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Inside Conditions: Who’s using who? NIL is a good thing for the student-athletes

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THE CLEVELAND BROWNS ROOKIE QB, SHEDEUR SANDERS

In the movie “Jerry Maguire,” Cuba Gooding Jr. demanded at the top of his lungs for the world to: “Show me the money.”

According to espn.com: “College athletes weren’t always allowed to make money off their athletic ability. It wasn’t until 2021 that the NCAA changed rules to allow students to profit from their name, image and likeness—otherwise known as NIL.”

In less than 5 years, the powers-that-be have developed a specialized army and arsenal designed to attack and disarm the NIL concept for college athletes as if the NIL is an immigrant and a usurper of tradition, attempting to illegally cross a secure economic border designed to limit and/or eliminate any financial advantages for amateur athletes and allow the “haves” to operate with access to unlimited profit.

Before the NIL concept was created and sanctioned less than 5 years ago, the greed-mongers at the NCAA wielded the power to charge, try, convict and sentence any college athlete for accepting gifts of any kind from boosters or fans and possibly even mom and dad as long as they were performing as “amateur athletes.” Those who were exposed while doing so usually faced severe punishment such as suspension or expulsion, even while the NCAA simultaneously raked in dough like it were leaves being shed by 10,000 oak trees in the middle of autumn, in the state of Maine.

During the ensuing four years, many disgruntled head coaches in the college ranks have been staunchly resistant to change within the college ranks and elsewhere. Why? Well, simply because their reservoir of free labor was on the pathway to drying up.

JC Shelton recently posted an article on si.com titled: “Nick Saban makes his stance crystal clear on Donald Trump’s NIL executive order.” Mr. Shelton writes: “President Donald Trump’s executive order will benefit college athletes in the Name, Image and Likeness space, according to former Alabama head coach Nick Saban. Saban, who was mentioned by Trump as a potential leader for the College Sports Commission back in May, addressed the newly signed executive order that seeks ‘balanced use of resources across collegiate athletic programs that preserves their educational and developmental benefits.’”

In the article, Saban said: “I think we need to make a decision here relative to do we want to have an education-based model, which I think the president made a huge step towards doing that, or do we want to have universities sponsor professional teams.”

Wait a minute. Saban had the nerve to say that “the newly signed executive order seeks balanced use of resources across collegiate athletic programs that preserves their educational and developmental benefits.”

No one mentions balancing resources when it comes to coaches being paid tens of millions of dollars. The NCAA and college coaches care as much about the educational value of these “student-athletes” no more than a Swiss bank cares about opening up an account with a client from Compton carrying a valid EBT card. The order also “prohibits third-party, pay-for-play payments to collegiate athletes.”

Are they stuck on stupid? Duh, that’s what the NIL concept is designed for: to “pay for play.”

Tommy Tuberville is the ex-Auburn University head-football-coach-turned-Senator as well as being one of the architects and disciples of the new and “reimagined Confederacy.” Tuberville was recently quoted in an article posted by Steven Corder on athlonsports.com titled: “U.S. Senator turns heads by wanting more control over NIL. As college athletes cash in on NIL deals, Senator Tommy Tuberville pushes for sweeping reforms—and a crackdown on player freedom and compensation.”

Mr. Corder writes, “But let’s be clear: Tuberville isn’t just concerned with fairness—he wants control. In an earlier radio interview, Tuberville spelled out what he envisions: ‘Everybody would be on the same level. We’ve got to come up with some rules for the transfer portal, possibly a contract for players.’”

Translation? Less money, less mobility, and more regulation on the athletes who are finally seeing their value recognized.

And he’s not alone. Tuberville cited conversations with Auburn basketball coach Bruce Pearl, who called NIL and the transfer portal “an absolute disaster.” But who’s it really a disaster for? Players like Livvy Dunne, Bronny James and Shedeur Sanders raked in millions—earning what the market says they’re worth. One recently estimated Dunne’s NIL valuation at $3.9 million, while Sanders was close to $4.6 million.

The outcry from coaches and politicians sounds less like concern for college sports and more like panic over a shift in power dynamics. Tuberville’s push to restrict freedom and earning potential paints a clear picture: they want amateurism for the players and professionalism for everyone else.

