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NIL

Arizona State leans into NIL era with the Student Athlete Venture Studio

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Arizona State leans into NIL era with the Student Athlete Venture Studio

How the program, in partnership with GoDaddy, is helping student-athletes build businesses and their brands

TEMPE, Ariz. — Four years ago, the NCAA started allowing student-athletes to get paid for their Name, Image, and Likeness (NIL). A recent ruling involving a former Arizona State University swimmer will allow universities to pay their student-athletes directly with revenue-sharing. 

At ASU, they’re thinking a few steps ahead by creating a space on campus to help athletes navigate the NIL era. Having a summer job and earning money can look different for college athletes but in Tempe, they’re encouraged to leverage sport as an entrepreneurial platform. 

The University teamed up to launch the Student-Athlete Venture Studio in January. The program supports Sun Devils in their entrepreneurial and NIL journeys by providing resources and mentorship to kickstart careers.

The Co-Founders of the Student Athlete Venture Studio are Jeff Kunowski and Kate Fitzgerald. Fitzgerald, a former Sun Devil beach volleyball player, also carries the title of Sports Innovation Entrepreneurship Catalyst at the J. Orin Edson Entrepreneurship + Innovation Institute. 

Her experience and initiative have helped shape what this program looks like for Sun Devil athletes. Fitzgerald says the Venture Studio resources are in place to help answer the questions someone just starting a business might have such as: “Where do I go with this? How do I organize my thoughts? How do I create media? How do I create content? How do I brand myself?” Fitzgerald said. 

“While I was in undergrad, I launched my own company called VB America. It’s a volleyball lifestyle clothing brand… What I did when working with Jeff is say, ‘okay, this is everything I wish I had as a student-athlete that would’ve helped me. How can we make it possible for other student-athletes to get these same resources?”

Kunowski’s career has led him to work with various sports teams before returning to his Alma Mater to mentor students along their journeys and help drive sports innovation within Sun Devil Athletics. The Venture Studio is like “Shark Tank” for Sun Devils. At the end of the year, there is a Demo Day pitch competition where student-athletes can receive funding for their ventures. The goal is to inspire student-athletes to build their brands now and equip them with the skills they need to excel in business.

“We’re encouraging entrepreneurial mindset, design-thinking principles, things that are applicable while they’re here at ASU as an athlete and while they’re leveraging NIL,” Kunowski said. “To be able to be on the sideline witnessing the confidence levels rising, the ability to public speak, the ability to articulate an idea and put it into a framework that people can understand and gravitate towards, it really is just such an inspiring position to be in.”

Rising sophomore on the women’s lacrosse team, Sierra Ryan, says the support from Sun Devil Athletics has allowed her to focus her energy on getting her venture off the ground. With practices, games, training and all the other time commitments required to participate in sports, it’s often a challenge for athletes to focus on their ventures. Whether it’s through sport or a startup, ASU gives its athletes an opportunity to pursue their passions and tap into their competitive nature through this new program.

“My venture is Fuel Warden. It’s a nutrition and wellness management platform for elite athletes. It’s still in the works right now but I’ve been programming it myself and putting everything together, meeting with investors and things like that,” Ryan said. “Everything that you could need to truly succeed in entrepreneurship, they’re bringing here to athletes at ASU. Like, helping me scale my venture and look with my pitch decks when I’m meeting with investors… Literally an hour before [my lacrosse game] my coach was like ‘hey, you need to go do this pitch I’ll cut out 15 minutes for you to do it in the locker room. Everyone will leave for you so you can do your meeting.’ [My coaches] are flexible and they believe in me and that means the world.”

Follow the conversation with Lina Washington on X and Instagram: @LWashingtonTV. If you have a sports story idea, email Lina at LWashington@12News.com.

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College football program loses 16 starters to transfer portal

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Iowa State finished the 2025 campaign with a winning record (8–4 overall, 5–4 in the Big 12), highlighted by a five-game win streak to start the season, but an uneven finish set the stage for major staff turnover.

On December 8, head coach Matt Campbell was officially named Penn State’s head coach, departing Ames after 10 seasons as the program’s winningest coach (72–55 overall).

