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Marietta Youth Basketball program registration open

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The City of Marietta posted the following announcement about the upcoming season of the city’s Youth Basketball program:

Marietta Parks, Recreation & Facilities is excited to announce that Youth Basketball Registration is now open for boys and girls ages 6–15. The upcoming season will take place at Custer Park Sports & Fitness Center, located at 545 Kenneth E. Marcus Way, Marietta, GA 30060.

This popular program is a great opportunity for young athletes of all skill levels to build confidence, learn teamwork, and stay active in a supportive and structured environment.

Program Details:

Cobb County Residents: $100 per child

Non-Residents: $135 per child

Practices begin the week of September 29, 2025

Games tip off on November 8, 2025

Early registration is encouraged, as space is limited and teams will fill quickly.

To learn more or to register, please visit MariettaParks.com or call 770-794-5630.

About the City of Marietta

The City of Marietta is the county seat of Cobb County. The latest estimate from the U.S. Census Bureau puts the population of the city at 63,122 (2024 estimate), which makes it the second largest city in Cobb County by population, smaller only than the City of Mableton.

Marietta’s history dates back to the early 19th century, with significant development occurring alongside the expansion of the Western and Atlantic Railroad in the 1830s. 

During the Civil War, Marietta was a strategic location, witnessing several battles and occupations. Post-war, the city experienced growth in various industries, including cotton, flour, paper, and marble mills.

In the 1940s, the establishment of a Bell Aircraft manufacturing plant, later operated by Lockheed, contributed to Marietta’s economic development, especially during the Korean and Vietnam Wars.

Marietta operates under a mayor-council form of government. The current mayor is Steve “Thunder” Tumlin, who has been in office since January 4, 2010.

The City Council comprises seven members, each representing one of the city’s wards:

  • Ward 1: Cheryl Richardson
  • Ward 2: Griffin L. Chalfant
  • Ward 3: Johnny Walker
  • Ward 4: G.A. (Andy) Morris
  • Ward 5: M. Carlyle Kent
  • Ward 6: Andre L. Sims
  • Ward 7: Joseph R. Goldstein

This governing body is responsible for enacting local laws, policies, and allocating city resources for various programs and services.

Here are a few quick facts from the Census Bureau

Population
Population estimates, July 1, 2024, (V2024) 63,122
Population estimates base, April 1, 2020, (V2024) 61,055
Population, percent change – April 1, 2020 (estimates base) to July 1, 2024, (V2024) 3.4%
Population, Census, April 1, 2020 60,972
Population, Census, April 1, 2010 56,579
Age and Sex
Persons under 5 years, percent 5.7%
Persons under 18 years, percent 20.9%
Persons 65 years and over, percent 14.8%
Female persons, percent 51.7%
Race and Hispanic Origin
White alone, percent 43.7%
Black alone, percent (a)(a) 30.4%
American Indian and Alaska Native alone, percent (a)(a) 1.5%
Asian alone, percent (a)(a) 2.0%
Native Hawaiian and Other Pacific Islander alone, percent (a)(a) 0.0%
Two or More Races, percent 11.4%
Hispanic or Latino, percent (b)(b) 19.8%
White alone, not Hispanic or Latino, percent 41.2%
Population Characteristics
Veterans, 2019-2023 2,256
Foreign-born persons, percent, 2019-2023 18.3%
Housing
Housing Units, July 1, 2024, (V2024) X
Owner-occupied housing unit rate, 2019-2023 47.2%
Median value of owner-occupied housing units, 2019-2023 $401,100
Median selected monthly owner costs – with a mortgage, 2019-2023 $2,061
Median selected monthly owner costs -without a mortage, 2019-2023 $601
Median gross rent, 2019-2023 $1,491
Building Permits, 2024 X
Families & Living Arrangements
Households, 2019-2023 24,574
Persons per household, 2019-2023 2.39
Living in the same house 1 year ago, percent of persons age 1 year+ , 2019-2023 80.6%
Language other than English spoken at home, percent of persons age 5 years+, 2019-2023 25.4%
Computer and Internet Use
Households with a computer, percent, 2019-2023 97.9%
Households with a broadband Internet subscription, percent, 2019-2023 93.1%
Education
High school graduate or higher, percent of persons age 25 years+, 2019-2023 89.1%
Bachelor’s degree or higher, percent of persons age 25 years+, 2019-2023 46.8%
Health
With a disability, under age 65 years, percent, 2019-2023 6.5%
Persons without health insurance, under age 65 years, percent 20.8%
Economy
In civilian labor force, total, percent of population age 16 years+, 2019-2023 67.7%
In civilian labor force, female, percent of population age 16 years+, 2019-2023 61.4%
Total accommodation and food services sales, 2022 ($1,000)(c) 355,423
Total health care and social assistance receipts/revenue, 2022 ($1,000)(c) 3,634,864
Total transportation and warehousing receipts/revenue, 2022 ($1,000)(c) 629,700
Total retail sales, 2022 ($1,000)(c) 2,822,793
Total retail sales per capita, 2022(c) $45,082
Transportation
Mean travel time to work (minutes), workers age 16 years+, 2019-2023 27.5
Income & Poverty
Median households income (in 2023 dollars), 2019-2023 $70,086
Per capita income in past 12 months (in 2023 dollars), 2019-2023 $43,074
Persons in poverty, percent 12.7%
Businesses
Total employer establishments, 2022 X
Total employment, 2022 X
Total annual payroll, 2022 ($1,000) X
Total employment, percent change, 2021-2022 X
Total nonemployer establishments, 2023 X
All employer firms, Reference year 2022 2,762
Men-owned employer firms, Reference year 2022 1,574
Women-owned employer firms, Reference year 2022 644
Minority-owned employer firms, Reference year 2022 569
Nonminority-owned employer firms, Reference year 2022 1,767
Veteran-owned employer firms, Reference year 2022 167
Nonveteran-owned employer firms, Reference year 2022 2,133
Geography
Population per square mile, 2020 2,602.0
Population per square mile, 2010 2,451.4
Land area in square miles, 2020 23.43
Land area in square miles, 2010 23.08



