Technology
Hilipert EMS Muscle Stimulator Surges in Popularity as Passive Fitness Devices Dominate 2025 Wellness Trends
AUSTIN, Texas, July 2, 2025 (Newswire.com) – In This Article, You’ll Discover: How Hilipert EMS integrates seamlessly into modern lifestyles without disrupting daily routines The scientific principles behind electrical muscle stimulation technology and its effectiveness for muscle toning Comprehensive usage protocols for 3-month, 6-month, and 12-month fitness transformation journeys Evidence-based benefits that address common pain […]

AUSTIN, Texas, July 2, 2025 (Newswire.com)
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In This Article, You’ll Discover:
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How Hilipert EMS integrates seamlessly into modern lifestyles without disrupting daily routines
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The scientific principles behind electrical muscle stimulation technology and its effectiveness for muscle toning
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Comprehensive usage protocols for 3-month, 6-month, and 12-month fitness transformation journeys
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Evidence-based benefits that address common pain points in traditional fitness approaches
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Strategic purchasing insights including pricing analysis, guarantee details, and value comparisons
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Consumer behavior trends driving the explosive growth of passive fitness technology in 2025
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Implementation strategies for building sustainable healthy habits using EMS technology
TL;DR Summary:
The Hilipert EMS muscle stimulator represents the cutting-edge of 2025’s passive fitness technology revolution, offering consumers a scientifically-backed, convenient solution for muscle toning and wellness enhancement. With comprehensive usage plans spanning 3 to 12 months, advanced EMS technology featuring 10 training modes and 20 intensity levels, and a consumer-friendly 30-day guarantee, this device addresses the modern fitness enthusiast’s need for effective, time-efficient muscle stimulation that integrates seamlessly into busy lifestyles while delivering measurable health and wellness improvements.
Disclaimer: Individual results may vary. Consult with healthcare professionals before beginning any new fitness regimen, especially if you have underlying health conditions or use medical devices such as pacemakers.
Introduction
The global muscle stimulator market has reached unprecedented growth, with the EMS device sector projected to expand from $1.5 billion in 2024 to $3.2 billion by 2033, representing a remarkable 8.9% compound annual growth rate. This surge reflects a fundamental shift in consumer priorities toward convenient, time-efficient fitness solutions that deliver measurable results without the constraints of traditional gym-based workouts.
Consumer behavior research reveals that 89% of EMS device users prioritize convenience and flexibility in their fitness routines, while 76% cite time constraints as their primary barrier to conventional exercise programs. The Hilipert EMS muscle stimulator directly addresses these market demands through its portable design, customizable intensity levels, and ability to function during routine daily activities.
Understanding Hilipert EMS Technology: Advanced Muscle Stimulation for Modern Lifestyles
The Hilipert EMS muscle stimulator utilizes cutting-edge Electrical Muscle Stimulation technology to deliver precise, controlled muscle contractions through carefully calibrated electrical impulses. This revolutionary approach mimics the natural signals sent by your nervous system to activate muscle fibers, resulting in targeted muscle engagement without the physical strain associated with traditional exercise methods.
Technical Specifications and Advanced Features
The device incorporates 10 distinct training modes, each specifically designed to target different muscle groups and fitness objectives. These modes range from gentle muscle activation for beginners to intensive conditioning programs for advanced users. The 20 adjustable intensity levels provide granular control over stimulation strength, allowing users to customize their experience based on comfort levels, fitness goals, and progression milestones.
Key technical advantages include USB rechargeable functionality, eliminating the ongoing cost and inconvenience of battery replacements. The lightweight, portable design weighs less than traditional fitness equipment while maintaining professional-grade performance standards. The clear digital display provides real-time feedback on selected modes, intensity levels, and session duration, ensuring optimal user control throughout each treatment.
Multi-Area Application Versatility
Unlike conventional fitness equipment limited to specific muscle groups, the Hilipert EMS muscle stimulator offers comprehensive body coverage. Users can effectively target abdominal muscles for core strengthening, leg muscles for lower body toning, back muscles for posture improvement, and arm muscles for upper body definition. This versatility eliminates the need for multiple devices or expensive gym memberships.
The device generates controlled muscle micro-contractions that engage both superficial and deep muscle fibers. Research indicates that EMS technology can activate up to 90% of muscle fibers simultaneously, compared to approximately 30% activation achieved through voluntary contractions during traditional exercise. This enhanced muscle recruitment efficiency translates to more comprehensive muscle development in significantly less time.
Safety and User Experience Design
The Hilipert EMS incorporates advanced safety protocols to ensure comfortable, risk-free operation. The gradual intensity ramping prevents sudden muscle shock, while automatic shut-off features protect against overuse. The ergonomic electrode placement system ensures consistent contact and optimal current distribution across target muscle areas.
Safety Disclaimer: While EMS technology is generally safe for healthy individuals, users with pacemakers, defibrillators, or other implanted medical devices should consult healthcare professionals before use. Pregnant women and individuals with certain medical conditions should seek medical advice prior to starting EMS therapy.
Transform your physique with science-backed EMS muscle training – designed for busy lives. Order Hilipert EMS today and get started with your 30-day risk-free fitness revolution at half the retail price!
Consumer Benefits and Pain Point Solutions: Transforming Fitness Accessibility
Modern consumers face unprecedented challenges in maintaining consistent fitness routines. Time constraints, gym accessibility, physical limitations, and lifestyle demands create significant barriers to traditional exercise programs. The Hilipert EMS muscle stimulator directly addresses these pain points through innovative passive fitness technology that adapts to contemporary living requirements.
Time Efficiency and Lifestyle Integration
The primary consumer benefit lies in dramatic time efficiency improvements. Traditional muscle toning routines require 45-90 minutes per session, including travel time to fitness facilities. The Hilipert EMS delivers equivalent muscle activation in 15-20 minute sessions that can be completed while performing routine activities such as reading, working at a desk, watching television, or completing household tasks.