Glory, glory hallelujah, the truth is not marching on. However, let’s be perfectly clear. The truth has fled from the building. Tuberville has shucked and jived and jived and freely shucked our young athletes and their parents as if they were ears of corn at harvest time, not just for days, but for months, years and decades with little or no resistance. However, as soon as some of these athletes were economically emancipated, Tommy Tuberville and others like him abandoned their false “educational principles” and dove into the “sea of politics” to rescue and place a lifejacket around the drowning “play for no pay” mandate. Folks are again seeking to restore and place the generational yoke of servitude around the shoulders of the “play for no pay” athletes. Many of those athletes will have bleak or no futures after their college careers have ended.

The late Bill Withers composed a song about a girlfriend whose love was so pleasurable, he didn’t even mind being taken advantage of and being used by her. Withers sang, “Yes, I wanna spread the news, that if it feels this good gettin’ used. Oh, you just keep on usin’ me, until you use me up.”

Tommy Tuberville, Nick Saban and their cronies have altered the lyrics ever so slightly. Their version of the song goes something like this. “We’re gonna spread the news, that it’s good being able to use. We’re gonna keep on using you. Until we use you up.” 

The only way parents and their athletic children can be used is if they continue to allow themselves to be.

 

 

 

 

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Sen. Ted Cruz Talks College Sports, Prop Bets, And Sen. Kennedy One-Liners

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Senator Ted Cruz joined OutKick’s Dan Dakich for a wide-ranging interview that touched on everything from saving college sports to making sure betting on prop bets doesn’t lead to corruption of integrity to the one-liners of Louisiana Sen. John Kennedy.

As I said, wide-ranging, and you can check out the interview in its entirety on the Don’t @ Me with Dan Dakich YouTube channel.

One of the biggest stories in sports these days has to do with the state of college sports and how it has been impacted by NIL. Sen. Cruz talked about how, while it’s good that athletes can make some money off of their name, image, and likeness, the bidding wars we see are going to threaten the existence of college sports.

“So look, I think there’s an absolute crisis in college sports. I think the current situation [is] the Wild West,” the Republican senator from Texas said. “Every school is in a bidding war. It keeps going up and up and up. With the transfer portal, you’ve got people jumping from school to school to school, and I don’t think any of this is good for college schools.

“I think we’re on a path where, if Congress doesn’t act, we’re going to see a handful of schools, maybe 30 [or] 40, schools that are ‘super schools’ that survive… But a whole bunch of other schools on the current path — I think division two schools, division three schools, and even a bunch of division one schools — this bidding war is pricing them out of being competitive. That’s not good for sports.”

Cruz also talked about how sports that don’t typically earn income for their schools are going to be in a lot of danger because of the current system, and how that could take away incredible opportunities for those student-athletes.

“I’m really worried about all the kids that this is their only hope to get an education,” Sen. Cruz said. “To learn the discipline and teamwork and all the skills you get playing sports that then help you in life, help you get a job, help you build a business, help you provide for your family. And so I think there is an urgent need for Congress to step in.”

Another major issue impacting sports that Dakich and Sen. Cruz discussed has to do with sports gambling. Specifically, prop bets and how easy it can be for players to manipulate them, thereby threatening the integrity of the game.

“I can tell you, I’ve recently sent oversight letters to the NBA and Major League Baseball inquiring, getting the facts about how many, how many complaints I’m particularly concerned about prop bets,” Sen. Cruz said. “If you can bet on whether the first pitch in a game is going to be a ball or a strike, well, you know what? The pitcher can’t necessarily guarantee it’s a strike, but 100% of the time, he can guarantee it’s a ball, and that just invites corruption.”

Sen. Cruz mentioned that he has talked to leagues and gambling platforms about this issue and is exploring ways Congress might be able to help maintain the integrity of games.

“I don’t think anyone wants to see sports where you don’t trust the outcome, where you think it’s rigged, where you have an athlete throwing a game because he wants to make a buck,” the senator said. “That’s a bad outcome, and I do think we need to work to prevent it.”

And finally, Dakich and Cruz hit on a lighter topic, and those are the legendary one-liners of Louisiana Republican Sen. John Kennedy.

“That judiciary committee hearing where John Kennedy leaned forward into the microphone and he says, ‘Christmas tree ornaments and Jeffrey Epstein: two things you know, didn’t hang themselves.'” Sen. Cruz recalled. “I always fell out of my chair. I’m like, Wait, how was that out loud?”

How great is that? It would’ve made a perfect Carnac joke back in the day.

Dakich then mentioned that one of his favorite Sen. Kennedy lines, “She’s not the dumbest person in the country, but she better hope the dumbest person doesn’t die.”