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SPORTS: Spotlighting strong hoop starts in area | News, Sports, Jobs

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Many in the area have their attention in the sports world on the Buffalo Bills after the exciting win over the Jacksonville Jaguars in the wildcard round. But there is reason to be excited when it comes to boys high school basketball in the north county.

Both Fredonia and Dunkirk are off to fantastic starts — and have brought renewed energy to a rivalry that played out more than a week ago. For the first time in eight years, the Marauders were victorious over the Hillbillies.

Sixto Rosario, longtime advocate and youth basketball enthusiast, is the Dunkirk coach. His emotions came out once the buzzer sounded.

“I want to thank all the fans and everybody for believing,” Rosario said. “I love Dunkirk. I love the program. I love the kids. This is a great feeling.”

Both teams play again in February in Fredonia. Based on the current winning ways for both schools, the tilt will be highly anticipated.



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Chicago Snowballs Show Off Their Moves During Tryouts For ‘Sportstainment’ Baseball Team

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ROSEMONT — The Chicago Snowballs, a new team mixing baseball and family-friendly entertainment, are gearing up for their spring debut, with the team hosting a scrimmage in Rosemont last week.

The Snowballs, who brand themselves as pro baseball’s first co-ed “sportstainment” experience, hosted tryouts all last week at the The Dome at the Parkway Bank Sports Complex in suburban Rosemont.

Tryouts culminated Friday with an event called Inside the Snowglobe, a benefit for local youth sports. Fans watched the prospective players sing, dance, perform trick plays and perform with the Jesse White Tumblers and the Bucket Boys. Proceeds from the benefit went to support youth sports organizations in Chicago.

Snowballs players celebrate after scoring a run during the tryouts and scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago
KJ Gaiter connects for a hit during the scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago

RELATED: Chicago Getting Its Own Savannah Bananas-Inspired Team

The players were spilt into teams that took turns scrimmaging and then would perform
dance and cheer routines for the fans during inning breaks.

CEO and co-founder Cherie Travis said the team will aim to give opportunities
to players who want to continue in baseball or softball and might not otherwise have
the chance to keep playing.

“If you played baseball or softball in college and you don’t make the majors or the
minors, you’re done,” Travis said. It was “the idea of creating another opportunity for
athletes; they don’t have to be the best pitcher. They need to be good ball players, and
they need to have a ton of fun and put that energy on the field.”

The Snowballs plan to play players a salary and profit share — and advertise equal
pay for male and female players.

“I feel like it was a great opportunity to come out and play coach, possibly get involved in management and help show that the women can compete with the men and have just as much fun,” said coach Allie Lacey.

