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2025 College Football Predictions: Picking Power 4 Conference Champions

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It’s prediction season, and we’re calling our shots.

As the kickoff to the 2025 college football season inches closer, the debates continue to pick up steam. Is Ohio State set to own the Big Ten this season, or is Penn State finally ready to take the next step? Is it title or bust for Arch Manning and Texas, or will Georgia rule the SEC once again?

From coast to coast, fan bases are brimming with confidence — and in some cases, delusion — as teams reload, rebuild, or reassert themselves in the chase for a conference crown.

So, before the new season gets underway, our staff is making their conference championship picks. Who’s going to run the table? Who’s destined to disappoint? And which teams are flying under the radar with a shot to crash the championship party?

FOX Sports college football writers Michael Cohen and RJ Young give their predictions for the conference championship game and winners from each Power 4 conference.

1. Who will play in the 2025 Big Ten Football Championship Game and who will win?

RJ Young: Ohio State vs. Michigan

This is Big Ten title game I want. This is the Big Ten title game I believe most neutral fans want too. When the Big Ten separated into divisions, one of the consequences was that Ohio State and Michigan would never meet in the Big Ten Championship. Now that the league has moved away from that model and added four more members, there’s a chance for the Buckeyes and Wolverines to play back-to-back games and even meet in the College Football Playoff national championship game.

A meeting of these two in a championship atmosphere, on a neutral field, has never happened. And it would be the Big Ten’s first chance to have its last two — and the sport’s last two — national champions meet in a game that will once again be for bragging rights, but also add another layer to the most important rivalry in the history of the conference.

But can both programs keep up their end? If Ohio State does in fact reload and Michigan was a QB away, I don’t see why not.

Winner: Ohio State

Michael Cohen: Ohio State vs. Penn State

In a year when many of the potential Big Ten contenders will be introducing new starting quarterbacks — a group that includes defending national champion Ohio State — it certainly feels like the established presence of veteran signal-caller Drew Allar can give Penn State an inside track to winning the conference championship game for the first time since 2016. 

Convincing Allar to remain in school for his senior season was the banner moment in an offseason that will be remembered for head coach James Franklin’s impressive retention efforts. Tailbacks Nicholas Singleton and Kaytron Allen, edge rusher Dani Dennis-Sutton and defensive tackle Zane Durant, all of whom were core members of the Nittany Lions’ lauded 2022 recruiting class, bypassed the NFL Draft for one more shot at bringing a trophy or two back to Penn State. That kind of mass movement is in keeping with the blueprint successfully carried out by Michigan and Ohio State the last two seasons en route to winning it all. Franklin’s aggressive acquisition of former Ohio State defensive coordinator Jim Knowles, who is now the highest paid coordinator in the country at north of $3 million per year, is also worth noting. 

Drew Allar will look to finally get Penn State over the hump in 2025. (Photo by Gregory Fisher/Icon Sportswire via Getty Images)

The difference between the Buckeyes and their other new-quarterback brethren is the caliber of player that will be surrounding either Julian Sayin or Lincoln Kienholz, regardless of who wins the job. Head coach Ryan Day and his staff have assembled a roster built on four consecutive recruiting classes ranked among the top five in the country, according to 247Sports, which should give them enough blue-chip talent to assuage the learning curve of either signal-caller. A second consecutive transfer portal class that ranked among the top six in average prospect score infused the roster with even more talent, headlined by former Purdue tight end Max Klare and former North Carolina edge rusher Beau Atkinson.  

No quarterback in college football will have a better collection of receivers than what the Buckeyes possess in Jeremiah Smith, Carnell Tate, Brandon Inniss and Mylan Graham, not to mention Klare, the No. 1 tight end in the transfer portal. And no defense in college football will have a better combination of athleticism, talent and high-end production in the back seven than Ohio State, which is anchored by arguably the nation’s best player in safety Caleb Downs. That should be more than enough to get them to Lucas Oil Stadium in December despite losing both coordinators and a school record-tying 14 players to the NFL Draft. 

