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(BPRW) The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The …

(BPRW) The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health Elite Athletes Skylar Diggins, Laurie Hernandez and Chaunté Lowe Appear in National “Love, Your Mind” PSAs to Remind Audiences Why the Mind is the Real MVP (Black PR Wire) New York – The Ad Council, Huntsman Mental Health […]

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(BPRW) The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health

Elite Athletes Skylar Diggins, Laurie Hernandez and Chaunté Lowe Appear in National “Love, Your Mind” PSAs to Remind Audiences Why the Mind is the Real MVP

(Black PR Wire) New York – The Ad Council, Huntsman Mental Health Foundation and Amazon Ads have collaborated to launch “The Mind Set,” an interactive experience designed to show audiences how taking care of their mental health can help them reach their goals. As part of the “Love, Your Mind” campaign, “The Mind Set” leverages the stories of three inspiring athletes – Skylar Diggins, Laurie Hernandez and Chaunté Lowe – in national public service advertisements (PSAs) and a new online experience, YourMindIsTheMVP.com.

“The Mind Set” website showcases each athlete’s journey with mental health and allows users to explore “Love, Your Mind” mental health resources like breathing exercises, gratitude journaling, and meditation. Through the campaign activation, users can also engage with mental health resources by saying “Alexa, make my mind the MVP,” to their Echo device or the Alexa app. Users can also explore bespoke Amazon Music playlists inspired by the athletes’ qualities of determination, bravery and resilience.

The new PSAs, directed by Babak Khoshnoud, director at Bryght Young Things, and developed pro bono by the Amazon Ads Brand Innovation Lab, will appear in donated media across Amazon throughout 2025, including Prime Video, in the Amazon store, and on the Fire TV landing page.

Throughout the experience, the three athletes vulnerably share how taking care of their minds has contributed to their successes. Each athlete has selected a personal object that represents their inspiring journey with mental health:

● Skylar Diggins: Six-Time WNBA All-Star features her Childhood Basketball as a symbol of her determination.
● Laurie Hernandez: U.S. gymnastics gold medalist features her Comeback Leotard as a symbol of her bravery.
● Chaunté Lowe: U.S. high jump record holder features her Survivor Bell as a symbol of her resilience.

To encourage fans to take care of their minds, users who interact with three resources on the site can enter into a giveaway for a chance to win one of the personal objects of their choice. The items have been generously donated by each athlete and professionally authenticated. The giveaway is open now through July 7.

“Mental health is a critical component of overall wellness that affects millions of Americans daily,” said Alan Moss, vice president of global advertising sales, Amazon Ads. “By leveraging the Amazon universe—from Alexa to Prime Video to Amazon Music—we’ve created an immersive experience that doesn’t just raise awareness but provides actionable resources through the voices of these inspiring athletes. This campaign demonstrates how technology can be a positive force in addressing the mental health challenges so many face today.”

“These iconic athletes are demonstrating their true passion for mental health awareness by generously sharing their moving stories with the world,” said Huntsman Mental Health Foundation President, Miranda Barnard. “These women have achieved such significant feats of athletic greatness in their respective sports, and hearing them talk about their challenges and coping strategies truly helps create a more open dialogue around mental health.”

“We are grateful to Amazon for activating its extraordinary range of touchpoints in support of mental health awareness,” said DJ Perera, chief media officer, the Ad Council. “Our audiences look to athletes for inspiration, and through this collaboration, we can show how taking care of our minds helps us all perform at the top of our game, both physically and mentally.”

“The Mind Set” is part of the national “Love, Your Mind” campaign, which has driven over 1.6 million visits to LoveYourMindToday.org for free mental health resources since October 2023. For more information about the “Love, Your Mind” campaign, follow “Love, Your Mind” on InstagramFacebookX and TikTok.