Iowa State moved quickly, naming Jimmy Rogers as head coach on December 6.

Rogers comes from Washington State, where he led the team to a 6–6 record in the 2025 season, and previously held assistant and defensive coordinator roles at South Dakota State and Florida Atlantic.

Since the coaching change, multiple Cyclones have entered the transfer portal, most recently wide receiver Chase Sowell on Monday.

He becomes the 41st player from Iowa State to enter the portal and the 16th starter, according to analyst Josh Pate.

Sowell was Iowa State’s second-leading receiver in 2025, tallying 32 catches for 500 yards and two touchdowns, after spending two seasons at East Carolina (2023–2024) and one at Colorado (2022).

Since Campbell’s departure, several other high-impact players have announced their intentions to enter the transfer portal, including starters QB Rocco Becht, RB Carson Hansen, TE Ben Brahmer, and WR Brett Eskildsen, as well as multiple defensive backs and linemen.

As Pate noted on his podcast, top cornerbacks Jontez Williams and Jeremiah Cooper have also announced their intention to enter the transfer portal and are currently ranked sixth and seventh among available players.

Iowa State Cyclones quarterback Rocco Becht.

Iowa State Cyclones quarterback Rocco Becht (3) passes during the second half against the Oklahoma State Cowboys | William Purnell-Imagn Images

The departures remove several established starters and depth, including the starting QB, lead rusher, lead receiver, and multiple starters on both sides of the ball, creating an urgent rebuild task for Rogers and his new staff.

Practically, that means accelerated recruiting/portal work, accelerated opportunity for younger players, and a likely short-term performance reset.

Read More at College Football HQ

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  • No. 1 transfer portal player heavily linked to major college football program

  • $2.6 million QB ranked as No. 1 transfer in college football

  • 25-touchdown RB shares farewell note after entering college football transfer portal





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Ted Cruz blasts college football landscape: ‘Absolute crisis’

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Sen. Ted Cruz, R-Texas, has been trying for years now to get more regulations around name, image and likeness (NIL) deals in college sports, saying back in 2023 that the landscape was “in peril.”

Now, in 2025, Cruz sees college football specifically as a “disaster.”

Cruz responded to a post on X, which called the “current college football landscape…unsustainable.”

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Ted Cruz walks in room

Sen. Ted Cruz, R-Texas, arrives to a hearing in the U.S. Capitol on Dec. 17, 2025, in Washington, D.C. The Federal Aviation Administration hearing with the Senate Committee on Commerce, Science, and Transportation, Subcommittee on Aviation, Space, and Innovation focused on evaluating progress, ensuring accountability and results. (Heather Diehl/Getty Images)

The post pointed out that the Iowa State Cyclones, who just lost longtime head coach Matt Campbell to the vacant Penn State Nittany Lions job, only has 17 players remaining on their roster for next season. Among those players, only one was a starter.

Essentially, the Cyclones will have to field an entirely new roster and team and hope they can jell heading into 2026.

SCORE ACT RECEIVES SUPPORT FROM OVER 20 CONSERVATIVE GROUPS AS NIL REFORM FIGHT REVS UP

Cruz slammed the fact the NCAA allows this.

“An absolute crisis,” he wrote on X. “Congress NEEDS to act. For months, I’ve been working night & day to try to bring Republicans and Democrats together to save college sports.

“If we fail to do so, it will be an utter tragedy. And it’s happening right before our eyes.”

Cruz introduced a bill in 2023, two years after NIL was born, in hopes that tighter regulations would help college sports nationwide. Instead, we’ve seen programs paying for top players through NIL deals, while the transfer portal has allowed players to move from school to school each year.

Cruz is one of the top lawmakers in support of the Student Compensation and Opportunity through Rights and Endorsements (SCORE) Act, which would give the NCAA a limited antitrust exemption in hopes of protecting the organization from potential lawsuits over eligibility rules and would prohibit athletes from becoming employees of their schools.”

