Technology

21+ Best Gifts for New Parents in 2025

Published

5 months ago

July 22, 2025

Last year, I became a parent and recently completed what is commonly called the newborn stage. It was filled with rich emotions, a lack of sleep and a total realignment of priorities.

What made it easier was the kindness and generosity of friends and family, who sent us positive messages and occasional gifts. I’ve written gift guides for years, and as a semi-new parent, I am freshly aware of certain gifts that were exceedingly helpful to me and my family in those first few months. I’ve collected personal favorites, NBC Select staff picks, and other bestsellers below.

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Best gifts for new parents in 2025

Bubzi Co Baby Handprint and Footprint Makers Kit

Newborns grow fast — this clay hand and footprint keepsake can remind them how small their baby was once upon a time. It comes with air-drying clay, letter stamps and a wooden frame with glass cover that leaves room for a few pictures.

Many new parents could use some help catching up on sleep. The Hatch Restore 3 provides several sounds and features to help your giftee unwind. They can select and adjust the audio via the Hatch app and can schedule it to turn on and emit a light anytime in the morning or before bed. NBC Select commerce editor Cory Fernandez has a Hatch alarm clock and wakes up to it everyday. “I love that I can program it to play a gentle harp sound in the morning to help me wake up, rather than a blaring alarm on my phone,” he says. “I also listen to podcasts on the app or rain sounds before bed.”

Sleeping like a baby really means waking up throughout the night, especially in those first few weeks. These Grace & Stella Eye Masks are our favorite eye patches, made with amino acids, hyaluronic acid and sea moss to help brighten and moisturize skin. While they probably won’t help them get more sleep, they may help with inevitable dark under-eye circles.

Everyone wants photos of their new baby, but sharing them can be tricky, especially when you have to start explaining the concept of a shared digital album to grandma. Sharing physical photos can be easier, especially with this portable photo printer. It prints small 2×3-inch photos with peel-and-stick backs straight from your phone — no cords or finicky networking required.

This hand cream is a favorite among NBC Select staff, mainly because it has a pleasant scent and it dries incredibly fast. It isn’t greasy at all and doesn’t leave stains on clothing, according to Fernandez, who bought it after it got a lot of hype on social media. “This lotion keeps my hands moisturized and prevents me from developing calluses, especially after lifting weights at the gym,” he says. “I also love that it doesn’t leave my hands looking shiny.”

One of the hardest parts of the newborn season for me was finding time (and energy) to get groceries and cook. Anyone who sent us a food delivery credit (or better yet, just sent meals straight to our door) was a hero. Not having to worry about food made taking care of baby that much easier. Grubhub was our food delivery app of choice — it has a huge selection of restaurants in New York City.

Getting as much rest and relaxation as possible is the name of the game for new parents, and this cozy bathrobe helped us do just that. The soft, slightly plush, slightly waffle-textured cotton fabric was soothing and relaxing, whether I was post-shower or holding baby in the middle of the night.

Pre-baby, I was content with moving one reusable water bottle around the house as needed. One month into the newborn stage, I realized having a water bottle by the rocking chair, the couch and the bed was not just a matter of convenience but necessary for staying hydrated and not waking the baby to go refill my one water bottle. This 32-ounce Hydro Flask is my bottle of choice—it keeps drinks temperature controlled for hours and holds enough to be convenient but not too heavy.

RockDove Original Two-Tone Memory Foam Slipper

All that rocking, swaying, bouncing and pacing to get baby to sleep can do a number on your feet, in my experience. Slippers like these have plush memory foam soles that add a layer of cushion and comfort to the mix. They are machine washable and available in men’s and women’s sizes.

Contact naps (holding your baby as they sleep) were pretty much mandatory for our baby to have a good nap during the daytime. To not disturb the baby but keep myself from drifting off to sleep, I wore headphones and listened to a lot of audiobooks. Audible is one of the best places to listen to audiobooks, and its selection of fiction and non-fiction titles kept me awake and entertained while I was otherwise occupied holding and rocking a napping baby.

Our newborn was a light sleeper: little noises around the house were enough to end any nap. Listening to music, audiobooks or podcasts became a headphones-only affair. If they have an iPhone, these AirPods Pro 2 are some of the best wireless earbuds you can give them. They sound clear and detailed, have impressive noise-cancellation and hear-through modes and are great for non-baby activities like work, exercise and travel.