Winner: Penn State

2. Who will play in the 2025 Big 12 Football Championship Game and who will win?

Michael Cohen: Arizona State vs. Utah

The Big Ten and the SEC might be college football’s best leagues, especially in a new era where money talks more than ever before, but it’s hard to argue against the Big 12 being the sport’s most exciting league. In a conference where parity always reigns supreme, the Big 12 has produced five different champions in the last five years: Arizona State in 2024, Texas in 2023, Kansas State in 2022, Baylor in 2021 and Oklahoma in 2020. And for the second consecutive season, the Big 12 has seven different teams with 10:1 odds or better to win the league. It’s anyone’s guess who will finish on top come December, especially after last year’s winner — the Sun Devils — entered the 2024 campaign picked dead last in the conference’s preseason media poll.

The safest pick, if those words can even be uttered, is for Arizona State to repeat as league champion after reaching the College Football Playoff for the first time in school history. The Sun Devils bring back more returning starters (16) than anyone else in the conference and have at least seven such players on each side of the ball. None are more important than All-Big 12 quarterback Sam Leavitt, the former Michigan State transfer who blossomed from nowhere into one of the most effective dual-threat players in the country. Leavitt, who was modestly ranked as the No. 28 quarterback in the 2024 transfer portal rankings, wound up throwing for 2,885 yards and 24 touchdowns while also rushing for 443 yards and five additional scores. He played his best football late in the season with 17 total touchdowns and only two interceptions over the final seven games. The challenge for Leavitt and for Arizona State as a whole will be replacing first-team All-American tailback Cam Skattebo, who accounted for more than 2,300 scrimmage yards and 24 total touchdowns last season.

The far riskier selection is Utah, fresh off its first losing season since 2013 and only the third losing campaign under head coach Kyle Whittingham, who is entering his 21st season at the helm. An exciting 4-0 start to 2024 quickly bottomed out when starting quarterback Cam Rising was unable to return from a finger injury that eventually prompted him to retire. Utah dropped seven of its final eight games as the offense plummeted to 102nd in scoring at 23.6 points per game and 115th overall at 329.8 yards per game. Such a deflating conclusion prompted Whittingham to squash any thoughts he had about retirement and return for what he believes will be a much better season in 2025. 

With that renewed focus came plenty of changes, namely the decision by offensive coordinator Andy Ludwig to step down after six seasons. Whittingham replaced him with former Syracuse and New Mexico offensive coordinator Jason Beck, who brought highly productive quarterback Devon Dampier with him. A first-team All-Mountain West selection last fall, Dampier led the conference with 327.8 yards per game and 31 total touchdowns, 19 of which came on the ground as he eclipsed 1,100 rushing yards. The run-pass threat of Dampier should inject the offense with new life while Beck identifies replacements for the team’s leading rusher and three leading receivers from 2024. 

Winner: Arizona State

RJ Young: Iowa State vs. Kansas State

Farmageddon! While the Wildcats and Cyclones have played each other every year since 1917, they’ve only been championship-caliber teams simultaneously over the last five years. And this year, the two most underrated coaches in the Big 12 have outstanding QBs in Iowa State’s Rocco Becht and Kansas State’s Avery Johnson to lead them into a year when there isn’t a team on either program’s schedule it can’t beat — including each other on August 23.

Matt Campbell has helped Iowa State reach new levels, but he has yet to win a Big 12 title. (Photo by David K Purdy/Getty Images)

In his first season as a starter, Johnson set the program record for passing TDs (25) while passing for 2,712 yards and rushing for 605 yards alongside seven rushing scores. He’s one of just four QBs to pass for 2,700 yards and rush for 600 yards in the Power 4 last year. Becht, who threw for 3,823 yards with 33 TDs, will be on the short list of players who can make a play for the league’s best offensive player in 2025.

