NIL
KSR Today


Holy Moly. Where do I start? I guess the beginning. Sorry, it’s 10:30 PM ET on a Tuesday night and my heart is racing. It was a long day, but not necessarily in a bad way, while covering your University of Kentucky Wildcats.
I know there are new things happening on Wednesday. Taylor Swift is podcasting with her boyfriend. The Kentucky Wildcats are going on a team-bonding excursion in the middle of fall camp. That’s all well and good, but before we look forward, we gotta look back on a surprisingly eventful day in August. Let me unbutton my top button and give you a no filter perspective that would make Alan Cutler envious.
My Kid Started Kindergarten
The first day of Kindergarten can be emotional for parents. There wasn’t any time for emotions, just excitement. Did I want to be emotional? Maybe. After all, I remember my first day at St. Paul in 1997. He shouldn’t be old enough to be doing things like this. Hell, I’m not old enough. Nevertheless, he was fired up to get started, and that got me fired up.
Most importantly, it got me moving. Things move a little slower, a little later in the day during the summer. There was no time to waste. Out the door just after 7 AM because I had a meeting to catch in Lexington.
Champions Blue LLC Board Meeting was Boring, Until it Wasn’t
Attending Board Meetings isn’t something that’s usually on the KSR calendar, but Champions Blue LLC. is brand-spanking new. Changes are happening fast and furiously. Somebody needs to be there for KSR to see how it all unfolds.
This may shock you, but KSR isn’t exactly a “Board Meeting” type of publication. We’re the ridiculous one. However, I do have a few years of experience working on the school board at my alma mater. No offense to DeSales, but the stakes are a tad bit higher at the meeting taking place in the recruiting room at Kroger Field.
Even though the stakes were higher, it was about as stale and stiff as you might suspect. The hardest part was trying to figure out what was actually newsworthy as they changed PowerPoint slides and made motions. Mitch Barnhart detailed many of the details that he shared at the last meeting, like budget figures and plans for capital investments. Then it was Paul Archey’s turn to take the podium.
The head of JMI shared how his organization was preparing for changes in the revenue-sharing world. We learned in a press release that Kentucky is moving its NIL collective efforts in-house with BBN United. That part of the slide wasn’t new. This part caught my eye: JMI will allocate 80% of the ad revenue to UK over the lifetime its the deal with the school through 2040. Wait, 2040? I must’ve missed that contract extension. Nope. I didn’t miss it. That was the news of the day.
Barnhart Explains How the New JMI Deal will Benefit Kentucky
After 90 minutes, the meeting adjourned and Mitch Barnhart stepped outside to take questions from the media. The gravity of the situation still hadn’t quite hit. It’s one thing to see it in a press release. It’s another thing to hear Barnhart say things like this about moving the NIL operations in-house:
“It gives us an opportunity so that our partners are somewhat protected, said Barnhart. “The intellectual property, institutional property; it’s really important that if people want to use our marks, use our facilities for part of their endorsement property, that’s part of the deal. You come to the University of Kentucky and you’re part of our family and you get to use our things, but also that’s part of the relationship. There’s a responsibility and a right that comes with that.”
Athletes can still seek out their own separate NIL deals, but the extension with JMI, worth an estimated $465 million, was jarring, especially when the news broke in the middle of Kentucky Sports Radio. There was a lot to unpack, but little time to react. It was time for football practice.
Kentucky Hits the Midway Point of Fall Camp
Fortunately, the walk from the Kroger Field Media Room to the Kentucky football practice fields was short. I had about two minutes to spare before it was to speak with Brad White and Bush Hamdan after the Wildcats’ practice. While the conversations didn’t create quite as much heavy news, there was plenty to consume.
One question elicited a somewhat surprising response. At the midway point of camp, I asked the Kentucky offensive coordinator how they keep the team engaged amidst the grind. “Competition.” It serves as the motivational fuel for the team, according to Hamdan. He pivoted to the wide receiver position, where he didn’t give the pass-catchers a ringing endorsement.
“I think the receiver room is the most competitive room right now. We’re really not sure where those guys are at,” said Hamdan.
That’s not exactly ideal.
Once the coordinators finished speaking, I chatted with a handful of players. That included an incredibly awkward conversation with Daveren Rayner. See it for yourself.
One More Big Surprise
The afternoon was spent at a table inside the newly renovated KSBar. It looks spectacular. I’m excited for y’all to see it. But I couldn’t spend too much time looking at all of the new pieces of Kentucky memorabilia draped on the walls. There were things that needed to be done at home.
