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Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business industry.
Arctos Promotes Alastair Seaman and Brian Lafemina to Partners
Private investment firm Arctos has promoted Alastair Seaman and appointed Brian Lafemina as partners. Seaman is being promoted to partner after nearly five years at the firm. Prior to joining Arctos, he held investing roles at Goldman Sachs Asset Management and HarbourVest Partners, among others. He has helped build Arctos’ presence in Europe and will continue to lead investment sourcing, diligence and portfolio management across the international sports strategy. Lafemina, who joined Arctos as an operating partner in April 2024, now steps into a full-time partner role. He has more than three decades of experience in sports operations, leadership and revenue generation—including roles with LA 2028, the NFL and Madison Square Garden Sports.
Dream Name Traci Messier VP of Communications and External Affairs
The Atlanta Dream have announced the hiring of Traci Messier as vice president of communications and external affairs. Messier brings more than two decades of experience in journalism, media relations and communications strategy. Most recently, she served as the director of corporate communications for the U.S. Soccer Federation, leading public relations efforts for the governing body of American soccer related to the construction of the Arthur M. Blank U.S. Soccer National Training Center, as well as supporting planning and preparation for the FIFA World Cup in 2026.
Rock Entertainment Sports Network Appoints Michael Conley as President
Rock Entertainment Sports Network (Rock Sports) has appointed Michael Conley as the network’s first president. Rock Sports, a joint venture between Dan Gilbert’s Rock Entertainment Group and Gray Media, delivers 24/7 coverage of Ohio sports, from high school rivalries and college matchups to professional teams. Conley, who joined Rock Entertainment Group and the Cleveland Cavaliers in 2013, currently serves as executive vice president and chief information officer. He oversees the organization’s broadcast administration and information technology teams. Launched in August 2024, Rock Sports is home to more than 25 sports properties and teams, including the AHL’s Cleveland Monsters and NBA G League Cleveland Charge.
Hamby, Stephens and Flores Join Athlete Roster for SI Women’s Games
Sports Illustrated released the first wave participants in the SI Women’s Games at Frontwave Arena in Oceanside, Calif., in October. Throughout the week, fans can come watch athletes including Diana Flores (flag football, Team Americas); Sloane Stephens (tennis; Team Americas); Dearica Hamby (basketball; Team Americas); Jordyn Poulter (volleyball; Team Americas); Jade Carey (gymnastics, Team Americas); Bryony Page (trampoline, Team World) Helen Maroulis (wrestling, Team Americas) and Raz Hershko (judo, Team World). These women, along with another 120+ athletes, will be competing over the six-day stretch, with one sport taking place each night.
BTCC Exchange Enters Sports Sponsorships With NBA’s Jaren Jackson Jr.
Crypto exchange BTCC has announced 2023 Defensive Player of the Year and two-time NBA All-Star Jaren Jackson Jr. as its global brand ambassador. With BTCC’s first sports sponsorship, the partnership is part of BTCC’s efforts to bring cryptocurrency closer to mainstream audiences.
Event Tickets Center Named Official Partner of TCL Boxing
TCL Team Boxing League (TCL), a professional boxing league with a team-based ownership model, has announced a new partnership with Event Tickets Center, naming the platform the Official Secondary Ticketing Partner and Resale Marketplace of the league through the end of the 2025 season. Event Tickets Center will have category exclusivity and the rights to leverage TCL league and team IP across its marketing and promotional efforts. The arrangement includes elements designed to maximize brand visibility across multiple platforms.
ADA North East, Armory Foundation Track Renew Partnership
The Armory Foundation announced the renewal of its partnership with American Dairy Association North East (ADA North East) and New York dairy farmers at New York’ Armory . A partner since the 2021–22 indoor track and field season, ADA North East will continue its naming rights to the track-level café—stocked with locally sourced chocolate milk—and remain the title sponsor of the Refuel with Chocolate Milk Officials’ Hall of Fame Invitational, among other initiatives. As part of the renewed collaboration, the Refuel with Chocolate Milk Athletes of the Year will return for the second year. The Armory’s Nike Track and Field Center is the host of the annual Millrose Games.
