NIL
Nike Deal Total Value?


FYI, sorry for the length but good info.
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Grok, please compare South Carolina’s new Nike apparel deal to the previous deal with UA and explain which deal is better for the Gamecocks?
The University of South Carolina’s transition from Under Armour (UA) to Nike as its athletic apparel provider marks a significant shift, with the new Nike deal offering distinct advantages over the previous UA agreement. Below is a detailed comparison of the two deals based on available information, followed by an analysis of which deal is better for the Gamecocks.
Comparison of South Carolina’s Nike and Under Armour Deals Under Armour Deal (2016–2026)Duration: 10 years (July 1, 2016 – June 30, 2026) Total Value: Approximately $71.5 million Cash Compensation: $2 million signing bonus + $24.5 million in rights fees ($2.45 million annually) + $500,000 specifically for baseball.
Product Allotment: $44.5 million in product allowance over the term.
Scope:
Covered all 21 of South Carolina’s athletic programs, providing uniforms, footwear, apparel, and equipment.
Contract Clauses:Exclusivity clause prohibiting negotiations with competitors until 180 days before expiration (January 1, 2026). Right of first refusal, allowing UA to match any competing offer within 15 days.
Context: When signed in 2016, the deal was the second-most valuable in the SEC and seventh-most valuable nationally.UA began partnering with South Carolina in 2007 with a football-only contract ($10.8 million over 6 years), expanded to all sports in 2011 ($19 million over 6 years), and was extended in 2016. UA’s presence in college athletics has been declining, with South Carolina being the last SEC school partnered with UA after Auburn switched to Nike in 2024.
Additional Notes: Some fan and athlete sentiment on platforms like Reddit suggested dissatisfaction with UA’s apparel quality post-2015, citing cheaper-looking jerseys and fan gear. Concerns were raised about whether UA footwear contributed to injuries, though these claims lacked conclusive evidence. The deal was considered lucrative at the time but less competitive as the market evolved, especially with the rise of Name, Image, and Likeness (NIL) opportunities.
Nike Deal (2026–2036)Duration: 10 years (July 1, 2026 – June 30, 2036)
Total Value: Approximately $77.5 million (plus royalties)Cash Compensation: $5 million over the term ($500,000 annually). Product Allotment: $70 million in retail product + $2.5 million in supplemental product.
Royalties: 15% royalty rate on net sales of USC-licensed Nike products.
Scope: Covers all 21 Gamecocks athletic programs with uniforms, footwear, apparel, and equipment, including advanced technologies like Vapor F.U.S.E. uniforms (used by NFL teams) for football.
Additional Benefits: A’ja Wilson Integration: Nike will incorporate USC legend A’ja Wilson’s signature sneakers (in Gamecock colors) and travel/team gear for women’s basketball, with a potential $15 million cash alternative if not fulfilled.Uniform Redesigns: At least three new football uniforms and four women’s basketball uniforms in the first four years, plus a special alternate football uniform as part of Nike’s “energy program” with elite college programs.
Court Redesign: Nike will lead a redesign of the Colonial Life Arena basketball court.
Brand Alignment: Nike’s market dominance (ahead of Adidas and UA) and partnerships with high-profile SEC schools (e.g., Alabama, Georgia, LSU) enhance USC’s brand visibility.
Context: Announced on August 22, 2025, after the USC Board of Trustees approved the deal.
UA declined to match Nike’s offer, allowing USC to move forward with Nike.
The deal aligns with broader SEC trends, with 13 of 16 SEC schools partnered with Nike or Jordan Brand by 2026.
Nike’s deal is seen as forward-looking, emphasizing innovation, recruiting advantages, and potential NIL opportunities, though specific NIL components are not detailed.
Analysis:
Which Deal is Better for the Gamecocks? To determine which deal is better, we evaluate financial value, branding, recruiting impact, athlete benefits, and long-term potential.
Financial Value
Under Armour: $71.5 million over 10 years ($7.15 million annually, including $2.45 million in cash, $500,000 for baseball, and $4.45 million in product). The $2 million signing bonus boosted initial value.
