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2025 AAC college football projections, preview
Bill ConnellyJun 20, 2025, 07:00 AM ET Close Bill Connelly is a writer for ESPN. He covers college football, soccer and tennis. He has been at ESPN since 2019. Open Extended Reactions In their first year as actual conference rivals, Army and Navy joined forces to steal everyone’s thunder. Heading into the 2024 season, the […]

In their first year as actual conference rivals, Army and Navy joined forces to steal everyone’s thunder.
Heading into the 2024 season, the sports books had Army and Navy projected to win about 12 combined games. SP+ said 11.6. Both programs had slipped in recent years; blocking rule changes targeted the type of cut-blocking common with service-academy option attacks, and the liberalization of transfer rules opened up a new way for all non-service academies to supplement their rosters. Army had gone just 12-12 in 2022-23, while Navy had gone 16-30 from 2020-23.
This time last year, you could pretty easily paint a picture of college football leaving both programs behind. It’s a lot harder to do that now. Navy raced past AAC favorite (and CFP contender) Memphis, 56-44, in an early-season track meet on the way to a 6-0 start, and Army beat its first nine opponents by an average of 35-10. Both teams stumbled midseason when their QBs began hobbling around, but both rallied — Army blew out Tulane, 35-14, in its first ever AAC championship game, then Navy beat Army the next week. Not including the game against each other, the teams went 0-2 against national finalist Notre Dame and 21-2 against everyone else.
The success of the academies overshadowed all other stories in the AAC. Memphis and Tulane still won a combined 20 games, with each continuing to produce a level of depth and athleticism increasingly rare in the Group of 5. UTSA, ECU and USF all overcame slow starts — and, in ECU’s case, a coach firing — to finish strong. The conference’s lower-rung programs were awfully bad, but the AAC had enough depth to finish with the best SP+ average in the G5. It’s projected to do the same this season.
Will the AAC produce more surprise surges in 2025? And if so, who? Will the champ threaten to nab the G5’s playoff autobid from Boise State? And of the many new first-year coaches among last year’s lesser teams, who figures things out the fastest? Let’s preview the AAC!
Every week through the summer, Bill Connelly will preview another FBS conference, ultimately including all 136 FBS teams. The previews will include 2024 breakdowns, 2025 previews and team-by-team capsules. Here are the MAC, Conference USA, Mountain West and Sun Belt previews.
2024 recap
In last year’s AAC preview, the projected order of finish at the top was Memphis-UTSA-Tulane-USF-ECU. Take out Army and Navy, and that was a pretty good read on things. Projecting Tulsa, Charlotte and Temple at the bottom was about right, too. But the academies threw off the balance of power. Now we get to find out if they can do so again.
Continuity table
The continuity table looks at each team’s returning production levels (offense, defense and overall), the number of 2024 FBS starts from both returning and incoming players — in some cases, including players who started games in 2023 but missed last season with injury — and the approximate number of redshirt freshmen on the roster heading into 2025. (Why “approximate”? Because schools sometimes make it very difficult to ascertain who redshirted and who didn’t.) Continuity is an increasingly difficult art in roster management, but some teams pull it off better than others.
TEAMRET PROD (RK)OFF/DEF RETSTARTS RETSTARTS INRSFRUSF67% (11)69% / 66%1617915UTSA64% (27)82% / 46%1542313Navy63% (35)74% / 52%16000Temple55% (66)65% / 45%116348Tulane52% (76)49% / 56%7211411Tulsa52% (77)46% / 58%806312N. Texas49% (88)44% / 55%859114Army43% (101)36% / 51%12800ECU43% (103)51% / 35%85167UAB43% (105)43% / 43%43369FAU41% (110)50% / 32%504412Rice41% (113)36% / 46%100199Memphis40% (115)39% / 41%3711310Charlotte38% (118)35% / 40%455916The projections below are delightfully messy, and the continuity table gives us a pretty good sense regarding why. The defending champion, Army, is replacing its starting quarterback and plenty of others, and of course the Black Knights aren’t taking advantage of either the transfer portal or redshirts. Meanwhile, the best team per SP+, Memphis, lost almost its entire starting lineup, but it brought in a lineup’s worth of starters from other FBS schools. These resets open a door, and between Navy, Tulane and two of the “got hot late in the year” teams mentioned above (USF and UTSA), someone interesting and experienced could walk through it.2025 projectionsTEAMSP+OFF.DEF.STAVG. WSOS RK48. Tulane3.331.4 (35)28.1 (66)0.0 (77)8.07353. Memphis2.133.4 (23)31.2 (94)0.1 (42)8.712168. Navy-1.027.7 (59)28.7 (71)-0.2 (113)7.98167. Army-0.624.5 (89)25.1 (46)0.0 (75)7.69463. UTSA0.033.9 (22)33.9 (108)0.2 (33)7.89077. USF-3.530.4 (44)33.9 (107)0.2 (25)6.26392. N. Texas-7.231.0 (37)38.2 (127)-0.1 (91)6.813190. ECU-6.627.0 (66)33.6 (106)0.0 (65)6.098112. UAB-13.825.1 (85)38.9 (130)0.1 (47)4.683115. FAU-14.421.0 (109)35.4 (115)-0.2 (107)4.6118121. Rice-15.816.7 (132)32.4 (101)-0.2 (104)4.1120120. Tulsa-15.622.3 (103)37.8 (125)-0.2 (111)3.9113126. Temple-16.420.8 (110)37.2 (123)0.1 (62)3.899133. Charlotte-19.419.1 (120)38.5 (128)0.1 (45)2.966Tulane starts out in front with the best combination of 2024 quality and 2025 continuity. But four other teams are within 4.3 points in the SP+ projections, and USF isn’t particularly far off the pace either. That’s nearly half the conference with a semi-realistic path to the top of the standings. What more can we ask for from a title race?TEAMCONF. TITLE %11+ WINS %6+ WINS %Tulane6.016.6%3.0%95.6%Memphis5.916.4%8.4%99.0%UTSA5.512.6%2.3%93.7%Navy5.712.0%1.8%95.6%Army5.511.7%1.4%92.2%USF4.97.7%0.0%68.1%N. Texas4.36.8%0.8%79.2%ECU4.25.8%0.1%62.2%UAB2.82.3%0.0%25.6%FAU2.62.1%0.0%25.6%Rice2.51.8%0.0%16.8%Tulsa2.41.6%0.0%13.7%Temple2.21.5%0.0%10.8%Charlotte1.80.8%0.0%2.7%Five teams with between an 11.7% and 16.6% shot at the title, plus three more between 5.8% and 7.7%. Ladies and gentlemen, the Big 12 of the Group of 5.Five best games of 2025Here are the five conference games that feature (a) the highest combined SP+ ratings for both teams and (b) a projected scoring margin under 10 points.Army at Tulane (Oct. 18). At first glance, the AAC schedule is as balanced as the conference — of the 10 spots available in these five games, Tulane occupies three (including two on the road), while Army, Memphis and UTSA each occupy two and Navy occupies one. I wish we could have squeezed a USF game in here, too, but this is a pretty good list. And the first of the five big games is a 2024 AAC Championship rematch.Tulane at UTSA (Oct. 30). This is one of the bigger Thursday night games on college football’s 2025 docket. Both Tulane and UTSA are projected favorites in all but one game before this one — UTSA is a Week 1 underdog against Texas A&M, while Tulane is a Week 4 underdog against Ole Miss — and the winner could head into November as the AAC co-favorite at worst.Tulane at Memphis (Nov. 7). In a nine-day span, Tulane faces the top two projected AAC favorites not named Tulane. Both are on the road, too. That’s pretty rough.Navy at Memphis (Nov. 27) and Army at UTSA (Nov. 28). Thanksgiving weekend gives us a pair of contests that could serve as either elimination games or previews of the AAC Championship. And it’s pretty noticeable that both of Memphis’ and UTSA’s games on this list are at home, while two of Tulane’s and both of Army’s are at home.Conference title (and, therefore, CFP) contendersTulane Green Wave
