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SEGG Media Invests in Veloce Media Group to Accelerate Strategic Expansion in Esports, Motorsports and Immersive Digital Content

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A Media Snippet accompanying this announcement is available by clicking on this link.

FORT WORTH, Texas, July 16, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation, formerly Lottery.com Inc., (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced a strategic investment into Veloce Media Group (“Veloce”), one of the fastest-scaling digital platforms operating at the intersection of sport, gaming, and content. The partnership will be managed by Sports.com, a division of SEGG Media.

The investment forms part of a broader buy-and-build strategy to position SEGG Media as the home of immersive sports and next-generation media. The transaction, which values Veloce at £40 million ($53 million USD) pre-money, will be completed in two tranches, with a call option enabling SEGG to reach majority ownership at 51%.

This move reinforces SEGG Media’s recent launch and the turnaround success of Lottery.com. It signals a new phase of high-growth strategic acquisitions centered around profitability, scale, and exciting global fan engagement.

A Cash-Generating, High-Growth Digital Asset

Veloce Media Group has built the world’s largest racing and gaming media network with more than 750 million monthly digital views and reaching a rapidly growing Gen-Z and millennial audience. In its most recent fiscal year ended March 2025, Veloce reported £12.8 million ($17.5 million USD) in revenue. Veloce has strong forward momentum following July 2025 acquisition of Quadrant, a disruptive motorsport content and lifestyle brand co-founded with Formula 1 driver Lando Norris.

The Veloce Group operates across:

  • Competitive esports and sim racing (F1 Esports, Ferrari Global Series)
  • Immersive content and athlete-led platforms
  • Sustainable racing initiatives including FIA Extreme H World Cup
  • Creator-led brands, merchandise, and digital fan engagement

The investment from the Company is funding key strategic initiatives, including Veloce’s acquisition of Quadrant, with £2 million ($2.6 million USD) committed in the first tranche. The remainder is scheduled for completion by end of July 2025.

Matthew McGahan, Chairman & Chief Executive Officer of SEGG Media

“Since completing the turnaround of the Company, we identified two global sports verticals, motorsport and soccer, as cornerstones of our future strategy. This investment into Veloce is yet another tangible step into motorsport following the successful multi-race partnerships we secured with three rising stars in IndyCar and Indy NXT.

“With Veloce now in the family, we’re doubling down. We see this as a continuation of our expansion into motorsports, a sector that offers scale, global fanbases, commercial viability, and media storytelling potential across all levels of competition. From F1, IndyCar, MotoGP, to NASCAR and beyond, SEGG Media is positioning the Sports.com brand not just via sponsorship, but through content creation, team partnerships and immersive behind-the-scenes access.

“Our internal production arm, Sports.com Studios, is already developing original content formats that tap into this world and, now, with the energy and expertise of Veloce’s young leadership, we’re excited to explore that frontier together.”

Jack Clarke, Chief Strategy Officer of Veloce Media Group

“Veloce Media Group is uniquely positioned to engage a generation of digitally native sports fans. With SEGG Media’s support, we are well placed to scale our media and competitive operations while continuing to innovate.”

Majed Al Sorour, President of Sports.com, a division of SEGG Media (former Main Board Director of Newcastle United Football Club and CEO of LIV Golf)

“This investment marks a transformative opportunity for the region. Saudi Arabia is home to over 23 million gamers, representing nearly 70% of the population, and consistently ranks among the highest globally in daily gaming engagement. With major international events like Gamers8, the Esports World Cup and the upcoming Olympic Esports Games hosted in Riyadh, the Kingdom has rapidly become a global epicenter for esports and digital sport.

“Partnering with Veloce brings not only immersive content and commercial upside, but also connects the Sports.com brand to one of the most digitally active youth populations in the world, positioning the brand at the heart of the fastest-growing sports entertainment economy on the planet.”