I always needed another bag or tote during the newborn stage, and this one from L.L. Bean is one of our staff favorites. “I’m always surprised by how much it can hold,” says NBC Select commerce editor Lindsay Schneider, who uses the zip-top options as a weekender bag. You can also personalize the tote with a monogram or name up to ten characters long, just plan for extra shipping time.

Fernandez tested out this sleep mask from Ostrichpillow for our Wellness Awards earlier this year, and he said it was his absolute favorite of all the ones he tested. The mask isn’t just a sheet over your eyes — they fit almost like sunglasses so they don’t press on your eyelids in an uncomfortable way, according to Fernandez. “This mask helped me fall asleep fast and didn’t give me a headache,” he says. “I love that it has an adjustable strap and that it’s raised on the eyes. Plus, it completely blocks out all light.”

After becoming a parent, I developed all sorts of new, specific aches and pains, and a massage gun helped me ease them away. This one from Theragun has a triangle-shaped handle that makes it easier to pinpoint hard-to-reach spots like the middle of the back, in my experience using similar models from the brand. It’s also simple to use, with one button to turn it on, off, and control the speed.

Compression socks can help with comfort and blood circulation if the parents do a lot of sitting at home (read: are nap trapped). These socks are from an NBC Select staff-favorite brand and are a Wellness Awards winner. They are made from nylon and spandex, with left and right-foot specific fit.

I thought I had everything needed for the newborn phase, but after the first month, I realized how many little things I needed from Amazon, both for me and the baby. Anytime gift fund balance in my account during checkout made me thankful to the person who sent that Amazon gift card. The gift card is available as a physical card or a digital code.

Coffee can be necessary for a new parent to get less sleep than they are used to. With a subscription like Atlas Coffee Club, they’ll get a new blend sent to their door every month. NBC Select Commerce Editor Jordan Bowman reviewed it and could easily sample international blends from India, Guatemala, Nicaragua and El Salvador. You can gift a three- to 12-month subscription of whole, ground or pod-compatible coffee, with surprise beans or emails ahead of time where he can choose his preferences.

A new parent can’t always get to their coffee the moment it’s ready. With the Ember Mug, they can keep their drink warm and return to it later in case of sudden interruptions. The mug can keep beverages between 120 and 145 degrees Fahrenheit and is controlled through the Ember app. It has about 1.5 hours of battery life and charges wirelessly through the included coaster.

Brooklyn Bedding Chunky Knit Weighted Blanket

A weighted blanket can be a relaxing sleep companion, a comfy couch buddy or fun house decor. This is one of our favorites — it has an open-knit design that lets in air and prevents overheating, says NBC Select reporter Zoe Malin. It is made of a polyester jersey fabric and comes in 10 and 15-pound options.

Baby-wearing a newborn for a long walk in the neighborhood immediately makes you reconsider your choice of footwear. For me, running shoes became a go-to for almost every walk. The Brooks Ghost 16 are excellent walking (and running) shoes that have a comfortable, stable fit, with a shock-absorbing sole and just enough arch support to be helpful and not obtrusive. The shoes come in many colors, and are available in men’s and women’s sizes.

Fitness may be a far-off thought for some new parents, but exercise doesn’t have to mean finding time to get outside or buying an entire home gym machine. Malin has used Bala Bangles as part of her fitness routine for over four years. They act as wrist or ankle weights and come in one, two and three-pound options that add resistance to any type of workout: pilates, barre, yoga, cardio, you name it.

One of our favorite bath mats and an NBC Select Bed & Bath Award winner, this bath mat is great for new parents because it dries fast and is easy to clean. It’s made from diatomaceous stone and recycled paper, and starts drying literally seconds after I step off of it. It’s also easy to clean: just wipe it down or use the included sandpaper circle — no bulky laundry to add to the pile.

Why trust NBC Select?

I’m a reporter and new parent who covers technology and fitness including guides to fitness trackers, wireless earbuds, TV brands and more. For this article, I curated gifts using my first-hand experience with products, NBC Select staff recommendations, previous coverage and top-rated items from major storefronts like Amazon

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Technology

Phygital Baseball Board Games : Base on Board 2.0

Published

51 minutes ago

December 17, 2025

Your Sports Nation

Base on Board 2.0 redefines baseball gaming by blending real-world MLB data, smart E-ink dice, and connected digital experiences into a new competitive play category. This next-gen version of the game builds on the previous iteration, a CES Innovation Award-winning baseball board game, and Base on Board 2.0 delivers the realism and depth fans crave, delivering an experience that better reflects situational pressure or modern esports-style engagement.

