NIL
How Kentucky Football Won the Offseason
When Mark Stoops sat in front of the podium at Kroger Field for the first time ahead of the 2025 Kentucky football season, he shared an offseason anecdote that would be unremarkable in most instances. During this offseason, every small detail matters.
For the first time in 13 years, the strength and conditioning staff reported to the head coach that they had 100% participation in summer workouts. There was just one exception.
“We had a situation where a freshman was late a couple times, and his unit grabbed him, straightened it out, and got them right back on track,” Stoops said.
That’s not nothing. As Kentucky’s 2024 season spiraled, we heard whispers about cracks in the culture. There was a void in leadership and accountability.
This anecdote does not mean all of Kentucky’s problems have been solved. You can keep the “Mission Accomplished” banner in the closet a little longer. However, this is one small sign that this program is taking a step in the right direction.
Kentucky Stacked Up Winning Days in the Weight Room
Every offseason is dedicated to getting bigger, faster, and stronger. This applies in every sport. If you got a nickel for every time a professional athlete said ahead of a season, “I’m in the best shape of my life,” you could fully fund your 401(k).
Kentucky amplified the urgency in the locker room this offseason, in part because of the injuries that depleted the team’s depth in the trenches last fall. Mark Stoops’ best teams have been some of the most physical teams in the SEC. You can’t get that by snapping your fingers on Saturdays. It can only be done by putting in the work every single day. Mark Stoops set out to accomplish that by challenging his staff to demand more from the players.
“Our strength and conditioning team, I really challenged them because they are amazing. They’ve done a remarkable job for a long time, and they have my full trust,” said Stoops.
“But I did challenge them because we need to be bigger, we need to be stronger, we need to be more athletic. We need a lot of things, and so there was a lot of pressure put on them, and they’ve really delivered. Now, it’s up to us and our (coaching) staff to make sure that we have a great camp,” said Stoops.
Entering his 13th season in Lexington, Mark Stoops isn’t putting his head in the sand. He knows his program fell well short of expectations a year ago. In order to create a successful team, he did what we knows works, go to work.
Kentucky fans get tired of hearing that their coach is, “Going to get back to work.” But that’s who he is. He couldn’t try to be a Shane Beamer and run PR for his program all offseason. Instead, he went back to the well and built a team in his identity.
“It’s been very quiet. Guys have put their head down, have worked extremely hard,” he said. “They’ve been remarkable. You could see that with their strength, with their size, and their commitment to each other. The fact that we’ve been so consistent this summer says a lot about them.”
If you do the little things right every day, the big things aren’t so hard. This Kentucky football team has a monumental task ahead. They did the little things the right way to set themselves up for success in 2025.
NIL
Missouri DE Damon Wilson II sues Georgia, setting up landmark player vs. school NIL legal battle
Former Georgia defensive end Damon Wilson II has sued the school’s athletic association, escalating one of the messiest player-school disputes of the NIL and transfer portal era.
In a 42-page complaint filed Tuesday morning in Boone County, Mo., Wilson’s attorneys allege a civil conspiracy involving the Bulldogs and Georgia’s collective to try to “penalize Wilson for his decision to transfer.” The suit alleges that they interfered with his ability to enter the portal and lied about his NIL buyout. The former five-star recruit spent this season at Missouri.
The move is a counter to Georgia earlier seeking to go to arbitration to get $390,000 from Wilson, alleging damages after the player signed an agreement to return to Athens for his junior season before entering the transfer portal a month later.
It’s also believed to be the first time a player and school have taken each other to court over an NIL dispute. The resolution could hinge on Wilson’s argument that the NIL agreement with Georgia’s collective was a binding contract.
“Georgia appears intent on making an example of someone, they just picked the wrong person,” said Jeff Jensen, one of Wilson’s attorneys. “Damon never had a contract with them. I don’t see how Georgia thinks intimidation and litigation will help their recruitment efforts — maybe players could bring lawyers with them to practice.”
“As this matter involves pending litigation, we will have no additional comment at this time and refer you to our previous statement,” University of Georgia Athletic Association spokesman Steven Drummond said.
The backstory
Wilson appeared in 26 games at Georgia from 2023 to ‘24 and was expected to be a significant contributor this season when he signed an NIL agreement last December with Georgia’s Classic City Collective. The terms sheet called for him to receive $30,000 per month from December 2024 through January 2026.
