-Wingo accounted for three touchdowns. This is big-time news out of Austin, Tex., because the consensus for the better part of two weeks was the Texas Longhorns defense has been the unit dominating.
Orangebloods’ Jason Suchomel was also in attendance at the scrimmage. He had some thoughts on Manning’s play.
“Arch did make some plays with his legs where he scrambled and got the edge to move the chains. Did a good job of getting out of harms way and getting out of bounds. One person said he thought Manning was ‘just a little bit off on some throws’ but also added that the defense was putting a lot of heat on him.”
Advertisement
View the original article to see embedded media.
Ohio State will have a mostly new-look defense, but the strength is still on the back end. Davidson Igbinosun, Caleb Downs, and Sonny Styles are all back and will be chomping at the bit to bait Manning into some mistakes.
If Wingo can create separation and make the Buckeyes pay deep, Texas will be able to soften the Ohio State front seven by mixing in the run with Tre Wisner, Jerrick Gibson, and CJ Baxter. Sarkisian and Texas ran the football extremely well a year ago. But, if the Texas offensive line can’t mesh quickly with four new starters, Manning and Wingo might be asked to do a little more.
Another big piece of the offense is Manning’s running ability. Like the run game, if he can keep Ohio State’s linebackers on their heels, he can work new transfer tight end Jack Endries in the intermediate game and take some shots deep.
This story was originally reported by A to Z Sports on Aug 9, 2025, where it first appeared.
GO EAST: San Diego State transfer Oliver seeks greater opportunity at WKU Published 12:05 pm Sunday, August 10, 2025 Western Kentucky redshirt senior linebacker Dominic Oliver (30) rushes the passer during the Red & White Spring Showcase at Houchens-Smith Stadium.(STEVE ROBERTS / WKU Athletics) Dominic Oliver had a pretty sweet setup. The native of San […]
Published 12:05 pm Sunday, August 10, 2025
Dominic Oliver had a pretty sweet setup.
The native of San Jose, California, had moved down the coast to San Diego State to play college football – a NorCal guy soaking up that SoCal sun and playing for a traditionally strong program.
Oliver spent four seasons with the Aztecs – first a redshirt year in 2021, then three more before he opted to enter the NCAA transfer portal.
Surf and sand is one thing, opportunity is another. The 6-foot-3, 250-pound linebacker wanted a clear chance to compete for a starting job with an eye toward continuing his career at the professional level.
Oliver played in 33 games over the past three seasons at San Diego State, totaling 18 tackles, 3.5 tackles for loss and 1.5 sacks – last year was his most productive, with 15 stops, 2.5 TFLs and a half sack.
With just one season of eligibility left, Oliver felt he needed to make a change.
So when WKU edges/defensive line coach Jimmy Lindsey and head coach Tyson Helton came calling after he entered the portal, Oliver was ready to listen.
“My dream is to play in the NFL and I wasn’t getting an opportunity to start,” said Oliver, who prepped at Valley Christian High School in San Jose. “I know you’ve got to start to get there, so I talked to coach Helton when I hit the portal – loved my relationship with him, man of God and I really valued that. I feel like I can get to my dream here.”
” … Super excited, it’s been a blessing to get out here and play for coach Lindsey, coach Helton and I’m really excited. One good year will change your life, so I’m trying to make this be a productive year.”
Oliver has that chance at WKU. Recruited to play the Jack linebacker – a sort of hybred linebacker/defensive end focused on rushing the passer, but also capable of pass coverage – Oliver thinks joining the Hilltoppers will give him a better shot at showcasing his ability. He said he’s also worked some at Sam (strong side) linebacker in an effort to provide even more options for WKU co-defensive coordinators Da’Von Brown and Davis Merritt.
“I feel like I fit really well,” Oliver said. “It’s really similar to my defense at San Diego State. We run a 4-2-5. I get a lot of opportunities to cover, but also show that I can rush the passer, so I think it’s really going to help me with scouts in the future (showing) that I’m versatile.”
Under former defensive coordinator Tyson Summers, Brown and Merritt were part of a staff that continued a trend of creating turnovers and big plays on the defensive side last year. That emphasis won’t change this season.
“I would say we were very multiple last year and we’ll be very multiple this year,” Merritt said. “Offenses nowadays, man, you’re trying to defend every different thing under the sun. Our offense gives us a bunch of different problems in practice, so we have to use different schemes and utilize those whether you play pressures, you play coverages … whatever it is, we’re going to have some ammo to try to change it up for those guys too and make it harder on them.”
Versatility is a major attribute in the Tops’ aggressive defensive scheme, which places added value on defenders who don’t have to specialize. That’s one trait the Tops focused on in the portal, but Merritt said there’s more to it than just athleticism.
