Arizona State and Kansas advanced to the Regional Semifinal round of the 2025 NCAA Division I Women’s Volleyball Championship. This is the fifth time in the last seven years that the Big 12 has sent at least two programs to the Sweet 16 and the first time since 2022. Additionally, the Big 12 finished with eight wins in the first round, the most in Conference history, surpassing the previous high of six (2004, 2006, 2023).
 
No. 2 seed Arizona State defeated Coppin State and Utah State to make its fourth trip to the regional semifinals in program history, and the second time in the last three years. The Sun Devils improved to 28-3 on the year, the second-most wins in school history. This marks the first time in the NCAA era that Arizona State has finished the year undefeated at home and the second time in Arizona State history. The 2025 Big 12 Offensive Player of the Year, Noemie Glover, recorded 17 kills, the second-most for the Sun Devils behind only Bailey Miller (18 kills). Arizona State will next play No. 3 seed Creighton on Thursday, Dec. 11 at Noon CT/11 a.m. MST.
 
No. 4 seed Kansas will play in the Sweet 16 for the first time since 2021, and the fourth time in program history after two wins at Horejsi Family Volleyball Arena. The Jayhawks swept High Point (3-0) before taking down No. 5 seed Miami (3-1) behind seniors Rhian Swanson and Katie Dalton. Swanson increased her season total to 19 games with double-digit kills, while Dalton added 59 assists across the two matches. Kansas will play top-seeded Nebraska on Friday, Dec. 12 at 8:30 p.m. CT.
 

The 2025 NCAA volleyball tournament is down to its final 16 teams. But countless pressing questions remain as the tournament makes its way to the final four in Kansas City. Can Nebraska, the No. 1 overall seed, finish undefeated and claim the program’s sixth national title? Can Pitt advance to its fifth straight final four appearance? Will SEC champion Kentucky return to the final four for the first time since winning its first national championship in 2020? Is a young Texas team ready to cash in ahead of schedule?

Here are the 10 (OK, 11) players who will have a major say in answering those questions and more.

Olivia Babcock, Pitt: If the volleyball gods could issue a warning for the NCAA tournament’s stretch run, it would read something like this: “Do not take your eyes off Olivia Babcock, or else…” Arguably the most dynamic player in the college game, the 6-foot-4 Babcock averages 5.9 points per set and 5.1 kills per set for a team that is looking to return to the final four for the fifth straight time. The ACC Player of the Year had more than 40 kills in two matches this season from her opposite hitter position. With springy legs and a powerful arm from the front row, back row and behind the service line, Babcock, the 2024 AVCA Player of the Year, is magic in motion. Look away at your own risk.

Ella Swindle, Texas: Surrounded by strangers at the start of the season, the Longhorns’ junior setter holds the key to the powerful Texas attack. The 6-foot-3 Swindle led Texas to the national title in 2023 but then played a backup role a year ago when Texas fell to Creighton in the regional semifinals. This year, she has 898 assists — mostly to hitters she had never played with before the season. Texas’ top three hitters are Pitt transfer Torrey Stafford (488 kills) and freshmen Cari Spears (338 kills) and Abby Vander Wal (268 kills), and Swindle has the offense hitting at a .316 clip, tied for third-best in the nation.

Rebekah Allick, Nebraska: The top-seeded Cornhuskers take the court with a pick-your-poison approach. Every attacker around Big Ten Player and Setter of the Year Bergen Reilly can terminate (see: Andi Jackson, Taylor Landfair, Harper Murray). Every defender on the court can dig (see: Laney Choboy, Olivia Mauch, Teraya Sigler). On volleyball’s balanced behemoth, Allick stands out for her passion. Make no mistake: Allick, a 6-foot-4 senior middle blocker, is having the best statistical season of her career, hitting .437 (eighth-best in the country but seven slots below fellow middle blocker Jackson) with 235 kills. But nothing fires up the No. 1 overall seed more than an Allick roar after a stuffed block or a kill on an opponent’s overpass. The Huskers will be tested. And when they are, they’ll turn to Allick for inspiration.

Brookeva DeHudson, Kentucky: Don’t google her. It’s impossible to pick one Kentucky superstar outside hitter over the other. Brooklyn DeLeye and Eva Hudson are both that good, so we merged them into one spot. DeLeye was the SEC Player of the Year in 2024. Hudson, in her first year with the Wildcats after transferring from Purdue, is the SEC Player of the Year in 2025. The 6-foot-2 DeLeye has 495 kills on the season and averages 4.7 per set. The 6-foot-1 Hudson has 482 kills and averages 4.6 per set. Slow down one? Maybe. Stop both? Nearly impossible. Together they are the most lethal pair of pin hitters in the tournament and the engine driving Kentucky toward a shot at a second national title.