Nike: $77.5 million over 10 years ($7.75 million annually, including $500,000 in cash and $7.25 million in product) plus a 15% royalty on net sales, which could significantly increase revenue depending on merchandise sales.
Assessment:
The Nike deal offers a higher total value ($77.5 million vs. $71.5 million) and includes royalties, which could provide ongoing revenue streams. However, UA’s deal had higher annual cash payments ($2.45 million vs. $500,000). If merchandise sales are strong (likely given Nike’s market dominance), the royalties could offset the lower cash component, making Nike’s deal financially superior in the long term.
Branding and Market Presence
Under Armour: UA’s declining presence in college athletics (no SEC schools after 2026) and perceived decline in apparel quality reduced its branding appeal. South Carolina’s status as UA’s last SEC school limited its visibility compared to Nike’s widespread presence.
Nike: Nike’s dominance in the sports apparel market and partnerships with 13 of 16 SEC schools (including powerhouses like Alabama and Georgia) align USC with a globally recognized brand. The “Swoosh” logo and association with icons like A’ja Wilson and Deebo Samuel (Jordan Brand) enhance USC’s marketability.
Assessment: Nike’s brand prestige is a clear advantage, elevating USC’s visibility and appeal to fans and recruits.
Recruiting Impact
Under Armour: Some Reddit discussions suggested UA’s gear was less desirable to recruits, particularly compared to Nike or Jordan Brand, which carry significant cultural cachet (e.g., Jordan’s appeal in basketball). However, UA’s deal was competitive financially, and there’s no definitive evidence it significantly hindered recruiting.
Nike: Nike’s market dominance and association with elite programs (e.g., Oregon, Clemson) likely make it more attractive to recruits. The inclusion of A’ja Wilson’s signature gear and advanced uniform technologies (e.g., Vapor F.U.S.E.) could further appeal to athletes, especially in football and women’s basketball.
Assessment: Nike’s brand and innovative offerings give it a recruiting edge, particularly as USC competes in the SEC, where most schools are Nike-affiliated.
Athlete Benefits
Under Armour: Provided quality apparel and equipment but faced criticism for declining quality post-2015. Concerns about footwear injuries were raised but not substantiated.
Nike: Offers cutting-edge technology (e.g., Vapor F.U.S.E. uniforms, new cleats) and personalized elements like A’ja Wilson’s sneakers for women’s basketball. The redesign of uniforms and the basketball court enhances the athlete experience and team identity.
Assessment: Nike’s deal provides superior technology and customization, likely improving athlete satisfaction and performance.
NIL and Future Opportunities
Under Armour: The UA deal, signed in 2016, predated the NIL era and lacked explicit NIL components. UA’s reduced college market presence limits its ability to offer significant NIL opportunities.
Nike: While the deal doesn’t explicitly mention NIL, the SEC’s trend (e.g., Tennessee’s Adidas deal with NIL components) suggests Nike may offer similar opportunities. The integration of A’ja Wilson’s brand could create NIL marketing opportunities for USC athletes, and Nike’s global reach supports future sponsorship potential.
Assessment: Nike’s deal is better positioned for the NIL era, offering potential for additional athlete earnings and marketing exposure.
Strategic Considerations
Under Armour: The deal was lucrative in 2016 but became less competitive as UA scaled back in college sports. The exclusivity clause and right of first refusal limited USC’s flexibility to explore better offers until late in the contract.
Nike: The deal aligns USC with a growing trend in the SEC (13 of 16 schools with Nike/Jordan by 2026) and offers flexibility for future branding and NIL innovations. USC’s athletic director, Jeremiah Donati, has prior experience with Nike at TCU, suggesting a strategic fit.
Assessment: Nike’s deal aligns with current and future trends in college athletics, offering greater strategic flexibility.
Conclusion
The Nike deal is better for the Gamecocks due to its higher total financial value ($77.5 million vs. $71.5 million, plus royalties), stronger brand alignment with SEC peers, enhanced recruiting appeal, superior athlete benefits (e.g., advanced uniforms, A’ja Wilson gear), and potential for NIL opportunities. While the UA deal provided higher annual cash payments and was competitive in 2016, its value has diminished as UA’s college market presence waned and apparel quality faced criticism. The Nike deal positions South Carolina for greater visibility, recruiting success, and long-term growth in the evolving landscape of college athletics, particularly in the NIL era.
