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Thanks to ‘EA Sports College Football’, gamers are the new four-star recruits

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Every year, the top college football schools in the country compete against one another to recruit highly ranked prospects coming out of high school. The current college football offseason, however, is looking a little different. Athletes are still being wooed by prestigious programs, but so are creators — and EA Sports College Football 26 is the main reason why.

College Football 26, which EA released on July 10, is the latest chapter in a video game franchise that dates back to the 90s. Early installments of the series rank among the best sports video games of all time, but the gridiron simulator was forced into dormancy after courts ruled that game publishers could not include amateur athletes who were (at the time) unable to profit from depictions of their likenesses.

The advent of name, image, and likeness (NIL) deals for college athletes changed the narrative. As the value of NIL deals skyrocketed, EA chose to bring back College Football, and players rejoiced. College Football 25 became one of the most-played games of the year.

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College Football 26 is here, so it’s time for creators to make The Decision.

EA paid out millions to athletes to license their likenesses for use in its fan-favorite franchise. But the players aren’t the only ones to benefit from this gold rush — gamers are cashing in, too.

The Athletic reported that Bordeaux, a popular College Football creator on YouTube, received personalized packages from schools that wanted him to play for their teams on his channel. The bidding environment resembled the feeding frenzy that surrounds coveted high school recruits, and the University of Nebraska ultimately reaped rewards when Bordeaux chose to play as the Cornhuskers in College Football 25.

Now, with the next chapter of the sports simulator out, Bordeaux is once again bringing back his most visible formats. He recently posted an “imperialism” video that pits college football powerhouses against one another in search of territorial expansion.

Bordeaux is one of several creators turning College Football videos into a full-time job. “It shows how deep people’s love for their team is that they were so interested in what a random guy on the internet was going to do, because it could be their team,” he told The Athletic.

Creators are the new blue turf

In 1986, Boise State University covered its football field in bright blue artificial turf. Initially, the colorful field was a mere curiosity, but then something funny happened: Boise State started winning a lot of football games. Since 1999, the Broncos have brought 16 conference championships to the Idaho capital.

The correlation between the installation of blue turf and the reversal of Boise State’s football fortunes could be a coincidence, but the unique field allowed the Broncos to stand out, both literally and figuratively. When you have one of the best attractions for football fans inside your stadium, it helps convince players to come play for a school they may have otherwise ignored.

In the 2020s, creators are doing for schools what blue turf did for Boise State in the 90s and 00s. Features from popular gamers like Bordeaux draw attention to Division I football programs, giving them an edge in the recruiting game.

It’s not just football, either

Among many other creative projects, author and Vlogbrother John Green has become a fan of English soccer club AFC Wimbledon, his go-to choice in sim games like Football Manager. Green’s Wimby affinity started in pixelated fashion, but it has since extended to the real world. After buying a sponsorship on Wimbledon uniforms and helping the club sign new players, the elder Green brother took his fandom to the next level by acquiring a minority stake in the club.

For Green, Wimbledon ownership is a fun diversion that also entertains his fans. But for the club, support from a big-name creator is crucial. As some European clubs fold due to poor financial circumstances, others are seeing celebrity affiliation as a long-term survival strategy.

Thanks to the current nature of the sports business, anyone with a significant following can become involved in real-world operations. John Green and Bordeaux are two of the first examples of that trend — but they won’t be the last.





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Three Phoenix Named All-Americans – Elon University Athletics

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Elon Football All-Americans



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Elon Athletics


Jeff Yurk Voted First Team All-American Twice




ELON – Elon redshirt senior punter Jeff Yurk highlighted three Phoenix who collected FCS All-American honors from four different organizations this week. 

 

Yurk was selected twice as a first-team All-American and four times overall. Sophomore defensive lineman Kahmari Brown was listed as a second team All-American by three different outlets, while sophomore kicker Luke Barnes was named an All-American Honorable Mention by the Associated Press.  

