Motorsports
Victory At VIR For Pratt Miller Motorsports!
Between the two series, IMSA and FIA, Corvette Racing and the second-year Z06 GT3.R have been on a tear! This weekend, Pratt Miller Motorsports, AWA Racing, and DXDT Racing headed over to the famed track at Virginia International Raceway for the Michelin GT Challenge at VIR. This racing coverage, along with the majority of our digital content, is FREE and not behind a paywall. When any pop-ups appear, please click to dismiss them and continue enjoying the coverage. Before we get to the full official press release from Corvette Racing and some of our bonus coverage, let’s take a look at some of VIR’s milestones after yesterday’s win and podium finish.
Milestones Highlighted In Corvette Racing’s Press Release
- Garcia and Sims now lead by 53 points heading into the final two races of the season, and Chevrolet extended its Manufacturers Championship lead to 81 points with 770 points still remaining in the final two events.
- The win Sunday was the seventh for Corvette Racing at VIR in IMSA competition.
- The Pratt Miller-run Corvette team also now has won at least one IMSA race in 25 of 26 seasons.
- The No. 4 Corvette of Nicky Catsburg and Virginia’s Tommy Milner placed third overall and in class for their second podium finish in three races.
- Sunday marked the first time this year that both GTD PRO Corvettes finished on the class podium.
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What’s Inside Today’s Racing Coverage
- The Official Full Michelin GT Challenge at VIR Press Release From Corvette Racing
- CORVETTE RACING Z06 GT3.R POST-RACE DRIVER QUOTES, provided by Corvette Racing
- Bonus Coverage: Celebrate with Pratt Miller Motorsports on Facebook
1) The Official Full Michelin GT Challenge at VIR Press Release From Corvette Racing: Authored by Ryan Smith and Judy Kouba Dominick
CORVETTE RACING AT VIR: Garcia, Sims Take VIR Victory!
First GTD PRO win of 2025 as Pratt Miller Corvettes take two podium spots
ALTON, Virginia (August 24, 2025) – Corvette Racing by Pratt Miller Motorsports scored its first victory of the season as Antonio Garcia and Alexander Sims won the Michelin GT Challenge at VIR on Sunday in their championship-leading No. 3 Chevrolet Corvette Z06 GT3.R.
The timing of the result couldn’t have been better as Sims took the checkered flag by 1.070 seconds over the No. 81 Ferrari – the closest car to the No. 3 in the GTD PRO points standings for the IMSA WeatherTech SportsCar Championship.
Garcia and Sims combined to lead for 41 of 81 laps. They now lead by 53 points heading into the final two races of the season, and Chevrolet extended its Manufacturers Championship lead to 81 points with 770 points still remaining in the final two events.
The win Sunday was the seventh for Corvette Racing at VIR in IMSA competition. Garcia won for the fifth time at VIR – most among active drivers – and Sims is now a two-time winner. The Pratt Miller-run Corvette team also now has won at least one IMSA race in 25 of 26 seasons.
The No. 4 Corvette of Nicky Catsburg and Virginia’s Tommy Milner placed third overall and in class for their second podium finish in three races. Sunday marked the first time this year that both GTD PRO Corvettes finished on the class podium.
Garcia and Catsburg began from fourth and fifth on the grid with the Pratt Miller team electing to split strategies between the two cars in the first race stint. The No. 3 Corvette was the first GTD PRO to make its first scheduled pit stop at the 46-minute mark for fuel, fresh tires and a driver change to Sims. The move paid dividends as the No. 3 moved to the lead after the class pit cycle as Sims took advantage of better tire management and a quick stop by the pit crew.
Catsburg went about 10 minutes deeper in the opening stint before handing over to Milner to go to the end of the race. The No. 4 went from second to seventh after the pit stop but the advantage of fresher tires allowed Milner to catch back up to a four-car battle for third through seventh while saving fuel.
The race swung further in the direction of the two Corvettes as they both made their final stops just inside the final hour and minutes before the race’s second full-course yellow to gain valuable track position. Sims and Milner ran first and second for the final two restarts before a pace advantage for the Ferrari elevated it to second, but it was not quick enough to chase down Sims and the No. 3 Corvette.