This multitasking capability represents a paradigm shift in fitness accessibility. Busy professionals can maintain muscle toning protocols during conference calls, parents can exercise while supervising children, and students can strengthen core muscles while studying. The passive nature of EMS technology eliminates the physical fatigue that typically prevents additional daily activities following traditional workouts.
Overcoming Age and Physical Limitations
Consumer research indicates that 67% of adults over 40 experience joint discomfort that limits their ability to engage in high-impact exercise. The Hilipert EMS provides a low-impact alternative that delivers muscle strengthening benefits without stressing joints, ligaments, or cardiovascular systems. This makes it particularly valuable for older adults, individuals recovering from injuries, or those with mobility restrictions.
The device’s gentle muscle stimulation can help counteract age-related muscle loss (sarcopenia), which affects approximately 3-8% of adults over 30 and increases dramatically with advancing age. Regular EMS use may help maintain muscle mass and strength, supporting overall functional capacity and independence.
Health and Wellness Enhancement
Beyond muscle toning, users report improvements in several wellness areas. Enhanced muscle activation can improve circulation, potentially reducing muscle stiffness and promoting recovery from daily activities. The convenience factor encourages consistent use, leading to better adherence compared to traditional exercise programs with high dropout rates.
The psychological benefits include reduced fitness-related stress and improved self-confidence as users see muscle definition improvements without the intimidation factor of gym environments. The privacy of home use eliminates social anxieties that prevent many individuals from pursuing fitness goals.
Cost-Effectiveness and Long-Term Value
When compared to gym memberships, personal training sessions, or multiple pieces of exercise equipment, the Hilipert EMS represents exceptional long-term value. The device’s durability and USB rechargeable design eliminate ongoing operational costs, while its multi-area application capability replaces numerous single-purpose fitness tools.
Health Disclaimer: Individual results vary based on consistency of use, baseline fitness levels, and individual physiological factors. EMS technology should complement, not replace, a balanced approach to health including proper nutrition and overall physical activity as recommended by healthcare professionals.
Usage Plans and Implementation Strategies: Building Sustainable Fitness Habits
Successful EMS integration requires structured implementation strategies that align with individual fitness goals and lifestyle patterns. The Hilipert EMS muscle stimulator’s versatility supports progressive development through carefully designed usage protocols spanning short-term activation to long-term transformation.
3-Month Foundation Protocol: Establishing Muscle Memory
The initial three-month period focuses on muscle system adaptation and habit formation. Week 1-2 involves 15-minute sessions at intensity levels 3-5, allowing muscles to acclimate to electrical stimulation. Users should target one primary muscle group per session, rotating between abdominal, leg, and arm areas across different days.
Week 3-8 progression increases to 20-minute sessions with intensity levels 6-10, introducing combination protocols that engage multiple muscle groups. This phase emphasizes consistency over intensity, establishing neural pathways that enhance natural muscle recruitment patterns. Users typically notice improved muscle tone and reduced fatigue during daily activities by month two.
The final month introduces advanced training modes, utilizing the device’s specialized programs for targeted muscle development. Sessions extend to 25 minutes with intensity levels 8-12, incorporating rest periods that optimize muscle recovery and growth. Many users report visible muscle definition improvements and enhanced core stability during this critical foundation phase.
6-Month Development Protocol: Progressive Enhancement
The second quarter builds upon established foundations through systematic intensity progression and expanded application areas. Months 4-5 focus on muscle endurance development, utilizing longer duration sessions (30-35 minutes) with moderate intensity levels (10-15) that promote sustained muscle activation without excessive fatigue.
Advanced users begin incorporating multiple daily sessions targeting different muscle groups. Morning sessions might focus on core activation for improved posture throughout the workday, while evening sessions target leg muscles for enhanced lower body strength. This approach maximizes time efficiency while ensuring comprehensive muscle development.
Month 6 introduces peak intensity protocols utilizing the full range of available training modes and intensity levels. Users can safely progress to maximum settings (intensity levels 16-20) for brief periods, alternating with moderate levels to prevent overuse. This phase typically produces the most dramatic visual improvements in muscle definition and functional strength.
12-Month Mastery Protocol: Sustainable Integration
The long-term protocol emphasizes maintenance, variation, and continued progression. Months 7-9 focus on consolidating gains through consistent application while introducing specialized routines for specific fitness objectives. Athletes might emphasize performance enhancement modes, while general fitness users focus on toning and maintenance protocols.
Months 10-12 establish permanent lifestyle integration patterns. Users develop intuitive understanding of optimal timing, intensity, and duration for their individual needs. The device becomes a seamless component of daily routines, requiring minimal conscious effort to maintain consistent use.
Daily Routine Integration Strategies
Successful implementation requires identifying natural integration points within existing schedules. Morning routines can incorporate 15-minute abdominal sessions during coffee preparation or news consumption. Work-from-home professionals can utilize leg or back stimulation during video conferences or focused work periods.
Evening integration works particularly well for arm and shoulder stimulation while watching television or reading. The key lies in pairing EMS sessions with established habits, creating automatic behavioral chains that ensure consistent use without requiring additional time allocation or schedule disruption.
Usage Disclaimer: Progressive intensity increases should be gradual to prevent muscle discomfort or overuse. Users experiencing unusual pain, skin irritation, or other adverse reactions should discontinue use and consult healthcare professionals. Consistency rather than intensity produces optimal long-term results.
Want to build muscle and improve wellness without exhausting workouts? The Hilipert EMS makes it possible. Act now to enjoy 50% off and a full money-back guarantee – your future self will thank you!
2025 Market Positioning and Consumer Value: Investment Analysis and Purchase Confidence
The Hilipert EMS muscle stimulator’s market positioning reflects exceptional value within the rapidly expanding passive fitness technology sector. Current promotional pricing offers a significant 50% discount from standard retail rates, positioning the device competitively against comparable EMS technology while delivering superior feature sets and user experience advantages.