While the Big 12 figures to be just as tough this year as it was last year — with four teams finishing tied for first place — that tiebreaker win between the two could lead to this matchup never occurring in the postseason. But their trajectories lead me to believe they could be the last two standing at the end of the Big 12 season.

Winner: Iowa State

3. Who will play in the 2025 SEC Football Championship Game and who will win?

RJ Young: Texas vs. Georgia

Alabama took a step back. Texas took another step forward. With the Longhorns’ appearance in the SEC Championship Game and the College Football Playoff, they proved they belong at the top of the SEC conversation. Entering the Arch Manning era on the Forty Acres, Texas is the unanimous No. 1 team in the country. While that might change over the course of the season, the only game the Longhorns will play this season where they might be an underdog is at Georgia, where the Bulldogs have been undefeated since October 2019.

With a new QB in Gunnar Stockton, Georgia will have a little growing up to do. But Kirby Smart’s program has been one that is perennially there at the end when it comes time to not just discuss who might win the SEC title, but who might win the national title. They’ve been there. They’ve done that. In the CFP era, they are a known commodity in the upper echelon of the postseason, and Texas is chasing what Georgia has won twice since 2021 — the national title.

Winner: Texas

Michael Cohen: Texas vs. Alabama

To some extent, nearly everything about Texas’ season hinges on the performance of quarterback Arch Manning, the highly touted first-year starter with NFL royalty in his bloodlines. His grandfather, Archie Manning, was a two-time Pro Bowler with the New Orleans Saints. His uncles, Peyton Manning and Eli Manning, combined to win four Super Bowls and five MVPs. Even his father, Cooper Manning, the only wideout in the family, was committed to Ole Miss before he was diagnosed with spinal stenosis and swiftly ended his playing career. Arch Manning was the No. 1 overall prospect in the 2023 recruiting class but spent the last two seasons developing behind starter Quinn Ewers, who guided the Longhorns to back-to-back College Football Playoff semifinals. If Arch Manning is as good as everyone believes him to be, then Texas should be squarely in the mix for both an SEC Championship and a national championship alike. 

But even if he’s not quite that good, if the otherworldly expectations associated with his family name prove a touch too lofty, Arch Manning will still receive plenty of help from a Texas defense that should be among the best in the country. The Longhorns return seven starters and defensive coordinator Pete Kwiatkowski from a group that finished third nationally in both scoring (15.3 points per game) and yards per game (283.4) last season. There could be upwards of three All-Americans on that side of the ball alone in edge rusher Colin Simmons, linebacker Anthony Hill Jr. and safety Michael Taaffe. 

Arch Manning and the Longhorns received the No. 1 overall ranking in the first AP Top 25 poll (Photo by CFP/Getty Images)

For Alabama, meanwhile, there is plenty of pressure on second-year head coach Kalen DeBoer after he only won nine games in 2024 and fell short against Michigan in the ReliaQuest Bowl, snapping the program’s streak of 16 consecutive seasons with at least 10 victories. But there are reasons to believe a Crimson Tide offense that slipped to 56th nationally in passing and 47th nationally in rushing can rebound this fall, even after losing starting quarterback Jalen Milroe to the NFL. The first is DeBoer’s reunion with offensive coordinator Ryan Grubb, who spent last season in the same role with the Seattle Seahawks. Grubb was DeBoer’s sidekick and playcaller at Washington when the Huskies reached the national championship game in 2023 — shortly before DeBoer accepted the job at Alabama — and the two have worked together for nearly 20 years at various locales. That kind of synergy for the Crimson Tide’s offensive braintrust shouldn’t be overlooked. 

