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Morning Buzz

Start your morning with Buzzcast with Abe Madkour: The USTA’s gamble; OK sells post-game press conference access and PGA Tour lands a critical sponsor renewal and why it’s important

Overall, streaming usage in the U.S. reached a record 47.3% in July, compared to 22.2% for cable TV, 18.4% for broadcast TV and 12.1% for other outlets. Nielsen Gauge July 2025

The release of “Quarterback” Season 2 on Netflix early last month could prove to be a wise strategic decision, as Netflix saw its best figure yet in terms of its share of the U.S. streaming audience, according to new data from the Nielsen Gauge for July. With a dearth of big-time live sports or new entertainment shows on broadcast and cable TV, streaming was a major beneficiary, and Netflix was able to account for a platform-record 8.8% of all streaming last month. That’s up 5% from June as well.

Overall, streaming usage in the U.S. reached a record 47.3% in July, compared to 22.2% for cable TV, 18.4% for broadcast TV and 12.1% for other outlets.

YouTube, which will carry its first live NFL game next month, led all streaming platforms with 13.4% of that U.S. streaming audience — also a record for the Google-owned platform. Roku Channel established a record for itself as well with 2.8% of the U.S. streaming audience, remaining above competitors like Tubi, Paramount+, Peacock or HBO Max.

Sports on cable TV saw a 17% decline in watch time compared to June, as there was no NBA postseason.

The move to supply Draper’s on-court attire “represents a bold leap into the world of high-level professional sports” for Vuori. Mike Frey/USA TODAY NETWORK

California-based apparel brand Vuori is set to announce a “new, multiyear partnership” with ATP World No. 5 Jack Draper that will include Draper having “his own signature line.” The move to supply Draper’s on-court attire “represents a bold leap into the world of high-level professional sports” for Vuori — a “departure from its reputation as an athleisure brand.” Terms of the deal were not disclosed. Vuori founder & CEO Joe Kudla said his hope was that the partnership with Draper “would give the brand more technical credibility while growing its global brand awareness.” Draper — who is appearing in the U.S. Open’s revamped mixed doubles event beginning today — previously had a contract with Nike, which “expired last month” (N.Y. TIMES, 8/19).

Sacramento city officials, team execs and members of Wilton Rancheria, the tribe that owns the team, held “an official groundbreaking” Monday at the project site. HNTB

A stadium for USL Championship club Sacramento Republic FC in Sacramento’s Railyards development is now “underway” after city officials, team execs and members of Wilton Rancheria, the tribe that owns the team, held “an official groundbreaking” Monday at the project site. After the event, Sacramento Mayor Kevin McCarty said to “expect an announcement soon about work on a planned event venue in one of the historic Railyards buildings.” He also said the city and master project developer Downtown Railyard Venture LLC “will try again on creating an enhanced infrastructure financing district for the western part of the Railyards.” The $175M stadium is “set to be built in about 18 months, opening for the team’s 2027 season” (SACRAMENTO BUSINESS JOURNAL, 8/18).

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Altius Sports partners is hiring two new key execs. ASP

Altius Sports Partners is set hire Learfield Amplify VP Tyler Reichwein and FC Cincinnati CCO John Durbin, sources told Sports Business Journal. Reichwein will serve as the SVP/ASP College, while Durbin will be brought on as VP/ASP College. An official announcement is expected this week.Reichwein spent the last 14 years at Learfield, most recently with its Amplify division. He also worked on the company’s university partnership group and served as a GM for Learfield’s local properties at Tennessee and Georgia State.Prior to his work with FC Cincinnati, Durbin rose to the SVP/Marketing & Business Strategy over eight years at Pegula Sports and Entertainment.MLB Commissioner Rob Manfred CAA World Congress of SportsMLB Commissioner Rob Manfred joined SBJ Senior Writer Joe Lemire for a candid conversation on the business, challenges and opportunities shaping professional baseball. Jason Mallory In this episode of On Stage, MLB Commissioner Rob Manfred joins SBJ Senior Writer Joe Lemire for a candid conversation on the business, challenges and opportunities shaping professional baseball. Recorded on April 22, 2025, at the CAA World Congress of Sports presented by Sports Business Journal, this keynote captures Manfred’s perspective just months before major headlines about MLB’s labor landscape and new national media rights negotiations. While the news cycle has since moved quickly — with fresh updates on his talks with players over the next labor agreement and signs of progress on a new media deal — this conversation offers an evergreen look at the commissioner’s leadership priorities and long-term vision for the league. It’s a valuable snapshot of the commissioner’s thinking — one that’s as relevant today as when he stepped on stage.

