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Hendrick Motorsports Media Advance: Atlanta – Speedway Digest

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5 KYLE LARSON

Age: 32 (July 31, 1992)

Hometown: Elk Grove, California

Last Week: 7th (Pocono)

Crew Chief: Cliff Daniels

Standings: 2nd

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No. 5 HendrickCars.com Chevrolet

 

 

2025

 

Cup Career

 

Atlanta

Races

17

 

383

 

15

Wins

3

 

32

 

0

Poles

1

 

22

 

0

Top 5

9

 

128

 

3

Top 10

12

 

194

 

5

Laps Led

851

 

10,107

 

452

Stage Wins

8

 

70

 

4

Average Finish

12.4

 

14.0

 

19.0

Kyle Larson will go head-to-head with Tyler Reddick in the first round of the NASCAR In-Season Challenge this weekend at Atlanta Motor Speedway. Larson is seeded 10th and Reddick 23rd in the field of 32.
In the Next Gen era (since 2022) Larson and Reddick have competed against each other 124 times. In those races, Larson has bettered Reddick 71 times. That includes 12 of 17 events this year.
In 2025, Larson has 12 top-10 finishes, the most of any driver in the field.
In 21 races together at drafting tracks, Larson has the edge over Reddick with 11 better results compared to Reddick’s 10.
With 452 laps led, Atlanta ranks first among tracks in which Larson has led the most laps without a victory.
Larson and the No. 5 HendrickCars.com team secured a third-place finish earlier this season at Atlanta.
With 23 playoff points under his belt, Larson is currently the projected top seed in the NASCAR Cup Series playoffs.

 


9 CHASE ELLIOTT

Age: 29 (Nov. 28, 1995)

Hometown: Dawsonville, Georgia

Last week: 5th (Pocono)

Crew Chief: Alan Gustafson

Standings: 5th

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No. 9 NAPA/CHOA Chevrolet

 

 

2025

 

Cup Career

 

Atlanta

Races

17

 

339

 

13

Wins

0

 

19

 

1

Poles

0

 

12

 

0

Top 5

5

 

109

 

2

Top 10

9

 

180

 

8

Laps Led

95

 

5,621

 

164

Stage Wins

0

 

38

 

2

Average Finish

10.8

 

12.8

 

12.2

Heading to his home track, Atlanta Motor Speedway, Chase Elliott is fifth in the regular season NASCAR Cup Series points standings, 80 markers behind leader and teammate William Byron. Looking at the projected playoff standings with nine races left before the postseason, Elliott ranks 12th, 160 points above the line to advance.
Elliott has one win (July 2022) and three top-10 finishes in six starts at Atlanta on its current configuration. His 125 laps led on the drafting-style track ranks fourth and his average finish of 10.5 ranks second.
The 2020 Cup Series champion has three career wins on drafting tracks, with two victories at Talladega Superspeedway (2019 and 2022) joining his triumph at Atlanta. Two of those wins are in the Next Gen era.
Elliott’s average finish of 10.8 in 2025 is the best of all drivers and is his second best all-time in a season after 17 races behind 9.1 last year.
The Dawsonville, Georgia, native is the only driver to finish in the top 20 in all 17 races this year. This is the second straight year he has completed all but one lap this far into the season.
This weekend kicks off NASCAR’s In-Season Tournament. In the first of five rounds, Elliott will go up against Austin Dillon. In Elliott’s six starts on Atlanta’s new configuration, he’s placed higher than Dillon in all but one race and led 125 laps in that span compared to Dillon’s zero.
The Atlanta race weekend marks the return of the Chase Elliott Foundation’s Desi9n to Drive program. Elliott’s No. 9 NAPA Auto Parts Chevrolet and race uniform will don special designs created by a Children’s Healthcare of Atlanta patient.
Elliott’s autographed uniform will be up for grabs as part of a sweepstakes fundraiser that runs through July 9.