Giveaway rules: NO PURCHASE NECESSARY. Open only to legal residents of the 50 US/DC, 18 years of age and older who have or create an Amazon.com account. Creating an account is free. Void where prohibited by law. Sweepstakes ends at 11:59:59 p.m. ET on 7/7/25. Subject to Official Rules, including how to enter, prize details, odds, and restrictions, see https://seerules.com/mindset. Sponsor: Amazon.com Services LLC, 2021 7th Avenue, Seattle, WA 98121.

About the Ad Council
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.

In November 2022, the Ad Council announced a Mental Health Initiative, uniting brands, marketers, media companies and nonprofits to address the mental health crisis throughout the U.S. at scale. With a founding donation from Huntsman Mental Health Institute, the multi-year initiative aims to change social norms and create a society that is more open, accepting and proactive when it comes to mental health.

To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram, LinkedIn and X, and view campaign creative on YouTube.

About Huntsman Mental Health Foundation
Huntsman Mental Health Foundation supports Huntsman Mental Health Institute and its mission to transform mental health care through community, research, clinical, and education initiatives. Huntsman Mental Health Foundation is working toward a world where mental wellness is accessible to all and where funding is not an obstacle on the path to well-being by leveraging the power of philanthropic support to break down the barriers that hinder mental wellness, both regionally and nationally. Learn more at: hmhf.org and join the conversation on InstagramFacebookX, and LinkedIn.

Media Contact:
Ben Dorf
The Ad Council
bdorf@adcouncil.org

The information contained in this Press Release represents the views and opinions of the author(s) and/or original creator of this Press Release and does not necessarily represent the views or opinions of Black PR Wire. The mere appearance of this Press Release on the website does not constitute an endorsement by Black PR Wire or its affiliates of this Press Release.
This Press Release has been made available for informational and educational purposes only. The author(s) and/or represented companies are solely responsible for the facts and the accuracy of the content of this Press Release. Black PR Wire does not make any representation or warranties with respect to the accuracy, applicability, fitness or completeness of this Press Release. Black PR Wire does not warrant the performance, effectiveness or applicability of any sites or products mentioned, listed or linked to in this Press Release.

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Officials work to unravel how and why gunman carried out deadly attack on NYC office building

NEW YORK (AP) — Investigators are piecing together more details about how a former high school football player who blamed the game for his mental health problems carried out a deadly attack on an office building that is home to the NFL. 1

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Officials work to unravel how and why gunman carried out deadly attack on NYC office building

NEW YORK (AP) — Investigators are piecing together more details about how a former high school football player who blamed the game for his mental health problems carried out a deadly attack on an office building that is home to the NFL.

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Here's what to know about CTE, the brain disease the NYC shooter blamed for his mental

BOSTON (AP) — The degenerative brain disease that has besieged the National Football League for two decades with a billion-dollar lawsuit, congressional hearings, an A-list movie and an unrelenting cortege of ex-players’ obituaries has now intruded on America’s favorite sport in the most violent manner yet. The Las Vegas casino worker who killed four people […]

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Here's what to know about CTE, the brain disease the NYC shooter blamed for his mental ...

BOSTON (AP) — The degenerative brain disease that has besieged the National Football League for two decades with a billion-dollar lawsuit, congressional hearings, an A-list movie and an unrelenting cortege of ex-players’ obituaries has now intruded on America’s favorite sport in the most violent manner yet.

The Las Vegas casino worker who killed four people in a New York City skyscraper that is home to the NFL’s headquarters carried a note blaming the league for mental health problems he attributed to his time as a high school football player.

Shane Tamura, 27, said in a three-page note found in his wallet that he had chronic traumatic encephalopathy — diagnosable only after death — and implored those who found him: “Study my brain.” Among his grievances against the NFL was a claim that the league put its profits ahead of player safety by concealing the harm CTE, and football, can cause.

Echoing an eerie trend in NFL player suicides, he shot himself in the chest, preserving his brain for an autopsy that could confirm whether his layman’s diagnosis was correct.

