NIL

Utah vs. BYU

Published

6 months ago

June 26, 2025

Chris Hill was poolside Wednesday afternoon when he answered the phone, relaxing after a round of golf. The former Utah athletic director’s playing partner? His longtime counterpart in Provo, ex-Brigham Young AD Tom Holmoe.

“When Tom announced his retirement, I told him we’d play a round to celebrate,” Hill explained. (Holmoe stepped down this spring after two decades in charge of BYU athletics.)

“Tom and I always got along. People don’t understand that because of the whole Utah-BYU thing. But the schools had a lot in common, and they still do. They’ll vote the same way on a lot of Big 12 stuff.

“But there are some differences, obviously.”

Hill and Holmoe spent most of their round — call it the Holy Fore! — chatting about their families, but they talked shop, as well.

There was no shortage of topics, what with the chaotic state of college sports, life in the Big 12, the landmark House vs. NCAA lawsuit settlement and BYU’s sudden success on the field (and court).

The era of unchecked NIL has gone exceedingly well for the Cougars, who possess one of the richest donor bases in the country. They aren’t alone — not even in the Big 12. Texas Tech, with funding from oil billionaire Cody Campbell, has acquired football and basketball talent at a rate that exceeds historical norms.

“As a Utah guy, yeah, I’m concerned,” Hill said. “You look at the dollars, and it’s just the reality. Utah has great support, and Utah will be fine. But it’s no secret that BYU has more wealth.”

The Big 12 hopes to end the unchecked NIL sooner than later. Along with the ACC, Big Ten, Pac-12 and SEC — the named defendants in the House antitrust lawsuit — the conferences created the College Sports Commission (CSC) to clean up a marketplace that, for four years, has been tantamount to pay-for-play.

Under the CSC structure, all deals worth at least $600 must be reported to NIL Go, a technology platform created by Deloitte that will determine whether contracts fall within a reasonable range of compensation. Rejected deals can be tweaked and resubmitted. There’s even a pathway to arbitration.

Led by Bryan Seeley, a former chief investigator for Major League baseball, the CSC will have the authority to punish schools for playing athletes whose deals were not approved.

At least, that’s the plan.

“There will be challenges,” Big 12 commissioner Brett Yormark explained in early June, following the House settlement. “But we’re very confident.

“Our schools want rules. We’re providing rules, and we will be governed by those rules. And if you break those rules, the ramifications will be punitive.”

Not everyone is convinced the CSC will effectively rein in pay-for-play and create a market of legitimate NIL, where the dollars paid match the services performed.

“In theory, it’s fine,” Hill said. “If they can enforce it, then it’s a different ballgame. But I’m skeptical. I just think they are going to get sued again and again until they can collectively bargain.”

Many share Hill’s gloomy outlook. The House settlement has not been codified by Congress. The NCAA does not have antitrust protection. Dozens of states have their own NIL laws on the books.

There is nothing and no one to stop an attorney from suing the CSC after an NIL deal is rejected. Why should a technology platform created by a company that’s paid by the conference be allowed to determine the reasonable range of compensation for services rendered?

The market determines the market, unless … the rules of the road have been collectively bargained.

You don’t see compensation lawsuits in the NFL or NBA, which have collective bargaining agreements (CBAs) between the leagues and the players’ unions.

But there are CBAs in college sports because there are no unions in college sports. In order to form a union, the athletes must be employees, and the schools do not want athletes to be declared employees.

For many university presidents, athletic directors and conference executives, athlete employment is a non-starter.

Hill disagrees.

“Students can be employees,” he said, referring to non-athletes who work while attending college. “I don’t know what the problem is. Just call them athlete-workers. There’s no reason why they can’t be employees.

“The NCAA is going to get sued again and again until there’s a CBA. I don’t see the end of it until they are employees with a union and contracts and buyouts.”

The timing of Hill’s golf game with Holmoe wasn’t lost on the man who led Utah athletics for 31 years: It came one day after BYU’s latest recruiting success.