Chloe Chicoine, Louisville: Now we come upon the rarest of all sightings in the latter half of the NCAA tournament: a 5-foot-10 outside hitter. Chicoine, a transfer-portal addition to the reigning national runners-up, brings her impressive vertical leap and feisty play from Purdue to Louisville. She comes into the regional semifinals with her arm blazing. Chicoine crushed a season-high 28 kills in a five-set win over Marquette in the second round. She leads the balanced Cardinals with 387 kills and is second in digs with 332.

Mimi Colyer, Wisconsin: Two words: Instant. Offense. The 6-foot-3 senior outside hitter and Oregon transfer was a unanimous all-Big Ten selection in her first season with the Badgers. How could she not be? Colyer averages 5.32 kills per set, tops among players remaining in the tournament, and hits .340. She spent her free time getting 220 digs and 67 blocks. With setter extraordinaire Charlie Fuerbringer healthy and back on the court, the Badgers bring an offense that can pose problems for anyone and everyone.

Averi Carlson, SMU: The 5-foot-11 setter started for two seasons at Baylor, then started at Texas, then led the U.S. U23 national team to gold at the Pan American Cup, and now she orchestrates a high-powered Mustangs attack. The ACC Setter of the Year runs an offense that hits .316, tied for third-best (with Texas) in the country. She has developed a quick and lethal connection with fellow transfer Malaya Jones (503 kills) from Colorado State. She also puts up a strong block, with 85 on the season.

Noemie Glover, Arizona State: Since transferring from Oregon before the season, the Sun Devils’ opposite hitter has had exactly one match in which she didn’t produce double-digit kills — but even in that match she hit .444. The 6-foot-2 Glover has 406 kills, 108 blocks and 80 digs. Fun fact: Her dad, La’Roi Glover, played 13 seasons in the NFL and was a six-time Pro Bowler.

Elia Rubin, Stanford: The senior and four-year Cardinal starter has become synonymous with Stanford volleyball over the past four seasons. She brings a host of awards — AVCA All-America, All-ACC, All-Pac 12 — and 1,607 career kills into the regional semifinals. This season, she leads the second-seeded Cardinal in kills (378) and aces (45) and is second in digs (296). About the only thing Rubin hasn’t done in her Stanford career is play in the final four.

Logan Lednicky, Texas A&M: The 6-foot-3 senior opposite hitter is as steady as they come. She has been killing it for the Aggies for four straight seasons, and she’s poised to go out with a bang in her final NCAA tournament run. Through her first two tournament games, she has 39 kills on a .429 percentage and is averaging 6.21 points per set. The AVCA Player of the Year semifinalist plays some mean defense too — she has 83 blocks and 275 digs this season, both second-most among the Aggies.

Brands have long turned to professional athletes for their star power in big-budget commercials, but recent shifts in name, image, and likeness (NIL) policy have pushed marketers to widen the talent pool.

On July 1, the House v. NCAA settlement took effect, allowing colleges to compensate athletes for their NIL usage. Marketers expect that these athletes, many of whom have built-in communities and an engaged digital fanbase, can help brands stand out in the influencer space.

• Student athletes boast a social media engagement rate 3.7x higher than traditional influencers (5.6% compared to 1.9%), according to a June Opendorse report.

“College athletes bring a new edge by commanding hyper-loyal, local communities,” said Alison Bringé, CMO of Launchmetrics, “shaping culture on campuses and connecting with younger consumers with a level of authenticity traditional influencers can’t reach.”

Why college athletes resonate

NIL compensation has shown that sports influence functions like creator influence, as fans want more from their favorite players than just highlight reels. US sports fans look for personal life updates (31%) almost as much as game highlights (34%), according to an April YouGov survey.

“With jam-packed schedules, they don’t always fit the mold of the ‘always-on’ influencer, which makes the glimpses they share into their daily lives, routines, and preferences even more special and exciting to fans,” said Ajalin Williamson, strategy director at The Goat Agency in an October report.

Inside the sports creator economy

With the NIL settlement giving new opportunities to athletes and marketers, brands are reconsidering who is influential, recognizing that considering the full sports sphere can lead to more memorable work.

Cameo, an app where consumers buy personalized videos from celebrities, is recognizing the value of expanding athlete partnerships through a partnership with the Pro Athlete Community (PAC). The goal is to highlight how “brand deals have historically been limited to only the most prominent names,” according to a press release.

You no longer need to be in the big leagues to be a top sports creator. The Savannah Bananas, an exhibition baseball team that is known for their choreographed dances and social presence, has 11.1 million TikTok followers. The Yankees have 1.8 million, and The Mets only 801.7 thousand.

Nebraska Athletics is increasing capacity inside the John Cook Arena for the 2026 Husker Volleyball season, but some fans say the reseating is a worrisome change.

The arena, inside the Bob Devaney Sports Center, will go from 8,300 to 10,000 seats next year. It’s the first full reseating in the program’s history. Longtime ticket holders like Jim Bunch said their season-ticket spots will no longer be guaranteed under the reseating.

“A lot of people in our section, that have now been dispersed, have been together for over well over 30 years,” Bunch said. “It’s really sad.”

The Athletic Fund says the reseat will increase revenue for the program. Bunch said he worries that Nebraska Athletics is prioritizing profit over fans.

