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NIL

From High School Phenom to Campus Legend — How NIL Deals Are Reshaping College Basketball and Football Recruiting

Share Tweet Share Share Email The rules for college sports have changed a lot. Athletes used to have to wait until they turned pro to make money off of their fame. Now, they’re making money before they even get to campus. High school athletes, especially top basketball and football recruits, are becoming very valuable marketing […]

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The rules for college sports have changed a lot. Athletes used to have to wait until they turned pro to make money off of their fame. Now, they’re making money before they even get to campus.

High school athletes, especially top basketball and football recruits, are becoming very valuable marketing tools thanks to NIL (Name, Image, and Likeness) rights. As the world of college sports changes, these young stars are trying to figure out a complicated new system where fame, money, and athletic promise all come together. NIL deals give young athletes a way to start their own businesses, build their brands, and become financially independent, just like https://casinosanalyzer.com/low-deposits/10-dollar-deposit-casino make it easier to get into online gaming.

NIL 101: A Marketplace That Moves Quickly

The NCAA put in place temporary NIL rules in June 2021 that let student-athletes make money from their own brand without losing their eligibility. Since then, the doors have opened wide. Players are getting paid to endorse products, appear in commercials, run social media campaigns, and even start their own lines of products.

The NIL space has grown quickly, and new players have come into the game:

  • NIL collectives are groups of schools that pool donor money to get the best players.
  • Marketing agents: experts at building athlete brands.
  • Digital platforms help brands and athletes work together on short-term marketing deals.

It’s now common for high school stars, especially those from big states like Texas, Florida, and California, to think about NIL offers when they are making their college decisions.

Things have changed in the recruiting game.

Relationships and fit have always been important in college recruiting, but NIL has added a new, disruptive factor: financial leverage.

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It’s not uncommon for 5-star quarterbacks and skill position players to sign NIL deals worth six or seven figures. Top programs now try to get players to come to them not only by offering training facilities or a history of winning championships, but also by having clear NIL plans. Schools like Alabama, Texas, USC, and Ohio State have become big players in NIL because they have a lot of alumni and institutional resources.

Basketball players, especially those with a lot of followers on social media or highlight reels that go viral, are in a great position to benefit. A single high school dunk video can get millions of views, which is great for sponsors. Programs with a lot of guards and coaching staffs that know how to use the media are now attracting talent in part through NIL ecosystems that focus on media exposure.

From flashy deals to long-lasting branding

Smart athletes aren’t just thinking about how much money they’ll make; they’re also thinking about how long their brand will last. NIL is speeding up the process of making teenage athletes professionals. Players are learning how to:

  • Make your own websites and lines of merchandise
  • Make money from your TikTok, Instagram, and YouTube videos
  • Work with brands from your area and across the country
  • Get legal help when you negotiate contracts.

To improve their public image, some athletes are starting foundations or working with nonprofits. It’s like going into a business incubator that teaches college students how to handle money, public relations, and brand equity.

Effects on the culture of the team and the locker rooms

NIL is good for individuals, but it also makes people wonder about how teams work. Will players get angry if one makes $500,000 and the other makes nothing? Can coaches keep their egos in check?

So far, the results are different. Some teams say that morale has gone up because the athletes feel more secure in their finances and more in control. Some people are worried about broken locker rooms and the loss of a team-first culture. Programs that have strong leaders and teach NIL tend to do a better job of balancing these factors.

Schools like Clemson and Michigan have added NIL education modules that teach students about taxes, contracts, and how to be financially responsible. Coaches are taking on more and more of the CEO role, not only helping athletes get better, but also helping them build their professional brands.

Making things fair—or making the gap bigger?

Some people say that NIL could make the gap between top-tier and mid-major programs even bigger. Wealthy schools can put more money into NIL infrastructure, which makes it harder for smaller programs to get top talent.

Others think that NIL makes things fairer by letting lesser-known schools’ underdog athletes build niche followings. A great wide receiver at a small college could become a regional star by working with local businesses. In the same way, a point guard with a charming online personality can make money from a loyal digital fanbase without ever playing on national TV.