Head coach: Jon Sumrall (second year, 9-5 overall)
2025 projection: 48th in SP+, 8.0 average wins (6.0 in the AAC)
AP Photo/Chris O’MearaWhen we casually talk about the sturdiest G5 programs in the country, we’re likely to start with Boise State, Memphis and Tulane. The Green Wave are an assumed power at this point. That’s pretty incredible considering that, as recently as 2021, the Green Wave were going 2-10. In the 23 seasons between 1999 and 2021, they averaged 4.2 wins per year, but over the past three seasons they’ve won 32 games with a roster that so clearly looks like something from a power conference that it’s erased a quarter-century’s worth of pass impressions. They even had enough depth and firepower to survive a coaching change (from Willie Fritz to Jon Sumrall in 2023) with minimal damage.In a way, this sudden cachet has backfired. When power programs trust what you’re producing nowadays, they have no problem raiding your roster. Tulane lost eight starters to power-conference programs: quarterback Darian Mensah (Duke), running back Makhi Hughes (Oregon), tight end Alex Bauman (Miami), OLB Matthew Fobbs-White (Baylor), ILB Jesus Machado (Houston), cornerback Rayshawn Pleasant (Auburn) and even kicker Ethan Head (West Virginia) and punter Will Karoll (UCLA). Hell, even three backups — quarterback Kai Horton (Washington) and DTs Adonis Friloux (Baylor) and Parker Petersen (Wisconsin) — moved up the conference ladder.
This is a talent drain successful G5 programs are quickly having to get used to, but Tulane did what you have to do: strike back. Sumrall used Tulane’s brand name to land 20 transfers who started at least once for FBS teams last year. Among the most important were quarterbacks Kadin Semonza (Ball State) and Brendan Sullivan (Iowa), running back Zuberi Mobley (FAU), slot receiver Omari Hayes (FAU), All-Sun Belt center Jack Hollifield (Appalachian State), defensive tackle Derrick Shepard Jr. (UAB), edge rushers Santana Hopper (App State), Maurice Westmoreland (UTEP) and Jordan Norman (South Alabama) and cornerback LJ Green (Troy). He’s basically compiled a mid-major all-star team, and he grabbed a trio of smaller-school stars for the secondary, too: Corners Isaiah Wadsworth (Wofford) and KC Eziomume (Albany) and safety Tavare Smith Jr. (East Central) combined for six INTs and 25 pass breakups last season.
Combine this haul with talented returnees like blue-chip quarterback-turned-tight end Ty Thompson, all-conference offensive linemen Derrick Graham and Shadre Hurst, defensive tackle Kameron Hamilton, linebacker Sam Howard and safeties Bailey Despanie and Jack Tchienchou, and you clearly have one of the most talented rosters in the AAC. The quick-passing Semonza and dual-threat Sullivan both probably represent downgrades from Mensah, and such a massive amount of change will always introduce the possibility of a failed chemistry experiment. But between Sumrall’s recent prowess as a head coach (he won back-to-back Sun Belt titles at Troy before landing in New Orleans), Tulane’s recent prowess as a program and the sheer depth the Green Wave seem to have in the trenches, they are still one of the conference’s safer bets.
Head coach: Ryan Silverfield (sixth year, 42-21 overall)
2025 projection: 53rd in SP+, 8.7 average wins (5.9 in the AAC)
You could say that Memphis is the Ole Miss of the AAC. Like the Rebels, the Tigers peaked in the 1960s, faded into obscurity for most of three decades, perked up in the early-2000s, then bottomed out a few years later. Both rallied to respectability in the 2010s, however, and in 2024 both attempted to pounce on newfound opportunities, loading up in the portal and holding onto stars in the hopes of snagging a CFP bid.
Like Ole Miss, Memphis fielded a mostly dynamite product, but fell short of its goals. The offense finished in the SP+ top 20 for the seventh time in 10 years, and the defense improved, but breakdowns led to track-meet losses to Navy (56-44) and UTSA (44-36), and Memphis ended up with the most disappointing 11-win season in school history. And then basically every starter left: Left tackle Chris Adams and defensive end William Whitlow Jr. are the only full-timers returning.
This doesn’t sound like the start of a 2025 success story, does it? But as with Ole Miss — and Tulane, for that matter — Memphis used its cachet to reload in the portal. The big get was quarterback Brendon Lewis, who has thrown for 5,330 yards and rushed for 2,108 (not including sacks) over parts of five seasons at Colorado and Nevada; the senior should pair well with returning running backs Greg Desrosiers Jr. and as long as a retooled offensive line (six transfers, one JUCO) holds up, the run game should be dynamite. The passing game, however, will require success from a number of less proven transfers like Jadon Thompson (Louisville), C.J. Smith (Purdue), Ger-Cari Caldwell (NC A&T) and tight end Jerry Cross (Penn State). Returning youngsters Brady Kluse and Keonde Henry have upside, too.
With its history of success, and with Lewis in tow, the offense gets the benefit of the doubt. The defense, less so. Twenty-two defenders saw at least 100 snaps last year, and only three (Whitlow, tackle Mond Cole and safety Kourtlan Marsh) are still on the roster. Not surprisingly, Ryan Silverfield tried to load up in the portal, adding five linemen, six linebackers and 10 DBs. It’s a fun mix of former star recruits looking for more playing time (Indiana tackle Marcus Burris Jr., UNC linebacker Crews Law, Michigan corner Myles Pollard, Florida State safety Omarion Cooper, Arizona State nickel Kamari Wilson), mid-major stars (WMU tackle Isaiah Green, UAB linebacker Everett Roussaw Jr., Nevada linebacker Drue Watts), JMU corner Chauncey Logan, Akron corner Joey Hunter) and smaller-school stars (Incarnate Word tackle Chase Carter, Chattanooga corner Beni Mwamba, Harding safety Jeremiah Jordan). Jordon Hankins’ first season as defensive coordinator saw an uptick in aggression and turnovers and a few too many big plays. If he can mold this new set of talent into something decent, Memphis will again contend in the AAC.
