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Connecting with Suppliers at SEMA 2024: Tips for Buyers

The SEMA Show 2024 is just around the corner, and for buyers in the automotive aftermarket industry, it’s a golden opportunity to connect with suppliers, discover new products, and forge valuable partnerships. With over 2,400 exhibitors expected, navigating the show floor can be overwhelming. Here are some essential tips to help buyers make the most […]

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The SEMA Show 2024 is just around the corner, and for buyers in the automotive aftermarket industry, it’s a golden opportunity to connect with suppliers, discover new products, and forge valuable partnerships. With over 2,400 exhibitors expected, navigating the show floor can be overwhelming. Here are some essential tips to help buyers make the most of their supplier interactions at SEMA 2024.

Pre-Show Planning

Research and PrioritizeBefore you even set foot in Las Vegas, do your homework. Review the list of exhibitors and identify the suppliers that align with your business needs. Prioritize your must-visit booths and create a rough schedule to ensure you don’t miss out on key connections.Schedule AppointmentsMany suppliers appreciate pre-scheduled meetings. Reach out to your top-priority vendors in advance to set up appointments. This ensures you’ll have dedicated time with key suppliers and helps you structure your days at the show more efficiently.

Maximize Your Time on the Show Floor

Start with the New Products ShowcaseBegin your SEMA experience at the New Products Showcase. This area gives you a quick overview of the latest innovations and can help you identify new suppliers to add to your list.Use the SEMA Show AppDownload the official SEMA Show app to navigate the floor plan, track your schedule, and get real-time updates on events and exhibitor locations. This tool is invaluable for managing your time effectively.

Engaging with Suppliers

Ask the Right QuestionsWhen meeting with suppliers, come prepared with specific questions. Inquire about:

  • Minimum order quantities
  • Lead times
  • Customization options
  • Warranty and return policies
  • Marketing support

These questions will help you quickly assess whether a supplier is a good fit for your business.Request Product DemonstrationsSeeing products in action can be far more informative than just looking at them. Don’t hesitate to ask for demonstrations, especially for new or complex products.

Building Relationships

Network Beyond the BoothTake advantage of SEMA’s networking events and after-hours gatherings. These informal settings often lead to more candid conversations and stronger relationships with suppliers.Follow Up PromptlyAfter meeting with a supplier, make notes about your conversation and any action items. Follow up within a week of the show to maintain the momentum of your new connections.

Leveraging Technology

Use Digital Tools for Information ExchangeMany suppliers now offer digital catalogs or QR codes for easy access to product information. Take advantage of these tools to reduce the amount of physical materials you need to carry and to easily share information with your team back home.Explore Virtual OptionsSome suppliers might offer virtual booth tours or online meetings for more in-depth discussions. This can be especially useful for following up on initial conversations had at the show.

Stay Informed on Industry Trends

Attend Educational SessionsSEMA offers numerous educational seminars and panel discussions. Attend sessions relevant to your business to stay informed about industry trends, which can guide your supplier selection and negotiations.

Conclusion

Connecting with suppliers at SEMA 2024 is about more than just finding new products; it’s about building relationships that can drive your business forward. By planning ahead, engaging effectively on the show floor, and following up diligently, you can turn your SEMA experience into a catalyst for growth and innovation in your business.Remember, the connections you make at SEMA can last well beyond the show. Approach each interaction as an opportunity to build a long-term partnership, and you’ll find that the benefits of attending SEMA extend far beyond the four days in Las Vegas.

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Transcripts: Ryan Blaney – Pit Road Interview – 06.22.25 – Speedway Digest

Q. Ryan Blaney, what a fight by you. The cool suit failing during stage one. How tough was that? RYAN BLANEY: It was hot. Yeah, I flipped it on probably lap 15. I was like, Oh, it’s going to be a long day, so… It was warm. Was able to just keep going. Really proud […]

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Q. Ryan Blaney, what a fight by you. The cool suit failing during stage one. How tough was that?

RYAN BLANEY: It was hot. Yeah, I flipped it on probably lap 15. I was like, Oh, it’s going to be a long day, so…

It was warm. Was able to just keep going. Really proud of the whole 12 guys from starting in the back, making good ground. Then me speeding set us back again. Having to come back up there.