High School Athletes as Brand Builders

One of the most noticeable changes is how early this process starts now. Even 15- or 16-year-old athletes are creating professional images:

  • Carefully choosing what to post on social media
  • Working together with media outlets in high school
  • Putting up highlight reels that look like movies
  • Going to NIL education camps and meetings

Parents, high school coaches, and even personal managers are now involved in making decisions. This early start helps players learn about the business side of sports, but it also puts a lot of pressure and attention on them.

The Gray Areas of Law and Morality

Some states let high school athletes sign NIL deals, but others don’t. This makes for a patchwork system that can be confusing, lead to legal problems, and be unfair.

There are still worries about exploitation, though. Are teens ready to sign contracts with big brands that last for years? Who keeps them safe from bad deals? Regulatory frameworks are still catching up, and as lawsuits happen, the situation will probably change again in the next few years.

Looking Ahead: NIL’s Effects in the Future

NIL isn’t going anywhere, and it will have a bigger impact on college sports in the future. We can expect the following in the near future:

  • More technology will be used in NIL deal marketplaces.
  • Better data analysis to figure out how much an athlete is worth as a marketer
  • AI-generated brand profiles to help athletes find sponsors
  • Digital branding opportunities with NFTs and metaverse tie-ins

People who see NIL not as a way to make money but as a way to invest in their own and others’ growth will be the real winners.

Last Thoughts

High school stars are no longer just prospects; they’re becoming businesses, with highlight reels and sponsorship deals. NIL has changed how schools recruit players, raised the bar, and turned college campuses into marketing centers. As players go from phenoms to legends, they are no longer just trying to win trophies; they are also trying to build a legacy, make money, and make a difference.

NIL deals give young athletes a chance to try out being an entrepreneur, just like $10 deposit casinos give casual gamers a simple way to get started. These deals open doors that were closed just a few years ago.

There is now a new playbook for the journey from prep star to campus icon. And for athletes who have the right skills, timing, and vision, the game has never looked better.











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Verma to guide Mizzou through NIL and roster planning |

Mizzou football coach Eliah Drinkwitz has made one thing clear on Missouri’s hire of Gaurav Verma: He is not a general manager. While the GM position is becoming a more prevalent role across other programs and sports — including Tim Fuller for Mizzou men’s basketball — it isn’t something Drinkwitz is currently seeking. Instead, Verma […]

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Mizzou football coach Eliah Drinkwitz has made one thing clear on Missouri’s hire of Gaurav Verma: He is not a general manager.

While the GM position is becoming a more prevalent role across other programs and sports — including Tim Fuller for Mizzou men’s basketball — it isn’t something Drinkwitz is currently seeking.

Instead, Verma will step into a role as director of football strategy and finance.

“I just want to make it clear: he’s not a GM. … That’s not even kind of what we did,” Drinkwitz said Saturday in a news conference. “It’s really just roster construction; he doesn’t have the ability to fire me.”

Verma will be the business guru of sorts for Missouri, or as Drinkwitz likes to call it, “G-Money.” The idea of his role is navigating the program through revenue sharing and contract management amid the expansion of NIL with the $2.8 billion House settlement.

With plenty of experience under his belt in the finance world, Verma has the credentials to take on such a role.

What is Verma bringing to Mizzou?

Verma received a bachelor’s degree in economics and political science from Johns Hopkins in 2017. He later earned an MBA in finance from MIT in 2023.

Verma’s experience primarily consists of investment banking and data science. However, his most recent position came with the Denver Broncos as a salary cap specialist, per a Mizzou Athletics news release. According to his LinkedIn profile, it was also an administrative role.

Although the NFL salary cap is different than that of college football, Verma seems to be tackling a similar job with Missouri. Now that athletic departments can share up to $20.5 million of revenue with student-athletes, having someone with his background can help ensure the football program’s share is distributed properly.

What Verma provides isn’t going to directly translate on to the field, but he will be an important part of what the Tigers can build in the future.

“With college football evolving rapidly through revenue sharing and strategic roster management, I’m excited to apply my background in finance and the NFL to help Mizzou build sustainably competitive teams on the sport’s biggest stage — the SEC,” Verma said Friday in a news release.

What does the role mean?

Verma is the first-ever director of football strategy and finance at Mizzou, so there isn’t much groundwork to estimate what his impact could look like. However, there are enough details to get an idea.