 

 

  • First Team All-American (FCS Football Central)  

  • First Team All-American (Stats Perform FCS)  

  • Second Team All-American (Associated Press)  

  • Second Team All-American (American Football Coaches Association)  

 

Yurk finished his fourth season with the Phoenix as Elon’s all-time leading punter. As a senior this fall, Yurk ranked second in the FCS and third in all of college football in punting average (48.3 yards). He tallied 17 punts inside the 20-yard line and 24 punts of greater than 50 or more yards. Yurk dominated his CAA competition during his senior season, averaging more than five yards per punt greater than any other punter in the league. He concludes his Phoenix career as Elon’s all-time leader in career punting average and has the top three seasons by punting average in program history.  

 

  • Second Team All-American (FCS Football Central)  

  • Second Team All-American (Stats Perform FCS)  

  • Second Team All-American (Associated Press)  

 

Brown became the first Elon player ever with double-digit sacks in a season (12.0) during his standout sophomore campaign this fall. Brown broke Elon’s single-season FCS sacks record and tied the program’s FCS career sacks record (16.5) in just two years. He led the CAA in sacks by 2.5 and was the only CAA player with double-digit sacks. Brown ranked top-15 nationally in forced fumbles, sacks, and tackles for loss. The Jacksonville native was twice named CAA Defensive Player of the Week in 2025.  

 

  • Honorable Mention All-American (Associated Press) 

 

Barnes was chosen as an Associated Press Honorable Mention All-American following his first full season as Elon’s starting kicker. The sophomore finished 15-for-18 on field goals and missed just one attempt inside 50 yards. He was a perfect 40-for-40 on PATs, the most in the CAA without a miss. His 85 points were the second most in the CAA among kickers and first on the team. On kickoff duty, he recorded 20 touchbacks on 49 kickoffs.  

 

SUPPORT THE PHOENIX 

 

STAY POSTED 

For further coverage of Elon Football, follow the Phoenix on X (@ElonFootball) and Instagram (@ElonFB). 

 

-ElonPhoenix.com- 

 





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Big Ten Coach Exposes Fake NIL Offers Ahead of Bowl Game

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The Minnesota Golden Gophers are 7-5 this season following a season-ending home win over the Wisconsin Badgers with one final matchup left on Friday, Dec. 26 (4:30 p.m.) at Chase Field in Phoenix against the New Mexico Lobos in the Rate Bowl.

The Golden Gophers are led by charismatic head coach P.J. Fleck, known for his motivational slogans (‘Row the Boat’) and history of getting maximum effort and performance out of his oftentimes overmatched teams.

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Fleck coaches in a brave new world of college football including NIL (Name, Image and Likeness) payments for college football players that are often set up by universities, granting lucrative opportunities for student athletes to earn off of sponsorship deals.

On Wednesday, Fleck spoke at a press conference during which he detailed the head spinning world of NIL payments and negotiations while stating that some offers used as bargaining chips by players are not real in his personal estimation.

Fleck’s Stunning NIL Admission

Fleck’s story on NIL was shared by Tony Liebert of ‘Bring Me the News,’ a media company based in Minneapolis.

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“I don’t think the general public actually truly knows what college football truly looks like,” Fleck said.

He painted the picture of a complex process of negotiating contracts that lacks the structure of the National Football League’s professional contracts.

“I think that everybody has representation now,” Fleck said, with the goal of “getting the most money they possibly can.”

He spoke about the complex roles college coaches play in the process.

“The roles we’re in is like, you’re the head coach, you’re the president, you’re the owner, you’re the GM, you’re the director of player personnel, and you’ve almost got to be a negotiator as well of what you have in your budget…And you’re doing that without the systems that the NFL has in place,” Fleck added.

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Fake NIL Offers Cloud Negotiation Process, Fleck Says

A media member commented on the lack of a salary cap in the sport, musing that it must be difficult for Fleck and other coaches to know how much each player is being offered by other schools before writing, proposing, offering and negotiating contracts.

“Sometimes those offers are real, sometimes those offers aren’t real,” Fleck added.

“It is a very unique environment to work in,” Fleck added.

“I truly believe…You could put a camera on somebody’s shoulder…You (could) do a reality show of what’s going on right now,” the Golden Gophers coach added, gesturing that it’s a wild, unpredictable situation.