Greg Olsen Launches Youth Inc. as Destination for Youth Sports Community
Former NFL All-Pro and broadcaster Greg Olsen announced the official launch of Youth Inc., a digital platform for youth sports with original storytelling, expert-driven content and a commerce marketplace. The launch marks an evolution of the Youth Inc. podcast, which Olsen began in 2022 as a way to explore the complexities of youth athletics from a parent’s perspective. The platform serves youth athletes, parents and coaches. Youth Inc.’s commerce platform is tailored to youth sports families, teams, schools and large youth sports organizations. The marketplace offers team and school branded merchandise.
Telemundo ‘Deportes Ahora’ Fast Channel Launches
Telemundo announced the launch of Telemundo Deportes Ahora, its 24/7 Spanish-language Sports FAST channel, debuting Aug. 14 initially on Peacock, Xumo Play, the NBC News FAST hub and Telemundo.com, with some content livestreaming on YouTube. Telemundo Deportes Ahora will roll out on additional platforms over the coming months. The new streaming channel delivers an always-on sports viewing experience, with more than 50 hours of new Spanish-language content weekly, including original programming, live shows and select live sporting events.
Chris Paul Unifies Business Operations
NBA star Chris Paul is forming the Chris Paul Collective, with David Schwab joining as president. The new entity will hold all of Paul’s enterprises, including Paul’s NBA business operations; CP3, LLC; Good Eat’n, his snack brand; Los Angeles-based production company Ohh Dip!!! Entertainment, which he co-owns with Words + Pictures; The Chris Paul Family Foundation; and CP3 Investments. Rounding out the portfolio is The Playbook Group, an events and experiential business.
Novig Raises $18M Series A for Sports Prediction Market
Novig, the sports prediction market in the United States facing a cease-and-desist order from Arizona, announced the close of an $18 million Series A funding round. The round was led by Forerunner, with participation from existing investors Y Combinator, NFX, Perceptive Ventures and Gaingels. Novig, which was founded by Jacob Fortinsky and Kelechi Ukah, combines prediction market and “sweepstakes” formats to sidestep most state gaming regulations.
New England Revolution

The Revolution have continued an offseason path of adding young players who have experience playing under new head coach Marko Mitrović.
On Wednesday, New England announced the acquisition of defender Ethan Kohler as a transfer signing from German club SV Werder Bremen. New England has signed Kohler to a contract through the 2028-29 season, with a club option for 2029-30.
Kohler, 20, is California native, and returns to the U.S. after signing with Werder Bremen in 2023. He appeared at both the U-19 and reserve team levels for the German club, helping Werder Bremen II win the Bremen-Liga title in 2023-24. Kohler also recently made nine appearances for another German club, SC Veri, during a loan stint.
Seen as a versatile defender by New England, Kohler — like fellow recent acquisition Brooklyn Raines — has experience playing under Mitrović at the 2025 FIFA U-20 World Cup. The now current New England head coach led the U.S. team during the tournament, guiding the Americans to a quarterfinal appearance.
Kohler started four games at the U-20 World Cup as a center-back, helping the U.S. achieve clean sheet wins over Italy and France.
“I met and worked with Ethan for the first time almost four years ago,” Mitrović said in the team announcement. “He is an elite professional and highly competitive player who loves to win. His work ethic and standards are very high, important qualities for our team and environment in creating a winning culture.
“Ethan’s strength on the ball can help us control the game in possession, though he is also one of those players who takes great pride in his defending. I am excited to have Ethan with us.”
New England will begin preseason training in January as the club tries to reverse a two-year trend of being shut out of the postseason. Mitrović, hired in November, will have some interesting choices to make as he reshapes the team in his image. The Revolution kick off the 2026 MLS regular season in Nashville on Feb. 21.
