Name, Image, and Likeness (NIL) has changed college football forever—and, naturally, Notre Dame is doing it “the right way.” Press releases are polished, brand partners are wholesome, and everyone’s wearing blazers in the photos.
NIL
College Football Playoff Prediction: A fresh projection of the straight-seeded, 12-team bracket in 2025
In mid-May, I did the insane thing of trying to not only project who will make the College Football Playoff, but also trying to guess which teams would win in the postseason. A few weeks later, the CFP opted to move to the straight-seeding model. As we learned last year, seeding can have a profound […]

In mid-May, I did the insane thing of trying to not only project who will make the College Football Playoff, but also trying to guess which teams would win in the postseason.
A few weeks later, the CFP opted to move to the straight-seeding model. As we learned last year, seeding can have a profound impact on how the entire tournament shakes out, so we took the same rankings, updated the seeding and tried to project again how it would play out.
It changed. Let’s get into it.
First Round
No. 12 Boise State vs. No. 5 LSU
Boise State makes its second consecutive trip to the College Football Playoff. And because of the new seeding rules, the Broncos have a more manageable test in the first round instead of playing Ohio State, who would have been the No. 5 seed behind the Big 12 Champion enjoying a bye. Boise State had a first-round bye a year ago and didn’t measure up with Penn State, so it’s hard to imagine a Group of 5 team playing their way into a top-four seed this year, regardless of record. Boise loses to LSU in the first round.
No. 8 Oregon vs. No. 9 Illinois
Oregon got screwed with last year’s seeding rules. Had the rules not changed, Oregon would have had to face Texas in the first round, so the Ducks actually get a break. And because the Big Ten is too big and everyone can’t play everyone, this would be an in-conference matchup happening for the first time. Though Illinois had a great run of a season, it faces a better Big Ten team it was fortunate to avoid on its regular-season schedule and comes up short.
No. 11 BYU vs. 6 Notre Dame
Go try to pick the Big 12 champion in June. It’s impossible. I went with BYU because I like the pieces the Cougars bring back. The Big 12 champion gets an automatic spot in the CFP, but the new rules don’t guarantee a bye, so the Cougars will likely find themsleves in the back half of the final top 12. It faces a Notre Dame team that has one of the best offensive lines in the country, and though BYU plays a hard-fought game, the Irish advances to the next round.
No. 10 Alabama vs. No. 7 Georgia
The thing about the 12-team CFP era that people didn’t really acknowledge when we expanded was how many rematches we would get. Here’s another example of two SEC superpowers who met in the regular season once and have to play again. Though it’s really hard to tell right now which of these two will be better this year, I find it hard to believe either of these teams would go 2-0 against each other. I have Georgia winning the regular-season matchup and Alabama advancing under second-year head coach Kalen DeBoer.
Quarterfinals
No. 5 LSU vs. No. 4 Ohio State in the Cotton Bowl
Ohio State didn’t win the Big Ten but it was one of two teams from that conference to enjoy a first-round bye. It doesn’t have an easy road though, having to play a top-tier SEC team in LSU its first time out. Though there is some question about whether the bye can kill momentum, Ohio State captures some of that magic from last year and gets hot in the CFP, ending Brian Kelly’s first postseason run with the Tigers in the quarterfinals.
No. 8 Oregon vs. No. 1 Texas
Oregon had the benefit of not playing Texas in the first round, but the Ducks’ reward for winning their first-round-game was a date with the Longhorns. Texas is the deepest, most talented team in college football in 2025. That team is led by Arch Manning, who will be fresh off a trip to New York for the Heisman Trophy ceremony. It’s not that Oregon hasn’t gotten better year over year, but the Ducks continue to have an unfortunate path to the College Football Playoff semifinal. Texas wins.
No. 6 Notre Dame vs. No. 3 Clemson
Though there is some doubt lingering about just how good Clemson will be this year, it’s hard to picture a world in which the Cade Klubnik-led Tigers don’t won the ACC. The Tigers, backed by head coach Dabo Swinney, fall back on some of the postseason experience and handle Notre Dame in the second round. Notre Dame’s program is building in the right direction and the Irish, especiall after a hot month on the recruiting trail, know they’ll be back in this position for many years to come.