Veloce Media Group is led by CEO Daniel Bailey and a seasoned board including:

  • Andy Webb, Chairman and former CEO of the Marussia F1 Team
  • Darryl Eales, former CEO of Lloyds Development Capital, who delivered £1.2 billion ($1.6 billion USD) in capital gains during his tenure

Daniel Bailey, Chief Executive Officer of Veloce Media Group

“We’re excited to partner with Sports.com and SEGG Media, two brands that share our vision for next-gen sport. Together we can scale faster, deliver stronger fan experiences, and unlock significant commercial upside.”

About Veloce Media Group

Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries.

Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views.

In 2025, Veloce Media Group expanded its portfolio with the acquisition of Quadrant, the disruptive gaming, lifestyle, and motorsport brand co-founded by Formula 1 driver Lando Norris. Now encompassed in Veloce, Quadrant strengthens the group’s cultural impact through bold storytelling, premium apparel, athlete-driven content, and a thriving global community.

Veloce has partnered with several international brands and teams, including Mercedes-AMG, Ferrari, McLaren, E.ON, Thrustmaster, VISA and many more.

To learn more, please visit: velocemediagroup.com

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.


For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.



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Motorsports

How MotorCity Dark Horse Racing Is Using AI To Redefine The Future Of Racing

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40 minutes ago

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December 14, 2025

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Published on
December 13, 2025

Ai racing innovation

MotorCity Dark Horse Racing has started making headlines. Dark Horse Racing is a Detroit-based, newly formed racing company that has just recently started racing in major competitions like the IMSA (International Motor Sports Association) and the FIA (Fédération Internationale de l’Automobile) sanctioned events, and has just landed a partnership with global corporations META. It is a pivotal moment in Dark Horse Motor City’s history, and META’s partnership with Motor City opens the door to trailblazing tech innovations for the motorsports industry.

With the company gaining traction, the strategic collaboration with META’s AI program will continue pushing the boundaries of what’s possible in high-speed motorsports. With AI tools that will enhance motorsport activities like racing, collaboration, and interaction of the vehicles, the company is headed for a bright future.

Motorcity Dark Horse Racing – A New Era in Professional Motorsport

MotorCity Dark Horse Racing set out to make a mark in the motorsport industry and, within a year, achieved extraordinary success by entering the season in major global competitions. The team has competitors in support races at the 24 Hours of Le Mans and Lone Star Le Mans, racing events that are synonymous with pushing vehicles and racing athletes to their physical and mental extremes. The team has garnered noteworthy attention, even in its rookie year, for its performance at the events and its relentless commitment to professional motorsport.

Motorcity Dark Horse Racing has a new partnership with Patrick Gen AI Racing. This is the start of new opportunities for this team in professional motorsport. This collaboration will enhance the team’s operational performance, on track and off, and provide the team with the means to implement more advanced and beneficial technology. The team has improved its prospects for success in upcoming races as the collaboration will enhance the team’s operational performance.

META LLama Collaboration: Starting Right

As the team works towards future goals, one of the most recent accomplishments was the acceptance of the team into META Corporation’s LLama Startup AI Program. Beginning in June of 2025, this program pairs early-stage startups and corporate partners, using some of the most innovative and advanced AI technologies to develop cross-industry relationships. It was a first in the sector of motorsport to have a company like MotorCity Dark Horse Racing become a participant.

Thanks to this partnership, the team is now able to use industry-leading AI to streamline how they race and the ways they approach every aspect of the competition. AI is now used in every facet to increase performance through race strategy selection, team coordination, vehicle setup, tire prediction, and more. META worked with their individual AI practitioners to refine and cooperate with the team in model training, using legacy data that was vital to the team’s competitiveness.

Innovations to Combat Motor Racing Performance

The focus of this collaboration with META is in three major areas: AI-powered optimization, predictive analytics, and enhancement of team collaboration.

The Benefits of AI-Driven Optimization: The team has used AI in vehicle setup optimization in areas of suspension settings, aerodynamics, etc. The team obtains a competitive edge by being able to change setups and update conditions in real time.