 


24 WILLIAM BYRON

Age: 27 (Nov. 29, 1997)

Hometown: Charlotte, North Carolina

Last Week: 27th (Pocono)

Crew Chief: Rudy Fugle

Standings: 1st

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No. 24 Axalta Chevrolet

 

 

2025

 

Cup Career

 

Atlanta

Races

17

 

269

 

12

Wins

1

 

14

 

0

Poles

2

 

15

 

2

Top 5

7

 

61

 

3

Top 10

10

 

114

 

4

Laps Led

769

 

3,747

 

181

Stage Wins

7

 

30

 

1

Average Finish

11.4

 

14.9

 

17.8

William Byron is having a career season in 2025, leading the driver points standings for 14 out of 17 weeks, including presently by 54 markers. He has also collected the most stage points (181).
Through the same stretch of 17 races, the Charlotte, North Carolina, native has paced the field in 13 events (769 laps), the most races with a lap led by any driver.
In addition, Byron has completed 99.91% of the laps, good enough for second most. With only four laps not completed, it’s his fewest in any 17-race stretch.
So far in 2025, the driver of the No. 24 has an average starting position of 10.6 (second best) and an average finish of 11.35 (third best).
In the Next Gen era, Byron has four wins on drafting tracks, double the next most. He has also collected the most points on drafting tracks (332) since the start of 2024.
Since Atlanta Motor Speedway was re-configured, Byron has the fourth-best average running position of 11.34 and has led the third most laps at 179. He also has two wins at the track, one in March of 2022 and again in July of 2023. His two wins ranks third all-time by a Hendrick Motorsports driver at Atlanta.
This weekend marks the first of the 2025 NASCAR In-Season Challenge, which will see one driver winning $1 million. For the first match up, Byron will be up against Ryan Preece with the better finisher at Atlanta moving on. He has two wins, two top-five finishes and four top 10s with 181 laps led compared to Preece’s track best-finish of 16th with three laps led.

 


48 ALEX BOWMAN

Age: 32 (April 25, 1993)

Hometown: Tucson, Arizona

Last Week: 11th (Pocono)

Crew Chief: Blake Harris

Standings: 13th

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No. 48 Ally Chevrolet

 

 

2025

 

Cup Career

 

Atlanta

Races

17

 

342

 

14

Wins

0

 

8

 

0

Poles

2

 

7

 

0

Top 5

3

 

43

 

3

Top 10

8

 

104

 

4

Laps Led

125

 

1,493

 

11

Stage Wins

0

 

7

 

0

Average Finish

18.8

 

19.3

 

18.0

Alex Bowman and the No. 48 Ally Racing team head to Atlanta Motor Speedway holding the final transfer spot, 20 points above the cutline in the NASCAR Cup Series playoff standings.
Bowman has earned two top-10 finishes at the reconfigured Atlanta layout. His best result at the 1.54-mile quad-oval came in September 2024, when he drove to a fifth-place finish. In total, Bowman has three top fives and four top-10 finishes at Atlanta in his Cup Series career.
The Tucson, Arizona, native has earned six top-10 finishes in the last 11 races on drafting tracks. He ranks third among all drivers in points earned on drafting tracks since the start of the 2024 season and leads all active drivers in laps led on drafting tracks without a win (132).
Through 17 races, Bowman has led 125 laps and earned 92 stage points, ranking inside the top 10 in both categories. He’s led at least one lap in nine events.
Atlanta marks the first race of the five-race NASCAR In-Season Challenge. Bowman enters the opening round matched up against Joey Logano.
For this weekend’s Atlanta race, the Best Friends Animal shelter partner is Thomasville-Thomas County Humane Society, in Thomasville, Georgia.
Ally and HendrickCars.com are teaming up again to give fans the chance to win prizes with this year’s “Open Road Sweepstakes.” Fans can win VIP experiences at various races throughout the season and one lucky winner will hit the open road in a Chevy Silverado LT Trail Boss with an Airstream camper. Fans can stop by the Ally Fan Zone to enter the sweepstakes in-person and check out the camper. Fans can also enter at ally.com/sweepstakes/nascar.