No. 10 Alabama vs. No. 2 Penn State
Alabama didn’t win the SEC or win its first matchup with Georgia, but the Crimson Tide get hot at the right time. Penn State is still trying to prove it can win against top-tier competition in the postseason and it has the unfortunate reality of facing an ultra-talented Alabama team that’s feeling good about itself right out of the gate. Alabama advances.
Semifinals
No. 4 Ohio State vs. No. 1 Texas in the Fiesta Bowl
There have been a lot of familiar matchups in this CFP projection, both in terms of 2025 rematches and games from last year’s Playoff popping back up again. But even though the CFP has expanded, there are still going to be usual suspects in the semifinals. So we get another Ohio State-Texas game, which is expected given the talent both teams possess. This year, though, Texas finally gets over the hump and knocks off the Buckeyes to advance to the title game.
No. 10 Alabama vs. No. 3 Clemson
We get a classic CFP matchup in the semifinals between two teams who are very familiar with seeing each other in the postseason. After people spent the entire year doubting Swinney, he proves he’s a made scientist with a well-rounded roster. The Tigers return to the national championship game by beating Alabama, proving everything is well and good with the Clemson football program.
National Championship Game
No. 1 Texas vs. No. 3 Clemson in the national title game
It has been 20 years since Texas won the national championship and it has been a rough two decades for Longhorns fans. But Steve Sarkisian has built a program that was good enough to consistently knock on the door before finally kicking it down. Manning becomes the next star of the sport and Texas asserts itself as one of the premier programs in college football, conquering the SEC and the the nation. Clemson, though disappointed, has a regained confidence in Swinney and his plan.
NIL
Fictional NIL Deals We Wish Were Real
Name, Image, and Likeness (NIL) has changed college football forever—and, naturally, Notre Dame is doing it “the right way.” Press releases are polished, brand partners are wholesome, and everyone’s wearing blazers in the photos. But… deep down, we want the weird deals. The glorious, over-the-top, absolutely real-in-our-hearts endorsements that make you spit out your stadium […]

But… deep down, we want the weird deals. The glorious, over-the-top, absolutely real-in-our-hearts endorsements that make you spit out your stadium nachos in delight. So here’s the completely accurate list of NIL partnerships we’re hoping to see this season.
Author’s Note: I’m pressing pause on my usual Throwback Thursday series until football season kicks off—don’t worry, they’ll be back in full force once toe meets leather! In the meantime, I’m sharing some lighthearted, tongue-in-cheek posts to help us survive the long, football-less summer stretch.
This series is meant to be fun, satirical, and maybe just a little absurd. Think of it as emotional pre-season conditioning for Irish fans. Please take it with a grain of salt… and maybe a side of stadium nachos.
Marcus Freeman x Irish Spring™
Tagline: “Stay cool. Stay fresh. Stay undefeated.”
Comes with a limited-edition “Quarter-Zip Clean” scent—a fresh mix of grass, victory, and faint whiffs of opposing coaches’ fear. Bonus: a sideline-ready loofah with ND embroidery and a playbook pocket.
Offensive Line x Wonder Bread
Tagline: “Because we don’t knead anyone getting past us.”
Includes a team-authored cookbook called PanCakes & Protections: The Domer Griddle Playbook, featuring recipes for everything from pancake stacks to “Trap Block Toast.” Fans receive a free loaf with every false start (so, maybe two loaves per season).
QB1 x Ray-Bans
For those moments when you stare down the blitz, shrug it off, and still complete a 25-yard laser while looking cool enough to headline a GQ cover.
Limited-edition line includes “Pocket Presence” aviators and “Two-Minute Drill” wayfarers. Guaranteed to reduce glare and enhance swagger.
Linebackers x Petfinder
Collab name: Blitz Buddies.
Every tackle features a dog named Blitz, Tackle, or Shamu on the Jumbotron. The linebacker does a post-sack cuddle. Everyone cries. Everyone adopts. Opposing offenses get distracted by adorable pitbull puppies on the sideline.
Notre Dame Stadium Weather x REI
Not technically a player NIL, but South Bend weather has earned it.
