Connect with us
https://yoursportsnation.com/wp-content/uploads/2025/07/call-to-1.png

Motorsports

NASCAR announces new title sponsor to replace Xfinity: Report

Published

on


NASCAR has found a sponsor for its second-tier racing series — O’Reilly Auto Parts is taking over from Xfinity next year, according to several reports.

The official terms have not been announced, though according to the reporting from Adam Stern of Sports Business Journal, NASCAR was looking for $10 million per year that could be upgraded to $15 million later on down the road.

The racing series hired Klutch Sports Group to help sell the title sponsor spot.

Xfinity has been the title sponsor for the lower-level racing series for 10 years, though it was extended one more year this season so NASCAR could find the right replacement.

NASCAR
Riley Herbst, driver of the #18 Monster Energy Toyota, leads the field during the NASCAR Xfinity Series O’Reilly Auto Parts 300 at Texas Motor Speedway on October 24, 2020 in Fort Worth, Texas.

Photo by Brian Lawdermilk/Getty Images

While Xfinity is stepping away from being the title sponsor for The CW series, they are still staying as a key sponsor for NASCAR in a different role.

The global media and technology company is now the sponsor of the fastest lap award, now named the “Xfinity Fastest Lap.”

This award will be given to the driver with the fastest lap at a specific race at all three levels of NASCAR — Cup, Xfinity, and Truck Series.

“NASCAR is incredibly appreciative of Comcast’s continued partnership and their commitment to innovation and fan engagement within our sport,” Michelle Byron, NASCAR’s executive vice president, told The Athletic.

“Their contributions over the past decade, from enhancing the fan experience to supporting community initiatives, have been invaluable.

“We look forward to building on the success of our partnership during the 2025 season and beyond.”

Xfinity is a key sponsor for NASCAR, joining Anheuser-Busch and Coca-Cola as the key brands partnering with the racing series.

“We’re not just entering year 11 of our partnership. We’re embarking on year one of a renewed relationship with NASCAR filled with fresh energy and exciting opportunities to enhance the competition on the track in a way that has never been done before, and continue to connect with fans in new and engaging ways,” Matt Lederer, Vice President of Brand Partnership at Comcast, said regarding the new deal.

The CW Network signed a deal with NASCAR to broadcast the Xfinity Series at the start of the year. This season marks the first of seven under the deal, and the partnership has delivered for both sides.

The races have generated more than one million views consistently, while also giving a platform for the young stars of tomorrow to develop.

Under the partnership with O’Reilly Auto Parts, NASCAR hopes to keep the momentum going for the rest of the deal.

For more NASCAR news, head on over to Newsweek Sports.



Link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Motorsports

NASCAR world rocked by fifth death in less than a month. Here’s what we know

Published

on


The NASCAR world has been hit by tragedy once again with the news that Racing America Chief Operating Officer Michael Printup has died.

He was 60.

Per Racing America on SI, Printup spent 30 years working in NASCAR, including 15 as the track president at Watkins Glen International Speedway.

“Watkins Glen International is saddened by the passing for former President Michael Printup, who led the facility for 15 years,” Watkins Glen shared on X. “During his tenure, Michael played a key role in the continued growth and success of Watkins Glen International, helping to strengthen its operations, partnerships, and standing with the motorsports industry while honoring the venue’s storied history.

“Michael was a respected leader who left a lasting impact on the organization and those who worked alongside him. We extend our sincere condolences to his family, friends and colleagues.”

The Racing America account on X called Printup “a true motorsports icon and friend.”

“His passing and leadership shaped our sports and will never be forgotten,” the account added.

Printup is the fifth person with NASCAR ties to die since the start of December, joining former drivers Michael Annett, 39, Nick Joanides, 55, and Greg Biffle, 55 as well as Dennis Hamlin, 75, the father of driver Denny Hamlin.

Prior to Printup’s passing, Hamlin’s death was the most recent after he was killed in a house fire on Sunday in North Carolina. His wife, Mary Lou Hamlin, 69, has been hospitalized after sustaining burns in the tragedy.

Meanwhile, Biffle was killed along with his family and some friends when his plane crashed on Dec. 18 at the Statesville Regional Airport in North Carolina.

Biffle’s Cessna 550 was reportedly attempting to land at around 10:15 a.m. at the airport just outside of Charlotte when the crash occurred.

Biffle had a 16-year career behind the wheel in the NASCAR Cup Series, starting 515 races and winning 19. He had 175 top ten finishes.

His last race with the series came in the 2022 Geico 500 in Talladega.

