The “Athletes Get It” campaign, directed by renowned duo Inez and Vinoodh, showcases diversity across sports and backgrounds, amplifying inclusivity and broadening the brand’s reach.
In the evolving sports marketing landscape, brands partnering with athletes are driving major awareness and creating meaningful connections with audiences. The latest Beats by Dre campaign, “Athletes Get It,” is a prime example, featuring high-profile athletes like Angel Reese, Canelo Álvarez, and Alex Morgan as the voices of the brand. This campaign redefines traditional endorsements by turning athletes into authentic brand storytellers, blending sports and lifestyle in a way that resonates globally. It’s a bold approach that taps into the trend toward authenticity, with athletes actively conveying brand values rather than simply acting as spokespeople.
A standout element of this campaign is a new YouTube video narrated by Angel Reese, which brings an added layer of excitement. Her voice and perspective offer fans an intimate look into the mindset of an athlete, making the campaign feel genuine and inspiring. This storytelling angle draws viewers in, making them part of a larger narrative about grit, passion, and ambition. Reese herself expressed pride in the campaign, sharing that it goes beyond traditional advertising by highlighting athletes’ real stories and experiences. “This is about more than a commercial; it’s athletes sharing our truths and pushing the limits of what’s possible,” Reese explained, emphasizing the campaign’s focus on the authentic journeys of athletes.
The “Athletes Get It” campaign, directed by renowned duo Inez and Vinoodh, showcases diversity across sports and backgrounds, amplifying inclusivity and broadening the brand’s reach. By highlighting athletes’ personal journeys, Beats by Dre connects with today’s audiences who value transparency and realness. Marketing analyst Chris Hines notes that “brands are investing in athletes not just for performance but for their influence, relatability, and ability to shape consumer attitudes. Beats by Dre’s campaign is a benchmark example of this approach.”
This campaign demonstrates the power of athlete partnerships to build loyalty, authenticity, and market impact. In an era where consumer trust is key, brands that align with genuine influencers—especially athletes—gain a unique advantage. As Beats by Dre exemplifies, collaboration with athletes isn’t just about selling products; it’s about forging connections that resonate, inspire, and ultimately bring products into the cultural conversation.