Head coach: Jeff Traylor (sixth year, 46-20 overall)
2025 projection: 63rd in SP+, 7.8 average wins (5.5 in the AAC)
Sometimes a coach’s poor timing is a school’s great timing. With his immense Texas high school ties and his immediate success at UTSA, Jeff Traylor has been linked to basically every power-conference opening (or rumored opening) in the state of Texas in the 2020s. None of the supposed moves came to fruition, however, and after winning 32 games from 2021-23, it looked like Traylor’s moment as a high-profile promotion candidate had come to an end when UTSA, with a rebuilt roster, began last season 3-5. After three straight SP+ top-60 finishes, the Roadrunners were 97th entering November.
Everything clicked late, however, and they charged back to finish 64th. The offense had begun to ignite in mid-October, the defense joined the party, and by the end of a 44-15 blowout of Coastal Carolina in the Myrtle Beach Bowl, UTSA had capped a rousing turnaround. And after rallying to 7-6, the Roadrunners enjoy some of the best continuity in the AAC.
Most of that continuity comes on offense, where Owen McCown (3,424 yards, 25 TDs) is among nine returning starters and is the No. 2 returning QB in the AAC in terms of Total QBR.
TruMediaActually, including two 2023 starting linemen who were hurt last year, the Roadrunners actually sort of return 12 starters on O.McCown and running back Robert Henry will line up behind the league’s deepest line, one that returns four starters, plus two 2023 starters who were injured last fall (left tackle Venly Tatafu and center Luke Lapeze) and Georgia State tackle transfer Trevor Timmons. Plus, five players with at least 28 catches are back, led by big-play man Willie McCoy, tight end Houston Thomas and sure-handed slot David Amador II. This could easily be the fifth straight season that UTSA finishes with a top-40 ranking in offensive SP+.
As with Memphis, the defense has far more questions to answer. It has been UTSA’s weaker unit for four straight seasons, and of the 19 players with 200-plus snaps last year, only six return. Granted, that includes a pair of studs in defensive tackle (Brandon Brown, one of the most active and disruptive 300-pounders in the country) and nickel Owen Pewee (14 run stops and two INTs last year) and a potential breakout star in edge rusher Vic Shaw. But depth could be tenuous unless a number of transfers breaks through. There’s certainly potential in the portal haul, which includes both former blue-chippers (Baylor defensive tackle Kaian Roberts-Day, TCU outside linebacker Shad Banks Jr., Maryland safety Brandon Jacob) and smaller-school stars (Tennessee State defensive tackle Cameron Blaylock, East Texas A&M linebacker Brandon Tucker).
Few G5 teams will look more like a power-conference team than UTSA, with 340-pounders on the offensive line, 310-pounders on the defensive line, athleticism on the edges and, of course, a McCown at quarterback. After a half-season setback, Traylor appears to have crafted another deep and exciting team, and the Roadrunners are projected favorites in 10 games.
Head coach: Brian Newberry (third year, 15-10 overall)
2025 projection: 68th in SP+, 7.9 average wins (5.7 in the AAC)
With both Tulane and Memphis flipping so much of their rosters, you might lean toward UTSA as the safer bet in the AAC race. Or maybe you could just go with the team that knows how to win big when it has a star QB. From Ricky Dobbs to Keenan Reynolds to Malcolm Perry, Navy produced a run of great option quarterbacks under Ken Niumatalolo, and after stagnation to start the 2020s, Niumatalolo’s successor Brian Newberry combined a semi-modernized attack and brilliance from Blake Horvath to charge back to 10-3 last fall. Both the offense and defense produced their best SP+ rankings since the 11-win campaign of 2019, and perhaps most intriguingly, despite a lack of redshirting and threats from the portal, both units return quite a bit of last year’s production.
On offense, that of course starts with Horvath. His rushing explosiveness (1,298 non-sack yards, 7.8 yards per carry, 17 touchdowns) was reminiscent of Perry’s, and his 1,353 passing yards were the third-most for Navy since the mid-1990s. Newberry has attempted to open up the offense a bit, and under new coordinator Drew Cronic last season, the Midshipmen lined up in the shotgun 45% of the time; Perry and the 2019 offense did so only 10% of the time. Stretching defenses out evidently produced more big-play lanes for Horvath and slotback Eli Heidenreich, who combined 65 rushes with 39 catches and gained 1,115 yards from scrimmage (10.7 yards per touch) with nine TDs. They’re both back, as are primary fullback Alex Tecza and Brandon Chatman (7.7 yards per touch), another fun weapon on the edge. The line is a question mark, as Navy deployed a tight rotation of basically seven guys and four are gone. But guard Ben Purvis is all-conference caliber, and Navy’s track record up front is solid. I’m guessing it will perform as required.
Navy’s defense has been sound since Newberry’s arrival as defensive coordinator in 2019. They’ve averaged a 65.2 defensive SP+ ranking in that span, and their No. 53 ranking last fall was their best since 2015. This is a bend-don’t-break unit — they ranked 72nd in success rate last season but 22nd in yards allowed per successful play — and that can work awfully well when you rank in the top-30 in both turnovers (24, 17th nationally) and red zone touchdown rate allowed (53.5%, 29th).
TruMediaThere’s more turnover to deal with on defense, but the Midshipmen still return 13 of the 20 players with 100-plus snaps, including four of the six players with at least five tackles for loss (tackles Landon Robinson and Griffen Willis, linebacker Luke Pirris and nickel Jaxson Campbell). The secondary has a couple of dynamite play-makers to replace in corner Dashaun Peele and safety Rayuan Lane III, but it still has solid experience on its side.
Head coach: Jeff Monken (12th year, 82-57 overall)
2025 projection: 67th in SP+, 7.6 average wins (5.5 in the AAC)
My favorite part about the simultaneous Army-Navy surges is that, offensively, they came about in completely different ways. Navy tried to modernize its option attack a bit, while Army did the exact opposite, bailing on a renovation and going back to basics. And both approaches worked! With a slightly more experienced quarterback, Army ended up succeeding slightly more. Bryson Daily rushed for 1,677 non-sack yards and 32 touchdowns — he topped 115 yards in 11 of 13 games — and while the offense slowed as he battled a midseason injury/illness, he rushed for 126 yards and four TDs in the AAC Championship, then hit 127 yards and three scores in his final game, an Independence Bowl blowout of Louisiana Tech. Navy was able to shut Daily and the Black Knights down, but they finished the year with their best offensive SP+ rating in 28 years, and their defense finished in the top 40 for the third time in five years. Just a brilliant season all around.
If the new starting quarterback — most likely: senior Dewayne Coleman — can match Daily’s level, Army will have the pieces to contend again. But wow, is that a high bar, one that Coleman didn’t quite clear in 111 snaps last season. Regardless, the Black Knights still return a dynamic pair of slot backs in Noah Short and Hayden Reed (combined: 157 carries and catches, 1,157 yards, 7 TDs) and two all-conference linemen in center Brady Small and guard Paolo Gennarelli. Three starters are gone up front, but quite a few returnees saw 100-plus snaps, at least. The components are solid as long as the QB play is where it needs to be. We’ll see.