“I understand the landscape of college athletics today, NIL, transfer portal, and now the revenue sharing. But you know, the feeling in Nebraska for me is we’re no longer fans, we’re consumers, and they’re trying to squeeze every nickel out of us that they can,” Bunch said.

In a February interview with KETV Sports, UNL Athletic Director Troy Dannen said updates like this one are part of keeping up with the evolution of college athletics.

“In this new era of college athletics, for moving into how we generate revenues, stadiums are the primary revenue generators that every institution that plays at this level have,” Dannen said.

Bunch said the changes are already beginning, after the University announced the reseating would begin for the NCAA tournament. Bunch said many friends of his no longer could sit in their season-ticket spots.

“If you’re a current season ticket holder, you will get a seat somewhere in the building. That has not been true,” Bunch said.

The process is outlined on the Nebraska Athletic Fund website, where it lists that season ticket holders will get an assigned appointment time to select their seats, as well as the donation and priority seating costs. The contribution deadline is March 18, 2026, and ticket holders will be notified in April and May of their selection date and time.

“We don’t know where we’re going to be for next season, and we’re hopeful that we’re going to be able to stay close to the action,” Bunch said.

Cal Poly Humboldt women’s and men’s indoor track and field squads opened the 2025 season with a meet at the Silver State Invitational and Multis, hosted by the University of Nevada, Reno, this past weekend. The Jacks saw three NCAA provisional marks set, one by pole vaulter Michael Payan (16-8.75) and two on the women’s side, Cocome McKamey in the pentathlon (8th out of 22) and Isabel Perez-Zoghbi (2:10.70 seconds in the 800 meters). Two of those marks are likely enough to earn an invite to the national championships in March, according to Lumberjacks head coach Sarah Ingram.

The marks are set as an indication that the individual is in range to go to nationals, not a “golden ticket,” Ingram said. When the time comes for the university to declare athletes it wants to enter for the national championship, they are allowed with a provisional mark. However, there will still only be roughly the top 18 that qualify for the national meet out of those declared, which comes down to a ranked order list of each event. Payan’s mark, Ingram is reasonably confident, will be included, and comes after Payan took fifth place last year at nationals as a freshman, setting a new school record as “we’re expecting big things out of him this year,” said Ingram.

On the women’s side, Perez-Zoghbi has gone previously to nationals indoor in the 800m and outdoors twice for the 400m hurdles, the 800 currently being her focus. Ingram said her mark is probably strong enough to get her in, which Ingram said “is pretty exciting, and obviously both of these athletes are going to continue competing; we have a couple more weekends of indoor in February where they’ll be able to try to better those marks and get them as high as possible on that rankings. Our third athlete, Cocome McKamey, is one of our multi-event athletes indoors with the pentathlon. Her mark met the qualifying threshold, but based on previous years, we don’t expect that mark to be good enough to get in, but based on what we saw at her meet, she’ll be able to hit the marks needed at our next multi opportunity up in Spokane, Washington in February.”

Humboldt is going on its third season in indoor track and field, and “building out some depth in our record book,” according to Ingram. Eight new school records were set in Reno across the women’s and men’s events. Of the women, two freshman had an “outstanding” meet, said Ingram, with “really big personal bests in all their events.” Kelsi Lytle set a new school record in the 60m with a 7.85 seconds and also had p.r.’s in the 200m and 400m, while Caitlyn Dougherty established a school-best mark in the 200m and had personal records in the 200m, 400m (winning her heat at 58.32 secs), and 60m hurdles. She was also on the 4×400 team that set a new school record with Brielle Jimerson, McKamey, and Perez-Zoghbi.

“We’re really expecting a strong 4x400m relay in our next meet as well, and hoping we’ll be able to get a provisional qualifying mark in that event as well,” said Ingram.

Of the men, in addition to Payan’s new school mark, Dylan Ochoa also set a new mark in the 400m, running 49.12 seconds. Collin Friedman had a new long jump record and high jump as well to tie Gabe Bondurant and Alex Dillon in the latter at 1.90m. Joseph Gonzalez not only set a new school record in the shot put, he won the meet outright with a 15.89m, and Isaak Kasso won the 60m hurdles with a mark of 8.50 secs.

“We’ve got a big stretch here where we’re taking a break and not allowed to have official practices during winter break,” said Ingram. “We’re trying to make sure everybody passes their classes, does their finals and enjoys the holidays. And then we come back and start practicing again Jan. 12. Our first meet (of the new year) will be February 5th through 7th in Spokane. We’ll be bringing all event groups and that meet will also have a multi offered as well.”

Finally, she continued, “We had lots of really good stuff this weekend, we’re just really excited to be putting up such strong marks this early in the year, it helps the athletes stay motivated going into that long stretch of winter break with their goal-setting, their training, when they’re kind of on their own time. We’re excited for what this will mean not only for the finish of our indoor season come February and March, but springboarding us into that outdoor season for the whole rest of the spring semester.”