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NORTH BRANFORD — A youth hockey coach and a parent both were arrested Monday after an argument over a child’s ice time during a game at the Northford Ice Pavilion escalated into a fight, North Branford police said.
The two Rhode Island men were taken into custody around 6:30 p.m. after officers responded to the Firelite Place facility for a report of a physical altercation, according to the North Branford Police Department.
Police said in a Facebook post that the fight took place in a hallway outside a locker room after the men began arguing over the amount of playing time the parent’s child had received during the game.
“The North Branford Police Department maintains a zero-tolerance policy for physical altercations involving parents and coaches at youth sporting events,” police said.
Police identified the individuals as Joseph Desmarais, 46, of Scituate, Rhode Island, and Brian Lacombe, 50, of West Warwick, Rhode Island.
Police said both men are charged with second-degree breach of peace and are scheduled to appear at state Superior Court in New Haven Jan. 13.
After attracting record sums in 2021, startup founders faced extinction-level threats two years later as interest rates rose and the dollars dried up.
Where did 2025 end up on this fundraising rollercoaster?
“It was not the rebound that a lot of venture participants were hoping for coming into the year,” said Emily Zheng, a venture capital researcher at the financial data firm PitchBook. “There was honestly a lot of macro volatility. Both from tariffs to the government shutdown. There were a lot of fits and starts.”
The two biggest trends in startup fundraising, Zheng said, were artificial-intelligence bullishness and the concentration of capital into bigger deals.
North Carolina’s top startup fundraises this year came from Triangle health care companies. A pair of gene-therapy companies led the way, followed by providers of 3D-printed knees, hospital logistics software, a trial emergency allergy treatment, and an employee health analytic platform. Filling out the list were two sports software firms, a pet policy tech platform (from a former N.C. state representative), and a Morrisville company that’s growing due to the rise in ultra wealthy families.
Here are the 10 largest deals for North Carolina tech startups this year, according to figures PitchBook provided to The News & Observer.
Started in 2004 by a Duke University offensive lineman, Teamworks today says its software is used by more than 6,500 sports teams worldwide, including every NFL team and the vast majority of those in the NBA, MLB, and English Premier League.
Teamworks technology focuses on four areas: talent recruitment, developing players, preparing for games, and overall operations. The Durham startup is now a “unicorn” after raising $235 million in Series F (late stage) funding, in June at a $1 billion-plus valuation.
“This significant investment validates our vision of creating the most comprehensive technology ecosystem in sports,” Teamworks founder and CEO Zach Maurides wrote in a statement in June.
In early 2025, Tune Therapeutics raised $175 million in Series B funding to support its first clinical trial for a new epigenome editor which the company says can turn off or “silence” disease-causing genes.
“We don’t change the DNA,” Tune’s chief scientific officer Derek Jantz told The N&O in January. “But we do change those parts that are being read and interpreted. It’s a kind of control that no one has ever tried before in patients.”
Jantz said his team picked chronic hepatitis B for its first trial because the human body naturally tries to control the virus in a way Tune’s technology mimics.
Tune formed in 2021 from research by Duke professor Charles Gersbach, who is a cofounder. Duke Capital Partners, the university’s early-stage venture firm, backed Tune in its latest funding round. The company also has an office in Seattle.
Research Triangle Park ocular gene therapy company Atsena Therapeutics raised $150 million in an oversubscribed Series C round as the 35-person startup advances two clinical-stage programs in its effort to prevent or reverse blindness.
“We’re in space that is exciting,” Atsena CEO Patrick Ritschel said in an interview Tuesday. “We’re on a cutting edge of technology, and we’re having clinical success.”