Purely digital games lack tactile, social play, while classic board games can’t adapt probabilities, stream competition, or evolve with live data. Base on Board 2.0 delivers the best of both with dynamic E-ink smart dice that shift probabilities in real time using MLB stats, plus AI commentary and visual effects. Altogether, Base on Board 2.0 delivers authentic baseball drama and supports competitions in a physical-digital gaming hybrid experience.

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Technology

Gaming PC Market | Global Market Analysis Report

Published

6 hours ago

December 17, 2025

Your Sports Nation

Gaming PC Market Forecast and Outlook 2026 to 2036

The global gaming PC market is valued at USD 47.9 billion in 2026 and is projected to reach USD 89.6 billion by 2036, reflecting an absolute increase of USD 41.7 billion. This represents total growth of 87.1%, with the market expanding at a CAGR of 6.5% over the forecast period.

Growth is driven by rising demand for high-performance gaming systems, increasing esports participation, and growing requirements for advanced gaming experiences across competitive gaming, content creation, and virtual reality applications.

Quick Stats for Gaming PC Market

Gaming PC Market Value (2026): USD 47.9 billion

Gaming PC Market Forecast Value (2036): USD 89.6 billion

Gaming PC Market Forecast CAGR: 6.5%

Leading System Type in Gaming PC Market: Desktop Gaming PCs (72.3%)

Key Growth Regions in Gaming PC Market: Asia Pacific, North America, Europe

Key Players in Gaming PC Market: Dell Technologies Incorporated, Hewlett-Packard Inc., ASUSTeK Computer Inc., Micro-Star International Co. Ltd., Corsair Gaming Incorporated

Gaming Pc Market Market Value Analysis

Desktop gaming PCs are expected to account for 72.3% of market share in 2026, supported by their superior performance capabilities, upgrade flexibility, and thermal management advantages. Competitive gaming applications are projected to hold 48.7% share, driven by demand for high refresh rates, low-latency processing, and stable performance in professional esports and streaming environments.

Between 2026 and 2030, the market is forecast to grow to USD 65.8 billion, contributing 42.9% of total decade growth, supported by advancing hardware standards and immersive gaming demand. From 2030 to 2036, expansion to USD 89.6 billion will be driven by AI-integrated systems, cloud-gaming hybrids, and expanding virtual reality and content creation ecosystems.

Gaming PC Market Key Takeaways

Metric	Value
Estimated Value in (2026E)	USD 47.9 billion
Forecast Value in (2036F)	USD 89.6 billion
Forecast CAGR (2026 to 2036)	6.5%

Category	Segments
System Type	Desktop Gaming PCs; Gaming Laptops; Mini Gaming PCs; Workstation Gaming Systems; Other System Configurations
Application	Competitive Gaming; Content Creation; Virtual Reality Gaming; Casual Gaming; Others
End-User	Individual Gamers; Esports Organizations; Content Creators; Gaming Cafes; Others
Price Range	Entry-Level Systems; Mid-Range Systems; High-End Systems; Premium Configurations
Region	North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Segmental Analysis

By System Type, Which Segment Holds the Dominant Market Share?

Gaming Pc Market Analysis By System Type

Desktop gaming PCs are projected to account for 72.3% of the gaming PC market in 2026, maintaining clear dominance. This reflects their higher processing capability, graphics performance, and upgrade flexibility compared with portable systems. Compatibility with advanced GPUs, cooling solutions, and peripheral ecosystems continues to support adoption among enthusiasts and competitive players.

By Application, Which Segment Registers the Highest Share?

Gaming Pc Market Analysis By Application

Competitive gaming applications are projected to represent 48.7% of market demand in 2026, driven by the growth of esports and performance-intensive gaming formats. Professional and semi-professional players require stable frame rates, low latency, and hardware customization, reinforcing demand for high-performance gaming PCs. Ongoing improvements in gaming engines and competitive platforms are expected to sustain this segment’s leading position.

What are the Drivers, Restraints, and Key Trends of the Gaming PC Market?

The gaming PC market is expanding due to rising adoption of competitive gaming, growth of esports ecosystems, and increasing demand for high-performance systems across entertainment and professional use cases. Gamers and content creators require powerful hardware to support high frame rates, advanced graphics, and simultaneous gameplay and streaming. However, market growth is restrained by competition from gaming consoles, price sensitivity among mainstream consumers, and the technical complexity associated with system configuration, upgrades, and maintenance.