These following job responsibilities are stated in the news release:

  • Roster, scholarship and revenue cap planning
  • Talent evaluation and scouting operations
  • Recruiting calendar and logistics
  • Analytics and recruiting infrastructure
  • Compliance, NIL and interdepartmental collaboration

Verma will be reporting directly to Drinkwitz on any matters, while also collaborating with the “recruiting staff, compliance department, athletics administration and Every True Tiger Brands.”

So, what does that all mean?

Unlike Fuller, Verma isn’t expected to handle much of the player and agent relations. His job ultimately comes down to strategic planning for the program’s finances — an area that Drinkwitz can now take less of a responsibility in. The NIL expansion brings a lot of question marks, but he can help answer them.

As Drinkwitz mentioned Saturday, Verma will be able to inform the program on what the contracts of players look like. The third-string running back, a second-year returner and incoming recruits all bring different value, and he can determine what the designated salary for each should look like. In roster building, this should ensure stability and continuity.

As college athletics undergo substantial changes, Verma’s hire puts Mizzou in a position to be ready for them.





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Michigan legend Tom Brady on current college athletics landscape: ‘The priorities are a bit messed up’

Former Michigan Wolverines football quarterback Tom Brady went 20-5 as a starter in college, before going on to win seven Super Bowls in the NFL. Having retired following the 2022 season, Brady will undoubtedly be inducted into the Pro Football Hall of Fame in 2028. Brady often credits his career at Michigan for setting up […]

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Former Michigan Wolverines football quarterback Tom Brady went 20-5 as a starter in college, before going on to win seven Super Bowls in the NFL. Having retired following the 2022 season, Brady will undoubtedly be inducted into the Pro Football Hall of Fame in 2028.

Brady often credits his career at Michigan for setting up the success he had in the pros. He was buried on the depth chart to start, persevered, earned a starting job but was continued to be pushed, got drafted in the sixth round and learned how to climb the ranks in the NFL, too.

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The 48-year-old joined Fox Sports’ Joel Klatt on ‘Big Noon Conversations,’ discussing, among many other topics, the current landscape of college football and how it relates to his time at Michigan.

The five-time Super Bowl MVP has been vocal about his concerns with how the unlimited transfer rule and NIL are shaping college athletics. He believes today’s youth may be missing out on experiences and lessons that they could benefit from long term.

“You look at your own personal experience with college football and the blessing that college football was for me and how it really propelled me into a successful professional career,” Brady said. “There were so many lessons that I learned in college about competition, about growing up, about responsibility and accountability, about team, about decision-making, about work ethic, about leadership.

“All of those sustainable traits that I learned at Michigan, through not only my doing, my experience, but watching some of the other incredible men that I got to be a part of on that team and teams that I was a part of, for my entire life I can look back on that and be grateful.”

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In college, and subsequently throughout life, Brady faced adversity head on.

“I didn’t go to three different colleges,” the Michigan legend continued. “I didn’t leave college when it seemed like I wasn’t gonna play. I wasn’t at college to do anything other than have a great college experience, to go to school, to have camaraderie with my teammates and to compete at a high level. That’s really where the focus was. And at a young age, that’s where I think the focus needs to be.”

The focus now, Brady implied, is on the money and finding the path of least resistence.

“The commercialization of what’s happened in college sports, I wonder whether many kids these days will learn those sustainable traits that I think are invaluable to their life and life experience,” he said. “Are we doing them a disservice because we’re tempting them with some money in their pocket?

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“It’s very intriguing to get that quick dollar. Look, we had a $400 scholarship check, and it seemed like I was rich. It really did. I’m sure most kids felt like that. We got pizza cards to go to dinner, and we had training table, and it was an amazing experience. We didn’t think about the money.

“These kids are at such young ages. Their frontal lobes aren’t even fully developed yet, and now we’re tempting them with real life, adult situations — and their parents, and now they have agents. I’m sure it’s a very confusing time, and I’m sure a lot of parents are confused, I’m sure a lot of kids are confused.

“But because we’re just talking about money, money, money, money … that’s the only value in college? Is that what we’re saying? To me, the priorities are a bit messed up.”