A degenerative brain disease that has been linked to concussions and other head trauma common in military combat and contact sports, CTE has been diagnosed in more than 100 former NFL players and arisen as an existential threat to the United States’ most powerful pro sports league.

Its dangers have led some states to consider banning youth football, prompted leagues at most levels to limit contact drills in practice, and spawned a series of concussion protocols and other rule changes designed to take the most violent edges off the hard-hitting sport.

Here is what we know and don’t know about the connection between CTE, the NFL and the shooter.

What is CTE?

Chronic traumatic encephalopathy can affect regions of the brain involved with regulating behavior and emotions. This can lead to memory loss, depression, violent mood swings and other cognitive and behavioral issues, though researchers note that these symptoms can also be linked to other illnesses.

Experts say symptoms can arise years or decades after the last brain trauma. Evidence of the disease has been found not just in those with long professional careers but in high school athletes as well.

Why is it associated with the NFL?

Researchers have established a connection between CTE and contact sports, military combat and other activities with repeated blows to the head. After more than a decade of denial, the NFL conceded the link between football and CTE in 2016 testimony before Congress, and has so far paid more than $1.4 billion to retired players to settle concussion-related claims.

The 2015 Will Smith film “Concussion” detailed the pioneering efforts of forensic pathologist Bennet Omalu, whose diagnosis of CTE in Pittsburgh Steelers Hall of Fame center Mike Webster was the first in a former NFL player. Hall of Famers Ken Stabler, Frank Gifford and Junior Seau have also been diagnosed with CTE, as has Aaron Hernandez; in a 2017 paper, evidence of the disease was found 110 of the 111 former NFL players’ brains studied.

Did the NFL headquarters shooter have CTE?

It’s not possible to say.

For now, CTE can only be diagnosed definitively by examining the brain posthumously through an autopsy. According to Boston University’s Chronic Traumatic Encephalopathy Center, progressive degeneration of brain tissue in people with CTE includes the buildup of an abnormal protein called tau in a pattern that distinguishes it from other diseases such as Alzheimer’s.


Associated Press writers Maryclaire Dale and Laura Ungar contributed to this story.

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AWG Group unveils Magnum Sports Complex

Cebu’s sports and wellness landscape is set for a significant transformation with the opening of the Magnum Sports Complex on July 17, 2025. Magnum Sports Complex stands as the ultimate destination, meticulously designed to cater to everyone from the seasoned athlete to the casual player and wellness enthusiast. Developed by the AWG Group of Companies, […]

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AWG Group unveils Magnum Sports Complex

Cebu’s sports and wellness landscape is set for a significant transformation with the opening of the Magnum Sports Complex on July 17, 2025.

Magnum Sports Complex stands as the ultimate destination, meticulously designed to cater to everyone from the seasoned athlete to the casual player and wellness enthusiast.

Developed by the AWG Group of Companies, this ₱300 million, 1.5-hectare, 3-story facility strategically located on San Miguel Road, Apas —just a short distance from the bustling IT Park—is poised to become Cebu’s comprehensive hub for both recreational activities and serious athletic pursuits.

A vision realized: power, presence, and purpose

AWG Group unveils Magnum Sports Complex: Cebu's game-changing hub for health & athletics

The opening of Magnum Sports Complex was a testament to community spirit, drawing support from personnel, distinguished guests, and leaders across Cebu’s diverse sports communities. Spearheaded by Atty. Augusto W. Go and Elizabeth Gan-Go, the event showcased the complex’s extensive array of state-of-the-art facilities, meticulously designed to ignite the passion of every sports enthusiast and fitness lover.

The name “Magnum” was a deliberate choice, resonating with power, presence, and purpose. It encapsulates the complex’s ambition to be a central hub for sports, fostering passion, discipline, and a strong sense of community. Atty. Go highlighted the urgent need for such a facility in Cebu, stating with conviction, “Cebu needs something like this.” 