Atsena uses gene replacement, also known as gene augmentation, to deliver a healthy copy of a defective gene to allow the cell to produce missing proteins and work properly. Ritschel said eyes are strong, safe candidates for gene therapies because they are confined within the human body, unlike more systemic organs like livers.
restor3d makes customized ankle, knee, hip and shoulder joints forged by 3D printer lasers inside Research Triangle Park. Spun out of a Duke University lab eight years ago, the company today has several hundred employees between its Boston office and Morrisville headquarters
Its joints have touched more than 150 bones and been used by more than 650 surgeons, restor3d cofounder Ken Gall said during a site tour in September. And Duke Health surgeon Dr. Samuel Adams says the fitted body parts have helped him save people’s legs. “Everyone’s anatomy is different,” Gall said. “It’s no different than like a face. Everyone has a different bone structure.”
The company announced two fundraises in 2025: $38 million in April and then $104 million over the summer.
Founded by former N.C. House Rep. John Bradford III, Petscreening offers property managers software to organize their tenant pet policies. Bradford was serving his second term in 2017 when he started the company. He’s run the Mooresville business full time since losing his Republican primary and leaving office in 2024.
“It’s common that property managers and landlords will have varying pet-related policies from one rental property to another and, from my own experience, their pet record keeping is often inconsistent,” he wrote in an email to The N&O.
Petscreening has roughly (or “ruffly,” as Bradford joked) 180 employees, and this year launched a platform he wrote.
An increase in the number of very rich families worldwide has meant big business for the Triangle financial technology company Eton Solutions. Based outside of Research Triangle Park, Eton services private companies that manage the wealth of families.
“In recent years, the growth of ultra-high-net-worth families and individuals has resulted in a significant expansion of family offices globally,” Eton wrote in a July statement as it announced its $58 million Series C funding round.
The startup said its quadrupled its revenue in the last three years. Its latest funding round was led by the private equity firm Navis Capital Partners.
Charlotte’s Fastbreak AI raised $40 million in Series A funding this year, with investments from professional leagues (the NBA, NHL) and former professional players like retired Carolina Panthers star linebacker Luke Kuechly. But it is the growth opportunities in youth sports that most excites Fastbreak founder and CEO John Stewart .
“It’s a massive marketplace,” he said in a phone interview Tuesday.
The company’s software helps optimize scheduling in top professional leagues. On the youth side, Fastbreak promises to deliver an all-in-one platform for scheduling, registration, payments, logistics, and sponsorships — from YMCA leagues to elite travel teams.
“We focus our technology in a way that we enable revenue generation from things other than the parents and the athletes themselves,” Stewart said. “Which hopefully drives down the cost of participation.”
Intelligent Locations CEO Bogdan Nedelcu would not “confirm or deny” whether his Raleigh health care software startup in fact raised $35 million in July, as Pitchbook reports.
“With our partners, we decided that we’re not going to disclose any financials,” Nedelcu said.
Founded in 2015 and headquartered along Six Forks Road, Intelligent Locations makes a platform called INTRAX that helps hospitals track supplies, patients and operations.
Another Triangle biotech company notched a significant investment in 2025. Raleigh’s Belhaven Biopharma raised around $11 million, with convertible notes from previous rounds brining its yearly total, on paper, to north of $30 million.
“That’s really a summation of all the different rounds that we raised,” Belhaven CEO Scott Lyman said in a phone interview Tuesday.
The 4-year-old company has 10 employees and is planning to move into a new office closer to Research Triangle Park. It focuses on treating emergency allergic reactions through nasal sprays.
“This first product that we’re bringing to the market is essentially an EpiPen alternative to treat severe allergies that can bring on anaphylaxis,” Lyman said.
In May, the Chapel Hill health care software startup Well raised $30 million in an extended Series B to fund its operations. Well aims to give employers insights into their employees’ health to improve outcomes and control costs.
The company serves more than 400,000 people through its platform, chief financial officer Jared Sokolsky said in an interview earlier this month.
In 2019, North Carolina awarded Well a performance-based economic incentive to create 400 jobs in Orange County. The company missed its hiring benchmark earlier this year, but Sokolsky is confident the startup will keep growing.