On Tuesday, the Cougars secured a commitment from five-star quarterback Ryder Lyons, a rising senior at Folsom (California) High School who will join the team in the spring of 2027, following a one-year church mission.

Lyons, who picked BYU over Oregon, is part of a recruiting class that ranks third in the Big 12.

This, after the Cougars landed AJ Dybantsa, the No. 2 basketball recruit in the class of 2025.

And after they reached the Sweet 16 for the first time in more than a decade.

And after they won 11 football games.

In the world of unchecked NIL, talent follows the dollars. With Utah Jazz owner Ryan Smith and others lending their support, BYU has possessed the dollars needed to acquire talent at the highest level.

Hill circled back to the College Sports Commission — the great equalizer, in theory.

“If that’s the reality, then I don’t think there will be much difference between the schools,” he said. “But I think (the commission) will get sued. And I’m worried about it.”

*** Send suggestions, comments and tips (confidentiality guaranteed) to wilnerhotline@bayareanewsgroup.com or call 408-920-5716

*** Follow me on the social media platform X: @WilnerHotline

NIL

Arch Manning takes NIL pay cut to boost 2026 Texas Football roster

Published

4 hours ago

December 20, 2025

Your Sports Nation

There are plenty of examples of a star in pro sports taking less money in order to help the overall roster. But it isn’t something that’s hit college football yet … until now, thanks to Arch Manning. Manning has asked to take a reduced portion of the Longhorns’ direct payout pool.

Manning’s aim at taking less NIL funds is to help improve the roster around him. Just like Patrick Mahomes, who regularly gives up millions to help the Kansas City Chief’s roster. Tom Brady did it with New England. Dirk Nowitzki, Tim Duncan, LeBron James, Kevin Durant, Jalen Brunson, Aaron Rodgers and Ben Roethlisberger have all helped the rosters around them by taking less.

In the pros, there are salary caps to negotiate. While college has no salary cap (yet), there is a finite amount in the NIL house pool. Texas can only spend what it has available. And while that pool is one of the biggest in the nation, Texas still follows a budget.

No doubt, Manning will be hoping the Texas coaching staff uses some of the freed up football revenue sharing funds on the offensive line. The line struggled in front of Manning all season and certainly inhibited his development early in the season.

Two offensive linemen are gone after the Citrus Bowl and Texas might lose a third. Left tackle Trevor Goosby was named first-team All-SEC is now contemplating going pro. Running back Jadan Baugh from Florida is also on Texas’ radar. The talented RB won’t be cheap.

Of course, it’s not like Manning will starve. The redshirt sophomore has one of the highest NIL valuations in nation. Manning has NIL deals with Red Bull, Panani, Uber and Warby Parker. Manning made north of $3.5 million in NIL deals in 2025, according to the Houston Chronicle.

With a big name that attracts major brands, Manning doesn’t need his big deals supplemented. But most college athletes are paid by the common pool of funds. Manning frees up some of that money for transfers.

This article originally appeared on Longhorns Wire: Manning Pay Cut: Texas QB asks for less NIL money to help boost roster

Link

NIL

Top 5 transfer portal landing spots for TCU quarterback Josh Hoover

Published

5 hours ago

December 20, 2025

Your Sports Nation

The NCAA Transfer Portal claimed another big name on Thursday night.

TCU star quarterback Josh Hoover has announced he intends to move on from the program. Hoover spent the last four seasons with the Horned Frogs, taking over as the starter midway through the 2023 campaign and putting up big numbers in each of the last two years.

In 36 career games, Hoover has completed 771/1183 passes for 9,629 yards with 71 touchdowns to 33 interceptions. He added eight more scores on the ground. There’s a very real likelihood that Hoover’s the most productive quarterback returning to the sport in 2026.

Hoover ranks in the top 5 in TCU program history in touchdown passes and total offense. He’s expected to be a coveted option in the portal.