Pricing Analysis and Value Proposition
Market research indicates that professional-grade EMS devices typically range from $200-800, with premium models exceeding $1,000. The Hilipert EMS introductory pricing strategy makes advanced muscle stimulation technology accessible to mainstream consumers while maintaining profit margins that support continued innovation and customer service excellence.
The cost-per-use analysis demonstrates remarkable value when compared to alternative fitness solutions. Gym memberships averaging $50-80 monthly create annual costs of $600-960, not including additional expenses for personal training, specialized classes, or equipment access. The Hilipert EMS one-time investment provides equivalent muscle toning benefits without recurring fees or usage restrictions.
When compared to other EMS devices in similar price ranges, the Hilipert model offers superior specifications including more training modes (10 vs. average 6-8), higher intensity levels (20 vs. average 15), and enhanced portability features. The USB rechargeable design eliminates battery replacement costs that can exceed $100 annually for battery-dependent alternatives.
Pricing Disclaimer: Promotional pricing is subject to change without notice. Consumers should verify current pricing on the official Hilipert website before making purchase decisions, as market conditions may affect availability and cost.
Pricing Information for Hilipert EMS Muscle Stimulator
The Hilipert EMS Muscle Stimulator is available in various configurations to cater to different needs and budgets.
Pricing Breakdown
1x Hilipert Muscle Trainer System
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Regular Price: $199.99
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Discounted Price: $79.99
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Savings: 60%
2x Hilipert Muscle Trainer Systems
1x Hilipert Abs Trainer
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Regular Price: $129.99
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Discounted Price: $69.99
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Savings: 46%
2x Hilipert Abs Trainers
These offers provide significant savings, making it an excellent investment for enhancing your fitness routine while allowing the convenience of muscle stimulation at home.
Disclaimer: Always check the official website for the final prices, as pricing is subject to change at any time.
Purchase Confidence and Risk Mitigation
The 30-day full refund policy provides substantial risk mitigation for prospective buyers. This guarantee period exceeds industry standards and allows sufficient time for users to evaluate device effectiveness, comfort, and integration into personal routines. The no-hassle return process eliminates common consumer concerns about online fitness equipment purchases.
Customer satisfaction metrics support purchase confidence, with the device maintaining a 4.9/5 average rating based on verified user reviews. The 89% positive review rate indicates consistent user satisfaction across diverse demographics and fitness objectives. These metrics suggest low probability of buyer’s remorse and high likelihood of meeting consumer expectations.
Quality Assurance and Reliability
The Hilipert EMS incorporates quality control standards that ensure consistent performance and durability. The device undergoes comprehensive testing protocols before distribution, including electrical safety verification, durability stress testing, and user experience validation. These quality measures support the manufacturer’s confidence in offering extended guarantee periods.
The USB rechargeable battery system utilizes high-capacity lithium technology that maintains charge capacity through hundreds of charging cycles. This design choice reflects long-term value optimization, as users can expect years of reliable operation without performance degradation or expensive battery replacements.
Competitive Advantages and Market Differentiation
Key differentiators include the comprehensive training mode selection that accommodates users ranging from fitness beginners to advanced athletes. The precise intensity control system allows micro-adjustments that optimize comfort and effectiveness for individual preferences and physiological responses.
The compact, lightweight design enables true portability without sacrificing performance capabilities. Users can maintain consistent routines during travel, at workplace locations, or in any environment where traditional exercise equipment would be impractical or unavailable.
Market analysis indicates that the Hilipert EMS addresses primary consumer concerns including ease of use, effectiveness, safety, and value. The combination of advanced technology, user-friendly operation, and strong guarantee protection creates a compelling value proposition that supports confident purchase decisions.
Investment Disclaimer: While the Hilipert EMS represents excellent value within the EMS device category, individual results and satisfaction levels may vary. Potential buyers should consider personal fitness goals, health status, and usage commitment when evaluating purchase decisions.
Your new fitness routine starts with a small, powerful device. Grab your Hilipert EMS Muscle Stimulator today and see results from the comfort of your home-backed by science and a 30-day refund policy!
Making Your Purchase Decision: Taking Action Toward Enhanced Fitness and Wellness
The convergence of advanced EMS technology, consumer-focused design, and market-leading value positioning makes the Hilipert EMS muscle stimulator a compelling choice for individuals seeking effective, convenient fitness solutions in 2025. The device’s comprehensive feature set, backed by strong customer satisfaction metrics and risk-free guarantee protection, addresses the primary concerns that prevent consumers from adopting new fitness technologies.
Strategic Purchase Timing and Availability
Current market conditions favor immediate purchase decisions due to promotional pricing that may not remain available indefinitely. The 50% discount represents significant savings compared to comparable devices, while inventory levels and promotional duration remain subject to market demand fluctuations.
The 30-day guarantee period provides ample opportunity to evaluate device performance and integration into personal routines without financial risk. This timeline allows users to complete initial adaptation phases and assess early results before the return window expires.
Implementation Success Factors
Successful Hilipert EMS integration depends primarily on consistent usage rather than perfect technique or maximum intensity application. Users who commit to regular 15-20 minute sessions typically report positive results within the first month, with more dramatic improvements occurring throughout the 3-6 month development period.
The device’s user-friendly design minimizes learning curves and technical barriers that often prevent effective adoption of fitness technology. Most users achieve comfortable operation within their first few sessions, allowing focus to shift toward consistency and progression rather than technical mastery.
Long-Term Investment Perspective
From a long-term wellness investment standpoint, the Hilipert EMS offers exceptional return on investment through reduced healthcare costs, improved quality of life, and enhanced physical capability. The device’s durability and rechargeable design ensure years of reliable operation without additional investment requirements.