A month after signing the deal, he transferred to Missouri, where he led the Tigers with nine sacks. Because the agreement was contingent upon his staying at Georgia, the collective ended the deal.
In October, the UGAAA filed an application to compel arbitration in Athens-Clarke County, Ga. It alleged Wilson owed $390,000 — the unpaid amount on the deal — in liquidated damages, as spelled out in the terms sheet.
What Wilson’s suit argues
The suit alleges Georgia staffers falsely told multiple unnamed Power 4 programs that Wilson would owe the Bulldogs $1.2 million if he left. That action was “an effort to prevent (other schools) from offering Wilson an NIL agreement, thereby impeding his ability to obtain an NIL agreement from a competing program that was the product of free and open competition for his athletic services and NIL licensing rights.”
It also contends the Bulldogs didn’t immediately put his name in the portal but instead launched an “all-out offensive” to try to keep him at Georgia. Those acts were part of what the suit called a “civil conspiracy” to interfere with Wilson’s business endeavors by the suit’s defendants: UGA’s athletic association, the collective and its two now-former CEOs, Matt Hibbs and Tanner Potts.
The suit also includes a count of interfering with Wilson’s business opportunities and accuses UGA’s athletic association of violating the confidentiality provision of the terms sheet by sharing its contents, including through a public court filing.
Much of the complaint addresses the NIL deal itself. The suit said Wilson and several other teammates were simply told by a Bulldogs employee to go upstairs at the football building to sign the agreement during preparations for the College Football Playoff. Wilson’s filing argues the deal is not enforceable because it says its terms would “be used to create a legally binding document.” That document was not created. The filing also notes that the terms sheet encouraged Wilson to “seek legal counsel” before finalizing a full agreement. If Wilson’s reading is correct, he would not owe the $390,000 the Bulldogs claim he does.
Finally, the suit includes a count of defamation over a line from a Bulldogs spokesperson about expecting athletes to honor commitments. The statement, the complaint said, implies that Wilson was dishonest, which hurts his reputation.
Wilson lost out on endorsement opportunities and NIL revenue and suffered emotional and mental distress caused by the Bulldogs’ false claims, his attorneys allege. He’s seeking a “fair and reasonable amount of damages” for the “financial and reputational harm he has suffered” along with legal fees.
Why this case is important
Georgia’s filing against Wilson this fall was the first known instance of a school taking a current/former player to court over an NIL buyout. And this complaint appears to be the first time a player has sued a school regarding an NIL deal.
The closest comparison is one-time Florida signee Jaden Rashada’s pending lawsuit over a $13.85 million dispute. But he filed that against three individuals involved (including now-former Florida coach Billy Napier) and a booster’s private company; the Gators have not been named as a party in the case.
As the player compensation space evolves in the first year of direct revenue sharing between schools and athletes, disputes will continue to arise. Whether contracts are binding is, to some degree, an open question and affects whether players can essentially act as free agents every year. This case is one of the first, best looks into how the issue might be resolved.
NIL
Former Tennessee QB Nico Iamaleava returning to UCLA for second season
Updated Dec. 22, 2025, 10:57 p.m. ET
Quarterback Nico Iamaleava is returning to UCLA football for a second season to play under new coach Bob Chesney, the team announced Dec. 22.
The former Tennessee quarterback had transferred to UCLA in April. The Bruins went 3-9 this past season, during which DeShaun Foster was fired after an 0-3 start.
Iamaleava completed 64.4% of his passes for 1,928 yards and 13 touchdowns, with seven interceptions in 11 games. He also rushed for 505 yards and four touchdowns. He did not play at Ohio State in November due to a concussion.
Nico Iamaleava spent two seasons with Tennessee football before exit
Iamaleava played 18 games in two seasons at Tennessee, and started all 13 games during UT’s College Football Playoff run in 2024.
The QB threw for 2,616 yards with 19 touchdowns and five interceptions in 2024, but was less efficient in SEC play. He threw nine touchdowns in eight conference games, but four of those were against Vanderbilt in the regular-season finale.
In his UT career, he completed 241 of 379 passes for 2,930 yards with 21 touchdowns and five interceptions. He redshirted in 2023 behind starter Joe Milton.
Why did Nico Iamaleava and Tennessee football split?