Would Tom Brady have stayed at Michigan if current rules were in place?

In the past, Brady has discussed how he considered leaving Michigan for California, but decided to stick it out after conversations with head coach Lloyd Carr and athletic counselor Greg Harden, who’d hammer home the point of making the most of his opportunities and not worrying about those he was competing with.

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In those days, a football player would’ve had to sit out a year before becoming eligible at a new school. But if the current rules were in place, he would’ve been able to play right away. Brady was asked if he would’ve stayed at Michigan given the new transfer freedom that current athletes have.

“It’s such a hypothetical situation or question to think about,” the former Michigan quarterback said. “The only thing I could answer is to say that based on what my experience was, I wouldn’t want it any other way than the way that I did it.

“My college experience was very challenging. It was very competitive. The lessons I learned in college — and certainly about competition — those traits transformed my life as a professional. I was ready to compete against anybody, because the competition in college toughened me up so much that I had a self-belief and self-confidence that whatever I was faced with, I could overcome that.

“If we take that away from a young student athlete to say, ‘You know what? I know it’s tough to compete. But you know what we’re gonna do: Before you have to compete, we’re actually going to put you somewhere else so that you don’t have to compete.’ That is absolutely the wrong thing to do to a young child.

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“And I would challenge all the coaches and all the parents, they’re the ones that have to guide these kids. You can’t expect a 17- or 18-year-old to make these great decisions. They’re young. They don’t have life experience. It should be the parents. Be a good parent! Teach your kid the right values! What’s gonna sustain them in their careers over a period of time? Whether it’s football or whether it’s business or whether it’s teaching or law school or medical school or a trade, whatever you want to do.

“You’re gonna have to go through hard things in your life, you’re gonna have to make tough choices. And the value isn’t always about the last dollar. All of these things that are happening in college sports, we’re prioritizing the wrong things. We’re valuing the wrong things.

“I’m not saying it’s not important. It’s one of 10 things that are important. And certainly, to me, it’s not the most important. So when kids do go through that the right way, they’re actually learning the right values. When you have the right values in life, that’s gonna sustain you as you move on through the rest of your life.”



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Mizzou football's hire of Verma

Mizzou football Eliah Drinkwitz has made one thing clear on Missouri’s hire of Gaurav Verma: He is not a general manager.  While the GM position is becoming a more prevalent role across other programs and sports — including Tim Fuller for Mizzou men’s basketball — it isn’t something Drinkwitz is currently seeking. Instead, Verma will […]

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Mizzou football's hire of Verma

Mizzou football Eliah Drinkwitz has made one thing clear on Missouri’s hire of Gaurav Verma: He is not a general manager. 

While the GM position is becoming a more prevalent role across other programs and sports — including Tim Fuller for Mizzou men’s basketball — it isn’t something Drinkwitz is currently seeking.

Instead, Verma will step into a role as director of football strategy and finance.

“I just want to make it clear: he’s not a GM. … That’s not even kind of what we did,” Drinkwitz said Saturday in a news conference. “It’s really just roster construction; he doesn’t have the ability to fire me.”

Verma will be the business guru of sorts for Missouri, or as Drinkwitz likes to call it, “G-Money.” The idea of his role is navigating the program through revenue sharing and contract management amid the expansion of NIL with the $2.8 billion House settlement.

With plenty of experience under his belt in the finance world, Verma has the credentials to take on such a role. 

What is Verma bringing to Mizzou?

Verma received a bachelor’s degree in economics and political science from Johns Hopkins in 2017. He later earned an MBA in finance from MIT in 2023.

Verma’s experience primarily consists of investment banking and data science. However, his most recent position came with the Denver Broncos as a salary cap specialist, per a Mizzou Athletics news release. According to his LinkedIn profile, it was also an administrative role. 

Although the NFL salary cap is different than that of college football, Verma seems to be tackling a similar job with Missouri. Now that athletic departments can share up to $20.5 million of revenue with student-athletes, having someone with his background can help ensure the football program’s share is distributed properly.

What Verma provides isn’t going to directly translate on to the field, but he will be an important part of what the Tigers can build in the future.