 


HENDRICK
MOTORSPORTS /
Hendrick Motorsports

 

2025

 

All-Time

 

Atlanta

Races

17

 

1,398

 

73

Wins

4

 

316*

 

17*

Poles

5

 

258*

 

9

Top 5

24*

 

1,303*

 

67*

Top 10

39*

 

2,226*

 

106*

Laps Led

1,840*

 

84,152*

 

3,690*

Stage Wins

15*

 

130

 

6


*Most all time
**Tied for most all time

With Chase Elliott finishing fifth at Pocono Raceway last Sunday, Hendrick Motorsports established a new organizational mark for consecutive races with a car in the top five at 25 events dating back to last season. It remains the only team to have a top-five finisher in each of this season’s races.
The Hendrick engine shop has won 15 combined poles (seven in the NASCAR Cup Series and eight in the Xfinity Series) and 15 combined races (four in the Cup Series, 10 in the Xfinity Series and the preseason Clash) this year.
Hendrick Motorsports has led 41% of all laps raced through 17 events this season. Its 1,840 circuits paced are the fourth most through a season’s first 17 races in company history. A Hendrick Motorsports driver has led a lap in 32 straight races, the longest active streak and the company’s third-longest ever.
The organization’s 15 combined stage wins are the most ever through 17 races in a season.
Hendrick Motorsports enters this weekend’s race at Atlanta Motor Speedway as the all-time leader in wins (17), top-five finishes (67), top 10s (106) and laps led (3,690).
With six, Hendrick Motorsports has the most wins at drafting tracks in the Next Gen era. That includes this year’s DAYTONA 500, won by William Byron.

 


QUOTABLE /

Kyle Larson, driver of the No. 5 Chevrolet, on the NASCAR In-Season Challenge: “I like the concept of the in-season bracket challenge, I feel like it’s a race within the race. This is something you pay attention to and with money and a trophy on the line, we all want to win. I feel like the last few weeks were challenging but the No. 5 team has stayed on top of it and we’ve got some good finishes but I would like for us to have a solid weekend – which I know we’re well capable of – it’s just been a little bit of a rough stretch of tracks for us but our team is great and our execution has been better and that is something I am proud of.”

Chase Elliott, driver of the No. 9 Chevrolet, on the Chase Elliott Foundation’s Desi9n to Drive initiative: “It’s been our foundation’s initiative over the last nine years. It’s just all in support of Children’s Healthcare of Atlanta. We have typically done something around the Atlanta race every year and it’s been a lot of fun to be a part of it and watch it grow. It started as a shoe initiative where we were designing shoes, and we were auctioning those off. Then NAPA got involved and, really when NAPA got involved, it kind of took it to the next step, because they have given up one of their races to let this happen. A young girl named Rhealynn has designed my car, my helmet and all the things for Atlanta. I am super excited to meet her and have her family out at the track and hopefully spread some joy with her and her family and also to help a good cause.”

William Byron, driver of the No. 24 Chevrolet, on heading to Atlanta Motor Speedway: “We had a rough weekend in Pocono but I’m proud of how the team came together to have our car ready for Sunday, the strategy just didn’t work out. We’ve put that behind us though, and we’ll be ready for this weekend in Atlanta. We’ve had success there in the past but there is still an unknown element after the reconfiguration. The goal remains the same though, go for the win and if that’s not the case maximize our points day. We just have to be there at the end.”

Alex Bowman, driver of the No. 48 Chevrolet, on Atlanta Motor Speedway: “Atlanta’s a wild card every time we go. It races like a superspeedway, but with way less room to work, so you’ve got to be aggressive but smart. We’ve had speed there and just need to put a full race together. With the playoff picture as tight as it is, every stage point matters, especially in a race like this where anything can happen.”