Tagline: “Prepare for sun, sleet, judgment, and 22 mph winds—all in the first quarter.”
The package includes a four-season tent, SPF 50 sunscreen, a heated poncho, and a set of rosary beads for late-November games.
Defensive Line x Axe Body Spray
Tagline: “We bring the pressure. And the scent of impending doom.”
Every sack triggers a sideline fog machine and the sound of a distant war horn. Fans in Section 109 receive free sample bottles and optional ear plugs. Opposing QBs are now legally required to sign waivers.
Kicker x Local Cupcake Shop
Why shouldn’t someone named Liam O’Foot get paid in frosting for every 40-yard bomb through the uprights?
New signature flavor: Pressure Point Peppermint—with just a hint of ice for clutch kicks in November.
Bonus Deal: Walk-On Backup x Community Theater
Catch him in Guys and Dolls the night before Homecoming. He’s got range—on and off the field. His NIL perks include comp tickets for the O-Line (they take up two rows) and a prop fedora he insists on wearing under his helmet.
Look, NIL is here to stay.
So let’s dream big, stay loyal, and one day—one glorious day—see an ND player holding a giant foam shillelagh in a Velveeta commercial yelling, “STAY GOLD, BABY.” Because that’s the future we deserve.
NIL
Rashul Faison Has Patiently Awaited NCAA's Decision To Play For South Carolina
Now that we are fully engulfed in lawsuits pertaining to the eligibility status of college athletes across different sports, one would think that a decision would not take upwards of eight months to make. But, for South Carolina running back Rahsul Faison, the wait continues, with the season set to begin in two weeks. His […]

Now that we are fully engulfed in lawsuits pertaining to the eligibility status of college athletes across different sports, one would think that a decision would not take upwards of eight months to make. But, for South Carolina running back Rahsul Faison, the wait continues, with the season set to begin in two weeks.
His path to the Gameocks practice field had been one filled with four different stops along the way, though head coach Shane Beamer understood the risk when he recruited him from Utah State during the winter transfer portal period.
Right now, there are multiple cases on courtroom dockets waiting to be argued over the eligibility of athletes looking for an additional season to play. Ever since Vanderbilt quarterback Diego Pavia was granted an injunction that allowed him to play for the Commodores this season, multiple athletes have chosen to take the risk of transferring to another school for an opportunity.
Unfortunately, there are plenty of athletes like Faison waiting for their case to be heard, or the NCAA to make a decision on their specific case. At least in his specific situation, the transfer running back from Utah State has been able to practice with the Gamecocks, after receiving a waiver that would allow him to.
In May, Faison hired noted sports attorney Darren Heitner to represent him through this waiver process with the NCAA.
For Rashul, he’s technically been a college student since 2018. After graduating from high school in 2018, the running back decided to enroll at Marshall, though he never played a down for the Thundering Herd. From there, he enrolled in Lackawanna College in 2020, but once again did not play football, taking online courses instead.
It was at that point in 2021 that Faison decided to attend Snow College, which is located in Utah. After not seeing the field that season, he finally got his opportunity to show off his skillset in 2022, which led to an offer from Utah State.
After waiting for his chance to show off his athleticism on the field, he rushed for 1,109 yards and eight touchdowns last season, finally breaking through on the field, which would obviously open up doors for him to make some real NIL money in the transfer portal. But unfortunately, this is where the risk factor kicked in, knowing that it wasn’t an absolute given that he would be awarded an additional year of eligibility if he were to transfer.
At this point, you’ve seen how this has played out across college athletics, with the threats of lawsuits against the NCAA that could lead to them ultimately having to see a player gain another year through the court system, and not the waiver system.
And while there have been plenty of athletes that have made the tough decision to transfer without a guaranteed future, Faison chose South Carolina as the place where he wanted to put a stamp on his college career. I mean, given what we’ve seen with judicial decisions, the thought of Faison being granted another year seemed plausible. Multiple years at the junior college level, a stop at Marshall, though he never touched the field, and then two seasons at Utah State.
NCAA Now Has All The Information Needed To Make Decision On Rashul Faison
The problem with today’s reality in college athletics is that you cannot get a firm decision without having to wait a substantial amount of time, mainly due to the overwhelming number of cases the NCAA has on their desk. But, this is not some sort of sympathy piece for the organization.