Jonathan and the whole 12 team did a good job of kind of figuring out what to do from the start of the race and after my mistake. Yeah, just kind of stuck really there at the end, all three of us just kind of running the same pace.

Overall I appreciate Wabash, Ford Mustang Performance, Menards Body Armor, DEX Imaging, Advance Auto Parts. Really good day for us.

Q. Twice through the field, do you feel you made the most of your day?

RYAN BLANEY: Yeah. I mean, obviously I would have liked to have won. I think after having to start in the back, then the mistake I made, I feel like we were recovered really well. Our car was fast enough to do it.

Overall I feel we made the most of our day. Just a little extra would have been one or two spots team. Overall really proud of the effort of the whole 12 team.

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What drivers said at Pocono after Cup race won by Chase Briscoe

Chase Briscoe — winner: “It was a lot of (pressure). It was kind of weird. I wasn’t driving hard. It’s not like I was on the ragged edge. It was so hard to have a guy chasing you, probably the guy that’s the greatest of all time here. Trying to save fuel and everything else. […]

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Chase Briscoe — winner: “It was a lot of (pressure). It was kind of weird. I wasn’t driving hard. It’s not like I was on the ragged edge. It was so hard to have a guy chasing you, probably the guy that’s the greatest of all time here. Trying to save fuel and everything else. Really the first race we’ve kind of executed truthfully all year long. Joe Gibbs Racing took a big chance on me. I wasn’t everybody’s first choice. For me to be able to get here and finally deliver a win is just an awesome feeling. Anybody that has worked with me knows I’m normally overdriving, missing my marks all the time. My dad tells me all the time, ‘Slow down, you’ll probably go faster.’ It’s true there. Amazing day. To get Coach (Joe Gibbs) in victory lane after them taking a chance on me, it’s so rewarding truthfully. Just a big weight off my shoulders. I’ve been telling my wife the last two weeks, I have to win. To finally come here and do it, it has been a great day.”

Denny Hamlin — second: “When five cars pitted and then the caution came and (Briscoe) and a bunch of guys jumped in front of us, I knew it would be really hard to give that track position back. It was just so hard to pass, so we did all we could. We were just next best in line. It definitely was going to be difficult. There was a key moment when (Briscoe) and some other guys pitted, and the caution came out and leaped him in front of us. At that point, we knew it was going to be really hard to pass those guys back on the racetrack. Team did a great job, next best in line there of our strategy, it just didn’t work out. We’re really strong. Not showing up with any weaknesses right now. I’m really proud of the effort that we’ve put forth and yeah, just love to get more wins But still it was a good overall solid day for us”

Ryan Blaney — third: “It was hot (with a malfunctioning cool suit). I flipped it on probably lap 15. I was like, ‘Oh, it’s going to be a long day, so… ‘ Was able to just keep going. Really proud of the whole 12 guys from starting in the back, making good ground. Then me speeding set us back again. Having to come back up there. (Crew chief) Jonathan (Hassler) and the whole 12 team did a good job of kind of figuring out what to do from the start of the race and after my mistake. Yeah, just kind of stuck really there at the end, all three of us just kind of running the same pace. Obviously, I would have liked to have won. I think after having to start in the back, then the mistake I made, I feel like we were recovered really well. Our car was fast enough to do it. Overall I feel we made the most of our day. Just a little extra would have been one or two spots team. Overall really proud of the effort of the whole 12 team.”

NASCAR: NASCAR Cup Series Race at Pocono

The Joe Gibbs Racing driver became the latest to lock into the Cup Series playoffs.

Chris Buescher — fourth: “Everybody’s put so much work into it to get this point where we’re unloading cars that are just a pleasure to drive. So to be in the hunt was fun. The last restart, we started on the bottom, and I think I just got too low trying to defend and got in the marbles and slid up into the middle there and lost some time. I was running them back down there, but with as hard as it was to pass today, I don’t know that would have been plausible to get around everybody, but certainly had a really solid speed. But overall, a really solid day and fun to have fast race cars like this. We’re chasing wins. Still in that mindset if we go to the race track and do what we did today, we’re chasing a win. How do we set ourselves up to have track position at the end to fight for a trophy? And today, a place like this with the speed we had, that brought points with it. So it’s kind of my motto. I try to go by that. Fast race cars bring points with them, and I think if we stick with this over the next handful of weeks, that part will come with it, but again I think we figured for the last couple months, it’s going to be a must-win situation I feel like these playoffs constantly do that, and you get to the end and have one or two that slip in on points but you’ve got to win races.”