The kids got fed and put to bed. The trash cans were taken to the curb. Four jars worth of banana peppers were sliced and pickled, leaving me with one final chore of the day. Moving carseats is a pain, but I’m an expert by now. This expert wasn’t prepared to see a possum running around the garage.
During my trip to SEC Media Days in Atlanta, my neighbor shared a Ring camera video that amused me, but not my wife. Their cat had chased a critter out of their yard and into my unattached garage. “It’s way too hot. There’s no way that thing is staying in there,” I reassured my wife. On Tuesday night, she got to tell me, “I told you so.”
Dodging thunderstorms and possums, I tried to quickly hop into my vehicle and pull it out of the garage to have some space to switch seats. The garage clutter didn’t make things any easier. I knocked over a large interior door that fell onto the van. There wasn’t any moving until I moved the door. That’s when my brain forgot that the 100-something-year-old door isn’t light.
It took some extra effort, but the carseats got where they needed to be, the possum was cozy in my garage, and I strained an oblique while trying to move that big, dumb door. It’s the perfect complement to turf toe. I started my day in denial. By the end of the day, I received confirmation that I am old and washed. That’s a heck of a Tuesday.
What’s On Deck for Kentucky Fans This Wednesday
The Kentucky Sports Radio crew gets all of our ducks in order ahead of the 2025 Kentucky football season. Season predictions will be shared soon. 11 Personnel is preparing to set the timer and talk about every position on the team. It should be an eventful night, especially if I run into that possum again.
Until that critter comes crawling out of my garage, enjoy a new edition of Sources Say, where Jack Pilgrim and Shawn Smith discussed zero pests, and all Kentucky basketball.
NIL
Stephen A. Smith: ‘There’s some mediocrity within the SEC’ after missing national title game once again
The Southeastern Conference will once again be absent from the national championship stage. ESPN’s Stephen A. Smith believes the issue runs far deeper than a single postseason loss.
Following Ole Miss’ defeat to Miami in the College Football Playoff semifinals, Smith delivered a pointed critique of the SEC on First Take, arguing that the conference’s long-held dominance has eroded in the modern NIL and transfer portal era. The loss marked the third consecutive season the SEC will miss the national title game, an unthinkable outcome just a few years ago.
“They ain’t feeling you anymore,” Smith stated. “When you look at the absence of depth, why? Because players are choosing to go elsewhere. It ain’t just the second-stringers anymore. You got some all-world players saying, ‘We don’t have to be in the SEC anymore the way that we used to.’”
Smith pointed to the growing national parity as evidence that the SEC’s grip on elite talent has loosened. With players now empowered by NIL opportunities and immediate eligibility via the transfer portal, Smith argued that the conference no longer holds the same gravitational pull it once did.
“We’ll go to the Big Ten, we’ll go to the Big 12, we’ll go to the ACC,” Smith stated. “You see some of these cats in Miami, how are they looking? Think about that for a second here.”
Beyond roster movement, Smith also questioned whether the SEC still boasts the same sideline advantage it once did. He specifically referenced the transition at Alabama, where Kalen DeBoer replaced Nick Saban, calling the shift a clear inflection point.
“He’s a good coach,” Smith said of DeBoer. “He just ain’t in the same class as Nick Saban. So, there’s a precipitous drop off there.”
Moreover, Smith argued the landscape began changing when Georgia won back-to-back national titles, exposing a widening gap between the league’s elite and the rest of the conference. From there, he rattled off programs he believes no longer resemble their former selves, including Auburn, Arkansas, Florida and LSU.
“This ain’t the days of Urban Meyer,” Smith explained. “They don’t have Tim Tebow in Florida. They don’t look the same.”
While acknowledging that the SEC remains powerful, Smith concluded that its mystique has faded. Where the league once featured five or six national title-caliber programs, he now sees a conference filled with teams that look increasingly beatable.
“There’s some mediocrity within the SEC Conference,” Smith concluded. “The allure is gone. They’re a powerful conference, but the allure that they once had has been eviscerated. Period.”
As the College Football Playoff moves forward without an SEC team competing for the title once again, Smith’s comments underscore a growing national conversation. Whether college football’s most dominant league is still setting the standard, or simply chasing it.
NIL
Oregon Ducks’ Dante Moore Takes Blame For Season-Ending Loss To Indiana
The Oregon Ducks’ season came to an end in the College Football Playoff semifinals in a 56-22 loss to Indiana at the Chick-fil-A Peach Bowl.