The second reason for optimism is that DeBoer and Grubb will be tutoring a new starting quarterback in Ty Simpson, who is anything but new to college football. Simpson was a highly regarded five-star prospect in the 2022 recruiting cycle who waited his turn behind NFL-bound quarterbacks Bryce Young and Milroe. He’s entering his fourth year at Alabama and should bring plenty of maturity to the Crimson Tide’s offense despite his lack of starting experience. That he’ll be throwing to one of the best young wideouts in college football in teenage phenom Ryan Williams (48 catches, 865 yards, 8 TDs as a freshman in 2024) certainly doesn’t hurt.

Winner: Texas

4. Who will play in the 2025 ACC Football Championship Game and who will win?

Michael Cohen: Clemson vs. Miami

With three teams in the top 16 of the preseason AP Poll, which was released earlier this week, the 2025 campaign is a critical one for the ACC as the conference searches for its foothold in a landscape increasingly dominated by the Big Ten and SEC. Five long years have passed since the ACC last won a College Football Playoff game on Dec. 28, 2019, and the downtrodden period since then included three consecutive seasons when the league couldn’t so much as muster a single participant. Even when the ACC has qualified for the playoff, the results in recent years weren’t much better. Clemson and partial member Notre Dame lost their semifinal matchups by 38 combined points in 2020, while the Tigers and SMU lost their first-round games by 42 combined points in December. 

The conference would be in even worse shape were it not for Clemson, which has won eight of the last 10 ACC titles and has more playoff appearances than everyone else in the league combined during that span. Head coach Dabo Swinney’s team is once again the preseason favorite to win the league after bringing back 16 starters from the group that lost to Texas. Everything revolves around star quarterback Cade Klubnik, who threw for 3,639 yards, 36 touchdowns and only six interceptions in 2024 to cement himself as one of the sport’s best players. His numbers should soar again this fall with all three leading receivers back for another year: Antonio Williams, Bryant Wesco Jr. and TJ Moore, a trio that combined for more than 2,200 yards and 21 touchdowns. Four of five starters along the offensive line return as well, including all-conference performers Blake Miller at right tackle and Walker Parks at right guard. There’s no reason to think the Tigers won’t be among the more explosive offenses in the country. 

Cade Klubnik returns to Clemson as one of the top quarterbacks in the nation. (Photo by David Jensen/Getty Images)

Based on talent alone, Miami should be the team most likely to challenge Clemson in this year’s ACC race. Head coach Mario Cristobal has paired three consecutive top-15 recruiting classes with three consecutive top-10 transfer portal classes to assemble one of the sport’s most talented rosters. The marquee addition was former Georgia quarterback Carson Beck, who reportedly signed an NIL agreement worth at least $4 million. His task of replacing Heisman trophy finalist and eventual No. 1 overall pick Cam Ward won’t be easy, especially since the Hurricanes lost every skill position starter from the highest-scoring offense in the country. 

But the biggest story surrounding Miami’s offense remains the health of Beck, who suffered a season-ending elbow injury during last year’s SEC Championship game amid what was already an up-and-down campaign. Beck threw a conference-high 12 interceptions last year — which doubled his total from the previous season — but he also played incredibly well down the stretch by tossing 11 touchdowns and zero interceptions from Week 12 onward, vaulting himself into the upper echelon of transfer quarterbacks. If Beck is healthy and effective, the Hurricanes should reach the College Football Playoff for the first time in school history regardless of whether they win the ACC. 

Winner: Clemson

RJ Young: Clemson vs. Miami

While the Hurricanes have not won a conference title in 22 years and fell one win short of competing for their first in the ACC since 2017, they’re getting closer with Mario Cristobal as head coach.

They’ve steadily improved under Cristobal, going from 5-7 in 2022 to 10-3 in 2024. With Beck behind center, the Hurricanes have yet another chance to earn entry into the CFP if Cristobal and his game-management don’t get in the way like it has in the past. It might take an ACC title for Miami fans to let go of how Cristobal’s team collapsed in the final four minutes of their loss to Syracuse last year. There needs to be a new boss in the backfield, and it’s likely to be Jordan Lyle, who averaged 7.4 yards per carry and needed just seven carries to go for 115 against Wake Forest last year.