“John is essentially a standup comedian,” Sen. Cruz said, before bringing up an all-time Kennedy gem. “He said things like ‘AOC is why they put instructions on shampoo.’”

Be sure to check out the entire interview on the Don’t @ Me with Dan Dakich YouTube channel.





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Rodriguez collects Bednarik Award for fifth national honor

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LUBBOCK, Texas – Texas Tech senior linebacker Jacob Rodriguez collected his fifth national award this season Friday evening as he was tabbed the winner of the Bednarik Award during the College Football Awards Show live on ESPN.

Rodriguez is the first Red Raider in program history to win the Bednarik Award, which is presented annually by the Maxwell Football Club to the nation’s top defensive player. The Bednarik Award selected Rodriguez over Ohio State safety Caleb Downs and Texas A&M defensive end Cashius Howell.

With the addition of the Bednarik Award, Rodriguez is now the winner of the Butkus Award (nation’s top linebacker), the Bronko Nagurski Trophy (nation’s top defensive player), the Lombardi Award (nation’s top lineman or linebacker) and the Pony Express Award (nation’s top duo with David Bailey) this season alone. He is the third player in history to win the Butkus Award as well as the Nagurski Trophy and Bednarik Award in the same season, joining Miami’s Dan Morgan (2000) and Notre Dame’s Manti Te’o (2012). Rodriguez joins Te’o as the only players to also win the Lombardi Award.

Rodriguez, who was also tabbed a first team All-American by the Walter Camp Foundation during the ESPN broadcast, has bolstered one of the nation’s top defenses, leading the Red Raiders to their first Big 12 title in program history this season and their first appearance in the College Football Playoff. The Red Raiders enter a potential matchup with either No. 5 Oregon or No. 12 seed James Madision at 12-1 overall, marking the most wins in program history.

Rodriguez has now led Texas Tech to four-consecutive bowl appearances during his career after going from a scholarship quarterback at Virginia, to walk-on linebacker with the Red Raiders and now a national award winner. He was joined during the ESPN College Football Awards Show by his parents, Joe and Ann Rodriguez, and his wife, Emma.

Rodriguez enters bowl season as the FBS leader with seven forced fumbles and ranks among the top-15 players nationally with 117 tackles. He is the first FBS player since 2005 to record at least five forced fumbles, two fumble recoveries and four interceptions all in the same season. His impact has bolstered a Texas Tech defense that leads the nation with 31 takeaways and ranks third nationally in scoring defense at 10.9 points per game. Rodriguez was responsible for nine takeaways himself — all in Big 12 play – thanks to his ability to punch the ball out and also read the quarterback in coverage.

Rodriguez is currently the highest-rated player in all of college football, according to Pro Football Focus, grading out at 93.3 overall so far this season. He is the top-rated player in the country in terms of rush defense, receiving a 95.5 grade in that area for a Red Raider defense that is easily the nation’s best in stopping opponents on the ground. Texas Tech is giving up only 68.5 rushing yards a game thanks to Rodriguez, who also ranks fifth nationally in coverage with a 92.3 grade.

Established in 1995, the Chuck Bednarik Award is one of the most-prestigious honors in college football, awarded annually to the most outstanding defensive player. This accolade recognizes exceptional talent, tenacity and impact on the defensive side of the ball. The award is named in tribute to Chuck Bednarik, a revered figure in football history known for his remarkable career as a linebacker.



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Oddsmakers like Ohio State over Indiana to win College Football Playoff – The Daily Hoosier

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Although Indiana just beat Ohio State on a neutral field to win the Big Ten Championship, the Hoosiers are a consensus underdog to the Buckeyes when it comes to winning the national title.

Surveying six different online gambling sites — Bet365, MGM, DraftKings, Caesers, FanDuel and Bet Rivers — Indiana has the second-best odds as of Friday morning at each outlet to win the 2025 national championship.  Ohio State has the consensus best odds, and Georgia the third-best.

The consensus national champion odds at Action Network has Ohio State at +222, Indiana at +280, and Georgia at +550.

Indiana is the No. 1 team in the College Football Playoff, AP Top-25, and Coaches Poll.  The Hoosiers beat Ohio State for the first time since 1988 on Saturday in Indianapolis.

Ohio State would likely have to beat Georgia in the national semifinal to reach the national championship game.  Indiana would likely have to beat either Oregon or Texas Tech, the teams with the fourth and fifth-best odds, respectively.