Where are five landing spots that make sense for Hoover?

Indiana Hoosiers

Back in the College Football Playoff with a different starter for the second consecutive season, Indiana has put together one of the most impressive runs in the sport since Curt Cignetti took over the program.

The undefeated Hoosiers produced their first Heisman Trophy winner in school history last weekend as star quarterback Fernando Mendoza ran away with the award. Mendoza has another season of eligibility remaining, but is projected to be a top selection in the 2026 NFL Draft.

Indiana has already been linked to Hoover, per CBS Sports’ Chris Hummer.

Miami Hurricanes

Miami has lived in the transfer portal over the past few years, investing plenty of time and money into building a contender for Mario Cristobal. The moves finally worked out in 2025 as a massive financial commitment to secure Carson Beck from Georgia helped power the Hurricanes to the playoffs.

Though the conclusion of the 2024 season was a disappointment, former Miami quarterback Cam Ward was developed into the No. 1 pick in the most recent NFL Draft. Beck will likely get a shot at the professional level as well.

With little proven depth on the roster, it makes sense to bring in another experienced quarterback like Hoover to keep the Hurricanes on the right track. Miami has proven it’s willing to pay up.

Oregon Ducks

Oregon head coach Dan Lanning | Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

Oregon is a known quarterback factory, sending former stars such as Marcus Mariota and Justin Herbert to the NFL. That hasn’t changed since Dan Lanning took over the program in 2022.

The Ducks have had a quarterback drafted in back-to-back years, with Bo Nix going in the first round in 2024 and Dillon Gabriel being selected within the top-100 picks in 2025. Lanning could do it again next April with Dante Moore, who is nearing the end of a career year.

If Moore does leap to the professional level, Hoover would be a solid fit. Nix, Gabriel, and Moore all began their college careers at different schools and later transferred to Oregon, a similar path Hoover is embarking on.

Texas Tech Red Raiders

Texas Tech head coach Joey McGuire | Nathan Giese/Avalanche-Journal / USA TODAY NETWORK via Imagn Images

Suiting up for a playoff contender is pretty cool. Having a chance to win championships and staying home in the process might be even cooler.

Texas Tech has firmly entrenched itself as a program to reckon with in the modern age of the sport. The Red Raiders have plenty of money, and they’ve shown they’re willing to use it to pull in elite talent from the transfer portal and high school ranks.

With Behren Morton exhausting his eligibility following the playoff run, Texas Tech has to decide if it wants to turn the program over to another transfer or a homegrown talent like Will Hammond.

Either way, Hoover is from Texas and he’s already in the state.

Houston Cougars

An outlier among four other programs that have a chance to win it all, Houston is on the come-up. The Cougars haven’t been shy about writing checks, evidenced by the program signing five-star quarterback Keisean Henderson during the Early Signing Period.

Redshirt junior starter Conner Weigman does have one season of eligibility remaining and has stated he intends to return next season. Decisions are quick to change in this era, so never say never.

Would Houston bring in Hoover while Henderson develops for a season? Or should the program stick with Weigman as a veteran leader for Henderson?

Weigman just joined the program as a transfer last year. He was fine, but unspectacular this fall, and an upgrade could help the Cougars break their ceiling.

South Carolina Upstate visits Youngstown State after Carroll’s 31-point outing

Published

6 hours ago

December 20, 2025

Your Sports Nation

South Carolina Upstate Spartans (8-6) at Youngstown State Penguins (7-5, 2-1 Horizon League)

Youngstown, Ohio; Saturday, 1 p.m. EST

BOTTOM LINE: Youngstown State hosts South Carolina Upstate after Cris Carroll scored 31 points in Youngstown State’s 80-77 overtime loss to the Robert Morris Colonials.

The Penguins are 4-0 on their home court. Youngstown State scores 80.2 points and has outscored opponents by 10.9 points per game.