Biffle also drove 244 races on the NASCAR O’Reilly Auto Parts Series. He won 20 of those and logged 149 more top 10 finishes. He also was behind the wheel for 83 NASCAR Craftsman Truck Series races, winning 17 of those with 55 top 10 finishes.

His death followed the passing of Nick Joanides on Dec. 5 and Michael Annett on Dec. 2.

Joanides, 55, was a star on the West Coast scene most recently making three starts in the ARCA West Series. He also drove in the NASCAR Xfinity Series when it was called the Nationwide Series.

Annett, 39, drove for JR Motorsports from 2017 through 2021 and the team shared the news of his death on social media.

A native of Des Moines, Iowa, Annett was behind the wheel for 106 NASCAR Cup Series races, but never managed to finish in the top 10. While his results at that level were not eye-popping, Yahoo Sports noted he drove for a pair of “underfunded teams” in Tommy Baldwin Racing and HScott Racing.

Annett had more success on the Xfinity Series where he drove in 321 races with 95 top-10 finishes. His lone win came in the 2019 NASCAR Racing Experience 300 at Daytona International Speedway.

He also drove in nine NASCAR Craftsman Truck Series races with two top-10 finishes.

ARCA posted a statement on X about both the deaths of Joanides and Annett that read, “We extend our deepest condolences to the family, friends and colleagues of ARCA Menards Series driver Michael Annett and ARCA Menards Series West driver Nick Joanides, both of whom passed away recently.”



Link

Continue Reading

Motorsports

Wheelhouse Motorsports and Robert Noaker Racing Announce Strategi

Published

on


CONCORD, NC, UNITED STATES, January 2, 2026 /EINPresswire.com/ — Wheelhouse Motorsports today announced a new strategic partnership with Robert Noaker Racing (RNR), uniting two leading organizations known for their development of competitive Mustang racing programs. The collaboration brings together RNR’s championship-winning expertise with Wheelhouse’s operational strength, deep technical resources, and nationally recognized driver development capabilities.

Robert Noaker Racing enters the partnership following back-to-back Team and Driver Championships in 2024 and 2025, including a flawless 2025 Mustang Challenge season in which the Noaker-prepared car led every lap of every race. Wheelhouse Motorsports will integrate this proven technical knowledge with its own established infrastructure, including its GT4 Mustang program competing in the World Racing League (WRL).

Operations will be based at the Wheelhouse Motorsports facility located on the campus of Charlotte Motor Speedway. The Wheelhouse team, including the manager, engineering staff, and technical crew, brings over 100 years of combined motorsports experience to the program. At the track, competitors will also recognize familiar faces, as the RNR crew, led by Bob Noaker, will collaborate with Wheelhouse personnel to support all Mustang Challenge efforts.
“As we continue to expand Wheelhouse Motorsports, this partnership represents a significant step forward,” said Dan McKeever, owner of Wheelhouse Motorsports. “Robert Noaker Racing has demonstrated exceptional proficiency in the Mustang Dark Horse R platform, and by combining that expertise with our operational systems and our long-standing commitment to driver development, we are well-positioned to deliver a next-level experience for our customers and competitors.”

The alliance leverages Wheelhouse’s roots in operating the Ford Performance Racing School, the nation’s premier performance driving school since 2006. The organization operates owner-experience programs for Ford and offers 1-day, 2-day, and Advanced high-performance driving courses, giving clients access to top-tier coaching and continuous development. Integrating this expertise with RNR’s race-winning preparation provides a comprehensive solution for drivers seeking a pathway into professional competition.

“This partnership allows both of our organizations to do what we do best,” said Robert Noaker, owner of Robert Noaker Racing. “Wheelhouse brings unmatched operational depth, driver training, and a world-class facility. When we combine that with the experience our team has developed running and winning with the Dark Horse R, we create a program built to elevate any driver who wants to compete at a higher level.”

Through this partnership, drivers have the following opportunities:
– Lease a Mustang Dark Horse R for the entire 2026 Mustang Challenge season.
– Contract Wheelhouse/RNR to maintain and operate their own cars.
– Compete with Wheelhouse Motorsports in the WRL series, piloting a GTO-class Mustang GT4.

Wheelhouse Motorsports and Robert Noaker Racing look forward to delivering a comprehensive, competitive, and professionally supported environment for drivers seeking championship-caliber performance in 2026 and beyond.

Bill Johnson
Wheelhouse
+1 910-658-1447
email us here

Legal Disclaimer:

EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.



Link

Continue Reading

Motorsports

Exciting year ahead at Sebring Raceway | Highlands News-Sun

Published

on


There are a few deviations from recent years, but the local race calendar looks to be another strong one at Sebring International Raceway. As usual, much of the early action at the track will come in the form of preseason testing, some of it private team testing and other test days are sanctioned by the corresponding series.