Hendrick Motorsports PR



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Nissan Unveils Aura NISMO RS Concept, Signals Future of High-Performance Hybrid Hot Hatches

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Nissan Motor Co., Ltd., together with Nissan Motorsports & Customizing Co., Ltd. (NMC), has revealed the Aura NISMO RS Concept at the Tokyo Auto Salon 2026, showcasing a bold vision for a next-generation high-performance electrified hot hatch and hinting at potential future production.

Developed as a technical validation model, the concept evolves from the Aura NISMO and integrates the high-output e-POWER system from the X-Trail NISMO, combining motorsports-inspired engineering with mass-production vehicle technologies. Nissan confirmed it is exploring the feasibility of bringing the concept to market.

Aggressive design with functional aerodynamics

The Aura NISMO RS Concept builds on the brand’s “Agile Electric City Racer” philosophy with a more muscular and track-focused design. Wider fenders expanded by 145 mm, a 20 mm lower ride height and a broader stance give the car a low center of gravity and commanding road presence.

A full aerodynamic package — including a front spoiler, side skirts, rear diffuser with signature NISMO red accents, airflow-optimized front fenders, side air splitters and a dedicated rear spoiler — has been developed to increase downforce while minimizing drag. The concept is finished in an exclusive Dark Matte NISMO Stealth Gray, designed to maintain visual consistency under varying light conditions.

Motorsports-driven performance upgrade

At its core, the concept pairs the compact, lightweight Aura NISMO platform with Nissan’s high-output series-hybrid e-POWER drivetrain, delivering a significant increase in power to the wheels and sharper throttle response.

Handling and stability are enhanced through the widened body, high-grip tires and NISMO-tuned e-4ORCE all-wheel control technology, offering improved traction and cornering capability. Braking is reinforced by large opposed-piston calipers — four-pot units at the front and two-pot at the rear — ensuring strong stopping performance despite an approximate 100-kg weight increase over the standard Aura NISMO.

Nissan and NMC stated that the concept will continue to be refined, with possible applications in motorsport as well as future commercialization.

Strategic importance for NISMO

“Under our Re:Nissan strategy, we are committed to introducing heartbeat models at speed that resonate with customers,” said Yutaka Sanada, President and CEO of NMC. “The Aura NISMO RS Concept is our first offering born from the collective expertise of NMC. NISMO has always pushed people and technology to the limit in motorsports, and we will continue delivering that excitement to customers and fans worldwide.”

Key specifications (Aura NISMO RS Concept)

  • Length: 4,262 mm
  • Width: 1,880 mm
  • Height: 1,485 mm
  • Kerb weight: 1,490 kg
  • Front motor: 150 kW / 330 Nm
  • Rear motor: 100 kW / 195 Nm
  • Power generation engine: 1.5-litre turbo (106 kW / 250 Nm)
  • Drivetrain: e-POWER with e-4ORCE AWD
  • Wheels: NISMO LM GT4, 18×9.0J
  • Tyres: Michelin Pilot Sport 4 (245/45R18)

With its blend of aggressive styling, electrified performance and motorsports DNA, the Aura NISMO RS Concept highlights Nissan’s intent to redefine the future of performance-oriented hybrid vehicles.



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Hadjar impresses in desert challenge with Dakar veteran

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Isack Hadjar recently swapped asphalt for the dunes after he hit the desert in one of motorsport’s toughest machines.
The Red Bull Racing driver took on a challenge in the Ford Raptor T1+, alongside Dakar veteran Mitchell Guthrie.

In the video shared by Red Bull Motorsport, Hadjar was tasked with setting a time within 15 seconds of the benchmark set by Guthrie over five laps.

isack-hadjar-abu-dhabi-test.jpg

Isack Hadjar during F1 post-season testing – Photo: Red Bull Content Pool

The young French driver, upon taking the wheel of the Ford Raptor, initially set 4 minutes 18 seconds – well off the 3 minutes 16 seconds set by Guthrie.