Your ultimate sports and wellness destination

AWG Group unveils Magnum Sports Complex: Cebu's game-changing hub for health & athletics

Atty. Augusto W. Go

Magnum Sports Complex stands as the ultimate destination, meticulously designed to cater to everyone from the seasoned athlete to the casual player and wellness enthusiast. This state-of-the-art facility boasts an impressive and diverse range of amenities, ensuring that every passion and pursuit is addressed with top-tier equipment and premium materials.

  • A Haven for Team Sports: For those who thrive in team environments, Magnum Sports Complex offers an exceptional lineup. The tennis court features premium Tiger Turf Elite grass from New Zealand, providing a world-class playing surface. Basketball enthusiasts will appreciate the FIBA-standard indoor courts, while volleyball courts, pickleball courts, and six dedicated badminton courts round out the extensive offerings for group play.
  • Dedicated Spaces for Individual Pursuits: Individuals seeking focused practice or leisurely activity will find their niche here. The complex provides dedicated spaces for table tennis, an indoor archery range for precision training, and billiard tables for a classic game.
  • Elevating Wellness and Training: Magnum Sports Complex is equally committed to holistic well-being and advanced training. A serene yoga studio offers a tranquil space for mindfulness and flexibility, while a dedicated martial arts studio caters to various disciplines. The innovative tennis simulator provides an immersive training experience, and a fully equipped wellness gym supports all fitness goals, making it an ideal environment for enhancing physical and mental health.

 
 

Beyond the sports facilities, the complex also includes food kiosks and ample parking for over 100 vehicles, ensuring convenience for all visitors. Its spacious design also allows for the future hosting of special events, with the basketball court bleachers alone accommodating up to 200 people.

Catering to demand and charting the future

AWG Group unveils Magnum Sports Complex: Cebu's game-changing hub for health & athletics

Elizabeth Gan-Go and Dondon Hontiveros

Recognizing the unique needs of surrounding BPO companies in IT Park, Elizabeth Gan-Go revealed plans for 24-hour operation, noting that BPO employees often prioritize fitness during early morning hours. This commitment underscores the AWG Group’s dedication to fostering a healthier future for everyone.

 

Looking ahead, Gan-Go shared that the AWG Group is already eyeing a property in Lapu-Lapu for another potential sports facility. She also expressed openness to Magnum Sports Complex hosting larger events, such as the Palarong Pambansa, should the facility meet the necessary qualifications. 

The opening of Magnum Sports Complex marks a significant milestone for Cebu. This cutting-edge facility, already boasting numerous state-of-the-art amenities, continues its development to further enhance its offerings and solidify its vision as a dynamic sports hub. It’s poised to elevate the region’s sports infrastructure and actively promote a healthier, more dynamic lifestyle for residents, becoming an integral force in shaping Cebu’s vibrant future.

It’s game on, Cebu!

Book your court by calling 032 272 0325 / 032 272 8269 / 0915 451 2097. You may also email [email protected]. You may also follow Magnum Sports Complex on Facebook.

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Addie Rochelle's Inspiring Comeback After Spinal Fusion

Addie Rochelle’s journey illustrates resilience following a serious spinal surgery. Diagnosed with scoliosis in June 2021 during a routine sports physical, she underwent spinal fusion surgery. The process not only tested her physical capabilities but also her mental strength and determination. Rochelle focuses on recovery and growth, viewing her journey as a series of positive […]

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Addie Rochelle's Inspiring Comeback After Spinal Fusion

Addie Rochelle’s journey illustrates resilience following a serious spinal surgery. Diagnosed with scoliosis in June 2021 during a routine sports physical, she underwent spinal fusion surgery. The process not only tested her physical capabilities but also her mental strength and determination. Rochelle focuses on recovery and growth, viewing her journey as a series of positive steps rather than setbacks.