Chase Elliott — fifth: “We were just really loose in (turn) three. I felt like I could pace pretty good through turns one and two, but I just could not get turn three right all day. Certainly as the run went on, it became more challenging for me and I started making more and more mistakes over there. I thought Denny (Hamlin) and Ryan (Blaney) could do a better job of kind of stalking the person in front of them to get themselves opportunities. I was just a little bit too far back and I think it was mainly because of that. But overall, happy to get a fifth-place finish for this No. 9 Chevy team.”

John Hunter Nemechek — sixth: “Both cars had speed this weekend right off the truck and qualified really well. It was my best qualifying effort in the Cup series and we raced well also. I’m proud of everything they’ve put in at Legacy Motor Club, all the men and women with all the effort they’ve been putting in. Looking forward to continuing to come to the racetrack when you have the speed. Just a testament to this 42 team. Travis Mack (crew chief), and I have been working really hard and we’ve been communicating well. Sydney, our primary engineer, Dex, Carl, Josh, and everyone who works on this thing. I’m just proud of the effort.”

Kyle Larson — seventh: “It was an up-and-down day. It was really hard to pass. It was a good fight for the No. 5 Chevy team to get a seventh-place finish, and for three Hendrick Motorsports cars to get top-10 results. I just hope we don’t carry what we had the last few weeks into the rest of the season. Prior to the last few weeks, we’ve been really fast. It’s just been a rough stretch, but we’ll continue to go to work.”

NASCAR: Cup Practice and Qualifying

Chase Briscoe won at Pocono Raceway to become the 11th driver to lock down a spot.

Brad Keselowski — ninth: “Yeah, we had a great car today. We got the lead there in the first stage and felt like we were in contro; and lost control of the race early with the pit road penalty. And I thought we recovered really, really well from that. Got up to third or fourth there. And we had kind of this strategy to run longer than the lead pack there, and the yellow came out in the middle of the cycle. And it came from 24th on that last run. I thought that was strong, but not enough. I’m just a big believer you can’t win by doing the same thing everybody else does. You got to be better than them and you can’t be better if you’re the same. So, we were in a little bit of a hole there. We’re trying to dig out of it and we were well positioned. I don’t know what that last yellow was for, but I wanted to strangle whoever it was, but you know, it is what it is. (on the penalty for pitting too soon) I just thought we made a really bad call. And I was right, but not for the reason I thought I was. And what was really confusing is the next lap when everybody else pitted, I was like, why would they do that? There are a couple of really interesting things from today. For whatever reason, and this is my fault, let me just be clear with this. We held pit road every pit cycle for three laps. And normally, they hold pit road for one lap. So when you get to lap two, it’s just automatic pit. And so when we were going down the short chute, the team said pit this time. And I had no reason to challenge them. And ultimately, I hold the steering wheel. And I’m the one that’s got to check. I didn’t check the crew chief and the spotter, and that’s my fault. I’ve got to give credit to my crew chief, Jeremy Bullins. He asked me to pit the lap before and I was in a clean air spot and I wanted to keep running, taking advantage of my tires. If I would have pitted the yellow came out while we were on pit road, we probably would have cycled inside the top 10 with new tires. Might have had a shot to win a race, so I feel bad about not taking advantage of that.”

Erik Jones — 13th: ““We had a really good No. 43 Toyota Camry XSE today, but it’s just frustrating how sometimes strategies can go your way and other times it doesn’t. Pocono is a track where strategy plays a big part in your finish more times than not. The team did a good job of bringing a car with a ton of speed, but that last caution caught us at a bad time in the middle of green flag pit stops. I think we were a top-five car, but we needed things to work out better. We’ll learn from it and move on to Atlanta.”

Daniel Suarez — 15th: “It was an average day for the No. 99 Chevrolet team. We started the race OK on the short run, but then in the final stage, we just lost the balance of the car a little bit. We were just way too tight and never got it back.”