The convenience factor supports sustainable fitness habits that many users struggle to maintain with traditional exercise approaches. This sustainability translates to better long-term health outcomes and reduced risk of age-related muscle loss and functional decline.
The Hilipert EMS muscle stimulator represents more than a fitness device; it embodies a strategic approach to health optimization that aligns with modern lifestyle requirements while delivering scientifically-backed results. For consumers ready to embrace passive fitness technology and take control of their muscle toning journey, the combination of advanced features, proven results, and risk-free guarantee creates an opportunity to transform fitness routines and achieve wellness goals that might otherwise remain elusive.
Final Disclaimers: Individual results vary based on consistency of use, baseline fitness levels, and overall health status. This article provides educational information and should not replace professional medical advice. Consumers with medical conditions, implanted devices, or specific health concerns should consult healthcare professionals before beginning EMS therapy. Pricing and promotional offers are subject to change; verify current terms on the official Hilipert website before purchase.
Time-starved? You can still sculpt your body. With Hilipert EMS, every minute counts. Shop now and start integrating powerful muscle stimulation into your daily routine – risk-free.
Hilipert EMS Muscle Stimulator – Frequently Asked Questions (FAQs)
What is the Hilipert EMS Muscle Stimulator, and how does it work?
The Hilipert EMS Muscle Stimulator is an advanced device designed to help users achieve toned and defined muscles through Electrical Muscle Stimulation (EMS) technology. It works by sending micro-contractions to your muscles, effectively training them without the need for extensive workouts. This allows you to engage your muscles while performing everyday activities.
Who can benefit from using the Hilipert EMS Muscle Stimulator?
This muscle stimulator is suitable for anyone seeking to enhance their fitness regime, tone their abdominal muscles, or improve muscle definition without spending hours at the gym. It’s particularly beneficial for busy individuals who find it challenging to maintain a regular workout schedule or for those looking to supplement traditional exercise routines.
What areas of the body can I use the Hilipert EMS Muscle Stimulator on?
You can use the Hilipert EMS Muscle Stimulator on various parts of your body, including the abdomen, legs, arms, and back. This versatility allows users to target specific muscle groups effectively, helping to achieve desired results in multiple areas.
How many intensity levels and training modes does the Hilipert Muscle Stimulator have?
The Hilipert EMS Muscle Stimulator features 10 adjustable training modes and 20 levels of intensity, allowing for a customized workout experience. This ensures that users can tailor their sessions according to their fitness levels and preferences for optimal results.
Is the Hilipert EMS Muscle Stimulator safe to use?
Yes, the Hilipert EMS Muscle Stimulator is designed with safety in mind. It is easy to operate, and the user-friendly digital display allows for straightforward adjustments. The device is made from durable materials, ensuring it is safe and reliable for regular use.
How long does it take to see results with the Hilipert EMS Muscle Stimulator?
Results can vary depending on individual usage and body type, but many users report noticeable changes in muscle tone and definition within a few weeks of consistent use. For best results, combine the device with a healthy lifestyle, including a balanced diet and regular physical activity.
What if I am not satisfied with my purchase?
Hilipert provides a no-hassle return policy. If you are not completely satisfied with the product, you can return it within 30 days for a full refund, allowing you to purchase confidently.
How do I care for and maintain the Hilipert EMS Muscle Stimulator?
The device requires minimal maintenance. Simply ensure it is charged and cleaned as per the manufacturer’s instructions. Store it in a cool, dry place when not in use to preserve its durability and performance.
Can I use the Hilipert EMS Muscle Stimulator while doing other activities?
Absolutely! The lightweight and portable design allows you to use the Hilipert EMS Muscle Stimulator anywhere – whether you’re watching TV, reading, or doing household chores. This convenience makes it easy to integrate into your daily routine.
Where can I purchase the Hilipert EMS Muscle Stimulator?
You can purchase the Hilipert EMS Muscle Stimulator from the official website. Currently, there is a special introductory offer of 50% off for a limited time, so be sure to take advantage of this opportunity to achieve your desired physique.
Feel free to reach out for more information or specific inquiries regarding the product!
Future-proof your fitness. EMS is here to stay – get your hands on the best muscle stimulator of 2025 while it’s still available at half the price. Act now and transform passively!
Disclaimer and Disclosure
This article is intended for informational and educational purposes only and does not constitute professional medical advice, diagnosis, or treatment. The statements made herein have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Individuals with pre-existing medical conditions, those taking medications, or individuals using medical implants such as pacemakers or defibrillators should consult with a licensed healthcare professional prior to using any Electrical Muscle Stimulation (EMS) device.
Results may vary from person to person and depend on several factors including baseline fitness level, consistency of use, individual physiology, and adherence to complementary health practices such as proper nutrition and physical activity. Any references to user outcomes, benefits, or experiences are anecdotal and not guarantees of similar results. No medical claims are made or implied in this content.
While every effort has been made to ensure the accuracy, timeliness, and reliability of the information presented, neither the publisher nor its syndication partners assume responsibility for typographical errors, omissions, outdated information, or inaccuracies in the content. Readers are encouraged to verify product pricing, specifications, and promotional details directly with the official vendor website prior to making purchase decisions, as terms and availability are subject to change without notice.
This article may contain affiliate links. If a purchase is made through these links, a commission may be earned at no additional cost to the consumer. This commission helps support the ongoing editorial work required to research and publish high-quality, informative content. All affiliate relationships have no influence on product recommendations or reviews, which are based on independent research and consumer-focused analysis.
The publisher disclaims all liability for any adverse outcomes arising from the use or misuse of the product, including but not limited to physical injury, allergic reactions, or dissatisfaction with results. Responsibility for product performance lies solely with the manufacturer or vendor. This content is distributed with the intent of providing value to readers seeking insight into emerging health technologies and should not be construed as an endorsement of any specific company or product.