Ted Cruz at CPAC

FILE – Sen. Ted Cruz, R-Texas, speaks at the Conservative Political Action Conference, CPAC, at the Gaylord National Resort & Convention Center, Feb. 20, 2025, in Oxon Hill, Maryland. (Jose Luis Magana/AP Photo)

“The SCORE Act is the free market, individual liberty, limited government fix to the ‘name, image, and likeness (NIL)’ issue in college athletics,’” a letter addressed to House Speaker Rep. Mike Johnson, R-La., read earlier this month.

The groups in favor of the SCORE Act said the bill is the “common-sense way” to establish rules and preempt confusing state laws in the NIL era.

“H.R. 4312 prohibits trial lawyers from suing under federal or state antitrust law. It also provides that athletes receiving NIL compensation need not be employees of these universities, protecting them from compulsory unionization. This means student-athletes can be treated as small business owners, not unionized workers,” the letter added.

The conservative groups framed the SCORE Act as being a better plan than the “Student Athlete Fairness and Enforcement (SAFE) Act,” which has mostly been backed by Democrats. The SCORE Act has at least scored some bipartisanship support in the House.

Ted Cruz speaks at podium

Sen. Ted Cruz (R-TX) holds a press conference with families who lost loved ones in the January 29, 2025, DCA plane crash on Dec. 15, 2025, at the U.S. Capitol in Washington, DC. The bipartisan press conference addressed the National Defense Authorization Act (NDAA) language, which changes military airspace policy. (Heather Diehl/Getty Images)

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The SCORE Act also calls on schools to share revenue, per terms of the House settlement to the tune of 22% “if such rules provide that such pool limit is AT LEAST 22 percent of the average annual college sports revenue of the 70 highest-earning schools.”

Finally, the SCORE Act prohibits schools from using student fees to fund NIL payments.

Fox News’ Ryan Gaydos and the Associated Press contributed to this report.

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.





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Texas football HC Steve Sarkisian details crazy state of NIL, transfer portal

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Texas football HC Steve Sarkisian details crazy state of NIL, transfer portal appeared first on ClutchPoints. Add ClutchPoints as a Preferred Source by clicking here.

Even big programs like Texas struggle to keep up with the current state of NIL and the college football transfer portal. After five years with the Longhorns, head coach Steve Sarkisian admits he sometimes struggles to stay up to date.

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Sarkisian, who is now in his third decade as a head coach, leads one of the most-funded organizations in college football at Texas. He still recognizes that there is often a “bottom dollar” that he cannot reach, which can often complicate his offseasons.

“We got to have our list of needs, our list of wants, and our list of luxuries, and then what’s the dollar sign next to all that?” Sarkisian told reporters ahead of the 2025 Citrus Bowl. “And then what’s the bottom dollar from an organizational standpoint. The idea that I can sit up here in 2025 and talk about money and players, it’s pretty crazy. I’m probably going to be on the phone with an agent today that’s gonna throw a number at me that I’m going to be like, ‘Good luck. I hope you get it. If you don’t, call us back, but I can’t do that number.’”

NCAA programs are hit hardest in the offseason, when every player essentially becomes a free agent. The college transfer portal is particularly active in football, with schools rostering more athletes on the gridiron than any other sport.

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That process has already hit Sarkisian and Texas hard in the 2025-2026 offseason. The Longhorns have already lost several key players to the portal, namely leading rusher Quintrevion Wisner.

Texas is also currently responsible for the highest-paid NIL athlete in college sports, with quarterback Arch Manning making an estimated $5.3 million in 2025-2026. Manning is reportedly taking a pay cut to remain in Austin for his redshirt junior season, but he is still set to make a pretty penny in 2026-2027.

Related: Ole Miss football rumors: Officials allege tampering with Lane Kiffin, 6 assistants going to LSU

Related: Penn State RB Kaytron Allen declares for NFL Draft



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UA athletic teams with TheLinkU for NIL business | The Arkansas Democrat-Gazette

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FAYETTEVILLE — The University of Arkansas athletic department’s evolving investment in the name, image and likeness realm is expanding on the cusp of the new year.

The Razorbacks announced Tuesday a new partnership with TheLinkU, which the department hopes will facilitate and streamline operations in the NIL space beyond the school’s revenue-sharing commitment with its roster of athletes.