Kyle Busch — 20th: “Our Chevrolet team worked hard today at Pocono Raceway to overcome obstacles. A speeding penalty on pit road put us behind at the end of Stage 1, then we ended up with heavy damage to our Chevy after spinning towards the end of Stage 2. We just lost the air racing in traffic. Crew chief Randall Burnett and the rest of the RCR team worked hard to keep us on the lead lap. Our Chevy was never the same after the spin, and handling was really bad in traffic. We’ll regroup and head to Atlanta Motor Speedway.”

Austin Dillon — 24th: “Our No. 3 Chevrolet team fought hard all race long at Pocono Raceway. We had a long delay from rain and that changed the way the track reacted. It was hot and slick. We fought a tight balanced Chevrolet. Crew Chief Richard Boswell made great strategy calls, and the car handled better towards the end. I tried to make a move to the top on a late restart, but the track was rubbered up more than I was expecting and it cost us a lot of spots. By the end of the race, our Chevy went back to the tight side, and we couldn’t recover. We will regroup and head to Atlanta Motor Speedway next week.”

Michael McDowell — 35th: “I had warning half of the race that the brakes weren’t going to make it. It’s unfortunate. It wasn’t what we needed for this No. 71 Chevrolet team. We came off a good weekend (in Mexico City), and this is the exact opposite of what we needed. But we have Atlanta, Chicago and Sonoma coming up, so we have a lot of good tracks on the horizon for our team. The season is grueling sometimes. I was just trying to nurse it there at the end on that last restart, knowing I was starting to lose my pedal a little bit. In the car, there’s not a lot you can do other than dial bias to the rear and hope and pray for the best. What put us behind this weekend was yesterday in qualifying. I just made a mistake there, and that kind of sets you up for the whole race starting 28th. We did some strategy there and we were going to give ourselves a fighting chance. But like I said, I knew we had an issue with the brakes and I was trying to get to a place where hopefully they would last, but they didn’t. … I’ve been telling you guys all year that I’m not planning on pointing my way in. I’m planning on winning a race because that’s the way I see us getting into the playoffs. You’re going to have weekends like this where you have issues, you get taken out or you have something happen. You can’t plan on pointing your way in, especially this early on because there’s still a lot of opportunities for guys below the cutline to win, as we saw last weekend. When you have places like Atlanta, Chicago, Sonoma, Daytona, you’ve got a lot of tracks that it could open it up for a new winner, like we saw with Harrison Burton last year. That last few years, there’s been a few surprise winners.”

Bubba Wallace — 36th: “I was going to battle the 17 (Chris Buescher) and the 2 (Austin Cindric) and by the time I was ready to touch the pedal it just went to the floor and the brakes exploded. I hate it, we’ve had two or three good races in-a-row and there goes the bad luck again. But hey, (Michael Jordan) told me there’s no such thing as bad luck. We create our own luck. I apologize to the racing gods. This weekend sucked aside from practice, but that pays nothing. I hate it for my guys. We knew it was going to be a grind and I was mentally prepared for that all day. Especially as frustrating as it gets not being able to pass here in Pocono, we were going to just take our lumps and march our way through and set ourselves up for the end of the race, but the brakes just didn’t want to hang on that long.”

Riley Herbst — 37th: “I’ve grown up watching these races at Pocono and seeing what happened to me happen to lot of other guys. It was a scary feeling for sure. I was just starting to get tight, just a bad adjustment on my part. Getting into (turn) one, the brakes just went to the floor. A brake rotor exploded and I was along for the ride with our Camry XSE.”





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NASCAR in season challenge bracket: Chase Elliott, Alex Bowman, Kyle Larson earn top-10 seeds

CONCORD, N.C. – The conclusion of Sunday’s race at Pocono Raceway also set the matchups for the first NASCAR In Season Challenge, set to kick off on Saturday at Atlanta Motor Speedway.  The 32-driver field will be paired into a single-elimination bracket played out over the next five events.  Instead of being based on the […]

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CONCORD, N.C. – The conclusion of Sunday’s race at Pocono Raceway also set the matchups for the first NASCAR In Season Challenge, set to kick off on Saturday at Atlanta Motor Speedway. 

The 32-driver field will be paired into a single-elimination bracket played out over the next five events. 

Instead of being based on the Cup Series points standings, the previous three races were used to determine seeding. Points accumulated over the three races were used to order competitors 1-32. 

Leading Hendrick Motorsports is Chase Elliott, who earned his second straight top-five finish at Pocono. He is the No. 5 seed and will match up against Austin Dillon at Atlanta. 

