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NIL

Cooper Flagg talks NIL, Finances and New Partnership

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The number is $28 million.

According to a report that surfaced earlier this month, that is the amount of money that Cooper Flagg earned in NIL deals during his one year at Duke. 

Fast-forward to Wednesday night, when Flagg was selected with the No. 1 overall pick in the NBA Draft by the Dallas Mavericks. The 2025 Naismith Award winner, which is given to the top player in college basketball, is projected to make upwards of $62 million on his rookie deal over the next four years. If Flagg lives up to his billing as a generational talent, it’s possible his second contract could be more than $350 million, while that figure for his third contract might be north of $500 million, according to projections from Spotrac.

Those are staggering numbers, and it could result in Flagg becoming the first North American athlete to earn $1 billion in on-court earnings. So, what is Flagg’s plan to manage that type of money?

On Thursday afternoon, less than 24 hours after he was selected at the top pick in the draft, Flagg announced a new partnership with Chime, kicking off a long-term collaboration rooted in financial success. To kick off the partnership, Flagg and his mother, Kelly, will star in the latest episode of “Mama, I Made It” — an original YouTube series that highlights the real stories behind success through the lens of the moms who helped shape it.

We caught up with Flagg ahead of his announcement to discuss his new partnership, as well as his experience as a high-profile athlete in the new-look NIL world of college athletics.

Tell me about your new partnership with Chime and what led to your decision to enter this partnership?

“It’s big for me. Obviously, I’ve been making money for a little while now. It started when I got to college and I think the partnership just really makes sense. I’m trying to learn about money, and Chime is a great tool that I can use to help teach me about finances.”

This partnership with debut in the “Mama I Made It” series. After talking with you, I know that your mom plays a big role in your life. Can you talk about the role she has played in your career as a role model and beyond that?

“My mom has been a huge role model. She was one of my first influences of everything and anything, specifically basketball. She played Division I herself at the University of Maine and she put a ball in my hands early. 

As far as finances, as I started to get more and more attention, she’s been really important when it comes to handling everything and putting a good system in place. She’s been there every step of the way and that has helped me navigate everything.”

How involved are you personally with some of your financial decisions when it comes to NIL dollars (and now NBA dollars) and how much of a role do your mom, family and advisors play in that?

“I have a team that helps me out with everything as far as finances. My mom is the main person that it all goes through. As far as myself, it’s kind of up to me what I want to know and what I want to learn. I’ve learned a lot from my mom as I’ve gone through this because of how important she’s been with handling everything and putting important systems in place. It’s been a learning curve for both of us.”

Let’s go back to the “Mama, I Made It” series where this partnership will debut. We talked about your mom, but what does the phrase “I Made It” mean to you?

“For me, it’s about being in a place where I’m in a very good spot financially. I’ve been blessed with a lot of good opportunities, but it’s about being prepared for the moment and having systems in place and being ready to handle everything that’s being thrown my way.”

What’s been the most eye-opening thing for you when it comes to navigating this new-age NIL world of college athletics?

“The biggest part is just trying to balance it all. It can demand a lot of time, and you can get lost and focused on that. But having systems in place and a team that is around to help me go through everything and make everything easier for me has been huge and just lets me focus on basketball.”

One thing that really stands out in the NIL space is how many big dollar numbers and arbitrary reports are thrown out there when it comes to NIL earnings. Do you pay attention to that stuff?

“A lot of basketball players and athletes deal with it … it’s really just something that you have to learn to deal with in your own certain ways. For me, it’s about ignoring it and not really reading into it. I know what the truth is and what’s going on. It’s about focusing on the people around me that are in my circle.”

Is that something that you’ve had to really learn and work with people that you’re close to? I have to imagine that it has to be really challenging to ignore all of that.

“It does come with challenges, and you learn over time how you deal with it personally. I think just having a support system around me – people that you’re really close with – has really helped with blocking out all the outside stuff.”

What advice would you give to an incoming highly touted freshman about navigating the NIL space?

“The biggest thing is getting educated and learning about it yourself so you know what’s going on. You have to have people around you that you trust and know are all about the right things so they can help lead you in the right direction and make things easier on you. You want to be able to focus on just playing and be able to do what you love to do.”

How is this new partnership with Chime going to help you navigate your finances?

“It’s going to help me learn and educate me on the financial aspects of everything. It’s a really great tool. It’s going to help educate me and continue to grow and learn about finances as it becomes more and more important in my life.”