Nate Woody’s defense has an excellent track record, and while the Black Knights only return eight of the 18 defenders with at least 200 snaps, they’re used to turnover in a redshirt-free environment. Among the returnees are an ultra-disruptive duo in linebacker Andon Thomas and safety Casey Larkin (combined: 10 TFLs, 14 run stops, six interceptions, five breakups) and a solid corner in Justin Weaver. Up front, junior tackle Kody Harris-Miller has a hell of a motor: He made tackles on 11.7% of his snaps, more than anyone but the starting inside linebackers, and he’s 301 pounds!
Army had averaged just 2.9 wins per year and had bowled just once in the 17 seasons before Monken’s arrival. But in the past nine years, the Black Knights have averaged 8.4 wins, have hit double-digit wins three times and have finished ranked twice. They’ve won conference titles in 100% of the years they’ve been in a conference. (OK, fine, one of one, but still.) We’ll see how AAC foes adapt with more familiarity, and replacing Daily is not going to be easy. But Monken has earned epic benefit of the doubt — Army’s a contender until proven otherwise.
A couple of breaks away from a run
Head coach: Alex Golesh (third year, 14-12 overall)
2025 projection: 77th in SP+, 6.2 average wins (4.9 in the AAC)
After winning four total games in three years, USF won seven games in Alex Golesh’s 2023 debut, playing well on offense and improving from historically awful to merely bad on defense. The Bulls ranked high in returning production heading into 2024, too, which made me wonder if they had another huge surge in them.
SP+ was more reserved, projecting the Bulls 76th with an average win total of 6.7. They went 7-6 and ranked 79th. Always trust the numbers over my gut.
Heading into 2025, USF again ranks highly in returning production, and I’m again trying to rein in expectations while SP+ again projects another holding-the-fort season. Maybe my gut’s right the second time?
Last year’s offense overcame a season-ending leg injury to sophomore quarterback Byrum Brown and ended up surging late behind another sophomore, Bryce Archie. They were terribly inefficient overall (116th in success rate) — which is terrible when you’re one of the few remaining offenses attempting to move at a mach-speed tempo — but they balanced that with massive rushing explosiveness. Both Archie and Brown are back; if Brown is truly 100% healthy, he’s the more explosive runner and a slightly less error-prone passer, but Archie was pretty good by the end of 2024. The QB of choice will have a wonderfully experienced line in front of him, but the skill corps has lost its top three RBs and top two WRs. Sophomore wideout Keshaun Singleton has big-play potential, and Golesh added two transfer RBs (Charlotte’s Cartevious Norton and Oklahoma’s Sam Franklin) and four mostly unproven pass-catchers.
Defensive improvement has been slow but steady under coordinator Todd Orlando. His 2024 defense was aggressive against the run and hunted turnovers, but it also gave up all the big plays you expect with that approach. If experience produces fewer breakdowns, the Bulls could be in good shape — 13 of 20 players with 200-plus snaps return, and 10 of 12 incoming transfers are juniors or seniors. Mac Harris, Rico Watson III and North Texas transfer Chavez Brown should form one of the more disruptive linebacking corps in the G5, and the secondary has lots of veterans. If the defense complements an increase in offensive efficiency by allowing fewer big plays, the Bulls are in business.
Head coach: Eric Morris (third year, 11-14 overall)
2025 projection: 92nd in SP+, 6.8 average wins (4.3 in the AAC)
You can’t accuse North Texas of being boring.
TruMediaChart translation: The Mean Green offense was perfectly average from an efficiency standpoint but had the most successful successful plays in the country. Wideout Damon Ward Jr. averaged 18.4 yards per catch. Running backs Shane Porter and Makenzie McGill II averaged 6.4 yards per carry. When freshman quarterback Drew Mestemaker took over for veteran Chandler Morris in the First Responder Bowl, he completed passes of 42, 46 and 57 yards and ripped off a 70-yard TD run. (He also threw two picks and took three sacks in a 30-28 loss.) Eric Morris’ offense goes for it frequently on fourth downs — their 44 attempts led the nation — lives by chunk plays and occasionally perishes from a lack of them.
If you’re looking for pure, bonkers entertainment, UNT is almost always there for you. In two years and 25 games under Morris, the Mean Green have scored at least 35 points 14 times and allowed at least 35 points 15 times. Granted, there’s heavy margin for error in playing this way — they’re 1-10 when they don’t score at least 35 — but they’re here to entertain us, and I appreciate it.
If they’re here to actually win games, well, it’s pretty clear where the improvement needs to start. UNT has only ranked better than 100th in defensive SP+ once in the past 11 years; Morris must hope that a Bearkat transplant makes a huge difference. Coordinator Skyler Cassity moved over from Sam Houston and brought a number of Bearkat stars with him — tackle Richard Outland Jr., end Briceon Hayes, linebacker Trey Fields, corners David Fisher and Da’Veawn Armstead. Considering SHSU ranked 46th in defensive SP+ last year, these players immediately become the most proven UNT defenders.
The offense will be fine with either Mestemaker or former Albany star (and then Miami backup) Reese Poffenbarger running the show and distributing the ball to backs McGill and Missouri State transfer Jayden Becks and receivers Dalton Carnes, Miles Coleman, Sam Houston transfer Simeon Evans and any number of explosive smaller-school transfers like Tyrese Hunt-Thompson (Ferris State). The offensive line is facing some turnover, but … the offense will be fine.
Head coach: Blake Harrell (first full year, 5-1 overall)
2025 projection: 90th in SP+, 6.0 average wins (4.2 in the AAC)
College football gives us a tiny sample of games, but we still have time for epic plot twists. ECU fired Mike Houston after a 3-4 start last year — his Pirates had gone just 5-14 since the start of 2023 and were 96th in SP+, and signing up for half a season with an interim is basically confirming you’ve got a lost season on your hands.
Under interim Blake Harrell, however, ECU then won four games in a row by an average of 19 points. Some of that had to do with the schedule (three of the victims were Temple, FAU and Tulsa), but the offense shifted into a new gear, and the defense stopped getting torched. The Pirates fell to Navy in the regular season finale but beat NC State in a bowl thriller (complete with the bloody, late-game brawl that we would expect from ECU-NC State). They finished 8-5 and 74th in SP+, a nice turnaround and anything but a lost season.
Naturally, Harrell got the full-time gig. And his first official Pirates team is an absolute mystery to me.
On one hand, there are stars here. Quarterback Katin Houser was explosive (and occasionally interception-prone) after taking over in the starting lineup, and two of last year’s most explosive wideouts, Anthony Smith and sophomore Yannick Smith, are back along with some former high-profile recruits like Jaquaize Pettaway (Oklahoma) and Tyler Johnson (Penn State). The defense returns nice edge attackers — namely, end J.D. Lampley and OLBs Ryheem Craig and Samuel Dankah — and added two of my favorite smaller-school transfers in corners Key Crowell (Indianapolis) and Jordy Lowery (Western Carolina). They combined for 11 INTs and 18 pass breakups last year.