“We’re going after large, jumbo enterprise employers, and it’s a lumpy sales cycle,” he said. “It’s a tough one to predict. But we’ve demonstrated that we can win. We’re working with a number of Fortune 50, Fortune 100, Fortune 500 companies. We know over time we’re going to get there.”
Well currently employs around 150 people in Chapel Hill, according to Sokolsky, up from about 120 at the start of the 2025.
This story was originally published December 31, 2025 at 8:00 AM.
Whether it’s in AAU youth basketball or the NBA Finals, most basketball fans can tell you a team isn’t likely to win a game when it misses its first 11 shots.
But once in a while, a team manages to defy the odds. That team on Tuesday night was Boise State. Despite starting 0-for-11 from the field and not scoring their first field goal until over 8 minutes into the game, the Broncos managed to defeat New Mexico 62-53 at ExtraMile Arena.
Boise State (9-4, 1-1 Mountain West) went just 20-for-56 (35.7%) from the field, but fortunately for the Broncos, New Mexico (10-3, 1-1) didn’t fare much better. Although the Lobos didn’t start the game quite as poorly, they ended shooting an even worse 20-for-65 (30.8%), including making just three of their final 15 shots.
“Some nights the game of basketball just is like that,” Boise State head coach Leon Rice said after the game. “Credit their defense, credit our defense. Both teams did a really nice job defensively.”
The win marks Rice’s 169th regular-season win in the Mountain West, surpassing legendary coach Steve Fisher for the most regular-season wins in conference history. Fisher coached San Diego State from 1999 to 2017 and won the NCAA National Championship as Michigan’s head coach in 1989.
Boise State came into Tuesday night’s late tipoff assuming it would need to be hot from beyond the arc. The Lobos boast one of the best interior defenses in the Mountain West and have forced opponents this year into taking over half of their shots (51.2%) from beyond the arc.
So when Boise State missed its first nine three-point attempts of the game, the Broncos’ outlook wasn’t too optimistic. Yet, thanks to some poor Lobos shooting down the other end of the court, by the time junior forward Drew Fielder sunk the Broncos’ first field goal of the game after the 12-minute media timeout, Boise State trailed just 8-5.
Fielder’s 3-pointer finally opened things up for the Broncos, who ended the half on a 19-5 run to take a testy 21-19 lead into the half.
“It seemed like we got some open looks, but every one of our shots was a three, and some of them were really open,” Rice said. “Not that I don’t want to shoot those, but we seemed like we were a step slow or (taking) the path of least resistance, we were settling.”
By the end of the night, Boise State shot just 6-for-30 (20%) from 3-point range. But with the Lobos shooting just 3-for-25 (12%) from beyond the arc, down from their usual 33.4%, the Broncos got away with a poor night from the field.
The 53 points scored by New Mexico were its lowest point total of the season. Parallel to that, the Broncos’ 62 points also tied their lowest point total of the season. However, Boise State has also won all three of those games — 62-58 over Montana State and 62-59 over Wichita State.
“It’s all about defense,” said freshman guard AG Neto, who ended the night with 10 points and two defensive rebounds.
“Every team that plays us, they know we’re a good defensive team,” Neto continued. “So we don’t worry about offense if we play good defense.”
For as poor as the first half was offensively, New Mexico appeared to put that behind them coming out of the halftime break. The Lobos embarked on a quick 13-0 run to take a sudden 30-21 lead and take the air out of ExtraMile Arena.
But just as Neto stepped up off the bench to produce a solid 25 minutes of play, it was a fellow freshman, forward Spencer Ahrens, who pulled the Broncos out of the ditch.
Ahrens scored a team-high 12 points off the bench, with 10 of those coming in a four-minute stretch early in the second half. Ahrens ended the Lobos’ 13-0 run with a pair of jumpers before then sinking two 3-pointers, the second of which came deep from downtown and charged life back into ExtraMile Arena as the Broncos quickly narrowed the score to 36-33.
“The team needed a spark, and I’ve been working so hard in practice and stuff, I knew it was going to come,” Ahrens said. “I’m not forcing anything, just letting the game come to me.”