Against its potential quarterfinal round opponents at the Rose Bowl on Jan. 1, Indiana is around a 6.5-point favorite over Alabama, and a 9.5-point favorite over Oklahoma.

Here is the official 2025-26 College Football Playoff bracket

For complete coverage of IU football, GO HERE.


The Daily Hoosier –“Where Indiana fans assemble when they’re not at Assembly”



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Dakorien Moore Adds to Impressive NIL Portfolio with Newest Deal

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Oregon Ducks true freshman Dakorien Moore has been a star since he arrived in Eugene, Oregon, and his latest name, image, and likeness (NIL) deal with Red Bull is the latest proof. The popular energy drink has deals with a number of college athletes, including Texas quarterback Arch Manning, Florida quarterback DJ Lagway, and Ohio State wide receiver Jeremiah Smith, making Moore only the fourth college football player to ink a deal with Red Bull.

Dakorien Moore’s NIL Deals

oregon ducks dakorien moore name image likeness NIL deal Red Bull nike star wide receiver injury dante moore dan lanning

Dakorien Moore Poses for Oregon’s new tie dye Nike collection. | Nike

Now in addition to Red Bull, Moore has publicly announced NIL deals with FaceBook, NXTRND, and Legends. Perhaps most notably was Moore’s announcement as a Nike athlete alongside Oregon quarterback Dante Moore. The dynamic quarterback-wide receiver duo helped release the exclusive collaboration between Nike, Oregon, and The Grateful Dead that went on sale earlier during the season.

Per On3, Moore’s NIL valuation is estimated to be $497,000, the 10th-highest on Oregon’s roster.

Dan Lanning on Oregon’s Wide Receiver Injuries

Moore has not played since Oct. 25 after suffering a knee injury in practice in the week leading up to the Iowa game. In addition, Ducks wide receiver Gary Bryant Jr. suffered an injury against the Hawkeyes, and he has not seen the field since.

The Ducks were able to finish the year unscathed and clinch a berth in the College Football Playoff, but the biggest questions surrounding Oregon might be the respective injury statuses of Moore and Bryant Jr.

oregon ducks dakorien moore name image likeness NIL deal Red Bull nike star wide receiver injury dante moore dan lanning

Oct 11, 2025; Eugene, Oregon, USA; Oregon Ducks wide receiver Gary Bryant Jr. (2) runs the ball as wide receiver Dakorien Moore (1) blocks against Indiana Hoosiers defensive back Jamari Sharpe (22) during the first quarter at Autzen Stadium. | Troy Wayrynen-Imagn Images

MORE: Weather Concerns Begin For Oregon’s Playoff Game vs. James Madison

MORE: Three Reasons Why Oregon Could Be The Most Dangerous Playoff Team

MORE: Oregon Ducks Projected to Make Program History In 2026 NFL Draft 

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Oregon coach Dan Lanning made an appearance on “The Zach Gelb Show” and he talked about the possibility of Moore and Bryant Jr. returning. The Ducks coach did not close the door on a potential return with Oregon’s season extending into the CFP.

“To be determined. Those guys are making great progress,” Lanning said. “I feel like there’s going to be an opportunity for us to see these guys again before the season’s done, but we’ll see how it all plays out.”

oregon ducks dakorien moore name image likeness NIL deal Red Bull nike star wide receiver injury dante moore dan lanning

Oregon head coach Dan Lanning takes the field ahead of the game as the Oregon Ducks host the USC Trojans on Nov. 22, 2025, at Autzen Stadium in Eugene, Oregon. | Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

Gelb also asked Lanning about the injury status of Ducks wide receiver Evan Stewart, who has missed the 2025 season so far with a knee injury.

“Again, part of it is us protecting these players from themselves and making sure that when they’re ready, they get that opportunity. So we’ll see how it all plays out,” Lanning continued.

Regardless of whether Oregon’s star receivers will be ready in time, Lanning and the Ducks have a home playoff game against the James Madison Dukes on Dec. 20. According to DraftKings, Oregon is favored by 21.5 points against James Madison. Should Oregon win, the Ducks would then advance to face Texas Tech in the Orange Bowl on Jan. 1.

  • Game odds refresh periodically and are subject to change. 
  • If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER.



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Next HC will be ‘critical’ for QB Bryce Underwood’s future at Michigan Football

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The state of the entire Michigan football program is in flux at the moment as it looks find a replacement for Sherrone Moore, who was fired on Wednesday afternoon after the university found him culpable in an inappropriate relationship with a staffer.