On the other hand, star running back Rahjai Harris and virtually every pass catcher not named Smith are gone, as are three OL starters and 15 of the 20 defenders with 200-plus snaps. It wouldn’t surprise me if the offense was strong again, but it also wouldn’t surprise me if the defense took a solid step backward. ECU isn’t too far away from contending in the AAC and isn’t too far away from the large pack of mediocre teams below it, too.
Just looking for a path to 6-6
Head coach: Trent Dilfer (third year, 7-17 overall)
2025 projection: 112th in SP+, 4.6 average wins (2.8 in the AAC)
The most confusing hire of 2023 has thus far been one of its least successful. Instead of sticking with Bryant Vincent, who was solid as a full-season interim following Bill Clark’s unexpected retirement, UAB attempted a home-run swing, bringing in Trent Dilfer. The former Super Bowl winning quarterback and ESPN analyst had only coached at the high school level. To put it diplomatically, this felt like a massive risk.
Risks frequently go unrewarded. After averaging 8.3 wins per year under Clark and Vincent, the Blazers have won seven games in two seasons under Dilfer. Alex Mortensen’s offense has been pretty solid, but the defense has been a disaster. Dilfer’s been caught on camera screaming at his assistants. Not great.
Dilfer’s third season is basically a do-over, complete with a new defensive coordinator (former Air Force DC Steve Russ) and almost entirely new lineup. Quarterback Jalen Kitna, left tackle JonDarius Morgan and safety Sirad Bryant are back. I just listed all the returning starters.
Among the 30 incoming transfers who will be asked to save Dilfer’s job are some pretty fun players. Receivers AJ Johnson (ETSU) and Evan McCray (Wingate) each averaged over 15 yards per catch last year, and end Jamichael Rogers (Miles College) had 18.5 TFLs in Division II. There aren’t many proven FBS entities here, but if they were proven, they probably wouldn’t have come to UAB. Still, Dilfer found some play-makers, and Mortensen seems like a genuinely solid OC. We’ll see if that’s enough to turn things around. With just two games as a projected favorite, UAB will have to overachieve by quite a bit to make something of 2025.
Head coach: Zach Kittley (first year)
2025 projection: 115th in SP+, 4.6 average wins (2.6 in the AAC)
After winning big under Lane Kiffin, FAU decided it was a place for head coach reclamation projects. It has since hired former Florida State head coach Willie Taggart and former Texas head coach Tom Herman. They went a combined 22-35 in five seasons.
It was time for a new approach. Zach Kittley, still only 33 years old, was a miracle worker in one season as WKU’s offensive coordinator and was solid in three years at Texas Tech. He and defensive coordinator Brett Dewhurst will try to breathe life into a program that has averaged an offensive SP+ ranking of 99.2 over the past five years and a defensive SP+ ranking of 92.5 over the past four.
As is frequently common, Kittley flipped the roster in his first year: Right tackle Alex Atcavage is the only returnee who started more than seven games last season, and 35 transfers are on their way to Boca Raton. A pair of WKU transfers, quarterback Caden Veltkamp and receiver Easton Messer, will be key to a fast start, though they’ll obviously need lots of help. Kittley landed a couple of smaller-school stars on defense — linebacker Paul Tangelo (St. Francis) and corner Terez Reid (Grand Valley State) — but he brought in a lot of younger, less proven transfers as well. That signals to me that he’s thinking long-term. (In hiring a 33-year old, the school probably was, too.) A Kittley offense will score points, and the schedule features five opponents projected 112th or worse in SP+, so there could be some encouraging results. But the 2025 season will probably be more about gearing up for 2026 and beyond.
Head coach: Scott Abell (first year)
2025 projection: 121st in SP+, 4.1 average wins (2.5 in the AAC)
When Rice hired Mike Bloomgren in 2018, it made lots of sense. The former Stanford assistant had been part of major nerd-school success in Palo Alto, and becoming Mid-Major Stanford seemed like a good thing.
Rice didn’t become Mid-Major Stanford as much as Stanford became Power Conference Rice.
Rice, 2018-24: 26-54 (.325 win percentage)
Stanford, 2019-24: 20-46 (.303 win percentage)
Bloomgren had one decent offense and two decent defenses but never built much momentum. It was time to get creative, and Rice did exactly that.
Say hello to your new favorite offense. Scott Abell went 47-28 at Davidson, reaching the FCS playoffs three times and never finishing below .500. He runs a shotgun spread option attack that averaged 315.6 rushing yards per game in 2024 and resembles almost nothing at the FBS level. (Navy might be the closest comparison?) That’s great news for a potentially excellent pair of returning running backs; junior Quinton Jackson and sophomore Taji Atkins combined to average 6.0 yards per carry as backups last year.
Transitioning from Bloomgren’s more pro-style attack could still take a while, as whoever wins the starting quarterback job — junior AJ Padgett, sophomore Chase Jenkins or redshirt freshman Drew Devillier — was recruited to run a very different offense. The line is relatively inexperienced, too. Jon Kay, a Bloomgren holdover, will coordinate a defense that defended the pass quite well but has to replace three of its top four pass rushers and four starting DBs. Linebacker Ty Morris is dynamite, and end Michael Daley was a small-sample star, but the best news for the defense would be if the offense scored more points and gave it less weight to carry.
Head coach: Tre Lamb (first year)
2025 projection: 120th in SP+, 3.9 average wins (2.4 in the AAC)
At only 35, Tre Lamb has already proven quite a bit as a head coach. He led Gardner-Webb to FCS playoff appearances in 2022 and 2023 and lifted ETSU from 3-8 to 7-5 in 2024; his best offenses have been balanced and explosive, and he’s brought in former North Greenville offensive coordinator (and big-play seeker) Brad Robbins as OC. They’ll try to create momentum in a way Kevin Wilson couldn’t. Wilson uncovered lots of exciting young offensive talent but couldn’t hold onto any of it, and Tulsa went just 7-17 in his two seasons.
I like the offense’s potential. Quarterback Kirk Francis and holdover receivers Grayson Tempest and Zion Steptoe will be joined by three exciting power-conference RBs — Dominic Richardson (Baylor), Sevion Morrison (Kansas) and Ajay Allen (Miami) — and a big batch of receivers including Calvin Johnson II (Northwestern) and Mekhi Miller (Missouri). Eight transfer linemen will certainly provide plenty of options up front, too.
Defense was Wilson’s biggest issue, and it’s a mostly clean slate on that side. Twelve transfers join a two-deep that does feature good size up front (particularly that of returning tackles Tai Newhouse and Joe Hjelle) and potential play-makers in linebacker Chris Thompson and sophomore corner Elijah Green. Incoming linebacker Ray Coney was one of ETSU’s best players last season, and Lamb was able to sign six transfer linemen who started at least one FBS game last year, led by tackles Tim Hardiman (Arkansas State) and Nahki Johnson (Pitt).