The SSCA has a general test slated for Jan. 8, while the Trans Am Series presented by Pirelli will take over the track Jan. 21-22. IndyCar make its typical stop at Sebring on Feb. 9-10, where the cars test over the raceway’s short course.



Link

Continue Reading

Motorsports

Jeff Gordon Feels That Hendrick Motorsports’ Car Is Now on a Level-Playing Field With Rivals

Published

on


Chevrolet revealed its revised NASCAR Cup Series bodywork in November, shortly after Kyle Larson secured his second Cup championship at Phoenix. The updated body draws inspiration from a performance accessories package developed for the street-going version of the car. On track, the Camaro race body will now carry a taller hood dome, a reshaped front grille, and reworked rocker panels.

Chevrolet explained that those elements mirror the Carbon Performance Package Accessories Kit, which features carbon-fiber components on the hood and rockers, along with a new grille and front splitter. The changes have already sparked renewed belief inside the walls of Hendrick Motorsports.

According to Jeff Gordon, the updated Chevrolet Camaro ZL1 could prove transformative when it makes its competitive debut at the season-opening Cook Out Clash exhibition at Bowman Gray Stadium. The new body underwent on-track testing in November, and the early indicators seemingly left the organization encouraged.

“When you’ve done what we’ve done with our car and our teams and one of those things is winning a lot of races and winning a championship, I get really excited when I think we’ve got something that’s an upgrade. I don’t want to get too caught up in that because sometimes, it takes time to fine-tune that change.”

Gordon acknowledged that HMS had been trailing some rivals in aerodynamic efficiency, particularly when comparing HMS Chevrolet entries to competitors. With the revised body now in hand, he believes the gap has closed. “I feel like we’ve gotten ourselves on a level playing field with them, so I’m very excited about that,” he said.

Though the visual changes appear restrained, their purpose runs deeper because the engineers designed the refinements to enhance stability and trim drag, a combination that could sharpen performance as Chevrolet aims to extend its run of five consecutive manufacturer championships. Improved airflow management should translate into greater downforce and a steadier balance at speed.

Chevrolet first introduced the Camaro ZL1 to NASCAR competition in 2018, replacing the outgoing Chevy SS. The body evolved into the Camaro ZL1 1LE in 2020, before transitioning to a Next Gen version when the platform arrived in the Cup Series two years later. On the consumer side, Chevrolet closed the chapter on the passenger-car Camaro after the 2024 model year.

Dale Jr. is skeptical about the new Chevy model

While many teams welcome the update, Dale Earnhardt Jr. finds himself split between anticipation and caution. The JR Motorsports co-owner, who plans another Daytona 500 entry in 2026, admitted the announcement unsettled him. His unease does not stem from budget or preparation but from the uncertainty that accompanies a brand-new body.

From a financial perspective, Junior views the timing as favorable, offering a chance to compete without bleeding resources. Still, the unknowns are haunting. He noted that when manufacturers roll out a new body, early returns at Daytona rarely come easily. Teams must first learn how that shape behaves in race trim, and without inside knowledge of the finer details, he said he will have to take the results as they come.

History also supports his concern. Fresh body designs often force teams into an early-season learning curve, deciphering aerodynamic traits under pressure. The task extends beyond power or mechanical grip, demanding balance where airflow and stability intersect. Manufacturers also tend to prioritize intermediate tracks when refining new bodies, a reality that explains Junior’s apprehension heading into superspeedway competition.





Link

Continue Reading

Motorsports

Team Penske 60 Years Marking a Legendary Journey

Published

on


On January 1, 2026, Roger Penske, the legendary founder of one of motorsport’s most enduring empires, released a deeply personal open letter to fans, marking the start of a year-long celebration of Team Penske’s 60th anniversary.

–by Mark Cipolloni–

The letter, penned in Penske’s characteristic straightforward and grateful tone, reflects on humble beginnings, unwavering fan support, and a commitment to future success—reminding everyone why “The Captain” has built a legacy that spans generations.

What began in 1966 as a modest operation in a small shop just outside Philadelphia has evolved into a powerhouse with over 650 major race wins, more than 700 pole positions, and 48 championships across IndyCar, NASCAR, IMSA, and beyond. Penske vividly recalls those early days: victories in the team’s first two outings—the 24 Hours of Daytona and 12 Hours of Sebring—set the stage for decades of dominance, all grounded in core values of integrity, respect, passion, hard work, and an unrelenting will to win.