By reading or relying on this content, the reader acknowledges that they do so voluntarily and at their own discretion. All legal questions or disputes concerning the content, product, or results obtained from its use should be directed to the manufacturer or authorized seller.
Contact Information
Hilipert Customer Support
support@hilipert.com
Source: Hilipert
Technology
Most US stocks fall after a disappointing inflation update
By STAN CHOE, AP Business Writer NEW YORK (AP) — Most stocks fell on Wall Street Thursday after a disappointing report said inflation was worse last month at the U.S. wholesale level than economists expected. But gains for Amazon and some other influential Big Tech companies helped mask the losses. Seven out of every 10 stocks within […]

By STAN CHOE, AP Business Writer
NEW YORK (AP) — Most stocks fell on Wall Street Thursday after a disappointing report said inflation was worse last month at the U.S. wholesale level than economists expected. But gains for Amazon and some other influential Big Tech companies helped mask the losses.
Seven out of every 10 stocks within the S&P 500 fell, though the index edged up by less than 0.1% to set another all-time high. The Dow Jones Industrial Average dipped 11 points, or less than 0.1%, and the Nasdaq composite dipped by less than 0.1% from its record set the day before.
The inflation report said that prices jumped 3.3% last month at the U.S. wholesale level from a year earlier. That was well above the 2.5% rate that economists had forecast, and it could hint at higher inflation ahead for U.S. shoppers as it makes its way through the system.
The data forced traders to second guess their widespread consensus that the Federal Reserve will cut interest rates at its next meeting in September. Lower rates can boost investment prices and the economy by making it cheaper for U.S. households and businesses to borrow to buy houses, cars or equipment, but they also risk worsening inflation.
“This doesn’t slam the door on a September rate cut,” but it may raise some doubt, according to Chris Larkin, managing director, trading and investing, at E-Trade from Morgan Stanley.
Traders now see a 7.4% chance that the Fed may hold rates steady in September, according to data from CME Group. A day earlier, they were betting on a 100% certainty that the Fed would cut its main rate for the first time this year.
Higher interest rates drag on all kinds of companies by keeping the cost to borrow high. They can hurt smaller companies in particular because they often need to borrow to grow. The Russell 2000 index of smaller U.S. stocks tumbled a market-leading 1.2%.
Thursday’s disappointing data followed an encouraging update earlier in the week on prices at the consumer level. A separate report on Thursday, meanwhile, said fewer U.S. workers applied for unemployment benefits last week. That’s a good sign for workers, indicating that layoffs remain relatively low at a time when job openings have become more difficult to find.
But a solid job market could also give the Fed less reason to cut interest rates in the short term.
The data helped send Treasury yields higher in the bond market. The yield on the 10-year Treasury climbed to 4.28% from 4.20% just before the data reports’ release and from 4.24% late Wednesday.
On Wall Street, Tapestry tumbled after the company behind the Coach and Kate Spade New York brands showed it’s feeling the pressure of tariffs.
It detailed how much profit it could lose in its upcoming fiscal year because of tariffs and duties, and its forecast for profit fell short of analysts’ expectations even though its forecast for revenue came in above. Its stock fell 15.7%, despite it also reporting a stronger profit for the latest quarter than analysts expected.
Deere fell 6.8% even though the machinery maker likewise delivered a better profit than expected. There, too, the focus was on where profits are heading. It cut the top end of its forecasted range for profit this fiscal year and said its customers “remain cautious amid ongoing uncertainty.”
On the winning side of Wall Street was Fossil Group, which jumped 29.8% after the seller of watches and other accessories reported better profit than expected. It also announced a plan to strengthen its finances, while trimming its forecast for how much it expects worldwide net sales to fall this year.
Big Tech stocks also helped mask Wall Street’s losses. Amazon rose 2.9% to add to its gains from the prior day when it announced same-day delivery of fresh groceries in more than 1,000 cities and towns.
Because Amazon is so huge, with a market value of $2.45 trillion, the movements for its stock carry much more weight on the S&P 500 than the typical company’s.
All told, the S&P 500 rose 1.96 to 6,468.54 points. The Dow Jones Industrial Average edged down 11.01 to 44,911.26, and the Nasdaq composite dipped 2.47 to 21.710.67.
In stock markets abroad, indexes were mixed across Asia and Europe ahead of a key meeting between U.S. President Donald Trump and Russian President Vladimir Putin on Friday.
AP Writers Teresa Cerojano and Matt Ott contributed.
Originally Published:
Technology
Most US stocks fall after a disappointing inflation update, but Big Tech keeps Wall Street steady | News, Sports, Jobs
NEW YORK — Most stocks fell on Wall Street Thursday after a disappointing report said inflation was worse last month at the U.S. wholesale level than economists expected. But gains for Amazon and some other influential Big Tech companies helped mask the losses. Seven out of every 10 stocks within the S&P 500 fell, though […]

NEW YORK — Most stocks fell on Wall Street Thursday after a disappointing report said inflation was worse last month at the U.S. wholesale level than economists expected. But gains for Amazon and some other influential Big Tech companies helped mask the losses.
Seven out of every 10 stocks within the S&P 500 fell, though the index edged up by less than 0.1% to set another all-time high. The Dow Jones Industrial Average dipped 11 points, or less than 0.1%, and the Nasdaq composite dipped by less than 0.1% from its record set the day before.
The inflation report said that prices jumped 3.3% last month at the U.S. wholesale level from a year earlier. That was well above the 2.5% rate that economists had forecast, and it could hint at higher inflation ahead for U.S. shoppers as it makes its way through the system.
The data forced traders to second guess their widespread consensus that the Federal Reserve will cut interest rates at its next meeting in September. Lower rates can boost investment prices and the economy by making it cheaper for U.S. households and businesses to borrow to buy houses, cars or equipment, but they also risk worsening inflation.
“This doesn’t slam the door on a September rate cut,” but it may raise some doubt, according to Chris Larkin, managing director, trading and investing, at E-Trade from Morgan Stanley.