In GTD, AWA’s No. 13 Corvette of Matt Bell and Orey Fidani placed eighth in class but critically won the Akin Award for the second race in a row and second consecutive season at VIR. The result vaulted Fidani back into the lead of the season-long championship and a step closer to having AWA return to the 24 Hours of Le Mans next year.
DXDT Racing’s Alec Udell made a huge jump to second place in class in his first stint. A slow pit stop, however, knocked the No. 36 Corvette and Robert Wickens down the order to eighth after the class cycle. Unlike the GTD PRO Corvettes, the DXDT entry did not make it into the pitlane before the yellow with an hour to go. Wickens and Udell, in their final race of the year together, ended 10th in class.
The next race for the Corvette Z06 GT3.R in IMSA is the Battle on the Bricks at Indianapolis Motor Speedway on September 21.
JESSICA DANE, CORVETTE RACING PROGRAM MANAGER:
“Congratulations to Antonio, Alexander and everyone at Corvette Racing by Pratt Miller Motorsports on today’s victory and two podium finishes at VIR. The strategy and execution by both the No. 3 and No. 4 Corvette teams were perfect and showed that ‘Never Give Up’ spirit of Corvette Racing. It’s great for our Corvette Z06 GT3.R program, good for the Manufacturers Championship and good for the Drivers Championship as well.”


2) CORVETTE RACING Z06 GT3.R POST-RACE DRIVER QUOTES, provided by Corvette Racing
ANTONIO GARCIA, NO. 3 CHEVROLET CORVETTE Z06 GT3.R:
“Finally! It feels like VIR has always been good for us. It’s been more than a year since our last win and we’ve been chasing it forever it seems. There was always something going on or this or that. It was a perfect race. It played out how we wanted by jumping everyone on the first stop. I’m very, very happy. Alex did a fantastic job. I’m so pleased and happy for this team and for Team Chevy. This is a great day for all of us in the championship for Drivers and Manufacturers.
“I was very nervous but very confident in the team and in Alex. We called a good race and it played out how we wanted. The Corvette had really good race pace, for sure. So I’m very glad for Team Chevy and our Corvette community. We’ve been chasing this win for more than a year. It’s great to do it again here at VIR.”
ALEXANDER SIMS, NO. 3 CHEVROLET CORVETTE Z06 GT3.R:
“I was just doing my job. Antonio did a fantastic job in his first stint and the team called a great strategy. We went aggressive on the first stop to try and force a situation, and it seemed to work. We could just about hold the gap to the BMW who had a significant fuel advantage on us had it stayed green. We were fortunate with that second yellow but I think we just about had the race anyway. A really great job by everyone. The Corvette was fast today. The Michelin tires held on nicely. In these temperatures they were working hard but held on well. It was a really enjoyable race and it’s great to get our first win of the year.”
TOMMY MILNER, NO. 4 CHEVROLET CORVETTE Z06 GT3.R:
“It’s a fantastic day for everyone at Pratt Miller and Corvette Racing. We’ve been in contention a couple times this year and things didn’t go our way. But they did today. This is really good for the 3 car guys in their championship and of course Chevrolet in the Manufacturers Championship. On all fronts it was really, really good. For us, I would have loved to have been P2 but we just didn’t have the pace of the Ferrari. If I look at the whole event as a whole and the race, we were quite far back in P6 early. Things just worked out for us with the second yellow and the timing of it. Days like today where the engineers work so hard, the mechanics work so hard and they do everything right… I’m just really, really pleased to be on the podium for these guys. An all-around great weekend.”
NICKY CATSBURG, NO. 4 CHEVROLET CORVETTE Z06 GT3.R:
“Excellent execution by the team today! I felt like we weren’t the fastest car today or this weekend. But the team did such an amazing job for P1 and P3. It was really tough to keep the Ferrari behind. They showed some real pace at the end. So I’m super-happy with a 1-3 today. It’s good for all championships involved, and the team can be very happy with the results today.”
MATT BELL, NO. 13 CHEVROLET CORVETTE Z06 GT3.R:
“The objective coming into this event was to leave with the Akin Award lead, and we’ve done that. Great job from the team and the crew. The car was good all weekend. We were fast and in the mix today. It was one of Orey’s best qualifying performances of the year as well. We’re building nice momentum going into the endurance races where we know we are always strong. A best-case scenario result from the last sprint race of the year, so now we can look forward to Indy.”