By the Numbers

  • Addie Rochelle was diagnosed with scoliosis during a standard sports physical in June 2021.
  • She underwent spinal fusion surgery, emphasizing the significance of her recovery journey.

Yes, But

While Rochelle’s story is primarily one of triumph, the challenges of recovery and rehabilitation from such a major surgery highlight the potential risks that could deter some young athletes.

State of Play

  • Rochelle’s current focus is on her rehabilitation and returning to competitive play.
  • Her experience is inspiring others in the sport dealing with similar challenges.

What’s Next

Looking ahead, Rochelle may serve as a motivational figure in athletic circles, potentially speaking out on mental health and recovery from injury, influencing both peers and younger athletes.

Bottom Line

Addie Rochelle’s story is a powerful reminder of the strength required to overcome adversity, highlighting the importance of mental resilience alongside physical recovery in sports.

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Sports leagues shouldn't rewrite history of transgender athletes who set records

Many have called for achievements of transgender athletes participating in female sports to be erased from league records. While I believe that sports leagues have the right to prohibit biological males from participating in female events, the records already set by such individuals should remain on the books for two reasons. First, I believe it […]

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Sports leagues shouldn't rewrite history of transgender athletes who set records

Many have called for achievements of transgender athletes participating in female sports to be erased from league records.

While I believe that sports leagues have the right to prohibit biological males from participating in female events, the records already set by such individuals should remain on the books for two reasons. First, I believe it makes the leagues look worse for essentially trying to rewrite history instead of just accepting that the process isn’t perfect. Many other cases could be made for a lack of fairness in competitive sporting events, and rising to the top involves both skill and luck.

Second, and more importantly, it sets a dangerous precedent. What if a record-holding athlete made an allegedly bigoted comment and then a faction called for that person’s records to be taken off the books because of that?

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Record keeping should not be politicized. Sports records should be set on the field, not in the courtroom. Such records that go on the books should stay on the books. Removing them is never justified.

Anthony Gerlach, Menomonee Falls

Opinion: Comparing Milwaukee crime with New York under Rudy Giuliani doesn’t hold water

More: We’re supposed to report anyone failing to emphasize beauty of Apostle Islands?

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Write: Letters to the editor, Milwaukee Journal Sentinel, 330 E. Kilbourn Avenue, Suite 500, Milwaukee, WI, 53202. Fax: (414)-223-5444. E-mail: jsedit@jrn.com or submit using the form that can be found on the on the bottom of this page.

This article originally appeared on Milwaukee Journal Sentinel: Sports records shouldn’t be politicized against transgender | Letters

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Saturday Special

Today, we’re bringing you the best from the KUOW Newsroom… Travis Decker, a Wenatchee resident and military veteran, is accused of killing his three young daughters outside Wenatchee.  Veterans in the Wenatchee Valley are asking for increased mental health services, to prevent the next tragedy. The small town of Quilcene, tucked away in the Olympic […]

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Saturday Special

Today, we’re bringing you the best from the KUOW Newsroom…

Travis Decker, a Wenatchee resident and military veteran, is accused of killing his three young daughters outside Wenatchee. 

Veterans in the Wenatchee Valley are asking for increased mental health services, to prevent the next tragedy.

The small town of Quilcene, tucked away in the Olympic Peninsula, is being divided by national politics. 

Quilcene is the first school district in Washington to ban trans athletes – even though there are no trans athletes trying to compete.

And for a lot of families, day camps provide critical summer childcare for parents, and a chance for kids to play outdoors and learn new skills. 

But for kids with disabilities, welcoming day camps can be hard to find around Seattle.

We can only make Seattle Now because listeners support us. Tap here to make a gift and keep Seattle Now in your feed.

Got questions about local news or story ideas to share? We want to hear from you! Email us at seattlenow@kuow.org, leave us a voicemail at (206) 616-6746 or leave us feedback online.

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