Tulsa has regressed for four straight seasons, so the idea of a quick turnaround is probably foolish. But I like Lamb’s initial roster-building moves, and I like the athleticism on both sides of the ball.
Head coach: K.C. Keeler (first year)
2025 projection: 126th in SP+, 3.8 average wins (2.2 in the AAC)
When things fall apart, it can happen almost overnight.
Temple, 2015-19: 43-24 (.642 win percentage), 55.6 average SP+ ranking
Temple, 2020-24: 13-42 (.236 win percentage), 119.0 average SP+ ranking
After steady, encouraging progress throughout the 2000s and 2010s, Temple has quickly reverted back to its 1990s form in the 2020s. In three seasons in charge, Stan Drayton went 3-9 three times and couldn’t generate progress on either offense or defense.
This is looking like an increasingly hard job, but K.C. Keeler might be up for the challenge. The 65-year old won FCS national titles at both Delaware and Sam Houston (17 years apart, no less), and he oversaw a 9-3 surge in SHSU’s second season in FBS. No one is guaranteed to succeed, especially at Temple, but the hire made all sorts of sense.
I like a lot of Keeler’s initial roster moves. He brought in Gevani McCoy (Oregon State) and Anthony Chiccitt (Robert Morris) to compete with holdover Evan Simon at quarterback, and running back Jay Ducker (SHSU) and receiver Colin Chase (St. Thomas) could spruce up a shaky skill corps. Defensive end Charles Calhoun III (Gannon), linebacker Ty Davis (Delaware), corners Jaylen Castleberry (Youngstown State) and Dontae Pollard (Samford) and safety Pooh Lawton (Slippery Rock) all produced excellent disruption numbers at smaller schools, and linebacker Jalen Stewart was one of UMass’ better defenders last season. The less said about the offensive line, the better, but the defense might be in position to improve a decent amount out of the gate. And hey, the bar’s low, too — win four games, and Keeler will already have done something Temple hasn’t done since the 2010s!
Head coach: Tim Albin (first year)
2025 projection: 133rd in SP+, 2.9 average wins (1.8 in the AAC)
The common theme among these last few teams: “Things have really fallen apart for [school], but I really like the hire of [coach].”
That’s certainly true for Charlotte. The 49ers have yet to finish higher than 100th in SP+ in 10 FBS seasons, and like UAB, the school made a risky/unique hire heading into 2023. Biff Poggi, hedge fund millionaire and former Jim Harbaugh righthand man, leaned heavily into the transfer portal in his two years in charge, but he went just 6-16. Now the reins go to Tim Albin, who got a veritable Ph. D in Culture Building as Frank Solich’s longtime offensive coordinator at Ohio and won 30 games in his last three years succeeding Solich.
Albin’s Bobcats established a physical identity and played far above their recruiting rankings and NIL spending levels. And like so many others down in this part of the preview, Albin’s first offseason featured a nearly full roster flip: Center Jonny King, linebacker Reid Williford and safety Treyveon McGee are the only returning starters.
Either Grayson Loftis (Duke), Conner Harrell (North Carolina) or Zach Wilcke (JUCO) will take over at QB — Loftis appears most likely — and running back Don Chaney Jr. (Louisville/Miami) and receivers Javen Nicholas (LSU), Jayden McGowan (Boston College) and Ta’ir Brooks (Northern Arizona) will be asked to make big contributions quickly. There are loads of transfers everywhere else, too: five offensive linemen (plus three JUCOs), seven defensive linemen (plus two JUCOs), six linebackers, five DBs. The linebacking corps has major promise, with Shay Taylor (Ohio) and Kadin Schmitz (Ohio) joining Gavin Willis (Bucknell). I like the Albin hire, and I like his initial moves. But someone’s still going to lose games in the AAC, and Charlotte seems as likely as anyone to do that in 2025.
NIL
High school coach provides early frontrunner for quote of the year with comparison involving NIL and his daughters
Every year there’s a press conference moment, or post game interview where a fired up coach blesses us with a sound byte worthy of quote of the year honors. Typically it happens at the college level, but with high school football seasons kicking off around the country the past few weeks, Capital HS (WV) head […]

Every year there’s a press conference moment, or post game interview where a fired up coach blesses us with a sound byte worthy of quote of the year honors.
Typically it happens at the college level, but with high school football seasons kicking off around the country the past few weeks, Capital HS (WV) head coach Jon Carpenter had a gem roll off his tongue this week.
On August 11th, West Virginia joined a growing number of states who have announced high school athletes can now get paid for Name, Image and Likeness deals. The Mountaineer state is also allowing middle school athletes the same ability as well.
Asked his thoughts on the topic, with the top 2027 running back in the state in David Robinson practicing for his program in the background, Carpenter shared he really doesn’t “pay attention to all that stuff.”
Carpenter contends that NIL has already been a part of West Virginia high school football for years, just take a look at the schools that get 20 transfers each year. He went on to praise the loyalty that Robinson and his family have showed in making the intentional choice to play for the community they take so much pride in before pausing for a second and adding this zinger.
“I tell [the players], I’ve got daughters. Are you going to let your daughters go out with someone who has been to four or five high schools? And have bailed every time for more money or whatever?”
“Nope. I wouldn’t let those guys show up to see my daughter.”
“I think that’s why I like David Robinson so much. If your goal is to get a scholarship, that’s why David Robinson has got them, because he’s turned down money and all that to give back to his community, and he’s got pride in himself.”
“With someone like that, NIL money can’t buy you pride or your guts, so I’ll roll with people like that.”
Carpenter, who led Capital to the state title in 2014 and brought home state coach of the year honors in 2017, stepped away a few seasons ago after a very public battle with the school board was sparked by what he called inequities between Capital and other Kanawha County football programs. Capital, who shares its field with University of Charleston, had over 50 practices cut short or moved over a three year span, was left out of levy money given to every other county team for a new turf playing surface, further igniting issues between Carpenter and the school.
After leading the program to an impressive 91-35 record in 11 seasons from 2010-2020, Carpenter returned to Capital as head coach after a three year absence in December of 2023.
Hear more of his thoughts on West Virginia NIL in the clip.
News broke out yesterday that high school and middle school athletes can get paid for their Name, Image and Likeness (NIL).
Capital coach Jon Carpenter shared his thoughts on the new policy for West Virginia high school athletics. #wvprepfb pic.twitter.com/aLF18UjHXC
— Gazette-Mail Sports (@GazMailSports) August 12, 2025
NIL
Faking injuries will be punished
Recently, the rule changes in College Football have come in the form of off-the-field changes whether it’s to NIL, Revenue Sharing, the transfer portal, and more. As the 2025 College Football season approaches, many may not realize that several key changes were made to the rules between the white lines. The NCAA revisited some of […]

Recently, the rule changes in College Football have come in the form of off-the-field changes whether it’s to NIL, Revenue Sharing, the transfer portal, and more. As the 2025 College Football season approaches, many may not realize that several key changes were made to the rules between the white lines.