Yet, amid recounting milestones like 20 Indianapolis 500 triumphs, five NASCAR Cup Series titles, three Daytona 500 wins, and recent back-to-back GTP championships with Porsche Penske Motorsport, Penske reserves his warmest words for the fans. “Your loyalty is unmatched, and your dedication is unparalleled,” he writes, calling supporters the “lifeblood” of the sport whose passion fuels the team through highs and lows.

He also emphasizes the human element—”our human capital”—crediting countless drivers, crew members, partners, and fans for the organization’s longevity. A poignant nod to his father introduces the guiding mantra: “Effort Equals Results,” a principle Penske vows will drive the team forward as they honor the past without resting on it.

The 2026 season promises to be unforgettable, with celebrations including retro paint schemes across entries in multiple series, a refreshed 60th anniversary logo on cars, uniforms, and merchandise, an elevated Team Penske Hall of Fame program, and a special Fan Day offering behind-the-scenes access and driver meet-and-greets.

Highlights include dedicated exhibits showcasing historic cars, trophies, and rare artifacts at the NASCAR Hall of Fame in Charlotte, the Indianapolis Motor Speedway Museum, and the Penske Racing Museum in Scottsdale.

Iconic victories like these will be relived throughout the year.

As Penske signs off with sincere thanks, he affirms: “We know the best is still to come.” For a team that has defined excellence in American motorsport for six decades, 2026 isn’t just a milestone—it’s a launchpad for the next chapter. Fans are invited to join the journey using #Penske60.

Roger Penske letter to staff



Link

Continue Reading

Motorsports

Wheelhouse Motorsports and Robert Noaker Racing Announce Strategic Partnership for 2026 Mustang Challenge

Published

on


CONCORD, NC, UNITED STATES, January 2, 2026 /EINPresswire.com/ — Wheelhouse Motorsports today announced a new strategic partnership with Robert Noaker Racing (RNR), uniting two leading organizations known for their development of competitive Mustang racing programs. The collaboration brings together RNR’s championship-winning expertise with Wheelhouse’s operational strength, deep technical resources, and nationally recognized driver development capabilities.

Robert Noaker Racing enters the partnership following back-to-back Team and Driver Championships in 2024 and 2025, including a flawless 2025 Mustang Challenge season in which the Noaker-prepared car led every lap of every race. Wheelhouse Motorsports will integrate this proven technical knowledge with its own established infrastructure, including its GT4 Mustang program competing in the World Racing League (WRL).

Operations will be based at the Wheelhouse Motorsports facility located on the campus of Charlotte Motor Speedway. The Wheelhouse team, including the manager, engineering staff, and technical crew, brings over 100 years of combined motorsports experience to the program. At the track, competitors will also recognize familiar faces, as the RNR crew, led by Bob Noaker, will collaborate with Wheelhouse personnel to support all Mustang Challenge efforts.

“As we continue to expand Wheelhouse Motorsports, this partnership represents a significant step forward,” said Dan McKeever, owner of Wheelhouse Motorsports. “Robert Noaker Racing has demonstrated exceptional proficiency in the Mustang Dark Horse R platform, and by combining that expertise with our operational systems and our long-standing commitment to driver development, we are well-positioned to deliver a next-level experience for our customers and competitors.”

The alliance leverages Wheelhouse’s roots in operating the Ford Performance Racing School, the nation’s premier performance driving school since 2006. The organization operates owner-experience programs for Ford and offers 1-day, 2-day, and Advanced high-performance driving courses, giving clients access to top-tier coaching and continuous development. Integrating this expertise with RNR’s race-winning preparation provides a comprehensive solution for drivers seeking a pathway into professional competition.

“This partnership allows both of our organizations to do what we do best,” said Robert Noaker, owner of Robert Noaker Racing. “Wheelhouse brings unmatched operational depth, driver training, and a world-class facility. When we combine that with the experience our team has developed running and winning with the Dark Horse R, we create a program built to elevate any driver who wants to compete at a higher level.”

Through this partnership, drivers have the following opportunities:

– Lease a Mustang Dark Horse R for the entire 2026 Mustang Challenge season.

– Contract Wheelhouse/RNR to maintain and operate their own cars.

– Compete with Wheelhouse Motorsports in the WRL series, piloting a GTO-class Mustang GT4.

Wheelhouse Motorsports and Robert Noaker Racing look forward to delivering a comprehensive, competitive, and professionally supported environment for drivers seeking championship-caliber performance in 2026 and beyond.

Bill Johnson
Wheelhouse
+1 910-658-1447
email us here

Legal Disclaimer:

EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.



Link

Continue Reading

Most Viewed Posts

Trending