It’s still early to determine if Bronny James can measure up to what his father LeBron James represents for the NBA and the legacy of professional basketball. Nevertheless, there is another field in which he is showing great talent, and where he has cultivated a strong reputation that could very well bolster his attempts to […]
It’s still early to determine if Bronny James can measure up to what his father LeBron James represents for the NBA and the legacy of professional basketball. Nevertheless, there is another field in which he is showing great talent, and where he has cultivated a strong reputation that could very well bolster his attempts to succeed, independent of his father’s name and based on his own accomplishments.
LeBron reveals emotion in touching moment with Bronny
Reports from his college era indicate that LeBron’s son successfully secured several endorsement deals within the NIL (name, image, and likeness) framework to monetize his persona, which have been quite significant and continue to ‘support’ his journey on the courts of the NBA and NBA G League with the Los Angeles Lakers.
Among Bronny James’ sponsors are sports apparel titan Nike, multinational corporation Google, audio brand Beats by Dre, underwear label PSD, and collectibles company Fanatics, contracts that collectively have elevated the young athlete’s NIL valuation to nearly six million dollars.
Bronny’s exceptionally profitable endorsements
With the signing of the swoosh, Bronny made his agreement official on October 10, 2022, which was expected, as his father has partnered with them since his early career. Naturally, the contract stipulates that he consistently wears his father’s branded footwear, the LeBron 20.
The same applies to the audio company, which also endorses LeBron and has been in partnership with Bronny since 2022, the same year it entered into deals with PSD Underwear, a label that includes Jimmy Butler, Ja Morant, Trae Young, and Tyler Herro among its ‘ambassadors’.
Regarding its collaboration with the tech behemoth Google, only its joint efforts involving the introduction of the new circle and search feature are known, with no figures disclosed.