The NCAA revisited some of the biggest issues of the 2024-25 College Football season and changed the rules to either add guidelines for the officials or close any potential loopholes that were exposed. Ahead of the season, every fan should learn about the following new rules that will be in effect for 2025.
Faking Injuries:
Last season, one of the biggest stories came when the SEC had to release what was quickly dubbed “The Lane Kiffin rule” as Ole Miss was blatantly faking injuries to get free timeouts. This season, if a player is “injured” after the ball is spotted by the officials, the team will be charged with a timeout and if the team is out of timeouts they will be given a delay of game penalty. Additionally, the player will have to remain out of the game for one snap even if a timeout is charged.
Overtime Timeouts:
When a game reaches overtime, each team will be granted one time out for the first overtime period and the second overtime period. Once the game reaches the point where they go back and forth attempting 2 point conversions, the team will be granted only one timeout until the game ends. TV timeouts can and will take place after the first two overtime periods but, not during the third overtime period.
Instant Replay Verbiage:
In the past, a referee would declare that a call on the field “stands” if there wasn’t conclusive evidence or they would “confirm” the call if they had clear video evidence to back up the call. The officials will now eliminate both words from their vocabulary and use the term “upheld” if the call stands.
T Signal on Kickoffs:
During Bowl Season, South Carolina and Illinois got into a massive disagreement when Bret Bielema felt that the Gamecocks kick returner used the T-Signal than returned the ball which typically indicates touchback. Now after a player uses the “T-Signal” there will be no return.
Pre-snap Movement:
Defensive Linemen are now prohibited from making any quick or “exaggerated” movement that interfere with offensive snap calls.
Disconcerting Signals:
A defensive player cannot use any words or signals that would indicate the play is going to begin in an effort to confuse the offense. The defense is given two designated words, “Stem” and “Move” while defensive players are no longer allowed to clap which is used by the offense.
Substitution Fouls by the Defense:
Last season, Dan Lanning found a loophole in the rule book and decided to play with more than 11 players during the final snap against the Ohio State Buckeyes as it cost the Ducks 5 yards but, allowed the game to end. Now, the officials will give the defense a 5-yard penalty while allowing the offense to decide if they’d like the clock to be reset to where it was when the ball was snapped with the clock starting again on the next snap.
Eye Shields:
While Football players love the look of a tinted visor, any company producing the visors must submit nearly clear visors to the NCAA for approval. Only Oakley and Nike have submitted and have been granted approval for the season.
Defenseless Players:
This season, any player attempting to recover a loose ball or a fumble is considered a defenseless player bringing some order to scrums for the football.
Unsportsmanlike Fouls:
Any player who simulates brandishing a weapon on the field in 2025 will be given an unsportsmanlike conduct penalty.
More College Football News:
NIL
Joel Klatt reveals his College Football Playoff crashers for 2025
Fox Sports’ Joel Klatt revealed his College Football Playoff crashes for the 2025 season and there are four intriguing teams to look at. Based on the list, he took one from each Power Four conference. These aren’t teams that will necessarily make the College Football Playoff of course. Heck, they might not even be dark […]

Fox Sports’ Joel Klatt revealed his College Football Playoff crashes for the 2025 season and there are four intriguing teams to look at. Based on the list, he took one from each Power Four conference.
These aren’t teams that will necessarily make the College Football Playoff of course. Heck, they might not even be dark horses to some people, but Klatt likes the moxie.
So, without further ado, let’s dive into the CFP party crashers for this season. We’ll start over in the Big Ten.
Jedd Fisch had to start from scratch when he took the Huskies’ job a little later thane expected. Of course, that’s because Kalen DeBoer left for Alabama following a national title run. But Year 2 under Fisch could be very promising.
Klatt: “They might have, and no one talks about them, the best quarterback, running back, wide receiver combo. That trifecta in the Big Ten: Demond Williams was terrific last year (at QB), Jonah Coleman (RB) is an excellent player, and Denzel Boston is an excellent wide receiver on the outside.”

Eli Drinkwitz led this team to back-to-back 10-win seasons, albeit win No. 10 came in the bowl game last season. But, the Tigers’ defense might be the best it’s ever been under their current coach. It’s just a matter of the offense stepping up in 2025.
Klatt: “Over the last couple of years, they’ve recruited well, Drinkwitz has a culture at Missouri, I’m a fan of Beau Pribula. I know that they haven’t settled on quarterback yet, but I saw him at Penn State last year. Hard for them to keep him off the field … Here’s what I can say in terms of on the field, it’s off the field, it’s off the field. They hit the schedule lottery in the SEC.”
Utah is an intriguing case every year considering they have Kyle Whittingham at the helm. They totally redid this roster, so it’ll be a case of it working extremely well or blowing up in Utah’s faces.
Klatt: “I put them into my top 25 right at the end, at number 25 because of this: when nobody is talking about them, that is when they’re at their most dangerous. Coming off the season, they went 5-7, that was all injury related for Kyle Whittingham, in particular at the quarterback position … and then they upgraded significantly at that position, with the New Mexico transfer Devin Dampier … I think they will be a little bit more of an RPO style team, which will help their offensive line and run game … Defense should be solid.”

Brent Key might have something cooking at Georgia Tech. Haynes King is back at QB and Jamal Haynes is an intriguing running back. The defense also landed key defensive line transfers AJ Hoffler and Matthew Alexander.
Klatt: “I really love Haynes King … It’s not that I didn’t like Georgia Tech Haynes King and Jamal Haynes the running back, that’s a really good combination (despite not putting them in the top 25 right now). I love the fact that they can play with the best teams in the country … They’ve got an opportunity to put themselves on the radar. Why? Well, because they open at Colorado.”
NIL
Kansas receives historic $300 million gift from alumnus David Booth for stadium project, athletic programs
In what is believed to be one of the largest gifts in college athletics history, the University of Kansas announced that alumnus David Booth pledged $300 million to support athletics and campus development. The donation includes $75 million aimed at funding the next phase of the Gateway District and renovations to David Booth Kansas Memorial […]

In what is believed to be one of the largest gifts in college athletics history, the University of Kansas announced that alumnus David Booth pledged $300 million to support athletics and campus development. The donation includes $75 million aimed at funding the next phase of the Gateway District and renovations to David Booth Kansas Memorial Stadium, while the remainder is expected to provide long-term support for Kansas athletics programs.
Booth, a Lawrence native and founder of Dimensional Fund Advisors, has a long history of giving to Kansas. His previous contributions include a $50 million gift in 2017 that helped launch renovations at the football stadium, which was later named in his honor.
“David’s unprecedented generosity is transformative now and for our future,” Kansas athletics director Travis Goff said in a release. “… We’re profoundly grateful for David’s leadership and extraordinary impact on generations of student-athletes and fans. There is no more generous and impactful Jayhawk, and we are so fortunate to call him a friend and mentor.”