KJ Gaiter, a youth baseball coach at Oz Park, said that his family and fiends encouraged him to try out.

“Playing baseball, I was always energetic, silly, goofy, but there’s a limit to it because you want to win at the same time,” Gaiter said. “To be able to be in a facility like this, an environment like this, where you can come out and play baseball and you can also be silly with it, it’s almost like being a kid playing baseball again. I feel like a kid in a playground.”

The Snowballs will play their first game May 3 at Kerry Wood Field, 3400 N. Rockwell St. in North Center.

The team will be based in Chicago and will tour the Midwest, operating in a similar fashion to the Harlem Globetrotters or the Savannah Bananas.

The Bananas, known for combining baseball with physical stunts, comedy, dancing and other skills, sold out Sox Park this summer and are making their way to Wrigley in July.

See more photos from Friday’s scrimmage:

Athletes perform during the tryouts and scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago
Tommy Chyna makes a play at the plate during the scrimmage at the Rosemont Dome on Jan. 9, 2026. “I think when we all met each other, we became like a family right away. We all got each other’s names and started talking,” Chyna said. Credit: Zoe D Davis for Block Club Chicago
Cherie Travis, CEO and Co-Founder of the Chcicago Snowballs addresses the crowd of fans prior to the scrimmage. “I was inspired by Jesse Cole [Savannah Bananas owner], who I think is a marketing genius,” Travis said. “I think that he’s built something really incredibly special. And when I heard an interview with him a while back, and he was talking about expanding the league, and I thought, Chicago should have something like this.” Credit: Zoe D Davis for Block Club Chicago
Athletes perform during the tryouts and scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago
Sabrina Robinson does a cartwheel as the Bucket Boys play at the end of the scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago
Snowball players huddle before performing a dance during an inning break during the scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago
KJ Gaiter performs in the group dance number at the conclusion of the scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago
Players perform a dance number inbetween innings during the scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago
Players perform a dance break during the tryouts and scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. “We have been wanting to create magic, and I don’t say that lightly. We want the energy that the players are bringing that just brings joy, that makes people happy, that people laugh and joke, and we don’t take ourselves too seriously,” CEO and co-founder Cherie Travis said. Credit: Zoe D Davis for Block Club Chicago
The Bucket Boys perform during an inning break during the scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago
Fans watch the Bucket Boys perform during an inning break during the scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago
Avery Blume waits to bat during the scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago
Sabrina Robinson records a hit during the scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Robinson, who was recently drafted to the Women’s Pro Baseball League, has been playing baseball since she was 5 years old and switched to softball in high school after her high school baseball team wouldn’t let her play. Credit: Zoe D Davis for Block Club Chicago
Miranda Wesolowski dances as participants trying out for the Snowballs practice their routine before performing at the Roseomont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago
The Jesse White Tumblers perform with players as the Bucket Boys play at the conclusion of the scrimmage for the Chicago Snowballs team at the Rosemont Dome on Jan. 9, 2026. Credit: Zoe D Davis for Block Club Chicago

Listen to the Block Club Chicago podcast:





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The trans youth athletes in the US fighting for their rights: ‘Playing is an act of resistance’ | US news

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The US supreme court on Tuesday is considering state laws banning transgender athletes from school sports.

The cases were brought by trans students who challenged bans in West Virginia and Idaho barring trans girls from girls teams. The outcome could have wide-ranging implications for LGBTQ+ rights. A total of 27 states have passed sports bans targeting trans youth while more than 20 states have maintained pro-LGBTQ+ policies.

As the highest court in the US debates their rights to participate in school sports, five trans youth and their families spoke to the Guardian about the role athletics has played in their lives. The students are based in California, a state that has long had trans-inclusive policies.

The youth described the joy sports brings them and how meaningful it has been to play on teams that match their gender identity. They said sports were about community, team-building, socializing and exercising, like they are for so many youth in the US. Some expressed frustration and anxiety about the national debates focused on “fairness” in competition, saying the legal battle was about fighting for their place in society and their fundamental rights to access the same opportunities as their peers.

Here are some excerpts of their reflections.

‘Sports is my escape’

Lina Haaga, a 14-year-old Pasadena student, has played sports since age four, starting with soccer: “My entire family is very athletic,” she says. “I wasn’t particularly good at soccer, but it helped me realize what an asset sports is in my life – as a release and an escape, but also a way to connect with other people and make new friends.” A trans girl who transitioned at a young age, Lina always played on girls’ teams, eventually doing basketball, swimming, water polo, lacrosse, tennis and track.