The announcement came about 2 1/2 months after Arkansas ended its relationship with Blueprint Sports. That move was an outgrowth from the House v. NCAA settlement that allowed participating schools to dole out about $21.5 million per year to athletes through revenue sharing. Arkansas assumed all NIL agreements July 1 following the settlement.

According to a UA release on the partnership with TheLinkU, the agreement “will power the NIL efforts of the Arkansas Front Office to generate legitimate above-the-cap revenue for Arkansas athletes.”

The UA also announced in a release that TheLinkU platform will provide “immediate opportunities for local businesses, brands and donors to engage Arkansas Athletics to partner with athletes” in multiple ways.

“Our partnership with TheLinkU makes us better in a number of ways very quickly,” UA Athletic Director Hunter Yurachek said in a statement. “This helps our student-athletes with legitimate NIL opportunities — both locally and nationally — while also giving our fans and donors the opportunity to easily support our teams or specific athletes.”

TheLinkU was started in 2022 by a group including former University of Houston quarterback Austin Elrod, who is the company’s chief executive officer.

According to the UA release, TheLinkU provides a portfolio of more than 30 national brands and businesses in the realm of technology, finance, apparel and consumer goods.

The outfit also is expected to “simplify the process of working with athletes to promote their businesses,” according to the release.

“We are incredibly excited to partner with Arkansas Athletics to build upon the momentum surrounding Razorback student-athletes,” Elrod said in a statement. “Arkansas possesses all the necessary elements to be elite in the NIL era: a passionate fan base, a powerful statewide brand and a connection to some of the world’s most successful businesses.

“Our NIL Ecosystem, led by our national partnership network, brings significant revenue opportunities that benefit student-athletes while providing alumni, fans and business leaders with meaningful ways to participate in the success of the program. Throughout this partnership, we will bring a relentless work ethic that focuses on adding real value to the Razorback network and community.”



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Texas coach Steve Sarkisian rips NCAA’s player agent rules

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Texas Longhorns head football coach Steve Sarkisian still has one more game to play in his 2025 season, but like every other program in the country, he has to recruit for 2026 and beyond at the same time. 

That process has obviously changed now across all college athletics after the introduction of name, image, and likeness (NIL) deals, which has turned recruiting into a financial game. 

But one of the many holes in the system, at least in the eyes of Sarkisian, is the lack of regulation surrounding the agents these athletes hire to negotiate those NIL deals before heading off to school. 

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Steve Sarkisian with Texas salute

Head coach Steve Sarkisian of the Texas Longhorns holds Horns Up as he walks into the stadium before the SEC football game between Texas Longhorns and Texas A&M Aggies on Nov. 28, 2025, at Darrell K Royal-Texas Memorial Stadium in Austin, TX. (David Buono/Icon Sportswire)

Before the Longhorns take on the Michigan Wolverines in the Cheez-It Citrus Bowl, Sarkisian discussed that aspect of recruitment, suggesting some of the agents are not even qualified to be negotiating deals that could be millions. 

“Which agent are you dealing with? There’s some agents who are rational and then there’s some where it’s their first time ever being an agent,” Sarkisian told reporters, per OnTexasFootball. “I don’t even know if they’re licensed to be agents, and all of a sudden, they get to be agents because we have no certification process in college football, where the NFL you have to be certified. In college football, it might be their college roommate their freshman year who’s their agent right now.”

Sarkisian was asked about what Texas is looking to do this offseason to replace some key players, including running back Quintrevion Wisner, who entered the transfer portal. Wisner made the announcement of the move this past Friday, joining CJ Baxter and Rickey Stewart Jr. as Texas running back transfers.

While Sarkisian explained how the team needs other be strategic, identifying what they need versus what they want, as well as looking at the “luxuries” they have on the roster, he also made sure to mention the high school recruiting class for 2026 that needs to be looked at.

Steve Sarkisian speaks to the media

Head coach Steve Sarkisian of the Texas Longhorns speaks during SEC Football Media Days at Omni Dallas Hotel on July 17, 2024 in Dallas, Texas.  (Tim Warner/Getty Images)

Either way, Texas continues to peruse the transfer portal, and Sarkisian knows he’s going to have to continue having phone conversations with “agents” moving forward.

