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Tennessee inks new apparel contract with Adidas, will depart Nike after 12

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Tennessee inks new apparel contract with Adidas, will depart Nike after 12

Tennessee is returning to Adidas as its main apparel supplier, entering into a 10-year contract with the brand after extension negotiations between the university and Nike couldn’t reach an agreement.

Adidas and Tennessee will once again join forces, having previously engaged in a long-term agreement from 1995 through 2014 before the school switched to Nike. This partnership will begin July 1, 2026.

“There is no denying the resurgence of Tennessee Athletics, powered by the greatest fan base in all of sports,” Tennessee Director of Athletics Danny White said in an announcement. “Our strong licensing numbers, impressive television ratings, and sold-out venues all reflect this. Adidas recognized our potential and responded with one of the best apparel deals in the history of college sports, prioritizing Vol Nation and the Tennessee brand.”

As the move into the NIL universe has captivated college sports, Adidas has shown no reluctance towards getting involved in the proceedings. The logo that graced the uniforms of Tennessee’s 1998 national championship football team and back-to-back women’s basketball title winners will look to prioritize student-athletes in the financial space. Every athlete will be exposed to Adidas’ NIL Ambassador Network, a program that allows each to pursue their own NIL benefits. The brand is already in the process of forging deals with various Tennessee athletes.

This aspect of the new partnership was one of the driving forces that brought the Vols back to the three stripes.

“Adidas is establishing a new standard for investment in NIL with this partnership that will sustain UT’s powerful athletics program as the university continues competing for championships for years to come,” Adidas Vice President of Sports Marketing Chris McGuire said in an announcement.

In terms of uniform and brand design, the influence is set to stay in the hands of Tennessee Creative. Adidas plans to collaborate with the university’s in-house design team when working towards the latest Vols’ looks.

“Adidas has assured us that the existing design ethos of Tennessee Athletics is critically important to their ambitions for our brand,” Tennessee Deputy Athletics Director Alicia Longworth said in the announcement. “We see immense potential in leveraging Adidas’ legacy in culture and sport to further enhance the work of collegiate athletics’ most talented creative team.”

Tennessee will join Texas A&M and Texas Tech as the most recent institutions to make the jump to the German-based brand. The Aggies entered into a five-year contract worth $47 million back in 2022, while the Red Raiders locked up a decade-long deal with $50 million in total product allotment.

The current contract with Nike yields Tennessee $1.2 million in base compensation and $4.5 million in annual product allotment until the agreement expires on June 30, 2026. The adidas era will officially begin the following day with the start of the new athletics year.

“This partnership provides us with a significant advantage in the ever-evolving landscape of college sports,” White said. “We take pride in our fan base and the competitive edge they offer us. We refuse to partner with someone who does not feel the same way.”

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Kyle Whittingham admits he didn’t know if he was done coaching after stepping down at Utah before Michigan hire

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On Dec. 12, Kyle Whittingham announced he’d be stepping down from his position as head coach at Utah after spending 21 seasons at the helm of the program. At the same time, Michigan fired head coach Sherrone Moore after he was charged with felony third-degree home invasion and two misdemeanors.

Just two weeks later, Michigan hired Whittingham to be its next head coach. During his introductory press conference on Sunday, the 66-year-old HC admitted he wasn’t sure whether he’d ever coach again after he resigned from Utah.

“It’s an honor to be able to be in this position. Twenty-one years at Utah. Stepped down a couple weeks ago. Wasn’t sure if I was finished or not. I still have a lot left in the tank,” Whittingham said. “You can count on one hand, the amount of schools that if they called, I would listen and I would be receptive to what they had to say.

“Michigan was one of those schools, definitely a top five job in the country, without a doubt. So, when the ball started rolling, and the more I learned about Michigan, the more excited I got. And I’m just elated to be here.”

Whittingham signed a five-year contract with Michigan worth an average of $8.2 million per year. Whittingham’s contract is 75% guaranteed. His 2026 salary is expected to be $8 million.