Lina Haaga. Photograph: Courtesy Haaga family

When she has faced stressors, “sports was always a place where I could find a reprieve and just think about the ball that was ahead of me or the next step in the race,” she says.

The attacks on trans girls in athletics have taken a toll, says Lina: “The political climate has put into question my relationship with sports. Instead of it being something innocent I can just enjoy without fear of being discriminated against, I’ve had to now worry every time I step on the track or the court that somebody might disagree with my participation. That’s been really scary, because it’s started to steal something that’s precious for me – that moment of bliss.”

There are times, she says, when she has avoided games out of fear someone might object.

Her message to the supreme court? “We’re still human. We’re just kids. We’re just trying to have fun … We’re not trying to be monsters or predators or anything malevolent. We’re just trying to find connection and community.”

Lina hopes other trans kids continue to pursue athletics: “Playing sports and loving being out there on the field is in its own beautiful way an act of resistance.”

‘I defied the president’

In May, AB Hernandez, a 17-year-old track and field athlete, won first place in the high jump, first place in the triple jump, and silver in the long jump in the California state finals. It should have been a moment of pure celebration for the high schooler from Jurupa Valley, a city east of Los Angeles, but she and her mom had to worry about something else: Donald Trump’s attacks.

The US president turned AB into a media spectacle, targeting her in a social media post and claiming he was “ordering local authorities, if necessary, to not allow” her to compete, writing her participation was “TOTALLY DEMEANING TO WOMEN”.

Now a senior, AB says she has learned to brush aside her detractors: “People are always gonna have negative thoughts to say about you … I just had to realize I need to be comfortable with who I know I am and be comfortable in my own skin and not let anyone get under it.”

AB Hernandez stands on the field during the high school track-and-field championships in Clovis, California, on 31 May 2025. Photograph: Jae C Hong/AP

“Victory,” she adds, “meant a lot, especially after all the internet drama. To come out on top and be number one. You can’t say anything besides argue with a wall. I’m still competing … Sports is my everything.”

She was touched that standing up inspired others: “People DM’d me to say: ‘I’m so happy you’re fighting. You’re making a really big impact for our community.’ … I thought I just went out and competed, but to others, it was like a movement. I defied the president, in a way. I was like, oh my god, I did do something.”

Her mom, Neredya Hernandez, says she won’t stop defending her daughter’s rights and hopes other parents will be moved to embrace their trans kids. “My message to other parents is: support your kids and be louder. We’re unaware of how much support we have within this community until you’re actually put in a position like we were. We’re not alone.”

‘We’d have to leave the country’

While anti-trans rhetoric has generally focused on restricting trans girls, the toxic climate has also been distressing for trans boys, some parents said. Several states with bans against trans girls have included restrictions impacting trans boys, too.

One 13-year-old trans boy in the Bay Area, whose name the Guardian is withholding to protect his identity, started playing soccer at age two and now also plays basketball and baseball. “Sports is how I made friends. It’s nice you have people to lean on who have your back,” he says.

Jennifer, his mother, says her son struggled to fit in on girls’ teams before he came out as a boy at age nine, but now is embraced by the boys’ teams and coaches. If he were barred from athletics due to being trans, “we would have to leave the country,” she says. “The message the country is sending deeply and negatively impacts his feeling of belonging in his own country.”

Jennifer, who asked to go by a pseudonym to protect her son’s identity, says the supreme court case “terrifies” her: “The sports issue is so important, because it fundamentally tells us whether people believe trans people exist. Trans girls are girls and belong on girls’ teams. Trans boys are boys and they belong on boys’ teams. Full stop. Once you take the position that trans girls are not girls for the purposes of sports, you have now dehumanized them. It’s a slippery slope to taking away rights after rights after rights.”

Her son says he didn’t understand why some people were so focused on stopping children from playing on teams: “I’m just a kid that wants to play sports with my friends. I’m not special. I just want to be left alone and hopefully be successful in sports. We’re not a threat. We’re not gonna tear down the world … If the Trump administration wouldn’t let me play sports, they would basically be taking away part of me.”

‘I’m used to slurs, but I’ll keep speaking up’

Lily Norcross, a 17-year-old track athlete from California’s central coast, says she has grown accustomed to negative news articles about her participation on the girls’ team, which sometimes lead to death threats and other harassment.