Hadjar continued to improve his lap time with more attempts, and his final two runs saw him come within two seconds of the benchmark.

Sharing his reaction to his outing in the rally car, Hadjar stated:

“I rarely have this much fun, best thing ever. To be fair, this car gives you so much confidence.”

Hadjar’s outing recently followed that of former Red Bull Racing driver Daniel Ricciardo, who also tackled the desert in the Ford Raptor T1+.

Hadjar set to be handed Tsunoda’s engineer

Earlier, GPblog reported that Hadjar will have Richard Wood as his race engineer for his debut season at Red Bull Racing.
The 21-year-old, who swapped the Racing Bulls outfit for the Milton Keynes team, will have ‘Woody,’ as he is fondly called, as his engineer.

Woody has served as race engineer for several former Red Bull drivers, including Liam Lawson and, more recently, Yuki Tsunoda.

Catch up with GPBlog’s latest Paddock Update

As the commencement of the 2026 season draws nearer, our Paddock Update is the place to be.

Follow and subscribe to our channels on YouTube and Spotify to stay up to date with all the happenings as they unfold, ahead of the first on-track action under the new Formula 1 regulations.

Check out the latest episode of our Paddock Update here 👇



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IMS Museum Names New President – WRBI Radio

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Michael Good

(Indianapolis, IN) – The Indianapolis Motor Speedway Museum has named longtime motorsports executive Michael Good as its new president, with Good scheduled to officially begin his role Feb. 2.

Good replaces Joe Hale, who stepped down in June after leading the museum through a period of significant change that included major fundraising efforts and a sweeping, multi-year renovation project.

Before being selected to lead the IMS Museum, Good served as president of Performance Racing Industry, where he oversaw the PRI Trade Show and worked on expanding membership programs, partnerships, and digital initiatives. Museum officials said his background in motorsports business operations and event management played a key role in his selection following a national search.

The museum’s board said Good is expected to help guide the institution through its next phase of growth, building on momentum generated by its recent reopening. The IMS Museum reopened in April 2025 after an extensive renovation that modernized galleries, expanded exhibit space, and introduced more immersive experiences tied to the history of the Indianapolis 500 and American auto racing.

Good, a longtime Indianapolis-area resident, has said the Speedway and its history have been a constant presence throughout his life, making the opportunity to lead the museum especially meaningful.

The IMS Museum operates as an independent nonprofit organization separate from Indianapolis Motor Speedway and is responsible for its own fundraising, operations, and long-term sustainability.








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American Communications Construction, Aloha Beauty Lounge Renew Sponsorship with Tony Schumacher Through 2032

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American Communications Construction (ACC) and Aloha Beauty Lounge have extended their primary sponsorship of NHRA Top Fuel driver Tony Schumacher through 2032. This partnership ensures Schumacher will continue racing the No. 15 Top Fuel dragster for Rick Ware Racing, aiming to add to his record of 88 event wins and eight championships. Both sponsors are committed to investing resources for competitive success starting in 2026. Schumacher praised the alignment of values with the sponsors, emphasizing a shared commitment to family and teamwork. As the NHRA prepares for its 75th season, Schumacher looks forward to capitalizing on this stability in his racing career.

By the Numbers

  • Schumacher aims to secure additional wins to his current total of 88.
  • He has achieved eight championships in his racing career.

State of Play

  • Schumacher will collaborate with renowned crew chief Jim Oberhofer this season.
  • Teammate Clay Millican, another top driver, adds depth to the racing lineup.

What’s Next

The NHRA Mission Foods Drag Racing Series will kick off its 75th season with the NHRA Gatornationals on March 5-8, 2026. With a strengthened team structure and strategic investments, Schumacher is positioned to contend for additional championships.