Traders now see a 7.4% chance that the Fed may hold rates steady in September, according to data from CME Group. A day earlier, they were betting on a 100% certainty that the Fed would cut its main rate for the first time this year.
Higher interest rates drag on all kinds of companies by keeping the cost to borrow high. They can hurt smaller companies in particular because they often need to borrow to grow. The Russell 2000 index of smaller U.S. stocks tumbled a market-leading 1.2%.
Thursday’s disappointing data followed an encouraging update earlier in the week on prices at the consumer level. A separate report on Thursday, meanwhile, said fewer U.S. workers applied for unemployment benefits last week. That’s a good sign for workers, indicating that layoffs remain relatively low at a time when job openings have become more difficult to find.
But a solid job market could also give the Fed less reason to cut interest rates in the short term.
The data helped send Treasury yields higher in the bond market. The yield on the 10-year Treasury climbed to 4.28% from 4.20% just before the data reports’ release and from 4.24% late Wednesday.
On Wall Street, Tapestry tumbled after the company behind the Coach and Kate Spade New York brands showed it’s feeling the pressure of tariffs.
It detailed how much profit it could lose in its upcoming fiscal year because of tariffs and duties, and its forecast for profit fell short of analysts’ expectations even though its forecast for revenue came in above. Its stock fell 15.7%, despite it also reporting a stronger profit for the latest quarter than analysts expected.
Deere fell 6.8% even though the machinery maker likewise delivered a better profit than expected. There, too, the focus was on where profits are heading. It cut the top end of its forecasted range for profit this fiscal year and said its customers “remain cautious amid ongoing uncertainty.”
On the winning side of Wall Street was Fossil Group, which jumped 29.8% after the seller of watches and other accessories reported better profit than expected. It also announced a plan to strengthen its finances, while trimming its forecast for how much it expects worldwide net sales to fall this year.
Big Tech stocks also helped mask Wall Street’s losses. Amazon rose 2.9% to add to its gains from the prior day when it announced same-day delivery of fresh groceries in more than 1,000 cities and towns.
Because Amazon is so huge, with a market value of $2.45 trillion, the movements for its stock carry much more weight on the S&P 500 than the typical company’s.
All told, the S&P 500 rose 1.96 to 6,468.54 points. The Dow Jones Industrial Average edged down 11.01 to 44,911.26, and the Nasdaq composite dipped 2.47 to 21.710.67.
Technology
Fox’s $20-a-month news and sports streamer launches next week. Here’s what’s on it
Rupert Murdoch’s Fox Corp. has largely stayed on the sidelines of the streaming wars. That ends next week. Fox, which owns the most-watched cable news channel Fox News and has TV rights to major sporting events such as the NFL and MLB post-season baseball, has remained committed to the declining pay TV business. But with […]

Rupert Murdoch’s Fox Corp. has largely stayed on the sidelines of the streaming wars.
That ends next week.
Fox, which owns the most-watched cable news channel Fox News and has TV rights to major sporting events such as the NFL and MLB post-season baseball, has remained committed to the declining pay TV business.
But with 65 million households no longer hooked up to cable or satellite services, the company making its channels available to non-pay TV customers for the first time with Fox One, a new streaming platform that will launch Aug. 21.
“There is a growing audience outside of cable,” said Pete Distad, chief executive of direct-to-consumer for Fox Corp., who previewed the service Thursday at a press briefing at the company’s New York headquarters. “We need to give to give those cord-cutters and cord-nevers access to our content.”
For $19.99 a month, Fox One will provide subscribers with their local Fox TV affiliate that carries a package of NFL games, plus two Fox Sports cable channels. A full year subscription will cost $199.
Fox One will also carry Fox News Media’s channels, which include Fox News, Fox Weather and Fox Business. It will provide replays of Fox programming on demand, with access to current seasons of entertainment programs and DVR capabilities with unlimited storage.
But the main selling point of Fox One will be the company’s array of live events, which include next year’s FIFA World Cup. The service will be promoted with the marketing tag line, “We Live For Live.”

Fox Sports’ Kevin Burkhardt talks with NFL broadcast partner Tom Brady before a 2024 preseason game at So-Fi Stadium.
(Gina Ferazzi / Los Angeles Times)
Sports is the driver for the service. Fox Corp. and Walt Disney Co. have already agreed to offer a package deal for Fox One and the upcoming ESPN direct-to-consumer service also launching next week, for $39.99 a month, a savings of $10. ESPN will charge subscribers $29.99 on its own.
Distad said his company will look at more opportunities to bundle Fox One with other streaming services.
Until now, Fox’s biggest investment in streaming was the acquisition of Tubi, an ad-supported free streaming service that has grown to capture 1% of all U.S. TV viewing according to Nielsen.
Fox Corp. sold its TV and movie studio assets to Disney in 2019, partly because the company did not believe it could compete with deep-pocketed tech firms such as Amazon and Apple, which have spent freely on producing content for their streaming platforms.
But Amazon and Netflix — which acquired NFL rights in recent years — have shown that they can draw large audiences for live sports events, an area where Fox Corp. is already deeply entrenched.
The real test for the new streaming product will be the appetite for Fox News. The conservative-leaning news channel dominates its competitors in the TV ratings. Whether consumers who have cut the cable cord will be willing to pay to stream the channel’s live feed is an open question.
“Nobody knows how many news fans are outside of the pay TV universe,” Distad said.
Distad is encouraged by the reach of Fox News content online after it airs live on the TV network. Fox News scored 1.5 billion views on YouTube and 3.7 billion views on social media platforms in the last quarter.
Fox News Media’s existing streaming channel, Fox Nation, will be offered as a $5 add-on for Fox One for a total of $24.99 a month. The service has documentaries, true crime shows and movies that appeal to the Fox News audience.

Bret Baier, anchor of “Special Report” on Fox News.