A key trend shaping the market is the deeper integration of gaming PCs into esports and content creation workflows. Systems are increasingly optimized for competitive play, live streaming, and video production, supporting stable performance and real-time content delivery. Another major trend is the adoption of ray tracing and AI-enhanced technologies. These innovations improve visual realism, optimize system performance, and enable advanced gaming features, strengthening the appeal of gaming PCs among enthusiasts seeking immersive and high-fidelity gaming experiences.

Analysis of the Gaming PC Market by Key Countries

Gaming Pc Market Cagr Analysis By Country

Country	CAGR (2026-2036)
China	8.2%
USA	6.8%
South Korea	7.1%
Germany	5.9%
Japan	6.3%
UK	5.7%
India	9.4%

How are E-sports Expansion and Demographic Momentum Driving India’s Market Leadership?

India’s gaming PC market is projected to grow at a CAGR of 9.4% through 2036, supported by a rapidly expanding gaming population, strong youth demographics, and increasing focus on e-sports development. Rising participation in competitive gaming and greater affordability of high-performance hardware are strengthening demand across urban gaming hubs. Manufacturers and distributors are expanding retail, customization, and after-sales capabilities to address growing performance expectations.

Growth in e-sports participation and gaming communities is accelerating gaming PC adoption across metropolitan regions.

Demographic advantages and rising technology adoption are supporting demand for premium performance-oriented systems.

Why is E-sports Infrastructure Investment Strengthening China’s Market Potential?

China’s gaming PC market is expanding at a CAGR of 8.2%, driven by sustained investment in e-sports infrastructure, competitive gaming awareness, and high consumer focus on performance hardware. Growth in professional gaming leagues and streaming platforms is reinforcing demand for advanced gaming systems. Suppliers are scaling distribution and service networks to support high-volume demand.

Expansion of e-sports ecosystems is sustaining demand for high-performance gaming PCs.

Advancements in gaming hardware technology support adoption among competitive users.

How do Mature E-sports Standards Support Expansion in South Korea?

South Korea’s gaming PC market is projected to grow at a CAGR of 7.1% through 2036, supported by its established e-sports culture, structured competitive frameworks, and leadership in gaming technology. Competitive precision and system reliability remain key purchase criteria across professional and enthusiast segments.

Mature competitive gaming environments drive consistent demand for premium gaming PCs.

Strong regulatory and performance standards support adoption of advanced gaming systems.

Why is Content Creation Driving Gaming PC Demand in the USA?

Gaming Pc Market Country Value Analysis

The USA gaming PC market is expected to grow at a CAGR of 6.8%, supported by expansion of content creation, live streaming, and performance-focused gaming applications. Users increasingly seek systems capable of handling gaming, production, and streaming workloads simultaneously.

Growth in streaming and content creation is increasing demand for high-performance gaming PCs.

Emphasis on performance efficiency supports adoption of specialized gaming configurations.

How do Performance Optimization Trends Support Germany’s Market Growth?

Germany’s gaming PC market is projected to grow at a CAGR of 5.9%, supported by strong consumer focus on system reliability, performance optimization, and technical quality. Demand remains steady across enthusiast gaming and professional performance segments.

Preference for technically optimized systems supports consistent gaming PC demand.

Strong quality standards reinforce adoption of premium gaming hardware.

Why does Market Maturity Sustain Steady Growth in Japan?

Japan’s gaming PC market is forecast to grow at a CAGR of 6.3%, supported by an established gaming culture, mature technology markets, and steady demand for high-quality systems. Users prioritizing performance consistency and long-term reliability drive adoption.

Mature gaming markets sustain stable demand for quality gaming PCs.

Focus on durability and performance supports continued adoption.

How is Competitive Gaming Development Supporting Growth in the UK?

The UK gaming PC market is projected to grow at a CAGR of 5.7%, driven by expanding competitive gaming participation, technology integration, and performance-focused gaming setups. Demand is rising across esports, streaming, and enthusiast gaming segments.

Expansion of competitive gaming environments is driving demand for advanced gaming PCs.

Emphasis on technical precision supports adoption of performance-oriented systems.

Competitive Landscape of the Gaming PC Market

Gaming Pc Market Analysis By Company

The gaming PC market is characterized by competition among established technology companies, specialized gaming manufacturers, and integrated performance solution providers. Companies are investing in advanced gaming technologies, specialized integration platforms, product innovation capabilities, and comprehensive distribution networks to deliver consistent, high-quality, and reliable gaming PC systems. Innovation in component optimization, thermal management advancement, and performance-focused product development is central to strengthening market position and customer satisfaction.