Let’s close it out with a really fun question. If you could pick one guy in the NBA, a current player or incoming player, who you can’t wait to go up against, who is that player and why?

“I would say Khaman [Maluach]. He’s one of my former teammates. I love him, and he’s one of my best friends. That would be really cool.”

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Missouri DE Damon Wilson II sues Georgia, setting up landmark player vs. school NIL legal battle

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Former Georgia defensive end Damon Wilson II has sued the school’s athletic association, escalating one of the messiest player-school disputes of the NIL and transfer portal era.

In a 42-page complaint filed Tuesday morning in Boone County, Mo., Wilson’s attorneys allege a civil conspiracy involving the Bulldogs and Georgia’s collective to try to “penalize Wilson for his decision to transfer.” The suit alleges that they interfered with his ability to enter the portal and lied about his NIL buyout. The former five-star recruit spent this season at Missouri.

The move is a counter to Georgia earlier seeking to go to arbitration to get $390,000 from Wilson, alleging damages after the player signed an agreement to return to Athens for his junior season before entering the transfer portal a month later.

It’s also believed to be the first time a player and school have taken each other to court over an NIL dispute. The resolution could hinge on Wilson’s argument that the NIL agreement with Georgia’s collective was a binding contract.

“Georgia appears intent on making an example of someone, they just picked the wrong person,” said Jeff Jensen, one of Wilson’s attorneys. “Damon never had a contract with them. I don’t see how Georgia thinks intimidation and litigation will help their recruitment efforts — maybe players could bring lawyers with them to practice.”

“As this matter involves pending litigation, we will have no additional comment at this time and refer you to our previous statement,” University of Georgia Athletic Association spokesman Steven Drummond said.

The backstory

Wilson appeared in 26 games at Georgia from 2023 to ‘24 and was expected to be a significant contributor this season when he signed an NIL agreement last December with Georgia’s Classic City Collective. The terms sheet called for him to receive $30,000 per month from December 2024 through January 2026.

A month after signing the deal, he transferred to Missouri, where he led the Tigers with nine sacks. Because the agreement was contingent upon his staying at Georgia, the collective ended the deal.

In October, the UGAAA filed an application to compel arbitration in Athens-Clarke County, Ga. It alleged Wilson owed $390,000 — the unpaid amount on the deal — in liquidated damages, as spelled out in the terms sheet.

What Wilson’s suit argues

The suit alleges Georgia staffers falsely told multiple unnamed Power 4 programs that Wilson would owe the Bulldogs $1.2 million if he left. That action was “an effort to prevent (other schools) from offering Wilson an NIL agreement, thereby impeding his ability to obtain an NIL agreement from a competing program that was the product of free and open competition for his athletic services and NIL licensing rights.”

It also contends the Bulldogs didn’t immediately put his name in the portal but instead launched an “all-out offensive” to try to keep him at Georgia. Those acts were part of what the suit called a “civil conspiracy” to interfere with Wilson’s business endeavors by the suit’s defendants: UGA’s athletic association, the collective and its two now-former CEOs, Matt Hibbs and Tanner Potts.

The suit also includes a count of interfering with Wilson’s business opportunities and accuses UGA’s athletic association of violating the confidentiality provision of the terms sheet by sharing its contents, including through a public court filing.

Much of the complaint addresses the NIL deal itself. The suit said Wilson and several other teammates were simply told by a Bulldogs employee to go upstairs at the football building to sign the agreement during preparations for the College Football Playoff. Wilson’s filing argues the deal is not enforceable because it says its terms would “be used to create a legally binding document.” That document was not created. The filing also notes that the terms sheet encouraged Wilson to “seek legal counsel” before finalizing a full agreement. If Wilson’s reading is correct, he would not owe the $390,000 the Bulldogs claim he does.

Finally, the suit includes a count of defamation over a line from a Bulldogs spokesperson about expecting athletes to honor commitments. The statement, the complaint said, implies that Wilson was dishonest, which hurts his reputation.

Wilson lost out on endorsement opportunities and NIL revenue and suffered emotional and mental distress caused by the Bulldogs’ false claims, his attorneys allege. He’s seeking a “fair and reasonable amount of damages” for the “financial and reputational harm he has suffered” along with legal fees.

Why this case is important

Georgia’s filing against Wilson this fall was the first known instance of a school taking a current/former player to court over an NIL buyout. And this complaint appears to be the first time a player has sued a school regarding an NIL deal.