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“I don’t think the general public truly knows what college football looks like when you peel back the onion.”

Related: Penn State Fans Blast Nick Saban For Comments on New HC Matt Campbell

Related: Michigan’s Kenny Dillingham Chances Get Update From ESPN Reporter

This story was originally published by Athlon Sports on Dec 18, 2025, where it first appeared in the College section. Add Athlon Sports as a Preferred Source by clicking here.



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Frustrated Ron DeSantis waits for Donald Trump to address college sports NIL issues

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Gov. Ron DeSantis says college football is a “total mess” in light of athletes shopping around for better deals from programs, and that his efforts to reform it have been paused by Donald Trump’s White House.

Speaking in Sebring, DeSantis said he spoke to a bipartisan group of Governors “about a year ago” and said Governors on both sides of the aisle wanted to “come up with a framework.”

“Honestly, you really only need 10, 12 states, right? Because, you know, if you get Florida, Texas, Georgia, Alabama, Michigan, now you need Indiana, California,” DeSantis said, explaining that once states with “big-time programs” act, that would be enough to set up a workable structure.

But DeSantis said comments by Trump that the federal government planned to step in halted the state-led effort.

“So we’re like, all right, we’ll let the feds do it,” DeSantis added.

DeSantis said as early as last year that he wanted Governors to join him in some reform effort.

“I know they’re working on something, but I think it’s hit rock bottom just in terms of all the static that’s in the system,” DeSantis said.

He noted that “general managers” in college football make it “like a professional thing,” adding that many of the athletes recruited “haven’t even really produced that well.”

He also suggested that athletes are currently holding up programs for more money when they are performing.

“Now it’s like they have more rights than pro athletes,” he said.

“A quarterback will, you know, throw for four touchdowns. The third game of the season (he will) go, ‘Hey, coach, any more NIL money? Oh, I’m going to hit the transfer portal.’ And then you just go hop around schools. So you can play for four or five schools the way it goes now. And you can even play a few games, do very well, sit out and still get eligibility for the next year.”

Players’ mobility hurts programs, he argued.

“It’s hard to even know whether your teams are going to be good year after year because you don’t know who you’re going to lose. And then to do the transfer portal, right as we’re getting into the playoff, how does that make sense where these teams are going to have to make the decision?”

While the Governor stopped short of saying he regrets signing the name, image and likeness legislation that helped start the current cycle of professionalization of college sports, he does want a “happy medium” between athletes not being compensated and the current system.

But with time running out, reforms may not be realized before DeSantis leaves Tallahassee.



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$64 million college football coach emerges as prime candidate to replace Sherrone Moore at Michigan

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Less than a week after Michigan dismissed Sherrone Moore for cause, the Wolverines are navigating a condensed and high-pressure coaching search, with at least one prominent candidate already drawing serious consideration.

Michigan closed the 2025 regular season 9–3 (7-2 Big Ten) and will play No. 13 Texas in the Cheez-It Citrus Bowl on December 31 under interim coach Biff Poggi.

The program swiftly moved to remove Moore on December 10 after an internal probe concluded that there was an inappropriate relationship with a staff member.

While a cluster of candidates has emerged across national hot boards and analyst shows, college football analyst Josh Pate on Tuesday specifically singled out Missouri’s Eli Drinkwitz.

“I think Eli Drinkwitz’s name is involved here,” Pate said. “Names like Eli Drinkwitz get thrown out, and people are really quick to scoff at it… I have always been baffled by people who turn their nose up at Eli Drinkwitz. It’s well known in the SEC, he’s one of the better staffers in the country.”

Missouri Tigers head coach Eli Drinkwitz.

Missouri head coach Eli Drinkwitz celebrates with defensive end Zion Young (9) and the Battle Line trophy after a game against Arkansas | Nelson Chenault-Imagn Images

A former offensive coordinator at Boise State and NC State who won a Sun Belt title at Appalachian State in 2019, Drinkwitz inherited Missouri in 2020 and built the program to back-to-back double-digit win seasons (2023-24) and an 8–4 showing in 2025. 