The Broncos took a 42-41 lead a few minutes after Ahrens’ run, thanks to a layup from Neto, and didn’t look back for the rest of the game.
The pair of freshmen led an impressive night from a Boise State bench that scored 37 points, more than the 25 the starting five managed. Sophomore forward Pearson Carmichael also chipped in off the bench with 11 points.
After the Broncos started the game 8-0 down, Rice went to his bench and subbed out four of the starters, with only Meadow left on the court. The switch helped stymie the Lobos’ early domination before several starters returned to the court.
“When on the bench, we’re reading the game,” Neto said. “We see what the team needs at the moment we get in. So when I get in the game, I kind of know what the team needs, and the game is easier for us coming off the bench because you can see it from outside.”


Purdue delivered a dominant performance Monday night (Dec. 29), routing Kent State 101-60 at Mackey Arena as the No. 5 Boilermakers topped the century mark in nonconference play.
Purdue improved to 12-1 on the season while emptying the bench, with Mr. Indiana Basketball runner-up (2024) Jack Benter leading the way with 20 points. The Boilermakers return to Big Ten action against Wisconsin on Saturday (Jan. 3).
Elsewhere on the college hardwood Monday night (Dec. 29), Indiana State edged Belmont 81-80 in overtime in Terre Haute, while Ball State cruised past Earlham 93-30.
Notre Dame opens Atlantic Coast Conference play with a late road test at Stanford tonight (Dec. 30), marking the start of league action for both programs.
In the NBA, the Indiana Pacers dropped their ninth straight game Monday night (Dec. 29), falling at Houston 126-119. Pascal Siakam led Indiana with 23 points as the Pacers slipped to 6-27 on the season. Indiana returns home to host the Orlando Magic tomorrow afternoon (Dec. 31), with coverage on 103.9 FM and the WRBI App.
Local teams were also in action Monday (Dec. 29) during holiday tournament play, with the St. Louis seventh-grade boys team finishing runner-up in its tournament.
The Cardinals opened the day with a 25-17 win over Rushville before falling to Connersville 57-18 in the championship game. Nathaniel Fuentes led St. Louis in scoring on the day with 15 points, followed by Nicholas Lieland with 12 and Carter Meyer with 10. Cooper Ulmer, Nolan Steinkamp, and Jacob Hillenbrand each added two points as the Cardinals moved to 7-4 on the season.
The St. Louis eighth-grade boys team also played host during the holiday tournament but came up short in both contests. The Cardinals fell to Rushville 30-23 in the opener, with Cam Walke scoring 11 points and Evan Jennings adding eight.
In the second game, St. Louis nearly completed a comeback against Connersville before a late putback sealed a 39-35 loss. Walke again led the way with 12 points, Jennings finished with eight, and Brock Scheibler added six. The eighth-grade Cardinals return to action with a road trip to Greendale on Saturday (Jan. 4).
Milan and Greensburg met in a competitive co-ed dual meet in the Pirates pool Monday evening, with each team claiming a side of the scoreboard.
Milan’s girls earned the team win, 86-70. Greensburg’s boys answered with an 84-56 victory.
On the girls side, Milan was paced by Lainey Stock, who won the 200 free and 500 free, and Kaitlynn Hicks, who swept the 50 free and 100 free. Milan also captured both freestyle relays, winning the 200 free relay (Ashlyn Dewire, Jordyn Huebner, Kami Laws, Lainey Stock) and the 400 free relay (Dewire, Hicks, T Stock, L Stock).
Greensburg’s girls collected event wins in the 200 IM and 100 breast from Audra Gehl, the 100 fly from Mallory Mains, and the 200 medley relay (Jameson, Gehl, Mains, Walden).