Tennessee coach Josh Heupel informed the Vols that Iamaleava was no longer a member of the team prior to the April 12 spring game, ending the relationship between UT and Iamaleava amid an apparent NIL dispute.
Iamaleava skipped the Vols’ final spring practice on April 11, the morning after On3’s Pete Nakos reported ongoing negotiations between Iamaleava and UT. His NIL deal reportedly paid him more than $2 million per year.
ESPN’s Chris Low, citing sources, reported that Iamaleava’s representatives wanted his NIL pay increased to $4 million per year. The family used the possibility of him entering the transfer portal as leverage.
Mike Wilson covers University of Tennessee athletics. Email him at michael.wilson@knoxnews.com and follow him on X @ByMikeWilson. If you enjoy Mike’s coverage, consider a digital subscription that will allow you access to all of it.
NIL
Four takeaways from the first weekend of the College Football Playoff
Dec. 23, 2025, 5:35 a.m. ET
If you watched any part of Ole Miss’ 41-10 blowout of Tulane, the one common theme you felt was that the absence of former head coach Lane “Benedict” Kiffin was not acknowledged by the home fans; they even appeared to embrace it. It took a while for Rebel Nation to realize it but Kiffin simply was never “one of them” and, while he built the program, he did not measure up to the “Ole Miss family.” Most Rebel fans would probably tell you now they’d rather lose without him than win with him. Kiffin has now been fully exposed and St. Nick (Saban, now known as Mr. Hypocrite) and Pete Carroll, his self-proclaimed advisers, should be ashamed for their comments supporting the manner in which he tried to negotiate his way to both coaching one team and recruiting for another simultaneously. One is the GOAT who ran away from NIL and the transfer portal while the other is a recognized cheater by many. The best part is Kiffin’s LSU Tigers play at Mississippi next year. Good riddance!
NIL
The Year Schools Paid Their Players
NIL
Kenny Dillingham-Michigan saga proves college football about money
Dec. 23, 2025, 6:07 a.m. ET
Arizona State football coach Kenny Dillingham says he was never offered the Michigan job. Never got to that point.
This, of course, isn’t the story nor the takeaway from Dillingham’s dalliance with the Wolverines.
The irony of the state of Arizona’s highest-paid public employee begging for private donations to compete at the highest level of college football is where this bizarre story begins.
“We live in Phoenix, Arizona. You’re telling me there’s not one person who could stroke a $20 million check right now?” Dillingham said after agreeing to a new contract worth more than $37 million over the next five years.
That’s right, the guy whose future could never be more secure, sees the immediate horizon line for the Arizona State football program. And frankly, it’s financially unstable at best — and a house of cards at worst.

It’s Arizona State today, but could be Kansas State or Colorado or North Carolina State or Virginia Tech or Boise State — or any of the other 100-plus Bowl Subdivision teams not protected by the golden parachute of the Big Ten and SEC.
Coaches at those 34 schools in the two big conferences — many of those institutions born on third base from long-term association with the leagues before the financial boom of television media rights — aren’t publicly calling out dignitaries and alums associated with their schools.
They’re not standing during a media availability and pleading for the next Cody Campbell to please step up. Or else.
Dillingham made it very clear that college football is about those who wish to spend money, and those who don’t. This isn’t about revenue sharing between schools and players, this is all about private NIL funding.
This is about the dirty underbelly of the sport that can’t be legally controlled. A growing vice that doubles and triples the obstacles faced by conferences chasing the Big Ten and SEC.
It’s bad enough that mega media rights deals give the Big Ten and SEC a huge competitive advantage over the rest of college football. It’s downright sinister that those same schools have deep pocket boosters willing to spend tens of millions in private NIL deals to eliminate all doubt.
Sam Leavitt led Arizona State to the Big 12 title and the College Football Playoff in 2024, and returned to Tempe this season for another run. A foot injury ended his season early, and now he’s headed to the transfer portal looking for a new home.
Not because he doesn’t think he can win big with the Sun Devils — he already proved that. He’s in the portal, like so many other players, to strike when its hot and score a deal before moving onto the NFL.
What are the odds he signs with a Big Ten or SEC school? A program which has boosters that can pay him an outrageous salary through a private NIL deal.
Do you really blame Leavitt?
Do you really blame Campbell, Texas Tech’s billionaire booster, who built a championship-level team with a $25 million roster — and the Red Raiders responded by winning the Big 12 and earning a first round bye in the CFP?