Even though he has only played three seasons of actual football over the past five years, his NCAA clock had technically expired. Following the Diego Pavia decision, the NCAA issued new guidance to former junior college athletes, essentially giving them a blanket waiver for the upcoming season.
But, here we are, still waiting to see if Rashul Faison will be granted his additional year, just over two weeks away from the start of the college football season.
According to sources, the holdup in the decision being made was not the fault of South Carolina, but Faison was waiting for additional information from a school he had previously attended, with the NCAA now receiving all the information needed in the past week to make their final decision.

COLUMBIA, SOUTH CAROLINA – APRIL 18: Rahsul Faison #1 of the South Carolina Gamecocks takes off his helmet as he runs off the field during the Garnet and Black Spring Game at Williams-Brice Stadium on April 18, 2025 in Columbia, South Carolina. (Photo by Katie Januck/Getty Images for ONIT)
While the goalposts continue to be moved regarding NIL, third-party collectives, eligibility, transfer portal windows and roster spots, it’s time for a decision to be made. It’s been long enough, and the clock is ticking, with an uncertain future for Rashul Faison.
Maybe, just maybe, the NCAA can go ahead and grant him an additional year of football. Or call it a reset of his eligibility clock. No matter how they frame it, these athletes shouldn’t have to wait until right before kickoff for a decision. And, if other schools were dragging their feet during this process, I would imagine that wouldn’t go unnoticed either.
If we’re going to change the rules, issue waivers for some, but deny others. Can we at least do this in a timely manner?
NIL
Joel Klatt calls out hypocrisy around John Mateer's sports gambling controversy
On Monday night, Oklahoma quarterback John Mateer became the center of controversy after screenshots of an apparent Venmo transaction from him titled “sports gambling” were uncovered and posted to social media. But according to Fox college football analyst Joel Klatt, the outrage surrounding the situation is far greater than it should be compared to other […]


On Monday night, Oklahoma quarterback John Mateer became the center of controversy after screenshots of an apparent Venmo transaction from him titled “sports gambling” were uncovered and posted to social media. But according to Fox college football analyst Joel Klatt, the outrage surrounding the situation is far greater than it should be compared to other key issues around the sport.
The screenshots of the transactions show that Mateer, who was a freshman at Washington State at the time of the transitions in 2022, sent several payments to a man named Richard Roaten on November 20, 2022. One of was titled “Sports gambling” and the other was titled “Sports gambling (UCLA vs USC).” Additionally, three days later, Rotten sent a payment to Mateer titled “Ultra sports gambling Fifa World Cup.”
Oklahoma QB John Mateer has scrubbed his Venmo account after fans found screenshots showing he allegedly engaged in sports betting while at Washington State.
Should Sooner fans be worried about their QB1? pic.twitter.com/F9LLIt5I5z
— SEC Unfiltered (@SECUnfiltered) August 12, 2025
The Oklahoma athletic department is aware of the allegations against Mateer, which Mateer also addressed publicly in a statement on social media on Tuesday, claiming that the past descriptions of the Venmo transactions was simply an “inside joke” between he and his friends and that he has “never bet on sports.”
“The allegations that I once participated in sports gambling are false,” wrote Mateer in his statement. “My previous Venmo descriptions did not accurately portray the transactions in question but were instead inside jokes between me and my friends. I have never bet on sports. I understand the seriousness of the matter, but recognize that, taken out of context, those Venmo descriptions suggest otherwise. I can assure my teammates, coaches, and officials at the NCAA that I have not engaged in any sports gambling.”
— John Mateer (@John_Mateer4) August 12, 2025
Obviously, this revelation will likely spark a full-fledged investigation from the NCAA into John Mateer and any potential involvement in sports gambling considering the NCAA has strict rules prohibiting student athletes from placing wagers on sports.
Interestingly, Joel Klatt had a bit of a different reaction to these screenshots as the vast majority of fans or media members around the sport. Instead of questioning whether Mateer did or did not place sports bets, Klatt largely absolved him of any blame either way, explaining how he believes it is far from the biggest concern in the landscape of college football.