The Hurricanes imploded against Syracuse last year, and that kept them out of the title game. I don’t think that’s likely to happen again. However, Dabo Swinney’s Clemson program has run that league almost from the moment he became head coach. Since 2011, the Tigers have won the ACC title nine times and added two CFP national titles. With Heisman-hopeful Cade Klubnik at QB and two outstanding defenders in T.J. Parker and Peter Woods helping Klubnik and the offense hold serve against class competition, there’s not just the expectation that Clemson can win the ACC title, but that the Tigers can win the national title, too.

Winner: Clemson

RJ Young is a national college football writer and analyst for FOX Sports. Follow him at @RJ_Young.

Michael Cohen covers college football and college basketball for FOX Sports. Follow him at @Michael_Cohen13.

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Arch Manning takes NIL pay cut to boost 2026 Texas Football roster

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There are plenty of examples of a star in pro sports taking less money in order to help the overall roster. But it isn’t something that’s hit college football yet … until now, thanks to Arch Manning. Manning has asked to take a reduced portion of the Longhorns’ direct payout pool.

Manning’s aim at taking less NIL funds is to help improve the roster around him. Just like Patrick Mahomes, who regularly gives up millions to help the Kansas City Chief’s roster. Tom Brady did it with New England. Dirk Nowitzki, Tim Duncan, LeBron James, Kevin Durant, Jalen Brunson, Aaron Rodgers and Ben Roethlisberger have all helped the rosters around them by taking less.

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In the pros, there are salary caps to negotiate. While college has no salary cap (yet), there is a finite amount in the NIL house pool. Texas can only spend what it has available. And while that pool is one of the biggest in the nation, Texas still follows a budget.

No doubt, Manning will be hoping the Texas coaching staff uses some of the freed up football revenue sharing funds on the offensive line. The line struggled in front of Manning all season and certainly inhibited his development early in the season.

Two offensive linemen are gone after the Citrus Bowl and Texas might lose a third. Left tackle Trevor Goosby was named first-team All-SEC is now contemplating going pro. Running back Jadan Baugh from Florida is also on Texas’ radar. The talented RB won’t be cheap.

Of course, it’s not like Manning will starve. The redshirt sophomore has one of the highest NIL valuations in nation. Manning has NIL deals with Red Bull, Panani, Uber and Warby Parker. Manning made north of $3.5 million in NIL deals in 2025, according to the Houston Chronicle.

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With a big name that attracts major brands, Manning doesn’t need his big deals supplemented. But most college athletes are paid by the common pool of funds. Manning frees up some of that money for transfers.

This article originally appeared on Longhorns Wire: Manning Pay Cut: Texas QB asks for less NIL money to help boost roster



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Top 5 transfer portal landing spots for TCU quarterback Josh Hoover

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The NCAA Transfer Portal claimed another big name on Thursday night.

TCU star quarterback Josh Hoover has announced he intends to move on from the program. Hoover spent the last four seasons with the Horned Frogs, taking over as the starter midway through the 2023 campaign and putting up big numbers in each of the last two years.

In 36 career games, Hoover has completed 771/1183 passes for 9,629 yards with 71 touchdowns to 33 interceptions. He added eight more scores on the ground. There’s a very real likelihood that Hoover’s the most productive quarterback returning to the sport in 2026.

Hoover ranks in the top 5 in TCU program history in touchdown passes and total offense. He’s expected to be a coveted option in the portal.

Where are five landing spots that make sense for Hoover?

Indiana Hoosiers

Indiana Hoosiers head coach Curt Cignetti

Indiana Hoosiers head coach Curt Cignetti | Adam Cairns/Columbus Dispatch / USA TODAY NETWORK via Imagn Images

Back in the College Football Playoff with a different starter for the second consecutive season, Indiana has put together one of the most impressive runs in the sport since Curt Cignetti took over the program.