While Whittingham is far older than many of the other coaches who were signed during this hiring cycle, he’s also far more experienced. Whittingham was the head coach at Utah from 2005-25.

During his impressive tenure, he guided the Utes to a 177-88 overall record and three conference championships. Despite his illustrious résumé, Kyle Whittingham said he didn’t expect to hear from Michigan about its job opening.

“I didn’t expect that. Ironically enough, the timing was almost exactly the same from when I stepped down and when this job became open,” Whittingham said. “It was within a day or so of each other. Like I said when I stepped down, I felt like one thing I didn’t want to be is that coach that just stayed too long at one place.

“I just felt that the time was right to exit Utah. But, like I said, I still got a lot of energy, and felt like, ‘Hey, if the right opportunity came, then I would be all in on that.’ So, that’s what Michigan afforded me.”



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‘Cinderella exists in college basketball’ but not college football

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Ed Orgeron on SEC paying players before NIL: ‘We used to walk through the back door with the cash’ – Tar Heel Times

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Few recruiters in college football worked harder than Ed Orgeron. Orgeron did a great job bringing in some great talent. However, most of his work came in the pre-NIL era, meaning he could not, technically, use money in the process. So when talking about how he would adapt with NIL now legal, Orgeron hilariously said there would just be a slight difference.
(On3.com)

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Ed Orgeron on SEC paying players before NIL: 'We used to walk through the back door with the cash'




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What is the projected NIL value of a top DB & DL?

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While transfer portal details are rare and hard to verify, the overall trend is that defensive standouts might be the bargain play over a top offense. Quarterbacks have already made deals like Darrian Mensah’s $4 million reported payday a year ago, with some speculating the market might drive over $5 million now.

But when On3sports provided a recent peak behind the curtain at the values and costs of recruiting portal talent, it was clear that defense remains the value play. On3 provided a few fascinating details.

Defensive linemen can be relatively high priced. For instance, On3 cited the reported deal of David Bailey (which some have valued at over $3 million) as the potential high side of defensive paydays. Elite pass-rushers aren’t cheap, and the $1.5 million high end value quoted by On3 is clearly contemplating that possibility.

Penn State edge Chaz Coleman is one of the players already indicated to be entering the portal who might command the type of value On3 notes. With three years of eligibility, the 6’4″, nearly 250 pound Coleman is an elite prospect. Another name nearly on that level is Oklahoma State transfer Wendell Gregory.

But defensive tackles, despite the relative scarcity of players with the physical attributes to provide lane-clogging snaps, tend to lag a bit lower than pass rushers on the college football food chain. If pass-rushing ends are still a bargain compared to quarterbacks, then defensive tackies will generally land cheaper still, with few likely to break the $1 million barrier by On3’s projection. One name that could be in that company, though, is Wake Forest transfer Mateen Ibirogba.

The massive value of the entire recruiting world, as documented by On3, lies in the secondary. Ranking defensive backs lowest of all the position groups profiled, On3 noted that vast number of defensive backs who join the portal. On3 indicates that an elite safety is probably a slightly higher value than a cornerback.

At the moment, Iowa State’s Jontez Williams is a top corner transfer, while Tennessee’s Boo Carter leads a slightly underwhelming safety class.

But at a projected value of $300,000-$850,000, a school could afford an entire secondary cheaper than an elite quarterback, at least according to the valuation reported by On3. Whatever path to the Playoff the next portal-playing team chooses, defense is clearly the economic option.





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JMU Loses All 11 Starters From College Football Playoff Season

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The transfer portal has radically challenged the college football landscape.

What was once a way for a few players to plead their case for a chance to switch schools has now become one of the most active free agency periods in all of sports.

Instead of needing to recruit high school students and hope the development turns them into future stars, programs can now change their entire outlook in one offseason by signing already-developed talent in the transfer portal.

For many teams like the Indianas and Vanderbilts of the world, backed by strong NIL foundations and donors, it’s been a godsend.