“With college football evolving rapidly through revenue sharing and strategic roster management, I’m excited to apply my background in finance and the NFL to help Mizzou build sustainably competitive teams on the sport’s biggest stage — the SEC,” Verma said Friday in a news release.

What does the role mean?

Verma is the first-ever director of football strategy and finance at Mizzou, so there isn’t much groundwork to estimate what his impact could look like. However, there are enough details to get an idea.

These following job responsibilities are stated in the news release:

  • Roster, scholarship and revenue cap planning
  • Talent evaluation and scouting operations
  • Recruiting calendar and logistics
  • Analytics and recruiting infrastructure
  • Compliance, NIL and interdepartmental collaboration

Verma will be reporting directly to Drinkwitz on any matters, while also collaborating with the “recruiting staff, compliance department, athletics administration and Every True Tiger Brands.”

So, what does that all mean?

Unlike Fuller, Verma isn’t expected to handle much of the player and agent relations. His job ultimately comes down to strategic planning for the program’s finances — an area that Drinkwitz can now take less of a responsibility in. The NIL expansion brings a lot of question marks, but he can help answer them. 

As Drinkwitz mentioned Saturday, Verma will be able to inform the program on what the contracts of players look like. The third-string running back, a second-year returner and incoming recruits all bring different value, and he can determine what the designated salary for each should look like. In roster building, this should ensure stability and continuity. 

As college athletics undergo substantial changes, Verma’s hire puts Mizzou in a position to be ready for them.

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NIL Oversight Tightens as Athlete Payments Reach New Scale

Last Updated on August 11, 2025 More than $1.6 billion in NIL money is expected to paid out to college athletes this year according to Opendorse, much of it managed by outside parties with little direct supervision. The arrangement has added pressure on athletic departments already dealing with contract disputes, confusing tax requirements, and uneven […]

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NIL Oversight Tightens as Athlete Payments Reach New Scale

Last Updated on August 11, 2025

More than $1.6 billion in NIL money is expected to paid out to college athletes this year according to Opendorse, much of it managed by outside parties with little direct supervision. The arrangement has added pressure on athletic departments already dealing with contract disputes, confusing tax requirements, and uneven application of existing rules. Federal agencies may soon be stepping in to reassert control.

An executive order from President Trump has asked the The Department of Education, Department of Justice, the Department of Labor, and the Federal Trade Commission to get involved by providing guidance and clarifications focused on issues ranging from the application of Title IX with regards to revenue sharing to athletes’ status as non-employees.

As athletic departments begin to implement revenue sharing, some compliance departments have started pointing to industries where large sums move cleanly, without delays or extended oversight. According to Esports Insider payout speed insights, top betting platforms now process user withdrawals in minutes through fully automated systems built for simple, secure, and instant payments. With the gap in speed and certainty growing, these differences in infrastructure are reshaping how programs weigh reliability and turnaround speed.

New guidelines put in place by the NCAA this July place direct responsibility on schools to manage funding streams with reporting guidelines in place. Instead of relying on third-party organizations, institutions will soon be required to structure NIL payouts under a regulated cap, with up to $20.5 million annually permitted for direct distribution to athletes.

That figure, which sits outside the scholarship budget, marks the beginning of a phased system expected to reach $33 million per year, per institution, over the next decade. Most of the money will still concentrate on football and men’s basketball, but that may change if there are future Title IX challenges or guidance from the federal government.

In response, several Division I universities have started building their own NIL tracking tools, borrowing from fintech models that show payments as they happen. These systems are still in early stages, but what once felt like a chaotic experiment is settling into a $1 billion system that demands precision, and those adjusting in motion are already setting the pace.

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Rick Pitino joins Coach K in calling for ACC-Big East merger

Back in January, Mike Krzyzewski made headlines when he pitched the idea of the ACC and the Big East merging to form a “mega conference” to keep up with the SEC and Big Ten. Another prominent voice has joined him: Rick Pitino. On a podcast with Jon Rothstein, Pitino said that the Big East teaming […]

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Back in January, Mike Krzyzewski made headlines when he pitched the idea of the ACC and the Big East merging to form a “mega conference” to keep up with the SEC and Big Ten. Another prominent voice has joined him: Rick Pitino.