Topics include:

  • Labor Relations: How MLB approaches dialogue with the players’ union and lessons from past negotiations. 
  • Media and Distribution Strategy: MLB’s vision for its next rights deal and the role of direct-to-consumer streaming. 
  • The Business of the Game: Expanding MLB’s global reach and deepening engagement with younger fans. 
  • Competition and On-Field Innovation: Balancing tradition with changes that improve pace of play and overall fan experience. 
  • Leadership at the Helm: What it takes to guide a century-old league in a rapidly evolving sports landscape. 
Along with a deeper, easier to navigate menu of clearly-marked same game parlay options – including live SGPs — BetMGM will introduce sliders that allow bettors to select alternate lines and wheels that allow them to pick a final score. Getty Images

BetMGM says users will notice faster execution and a more intuitive layout in the latest version of its sportsbook app that it will roll out in time for football season, a continuation of an evolution that has closed what was a sizeable tech gap with leaders FanDuel and DraftKings.

Along with a deeper, easier to navigate menu of clearly-marked same game parlay options — including live SGPs — BetMGM will introduce sliders that allow bettors to select alternate lines and wheels that allow them to pick a final score. They can swipe left onto game pages that offer stats, such as teams’ records against the spread and player prop performance across the five most recent games. And they will be able to track bets on the lock screen of their mobile devices.

The updates came based on feedback from BetMGM customers and in response to criticism from independent testing panels.

“We’ve been on a chase to competitive parity,” said Brittany Dunbar, director of product for BetMGM’s online sportsbook. “I think we’re at an inflection point now where we feel pretty good about table-stakes functionality. We’ve come leaps and bounds with our product.”

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Jerry Jones, Owner, President & GM, Dallas Cowboys attends the premiere of Netflix's "America's Team: The Gambler and His Cowboys" at The Egyptian Theatre Hollywood.
The highly anticipated eight-episode docuseries “America’s Team: The Gambler and his Cowboys” released on Netflix Aug. 19. Getty Images for Netflix

Netflix on Monday released its highly anticipated documentary “America’s Team: The Gambler and his Cowboys.” Directors Chapman and Maclain Way joined Austin Karp on the SBJ Sports Media Podcast this week, where Maclain revealed that Jerry Jones didn’t hesitate and was all in on shaping his own legendary portrayal.

RELATED: SBJ Media: The journey to chronicle ‘America’s Team’

Don’t miss the rest of the conversation on Thursday. Subscribe to the SBJ Sports Media Podcast wherever you listen to your favorite shows.

US Squash players (L-R) Sabrina Sobhy, Olivia Weaver, Marina Stefanoni, Amanda Sobhy
Octagon will represent its first batch of squash athletes with the addition of (from left) Sabrina Sobhy, Olivia Weaver, Marina Stefanoni and Amanda Sobhy. US Squash

Octagon’s Olympic Sports Division is taking on squash representation. The agency will represent its first batch of squash athletes with the addition of Olivia Weaver, Amanda Sobhy, Sabrina Sobhy and Marina Stefanoni. Octagon will also work directly with the sport’s American governing body, US Squash, to elevate the sport’s profile ahead of its Olympics debut in 2028. Financial terms were not disclosed.

Although the sport has struggled to gain popularity in the U.S., instead finding large audiences in Egypt, England and Australia, US Squash and other significant stakeholders pulled Octagon Managing Dir of Olympics & Action Sports Peter Carlisle into conversations about representing athletes and the governing body. Though Octagon has never represented squash athletes, Carlisle said now is the perfect time.

“This is a uniquely close-knit community because they’re not a big sport in the U.S. yet. There’s certainly a challenge here but there’s an opportunity that’s really attractive in terms of applying the expertise that my team has within the Olympic space,” Carlisle said.