In particular, Joel Klatt called the current landscape of college football a “lawless free for all” due to the lack of regulations in the transfer portal and NIL within college sports.
“So let me get this straight,” wrote Klatt. “We are gonna turn CFB into a lawless free for all with large sums of money flowing to players who can be free agents twice a year. But then gasp about three Venmo descriptions from 2022??? WHAT ARE WE DOING?!?!?”
So let me get this straight…we are gonna turn CFB into a lawless free for all with large sums of money flowing to players who can be free agents twice a year…but then gasp about three Venmo descriptions from 2022??? WHAT ARE WE DOING?!?!?
— Joel Klatt (@joelklatt) August 12, 2025
One could argue that Klatt’s argument here is an apples to oranges comparison. It’s fairly obvious as to why regulations are in place on athletes placing sports bets, as it could jeopardize the integrity of the game as we have seen recently in the MLB and the NBA. So if John Mateer did indeed place bets on a college football game, whether he was involved in the game or not, there should be some sort of repercussions.
However, given the fact that there have been numerous media members around college football who have consistently aired their own grievances about the problems with the transfer portal in the NIL era of the sport, it is certainly fair to question whether more of the outrage about Mateer should be directed elsewhere.
NIL
Nil point
Have you been collecting Morrisons More Card points? If so, you will have to travel to Weymouth to use them – after it emerged that customers cannot redeem their points in Jersey branches. After Morrisons acquired 36 Sandpiper stores across the Channel Islands at the end of last year, the brand took over all former […]


Have you been collecting Morrisons More Card points? If so, you will have to travel to Weymouth to use them – after it emerged that customers cannot redeem their points in Jersey branches.
After Morrisons acquired 36 Sandpiper stores across the Channel Islands at the end of last year, the brand took over all former Checkers Express and Iceland shops in Jersey.
The supermarket has since been advertising its Morrisons More Card loyalty scheme across the island – but Express has now learned that the points cannot yet be redeemed in local stores.
We will very soon be providing customers the ability to redeem their Morrisons Fivers in our stores on the island
Morrisons spokesperson
The loyalty scheme offers shoppers discounted More Card Prices – which are available in Jersey – and a More Card, which allows shoppers to earn points towards vouchers called Morrisons Fivers.
Customers earn five More Card points for every product purchased at Morrisons.
But following queries from Express, the national supermarket chain confirmed that Jersey customers are currently unable to redeem their Morrisons Fivers vouchers anywhere in the island.
Islanders would have to travel to Weymouth to visit the nearest store that can accept the discount vouchers.
But a supermarket spokesperson said Morrisons will “soon” be providing customers the ability to redeem their Morrisons Fivers in Jersey branches.
The full statement said: “Over the last few weeks we have introduced our Morrisons More Card loyalty scheme to our Morrisons Daily stores in Jersey.
“This means that customers can now earn five More Points for every product they buy and we have also launched More Card Prices.
“We will very soon be providing customers the ability to redeem their Morrisons Fivers in our stores on the island.”
NIL
SEC Coaches On The Hot Seat Entering 2025 College Football Season
This is the time of year when anticipation has reached a boiling point, as the 2025 college football season has finally arrived. For some teams, the realistic chances of having a successful season are hit-and-miss, while others are hoping that they can build off last year and turn it into a spot in the college […]

This is the time of year when anticipation has reached a boiling point, as the 2025 college football season has finally arrived. For some teams, the realistic chances of having a successful season are hit-and-miss, while others are hoping that they can build off last year and turn it into a spot in the college football playoff.
Unfortunately, for a number of fans, the mixture of excitement and also hesitation to expect much from their team is the unwavering emotion that comes with the territory when rooting for a team that has led you to feel this pit in your stomach of anticipation, as the 2025 season begins.
While there is always hope, plenty of coaches in the SEC are facing expectations of a turnaround season that most certainly could fall flat on the field this season. And, thanks to this new era of college athletics, filled with revenue-sharing and NIL for athletes, schools are going to be quicker to pull the trigger on finding a replacement if things start heading south in short order.