Dell Technologies Incorporated offers a a strong focus on gaming innovation and comprehensive high-performance solutions, offering premium and enthusiast systems with emphasis on performance excellence and gaming heritage through its Alienware brand. Hewlett-Packard Inc. provides integrated gaming solutions with a focus on mainstream market applications and competitive price networks.

ASUSTeK Computer Inc. delivers comprehensive gaming technology solutions with a focus on enthusiast positioning and performance efficiency. Micro-Star International Co. Ltd. specializes in comprehensive gaming systems with an emphasis on competitive applications. Corsair Gaming Incorporated focuses on comprehensive gaming components with advanced design and premium positioning capabilities.

Key Players in the Gaming PC Market

Dell Technologies Incorporated

Hewlett-Packard Inc.

ASUSTeK Computer Inc.

Micro-Star International Co. Ltd.

Corsair Gaming Incorporated

Razer Incorporated

Origin PC Corporation

NZXT Incorporated

CyberPowerPC Systems USA Incorporated

iBUYPOWER Computer Corporation

Falcon Northwest Computer Systems

Digital Storm LLC

Maingear Voodoo LLC

System76 Incorporated

Scope of the Report

Items	Values
Quantitative Units (2026)	USD 47.9 Billion
System Type	Desktop Gaming PCs, Gaming Laptops, Mini Gaming PCs, Workstation Gaming Systems, Other System Configurations
Application	Competitive Gaming, Content Creation, Virtual Reality Gaming, Casual Gaming, Others
End-User	Individual Gamers, Esports Organizations, Content Creators, Gaming Cafes, Others
Price Range	Entry-Level Systems, Mid-Range Systems, High-End Systems, Premium Configurations
Regions Covered	North America, Europe, Asia Pacific, Latin America, MEA, Other Regions
Countries Covered	China, USA, South Korea, Germany, Japan, UK, India, and 40+ countries
Key Companies Profiled	Dell Technologies Incorporated, Hewlett-Packard Inc., ASUSTeK Computer Inc., Micro-Star International Co. Ltd., Corsair Gaming Incorporated, and other leading gaming PC companies
Additional Attributes	Dollar sales by system type, application, end-user, price range, and region; regional demand trends, competitive landscape, technological advancements in gaming engineering, competitive performance optimization initiatives, system enhancement programs, and premium product development strategies

Gaming PC Market by Segments

System Type :
- Desktop Gaming PCs
- Gaming Laptops
- Mini Gaming PCs
- Workstation Gaming Systems
- Other System Configurations

Application :
- Competitive Gaming
- Content Creation
- Virtual Reality Gaming
- Casual Gaming
- Others

End-User :
- Individual Gamers
- Esports Organizations
- Content Creators
- Gaming Cafes
- Others

Price Range :
- Entry-Level Systems
- Mid-Range Systems
- High-End Systems
- Premium Configurations

Region :
- North America
- Europe
  - Germany
  - UK
  - France
  - Italy
  - Spain
  - Nordic Countries
  - BENELUX
  - Rest of Europe
- Asia Pacific
  - China
  - India
  - Japan
  - South Korea
  - Australia
  - Rest of Asia Pacific
- Latin America
  - Brazil
  - Argentina
  - Rest of Latin America
- MEA
  - Saudi Arabia
  - UAE
  - South Africa
  - Rest of MEA

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Technology

Games of the Future 2025 Offers $5M Prize Pool

Published

10 hours ago

December 17, 2025

Your Sports Nation

“Phygital” sports combine traditional athletic competition with its digital counterpart in a unified format that requires competitors to excel in both dimensions. Teams begin the challenge in the digital round before facing off again in the physical arena, with victory determined by the combined results of both performances.

This model reflects the growing convergence of technology and real-world performance, offering a new and immersive form of sporting competition.

More than 850 athletes from 60 countries will participate, representing clubs, emerging talents, and new faces across 11 phygital sports disciplines.

Faisal Al Bannai, Adviser to the UAE President for Strategic Research and Advanced Technology Affairs and Secretary-General of the Advanced Technology Research Council, said:

“Digital sport is not merely a new format; it embodies the mindset of a new generation.

Bridging physical excellence and digital mastery

Abu Dhabi is proud to host this edition of the Games of the Future 2025, providing an environment that brings together physical excellence and digital mastery. Our goal is to empower youth, accelerate innovation, and build communities around the technologies that will shape the future.”