Bottom Line

The long-term sponsorship extension reflects a serious commitment to excellence in NHRA racing, enhancing Schumacher’s chances of further cementing his legacy as one of the sport’s greatest drivers.





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How a Truck Brand Is Rewriting the Path to NASCAR

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(TestMiles) – I’ve covered racing long enough to know that most people don’t actually understand how drivers get to NASCAR. The mythology says talent rises, sponsors appear, and everything works out. Reality is messier, quieter, and usually dictated by access. That’s why this caught my attention.

Ram isn’t just returning to NASCAR. It’s using entertainment as a scouting tool, a marketing platform, and a filter for something far harder to measure than lap times. Heart. Grit. Composure under pressure. Race For The Seat isn’t about discovering a driver who already made it. It’s about watching someone become one in real time.

That’s worth your time, even if you’ve never watched a full NASCAR Truck Series race.

Kaulig Racing Named Anchor Team for Ram’s Return to NASCAR

Why does this matter right now?

Motorsports is at an inflection point. Costs are high, sponsorships are concentrated, and traditional ladders are narrowing. At the same time, audiences are fragmenting. Younger fans don’t discover racing through Sunday broadcasts alone anymore. They find it through clips, personalities, behind-the-scenes access, and stories that feel human rather than institutional.

Ram understands this moment. Instead of simply fielding trucks and hoping fans notice, it’s turning the return to NASCAR into a narrative event. Race For The Seat makes the process visible. Fifteen drivers. One opportunity. Eight episodes. No illusion that the path is easy or fair.

This matters to fans because it restores context. Racing stops being abstract and starts looking like work again. It matters to aspiring drivers because it reframes access. And it matters to brands because it shows how motorsports relevance can be rebuilt without pretending it’s still 1997.

How does it compare to rivals or alternatives?

Other manufacturers return to racing quietly. Press releases, paint schemes, sponsor decks. All necessary. All familiar. What Ram is doing here is different.

Instead of talking about heritage alone, it’s manufacturing relevance through participation. Ford and Chevrolet dominate the Truck Series through continuity. Ram is re-entering by disruption. Not technical disruption on the track, but cultural disruption around it.

Reality competition isn’t new. Racing documentaries aren’t new. What’s unusual is tying an actual factory-backed seat to an open competition and broadcasting the process before the season even begins. This isn’t simulated. The outcome matters. Someone wins. Someone doesn’t.

That’s a sharper hook than most traditional motorsports marketing, and it acknowledges that modern audiences want to see the work, not just the trophy.

Kaulig Racing Named Anchor Team for Ram’s Return to NASCAR

Who is this for and who should skip it?

This series isn’t just for diehard NASCAR fans. It’s for people who like competition, pressure, and watching individuals tested in unfamiliar environments. If you enjoy sports documentaries, talent competitions, or behind-the-scenes business storytelling, this fits.

It’s also clearly for Ram’s core audience. Truck owners value toughness, endurance, and function over polish. Race For The Seat leans into that mindset. No glamour shots. No shortcuts. Just people being evaluated under stress.

Who should skip it? Anyone expecting scripted drama or manufactured conflict. This isn’t that. The tension comes from reality. From knowing that only one person walks away with a career-altering opportunity.

What is the long-term significance?

Zooming out, this signals a broader shift in how brands and motorsports may intersect going forward. Access, transparency, and storytelling are becoming as important as outright performance metrics. Not instead of them. Alongside them.

Ram’s return to NASCAR isn’t framed as nostalgia. It’s framed as relevance. By the time the winning driver lines up in Daytona in 2026, fans won’t just recognize the truck. They’ll recognize the person inside it.

That’s powerful. And it suggests a future where motorsports doesn’t just crown champions, but introduces them.



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Is NASCAR For Sale? Speculation and Implications

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In the high-octane world of stock car racing, where fortunes are made and lost at 200 mph, a bombshell rumor is revving up the engines of speculation: the France family, the iron-fisted stewards of NASCAR since its dusty beginnings in 1948, might finally be eyeing the exit ramp.