The Benefits of AI-Driven Predictive Analytics: The team has been able to foresee and track conditions, weather, etc, and adapt strategies accordingly in real time. This has been able to decrease time spent on decision-making especially when it comes to tire compound and pit stop changes.

The Benefits of AI-Enhanced Team Collaboration: There has been an improvement in real-time decision-making and communication with the entire team. The team operates more quickly, collaboratively, and internally.

How META Helps Businesses Innovate

MotorCity Dark Horse Racing has made enormous strides, and META has played a crucial role in that growth. The team benefited from META’s AI tools, as well as systems engineering, and from META’s experts in consulting. Other creative startups in META’s network have partnered with the team and provided helpful knowledge and tactics for MotorCity Dark Horse Racing.

The company collaborates with motor racing with technology in unusual ways, and for that, they partnered with META for the AI program targeted for startups in all sectors. With Starter META’s proprietary tools, they can advance in areas where motor racing is not as developed. Because of all the support they have received, they can compete in highly developed areas and advance motorsports.

Potential Horizons: A New Era of Motorsport

The entry of Motor City Dark Horse Racing to META’s Llama Startup AI program opens a series of opportunities in the world of motorsport. Within a framework of advanced AI development, the team is likely to enjoy consistent success, not only in racing but also in achieving the nirvana of the convergence of technology and motorsport.

With the help of META’s AI-enhanced tools, the team’s efforts towards fostering technology-driven innovativeness should allow them to remain pioneers of technology in the world of motorsport. In the coming years, the continued advancement of AI in partnered development is likely to enable novel technology pathways that could promote sport itself.

Conclusion

During this period, the journey of Motor City Dark Horse Racing is showing the prospective boundaries of multi-sport collaboration. Enrolling in META’s Llama Start-Up Program, Dark Horse Racing the Dark Horse Racing team is now able to explore advanced technologies, which should greatly improve their performance and speed on the track. Utilizing AI Optimisation, Predictive Analytics, and advanced team synchronisation, Motor City Dark Horse Racing is on the verge of doing something remarkable. As the company only strives forward in innovating the technology used in racing and with META, a partnership designed to integrate AI into racing technology, Dark Horse Racing will show how technology in AI can be used to advance racing in the years to come.



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IHRA Announces Acquisition of Maple Grove Raceway

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56 minutes ago

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December 14, 2025

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The International Hot Rod Association (IHRA) today announced its acquisition of Maple Grove Raceway, marking a significant milestone for the sport of drag racing.

Established in the early 1960s, Maple Grove Raceway has earned national recognition as one of the fastest and most respected drag racing venues in the United States. For generations, it has served as a destination for racers and families, building a legacy rooted in community, competition, and tradition.

Under the leadership of the Koretsky family, Maple Grove has undergone a period of revitalization—pairing modern operational enhancements with the family-focused culture that has defined the racetrack for decades. Their commitment has preserved the track’s heritage while positioning it for long-term growth. The Koretsky family will continue to play an active role throughout the transition and in guiding Maple Grove’s future direction.

“This is a track with deep roots and an even stronger future,” said Darryl Cuttell, Owner of IHRA. “Maple Grove represents what racing should be—competitive, welcoming, and centered around racers and families. Bringing it under the IHRA umbrella is not just a business decision; it’s a commitment to strengthening the sport and investing in its long-term success.”

The Koretsky family emphasized the personal significance of this transition.

“Maple Grove has always been more than a racetrack to our family—it is home, not just for us, but for generations of racers,” the Koretskys said. “Our mission has always been to preserve this facility and ensure it remains a premier racing destination. Seeing Maple Grove join the IHRA family feels like a natural and meaningful next step for the sport.

“Meeting Darryl and Leah from the IHRA was truly eye-opening. Their vision, work ethic, and genuine passion for racers and fans are unmatched. Their innovative, forward-thinking approach is exactly what this sport has been missing. The IHRA shares our values—making racing affordable, fun, and family-centered. This new chapter is about honoring Maple Grove’s legacy while elevating the experience for future generations.”

The Koretsky family looks forward to working closely with the IHRA throughout 2026 and beyond.

