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WVSSAC new ruling on student athlete name and likeness now in effect

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WVSSAC new ruling on student athlete name and likeness now in effect

CHARLESTON, W.Va. (WVVA) – Athletes around the mountain state will now be able to receive payments for their name and likeness.

The West Virginia Secondary School Activities Commission first approved this NIL policy back in July and it went into effect this past Friday.

NIL has swept through college athletics since 2021 however there are caveats for players to get paid.

If a player uses their likeness for a commercial, for example, there can be no references to their school and cannot be wearing a school logo or uniform in order to protect their eligibility as an amateur athlete.

No school employees, including coaches, can be involved in a student’s use of their NIL.

Athletes and parents are encouraged to reach out to the WVSSAC Director of Compliance for questions to ensure no issues arise with eligibility.

Questions can be emails to jason.bankston@wvssac.org.

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Gear up for the Texas A&M Aggies in the 2025 College Football Playoff

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Updated Dec. 11, 2025, 6:26 p.m. ET

It’s the best time of year to be a college football fan. After another chaotic season, the field for the 12-team College Football Playoff has been set, and in just a few short weeks we’ll be crowning a new national champion.

Indiana, Ohio State, Georgia, Texas A&M, Texas Tech, Alabama, Oklahoma, Tulane, Ole Miss, Miami (Fla.), Oregon and James Madison are the final teams standing. Whether you’re a lifelong Aggies fan, or just jumping on the bandwagon this year, we’ve got plenty of ways to gear up for the postseason. Here’s everything you need to cheer on Texas A&M throughout the College Football Playoff.

Related:How to buy tickets for every College Football Playoffs game

Texas A&M vs. Miami CFP tickets

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Why College Football Teams Are Turning Down Bowl Game Bids

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Teams are increasingly declining bowl bids due to coaching changes, NIL dynamics, transfer portal chaos, and financial losses, reshaping the postseason landscape.

Throughout college football history, the bowl game marked the celebratory conclusion of a successful season, or at least one in which teams finished with at least a .500 record and became bowl-eligible. Teams’ fans travel from far and wide to cheer their team on national television in a festival-like environment. But the new era of college football has threatened the model that has served the sport admirably for more than 80 years.

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Notre Dame declined its invitation to the Pop-Tarts Bowl this week after being omitted from the 12-team College Football Playoff field, but so did 8-4 Iowa State and 6-6 Kansas State. And to replace those teams and complete the full field of 41 bowl games, some teams that went 5-7 were invited. But then, other 5-7 teams declined as well, including Florida State, Auburn, Kansas, Baylor, Rutgers, and UCF.

Why would college football teams decline to play in the postseason, something college teams, players, and fans look forward to all year? There are a few reasons, according to Matt Brown, who writes the excellent Extra Points college sports newsletter on Substack.

“The dirty little secret is these games often lose money for the schools,” Brown told Boardroom. Lower-tier bowl games require schools to buy a certain number of tickets. “If you’re a Power 4 team and you’re 6-6 or 5-7, your fans are not going to be as excited about buying ticket packages to go watch you play Central Michigan. There’s also the fact that the calendar itself has significantly changed.”

The college coaching carousel seemingly started earlier than normal this year, with James Franklin being fired from Penn State and Lane Kiffin famously leaving Ole Miss for LSU. Iowa State head coach Matt Campbell left the Cyclones for the Penn State job, while Kansas State’s Chris Klieman announced his retirement. Those coaching changes, Brown believes, were big contributors to ISU and K-State declining their bowl games. And even though the Big 12 fined each school $500,000 for not participating in bowl season, that fine may have been less than the losses they would’ve incurred had they gone through with their bowl games.

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For those 5-7 schools that declined offers, they had already begun their respective offseason processes. Assistant coaches were scrambling for better opportunities elsewhere. A percentage of rosters were already making moves via the transfer portal. In some of these cases, it may have been difficult to cobble together a roster and a coaching staff to make this bowl appearance happen. The NIL and transfer portal era, as Brown alluded to, makes the calendar more difficult for these schools to be nimble enough to accept an invitation on short notice.