The undefeated Hoosiers produced their first Heisman Trophy winner in school history last weekend as star quarterback Fernando Mendoza ran away with the award. Mendoza has another season of eligibility remaining, but is projected to be a top selection in the 2026 NFL Draft.

Indiana has already been linked to Hoover, per CBS Sports’ Chris Hummer.

Miami Hurricanes

Miami Hurricanes head coach Mario Cristobal

Miami Hurricanes head coach Mario Cristobal | Charles LeClaire-Imagn Images

Miami has lived in the transfer portal over the past few years, investing plenty of time and money into building a contender for Mario Cristobal. The moves finally worked out in 2025 as a massive financial commitment to secure Carson Beck from Georgia helped power the Hurricanes to the playoffs.

Though the conclusion of the 2024 season was a disappointment, former Miami quarterback Cam Ward was developed into the No. 1 pick in the most recent NFL Draft. Beck will likely get a shot at the professional level as well.

With little proven depth on the roster, it makes sense to bring in another experienced quarterback like Hoover to keep the Hurricanes on the right track. Miami has proven it’s willing to pay up.

Oregon Ducks

Oregon head coach Dan Lanning

Oregon head coach Dan Lanning | Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

Oregon is a known quarterback factory, sending former stars such as Marcus Mariota and Justin Herbert to the NFL. That hasn’t changed since Dan Lanning took over the program in 2022.

The Ducks have had a quarterback drafted in back-to-back years, with Bo Nix going in the first round in 2024 and Dillon Gabriel being selected within the top-100 picks in 2025. Lanning could do it again next April with Dante Moore, who is nearing the end of a career year.

If Moore does leap to the professional level, Hoover would be a solid fit. Nix, Gabriel, and Moore all began their college careers at different schools and later transferred to Oregon, a similar path Hoover is embarking on.

Texas Tech Red Raiders

Texas Tech head coach Joey McGuire

Texas Tech head coach Joey McGuire | Nathan Giese/Avalanche-Journal / USA TODAY NETWORK via Imagn Images

Suiting up for a playoff contender is pretty cool. Having a chance to win championships and staying home in the process might be even cooler.

Texas Tech has firmly entrenched itself as a program to reckon with in the modern age of the sport. The Red Raiders have plenty of money, and they’ve shown they’re willing to use it to pull in elite talent from the transfer portal and high school ranks.

With Behren Morton exhausting his eligibility following the playoff run, Texas Tech has to decide if it wants to turn the program over to another transfer or a homegrown talent like Will Hammond.

Either way, Hoover is from Texas and he’s already in the state.

Houston Cougars

Houston Cougars head coach Willie Fritz

Houston Cougars head coach Willie Fritz | Mark J. Rebilas-Imagn Images

An outlier among four other programs that have a chance to win it all, Houston is on the come-up. The Cougars haven’t been shy about writing checks, evidenced by the program signing five-star quarterback Keisean Henderson during the Early Signing Period.

Redshirt junior starter Conner Weigman does have one season of eligibility remaining and has stated he intends to return next season. Decisions are quick to change in this era, so never say never.

Would Houston bring in Hoover while Henderson develops for a season? Or should the program stick with Weigman as a veteran leader for Henderson?

Weigman just joined the program as a transfer last year. He was fine, but unspectacular this fall, and an upgrade could help the Cougars break their ceiling.

Read more on College Football HQ

• $45 million college football head coach reportedly offers Lane Kiffin unexpected role

• Paul Finebaum believes one SEC school is sticking by an ‘average’ head coach

• SEC football coach predicts major change after missing College Football Playoff

• Predicting landing spots for the Top 5 college football transfers (Dec. 17)



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South Carolina Upstate visits Youngstown State after Carroll’s 31-point outing

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South Carolina Upstate Spartans (8-6) at Youngstown State Penguins (7-5, 2-1 Horizon League)

Youngstown, Ohio; Saturday, 1 p.m. EST

BOTTOM LINE: Youngstown State hosts South Carolina Upstate after Cris Carroll scored 31 points in Youngstown State’s 80-77 overtime loss to the Robert Morris Colonials.