Dante Moore finished with 285 yards through the air and two touchdowns. However, the Duck’ star quarterback had three turnovers with two fumbles and one interception in what could be his final game in an Oregon uniform.

On Multi-Turnover Game
Moore hasn’t had many multi-turnover games. He tossed two interceptions in the loss to Indiana during the regular season and he did it again in the first-round CFP win vs. James Madison. He didn’t shy away from taking responsibility for the turnovers.
“First thing is first, the quarterback has to protect the football. They have a great defense, great disguise and different looks, but you can’t win football games if you’re causing turnovers. Something of course I need to work at. It comes with just reps. But overall, I mean, Indiana defense is great, defensive coordinator, but at the end of the day, we beat ourselves,” Moore said.
On First Lost Fumble
Moore’s first fumble came in the begininng of the second quarter as Oregon was attempting to make a comeback down 20-7. Backed up inside their own 15-yard line, Moore coughed up a costly turnover.

“On that play, it was running back was behind me in the pistol and tried to throw the smoke screen off the field. I gotta clear the midline better to make sure that when I am going to throw, I don’t hit the running back in his elbow. So the ball hit his elbow, but at the end of the day, it’s on me. I gotta take care of the ball and make sure they’re out of the way and get the ball to the receivers,” Moore said.
On Relationship With Ducks’ Center Iapani Laloulu
After the final whistle, Moore embraced center Iapani “Poncho” Laloulu in a powerful moment that represented the Ducks’ brotherhood.
“Poncho is somebody I love to death, and we’ve been through a lot this year, and I love him to death. And he’s just somebody that’s always willing to pray for me. He prayed for us in that moment, just prayed for the season. Just at the end of the day, Jesus won,” Moore said.
“At the end of the day, you have to give him his glory. It is just two competitive teams that’s playing on the biggest stages in the world right now. And at the end of the day, you gotta give God the glory win or loss,” Moore added.
MORE: What Dan Lanning Said After Oregon’s Loss to Indiana
MORE: Instant Takeaways From Oregon’s Playoff Loss to Indiana
MORE: Dante Moore NFL Outlook Comes Into Focus After Peach Bowl Loss
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On NFL Aspirations
Regardless of how he played vs. Indiana, Moore is still seen as one of the top prospects in the 2026 NFL Draft if he chooses to declare. He gave a brief update on where he is with his decision process.
“I knew that question was coming. Yeah. I want to soak this moment up. That’s most important. Just giving hugs and just thank yous to my teammates, but at the end of the day, I don’t know my decision yet,” Moore said.
I’m going to talk to Coach Lanning and talk to my family and everybody, but at the end of the day, I don’t want to think about that right now. I just want to think about my teammates and give love to them. Appreciate you though,” Moore continued.
On Indiana’s Crowd Size
The entire Mercedes-Benz Stadium was filled with Indiana red. It became apparent very quickly for the Ducks that the Hoosiers would have the crowd on their side.
“I thought it was just the red seats, but it was the Indiana fans. They had a ton of fans here. Of course I’m just glad that the fans from Oregon were able to make it. I’m glad they came. Yeah, but it was pretty loud. At the end of the day, the dome gets pretty loud, but we prepared for loud situations and changed up the cadence. But yeah, they came out and showed out,” Moore said.
On His Faith

“My faith has taken me a long way, my freshmen year at UCLA. That was the most adversity I’ve been in my life. Being 17 years old in LA, there’s not many people I could rely on. You know, I am from Detroit, Michigan, very far from there,” Moore said.
“I know God is always on my side through the good, bad and ugly. Just someone I relied on, prayed everyday to. And even right now, you know, the sun will come up in the morning and give me light, walk in His path, and trust in His journey that he has for me. It’s God’s time in everything I do,” Moore added.
On Learning From Indiana Quarterback Fernando Mendoza
While doing game prep for the Hoosiers, Moore made it a point to study a bit of Indiana quarterback Fernando Mendoza.
“Quarterbacks learn from each other. Of course when I watched the film, I’m not just going to watch our side of the ball. I’m going to watch him. He’s done a great job all year especially in the red area protecting the football, scoring, doing what they’ve been doing. They’re on the field for a reason,” Moore said.
“I give him his credit. Somebody I’m going to stay in touch with when it comes to just talking ball, talking life, but quarterbacks learn from each other. And I’m excited how much I can learn from this game and learn from my future coming up,” Moore continued.