NIL has also made the allure of these smaller bowl games less appealing. Bowl games, even as recently as 5-10 years ago, were known for the gift packages players received, which were big considering players weren’t officially allowed to make money.

“Even if you were going to a lousy bowl game and didn’t have a great season because it was kind of like a mini vacation where you were allowed to receive gifts,” Brown said. “You might get a free PlayStation, a Fossil watch. You typically do a bunch of team-building activities, and the practices aren’t as intense. But if you’re making $145,000 a season to play football, do you give a shit about any of that?”

If this trend of more teams opting out of bowl games becomes more prevalent, no stakeholder has more to potentially lose than ESPN. The network not only holds broadcast rights to all but a few bowl games, but also owns and operates 17 of the games outright under its ESPN Events umbrella. Luckily for the worldwide leader, Brown doesn’t think ESPN needs to be too concerned about the current bowl game model being threatened by some 6-6 or 5-7 teams opting out.

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“For these lower-tier bowl games, the only reason that these games are worth it for ESPN is because of the television rating that it would generate as essentially gambling inventory during a slow time on the sports calendar,” Brown said. “And it doesn’t really matter who plays in the game. The Boca Raton Bowl is going to do about the same rating, given its time slot and date, no matter who you potentially fill in from there. Having to use Appalachian State instead of Auburn or Rutgers doesn’t fundamentally change the value prop for ESPN at all. And for that matter, they could have 15% of both teams opt out to hit the transfer portal, and it won’t change ESPN’s value prop. Roughly the same amount of people are going to watch the game. If those ratings begin to ever dip, that would change the model. But people in this country really like watching football in December. They don’t really care who it is.”

Brown doesn’t think it will be common for a team that expects a bowl invitation to decline. You may still see it for 5-7 teams, especially from power four conferences, since there’s almost always going to be significant turnover on those rosters and coaching staffs. For a blue-blood program like Ohio StateTexas, or Notre Dame, Brown could see them decline bowl invites if they somehow go 6-6 in a given season.

Hypothetically, bowl games could incentivize certain teams and players to participate by offering them more money. But a large majority of these lower-tier games already operate on razor-thin margins, Brown said, and it’s a lot easier to pay an NIT-bound basketball team of 12-15 players than a 6-6 football team of 80-90 players.

So as long as the current model of revenue sharing, NIL, and the transfer portal in college sports remains the same, there will inevitably be major conference .500 teams that feel that going to a bowl game is just not worth it for them. While the tradition and pageantry of the bowl season will live on, along with fans getting their December gambling fix on ESPN, some fan bases looking forward to seeing their mediocre team play one more game will inevitably just have to wait ’til next year.

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Coveted $29 million college football HC emerges as a favorite to be next Michigan coach

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Michigan surprisingly fired Sherrone Moore and is now searching for a new head coach. The Wolverines missed the busy season of the college football coaching carousel.

It will be worth watching who Michigan is able to land during a unique hiring window. Several college football coaches have emerged as favorites to be named the next Michigan coach.

Alabama’s Kalen DeBoer has surged to the top of the list of the betting odds with a 29% chance, per Kalshi. Washington’s Jedd Fisch is second at 23% and had previously been linked to other openings like Florida before the Gators hired Jon Sumrall.

One of the more intriguing names is Arizona State’s Kenny Dillingham, who is third in the odds at 17%. Let’s dive into the latest rumors surrounding Michigan’s coaching search.

Potential Michigan target Kenny Dillingham signed a $29 million contract extension with Arizona State in Jan. 2025

Dillingham has been a popular name amid a busy coaching carousel, but so far has not shown an eagerness to leave his alma mater. The coach has helped make Arizona State into a perennial Big 12 contender and led the Sun Devils to a College Football Playoff berth in 2024.

Back in January, Dillingham signed a five-year, $29 million contract extension with Arizona State, per ESPN. It will be worth watching to see if Michigan could entice Dillingham to leave home.

