Amazon revealed that interactive advertisements proved to be 11 times more effective at fostering engagement than QR codes during the Black Friday gameGetty Images Advertisers took advantage of the 41% increase in viewership for Amazon’s second Black Friday NFL game, with the firm noting a 30% rise in brands opting for interactive ad formats compared […]
Amazon revealed that interactive advertisements proved to be 11 times more effective at fostering engagement than QR codes during the Black Friday gameGetty Images
Advertisers took advantage of the 41% increase in viewership for Amazon’s second Black Friday NFL game, with the firm noting a 30% rise in brands opting for interactive ad formats compared to last year’s occasion.
The company noted a 10% uptick in customer engagement through interactive ads, with 20% of brands introducing new creative concepts during the Chiefs-Raiders game. By October, Amazon had completely sold out of inventory, with over 40% of advertisers being new to the event. This year’s Black Friday game featured advertisers such as Mazda, Google Pixel, Solo Stove, Ralph Lauren Fragrances, Microsoft, and Uber Eats.
Amazon indicated that interactive ads were 11 times more effective at engaging consumers than QR codes during the Black Friday game. In 2023, total engagement with interactive advertisements was reported to be over 250% higher than the average during game weeks across both interactive video ads and QR codes.
Brands that deployed interactive ads targeted towards their audiences experienced a search engagement rate on Google exceeding 200% compared to those that did not, as per Amazon’s data.
Measurements from EDO indicated that viewers on Black Friday were 51% more inclined to search for advertised brands or products compared to other NFL Thanksgiving games.
Next year, Amazon plans to launch its first Black Friday NBA game, aspiring to transform Black Friday into a sports-focused holiday.