Carlisle’s team, consisting of about 10 employees, will lead the charge on squash, focusing on increasing media visibility and leveraging and creating commercial partnerships for athletes.

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Speed Reads…

Atlanta-based Proof of the Pudding will replace Levy Restaurants as the concessionaire of the 2026 Truist Championship at Quail Hollow Club in Charlotte (CHARLOTTE BUSINESS JOURNAL, 8/15).

ESPN Events revealed matchups for future Vegas Kickoff Classic college football games at Allegiant Stadium. The 2027 edition will feature Miami-Utah and North Dakota State-Montana State, while 2029 will feature Montana-South Dakota State. Game dates, times and networks will be announced at a later date (ESPN Events).

Lucha Libre AAA Worldwide’s TripleMania XXXIII “shattered past viewing and gate records” over the weekend in its first iteration since AAA was acquired by WWE, with more than 4.3 million views in the first 24 hours on WWE’s and AAA’s YouTube channels. It also drew 19,691 fans to the Arena CDMX in Mexico City and “broke the all-time AAA gate record and merchandise sales record” (VARIETY, 8/18).


Morning Hot Reads: Meddlesome

USA TODAY went with the header, “The NFL can’t be trusted to not meddle in ESPN’s business. It already has.” It’s “quite possible the NFL had nothing to do with” the shelving of ESPN’s long-planned docuseries about Colin Kaepernick. It’s “also quite possible that Santa Claus, the Tooth Fairy and unicorns exist.” When news broke that the NFL and ESPN were getting in bed together, “concerns immediately arose about the deal’s impact on ESPN’s journalistic independence.” Why? Because the league “has shown over and over again that it can’t be trusted.”

Also:


Social Scoop…


Last night’s ‘Final Jeopardy’ category was ‘ Literature & Sickness’

“Still around today, this strep infection that causes a rash has terrible effects in ‘Little Women’ & the ‘Little House on the Prairie’ books.”


Off the presses…

The Morning Buzz offers today’s back pages and sports covers from some of North America’s major metropolitan newspapers:


Final Jeopardy…

“What is scarlet fever?”

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Why Georgia hasn’t slipped amid college football’s changes — it starts with Kirby Smart

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Kirby Smart’s first college coaching stop was at tiny Valdosta State back in 2000. The team’s strength and conditioning coach was Michael Doscher, who was asked two decades later what Smart was like then, which may have foretold what he would become. Doscher thought for a couple beats, then answered.

“He was humble,” Doscher said.

Valdosta State was a budding cradle of future big-time head coaches — Hal Mumme, Mike Leach, Dana Holgorsen, Will Muschamp — and they all had some “it factor” about them. And for the 22-year-old Smart, fresh off an All-SEC playing career, it was the way he carried himself.

“Kirby was a little more personable about it, more friendly and had that way about him,” Doscher said.

Maybe it’s hard to consider the current Smart — the 10th-year Georgia coach who rants and rails on the sideline, who has six national title rings as a head coach and defensive coordinator — as humble. Yet, it’s also a bit of the secret sauce.

It was for Nick Saban, the man who hired Smart away from Valdosta State and into his vortex, and is now off the stage — essentially replaced by Smart as the accepted best coach in the sport. And while they’re not the same person or coach, the reason they got to the top and stayed there may be the same: The flexibility to adjust when the world around them changes.

Saban, the defensive mastermind and offensive traditionalist, adjusted late in his career to the up-tempo, passing revolution. Smart made the same adjustment, but also to changes in the sport: unlimited transferring, paying players, the flattening of the talent pool such that the Georgias and Alabamas can’t hoard talent like the old days.

Eleven months ago, Smart’s program seemed to be falling back to the pack. The Dawgs were soundly beaten by Notre Dame in the quarterfinals of the College Football Playoff, ending a season that had an SEC championship, but also three losses and more close calls. When it ended, Smart declined to make any changes to his coaching staff, to the concern of many in Georgia’s fan base.

And a month into this season, Georgia suffered its first home loss in six years and needed the help of a missed field goal to win at Tennessee. The Dawgs didn’t look like a great team anymore.