NIL
Dylan Stewart, top 2027 NFL prospect, stays with Gamecocks, lands major NIL deal
COLUMBIA, S.C. (WCIV) — One day after South Carolina received word that star quarterback LaNorris Sellers was staying in town, another star said he plans to return to the fold.
Dylan Stewart, the Gamecocks’ star edge rusher, announced he is returning for his true junior season in 2026, according to Pete Thamel, ESPN’s college football insider.
Stewart has 11 sacks in his two seasons at South Carolina and has forced 6 fumbles. Among ESPN’s draft projections, he appears to be a top prospect for the 2027 NFL Draft.
READ MORE | “South Carolina QB LaNorris Sellers stays put, vows stronger return for 2026 season.”
The former five-star recruit and rising SEC pass rusher chose continuity over the transfer portal, agreeing to an NIL deal that places him among the highest compensated non-quarterbacks in college football, according to ESPN’s reporting.
South Carolina’s defense is back in reliable hands, as the Gamecocks ready themselves to bounceback from a 4-8 season.
After the pitiful finish, South Carolina head coach Shane Beamer shook up his coaching staff.
South Carolina is also expected to hire Penn State defensive line coach Deion Barnes as the defensive end and outside linebacker coach.
He’s been Penn State’s defensive line coach the past three years and worked with the line there since 2020. He coached Abdul Carter, Chop Robinson and Adisa Isaac.
BE THE FIRST TO COMMENT
READ MORE | “South Carolina to kick off 2026 football season at home against Kent State.”
NIL
Minnesota Football: Kerry Brown and three other Gophers to return for 2026
Safety Kerry Brown, cornerback John Nestor, and offensive linemen Greg Johnson and Nathan Roy all announced their return to Minnesota next season through the NIL collective Dinkytown Athletes on Tuesday. All four were starters this season and represent key returnees for the Gophers next season.
The announcements are part of Cub Foods’ contribution to Dinkytown Athletes.
These types of announcements have become commonplace in college football today, driven by the introduction of NIL and revenue-sharing agreements, as well as the transfer portal.
More announcements are expected in the coming days and weeks, so stay tuned.
NIL
Unexpected college football program among favorites for $2 million transfer QB
Florida quarterback DJ Lagway, a former five-star recruit and two-year starter, is now in the transfer portal after a 2025 season defined by inconsistency and organizational change in Gainesville.
In 2025, Lagway completed 213 of 337 passes (63.2%) for 2,264 yards, 16 touchdowns, and 14 interceptions, while adding 136 rushing yards and a rushing score.
However, the turnovers and a string of uneven performances contributed to a 4–8 season (2-6 SEC) for Florida and intensified scrutiny on the program’s direction.
Florida dismissed fourth-year head coach Billy Napier on October 19 following a 3–4 start and later hired Tulane’s Jon Sumrall to lead the program forward, a change that has prompted several top players to explore fresh starts.
Several Power Five programs have emerged as early fits for Lagway, with Baylor, LSU, and Miami frequently mentioned by national outlets.
Recently, On3’s Pete Nakos singled out Baylor, noting that home-state proximity and family ties to Waco could make the Bears an appealing landing spot.

A five-star dual-threat quarterback from Willis, Texas, Lagway entered college as one of the top prospects in the 2024 class, ranking as 247Sports’ No. 1 quarterback before signing with Florida in December 2022.
Lagway threw for 4,605 yards and 59 touchdowns as a senior, adding 953 rushing yards and 16 scores on the ground to earn Gatorade National Player of the Year honors.
He drew more than 30 offers from several Power Five programs, including Baylor, Alabama, Georgia, LSU, and Clemson, before committing to the Gators.
From a marketplace standpoint, Lagway arrives in January’s portal with considerable commercial value.
On3’s NIL tracker lists Lagway with an estimated valuation near $2.0 million, and the quarterback already has multiple reported brand partnerships, including Hollister, Red Bull, and Mercedes-Benz of Gainesville.