That on-field progress led to a recent six-year contract extension in late November, which anchors him at roughly $10–10.75 million annually and includes significant buyout provisions.

Drinkwitz has also publicly pushed back on any rumors, calling coaching carousel speculation “just a distraction,” saying he loves Mizzou, is focused on the job, and recently signed an extension.

On the Michigan front, the program has indicated it hopes to finalize a hire before the end of December, a timeline that highlights how little margin the search affords.

In the next two weeks, expect intensified contact between Michigan’s search firm and top-tier candidates, a group many believe includes Drinkwitz.

Read More at College Football HQ

  • $3.7 million college football head coach named clear candidate for Michigan vacancy

  • College football program signs $1.2 million deal with NFL legend

  • College Football Playoff team losing all-conference player to transfer portal

  • $2.1 million college football QB announces return to Big Ten program



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Talent pipeline developing between Carroll and Montana

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HELENA — It’s been a two-way relationship between the Carroll College and University of Montana football programs.

Some guys who didn’t quite stick with the Grizzlies — like current Carroll quarterback Kaden Huot — have had success in Helena. And on the other side of the equation, a standout few have jumped up from the NAIA level to the Division I FCS level.

Each of the past two seasons, Carroll has produced the Frontier Conference defensive player of the year. And each time, that player has subsequently transferred to Montana.

“It shows well for our ability to develop,” Carroll head coach Troy Purcell told MTN Sports, “where they didn’t have that opportunity, and now with our coaching and our structure here and our culture here, to develop fine young men and great football players.”

On Dec. 10, Saints cornerback Braeden Orlandi — the NAIA’s reigning tackles leader — announced he was leaving Helena for Missoula. And the year before, it was NAIA All-American Hunter Peck trading Purple and Gold for Maroon and Silver. And following his first regular season with the Griz, Peck made the Big Sky all-conference first team, something he credits his time at Carroll for making possible.

“They did a great job with taking me in, developing me not (just) into a football player, but a young man, as well,” Peck said of his four years at Carroll. “And so, those life lessons are ones that you take off the football field and are arguably the most important part of the game.”

So, in this transfer-portal-and-NIL-dominated era of college athletics, the Carroll coaching staff said they understand their position in the larger college football ecosystem.

“Let us develop you. Let us make you the best you can possibly be for two to three years, get some tape, get some good film out there,” Purcell said. “You get some great ball in along the way. And then when the time is right, and it looks good, you have an opportunity to go up, maybe put a little money in your pocket, and get to play at a higher level. So, maybe that kid could be a walk-on but now has an opportunity to play for us, and like I said, we can develop him.”





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Ohio State standout pauses College Football Playoff prep to use NIL for good: ‘I want people to feel loved’

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COLUMBUS, Ohio — They wore red aprons, waited their turn in a line of volunteers and carried bags filled with toys through the Lausche Building at the Ohio Expo Center & State Fairgrounds.

In their actions, they were unassuming, helping bring holiday joy to families in central Ohio. But these volunteers were far from unrecognizable in Columbus.

They were safety Jaylen McClain, defensive tackle Eddrick Houston, safety Caleb Downs and running back James Peoples — a collection of some of Ohio State football’s top contributors this season.

And they were there to fulfill a vision of McClain’s.

The McClain family recently launched Everyday Legends — a foundation created to, “honor and uplift individuals who demonstrate excellence in scholarship, service, and sportsmanship.”

One of its first initiatives came via a partnership with the Salvation Army in Central Ohio. Courtesy of opportunities presented through college football’s name, image and likeness rules, McClain started a virtual toy drive in which donors could purchase toys through an Amazon wish list put together by the foundation with gifts going directly toward Wednesday’s event.

With his teammates working alongside him, McClain — who went to Target the day after Ohio State’s loss in the Big Ten Championship Game to ensure enough toys were purchased — helped those in a community far from his home state of New Jersey.

“I didn’t have everything, but my parents provided so much support for me and made sacrifices for my life,” McClain told cleveland.com. “Now that I have a bigger platform for myself as a college football player and NIL, I’m able to give my blessings off to other people, other foundations and be able to recognize other people that also have the blessings.”



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