The reality is that athletic directors and presidents can no longer wait until the end of the season to make tough decisions, given that the transfer portal remains the same, along with the temptations that other schools will present athletes on the current roster.
So, with that in mind, let’s take a look at which coaches are facing the most pressure to win in 2025, with their jobs on the line.
Mark Stoops Must Turn This Around At Kentucky. But, Will The School Pay The Buyout?
If there seems to be more enthusiasm for the basketball team compared to the product Mark Stoops is putting on the field at Kentucky, that is actually a yearly tradition in Lexington.
The problem is, with Stoops entering his 13th year as the head coach, the Wildcats are in the rearview mirror in terms of competitive teams in the SEC. Coming off a 4-8 season in 2024, there isn’t a lot of hope for Kentucky fans this year, especially when the team is hitching their wagon to quarterback Zach Calzada. Yes, the journeyman who has SEC experience. And, that’s not a shot at the transfer quarterback, it’s just reality.
While there have been a few early portions of seasons that have garnered hope for Kentucky fans, things usually fall off the tracks down the stretch. By now, it’s just a common ingredient in the football fandom recipe.
In reality, I don’t know if Mark Stoops has ever gotten over the fact that he was a few hours away from being the head coach at Texas A&M. Add in the fact that there seems to be this perception that Kentucky is spending more rev-share money on basketball than football, and you have a recipe for disaster. But, if the ‘Cats have another rough season in Lexington, the question won’t center around whether it’s time for Stoops to find another job.
Is Kentucky willing to pay Mark Stoops around $40 million to leave? Tough decisions are ahead if this team doesn’t make a bowl game.
Sam Pittman Loves Coaching Arkansas. But, Are The Razorbacks Going To Continue Settling?
It feels like a decade ago when Arkansas went 9-4 in 2021, right? While Sam Pittman is truly one of a kind, his personality can only get him so far in Fayettville.
Remember when I mentioned that schools are not going to wait around until the end of the season to make a decision on the head coach? You can use Arkansas as a prime example when testing this theory in 2025. For the Razorbacks to rebuild their football program into the old scary program that used to haunt teams in the SEC West, it feels as though they need an injection of life, just as John Calipari has done with the basketball program.
The first month of the season will define 2025 for Sam Pittman. The Razorbacks will square-off against Arkansas State, Ole Miss, Memphis and Notre Dame. If they come out of that stretch with a 1-3 record, it might be time for Hunter Yurachek to appoint an interim coach and start looking for their next head coach. As the guys on OutKick’s Hot Mic mentioned last week, Jon Gruden would be the type of hire that would have Arkansas fans calling the Hogs in a more profound way.
It’s Time For Hugh Freeze To Win At Auburn.
Coming off his second-straight losing season with the Tigers, the pressure is on for Hugh Freeze to start competing again for SEC titles, or at least be in contention for a playoff spot.
The excuses have run dry, no longer being able to point towards recruiting or even the financial aspects of this era in college football. Freeze cannot pull a Billy Napier, and have Duece Knight as a backup plan that would save his job if Oklahoma transfer Jackson Arnold doesn’t work out. The Tigers have receivers, a nice group along the offensive line, and a steady dose of talent on the defensive side.
I had one source recently tell me that it’s eight wins or bust for Freeze this season, but I don’t know if that would even sit well with the Auburn fans. The Tigers did not take advantage of the situation when Nick Saban retired, specifically kicking the dog while it was down, as Kalen DeBoer tried to figure out how to follow a legend.
Now, the pressure is on to win, and I don’t mean making the TaxSlayer Bowl. If Hugh Freeze doesn’t at least flirt with the CFP, the Auburn boosters will come up with the $17 million or so to start looking for a new coach.
DJ Lagway Saved Billy Napier In 2024. Pressure Is On Again In Florida
After it looked as though Florida boosters were going to pressure AD Scott Stricklin to fire Billy Napier midway through the 2024 season, the Gators gave fans something to be excited about in the process of surprising teams down the stretch.
And heading into the 2025 season, the fate of Napier lies on the shoulders of quarterback DJ Lagway.