Next is Alex Bowman in the eighth position. He will tangle with 25th-seeded Joey Logano. Playoff standings leader, Kyle Larson, is seeded 10th and will face Tyler Reddick in round one. Finally, points leader William Byron is the 18th seed and will face the No. 15 seed, Ryan Preece. 

Check back at HendrickMotorsports.com for updates throughout the tournament. 

FROM WINNER TO CHAMPION, PART 5: Gordon vs. Earnhardt



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Denny Hamlin earns No. 1 seed in NASCAR’s first In-season Challenge | Auto Racing

LONG POND, Pa. (AP) — Denny Hamlin earned the top seed in the inaugural version of NASCAR’s In-season Challenge, a five-race, bracket-style tournament set to kick off next week in Atlanta. The tournament, which comes with a $1 million prize to the winner, is part of a new media rights deal that includes TNT. The […]

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LONG POND, Pa. (AP) — Denny Hamlin earned the top seed in the inaugural version of NASCAR’s In-season Challenge, a five-race, bracket-style tournament set to kick off next week in Atlanta.

The tournament, which comes with a $1 million prize to the winner, is part of a new media rights deal that includes TNT.

The final 32-driver field was set by results of the races at Michigan, Mexico City and Pocono. Chase Briscoe won the Cup race Sunday at Pocono Raceway to finalize the field.

The drivers will be paired in head-to-head matchups based on seeding, with the winners advancing to the next round in a bracket format that mirrors the NCAA basketball tournaments.

Hamlin goes head-to-head next week against the 32nd seed, Ty Dillon. Briscoe earned the second seed, Chris Buescher is third, Christopher Bell fourth and Chase Elliott fifth.

The format is single elimination with the field cut to 16 at Chicago, eight at Sonoma, four at Dover and the final two at Indianapolis Motor Speedway.

The tournament is patterned after in-season tournaments that are staged by soccer leagues around the world and even brought to the NBA.


AP auto racing: https://apnews.com/hub/auto-racing

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.



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Denny Hamlin earns No. 1 seed in NASCAR’s first In-season Challenge

LONG POND, Pa. (AP) — Denny Hamlin earned the top seed in the inaugural version of NASCAR’s In-season Challenge, a five-race, bracket-style tournament set to kick off next week in Atlanta. The tournament, which comes with a $1 million prize to the winner, is part of a new media rights deal that includes TNT. The […]

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LONG POND, Pa. (AP) — Denny Hamlin earned the top seed in the inaugural version of NASCAR’s In-season Challenge, a five-race, bracket-style tournament set to kick off next week in Atlanta.

The tournament, which comes with a $1 million prize to the winner, is part of a new media rights deal that includes TNT.

The final 32-driver field was set by results of the races at Michigan, Mexico City and Pocono. Chase Briscoe won the Cup race Sunday at Pocono Raceway to finalize the field.

The drivers will be paired in head-to-head matchups based on seeding, with the winners advancing to the next round in a bracket format that mirrors the NCAA basketball tournaments.

Hamlin goes head-to-head next week against the 32nd seed, Ty Dillon. Briscoe earned the second seed, Chris Buescher is third, Christopher Bell fourth and Chase Elliott fifth.

The format is single elimination with the field cut to 16 at Chicago, eight at Sonoma, four at Dover and the final two at Indianapolis Motor Speedway.

The tournament is patterned after in-season tournaments that are staged by soccer leagues around the world and even brought to the NBA.

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AP auto racing: https://apnews.com/hub/auto-racing

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.



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No. 60 Acura Meyer Shank Racing wins Sahlen’s Six Hours of the Glen

Reflecting on the win, Colin Braun credited the team’s strategy and execution, saying, “It was just really good pitch strategy by the guys. Tom did a great job hitting the fuel number he needed to hit. The Acura, HRC, MSR guys were right on with the math to make it work. In the end, it […]

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Reflecting on the win, Colin Braun credited the team’s strategy and execution, saying, “It was just really good pitch strategy by the guys. Tom did a great job hitting the fuel number he needed to hit. The Acura, HRC, MSR guys were right on with the math to make it work. In the end, it just came down to a battle of the fuel save. Great to grab the win, super proud of everybody, and hopefully, it kicks off some good momentum.”



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