“Guys that love ball, being coached hard and want to be physical as well as good people,” Merritt said. “I think that’s one of the best things that coach (Helton) has done since he’s been here. Yes, we’ve taken a lot of transfers but we’ve brought good people in here that want to be here. And obviously it’s paid off for us.”
Count Oliver among those who very much are glad to be in Bowling Green, even if it was a bit of an adjustment since he arrived on campus in January.
“The biggest thing has probably been the weather,” Oliver said. “I remember my first time ever seeing snow was out here. One of my first times hearing a thunderstorm was out here, so a lot of the weather. But as far as the players and coaches, it’s been been really easy jelling with them – a lot of great guys and it’s been a lot of fun.”
Oliver is focused on making this final season of college football count.
“Most importantly, we’re trying to be the best defense in the conference – the best defense in the nation,” Oliver said. “We’re trying to win a championship. But individually, I’d like to first of all win a starting job and then just be productive hopefully. I set high goals for myself but I just try to live each and every single day limiting my mistakes, play with high effort and be a guy that the other guys can look up to.”
On June 6, the House vs. NCAA reached a settlement over name, image, and likeness (NIL) deals. One of the changes made was roster limits, and schools across the nation, including the USC Trojans, prepared. Ahead of the ruling, programs cut their rosters, and Judge Claudia Wilken ordered a clause to protect athletes losing their […]
On June 6, the House vs. NCAA reached a settlement over name, image, and likeness (NIL) deals. One of the changes made was roster limits, and schools across the nation, including the USC Trojans, prepared.
Ahead of the ruling, programs cut their rosters, and Judge Claudia Wilken ordered a clause to protect athletes losing their spot as a result of the agreement. Designated student-athletes who were cut are eligible for a grandfather status at a new school.
USC Trojans coach Lincoln Riley spoke to the media during fall camp and explained how the program can take advantage of the roster limits. The Trojans may not be able to take advantage of it this season, but perhaps next year.
“It’s unique how it’s being done,” Riley said. “It’s the, I don’t know if you say settlement, NCAA, whoever makes rules these days. They’ve gone with a more tapered approach where we’re not really feeling it this year. We’ll feel it a little bit more next year, and then each year, it’s going to work its way down to 105.”
“They’ve got these, we call them ‘Designated Survivors,’ but they’ve got these designated athletes that, as their eligibility runs out or if they transfer, then you don’t just lose the player. You lost that spot. It’ll cause everybody to eventually whittle down to 105, which will be an advantage for us,” Riley continued.
One of the reasons that Riley does not feel that USC has an advantage currently is due to the teams in the Big Ten. He cited the Nebraska Cornhuskers as a team that carries more players on the roster than USC does because of walk-ons.
MORE: USC Trojans’ Recruiting Momentum Under Lincoln Riley Slowing Down?
MORE: Sam Darnold Out For Preseason Opener, Not Facing Former USC Trojans Star Coach
MORE: Pressure Mounts For 11 College Football Programs Under Scrutiny In 2025
MORE: Updated Big Ten Championship Odds: Penn State, USC Trojans’ Odds Change
“I mean, we’re playing teams that carry – and especially in this league, sometimes I don’t think people realize, carry 30 more players on their roster than we do. I mean, Nebraska easily carries 30 more guys on their roster. There’s Title IX and all types of things with it. It’ll be competitively good for us when it gets to that number, where the playing field’s a little bit more level.”
With the House vs. NCAA settlement, programs are allowed to pay their student athletes directly with an annual cap. The cap is beginning at roughly $20.5 million per school for the 2025-2026 season.
How the schools spread the money could vary. Some programs are looking to give up to 90 percent to their football team, while others have sports they will spread more money to, such as basketball.
With the cap, teams can only keep so many players on the roster, and creating a limit could keep it fairer. While players will still be grandfathered in, once those players are off the team, the spot will no longer be there.
“This new framework that enables schools to provide direct financial benefits to student-athletes and establishes clear and specific rules to regular third-party NIL agreements marks a huge step forward for college sports,” NCAA President Charlie Baker said in a letter after the settlement. “Together, we can use this new beginning to launch college sports into the future.”
The USC Trojans have been one of the most successful programs in the NIL era of college football. While the program may not feel the impact of the roster limitations yet, each season will even out the playing field until the Trojans are the ones with the advantage.
The Women Driving A New Era In U.S. Ski & Snowboard
100 days to men's college basketball
Ally Runs New Game Plan in WNBA All-Star Rookie Debut
ESPN Announces 'dont wait run fast' by mgk as New College Football Anthem for 2025
BYU Basketball Adds Aleksej Kostic to 2025
City rows to sporting destination goal on boats of new complexes & old strengths
Ntekpere honored as Second Team Academic All-American | APG State News
Will Alabama Basketball truly be only the SEC’s fifth-best team?
More State Schools of the Year
Trump administration investigates Oregon's transgender athlete policies