The 2025 edition comes with strong global momentum, bringing together elite athletes from across the phygital sports ecosystem—competitors who demonstrate exceptional physical performance alongside advanced digital skills.

The event will feature professional athletes, esports stars, and rising phygital talents, promising outstanding competitions that showcase the best of both the physical and digital worlds. The championship reflects the rapid transformation of sport in an increasingly interconnected world, positioning the 2025 edition as a pivotal milestone in the global evolution of this growing sector.

Abu Dhabi prepares to deliver an exceptional edition

The draw has determined the opening group-stage matchups across the various disciplines, setting the stage for the first competitive narratives that audiences will follow. As the event progresses, full competitive pathways will unfold, with clubs vying for qualification and top positions in the finals, which will feature a total prize pool of USD 5 million.

In parallel with the tournament, Abu Dhabi will host the Phygital Sports Summit on 17 December 2025. The summit will serve as an intellectual platform bringing together global experts, athletes, innovators, and decision-makers to discuss the evolution of hybrid sports. Its comprehensive program includes keynote addresses, panel sessions, and in-depth discussions on the intersection of sport and technology, human–AI integration, the future of youth engagement, athlete health in hybrid environments, and the sustainable legacy of phygital sports.

Summit sessions will be moderated by Amy Jane Gillingham, Mohamed Al Hosani, and Sabine Sassen, with participation from senior representatives of Phygital International, partners of the Games of the Future, and leading global figures shaping both the digital and physical sports movements.

Distinguished guests expected to attend include H.E. Dr. Ahmad Belhoul Al Falasi, UAE Minister of Sports, and a high-level international delegation featuring H.E. Ilham Aliyev, President of the Republic of Azerbaijan; H.E. Rawan bint Najeeb Tawfiqi, Minister of Youth Affairs of the Kingdom of Bahrain; Sheikha Deena bint Rashid Al Khalifa, Adviser for Planning and Development at Bahrain’s Ministry of Youth Affairs; and Dr. Osman Aşkın Bak, Minister of Youth and Sports of the Republic of Türkiye.

Sport of the next generation

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Technology

The evolution of entertainment technology and its business impact – EUbusiness.com

Published

11 hours ago

December 17, 2025

Your Sports Nation

Entertainment has always played a vital role in society, and the ways we access and enjoy it have changed drastically over time. Today, as online platforms, streaming services, and digital applications gain traction, businesses are rethinking their strategies in this evolving landscape.

Horse racing - Photo by Valentine Kulikov on Pexels

Innovations in entertainment technology touch everything from live sports to gaming and betting, as seen at bet777, demonstrating how rapidly shifting trends impact the industry as a whole.

From analog to digital: the transformation of entertainment

The transition from analog to digital technology marks one of the most significant changes in entertainment history. In the past, physical media such as vinyl records, VHS tapes, and CDs were the norm. With the rise of digital formats, accessibility and distribution underwent a revolution. Digital streaming made it possible for consumers to access content instantly, eliminating the limitations of geography and physical storage. This convenience not only changed how audiences consume media but also how creators and companies distribute and monetize their content.

As digital solutions expanded, new forms of entertainment began to emerge. Video games, interactive apps, and online casinos grew in popularity, shifting the focus from passive viewing to active participation. The proliferation of high-speed internet and smartphones further fueled this transformation, enabling entertainment anywhere, anytime. Companies operating in this environment had to adapt quickly to user expectations of on-demand, personalized experiences. This ongoing evolution continues to blur the line between creators, distributors, and consumers, changing the entire value chain.

Streaming services and the shift in business models

The introduction of video and music streaming platforms led to fundamental changes in business models across the sector. Subscription services replaced one-time purchases, shifting the focus to long-term customer retention and recurring revenue streams. This not only increased competition among platforms but also gave rise to exclusive content and original productions as key differentiators. The bargaining power shifted to content creators and platforms able to attract large subscriber bases, while traditional broadcasters and physical retailers had to reinvent or risk becoming obsolete.

This transition has also extended to other segments such as live sports, eSports, and iGaming. Businesses are investing in digital infrastructure and user experience, offering everything from artificial intelligence-driven recommendations to interactive live events. The ability to collect and analyze user data allows companies to tailor offerings directly to their audiences, driving engagement and loyalty. Simultaneously, regulatory challenges and data security concerns have emerged, demanding new approaches to compliance and consumer protection in digital entertainment.