“I know this sounds really sad, but I’ve grown used to people calling me slurs. The news itself doesn’t bother me as much as what it causes. After Trump was inaugurated, people were far more comfortable openly being transphobic and hating minorities,” she says. “For me, it’s important to defend the rights of trans kids … because compared to others, I’m extremely lucky. Practically my entire family is supportive. I live in California, which is very liberal. My school board and most of my teachers support me. Most people aren’t in that situation … I’m speaking up for people in places like Texas, Ohio or Florida who don’t have these opportunities.”

Lily says she also wished Democratic leaders did more to stand up for her rights, noting it felt like their stance was: “Let trans people fight for themselves.” She urges lawmakers to have more empathy: “Put yourself in [our] shoes. Imagine if somebody said your people aren’t allowed to use bathrooms or play sports. How would you feel if you were segregated from everybody else?”

‘I feel hopeless’

Leonard, a 17-year-old swimmer in the Bay Area, says it was hard to be optimistic that his rights would remain protected, even in a state like California.

“I feel hopeless. I don’t like this supreme court and I don’t think they’re going to support trans people’s ability to play sports,” says Leonard, a trans boy who is also a fencer and asked to go by a pseudonym to protect his identity. “I’m scared of the precedent it’s going to set, maybe countrywide. I’m scared of what could happen to me and my friends.”

Leonard wishes people understood how meaningful it can be for trans youth to play on teams where they belong: “It made me really, really, really, really happy to be on the boys team affirming my gender identity, affirming I was as good as any cis boy. I know that I’m a boy, but being on a boys team proves to everyone and myself that I am, in fact, a boy and this is where I’m supposed to be.”





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Special Olympics Targets 600,000 Coaches by 2030 with Nike Partnership

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Key Takeaways

  • Special Olympics aims to grow its coaching roster from 250,000 to 600,000 globally by 2030, a 140% increase over six years
  • The organization lost nearly half of its coaches during the COVID-19 pause in 2020, requiring substantial rebuilding efforts
  • A three-year Nike partnership announced in July focuses on coaching certifications, translations, and curriculum development across global markets
  • Nike plans to recruit 600 additional Unified sports volunteer coaches in Oregon, Berlin, Johannesburg, and Tokyo with emphasis on young women and girls
  • Most Special Olympics coaches are volunteers with high retention rates, as many return after their initial involvement

Rebuilding After Major Pandemic Losses

Special Olympics faced significant challenges following the COVID-19 pandemic, losing approximately 50% of its coaching workforce during the 2020 pause in activities. Since resuming operations, the organization has rebuilt steadily with coaching rosters growing roughly 10% annually.

The current global total stands at 250,000 coaches. However, officials acknowledge that reaching 600,000 by 2030 represents an ambitious target that will require strategic partnership support and sustained recruitment efforts.

Nike Partnership Focuses on Coach Development

In July, Special Olympics announced a three-year partnership with Nike centered on coach identification and training. Financial terms of the agreement were not disclosed.

“Special Olympics places a lot of emphasis and importance on the role of the coach,” Special Olympics CEO David Evangelista said. “With Nike, we will be investing in making sure we have state-of-the-art coaching resources.”

The partnership will address coaching certifications and provide translations to support global expansion. Nike will also contribute to curriculum development to help coaches stay current with sport-specific training methods.

Geographic and Demographic Priorities

Nike’s recruitment efforts will target four specific markets: Oregon, Berlin, Johannesburg, and Tokyo. The company aims to recruit 600 additional Unified sports volunteer coaches in these regions.

The partnership includes a specific focus on expanding opportunities for young women and girls to participate in Unified sports programs. This demographic emphasis reflects broader industry efforts to increase female participation in youth athletics.

Building on a Longstanding Relationship

The partnership extends an existing collaboration between Nike and Special Olympics. Special Olympics Oregon has worked with Nike for nearly 20 years, including 16 years hosting the Special Olympics Oregon Youth Games at Nike World Headquarters.

More than 6,000 Nike employees have participated in Youth Games events, working with 7,600 athletes with intellectual disabilities. The volunteer retention rate remains high, with most coaches continuing their involvement after initial participation.