While many might think the Wolverines need to rush to find a new leader, it will be important for the athletic department to do its due diligence and make sure they have the right man for the job. The next head coach will be vital for retaining several key players on the roster, including quarterback Bryce Underwood.

According to a report from On3’s Pete Nakos ($) on Thursday, Underwood’s NIL contract he signed last year doesn’t include a buyout. That could drastically lower the financial commitment any school would need to make to pry the former five-star out of Ann Arbor.

Additionally, Nakos made it clear that Underwood and those around him will be keeping a close eye on the coaching search as they determine his next steps.

“(Sherrone) Moore’s firing and who the next (head coach) at Michigan will be will be critical to determining Bryce Underwood’s future in Ann Arbor, sources emphasized to On3,” Nakos wrote.

Of course, Underwood was committed to LSU for nearly a year before flipping to Michigan last November. The Tigers and new head coach Lane Kiffin would likely love to bring Underwood into the fold if they could, while countless other schools would certainly be interested in him as well if he opts to enter the portal.

One can’t expect the athletic department to fully cater specifically to what Underwood is looking for in a head coach, but it seems like this will be an important thing to consider.

Furthermore, whoever ends up taking the reigns of the program will have to do their part to make sure the Wolverines don’t lose the handful of young contributors from the 2025. They will also have to prevent any further attrition from the 2026 recruiting class after Michigan signee Matt Ludwig was granted release from his letter of intent on Thursday.

Changes and attrition are fast approaching for the program. Let’s see just how drastic they are in the days and weeks ahead.



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Mark Pope Talks JMI Partnership, Calls Mitch Barnhart’s Leadership in NIL Space ‘Incredible’

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The relationship between Kentucky and its multimedia rights partner, JMI, has been all the talk in recent days. Two days after KSR’s story on Wednesday about Kentucky’s recruiting efforts, which touched on the topic, Mark Pope addressed the conversation for himself.

During Friday’s press conference, Pope was asked about Kentucky’s need for a general manager to be in charge of NIL and other matters. While answering that question, Pope went on to address the recent talk circulating about JMI, Kentucky’s media partner’s involvement with NIL, giving a lot of credit to Kentucky athletic director Mitch Barnhart.

Pope Says Kentucky is in ‘Such a Good Spot Right Now’

Mark Pope went into some detail on the JMI partnership and Mitch Barnhart’s involvement. He was entirely positive about the partnership.

“We’re in such a good spot right now, in the sense of, I’m telling you, and it’s like, this would probably be when someone needs to do like a super in depth New Yorker magazine 30-page article on Mitch, but his leadership in this space has been incredible, and I get to see it firsthand, where I have ADs from other major universities reach out and try to figure out, ‘How are you doing this?’” Pope said. “And how did you move ahead this way and this partnership with JMI? Paul [Archey] is incredible, and Kim [Shelton], who we work with day to day, is incredible.”

Pope further applauded his team’s involvement with JMI. He called his team “incredible in the dynamic times.”

“And when we get to write the book, there’s been a lot of late nights, tight deadlines, trying to get to winning spots and and so we have an incredible team in the dynamic times finding the landing on exactly the right spot is ultimately, that’s my job to get some space but the support that we’re getting is ridiculous, from managing the administration from JMI,” he said.

The Recruiting Relationship Between Kentucky and JMI

Kentucky is yet to land a commit in the 2026 class. KSR’s Jacob Polacheck and Jack Pilgrim shared the role of JMI in the recruiting struggles, among other topics, in a feature story on Wednesday night.

For context, the University of Kentucky and JMI reached an agreement in August to extend their partnership through 2040 for a multimedia rights agreement valued at $465 million. That agreement features the creation of JMI’s BBNIL Suite that serves as Kentucky’s in-house NIL collective. Through it, athletes can broker deals with UK’s 200+ official partners, or try to find their own third-party deals; however, Mitch Barnhart himself admitted the latter may be trickier than the former, as the university strives to protect the brand.

KSR reported on Wednesday that JMI, in conjunction with the UK basketball staff, is requiring prospective student-athletes to sign away NIL rights that would normally be untouched at any other school. A highly structured brand partnership agreement is something uncommon at other schools, but it is something Kentucky has pursued in accordance with JMI, making this arrangement unique to the current landscape of college basketball recruiting.

“I will say that Kentucky is the only school I’ve dealt with that even has anything remotely like this in their contracts,” one anonymous source said.

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