Now here they are: SEC champions again. Playing their best ball going into the Playoff, one of three betting co-favorites to win the national title. The Playoff could always re-ignite questions. However, right now, entering Thursday’s Sugar Bowl tilt against Ole Miss, Georgia as an elite program seems inevitable, for a simple reason: The head coach knows what he’s doing.

Staff management

Some saw it as stubbornness. Smart saw it as stability.

Georgia was coming off a rough offensive season in 2024, especially in blocking. Quarterback Carson Beck regressed, receivers dropped passes and there was almost no running game. That was despite three offensive linemen being good enough to be drafted in the first three rounds of the NFL Draft.

And yet Smart opted to bring back offensive line coach Stacy Searals and offensive coordinator Mike Bobo, who was Smart’s college teammate and close friend. To the critics, Smart was allowing personal relationships to cloud his professional thinking. To Smart, he was counting on two veteran coaches with longer track records.

“We’ve built our program around retention,” Smart said in the spring. “I think we’ve got the most stable, not only staff, but stable organization in all of college football. I think that’s what we’ve hung our hat on, is we have stability. We have retention. We have a great foundation. We’re built to last.”

And built, it turns out, to validate Smart’s gamble.

Gunner Stockton and the Georgia offense have soared this season, validating Kirby Smart’s bet on continuity. (Kevin C. Cox / Getty Images)

Georgia’s offense may be the reason it made the Playoff, winning early-season shootouts against Tennessee (44-41) and Ole Miss (43-35). New quarterback Gunner Stockton ended up seventh in the Heisman Trophy voting. The running game was a strength. Bobo was named a finalist for the Broyles Award, which goes to the nation’s top assistant.

The defense was realistically the bigger worry until late in the season, when the old Georgia defense showed up again, smothering Texas, Georgia Tech and Alabama.

Still, it goes further than that: Georgia’s special teams have always been an underrated strength, and Smart has put Kirk Benedict in charge of that for several years.

And off the field, the longtime guiding force remains Scott Sinclair, who has been the strength and conditioning coordinator throughout Smart’s tenure. The two are wrapping up their 10th season together.

“This league will chew you up and spit you out,” Smart said, mentioning how other teams have player and coaching turnover, while his program is among the best at retention. “I take a lot of pride in that, and I think that’s one of our weapons.”

Smart in charge (still, with help)

Georgia’s talent advantage isn’t what it was in the pre-2021 days, when unlimited transferring and NIL arrived. The Bulldogs no longer can stow blue-chip recruits on their bench for a few years, then unleash them as starters. It has been a hit to the team’s depth, and occasionally left weak spots on the field.

The program, nonetheless, has also managed it well enough that it still has plenty of talent. Georgia signed 21 of its 24 starters in the SEC championship in one of its past four recruiting classes, all of which ranked in the top three nationally.

And when the program badly needed a difference-making receiver, it got him via the transfer portal. USC’s Zachariah Branch has become such a focal point of the offense that with 73 catches, he’s four away from setting Georgia’s single-season record.

In an age when many programs are hiring a general manager, Georgia already has one: Smart. He has always been the de facto GM, the one in charge of roster procurement. There isn’t a person in charge of it who reports to Smart. There is a football chief of staff — Mark Robinson — and director of player personnel — Will Myers. Still, as the portal and NIL became prominent, Georgia didn’t have to expand its personnel staff. It was already pretty robust.

“We’ve got a lot of people in charge of roster management, including myself, including our football office staff (who) are involved,” Smart said. “Our operations slash player development, player personnel staff, everybody gets involved in that.”

This was what Saban did: He revolutionized college football coaching at Alabama in the late 2000s by hiring analysts, which critics pilloried as staff-bloating, but it was Saban who wanted extra eyes on his team and extra hands in recruiting. Saban was not arrogant enough to think he could do everything.

That’s the formula for Smart in this era: Lots of eyes, ears and mouths involved, then he makes the final call.

“It’s a team effort,” Smart said. “We reorganize and restructure some things in terms of what falls under whose duty and whose aspects. But at the end of the day, I’m not ready to run off and go hire somebody that’s just going to make all the decisions for what goes on the football field. I think I’ve got to stay involved in that heavily. We’ve got the capacity and the quality of people in the areas that I think we need.”