“Again, I think there’s nothing wrong with that,” Sarkisian said after reflecting on how financials have come into play when it comes to building a college roster. “We’ve just got to tighten it up. Hopefully, we can get there sooner rather than later, because again, I’m probably going to be on the phone with an agent today who’s going to throw a number at me that I’m going to be like, ‘Good luck, I hope you get it. If you don’t, call us back. But I can’t do that number.’”

Steve Sarkisian looks on field

Head coach Steve Sarkisian of the Texas Longhorns on the field prior to a game against the Arkansas Razorbacks at Darrell K Royal-Texas Memorial Stadium on Nov. 22, 2025 in Austin, Texas. (Alex Slitz/Getty Images)

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Unlike other lower-level programs, the University of Texas has some tremendous NIL funds to work with. In fact, the highest-paid NIL athlete in college football is their quarterback, Arch Manning, who will remain with the squad heading into 2026. He’s hoping to finish strong in his first bowl game start on New Year’s Eve.

Texas led the way with a massive NIL budget for the 2025 season, ranking higher than any team in college football at $22.2 million, according to 247 Sports.

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.





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No. 1 college football team linked to underrated prospect in transfer portal

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Colorado finished a disappointing 2025 campaign after the program’s 2024 surge, falling to 3–9 (1–8 Big 12) one year after a 9–4 season and No. 23 final AP ranking under third-year head coach Deion Sanders.

Adding insult to injury, the Buffaloes are now set to lose numerous players, with 24 players expected to enter the transfer portal when the window opens on Friday.

The most surprising name on the list, however, is true freshman cornerback Noah King, who entered the transfer portal earlier this month.

King was a four-star prospect from Hamilton, Ohio, with 247Sports ranking him as the No. 26 cornerback in the 2025 class.

He arrived at Colorado in April 2025 after a brief enrollment at Kansas State, transferring just months after signing with the Wildcats on December 4, 2024.

Prior to his commitment to Kansas State, King held more than a dozen Power Four offers, including Kentucky, Nebraska, West Virginia, Marshall, and Oregon State.

With King set to test the market, multiple outlets have mentioned Indiana as a program monitoring his situation or viewed as a logical fit.

Indiana Hoosiers football team.

The Hoosiers celebrate after the Indiana versus Wiscsonsin football game at Memorial Stadium. | Rich Janzaruk/Herald-Times / USA TODAY NETWORK via Imagn Images

Head coach Curt Cignetti has rapidly transformed Indiana since his hire on November 30, 2023.

In 2024, he engineered one of the program’s quickest turnarounds, delivering a then-program-record 11-win season, Indiana’s first College Football Playoff berth, and national coach-of-the-year recognition.

Building on that momentum, the Hoosiers completed an undefeated 13–0 regular season in 2025, captured the Big Ten title, and entered the College Football Playoff as the No. 1 seed — a rise fueled by targeted transfer additions, improved recruiting, and a physical, high-tempo identity Cignetti installed.

One of those transfer additions was Heisman-winning quarterback Fernando Mendoza, who completed 71.5% of his passes for 2,980 yards, 33 touchdowns, and six interceptions.

Under Cignetti and Mendoza, Indiana now has a legitimate chance to compete for a national title, with a CFP quarterfinal matchup set for Thursday against No. 9 Alabama in the Rose Bowl (4:00 p.m. ET on ESPN).

If the Hoosiers advance, they would face the winner of the No. 4 Texas Tech–No. 5 Oregon matchup in the CFP semifinals, with a potential national championship game on January 19 looming.

As an Ohio native, Bloomington represents a logical fit for King due to the Midwest pull, and after redshirting his first year at Colorado, he would have a clearer path to playing time.

Indiana’s recent success, defensive back development, and growing NFL attention make it an attractive landing spot for a young, highly recruited cornerback seeking to develop and compete for championships.

Read More at College Football HQ

  • College football program loses 16 starters to transfer portal

  • $2 million college football QB predicted to have ‘untapped potential’ after entering transfer portal

  • College football’s leading passer announces transfer portal departure in farewell note

  • Major college football program linked to 1,800 yard RB in transfer portal



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