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NIL
College enforcement group voices ‘serious concerns’ with spiraling transfer portal
A transfer portal spiraling out of control prompted the new regulatory body for college sports to issue a memo to athletic directors Friday night saying it has “serious concerns” about some of the multimillion-dollar contracts being offered to players.
The “reminder” from the College Sports Commission came out about an hour before kickoff of the semifinal between Indiana and Oregon in a College Football Playoff that has shared headlines with news of players signing seven-figure deals to move or, in some cases, stay where they are.
The CSC reminded the ADs that, according to the rules, third-party deals to use players’ name, image and likeness “are evaluated at the time of entry in NIL Go, not before, and each deal is evaluated on its own merits.”
“Without prejudging any particular deal, the CSC has serious concerns about some of the deal terms being contemplated and the consequences of those deals for the parties involved,” the memo said.
Under terms of the House settlement that dictated the rules for NIL payments, schools can share revenue with their players directly from a pool of $20.5 million. Third-party deals, often arranged by businesses created to back the schools, are being used as workarounds this so-called salary cap.
The CSC, through its NIL Go portal, is supposed to evaluate those deals to make sure they are for a valid business purpose and fall within a fair range of compensation for the services being provided.
The CSC did not list examples of unapproved contracts, but college football has seen its share of seven-figure deals luring players to new schools since the transfer portal opened on Jan. 2.
One high-profile case involved Washington quarterback Demond Williams Jr., who initially sought to enter the transfer portal and turn his back on a reported deal worth $4 million with the Huskies. Legal threats ensued and Williams changed course and stayed at Washington.
“Making promises of third-party NIL money now and figuring out how to honor those promises later leaves student-athletes vulnerable to deals not being cleared, promises not being able to be kept, and eligibility being placed at risk,” the CSC letter said.
The commission listed two rules about contracts it evaluates, some of which have been termed “agency agreement” or “services agreement” in what look like attempts to bypass the rules.
—”The label on the contract does not change the analysis; if an entity is agreeing to pay a student-athlete for their NIL, the agreement must be reported to NIL Go within the reporting deadline.”
—”An NIL agreement or payment with an associated entity or individual … must include direct activation of the student-athlete’s NIL rights.” This is a reference to the practice of “warehousing” NIL rights by paying first, then deciding how to use them later.
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NIL
Todd McShay believes 3,500-yard college football QB is not ready for NFL
A prominent college quarterback faced a difficult reality check during a lopsided College Football Playoff semifinal defeat on Friday night.
The signal-caller struggled with turnovers and the pace of play throughout the contest while his team fell well short of reaching the national championship stage. The performance raised immediate questions about whether the young passer is truly prepared to make the jump to the professional ranks.
The Ringer’s Todd McShay offered a blunt assessment of the prospect’s readiness following the game. The analyst argued that the quarterback lacks the requisite experience to succeed immediately in the NFL and pointed to the low number of career starts as a major red flag. McShay emphasized that rushing the development process often leads to failure for talented but raw players.
McShay suggested that history provides a clear warning for quarterbacks who enter the draft without enough collegiate repetitions. He believes the player would benefit significantly from returning to school to accumulate more game action. The analyst relied on data and trends to support his claim that the passer is not yet equipped to handle the complexities of the next level.
Historical trends suggest Dante Moore needs more time at Oregon
Todd McShay specifically identified Oregon Ducks quarterback Dante Moore as the player who needs to return to school during his The McShay Report podcast. McShay used a long list of successful quarterbacks to illustrate the value of collegiate experience. He noted that players like Bo Nix and Jayden Daniels benefited immensely from staying in school longer.
“Bo Nix: 60+ starts. 50+starts are: Cam Ward, Jayden Daniels. 40+: Baker, Purdy, Penix, Herbert, Hurts, Dart,” McShay stated. “30+: Cousins, Geno, Goff, Daniel Jones, Trevor, Stafford, Lamar, Dak, Caleb, Love.”
McShay contrasted this list with Moore, who has made only 20 starts. He argued that the few quarterbacks who succeeded with fewer starts are rare outliers.

“The two guys that are sub-30 but still had 25 or 29, in Mahomes and Josh Allen respectively, are superhuman,” McShay explained. “And Mahomes sat a year with Alex Smith, teaching him in the quarterback room, and Andy Reid, one of the great developers. Everyone seems to forget Josh Allen really struggled as a rookie.”