They’re just following the rules, and until a different set of rules is in place, they’ll take advantage of it.
That’s why Dillingham sounded like a panhandler last weekend, begging — literally begging someone, anyone, in The Valley to jump on board and throw money at the program. He even specifically called out school alums Phil Mickelson and Jon Rahm.
Hey, Kenny, while you’re at it, why not place a call to the sheiks in Saudi Arabia? See if their Public Investment Fund (PIF) is interested in sports washing with the second-most popular sport in America.
Because if you’re reaching out to Mickelson and Rahm, you’re reaching out to the Saudis — who own LIV Golf — by proxy. The only difference between the PIF and Utah’s new $500 million agreement with Otro Capital is one group of investors has a long line of human rights violations.
The other is a financial shark, whose only goal is to make money.
Any way they can.
“College football is absolutely chaotic right now,” Dillingham said. “You’ve got to be able to have a plan to be aggressive in this thing for three, four, five years down the road. If you don’t have that, you’re a ticking time bomb for failure.”
This nonsense isn’t going to end until players are considered employees, and players collectively bargain their best deal. Until FBS conferences go to market as one, and sell their games to make double or more than the current market value of $4 billion-plus annually.
That move will allow universities to restrict player movement through multi-year contracts, and find a fair and equitable postseason for all. One that doesn’t include charity for the Group of Five conferences, who have no business in a playoff unless invited based on merit (see: Boise State, 2024).
But that move also means players would go from earning about 20 percent of media rights revenue to likely 45-50 percent. NFL players currently make 48 percent of the media rights.
That’s why the Big Ten and SEC don’t want players collectively bargaining. It has nothing to do with the pollyanna idea sold by conference commissioners that players, “don’t want to be employees.”
If they’re going to earn 20 percent, who wants to deal with the headache of collectively bargaining? Move that number to 45-50 percent, and watch how many players say they’re all in.
Then maybe their coaches wouldn’t have to shamelessly beg for cash, mere hours after signing a new $37 million dollar contract. Or else.
Matt Hayes is the senior national college football writer for USA TODAY Sports. Follow him on X at @MattHayesCFB.
NIL
No. 1 college football team predicted to sign $2.1 million transfer QB
As Indiana prepares to host its first-ever College Football Playoff game as the No. 1 seed, the Hoosiers are quietly already planning for 2026.
Fernando Mendoza, a redshirt junior transfer who led the Hoosiers to a 13-0 regular season, won the 2025 Heisman Trophy after throwing 2,980 yards and a national-best 33 passing TDs and is widely seen as an early NFL first-round prospect.
Should Mendoza depart for the draft, Indiana would be tasked with replacing an elite, NFL-caliber starter, which explains why numerous quarterbacks expected to enter the transfer portal have been linked to the Hoosiers.
On a December 20 episode of “Hoosiers Football Tailgate,” host Coach Griff specifically named TCU quarterback Josh Hoover, who announced he will enter the transfer portal and skip the Alamo Bowl, as a name Indiana should watch.
“I like this guy as a definite target for Indiana,” Griff said. “So, Josh Hoover, keep an eye on him as a potential target… The one I think they’ll really try to get is Hoover.”

Hoover was a three-star recruit out of Rockwall-Heath (Texas) and initially committed to Indiana in 2021 before flipping to TCU after the school extended an offer.
He then redshirted in 2022 and became the starter in 2023, producing breakout numbers in 2024 with 3,949 passing yards, 27 passing touchdowns, and 11 interceptions with a 66.5% completion rate.
In 2025, Hoover threw for 3,472 yards and 29 TDs, with 13 INTs, and projects among the most productive returning QBs in 2026 on career totals of 9,629 passing yards, 80 total TDs, and a career passer rating of 147.8.
On3’s NIL valuations list also shows Hoover ranking among the most marketable college quarterbacks, with a valuation in the neighborhood of $2.1 million.
Hoover is an intriguing option for Indiana due to his proven production and Power Five experience, positioning him as a potential one-year, plug-and-play solution as Curt Cignetti prioritizes continuity.
There is also a “full-circle” aspect to his recruitment, as Hoover originally committed to Indiana before flipping to TCU in 2021.
Read More at College Football HQ
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- College Football Playoff team has ‘significant interest’ in 4,000-yard QB
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