(Fox News)
Fox Corp. executives are keeping their expectations low. It’s priced high enough so that the consumer who is currently happy with their current cable TV subscription is not likely to cancel.
But Distad said profit projections are “aggressive” as the platform will not spend money to create original programming. All of the content is being provided from its existing networks.
Investment in original programming has been the main obstacle to profitability for the streaming services that have proliferated in recent years.
Distad said the company is considering putting podcasts on the Fox One platform. Fox Corp. company recently acquired Red Seat Ventures, a media company that specializes in providing business support and technical services for right-leaning podcasts.
Technology
Fintech brand Sokin on the ‘credibility’ it gains from sports partnerships
B2B brands partnering with sports teams is not a new thing – but it’s not often you see a scale-up brand in a position to partner with a football giant like Manchester United. Despite being founded in 2019, UK fintech brand Sokin has done just that, announcing a multiyear agreement today (14 August) with the […]

B2B brands partnering with sports teams is not a new thing – but it’s not often you see a scale-up brand in a position to partner with a football giant like Manchester United.
Despite being founded in 2019, UK fintech brand Sokin has done just that, announcing a multiyear agreement today (14 August) with the Premier League club to become its official global payments partner, with similar deals struck with the British & Irish Lions and Nottingham Forest earlier in the year.
For its chief growth officer James Hannaford, the decision to involve the brand in sports is a simple one, coming down to building “credibility” in the market. He points out that if you’re a CFO considering moving £100m in payment volume from Barclays to Sokin, for example, that irrespective of the savings on the bottom line and the strength of the deal, if just “one person” in that room doesn’t know who the brand is then there’s immediately a “seed of doubt” on the decision.
B2B brands partnering with sports teams is not a new thing – but it’s not often you see a scale-up brand in a position to partner with a football giant like Manchester United.
Despite being founded in 2019, UK fintech brand Sokin has done just that, announcing a multiyear agreement yesterday (15 August) with the Premier League club to become its official global payments partner, with similar deals struck with the British & Irish Lions and Nottingham Forest earlier in the year.
For its chief growth officer James Hannaford, the decision to involve the brand in sports is a simple one, coming down to building “credibility” in the market. He points out that if you’re a CFO considering moving £100m in payment volume from Barclays to Sokin, for example, that irrespective of the savings on the bottom line and the strength of the deal, if just “one person” in that room doesn’t know who the brand is then there’s immediately a “seed of doubt” on the decision.
“Credibility is crucial for our ability to secure the clients that we need to win,” he tells Marketing Week. “And the reason we use sports is because, ultimately, the quickest way to garner credibility is to align yourself with a credible brand.”
Hannaford is quick to stress, however, that these deals are not “sponsorships” or a mere badging exercise for the brand. All of the clubs are using the Sokin platform as part of the deal, which Hannaford says provides the credibility of a major brand using its platform as well as some useful case studies to take back to potential clients.
“We also get a huge brand awareness piece, which is affiliated with the credibility of that incumbent brand,” he adds.
‘It drives credibility’: Elf Beauty, Adidas and Xero on achieving effective sports partnershipsOf course, none of this is cheap, Hannaford accepts that this is a big outlay for the brand and that while recent funding runs – which has seen the likes of Morgan Stanley and BlackRock invest in the business – has given it increased spending power in the market, it is still not at the same level of the big banks. Proving a return, then, is critical despite it not necessarily being an easy thing to measure.
“We measure it by our ability to convert deals, general awareness metrics, too, of course, but the big thing for us is the conversion rates,” he says.
“And if we look at the Lions tour, for example, that was a really well-timed deal for us because we’re launching in Australia. The number of people who have heard or seen us because of that is huge. Without that tour, we wouldn’t have had the awareness or credibility piece in play, and our conversion rate definitely wouldn’t have been as strong as it is.”
Brand in B2B
The deal with Manchester United comes just a few days after it launched its latest brand campaign, which sees a finance leader speeding through the streets on the back of a cheetah. It is a striking campaign that was intended to cut through the noise in the crowded B2B market – but also build a more human connection with its intended audience.
“It’s so easy, not just in the world of fintech but in any B2B marketing, to fall into this trap of just talking to the business you’re trying to sell to rather than taking a step back and thinking about who in that organisation you are selling to as a person,” he explains. “That’s the really important pivot we’ve made at Sokin. Not selling to the business, selling to the person.”
The modern day CFO, he says, is doing far more than “moving numbers across a spreadsheet” and is instead making strategic decisions that matter to all areas of the business that needs to be “empowered” by tech solutions. Its use of a cheetah, then, is not just a nod to its logo but the creation of a brand character that embodies what it sees its clients and also its product to be.
“The cheetah was around from the very first days of Sokin,” says Hannaford. “We realised there are more assets to the cheetah that we could use beyond a logo. Agility, decision making at speed, the ability to move and change direction when required, which is where we play with our ability to roam. Ultimately, we can empower business leaders with the ability to roam into new markets with far greater ease.”
He is keen, too, that the cheetah doesn’t just become a one-off for a single campaign. Sokin is set to see the cheetah follow through in “all of its positioning” and the business has also looked to embed the character internally as well – departments have been renamed coalitions, for example, and meeting rooms have been named after different elements of a cheetah’s environment. More importantly than these superficial changes, however, is how he wants the team to approach product innovation.
‘The war for attention’: B2B brands on why the role of creativity is ‘much clearer’“The speed of moving a product into market, learning, adapting fast if something doesn’t work, being agile if a product is being well received or not,” he says. “That’s everything that has to come through and follow through internally too. This works inside the four walls we have as well.”
Speed was very much a key element of this campaign, helped by the use of generative AI in the process. Hannaford explains that while half of the advert was shot with traditional methods – the lead actor, for example, was still shot in a studio – the cheetah and the cityscape around him were all developed with generative AI. All told, it helped the brand go from concept to finalisation in around 10 weeks and “probably halved” the amount of time it would have taken without it.