The analyst pointed to specific struggles Moore had during the 56-22 loss to Indiana. He highlighted how the speed of the game seemed to affect the sophomore’s processing.
“I’m looking at Dante Moore in his 20th start, and he looks like a guy, and yeah, the running back on the RPO shouldn’t have hit his elbow to throw,” McShay observed. “But the strip sack and several other plays. I’m watching the quarterback. Yes, there were, your receivers are covered up, but we got to speed up that clock, man. I don’t think Dante Moore’s ready.”
McShay warned that ignoring historical trends often results in drafting busts. He listed several quarterbacks who struggled after entering the league with questions about their readiness.

“Knowing the history, and knowing all the problems, and knowing the Trubiskys and the Haskins and the Mark Sanchezes and the Anthony Richardsons,” McShay said. “Hearing that list I just gave you, and watching him then tonight, are you comfortable taking him at one overall?”
The analyst concluded that one more season would put Moore in a much safer category for NFL evaluators.
“He can come back next year, play 12, 13, 15 more games. And now he’s in the range we’re talking about with Stafford, Lamar, Dak, Caleb, Love,” McShay said. “I feel a lot more comfortable then.”
Read more on College Football HQ
NIL
Fernando Mendoza rejected Miami’s NIL payday — now he’s one win from a national title
Fernando Mendoza rejected Miami’s NIL payday — now he’s one win from a national title originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Fernando Mendoza bet on himself last winter by turning down a richer NIL payday at Miami in favor of a chance he believed would better define his future. One win from a national championship, the wager is nearly complete at Indiana
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Fernando Mendoza has led one of the most remarkable seasons in college football history. The Indiana Hoosiers won their first Big Ten title since 1967 and Mendoza earned the school’s first Heisman Trophy.
The California transfer has thrown for 3,349 yards, 41 touchdowns and six interceptions, transforming Indiana into the No. 1 team entering the College Football Playoff. They haven’t let up off the gas since.
The decision almost never happened. According to former agent Ben Dogra, Mendoza turned down a more lucrative NIL offer from the Miami Hurricanes, his hometown school. He said Indiana’s deal paid roughly $2.3 million, while Miami’s offer exceeded $3 million, a difference that led the Hurricanes to pursue Carson Beck instead.
Mendoza prioritized development over a homecoming or money. At Indiana, he joined coach Curt Cignetti’s system to play alongside his brother, Alberto, and believed he had a clearer path to becoming an NFL quarterback.
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“That’s coaching,” Dogra said. “He thought he’d have a better chance to grow and get ready for the next level.”
Mendoza’s plan worked. He has surged up draft boards and is now viewed as the No. 1 overall pick. One more win would turn a calculated gamble into a championship legacy as the Hoosiers chase history.
More college football news:
NIL
Keelon Russell, Austin Mack: Alabama quarterbacks returning for 2026
Alabama officially has a quarterback competition for 2026.
Austin Mack and Keelon Russell have both re-signed for another season with the Crimson Tide, Alabama’s NIL collective announced Friday.
Mack is heading into his fourth season of college football and fourth working under coach Kalen DeBoer. Meanwhile, Russell is set to enter his second season with Alabama.
The two will compete to replace Ty Simpson as Alabama’s starting quarterback. Simpson announced Wednesday he will enter the NFL Draft.
The re-signings are noteworthy because teams across college football are searching for quarterbacks, and it’s no secret quarterback-needy teams find ways to make known to quarterbacks through third parties what their opportunities might be if they enter the transfer portal.
But Alabama managed to secure both Mack and Russell, indicating both are willing to compete for the starting job.
What was a given not even half a decade ago is no longer a foregone conclusion. Roster retention is just as important, if not more important, than roster additions in this era of revenue sharing, NIL and paying players directly.
Mack is the lone quarterback of the two who has played significant snaps so far. When Simpson left the Rose Bowl early in the second half with a cracked rib, Mack replaced him and finished out the game. He completed 11 of 16 passes for 103 yards.
Over four games of action in 2025, primarily as Simpson’s backup, Mack completed 24 of 32 passes for 228 yards, two touchdowns and one rushing touchdown.
Russell was the third quarterback on the depth chart during his freshman season, completing 11 of 15 passes for 143 yards and two touchdowns. Russell is a former five-star quarterback, ranked as the No. 2 quarterback and No. 2 prospect in the 2025 recruiting class, per 247Sports.
The transfer portal is scheduled to remain open through Jan. 16.
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