Georgia’s 117 wins since Kirby Smart took over in 2016 are second-most in the country behind only Alabama’s 121. (Todd Kirkland / Getty Images)

Internal culture in the age of NIL and the portal

Georgia has dealt with too many bad headlines over the last few years, with a couple dozen players arrested since the January 2023 car crash that killed a player and staff member. However, Georgia people — administrators, staffers, players — put those issues in a separate category from what they see as a strong internal culture. There is a dichotomy: Players getting in legal trouble is something Smart has had to handle, adjusting his level and manner of punishment. Yet, when it comes to team-building and chemistry in the age of NIL and the portal, not much has changed.

“NIL hasn’t impacted what we’ve been doing,” said Drew Brannon, a sports psychologist who has worked with Georgia since 2018, especially starting with the 2021 national championship season. “The things we’ve built in terms of program DNA have certainly had a positive impact given the ramifications of NIL, but we haven’t done things differently due to NIL, portal, etc.”

Georgia has been practicing skull sessions — when players in small or large groups discuss personal issues or desires — since 2021. Smart has also given Brannon the floor to introduce motivational exercises, such as before the second national championship, using the Netflix and Blockbuster story.

There have been some challenges, especially last year, when players said the connection among teammates, especially on offense, wasn’t as strong. Still, there was also optimism from existing players about the returning 2025 core.

“I’ve got a lot of faith in them,” linebacker Smael Mondon said last February. “They’ve got a good leadership class, and I feel really good about it.”

That’s been borne out. The quarterback change also helped. Beck was quieter and on his own, while Stockton’s personality and playing style endeared him to teammates. Teams often feed off the personality of their quarterbacks. This year’s team pulled off comeback wins over Tennessee, Auburn, Ole Miss and Florida — and it did that last year too. This time, though, it improved as the season continued and looks much better heading into the CFP.

“We do our best to enhance our efforts each year with tweaks, but the fundamentals don’t change, and I think that has a lot to do with why our players and staff don’t flinch when they encounter challenging situations,” Brannon said. “Coach Smart does an incredible job of modeling this from the top, which is what you see in the highest-performing organizations in the world.”



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College Basketball Rankings: Coaches Poll Top 25 updated after Week 8

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The USA TODAY Sports Men’s Basketball Coaches Poll Top 25 has been refreshed following the eighth week of the season. It was a bit of a light week due to Christmas, but some showdowns still took place amid the holiday celebrations, resulting in some movement throughout the Top 25.

With conference play picking up this coming weekend, we’re getting into the nitty-gritty of the season, where the rankings will fluctuate week-in and week-out. While this past week was packed with tune-up games and not a ton of riveting action, that won’t be the case from now until April.

Regardless, the Coaches Poll Top 25 is certain to see plenty of movement. For now, here’s how things stack up after Week 8. This week’s updated rankings are below.

Michigan enjoyed a full week off and enters the week undefeated at 11–0. The Wolverines return to action with home games against McNeese State on Monday and USC on Friday.

Senior forward Yaxel Lendeborg has been the engine, stuffing the stat sheet with 15.6 points, 7.1 rebounds, and 3.8 assists per game. Michigan will look to stay perfect as conference play looms.

Arizona
Aryanna Frank-Imagn Images

Arizona rolled past Bethune 107–71 last Monday to improve to 12–0 on the season. The Wildcats host South Dakota State before traveling to Utah for a road test on Saturday.

Freshman guard Brayden Burries has emerged as a steady scorer, averaging 14.0 points per game. Arizona’s depth and tempo continue to overwhelm opponents early in the season.

Iowa State remained perfect at 12–0 after an off week. The Cyclones host Houston Christian on Monday and West Virginia on Friday.

Junior forward Milan Momcilovic leads the team at 18.3 points per game. Iowa State’s balance continues to separate it from most of the field.

UConn had the week off and remains one of the nation’s most complete teams at 12–1. The Huskies head to Xavier on Wednesday before hosting Marquette on Sunday.