For Baylor, Lagway would offer a marketable, high-upside option who can start right away, with 2025 starter Sawyer Robertson expected to enter the 2026 NFL Draft.
Read More at College Football HQ
- Major college football team reportedly does not have ‘any interest’ in $2.4 million QB
- No. 1 college football team predicted to sign $2.1 million transfer QB
- Major college football program loses 15 players to transfer portal
- College Football Playoff team has ‘significant interest’ in 4,000-yard QB
NIL
$2.4 million transfer QB reportedly down to three college football programs
Bevies of college football players have made the decision to enter the NCAA transfer portal in the 2026 offseason.
In the weeks leading up to the portal’s opening, quarterbacks have dominated the headlines surrounding the entrants in the 2026 offseason. DJ Lagway, Brendan Sorsby, Dylan Raiola and Josh Hoover are among the most recent entries into the portal at quarterback.
The first well-known entry into the portal at quarterback was Sam Leavitt of Arizona State. Leavitt is entering the portal with two seasons of eligibility left.
The next school Leavitt transfers to will be his third in his college football journey. The 6-foot-3, 225-pounder began his collegiate career at Michigan State for his redshirt freshman season in 2023.
He has passed for 4,652 yards, 36 touchdowns and 11 interceptions while rushing for 810 yards and 10 touchdowns in three seasons. He earned Second Team All-Big 12 distinction and Big 12 Offensive Freshman of the Year in 2024.
While the portal has not officially opened, three schools have begun to separate themselves in the race for Sam Leavitt. Below is a look at the three schools that appear to be the final choices for Leavitt in the coming weeks.
LSU

Only two of the four quarterbacks to start for Lane Kiffin at Ole Miss were recruited by the Rebels out of high school. Both Jaxson Dart (USC) and Trinidad Chambliss (Ferris State) arrived in Oxford via the transfer portal.
LSU also has a strong track record with quarterbacks transferring in over the last decade, as both Joe Burrow and Jayden Daniels won Heisman Trophies two years after transferring in. As it relates to Leavitt, Daniels came to Baton Rouge by way of Arizona State in the 2022 offseason.
Oregon
Oregon has established itself as a destination for quarterbacks out of the transfer portal. Anthony Brown (Boston College), Bo Nix (Auburn), Dillon Gabriel (Oklahoma), and Dante Moore (UCLA) have all transferred to the Ducks and have each won 10 or more games in each season.
Adding to Leavitt’s interest in Oregon is its proximity to his hometown. He is from West Linn, Oregon, a suburb located just south of Portland.
Indiana

Indiana is the final school Leavitt is eyeing. The transfer portal has been crucial to Indiana fielding successful quarterbacks under Curt Cignetti.
The Hoosiers grabbed Kurtis Rourke from Ohio in the 2024 offseason and immediately went to a College Football Playoff the following season. California transfer Fernando Mendoza immediately won a Big Ten Championship and a Heisman Trophy and clinched the No. 1 seed in the 2025 College Football Playoff.
NIL
Missouri DE Damon Wilson II countersues Georgia, setting up a potentially major NIL legal battle
A messy player-school NIL dispute just got messier.
Less than a month after Georgia sued Damon Wilson II for transfer damages, Missouri’s star pass rusher filed a countersuit against Georgia, setting up a potentially precedent-setting NIL legal battle between an athlete and school.
“Recent court decisions have changed the landscape of college football and paved the way for NIL payments,” Bogdan Susan, one of Wilson’s attorneys, told PowerMizzou.com. “What has not changed is that college football players still have only four years of competition to realize their potential and try to achieve their dreams of playing in the NFL. A lot of trust is put into the colleges and coaching staffs. Coaches are not limited to four years of competition. The University of Georgia has been playing football for over 133 years. Damon has four years to play and he spent half of that time at Georgia. Decisions to transfer are not always about money. Stopping a young man from pursuing his dreams by forcing him to pay money that he has not received is just wrong.”