What This Means for Youth Sports Inclusion

The 600,000 coach target represents more than operational growth. It signals the organization’s commitment to expanding athletic opportunities for athletes with intellectual disabilities at a time when youth sports access remains a priority across multiple stakeholder groups.

The volunteer model presents both advantages and challenges. While high retention rates suggest strong program satisfaction, scaling to 600,000 coaches will require consistent outreach, training infrastructure, and partnership support across diverse international markets.

via: SBJ / Nike


YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.


About Youth Sports Business Report

Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.

Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trendsyouth athletics, and emerging opportunities across the youth sports ecosystem.

Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:

  • Sports sponsorship and institutional capital (Private Equity, Venture Capital)
  • Youth Sports events and tournament management
  • NIL (Name, Image, Likeness) developments and compliance
  • Youth sports coaching and sports recruitment strategies
  • Sports technology and data analytics innovation
  • Youth sports facilities development and management
  • Sports content creation and digital media monetization

Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.

Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.

Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.

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Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?

Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.

About Play Up Partners

Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.

Why Sponsor Youth Sports?

Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.

What Does Play Up Partners Do?

We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.

Our Approach

Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:

  • Deliver measurable ROI for brand partners
  • Create meaningful experiences for athletes and families
  • Elevate the youth sports ecosystem

Our Vision

We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.


Common Questions About Youth Sports Marketing

Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?

We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.

Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.



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St. Louis LGBTQ+ community rallies in support of athletes

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ST. LOUIS — The LGBTQ+ community rallied at St. Louis City Hall Monday to support the rights of trans student athletes.

This comes as the Supreme Court will hear arguments over the issue Tuesday. Two transgender athletes from Idaho and West Virginia are appealing their lower court’s decision on restrictions over transgender athletes’ participation in girls’ and women’s sports.

The cases focus on the role of Title IX’s equal protection clause and how it should be interpreted when it comes to gender and sports, according to Jesse Jones, executive director of Lavender Youth Alliance and principal consultant with Jesse Jones Education and Consulting.

“Legal experts are advising that the ruling in these cases will also have far-reaching implications for trans youth, extending to things like use of bathrooms and pronouns at school,” they said.

Approximately 27 states, including Missouri, have laws or policies restricting transgender youth from participating in sports that align with their gender identity.

During Monday’s event, organization leaders spoke against laws that hinder and ban rights for the LGBTQ+ community and expressed support for the transgender athletes. 

“It takes all of us coming together to support one another, and that none of these issues we see on the news are in silos,” Jones said.

“Whether these are laws being passed to attack immigrants, transgender people, Black and Brown folks, all of us need to come together as a community, as humans, to show that we all deserve love, respect and belonging.”



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Sign up for youth basketball shooting competition

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The Knights of Columbus, St. Anne’s Council 10221, is sponsoring a youth basketball free-throw competition on Saturday, Jan. 17, at Shaw Gym, 75 South St., in Gorham.

The competition is open to boys and girls ages 9-14. Proof of age is required at sign-up. Registration is set for 2:30 p.m. with the competition at 3 p.m. Winners will advance to the state championship.

For more information, call Jim at 222-0744 or Ben, 436-0223.

Opportunities to volunteer

The Town Council’s Appointments Committee is seeking citizen volunteers for various boards and committees to serve three-year terms. Positions available include those on the Planning Board, Board of Appeals, Conservation Commission, Historic Preservation Commission, Revolving Loan Fund, Cemetery Advisory, and Affordable Housing committees, Board of Health, Board of Assessment Review, Economic Development Corporation, Fair Hearing Board and the Baxter Memorial Library Board of Trustees.

Those interested in applying or learning more can visit the Town Clerk’s Office. To apply, complete and submit a committee volunteer application online. For more information, call the office at 222-1670 or e­mail Town Clerk Laurie Nordfors at [email protected].

Applications will be accepted through Jan. 29. The Appointments Committee will schedule short informal interviews with applicants starting in February and the Town Council will appoint applicants at its March meeting.

Winter parking ban

Parking on any public road in Gorham or public easement between midnight and 6 a.m. until May 1, or any declared parking ban, is prohibited. Illegally parked or abandoned vehicles could be towed at the owner’s expense in addition to ticketing by police.

Cars should be removed from the street as soon as owners become aware of a snow alert. For more information, call Public Works at 222-4950.

50 years ago

The American Journal reported on Jan. 14, 1976, that the school budget was rising $182,017 more than the $2.03 million for the previous year. Instruction was the biggest increase driver at $134,932.



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