With IHRA ownership, Maple Grove Raceway is expected to see continued investment in racer-focused services, fan amenities, youth and grassroots development, safety programs, and infrastructure improvements. This acquisition reinforces IHRA’s broader vision to elevate drag racing at every level while protecting the traditions that have made it a cornerstone of American motorsports.

Additional announcements regarding upcoming events, programming, and future initiatives at Maple Grove Raceway will be released in the coming months.

NHRA Implications

The recent acquisition of Maple Grove Raceway by the International Hot Rod Association (IHRA) — announced on December 12, 2025, from the previous owners (the Koretsky family) — has several potential implications for NHRA races at the track, but no immediate changes have been confirmed for the near term.

Short-Term Implications (2026 Season)

– The 2026 NHRA national event schedule includes a race at Maple Grove Raceway
– NHRA and track officials have multi-year sanctioning agreements for national events, so the Pep Boys NHRA Nationals (or equivalent Reading Nationals) is expected to continue in 2026 without disruption.
– IHRA leadership has publicly stated they have no ill feelings toward NHRA and aim to grow the sport collaboratively (e.g., referencing past track acquisitions where NHRA events continued). This suggests a cooperative approach rather than immediate conflict.

Longer-Term Implications

– Potential shift in focus: IHRA emphasizes grassroots, bracket, and sportsman racing with a family-friendly, affordable model. They plan investments in racer services, fan amenities, youth programs, safety, and infrastructure at Maple Grove — which could benefit NHRA events indirectly (better facilities) but might prioritize IHRA-sanctioned series more over time.
– Risk of losing NHRA national event status: If IHRA pushes its own professional or divisional series harder, or if negotiations sour, NHRA could eventually relocate the Northeast playoff-opener event (historically a high-attendance, record-setting race at Maple Grove). However, this is speculative—no such indications exist yet.
– Precedent from other tracks: Some IHRA-owned facilities host both sanctioning bodies’ events peacefully, while others lean more toward IHRA. Maple Grove’s strong NHRA history (hosting nationals since 1985, consistent sellouts under recent ownership) makes it a valuable venue, reducing the likelihood of abrupt changes.
– Positive side: New ownership could bring fresh marketing, upgrades, and energy, potentially boosting attendance and the overall experience for NHRA fans and teams.

In summary, no NHRA races are canceled or threatened right now—the 2026 event appears secure, and the change could even enhance the track. More details on programming and initiatives are promised in the coming months. If you’re planning to attend future events, keep an eye on official NHRA and Maple Grove announcements for any updates!



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Summit Racing Equipment | Error 410: Resource Gone

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December 14, 2025

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Larry Larson, Lyle Barnett Secure First Two Invites For 2026 King of The South Invitational

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8 hours ago

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December 14, 2025

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Earlier this year, Larry Larson put the small-tire world on notice, defeating Lyle Barnett in the final round of the $75,000 King of the South invitational, headlining the Ronnie Buff Memorial weekend at Shadyside Dragway in Shelby, North Carolina.

During the opening day of PRI in Indianapolis, KotS promoter Corey Stamper and Shadyside Dragway co-owner Seth Buff officially extended invitations to both Larson and Barnett for the 2026 edition of the event, taking place May 21-24. 

Both drivers accepted, filling the first two spots in the 64-car, invite-only field of cars competing on 28×10.5 non-w slicks for another $75k.

Larson has only gained momentum since his KotS victory back in May, most recently winning the $40,000 True 10.5 N/T class at the Snowbird Outlaw Nationals presented by Motion Raceworks at Bradenton Motorsports Park. It’s been a dream season for the chassis-builder out of Oak Grove, Missouri, who originally made it into Kots earlier this year as an alternate.

“I wasn’t even invited last year,” said Larson. “They had some people drop out and Corey gave me an invite. I just went down there to see if I could learn something.”  