Immersive technology and the business of innovation

The latest chapter in entertainment technology is defined by immersive experiences such as virtual reality (VR), augmented reality (AR), and advanced streaming features. As these technologies find mainstream adoption, businesses are leveraging them to create new ways to engage users. For example, VR concerts, AR-enhanced sports statistics, and immersive gaming environments offer fresh revenue opportunities and deepen the user’s connection with content.

To stay competitive, entertainment companies must constantly invest in innovation and understand emerging trends. Cloud gaming and interactive betting platforms exemplify how technology influences entertainment choices and opens up lucrative business channels. The integration of social features, mobile-first strategies, and cross-platform compatibility are now prerequisites for success. As the landscape continues to evolve, keeping pace with technology and user preferences will be crucial for organizations aiming to thrive in the future of entertainment.

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Technology

How Light & Wonder sets the bar with gaming innovation

Published

12 hours ago

December 17, 2025

Your Sports Nation

Kennedy Ntire, Gaming Manager at the Grand Palm Casino, has worked in iGaming for over 15 years so has a strong understanding of what makes players keep coming back for more.

In the video above, he explains why Light and Wonder are the leader of the pack in iGaming innovation and have a unique way of entertaining and captivating both new and experienced players.

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Technology

Global Esports Market Size Forecast to USD 20.8 Billion by 2035

Published

12 hours ago

December 17, 2025

Your Sports Nation

Global Esports Market Size Outlook 2035

The global Esports market was valued at US$ 2.6 billion in 2024. It is projected to grow at a CAGR of 20.9% from 2025 to 2035, reaching US$ 20.8 billion by 2035. This rapid growth is driven by the surging popularity of competitive gaming, increasing digital connectivity, corporate sponsorships, and expanding live streaming platforms worldwide.

👉 Get your sample market research report copy today@ https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=54564

Market Overview

Esports refers to competitive gaming at professional levels, where players compete individually or in teams in popular games like League of Legends, Dota 2, Fortnite, Call of Duty, and Overwatch. The market spans across tournaments, leagues, streaming platforms, sponsorships, advertising, and merchandise sales.

Factors contributing to market expansion include:

• Rising internet penetration and smartphone adoption, especially in Asia-Pacific

• Increased viewership via streaming platforms like Twitch, YouTube Gaming, and Facebook Gaming

• Growing corporate investments and sponsorships

• Expansion of Esports tournaments, leagues, and collegiate competitions

• Enhanced engagement through virtual reality (VR) and augmented reality (AR) gaming experiences

North America and Europe are leading markets due to mature gaming ecosystems, while Asia-Pacific is the fastest-growing region driven by a huge gamer population and strong tournament culture.

Key Market Growth Drivers

1. Rising Popularity of Competitive Gaming

Competitive gaming is attracting millions of fans globally, creating a robust ecosystem for tournaments, streaming, and merchandise sales.

2. Growth of Digital Streaming Platforms

Platforms like Twitch, YouTube Gaming, and Trovo are expanding the reach of Esports, enabling real-time engagement and monetization through subscriptions, ads, and donations.

3. Corporate Sponsorships and Advertising

Brands are increasingly investing in Esports teams, tournaments, and influencer marketing, enhancing revenue opportunities and market growth.

4. Technological Advancements

• VR/AR integration for immersive experiences

• Advanced graphics, AI, and game engines enhancing competitive gameplay

• Cloud gaming enabling accessibility without high-end hardware

5. Expanding Professional Leagues and Tournaments

Major tournaments like The International (Dota 2), League of Legends World Championship, and Fortnite World Cup are boosting Esports viewership and attracting global sponsorship.

Analysis of Key Players – Key Strategies

Leading Esports companies focus on technology innovation, strategic partnerships, player acquisition, and global expansion.

1. Player and Team Management

• Investment in professional teams, player training, and coaching

• Acquisition of top-tier players to enhance competitive performance

2. Strategic Partnerships and Sponsorships

• Collaboration with gaming hardware, software, and media companies

• Partnerships with brands for event sponsorships and advertising campaigns

3. Platform Expansion

• Enhancing streaming platforms with interactive features, chat, and monetization options

• Developing mobile apps and cloud-based gaming services

4. Regional Growth

• Expansion into Asia-Pacific and Latin America to capitalize on large gamer populations

• Increasing tournaments in emerging markets to boost fan engagement

Analysis of Key Players in the Esports Market

Leading companies in the global esports market are investing in technological innovations, strategic partnerships, and product diversification to strengthen their market presence and stay ahead in the rapidly evolving competitive gaming industry. Their initiatives aim to enhance gaming experiences, improve precision in competitive play, and expand audience engagement globally.