For the James Madison Dukes, the loveable, scrappy underdog story of the 2025 season, making it all the way to the College Football Playoff, the transfer portal is a monster that they can’t fight off.

A week after their loss to the Oregon Ducks on the road in the first round of the CFP, their fearless leader, Bob Chesney, is already drinking mimosas in Los Angeles in his new job at UCLA.

More news: Transfer Portal Prediction: CFP Team Lands 8,000-Yard QB Brendan Sorsby

More news: Transfer Portal Prediction: 5-Star Florida QB DJ Lagway Lands at SEC Rival

Beyond that, their quarterback and on-field captain, Alonza Barnett III, is transferring to join a bigger, more well-funded program in the new year.

He isn’t the only offensive player to leave the Dukes. In fact, all 11 of their starters from the College Football Playoff are either graduating or have entered the transfer portal, leaving James Madison barren.

Overall, it’s expected that over 80% of the players they would have hoped to make some sort of impact with the team in 2026 will be gone in a few short weeks as they try to get a deal to move up the college football hierarchy.

There are rumors that James Madison has built an NIL backend that would put them in good standing alongside other schools of their stature, but what can they do when Barnett III might receive an offer greater than their entire team fund?

The Dukes will do the best they can to rebuild as the new era continues roaring on in college football, and we’ll see where these former underdogs call home amongst the Power Four schools.

The transfer portal officially opens on Jan. 2, 2026.



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Top 3 transfer portal landing spots for 4,000-yard quarterback Drew Mestemaker

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North Texas finished 11–2 (7–1 AAC) and reached the American Athletic Conference title game before falling 34–21 to Tulane, which clinched its first-ever College Football Playoff berth.

Even so, the Mean Green closed the regular season as one of college football’s highest-scoring offenses and earned a New Mexico Bowl berth.

The team’s starting quarterback, Drew Mestemaker, led the FBS in passing yards in 2025 with 4,129 yards, throwing 31 touchdowns against seven interceptions while completing 70.2% of his passes and recording multiple 300-yard performances, including a 608-yard school and AAC single-game record against Charlotte.

With the January transfer window approaching, Mestemaker is expected to enter the portal, a move that would remove North Texas’ most productive player from its roster.

With Mestemaker set to test the transfer market after a breakout year, several potential landing spots have quickly emerged. Here are the top three:

1. Oklahoma State

Eric Morris, who coached Mestemaker at North Texas in 2025, was hired by Oklahoma State on November 25; that continuity, system fit, and Morris’s direct knowledge make OSU the most natural landing spot.

2. Indiana

Media reports and portal analysts indicate Indiana has shown “significant interest,” with the Hoosiers’ offensive profile, recent success with transfer quarterbacks, and need for a proven starter aligning as Fernando Mendoza prepares to move on to the NFL.

3. Texas Tech

A Texas product who thrives in high-volume, high-tempo passing schemes similar to what Texas Tech runs, Mestemaker feels like a logical fit. With senior Behren Morton set to move on after the CFP, Mestemaker could step in as an immediate starter for the Red Raiders.

North Texas Mean Green quarterback Drew Mestemaker.

North Texas Mean Green quarterback Drew Mestemaker (17) scores a touchdown against the Texas State Bobcats | Tim Heitman-Imagn Images

An Austin, Texas, native and program walk-on, Mestemaker did not have a conventional high-school QB resume, but developed rapidly under the North Texas staff.

His breakout redshirt-freshman season brought national recognition, including The American Offensive Player of the Year award, First Team All-American honors, and the Burlsworth Trophy, which is given annually to the nation’s top former walk-on.

For competing college football programs, Mestemaker offers a low-risk, high-reward option at quarterback, while for Mestemaker, the decision centers on staying within a familiar system or pursuing a bigger stage.

Read More at College Football HQ

  • $2.4 million QB emerges as transfer portal candidate for SEC program

  • Major college football program ‘expected to hire’ 66-year-old head coach

  • College Football Playoff team loses player to transfer portal

  • College Football Playoff team loses starting QB to transfer portal



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