Junior guard Solo Ball leads the backcourt with 15.4 points per game. This week offers a strong measuring stick against Big East competition.

Purdue
Robert Goddin-Imagn Images

Purdue stayed idle last week but remains firmly entrenched near the top of the Coaches Poll with an 11–1 record. The Boilermakers face a tricky week with a home matchup against Kent State on Monday before heading to Wisconsin on Saturday.

Senior forward Trey Kaufman-Renn continues to anchor the frontcourt, averaging a double-double at 13.9 points and 10.0 rebounds per game. Purdue’s ability to maintain consistency through a two-game week will be closely watched.

Duke remained idle last week and sits at 11–1 entering a two-game stretch. The Blue Devils host Georgia Tech on Wednesday before traveling to Florida State on Saturday.

Freshman phenom Cameron Boozer has been dominant, averaging 23.2 points and 10.0 rebounds per game. Duke will be tested defensively as ACC play intensifies.

Gonzaga extended its winning streak with a victory over Pepperdine on Sunday and sits at 13–1. The Bulldogs play three times this week, traveling to San Diego before hosting Seattle U and LMU.

Junior forward Braden Huff leads the way with 19.1 points per game. Gonzaga’s depth will be tested during the busy stretch.

Houston
John Jones-Imagn Images

Houston enters the week at 11–1 after a quiet stretch. The Cougars host Middle Tennessee State on Monday before heading to Cincinnati on Saturday.

Senior guard Emanuel Sharp continues to pace the offense with 17.9 points per game. Houston’s defensive pressure remains its calling card heading into conference play.

Michigan State enjoyed a week off and sits at 11–1 on the season. The Spartans host Cornell on Monday before traveling to Nebraska on Friday.

Senior forward Jaxon Kohler has been a force inside, averaging 13.9 points and 10.3 rebounds. Michigan State will look to sharpen its execution away from home.

BYU cruised past Eastern Washington 109–81 last Monday to improve to 12–1. The Cougars face a lone test this week with a road trip to Kansas State on Saturday.

Freshman star AJ Dybantsa has lived up to the hype, averaging 23.1 points per game. BYU’s offense remains one of the most explosive in the country.

11. Vanderbilt
12. North Carolina
13-T. Nebraska
13-T.
Louisville (+1)
15. Alabama
16. Texas Tech
17. Kansas
18. Arkansas
19. Illinois
20. Tennessee
21. Virginia
22. Florida
23. Iowa
24. Georgia
25. St. John’s

Dropped Out: No. 25 USC

Others Receiving Votes: Kentucky 35; USC 25; Utah State 14; Auburn 7; Saint Louis 6; Clemson 6; Seton Hall 5; Oklahoma State 5; Yale 4; UCLA 4; Saint Mary’s 4; LSU 3; California 2; Villanova 1; Miami (OH) 1; Indiana 1



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Petrino’s Friend Found a Workaround to Pay Taylen Green That’s Now Prohibited by NCAA

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Petrino’s Friend Found a Workaround to Pay Taylen Green That’s Now Prohibited by NCAA
photo credit: Craven Whitlow

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When Bobby Petrino returned to Arkansas after the 2023 season, his first task was finding a new quarterback.

In this era of college football, that also meant funding a new quarterback. For that, the former head coach leaned on his old friend Frank Fletcher.

The Little Rock-based businessman stepped up and footed a large chunk of the bill for Taylen Green, the talented signal caller Petrino identified to run his offense for the Razorbacks.

It hasn’t only been a transactional relationship, though. Over the last two years, Fletcher has been mindful of Green’s life after sports. Rather than simply handing the star quarterback a boatload of cash, he offered something few college athletes receive: personal relationship and mentorship.

“I had a wonderful two years with Taylen Green,” Fletcher said during Monday’s edition of Morning Mayhem on 103.7 The Buzz. “I was lucky that I happened to back a player that was that nice a kid and [had] great parents. I’ve learned a lot from him. I’m teaching him everything I know, and he wants to learn.”

Fletcher helped Green navigate the financial market by giving the QB1 homework, making him chart a series of stocks over a few months – something that could prove even more important after his subpar finish to the 2025 season likely impacted his pro prospects.