Vancouver, British Columbia — Taylor Swift’s “The Eras Tour” officially ended Sunday in Vancouver, British Columbia, Canada. The nearly two-year-long tour was record-breaking and trend-setting. It is finally the end of an era for Taylor Swift. The last show here in Vancouver is the finale of a 149-concert tour that spanned almost two years. It is estimated that it earned around two-billion dollars since the first concert in March 2023. Each concert lasted about three-and-a-half hours and featured at least 44 songs, divided into 10 parts, or “eras," of her recording career. The tour stopped in 53 cities on five continents. For Vancouver residents, the arrival of Swiftmania took over the city and drew comparisons to when the area hosted the 2010 Winter Olympic and Paralympic Games. Chris May is the general manager of BC Place Stadium, the venue that hosted the final three Swift concerts. He said organizing and preparations for these concerts was similar to ceremonies for the Olympics, Paralympics and the 2015 Women’s World Cup of Soccer, which were held in the stadium. He said 70% of attendees for the final concerts were from outside of the greater Vancouver area. “That means we have a huge amount of guests that have never been here before. So, you know, it's working through those realities of ensuring we have enough staffing, enough signage and wayfinding, and people to help to get people where they're going,” he said. Concertgoers watch on during Taylor Swift's "The Eras Tour," Dec. 6, 2024, in Vancouver, British Columbia. May said the April 2024 concert for Diljit Dosanjh, which was the biggest Punjabi music concert outside of India, drew more than 50,000 fans. All told, Swift's three Vancouver concerts drew about 160,000 people. Jarrett Vaughan, an adjunct professor at the Sauder School of Business at the University of British Columbia, said Swift’s adept use of social media played a crucial role in the tour’s success. Vancouver police officers patrol the area with friendship bracelets adorned around their horses before Taylor Swift's "The Eras Tour," Dec. 6, 2024, in Vancouver, British Columbia. He also said the COVID-19 pandemic played a part for some younger members of her audience. “I think when we look at the current audience that she has, you know, they were fairly young at that time. They didn't have the opportunity to attend concerts going through maybe middle school or elementary school, and so for them now, to be able to attend something like this is pretty remarkable,” he said. Vaughan said the legacy of the Eras Tour will not solely be just Swift’s use of social media, but the positivity she created for her fan base. Stephanie Burt is an English professor at Harvard College and recently taught a very popular class at the school on Swift. For her, the secret to Swift’s Eras Tour and her career itself is simple, she is really good at writing songs that are aspirational and relatable. “We hear the songs, and we hear both someone who's already like us and someone who we want to be more like and want to be closer to and aspire to be like. That's a rare gift to extend it that long, and the tour testifies to the persistence of her talent and to her versatility and to her ability to collaborate and organize and plan,” she said. Vancouver’s tourism office estimates the final dates of Swift’s tour boosted the city’s economy by $112 million.

Vancouver, British Columbia — Taylor Swift’s “The Eras Tour” concluded on Sunday in Vancouver, British Columbia, Canada. This nearly two-year tour set records and defined trends. It marks a definitive end of an era for Taylor Swift. The concluding performance in Vancouver is the grand finale of a 149-show tour that lasted almost two years. […]

Vancouver, British Columbia —

Taylor Swift’s “The Eras Tour” concluded on Sunday in Vancouver, British Columbia, Canada. This nearly two-year tour set records and defined trends.

It marks a definitive end of an era for Taylor Swift.

The concluding performance in Vancouver is the grand finale of a 149-show tour that lasted almost two years. It is projected to have grossed approximately two billion dollars since the tour commenced in March 2023.

Each event had a runtime of around three-and-a-half hours and included no fewer than 44 songs, segmented into 10 “eras” representing her recording journey. The tour visited 53 cities across five continents.

For locals in Vancouver, the phenomenon of Swiftmania transformed the city, drawing parallels to the atmosphere during the 2010 Winter Olympic and Paralympic Games held in the region.

Chris May, the general manager of BC Place Stadium, the venue for the last three Swift concerts, noted the scale of organizing these events was akin to preparations for the Olympics, Paralympics, and the 2015 Women’s World Cup of Soccer, which also took place at the stadium.

He mentioned that 70% of the attendees for the final concerts were visitors from outside the greater Vancouver area.

“This indicates we had a substantial number of guests who had never visited before. So, it’s about managing the logistics to ensure sufficient staffing, appropriate signage and wayfinding, and people available to assist attendees,” he explained.

Concertgoers watch on during Taylor Swift's — Concertgoers watch on during Taylor Swift’s “The Eras Tour,” Dec. 6, 2024, in Vancouver, British Columbia.

May noted that the April 2024 concert featuring Diljit Dosanjh was the largest Punjabi music event outside India, attracting over 50,000 fans. In total, Swift’s three concerts in Vancouver drew approximately 160,000 attendees.

Jarrett Vaughan, an adjunct professor at the Sauder School of Business at the University of British Columbia, stated that Swift’s savvy use of social media significantly contributed to the tour’s triumph.

Vancouver police officers patrol the area with friendship bracelets adorned around their horses before Taylor Swift's — Vancouver police officers patrol the area with friendship bracelets adorned around their horses before Taylor Swift’s “The Eras Tour,” Dec. 6, 2024, in Vancouver, British Columbia.

He also remarked that the COVID-19 pandemic influenced some younger fans in her audience.

“Looking at Swift’s current audience, many were quite young at that time. They missed opportunities to attend concerts during their middle or elementary school years, so it’s quite extraordinary for them to be part of something like this now,” he shared.

Vaughan emphasized that the legacy of the Eras Tour extends beyond Swift’s social media prowess, encompassing the positive environment she fostered for her fans.

Stephanie Burt, an English professor at Harvard College, recently conducted a popular class on Swift.

For her, the secret to the success of Swift’s Eras Tour and her entire career is straightforward: she excels at crafting songs that are both aspirational and relatable.

“We resonate with the songs, and we identify with someone who feels like us, yet also embodies who we aspire to be. That’s a rare quality to maintain over such a long period, and the tour showcases the endurance of her talent, versatility, and ability to collaborate and plan effectively,” she stated.

According to Vancouver’s tourism office, the concluding dates of Swift’s tour enhanced the local economy by an estimated $112 million.