The Spartans are 2-5 on the road. South Carolina Upstate is fifth in the Big South scoring 79.6 points per game and is shooting 46.2%.

Youngstown State averages 10.4 made 3-pointers per game, 3.8 more made shots than the 6.6 per game South Carolina Upstate gives up. South Carolina Upstate has shot at a 46.2% rate from the field this season, 3.3 percentage points greater than the 42.9% shooting opponents of Youngstown State have averaged.

TOP PERFORMERS: Carroll averages 3.0 made 3-pointers per game for the Penguins, scoring 16.4 points while shooting 48.6% from beyond the arc. Rich Rolf is averaging 10.8 points over the last 10 games.

Mason Bendinger is scoring 16.1 points per game and averaging 3.1 rebounds for the Spartans. Carmelo Adkins is averaging 1.9 made 3-pointers over the last 10 games.

LAST 10 GAMES: Penguins: 6-4, averaging 81.3 points, 33.6 rebounds, 15.2 assists, 9.1 steals and 3.3 blocks per game while shooting 49.6% from the field. Their opponents have averaged 67.7 points per game.

Spartans: 5-5, averaging 75.4 points, 33.5 rebounds, 14.1 assists, 6.1 steals and 5.0 blocks per game while shooting 43.9% from the field. Their opponents have averaged 73.2 points.

___

The Associated Press created this story using technology provided by Data Skrive and data from Sportradar.

Link

NIL

Arch Manning agrees to reduced NIL share to help Texas build roster

Published

7 hours ago

December 20, 2025

Your Sports Nation

In a college football world where NIL numbers keep climbing, Arch Manning is going the other way.

Arch Manning #16 of the Texas Longhorns reacts before the Texas Football Orange-White Spring Football Game

Photo by Tim Warner/Getty Images

The Texas quarterback has agreed to take a reduced share from the Longhorns’ revenue-sharing pool for the 2026 season, according to Justin Wells of Inside Texas. Manning was entitled to a full portion of the program’s revenue cap but opted to scale it back in an effort to give Texas more flexibility to strengthen its roster.

It is a move that stands out in the current landscape. It is also one Manning can afford to make.

Manning remains one of the most marketable players in college football and has a long list of endorsement deals that will continue to pay handsomely. Even with less money coming directly from the school, he is still expected to earn millions in 2026.

This is not the first time he has shown restraint, either. Manning has consistently been selective with his NIL opportunities since arriving in Austin.

The timing matters. The 2026 season is widely expected to be Manning’s last at Texas before he makes the jump to the NFL. From that perspective, the decision is straightforward. He wants the best possible team around him for one more run at a national championship.

Manning has already demonstrated his commitment to the program. He waited his turn behind Quinn Ewers for two seasons without entertaining a transfer and now is willing to sacrifice a portion of his compensation for the good of the roster.

On the field, the growth showed. After a shaky start in 2025, Manning finished with 2,942 passing yards and 24 touchdowns. Texas rebounded from a 3-2 opening to win six of its final seven games, punctuated by a decisive win over Texas A&M.

It is not a common move. It is a very Arch Manning one.

Link

NIL

Miami WR Malachi Toney inks NIL deal with Hellstar

Published

8 hours ago

December 20, 2025

Your Sports Nation

Ahead of the College Football Playoff opener, Malachi Toney added a notable NIL deal. The Miami wide receiver has inked a partnership with apparel company Hellstar.

Toney is Hellstar’s first NIL athlete, the Los Angeles-based brand said in an Instagram post. He became a crucial part of the Hurricanes’ offense during the regular season, helping lead the program to a College Football Playoff appearance as the last team in the field.

SUBSCRIBE to the On3 NIL and Sports Business Newsletter

It was part of a decorated freshman year for Toney, who’s emerging as one of the top young stars in the sport. Repped by NETWORK, he has a $878,000 On3 NIL Valuation.