Barnett, meanwhile, will be looking for a little bit of payback behind the wheel of the Tommy Youmans-owned “Salvage Title” Mustang. After losing to Larson by a miniscule .004 margin of victory in 2025, Barnett is hoping to go one round further in 2026 at what he deems his hometown track.

“Shadyside is home to me,” Barnett said. “I live 35 minutes from the track. I’ve won a bunch of Corey’s Carolina Cash Days in Beer Money, and when King of the South became a reality, I told him no matter what, I wanted in.

“I’ll be honest, when I rolled into the final against Larry, I thought I had him covered,” Barnett continued. “And I did until about 330 ft., and then I watched that Harts Charger just walk away from me. Larry’s a good friend, and if we can manage to stay away from each other in the early rounds at Shadyside, I’d love to see him late in the race and see if we can duplicate that final round – just swap who gets to hold the trophy.”

In addition to the hugely popular Small-Tire invitational, Stamper is adding something new for 2026 – the $10,000 Knight of the South class, featuring a 16-car invitational on even smaller 26×8.5 slicks.  

Advertisement. Scroll to continue reading.

KotS looks to once again be one of the biggest events of the year in 2026, building off their 2025 edition that sold out Shadyside and forced the fire marshal to close the gates on Saturday due to a record crowd. Track owners Seth and Zach Buff continue to build on their family’s legacy, giving racers a local “outlaw” feel that can’t be found at larger facilities.

“It means so much to us to have this caliber of drivers at our small track,” said Seth Buff. “It’s so surreal for us. During that weekend, I woke up and said, ‘This is unreal.’ It’s an amazing show they put on, and we appreciate them.”

Invitations will continue going out in the coming weeks. Fans can stay up to date on whether their favorite drivers will make the cut by following Spoold Media on social media outlets.

This story was originally published on December 13, 2025. Drag IllustratedDrag Illustrated





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NASCAR Cup Series lands one new driver for 2026

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8 hours ago

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December 14, 2025

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Aside from two backmarker teams in Haas Factory Team and Rick Ware Racing switching back to Chevrolet from Ford, giving the Bowtie twice as many teams as the Blue Oval after a season in which they were both responsible for fielding six organizations, there wasn’t much action in NASCAR Cup Series silly season this year.

The big change was one that many fans saw coming even before the 2025 season actually started, and it revolved around the No. 99 Trackhouse Racing Chevrolet.

Though Daniel Suarez had won a race and qualified for the playoffs in 2024, he was entering a contract year, and his overall performance, specifically relative to teammate Ross Chastain, had left a bit to be desired. Trackhouse Racing development driver Connor Zilisch was rumored to be his replacement.

Amid a dominant season in the Xfinity Series with JR Motorsports during which he won 10 races, Zilisch was indeed confirmed as Suarez’s replacement, albeit in a renumbered No. 88 Chevrolet.

Connor Zilisch the lone NASCAR Cup Series rookie in 2026

Shane van Gisbergen used the No. 88 in 2025 but is set to use the No. 97 in 2026; the No. 99 is not set to be run by the team.

Suarez landed elsewhere fairly quickly, with Spire Motorsports capitalizing on the opportunity to sign him to replace the struggling Justin Haley behind the wheel of the No. 7 Chevrolet.

Haley dropped down to the Truck Series to reunite with Kaulig Racing, the team he was with from 2019 to 2023 across the Xfinity Series and Cup Series, as they prepare to begin their new partnership with Ram Trucks.

Other than that, there were no changes made to the Cup Series driver lineup. It means that in addition to Haley being the only driver to leave the series and Suarez being the only driver to move from Cup team to Cup team from 2025 to 2026, Zilisch is set to be the series’ only new full-time driver in 2026.

It means that he has effectively locked up the Rookie of the Year Award, as long as he simply shows up to the season-opening Daytona 500 at Daytona International Speedway in a couple of months.

Tune in to Fox at 2:30 p.m. ET on Sunday, February 15 for the live broadcast of the 2026 NASCAR Cup Series season-opening 68th annual Daytona 500 from Daytona International Speedway.