Arizona HC Kenny Dillingham on coaching rumors: ‘This is home’

Michigan could offer Dillingham more NIL resources than Arizona State. So far, Dillingham has shown patience despite constant rumors linking him to other jobs.

“I never said I was leaving,” Dillingham noted back in November, per Newsweek. “This is home. You do have to continue to push. And my job running the program is to push and push and push until you can’t push anymore.

“And if I didn’t do that, I’d be cheating my players. I’d be cheating my staff. I’d be cheating the fan base. I’d be cheating everybody in the city. I’d be cheating the local businesses that feed off of us winning, and then they sell more beer. I’d be cheating everybody,” Dillingham continued.

“My number one goal always is to do whatever I can to push the envelope for Arizona State football.” 





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Gear up for the Alabama Crimson Tide in the 2025 College Football Playoff

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Updated Dec. 11, 2025, 6:29 p.m. ET

It’s the best time of year to be a college football fan. After another chaotic season, the field for the 12-team College Football Playoff has been set, and in just a few short weeks we’ll be crowning a new national champion.

Indiana, Ohio State, Georgia, Texas A&M, Texas Tech, Alabama, Oklahoma, Tulane, Ole Miss, Miami (Fla.), Oregon and James Madison are the final teams standing. Whether you’re a lifelong Crimson Tide fan, or just jumping on the bandwagon this year, we’ve got plenty of ways to gear up for the postseason. Here’s everything you need to cheer on Alabama throughout the College Football Playoff.

Related:How to buy tickets for every College Football Playoffs game

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Historic college football program looms as threat to poach Michigan QB Bryce Underwood

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As Michigan searches for a new coach, the firing of Sherrone Moore opens the door for top Wolverines like Bryce Underwood to enter the college football transfer portal. Fans may remember that Underwood had a highly competitive recruiting battle that led to a lucrative NIL deal with Michigan.

The Wolverines could benefit from the details of this NIL deal, which may make it more difficult for Underwood to bolt. If Underwood does consider leaving Michigan, one college football program looms above the rest as a potential fit.

Prior to joining Michigan, Underwood was committed to LSU. It just so happens that LSU has a new coach who has a strong track record of working with quarterbacks.

Lane Kiffin is already shooting his shot by recruiting Texas A&M quarterback Marcel Reed on social media. Could LSU make a renewed push to poach Underwood given the uncertainty surrounding Michigan?

Let’s revisit Underwood’s recruitment.

Michigan QB Bryce Underwood was originally committed to LSU

Underwood landed a lucrative NIL deal at Michigan. The quarterback’s NIL value is projected at $3 million, one of the highest of any player, per On3. Here is what Underwood had to say about LSU back in June 2024 when the quarterback was committed to the Tigers.

“Honestly, just keeping my name clean [is a priority],” Underwood said at the time, per On3. “Just focusing on what my main goal is [the NFL] and keep everything out of the way. … LSU, honestly, just keeps building and building the process of their players.

“The growth I’ve seen the last couple of years in Jayden Daniels, Garrett Nussmeier and now Colin Hurley now. Just seeing the growth of them is bringing me closer and closer [to LSU].”

Michigan QB Bryce Underwood was recruited by other top college football programs, including LSU, Alabama and Ohio State

It is worth noting that Moore’s firing does not guarantee that Underwood will leave Michigan. Yet, the longer Michigan’s coaching search goes, the more speculation will swirl about Underwood’s future.

LSU and Michigan were the two heavy hitters in Underwood’s recruitment, but there were additional programs who pursued the touted quarterback. Underwood had offers from nearly every major college football program, including Alabama, Ohio State, Tennessee and Notre Dame.

So far, Underwood has remained quiet since the Wolverines moved on from Moore. It will be interesting to see if Kiffin attempts to make a strong push to bring Underwood to LSU in one of his first major moves. One of the top priorities for Michigan’s next coach will be attempting to keep Underwood in Ann Arbor.





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LSU announces extension, new NIL program with Nike

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Updated Dec. 11, 2025, 4:08 p.m. CT



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