“We are so proud to announce our first Hellstar Sports College Athlete NIL signing – Malachi Toney,” Hellstar wrote in its announcement. “We had the privilege to coach @malitoney10 while he was apart of our high school 7 on 7 program, so now seeing him shine on the collegiate level we couldn’t be more proud.

“We will continue to do our part to help these young athletes stay on the right path, and shine their light to the rest of the world. From Liberty City to the stars!”

It’s the latest notable NIL deal for Toney amid his freshman season. He also secured a partnership with Leaf Trading Cards in October.

More on Malachi Toney’s freshman season

Through his freshman year at Miami, Malachi Toney emerged as a top target for Carson Beck. He led the Hurricanes with 84 receptions for 970 yards, and his seven touchdown catches put him atop the ACC. Toney also added 89 rushing yards this year, as well as a rushing touchdown against Louisville.

Those numbers helped Toney become an On3 True Freshman All-American this year. In addition, he was a central figure in Miami’s run to the College Football Playoff.

“Toney’s quickness and playmaking instincts make him dangerous after the catch. He accounted for 350 yards after the catch with an average depth of target of 6.6, according to Pro Football Focus,” On3 | Rivals’ Charles Power wrote. “Whether working out of the slot or moving around the formation, the South Florida native has proven nearly impossible to contain. His playmaking ability was pivotal to Miami’s playoff push as he became the focal point of the Hurricanes’ passing attack.

“Given his play as a true freshman, it’s safe to say the Fort Lauderdale American Heritage product will enter next season as one of college football’s premier wide receivers. Toney’s performance as a true freshman is even more impressive considering that he should still be in high school, having reclassified into the 2025 cycle late in the recruiting process.”

Link

NIL

Arch Manning taking pay cut after first Texas season didn’t go as planned

Published

9 hours ago

December 20, 2025

Your Sports Nation

Arch Manning is taking a pay cut.

The Texas quarterback agreed to take a reduced share of the team’s revenue-sharing pool “as part of an effort to help the Longhorn football program do whatever it takes to support a 2026 championship run,” according to On3’s Justin Wells.

The savings “could be used on transfer portal talent or as part of retention efforts” for the Longhorns, per Wells.

This season, athletic programs were capped at $20.5 million in revenue-sharing, although that number is likely to increase next season and beyond.

AUSTIN, TEXAS - NOVEMBER 28: Arch Manning #16 of the Texas Longhorns looks on during the third quarter against the Texas A&M Aggies at Darrell K Royal-Texas Memorial Stadium on November 28, 2025 in Austin, Texas. (Photo by Alex Slitz/Getty Images) — Arch Manning #16 of the Texas Longhorns looks on during the third quarter against the Texas A&M Aggies at Darrell K Royal-Texas Memorial Stadium on November 28, 2025 in Austin, Texas. Getty Images

Manning, the nephew of NFL icons Peyton and Eli Manning and the grandson of legendary quarterback Archie, is one of the most marketable athletes in college sports.

On3 currently gives Manning an NIL valuation of $5.3 million, which leads all student-athletes.

Although he is getting less money from Texas, Manning still holds NIL deals with brands like Red Bull, Uber and EA Sports, among others.

However, Manning sometimes struggled in a season that started with Heisman hype and the Longhorns ranked No. 1 in the nation.

Texas finished the season 9-3 and out of the College Football Playoff, a disappointing midseason loss against a poor Florida team all but ended their chances of being in the 12-team field.

Manning’s season was underwhelming as well, throwing for 2,942 yards with 24 touchdowns and seven interceptions.

The news comes after Manning’s father, Cooper Manning, told ESPN earlier this week that his son would return to the Longhorns in 2026 for his junior season despite previously mulling entering the 2026 NFL Draft.

“Arch is playing football at Texas next year,” Cooper said.

Texas finished No. 13 in the end of season rankings and will be on the sidelines for the College Football Playoff, which kicks off on Friday.

Link