Key players in the esports market include

• Bandai Namco Entertainment

• Valve Corporation

• PGL

• Overwatch League

• NVIDIA

• Microsoft

• Faceit

• Tencent

• Riot Games

• Epic Games

• Sony Interactive Entertainment

• Take Two Interactive

• Activision Blizzard

• Electronic Arts

• Other Prominent Players.

These companies are profiled in the esports market research report based on company overview, financial performance, business strategies, product portfolio, business segments, and recent developments.

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Key Developments in the Esports Market

• April 2025: Nintendo showcased its esports initiatives during the Nintendo Switch 2 Direct event, introducing new IPs and enhancing Splatoon with esports features such as improved matchmaking and live streaming integration. These efforts aim to strengthen Nintendo’s position in the competitive gaming market through strategic partnerships and global audience engagement.

• March 2025: Gameloft launched a new mobile esports platform for Asphalt 9: Legends, focusing on community-driven tournaments and competitive play. The platform features regular in-app events, live streaming, and player rewards, designed to expand the mobile esports ecosystem and attract a larger audience.

Market Challenges & Opportunities

Challenges

1. High Competition and Saturation

The rapid growth of gaming content and tournaments increases competition for viewership and sponsorships.

2. Regulatory and Legal Issues

Issues like laws, online content regulations, and copyright concerns can affect market expansion.

3. Monetization Challenges

Smaller tournaments and emerging platforms may struggle with sustainable revenue generation.

4. Hardware and Connectivity Requirements

High-performance gaming requires advanced hardware and stable internet, limiting access in some regions.

Opportunities

1. Mobile Esports Expansion

Mobile gaming is driving Esports adoption in Asia-Pacific, Latin America, and the Middle East, creating new revenue streams.

2. Integration of VR/AR

Immersive experiences through VR/AR can attract more viewers and participants.

3. Corporate Sponsorship and Advertising

Expanding partnerships with non-endemic brands in fashion, automotive, and consumer goods sectors.

4. Collegiate and Amateur Esports

Development of school and college leagues can create future professionals and increase fanbase.

Investment Landscape and ROI Outlook

The Esports market offers high growth potential and attractive ROI due to its rapid adoption, global fanbase, and multi-stream revenue model.

Investment Strengths

• Expanding fanbase across platforms, regions, and age groups

• Diverse revenue streams from sponsorships, media rights, merchandising, and ticket sales

• Emerging opportunities in mobile Esports, VR/AR integration, and collegiate leagues

• Supportive infrastructure and increasing internet penetration worldwide

ROI Outlook

With a CAGR of 20.9% through 2035, investments in tournaments, streaming platforms, team ownership, and gaming technology are expected to yield high returns. Early entry into emerging markets and mobile Esports offers a competitive advantage.

Market Segmentations

By Game Genre

• MOBA (Multiplayer Online Battle Arena)

• FPS (First-Person Shooter)

• Battle Royale

• Sports Simulation

• Fighting and Others

By Platform

• PC

• Console

• Mobile

• Cloud Gaming

By Revenue Source

• Sponsorship and Advertising

• Media Rights

• Merchandising and Ticketing

• Streaming Platforms

• Publisher Fees

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

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Why Buy This Report?

✔ Detailed market forecast to 2035

✔ Comprehensive analysis of growth drivers, challenges, and opportunities

✔ Competitive landscape and key player strategies

✔ Segmentation by game genre, platform, revenue source, and region

✔ Insights into emerging trends such as mobile Esports, VR/AR, and collegiate leagues

✔ Strategic recommendations for investors, developers, and brands

FAQs

1. What is the projected Esports market size by 2035?

It is expected to reach US$ 20.8 billion by 2035.

2. What is the CAGR from 2025-2035?

The market is projected to grow at a CAGR of 20.9%.

3. Which region dominates the Esports market?

Asia-Pacific is emerging as the fastest-growing region due to high gamer population and mobile gaming adoption.

4. What are the main revenue sources?

Sponsorships, advertising, media rights, streaming subscriptions, merchandising, and ticket sales.

5. What are key market trends?

Growth in mobile Esports, VR/AR integration, streaming platforms, and collegiate leagues are shaping market trends.

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