–by Mark Cipolloni–

Valued at a staggering $5 billion by Goldman Sachs back in 2023, the empire that Bill France Sr. built from beachside bootlegger races could be up for grabs—just weeks after a bruising legal defeat and settlement that exposed cracks in the family’s once-unassailable control.

The spark? A landmark antitrust lawsuit filed by Michael Jordan’s 23XI Racing and Front Row Motorsports, which accused NASCAR of monopolistic practices and unfair charter agreements. The case, settled in December 2025 for undisclosed terms, didn’t just cost the France family millions—it peeled back the curtain on internal frustrations, with leaked texts revealing NASCAR execs like Steve Phelps dismissing team demands as “insanity” and threatening to revoke charters. Adding fuel to the fire, Phelps announced his resignation as commissioner on January 6, 2026, leaving the sport’s leadership in limbo and fans howling for change.

Insiders whisper that the fallout has pushed the Frances—led by 81-year-old Jim France and his niece Lesa France Kennedy—to consider outside investors or even a full sale. Puck News reported on January 9 that media giants and private equity sharks are circling, with names like Liberty Media (owners of Formula 1), TKO (UFC and WWE), Ares, Arctos, and Sixth Street in the mix. This isn’t the first pit stop for sale rumors; back in 2018, the family flirted with Goldman Sachs on a potential deal but backed off. Now, with team valuations skyrocketing and revenues from a new $7.7 billion media deal on the horizon, the timing feels ripe—or desperate, depending on who you ask.

Picture this: It’s a crisp January morning in Daytona, the spiritual heart of NASCAR, where the ghosts of legends like Dale Earnhardt still echo in the grandstands. Jim France, the reclusive patriarch who’s rarely seen without his signature sunglasses, huddles with advisors in a sleek boardroom overlooking the tri-oval. The lawsuit’s sting lingers—teams like 23XI demanded equity stakes, and while the settlement included evergreen charters and revenue tweaks, it didn’t heal the divide. “The France family’s commitment to keeping NASCAR private is being tested after these turbulent months,” noted Sports Business Journal, highlighting fan backlash, declining attendance, and a sense that the sport’s golden era is fading.

On social media, the rumor mill is overheating. Fans and insiders alike are buzzing: “Merry Christmas to everyone who wanted the France family to sell,” quipped a Reddit thread, while X users like @DavidfromMd2 demanded, “When does the France Family announce the sale of NASCAR?” Even team owners are intrigued; Race Team Alliance’s Jonathan Marshall hinted during the lawsuit that squads might bid for equity, turning NASCAR into a more collaborative beast. But not everyone’s cheering—some fear a corporate takeover could dilute the sport’s gritty, American roots, with one X poster warning, “Screw Red Bull, at least these owners are American.”

Dig deeper, and the plot thickens. NASCAR’s CFO testified in court about $400 million in distributions to the France family from 2021-2024, mostly for taxes under their S-Corp setup. Critics call it “wetting their beak” like a mafia cut, with one fan labeling it “pure mafia right there.” And Jim France’s own salary? A cool $3.5 million annually, per his testimony. With charters now fetching nine figures and international expansion lagging, could private equity inject the cash needed for a global push—or just strip-mine the sport for profits?

Yardbarker speculates the Frances might seek “strategic partners” like real estate firms to develop tracks, avoiding a full handover. But The Express reports Jim France is pondering a historic move post-settlement, potentially selling stakes to ease the pressure. Phelps himself floated equity sales in February 2025, signaling the family might bend for the first time.

As the 2026 season looms, with the Clash at the Coliseum just weeks away, the question hangs like exhaust smoke: Will the France dynasty hold the wheel, or hand over the keys to a new era? One thing’s certain—in NASCAR, rumors travel faster than the cars. Stay tuned; this story’s got more laps to run.



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