The Gateway District project includes new student housing, a hotel, expanded retail and restaurant space, an outdoor plaza and additional parking. Phase 2 of the project, which aims to finish the south and east sides of the football stadium and develop the surrounding mixed-use district, has an estimated cost of $346 million, according to a Lawrence city commissioner meeting agenda. City officials approved an $86 million tax incentive package to support the project, with a maximum of $94.6 million in public funding available. The total cost of the Gateway Project, including the first phase that renovated much of the stadium and added a conference center, is estimated at $794 million.
University officials said the donation also provides flexibility for athletics programs amid changing NCAA regulations and revenue-sharing structures.
Booth, who earned both undergraduate and master’s degrees from Kansas before completing an MBA at the University of Chicago, said he views the gift as an investment in the university’s future.
“One of life’s greatest privileges is being able to give back to the people and places that gave so much to you,” Booth said in a release. “KU and Lawrence are a big part of my story, and it means a lot to support the community that invested in me. Philanthropy, like investing, pays dividends over time. Each gift compounds, creating opportunities not just for today, but for years to come. This is really about the future we’re building.”
The announcement comes less than two weeks before the Jayhawks’ Aug. 23 season opener against Fresno State.
NIL
Tennessee-adidas deal: Candace Parker reacts to Vols’ decision to leave Nike
As Candace Parker embarked on her legendary WNBA career following her time at Tennessee, she signed an endorsement deal with adidas. After her retirement, she became the company’s president of women’s basketball. Now, her alma mater is preparing to return to the brand she wore on Rocky Top. Tennessee announced Wednesday it is signing a […]

As Candace Parker embarked on her legendary WNBA career following her time at Tennessee, she signed an endorsement deal with adidas. After her retirement, she became the company’s president of women’s basketball.
Now, her alma mater is preparing to return to the brand she wore on Rocky Top. Tennessee announced Wednesday it is signing a 10-year deal with adidas, which also includes NIL opportunities for Vols and Lady Vols athletes.
Tennessee previously had an agreement with adidas, which expired in 2014. Now, UT is returning to the brand, Parker reacted to the news in a press release from Tennessee. She expressed excitement for what the future holds.
“From my days rocking the orange and white to now leading on and off the court, adidas has always had my back with the best gear and support,” Parker said in a statement. “Seeing adidas link back up with Tennessee feels like coming full circle. I know this partnership is going to open a ton of doors for the next generation of Vols – and I couldn’t be more hype about it.”
Parker’s partnership with adidas began in 2008, and her signature shoe with the company launched in 2010 – making her the ninth player in league history to debut a sneaker. She officially joined adidas in an executive role in 2024 while also serving as a TV analyst for TNT Sports.
More on Tennessee’s return to adidas
In Wednesday’s announcement, Tennessee said the deal with adidas includes “unprecedented NIL opportunities” for athletes at the school. Yahoo! Sports’ Ross Dellenger reported players will get a slice of the pie, and adidas is even working quickly to secure deals with Vols athletes this school year. The new contract doesn’t officially start until next school year.
The NIL component of Tennessee’s deal with adidas – which could be worth at least $10 million, according to Dellenger – is especially important in the post-House v. NCAA settlement landscape. Under the agreement, schools can share up to $20.5 million directly with athletes through revenue-sharing. However, there isn’t a cap on third-party NIL deals, meaning adidas can effectively help with “over-the-cap” opportunities.
Tennessee left adidas in 2014 to sign with Nike, and the amended deal runs through 2026. Through the partnership, the university is set to receive $1.2 million in base compensation in 2025-26 and $4.5 million in annual product allotment.
UT initially signed its deal with Nike in 2014, and the original contract paid the school $7.6 million through 2022-23. However, the amendment increased that figure to 11.6 million over 11 years and increased the scheduled payment to $1.2 million for the final three years of the agreement, starting in 2023-24.
NIL
Mississippi State Fuels Future Success With Strategic Additions In NIL, Talent And Financial Strategy
STARKVILLE – Mississippi State Athletics has announced two significant additions to its executive leadership team, further strengthening the department’s progressive approach to the new era of college athletics which includes strategic financial modeling, roster and cap management, NIL advancement and student-athlete talent acquisition. Mitch Moser has been appointed Deputy Athletics Director and Chief Financial […]

Mitch Moser has been appointed Deputy Athletics Director and Chief Financial Officer, bringing more than 30 years of experience in higher education finance and athletic administration. In this role, Moser will oversee all aspects of the department’s financial operations, while providing strategic fiscal planning and implementation guidance aligned with the evolving intercollegiate athletics model. His leadership will be central to Mississippi State’s revenue-sharing strategy, budget structure, cap management and long-term capital funding efforts.
“My family and I are beyond thrilled to join the Mississippi State Family,” Moser said. “In today’s ever-changing landscape, innovation, forward thinking and elite competition aren’t just important – they’re essential. From my first conversations with Zac, it was clear he values these principles at the highest level, making Mississippi State an undeniable destination for us. We can’t wait to embrace the opportunities ahead and are truly grateful for the chance to contribute to new heights for this athletics department.”
Moser has held senior administrative roles at Rice and Duke, most recently serving as Deputy Director of Athletics/Resource Development & Management/CFO at Duke. He later led strategic planning efforts for institutions across the country through his work with Huron Consulting Group. His experience spans resource generation, scenario-based fiscal modeling, master facility planning and the successful execution of major department-wide initiatives.
Greg Phillips has been named Deputy Athletics Director for Talent Management Services, a newly created division which will lead all aspects of student-athlete acquisition, brand development, NIL integration, contracting and related budgetary and compliance operations. Phillips will oversee the development of a comprehensive talent strategy that includes fiscal oversight, market evaluation and strategic brand alignment for current and future student-athletes.
“My wife, Deanna, and I are honored and excited to begin this new chapter at Mississippi State,” Phillips said. “Throughout my career, I’ve been fortunate to work alongside elite coaches, players, agents, and administrators during times of great transformation. As college athletics continues to evolve, it has never been more important to remain agile, intentional, and strategic in our approach. What stood out immediately when visiting with Zac about Mississippi State was the strong alignment and unwavering commitment to excellence. This is a department prepared to meet the moment, and we are deeply grateful for the opportunity to join such a passionate community. We look forward to contributing to the success and continued momentum of Mississippi State Athletics.”
A former senior executive at IMG and longtime athletics administrator at Oklahoma and Florida State, Phillips brings a unique blend of corporate, consulting and collegiate experience. Most recently, he served as CEO of NorthStar Leadership Strategies, where he advised university presidents, athletics directors and executives across sports and business on growth, performance and leadership strategy.
In addition, KK Seago has joined Mississippi State Athletics as Director of Business Partnerships within the Bulldog Club. In this role, Seago will focus on developing third-party NIL and business development opportunities for student-athletes, while building strong relationships with university units and external stakeholders. A Jackson native and Mississippi State graduate, she brings valuable experience from her previous work in political fundraising and corporate partnerships in Washington, D.C. For more information on how to partner with MSU student-athletes email Seago at kseago@athletics.msstate.edu.
The trio of Moser, Phillips and Seago began their respective roles in the department this summer.
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