Littler to wear Xbox logo on playing shirt during World Darts Championship ‘The Nuke’ tipped by PDC president to take darts to “another level” commercially Luke Littler has partnered with Xbox ahead of the Professional Darts Corporation (PDC) World Darts Championship, cementing the teenage sensation as the sport’s biggest draw. The agreement will see Littler, who is an avid gamer, sport the Xbox logo on his playing shirt during the tournament at Alexandra Palace, which starts on 15th December. Partnership activations include prize giveaways, with Xbox to dole out various rewards for every 180, nine dart finish or victory notched up by Littler. “I’m looking forward to partnering with Xbox and bringing two of my biggest passions together – darts and gaming,” said Littler. “I hope I can provide fans with as many rewards as possible through my performances at the PDC World Darts Championship and help them score more with Xbox.” Samuel Bateman, Xbox gaming marketing lead for the UK and Ireland, added: “As a huge Xbox fan, it only made sense for us to team up with Luke and celebrate his love for gaming in a way that felt authentic. “We’re wishing him every success in the upcoming PDC World Darts Championship and encourage fans in the UK to keep their eyes on Xbox UK socials to be in with a chance of winning some awesome prizes, all thanks to his extraordinary performances.” In other darts sponsorship news, the PDC has announced online used car retailer Cinch as an official partner of the 2025 Premier League Darts season. As part of the deal, the Cinch logo will be visible on the Premier League Darts stage and feature prominently on the shirt sleeve of all players and officials throughout the competition. The pact adds to several other sponsorships signed by the PDC in recent weeks, including adding Vanquis as its official banking partner, securing Foster’s as the official beer of its events and naming Uber Eats as its official food delivery partner.

Luke Littler signs Xbox partnership as darts revels in unprecedented interest

Littler to wear Xbox logo on playing shirt during World Darts Championship ‘The Nuke’ tipped by PDC president to take darts to “another level” commercially Luke Littler has partnered with Xbox ahead of the Professional Darts Corporation (PDC) World Darts Championship, cementing the teenage sensation as the sport’s biggest draw. The agreement will see Littler, […]

Littler to wear Xbox logo on playing shirt during World Darts Championship
‘The Nuke’ tipped by PDC president to take darts to “another level” commercially

Luke Littler has partnered with Xbox ahead of the Professional Darts Corporation (PDC) World Darts Championship, cementing the teenage sensation as the sport’s biggest draw.

The agreement will see Littler, who is an avid gamer, sport the Xbox logo on his playing shirt during the tournament at Alexandra Palace, which starts on 15^th December.

Partnership activations include prize giveaways, with Xbox to dole out various rewards for every 180, nine dart finish or victory notched up by Littler.

“I’m looking forward to partnering with Xbox and bringing two of my biggest passions together – darts and gaming,” said Littler.

“I hope I can provide fans with as many rewards as possible through my performances at the PDC World Darts Championship and help them score more with Xbox.”

Samuel Bateman, Xbox gaming marketing lead for the UK and Ireland, added: “As a huge Xbox fan, it only made sense for us to team up with Luke and celebrate his love for gaming in a way that felt authentic.

“We’re wishing him every success in the upcoming PDC World Darts Championship and encourage fans in the UK to keep their eyes on Xbox UK socials to be in with a chance of winning some awesome prizes, all thanks to his extraordinary performances.”

In other darts sponsorship news, the PDC has announced online used car retailer Cinch as an official partner of the 2025 Premier League Darts season.

As part of the deal, the Cinch logo will be visible on the Premier League Darts stage and feature prominently on the shirt sleeve of all players and officials throughout the competition.

The pact adds to several other sponsorships signed by the PDC in recent weeks, including adding Vanquis as its official banking partner, securing Foster’s as the official beer of its events and naming Uber Eats as its official food delivery partner.