On a podcast with Jon Rothstein, Pitino said that the Big East teaming up with the ACC would be “an awesome thing” for college basketball, combining the traditional powers of Duke, North Carolina, and Louisville with the Big East brands of UConn, Villanova, St. John’s, etc. Last season, Pitino brought St. John’s back to prominence in year two, leading the Red Storm to a 31-5 record, including an 18-2 mark in conference play, and the Big East championship.

“In order for the Big East and the ACC to survive this football mania — because a bad college football game will surpass an NBA playoff game as far as viewership is concerned,” Pitino said. “So, if we want to survive basketball-wise with the ACC and the Big East and to preserve the Dukes, the Carolinas, the Louisvilles of the world, and the Big East, combining it into a mega conference would be an awesome thing.”

Awesome, yes, but realistic? Not exactly. Most of the schools in the Big East don’t play football, so it’s hard to see the ACC agreeing to a merger from a financial standpoint. There are also TV rights to consider. Pitino said he would like the Big East to expand to 16-17 teams “yesterday” in order to give each school a natural partner/rival; however, he said the league’s presidents are against expansion because adding more schools would mean distributing more money.

“Unfortunately, outside of Coach K and myself, I don’t think there are a lot of feelings that way,” he said of a potential ACC/Big East merger. “I don’t think the NCAA is very proactive, I don’t think the ACC and the Big East are very proactive. I don’t think they think outside of the box.”

Even at age 72, Pitino is still thinking outside of the box. Later in the conversation with Rothstein, he said coaching “keeps [me] young” and opened up about a recent conversation he had with his son Richard, the head coach at Xavier.

“My son and I, Richard, had a huge discussion the other night. He said, ‘Why would you ever retire?’ And I said, ‘Well, you get on in age.’ He said, ‘Yeah, but what would you do? You suck at golf. What else would you do?’ I said, ‘I’ll go watch you play, Richard, and hopefully see you get to a Final Four. And he said, ‘No, let’s talk seriously.’ I said, ‘No, I agree with you. I don’t know what else I would do.’

“I think the blessing for me is I was two years out of the game, and boy, did I miss it. I can’t do what Jay Wright does. He’s just such a together person; he really is. He’s just great at so many different things. If I’m without basketball, I think I would age considerably.”

One thing is for certain: Pitino being back and good makes college basketball a much more entertaining sport.



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Tom Brady sounds off on what’s wrong with college football

College sports are significantly different from when Tom Brady led the Michigan Wolverines at quarterback in the late 1990s, and the retired seven-time Super Bowl champion is wary of the current landscape of college football in the NIL era. The path that Brady took at Michigan is becoming a rarity in today’s era. He appeared […]

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College sports are significantly different from when Tom Brady led the Michigan Wolverines at quarterback in the late 1990s, and the retired seven-time Super Bowl champion is wary of the current landscape of college football in the NIL era.

The path that Brady took at Michigan is becoming a rarity in today’s era. He appeared in only 6 games before getting his first real opportunity as a full-time starter as a junior. Brady went on to start his final two seasons before landing to the New England Patriots with the 199th pick in 2000 NFL Draft.

Fast forward to today, where players, especially quarterbacks, are tempted with lofty NIL packages and playing-time guarantees in the transfer portal. Players are no longer incentivized to develop behind the scenes, waiting their turn for a starting role.

Michigan Wolverines quarterback Tom Brady (10)

Michigan Wolverines quarterback Tom Brady (10) / RVR Photos-Imagn Images

“I wasn’t at college to do anything other than have a great college experience, to go to school, to have camaraderie with my teammates and to compete at a high level,” Brady said on “The Joel Klatt Show.” “That’s really where the focus was, and at a young age, I think the focus needs to be.”

The NCAA doesn’t consider student athletes as employees of their schools, but players are basically professionals. And that has even trickled down to the high school ranks, where recruits are offered revenue-share contracts before playing a snap of college football.

That has created a shift to “messed up” priorities, according to Brady.

“I wonder whether many kids, these days, will learn those sustainable traits that, I think, are invaluable to their life and life experience,” Brady continued. “Are we doing them a disservice because we are tempting them with some money in their pocket? The quick dollar, it’s very intriguing to get that quick dollar. To me, the priorities are a bit messed up.”



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