The closest comparison is one-time Florida signee Jaden Rashada’s pending lawsuit over a $13.85 million dispute. But he filed that against three individuals involved (including now-former Florida coach Billy Napier) and a booster’s private company; the Gators have not been named as a party in the case.

As the player compensation space evolves in the first year of direct revenue sharing between schools and athletes, disputes will continue to arise. Whether contracts are binding is, to some degree, an open question and affects whether players can essentially act as free agents every year. This case is one of the first, best looks into how the issue might be resolved.



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Former Tennessee QB Nico Iamaleava returning to UCLA for second season

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Updated Dec. 22, 2025, 10:57 p.m. ET





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Four takeaways from the first weekend of the College Football Playoff

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Dec. 23, 2025, 5:35 a.m. ET

If you watched any part of Ole Miss’ 41-10 blowout of Tulane, the one common theme you felt was that the absence of former head coach Lane “Benedict” Kiffin was not acknowledged by the home fans; they even appeared to embrace it. It took a while for Rebel Nation to realize it but Kiffin simply was never “one of them” and, while he built the program, he did not measure up to the “Ole Miss family.” Most Rebel fans would probably tell you now they’d rather lose without him than win with him. Kiffin has now been fully exposed and St. Nick (Saban, now known as Mr. Hypocrite) and Pete Carroll, his self-proclaimed advisers, should be ashamed for their comments supporting the manner in which he tried to negotiate his way to both coaching one team and recruiting for another simultaneously. One is the GOAT who ran away from NIL and the transfer portal while the other is a recognized cheater by many. The best part is Kiffin’s LSU Tigers play at Mississippi next year. Good riddance!



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The Year Schools Paid Their Players

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The Year Schools Paid Their Players


































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Kenny Dillingham-Michigan saga proves college football about money

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Dec. 23, 2025, 6:07 a.m. ET





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No. 1 college football team predicted to sign $2.1 million transfer QB

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As Indiana prepares to host its first-ever College Football Playoff game as the No. 1 seed, the Hoosiers are quietly already planning for 2026.

Fernando Mendoza, a redshirt junior transfer who led the Hoosiers to a 13-0 regular season, won the 2025 Heisman Trophy after throwing 2,980 yards and a national-best 33 passing TDs and is widely seen as an early NFL first-round prospect.

Should Mendoza depart for the draft, Indiana would be tasked with replacing an elite, NFL-caliber starter, which explains why numerous quarterbacks expected to enter the transfer portal have been linked to the Hoosiers.

On a December 20 episode of “Hoosiers Football Tailgate,” host Coach Griff specifically named TCU quarterback Josh Hoover, who announced he will enter the transfer portal and skip the Alamo Bowl, as a name Indiana should watch.

“I like this guy as a definite target for Indiana,” Griff said. “So, Josh Hoover, keep an eye on him as a potential target… The one I think they’ll really try to get is Hoover.” 

TCU Horned Frogs quarterback Josh Hoover.

TCU Horned Frogs quarterback Josh Hoover (10) comes off the field during the game between the Horned Frogs and the Bearcats | Jerome Miron-Imagn Images

Hoover was a three-star recruit out of Rockwall-Heath (Texas) and initially committed to Indiana in 2021 before flipping to TCU after the school extended an offer. 

He then redshirted in 2022 and became the starter in 2023, producing breakout numbers in 2024 with 3,949 passing yards, 27 passing touchdowns, and 11 interceptions with a 66.5% completion rate.

In 2025, Hoover threw for 3,472 yards and 29 TDs, with 13 INTs, and projects among the most productive returning QBs in 2026 on career totals of 9,629 passing yards, 80 total TDs, and a career passer rating of 147.8.

On3’s NIL valuations list also shows Hoover ranking among the most marketable college quarterbacks, with a valuation in the neighborhood of $2.1 million.

Hoover is an intriguing option for Indiana due to his proven production and Power Five experience, positioning him as a potential one-year, plug-and-play solution as Curt Cignetti prioritizes continuity.

There is also a “full-circle” aspect to his recruitment, as Hoover originally committed to Indiana before flipping to TCU in 2021.

Read More at College Football HQ

  • Major college football program loses 15 players to transfer portal

  • College Football Playoff team has ‘significant interest’ in 4,000-yard QB

  • College football quarterback enters transfer portal after 4,000-yard season

  • No. 1 ranked transfer portal player predicted to join College Football Playoff team



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