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PRI Featured Products Showcase Award Winners Announced

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8 hours ago

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December 14, 2025

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Performance Racing Industry presented 22 manufacturers with a Featured Products Showcase Award during the 2025 PRI Show, recognizing the most innovative and cutting-edge advancements powering the racing industry.  

The Featured Products Showcase is the PRI Show’s premier destination for media, buyers, and professionals to discover the latest innovations driving motorsports. More than 400 products vied for top honors from a panel of 12 judges consisting of track operators, sanctioning body representatives, content creators, and media. Each product was evaluated for its breakthrough engineering, influence, and business potential. These standout products represent the technologies and trends that will revolutionize racing performance in 2026.

In addition to voting for their favorite top products, each judge had an opportunity to present one exhibitor with a Judge’s Pick Award, which represented their favorite product displayed in the entire showcase.

PRI Featured Products Showcase Top Product Award Winners

  • AFCO Performance Group — New Elite Wireless Load Sticks from Longacre
  • Antigravity Batteries — Antigravity Batteries Re-Start Sodium Battery
  • ARP — BMW B58 ARP2000 Crank Pulley Bolt Kit
  • DYME PSI — DYME Hose and Fittings
  • EPIC Racewear — Custom Trailer Curtains
  • Flagtronics by Ballenger Motorsports — Flagtronics FT200 / FT-RD / FT-AIO)
  • FuelTech ECU — FT700 VCU
  • GZERO Additive — GZERO Additive 43 Series 3D Printer
  • Harts Turbo — 136mm Hartscharger
  • Hoosier Racing Tire — TrackAttack Pro
  • HP Race Brands — HPT F5 Dual Entry Turbine Housing
  • INTERCOMP — Classic Weigh XBT Scales
  • Katech Engineering — Katech TrackFlow LS7 & LS3 Billet High-Capacity Scavenge Oil Pump | KAT-A7936
  • King Engine Bearings — King Racing Top Fuel Connecting Rod Bearings Set For Chrysler V8 Big Block 361CI 383CI – CR 806TFC
  • Modern Driveline — 94-04 Mustang Stealth In-Dash Hydraulic Clutch Master Cylinder Kit
  • MOTEC — MoTeC STW195 Steering Wheel
  • NecksGen — NecksGen REVX
  • ProCharger Superchargers — LS Air-to-Water intercooled Intake Manifold
  • Racing Electronics — RE4000 Bluetooth Racing Scanner
  • Redhorse Performance — RHP-HCM-888-2 Portable Crimp Machine Kit
  • Sonic Tools USA — Mobile Track Kit
  • SRI — Ocean Lagoon

Judge’s Pick Award Winners

  • AFCO Performance Group — New Elite Wireless Load Sticks from Longacre
  • CSM Performance — Precision Hub Stands–Motorsports
  • Flagtronics by Ballenger Motorsports — Flagtronics SB-100 LED Signboards
  • FuelTech ECU — FT700 VCU
  • HP Race Brands — HPT F5 Dual Entry Turbine Housing
  • King Engine Bearings — King Racing Top Fuel Connecting Rod Bearings Set For Chrysler V8 Big Block 361CI 383CI – CR 806TFC
  • Lifeline Fire & Safety Systems — Lifeline Zero Formula Car Cockpit
    System (selected by two judges)
  • Modern Driveline — 94-04 Mustang Stealth In-Dash Hydraulic Clutch Master Cylinder Kit
  • ProCharger Superchargers — LS Air-to-Water intercooled Intake Manifol
  • ProCharger Superchargers — F-4X-140-1
  • Race Winning Brands — Chevrolet Gen V LT Billet CCW Crankshaft

The 2025 PRI Show is taking place Dec. 11-13 in Indianapolis with more than 1,060 exhibitors confirmed, including 161 first-time participants. This overwhelming response underscores the industry’s deep commitment to PRI as the central hub for connecting, innovating, and driving business forward. For more information, visit PerformanceRacing.com.

This story was originally published on December 13, 2025. Drag IllustratedDrag Illustrated





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