The Penguins are 4-0 on their home court. Youngstown State scores 80.2 points and has outscored opponents by 10.9 points per game.

The Spartans are 2-5 on the road. South Carolina Upstate is fifth in the Big South scoring 79.6 points per game and is shooting 46.2%.

Youngstown State averages 10.4 made 3-pointers per game, 3.8 more made shots than the 6.6 per game South Carolina Upstate gives up. South Carolina Upstate has shot at a 46.2% rate from the field this season, 3.3 percentage points greater than the 42.9% shooting opponents of Youngstown State have averaged.

TOP PERFORMERS: Carroll averages 3.0 made 3-pointers per game for the Penguins, scoring 16.4 points while shooting 48.6% from beyond the arc. Rich Rolf is averaging 10.8 points over the last 10 games.

Mason Bendinger is scoring 16.1 points per game and averaging 3.1 rebounds for the Spartans. Carmelo Adkins is averaging 1.9 made 3-pointers over the last 10 games.

LAST 10 GAMES: Penguins: 6-4, averaging 81.3 points, 33.6 rebounds, 15.2 assists, 9.1 steals and 3.3 blocks per game while shooting 49.6% from the field. Their opponents have averaged 67.7 points per game.

Spartans: 5-5, averaging 75.4 points, 33.5 rebounds, 14.1 assists, 6.1 steals and 5.0 blocks per game while shooting 43.9% from the field. Their opponents have averaged 73.2 points.

___

The Associated Press created this story using technology provided by Data Skrive and data from Sportradar.



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Arch Manning agrees to reduced NIL share to help Texas build roster

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In a college football world where NIL numbers keep climbing, Arch Manning is going the other way.

Arch Manning #16 of the Texas Longhorns reacts before the Texas Football Orange-White Spring Football Game

Photo by Tim Warner/Getty Images

The Texas quarterback has agreed to take a reduced share from the Longhorns’ revenue-sharing pool for the 2026 season, according to Justin Wells of Inside Texas. Manning was entitled to a full portion of the program’s revenue cap but opted to scale it back in an effort to give Texas more flexibility to strengthen its roster.

It is a move that stands out in the current landscape. It is also one Manning can afford to make.

Manning remains one of the most marketable players in college football and has a long list of endorsement deals that will continue to pay handsomely. Even with less money coming directly from the school, he is still expected to earn millions in 2026.

This is not the first time he has shown restraint, either. Manning has consistently been selective with his NIL opportunities since arriving in Austin.

The timing matters. The 2026 season is widely expected to be Manning’s last at Texas before he makes the jump to the NFL. From that perspective, the decision is straightforward. He wants the best possible team around him for one more run at a national championship.

Manning has already demonstrated his commitment to the program. He waited his turn behind Quinn Ewers for two seasons without entertaining a transfer and now is willing to sacrifice a portion of his compensation for the good of the roster.

On the field, the growth showed. After a shaky start in 2025, Manning finished with 2,942 passing yards and 24 touchdowns. Texas rebounded from a 3-2 opening to win six of its final seven games, punctuated by a decisive win over Texas A&M.

It is not a common move. It is a very Arch Manning one.



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Miami WR Malachi Toney inks NIL deal with Hellstar

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Ahead of the College Football Playoff opener, Malachi Toney added a notable NIL deal. The Miami wide receiver has inked a partnership with apparel company Hellstar.

Toney is Hellstar’s first NIL athlete, the Los Angeles-based brand said in an Instagram post. He became a crucial part of the Hurricanes’ offense during the regular season, helping lead the program to a College Football Playoff appearance as the last team in the field.

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It was part of a decorated freshman year for Toney, who’s emerging as one of the top young stars in the sport. Repped by NETWORK, he has a $878,000 On3 NIL Valuation.