Greensburg’s boys produced wins across the board, led by Jack Bennett in the 200 IM and 100 back, Harrison YU in the 200 free and 100 breast, Tyler Williams in the 50 free and 100 free, and Joseph Hawkins in the 100 fly and 500 free. Greensburg also swept the boys relays, winning the 200 medley relay (Bennett, Reynolds, YU, Koors), 200 free relay (Koors, Hawkins, Williams, Bennett), and 400 free relay (Hawkins, Reynolds, Williams, YU).
Team scores: Girls: Milan 86, Greensburg 70 — Boys: Greensburg 84, Milan 56
In baseball, the Cincinnati Reds continued reshaping their roster for the 2026 season by adding outfield depth. Cincinnati signed free-agent outfielder JJ Bleday to a one-year, $1.4 million contract and acquired Dane Myers from the Miami Marlins in exchange for minor leaguer Ethan O’Donnell. To make room on the roster, the Reds designated pitchers Keegan Thompson and Lyon Richardson for assignment.
College football also took center stage, as Indiana arrived in California this week ahead of its Rose Bowl matchup with Alabama. The Hoosiers are listed as a seven-point favorite, with the winner advancing to the College Football Playoff semifinals.
And while South Ripley’s Centerville Holiday Tournament championship was mentioned on air Tuesday (Dec. 30), one moment from the weekend continues to draw attention: Claire Samples’ three-quarter-court shot at the buzzer to end the first quarter during tournament play.
Tonight on The Sports Voice, it’s girls’ basketball action — as North Decatur visits Jac-Cen-Del. Jackson Voss and Garry Sauley have the call, with pregame coverage starting around 6:45 on 103.9 FM and The WRBI App.
Here is the video of Claire Samples’ buzzer-beater from the Centerville Holiday Tournament:




A longtime soccer coach and his wife of more than 20 years have opened a youth “ninja gym” in Santa Maria.
From cargo nets to rock walls, the new facility features a series of obstacle courses that offer students different physical challenges.
Owners Djibril and Rashawna Coulibaly say the gym is designed to help kids develop skills in balance, jumping, climbing, and more.
Djibril has coached soccer for more than two decades and says he’s noticed a lack when it comes to athletic fundamentals.
He found that kids were good at their respective sports, but needed an outlet to become better all-around athletes. Then one evening, he had an ‘aha moment.’
“I was at home watching the show American Ninja Warrior, and a light bulb went off. I said, ‘Oh, that would be great to have a gym like that where a youth can actually come in and do all these kinds of movements,’” said Djibril.
From there, the Coulibalys began their research and came across the USA Ninja Challenge franchise. The couple liked the program’s curriculum and gym layout, so they decided to open a facility of their own.
It can be found on the second floor of the Santa Maria Town Center.
When asked why they chose Santa Maria as the location for the gym, Rashawna replied, “This is the community I’ve grown up in. My husband and I have been married for over 22 years, and we wanted to bring something here to our community.”
The gym is currently open to students ages 4 to 17, and kids of all skill levels are welcome.
“The idea is to really meet every child—every student—wherever they are, and to try to help them progress from there,” said Djibril, “The classes are set up in a way so that each student is able to progress at their own pace with the support of the coaches that are leading them.”
Beyond the athletic training, the Coulibalys say their program aims to help kids gain more confidence in themselves.
Djibril says his experience in coaching has shown him how effective sports can be at helping children raise their self-esteem, and become better people in general.
Rashawna told KSBY she is most excited to “see children excel—bottom line.”
“Watching them walk out of the doors with such confidence is just my greatest joy,” she said.
Since opening on Dec. 20, the owners say they’re receiving very positive reactions.
“We’re seeing a lot of excitement,” said Djibril. “The kids come in, and you can see their faces just light up because, I mean, what kid doesn’t want to climb and jump and skip and do all these things?”
The ninja gym—fit with mats, foam, and carpet—provides children with a safe space to engage in such activities, Djibril told KSBY.
Classes, camps, and even parties can all be booked on the gym’s website, or by calling (805)-268-7795.
First-trial classes are also reportedly offered at no charge.
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