Jake Retzlaff of Brigham Young University, marking the first Jewish quarterback in the school’s history, has entered into an NIL (Name, Image and Likeness) partnership with the kosher food brand Manischewitz, as both parties disclosed on Thursday. Adopting the moniker “BYJew,” Retzlaff stands out as one of merely three Jewish students at the university affiliated […]
Jake Retzlaff of Brigham Young University, marking the first Jewish quarterback in the school’s history, has entered into an NIL (Name, Image and Likeness) partnership with the kosher food brand Manischewitz, as both parties disclosed on Thursday.
Adopting the moniker “BYJew,” Retzlaff stands out as one of merely three Jewish students at the university affiliated with the Latter-day Saints.
A junior who was appointed as the starting quarterback ahead of the season, Retzlaff has guided the Cougars to an impressive 10-2 record and a national ranking of No. 18. He has amassed 2,796 yards passing, with 20 touchdowns and 10 interceptions to his name.
We are excited to unveil a collaboration that was anticipated by many:@jretz11 (known as BYJew) & Manischewitz!
Jake has made history this season as the first Jewish quarterback at Brigham Young University. The world’s leading Jewish brand is delighted to support him on his journey! pic.twitter.com/lcUJA5eeRT— Manischewitz (@ManischewitzCo) December 4, 2024
Retzlaff expressed that the celebrated Jewish brand “has always been an integral part of my life.”
“Growing up, my go-to snack was matzo with peanut butter, and every Passover, my family and I crafted matzo pizza together,” he noted in a news release. “During Chanukah, we had a tradition of making potato latkes. Now, at BYU, I can share these customs with my teammates. This collaboration signifies more than just football — it’s about building connections and embracing Jewish pride in unexpected ways.”
In a trending video that announced the partnership, Retzlaff performs football drills while holding a box of matzo.
Manischewitz announced plans to create limited-edition Jake Retzlaff Matzo Boxes to “honor the blend of athletic success and cultural legacy.” Additionally, Retzlaff is set to share his narrative and connection to Manischewitz through video content on social media platforms.
“We are thrilled to formally welcome Jake into the Manischewitz family this holiday season,” stated Shani Seidman, chief marketing officer of Kayco, the parent company of Manischewitz. “He serves as such an inspiration, and we take pride in backing his promising football journey and aspirations. This partnership embodies everything our brand strives for—celebrating our heritage and promoting awareness of Jewish cuisine and excellence.”
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