“Being able to early concept in AI is hugely instrumental in allowing you to visualise something to see if you can carry on and go forward with it in terms of the final output and execution,” says Hannaford.
Partnerships and campaigns aside, Sokin is a brand moving quickly in the right direction. Already growing fast – it was ranked Britain’s ninth fastest-growing private tech company by The Sunday Times – Hannaford is confident that the brand still has much more to give.
“We believe that patience is overrated and we’re going at an absolute speed of knots here,” he stresses. “We’re serious about the importance of marketing, certainly in our space, certainly in our stage of business, and what we’re doing now I genuinely believe will be nothing compared to what we’re doing this time next year.”
Technology
New technology at Valley Children’s helping patients avoid open heart surgery
MADERA, Calif. (KFSN) — When a child undergoes an operation of any sort, it can be a traumatic experience for the entire family. A new piece of medical technology at Valley Children’s Hospital is helping young patients avoid open-heart surgery and speed up recovery time. “Instead of an open heart surgery, ICU stay, typical multiple-day […]

MADERA, Calif. (KFSN) — When a child undergoes an operation of any sort, it can be a traumatic experience for the entire family.
A new piece of medical technology at Valley Children’s Hospital is helping young patients avoid open-heart surgery and speed up recovery time.
“Instead of an open heart surgery, ICU stay, typical multiple-day hospital stay, they’re usually up and walking around within a few hours in the same day,” says Dr. Teresa Evabs,
Through the Medtronic Harmony Transcatheter Pulmonary Valve, doctors can help pediatric patients who need a large pulmonary valve replacement through a less invasive procedure.
“Going up through the abdomen and through the heart, across to the valve, where it should be,” Dr. Evans said. “Then, we’re able to deliver a valve through a small tube.”
Dr. Evans successfully used the equipment earlier this year.
She says the operation will help older pediatric patients.
“These are valves that are meant for patients who have very large outflows from their heart,” she said. “We’ve had valves for smaller outflow tracks for a long time, but these are for much larger outflows.”
The valve would go inside a fabric-covered stent, which is then mounted onto the top part of the catheter.
The plastic funnel helps push the valve inside the tube.
Dr. Evans walked us through the process.
“This is collapsing the stent that holds the valve down into the tube that would then go into the patient,” she said. “This little capsule here contains the stent and the valve. The nose cone helps guide it up, and the valve is inside this little capsule.”
Previously, kids and their families would need to travel to the Bay Area or LA to get this type of treatment.
Now, thanks to this technology, it keeps care closer to home and allows Central California doctors to save more lives.
For news updates, follow Ana Torrea on Facebook, X and Instagram.
Copyright © 2025 KFSN-TV. All Rights Reserved.
Technology
DOST prepares for the future, launches strategic programs during AstiCon 2025
THE Advanced Science and Technology Institute of the Department of Science and Technology (DOST-ASTI) officially launches the 2nd Advanced Science, Technology, and Innovation Convention (AstiCon) at the Novotel Manila Araneta City, Quezon City on Aug. 5. ADVANCED SCIENCE Department of Science and Technology (DOST) Undersecretary for Research and Development Leah Buendia (3rd from right) leads […]

THE Advanced Science and Technology Institute of the Department of Science and Technology (DOST-ASTI) officially launches the 2nd Advanced Science, Technology, and Innovation Convention (AstiCon) at the Novotel Manila Araneta City, Quezon City on Aug. 5.

ADVANCED SCIENCE Department of Science and Technology (DOST) Undersecretary for Research and Development Leah Buendia (3rd from right) leads the opening of the Advanced Science, Technology, and Innovation Convention (AstiCon) 2025 at the Novotel Manila Araneta City, Quezon City on Aug. 5. Joining her are (left to right) DOST Assistant Secretary for Technology Transfer, Communications, and Commercialization Napoleon Juanillo Jr., DOST-Advanced Science and Technology Institute Director Franz de Leon, and AstiCon 2025 Event Chairman Alvin Retamar. PHOTO BY PATRICK LEE JAMES ALFONSO OF DOST-STII
This year’s convention carries the theme “Preparing tomorrow, today,” highlighting DOST-ASTI’s mission to develop technologies that shape a future-ready Philippines.
Building on the success of its inaugural run, AstiCon 2025 will serve as a national platform to showcase DOST-ASTI’s innovations, collaborations, and vision.
The official launch of the four new flagship strategic programs is the major highlight of this year’s event, each representing the institute’s core thematic pillars — Artificial intelligence-centered computation, optimization, and responsible research development (Accord); Advancement of autonomous systems, wireless connectivity, and embedded electronics for national transformation (Ascent); Collaborative open network infrastructure for emerging technologies, computing, and connectivity (Connect); and Transforming high-impact research into viable everyday solutions (Thrive).
The convention gathered over 200 participants from across the country, including industry leaders, government officials, researchers, and innovators.
Exhibits featured emerging technologies and services from DOST-ASTI, alongside booths from Murata Electronics, Thinking Machines, and Amazon Web Services.
Plenary talks and panel discussions were headlined by experts from Microsoft Philippines, Twala, IONICS, and other industry thought leaders, tackling topics around artificial intelligence, cloud computing, data infrastructure, and national S&T priorities.
Attendees and exhibitors alike enjoyed an immersive experience at AstiCon 2025. From showcasing cutting-edge technologies at complimentary exhibit booths to connecting with key decision-makers across government, academia, and industry.
At the same time, featured innovations and partners received broad media exposure across DOST-ASTI and AstiCon channels.
AstiCon 2025 reaffirmed DOST-ASTI’s role in advancing digital infrastructure, AI, automation, and emerging technologies that address real-world challenges and fuel inclusive growth. For more information, visit www.asti.dost.gov.ph.
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