Wilson filed a 42-page complaint in Boone County, Mo. on Tuesday morning, an action first reported by The Athletic, alleging a civil conspiracy involving Georgia and its collective for trying to “penalize Wilson for his decision to transfer.” The defendants named in the suit are the University of Georgia Athletic Association, the Classic City Collective and former Classic City CEO’s Matt Hibbs and Taylor Potts.
The suit alleges Georgia didn’t immediately put Wilson’s name in the transfer portal last January and also lied about his buyout, telling multiple unnamed Power 4 programs that they’d owe Georgia $1.2 million if Wilson transferred to their school.
“UGAA’s actions signal that it is stuck in its old ways. The era of universities exerting total control over the career trajectories and rights of their student-athletes has been dead for nearly half a decade. Nonetheless, UGAA has demonstrated that, left to its own devices, it will attempt to exploit every loophole to deprive student-athletes like Wilson of the ability to reap the benefits of full and fair competition for their NIL rights. 23. No longer willing to endure UGAA’s harassment campaign and ready to hold UGAA and CCC accountable for their tortious interference with his business expectations when he entered the portal and chose to transfer, their breach of the Term Sheet’s Confidentiality Agreement, and UGAA’s efforts to tarnish his reputation as he pursues his lifelong dream of playing in the NFL, Wilson brings this action.”
Wilson’s claim hinges largely on the document signed by the player, the Classic City Collective and Hibbs and Potts. The involved parties signed a term sheet. Wilson’s suit claims the term sheet is not binding.
“The Term Sheet stated that it ‘preced[es]’ a ‘full License and Option Agreement,’ and specifically provided: ‘In the event the parties agree to this Term Sheet, then they shall work cooperatively to set forth these terms in a full legal contract including all the standard provisions of NIL licensing agreements.’ The Term Sheet further stated that Wilson ‘should seek legal counsel before finalizing the full License and Option Agreement.'”
The suit claims that Wilson, as part of a group of Georgia players, “without counsel present and with UGAA employees telling him that time was of the essence.” The suit alleges not only that Wilson signed the term sheet under pressure, but that the full binding contract was never presented, much less signed.
“The parties thus never executed a legally binding agreement containing any of the provisions in the Term Sheet,” the suit states.
The suit further claims that UGAA and the Classic City Collective violated the term sheet’s confidentiality agreement “by disclosing one or more of the Term Sheet’s provisions to sympathetic news outlets and affiliates to tarnish Wilson’s reputation.”
This is believed to be the first time a school and an athlete have taken each other to court over an NIL issue. The resolution could depend on whether or not Wilson’s NIL agreement with Georgia’s collective was a binding contract.
The UGAA lawsuit against Wilson recently filed seeks liquidated damages of $390,000. Wilson’s countersuit claims those funds are not liquidated damages, but instead penalties for transferring from Georgia.
“A penalty provision masquerading as a “liquidated damages” provision is unenforceable,” the filing reads. “It makes no effort to reasonably quantify damages that are difficult to ascertain, and it serves only to penalize Wilson for his decision to enter the transfer portal.”
Wilson’s suit also alleges defamation against UGAA, referencing a statement from Chief Marketing Officer Steven Drummond made to ESPN: “When the University of Georgia Athletic Association enters binding agreements with student-athletes, we honor our commitments and expect student-athletes to do the same.”
The suit clams “UGAA’s statement implies that Wilson is dishonest in his business dealings and his profession, impairing his ability to enter into future NIL agreements, and harms his reputation.”
Wilson was one of the top edge defenders in the SEC in 2025, recording 9 sacks, tied for third-most in the SEC, and 49 total pressures, second-most in the SEC. He is currently expected to play for Missouri in the Taxslayer Gator Bowl on Saturday. He has not declared his intent for next season. He has until January 14 to enter his name into the NFL Draft as an underclassman.
This story will be updated as more information becomes available.
Cody Goodwin covers the Missouri Tigers for PowerMizzou and 247Sports. Follow him on Twitter/X at @codygoodwin.
PowerMizzou.com publisher Gabe DeArmond contributed to this report.
NIL
Georgia, Ex-Football Player Suing Each Other in NIL Dispute
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