“We are so proud to announce our first Hellstar Sports College Athlete NIL signing – Malachi Toney,” Hellstar wrote in its announcement. “We had the privilege to coach @malitoney10 while he was apart of our high school 7 on 7 program, so now seeing him shine on the collegiate level we couldn’t be more proud.

“We will continue to do our part to help these young athletes stay on the right path, and shine their light to the rest of the world. From Liberty City to the stars!”

It’s the latest notable NIL deal for Toney amid his freshman season. He also secured a partnership with Leaf Trading Cards in October.

More on Malachi Toney’s freshman season

Through his freshman year at Miami, Malachi Toney emerged as a top target for Carson Beck. He led the Hurricanes with 84 receptions for 970 yards, and his seven touchdown catches put him atop the ACC. Toney also added 89 rushing yards this year, as well as a rushing touchdown against Louisville.

Those numbers helped Toney become an On3 True Freshman All-American this year. In addition, he was a central figure in Miami’s run to the College Football Playoff.

“Toney’s quickness and playmaking instincts make him dangerous after the catch. He accounted for 350 yards after the catch with an average depth of target of 6.6, according to Pro Football Focus,” On3 | Rivals’ Charles Power wrote. “Whether working out of the slot or moving around the formation, the South Florida native has proven nearly impossible to contain. His playmaking ability was pivotal to Miami’s playoff push as he became the focal point of the Hurricanes’ passing attack.

“Given his play as a true freshman, it’s safe to say the Fort Lauderdale American Heritage product will enter next season as one of college football’s premier wide receivers. Toney’s performance as a true freshman is even more impressive considering that he should still be in high school, having reclassified into the 2025 cycle late in the recruiting process.”





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Arch Manning taking pay cut after first Texas season didn’t go as planned

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Arch Manning is taking a pay cut. 

The Texas quarterback agreed to take a reduced share of the team’s revenue-sharing pool “as part of an effort to help the Longhorn football program do whatever it takes to support a 2026 championship run,” according to On3’s Justin Wells. 

The savings “could be used on transfer portal talent or as part of retention efforts” for the Longhorns, per Wells. 

This season, athletic programs were capped at $20.5 million in revenue-sharing, although that number is likely to increase next season and beyond.


AUSTIN, TEXAS - NOVEMBER 28: Arch Manning #16 of the Texas Longhorns looks on during the third quarter against the Texas A&M Aggies at Darrell K Royal-Texas Memorial Stadium on November 28, 2025 in Austin, Texas. (Photo by Alex Slitz/Getty Images)
Arch Manning #16 of the Texas Longhorns looks on during the third quarter against the Texas A&M Aggies at Darrell K Royal-Texas Memorial Stadium on November 28, 2025 in Austin, Texas. Getty Images

Manning, the nephew of NFL icons Peyton and Eli Manning and the grandson of legendary quarterback Archie, is one of the most marketable athletes in college sports. 

On3 currently gives Manning an NIL valuation of $5.3 million, which leads all student-athletes.

Although he is getting less money from Texas, Manning still holds NIL deals with brands like Red Bull, Uber and EA Sports, among others.

However, Manning sometimes struggled in a season that started with Heisman hype and the Longhorns ranked No. 1 in the nation.

Texas finished the season 9-3 and out of the College Football Playoff, a disappointing midseason loss against a poor Florida team all but ended their chances of being in the 12-team field.

Manning’s season was underwhelming as well, throwing for 2,942 yards with 24 touchdowns and seven interceptions. 

The news comes after Manning’s father, Cooper Manning, told ESPN earlier this week that his son would return to the Longhorns in 2026 for his junior season despite previously mulling entering the 2026 NFL Draft.

“Arch is playing football at Texas next year,” Cooper said. 

Texas finished No. 13 in the end of season rankings and will be on the sidelines for the College Football Playoff, which kicks off on Friday. 



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