If there ever was a season where Florida could regain that magic, this is it. Enough talent on the defensive side, along with plenty of weapons on offense to help Lagway, has fans in Gainesville expecting a massive turnaround in 2025. Heck, I have Florida ranked 15th in my preseason poll, which is the type of expectation that the Gators should be ready to thrive on.

Can DJ Lagway and the Florida Gators save Billy Napier from the hot seat, again? (Photo by James Gilbert/Getty Images)
The problem is that we’ve seen these types of stories before with other teams in college football. If the wheels somehow come off this 4X4 vehicle in 2025, the Gators’ administration is not going to sit by, hoping that it will fix itself. After three seasons, Billy Napier is 19-19 as the head coach. This year, he might only be able to afford to add three or four losses to that overall record, or he’ll be looking for a new job.
Even though that fire dimmed towards the end of 2024, all it takes is a little accelerant to have Gainesville engulfed in flames once again. Buckle up.
Honorable Mention
Brent Venables: While Texas is competing for national championships, Oklahoma is treading water in the SEC, as Brent Venables enters his fourth season as the Sooners head coach. Just like the situation in Gainesville, the Sooners’ fate hangs on the shoulders of transfer quarterback John Mateer. Don’t forget, AD Joe Castiglione is retiring, and you know how these new athletic directors like to bring in their own person for the job.
Jeff Lebby: It’s obvious that Mississippi State needs to win a few SEC games this season. But, would the athletic department pull the trigger after year three if he couldn’t? We’ll see, but the Bulldogs need a bowl game.
Brian Kelly: The only way LSU decides to move-on from Brian Kelly is if this team just falls flat on their face in 2025, with such high expectations. And even then, it would be a tough call for the Tigers administration. But, not contending for national championships in Baton Rouge will get you fired. So, I’m just slightly throwing it on your radar, though I expect the Tigers to have a big season.
Alright, that’s going to do it for the SEC. Next up, we’ll take a look at the Big Ten, where there is plenty of room for this same exact conversation with a number of coaches, especially out in Los Angeles.
NIL
Here’s how Learfield plans to help athletes make NIL content that actually works
Good morning, and thanks for spending part of your day with Extra Points. I’ve written about this phenomenon a few times already, and I expect to do it several more times this year … but everybody in college sports is looking to drive more revenue. Sure, that’s always been the case, but it is especially […]

Good morning, and thanks for spending part of your day with Extra Points.
I’ve written about this phenomenon a few times already, and I expect to do it several more times this year … but everybody in college sports is looking to drive more revenue.
Sure, that’s always been the case, but it is especially true now, as programs face the new expenses of athlete revenue-sharing and expanded scholarship spending, while also navigating institutional financial challenges like the undergraduate enrollment cliff and vanishing federal research money.
Since media rights revenue is typically already accounted for in long-term contracts, and schools can usually only sell so many more tickets, many athletic departments are looking square at their multimedia rights (MMR) partnerships to drive more revenue. If you can’t sell more tickets or get more money from ESPN, perhaps you can sell more sponsorships.
This is also true at the athlete compensation level. If a school already has a corporate sponsorship agreement in place, the university and MMR partner can’t simply redirect funds from the athletic department to individual athletes without that money counting against the House settlement cap.
But if athletes sign new brand sponsorships, even if those sponsorships include university assets, those contracts won’t count against the cap, so long as the contracts pass inspection from the College Sports Commission.
So tl;dr, that means there will be a lot of interest in MMR companies helping to find, or create, legitimate marketing opportunities for college athletes. Every dollar an athlete makes from Nationwide Insurance is a dollar that doesn’t have to come from an athletic department.
The most common ways for athletes to secure brand deals is via social media influencer campaigns. But the dirty little secret is that being good at sports does not automatically mean you’re good at social media influencing. Many brands decided not to renew campaigns with athletes from 2022 to 2024 simply because they weren’t seeing the value of the campaigns. You can’t just give an athlete a smartphone, have them shoot some vapid behind-the-scenes content, and expect people or brands to pay for it.
So if you want to drive new marketing deals via influencer marketing, you have to figure out a way to make athlete-driven content actually work. And at scale, that has so far been difficult to pull off.
But Learfield thinks it has a strategy that actually works … one that won’t just provide financial opportunities for athletes, but educational and professional ones as well.

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