Long-term agreement established with luggage producer Collaboration emphasizes a mutual dedication to innovation and excellence Promoting global community involvement through sports is a major focus MONACO: December 6, 2024 – UIPM has finalized a multi-year worldwide sponsorship agreement with the luggage sector of Xiangxing Group, a prominent name in the luggage market. Xiangxing Group manufactures […]
- Long-term agreement established with luggage producer
- Collaboration emphasizes a mutual dedication to innovation and excellence
- Promoting global community involvement through sports is a major focus
MONACO: December 6, 2024 – UIPM has finalized a multi-year worldwide sponsorship agreement with the luggage sector of Xiangxing Group, a prominent name in the luggage market.
Xiangxing Group manufactures 100 million bags each year, exporting to over 80 countries throughout North and South America, Europe, and Asia.
The sponsorship, covering the Los Angeles 2028 Olympic cycle, will enhance UIPM’s capacity to increase visibility and expand Modern Pentathlon internationally, concentrating on the collective values of innovation and sustainability.
This will provide access to top-tier resources and assistance, fortifying UIPM’s pledge to athlete development and community involvement.
The partnership showcases the importance of quality products in empowering youth and promoting active lifestyles. Xiangxing Group’s offerings will be prominently displayed at UIPM events, boosting brand awareness and creating distinctive engagement opportunities.
Additionally, there will be collaborative efforts to encourage eco-friendly practices in sporting events and product usage.
UIPM President Rob Stull OLY stated: “The UIPM and Modern Pentathlon are embarking on a new phase of expansion, and commercial development is a crucial aspect. Today’s announcement of a sponsorship agreement with Xiangxing Group exemplifies the thrilling commercial potential of the sport.
“This global partnership will span the 2025-2028 cycle and will allow both innovative organizations to prosper alongside each other, benefiting mutually from this sponsorship.
“I am confident that this announcement will soon be followed by many similar partnerships as the business world recognizes the promising future of our sport – which begins now.”
Xue Xingyuan, Xiangxing Group Chairman, remarked: “It is a tremendous privilege for Xiangxing Group to engage with the global community of UIPM, a highly influential International Federation. We are thrilled and honored by our sponsorship.
“As a frontrunner in the suitcase industry, Xiangxing has established itself as a professional brand for years. As the International Federation for the Olympic sport of Modern Pentathlon, UIPM is progressing in the promotion of Olympic values.
“This robust cooperation is undoubtedly a perfect fusion of both parties’ strengths. We are confident that through our combined efforts, we will achieve a mutually beneficial future.
“Xiangxing Group will supply UIPM with superior products and services, aiding in the promotion and development of Modern Pentathlon globally. We anticipate continually enhancing our exchanges and collaborations, working together to create a brighter future.”
UIPM Secretary General Shiny Fang added: “It is a great honor for UIPM to partner with Xiangxing Group, whose Chairman Mr. Xue is known as one of China’s leading charitable contributors. He possesses remarkable insight.
“Currently, in terms of market value, our sport operates at a relatively modest level, yet the potential for growth is significant both now and in the future. We appreciate that Chairman Xiangxing Group recognizes the commercial opportunities and supports our efforts to make our sport more available and inclusive to all global communities.
“We believe this partnership transcends a mere commercial contract, opening avenues for various broader objectives that we can accomplish through fruitful collaboration.”
About Xiangxing Group’s Luggage Division:
- Xiangxing Group, established in 1985, is a subsidiary of Hong Kong Donghui International Development Co., Ltd., headquartered in Fuqing, China.
- Xiangxing’s luggage division encompasses research and development, design, manufacturing, and sales, operating 13 production facilities and 161 production lines.
- With an annual output exceeding 100 million bags, it exports to over 80 countries including North America, South America, Europe, and Asia.
- Features proprietary brands such as “SUISSEWIN,” “GEM,” “HIGHLAND,” and “COTS,” with a footprint in both domestic and international markets like Switzerland, the United States, Italy, Japan, and Brazil.