ALEC UDELL, NO. 36 CHEVROLET CORVETTE Z06 GT3.R:
“We’ve got really talented people. We’ve got a really good race car. For one reason or another it just hasn’t worked out. I believe there’s always a divine plan in some things, so we’ll focus forward on it. It’s a bummer because I think Robbie has had a ton of pace and I think we’ve had a couple times this year and for sure two races that were, I’d say, bad luck and we should have had the result that we wanted and deserved. But I’m really looking forward to Indy and grateful that we have that opportunity with the team. These guys really have put in the effort and really worked hard to earn a spot on the podium and a spot on the top step. I know it’s coming.”
ROBERT WICKENS, NO. 36 CHEVROLET CORVETTE Z06 GT3.R:
“It was a tough day all around. I think on every weekend we kept chipping away at it. We didn’t start the weekend particularly strong, but we just got better and better every session. Alec did a good job of qualifying and did an amazing job at the start of the race to get us up into P2. And then, unfortunately, at the first stop, I don’t exactly know what happened. What I do know is that everyone at DXDT Racing has been so good in the pits all season long. For whatever reason, we couldn’t get a wheel off and we lost some track time. And then I was defending against the yellow Ferrari and we had some contact in Turn One; it wasn’t anything that egregious, but for whatever reason the car never felt the same again so I don’t know if I did some suspension damage or whatever, but from there on it was just really struggling for pace. We also had some electrical gremlins, so kind of a race to forget and definitely not the way I wanted to end my first year with Corvette and DXDT Racing. I really wanted to end on a high end with a bang. But that’s racing sometimes. I think this team has done such a great job always putting the car in contention to be where we need to be. And these things happen sometimes. Now the goal is to try to make sure I can be here with DXDT Racing and Corvette in 2026.”


3) Bonus Coverage: Celebrate with Pratt Miller Motorsports on Facebook
You can feel the excitement from racing enthusiasts on Pratt Miller Motorsports’ celebratory Facebook post! If you are a Facebook member, you can click anywhere on the embedded post below to engage with other enthusiasts.
“WINNERS! Antonio and Alex take the No. 3 Corvette straight to the top step at VIR! To make the celebration even sweeter, Tommy and Nicky join them on the podium with a hard-fought P3 finish for the No. 4.
Victory lane is always special, but sharing it side-by-side with your teammates makes it unforgettable.
With VIR behind us, just two endurance rounds remain, Indianapolis and Petit Le Mans in Atlanta. The final battlegrounds of the 2025 season are set!”
Celebratory Photos Shared By Pratt Miller Motorsports



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Motorsports
DeLuca, Padroff, Collins: Recent Death Notices From Brookfield
BROOKFIELD, CT — Recent death notices from Brookfield.
Barry David Padroff, 85, died Dec. 21, 2025, the founder, president and CEO of BrewMaster Coffee Service, which he launched in 1965 and led for 28 years, and a longtime enthusiast of stock-market tracking, cruising, beachgoing, estate sales, landscape design and stamp collecting.
Kevin Shail, 70, died Dec. 16, 2025, a longtime lithographic printer with Modern Printing and Quebecor Printing and an avid “Fan Man” known for collecting antique hot air fans and mechanical devices and for regularly attending steam-engine and antique machinery shows.
Christian Richard Chemero, 59, died Dec. 15, 2025, an artist and craftsman educated in studio art whose pursuits included drumming, woodworking, photography, mountain climbing, biking, fishing, wildlife rescue, and documenting the natural world through his lens.
Virginia M. “Ginny” DeLuca, 90, died Dec. 10, 2025, a business owner of NAPROCO LLC and lifelong auto-racing enthusiast who sponsored drivers, founded Petty Cash Motorsports, followed weekly races at the track or on Flo, and centered her days around motorsports, faith, and Christmas.
Francis J. (Fran) Collins, 92, an attorney and longtime public servant who founded a private law practice, served in the Connecticut General Assembly, and enjoyed golf, skiing, hiking and fitness, died Dec. 6, 2025.
Judith “Judy” Bradley, 79, died Nov. 15, 2025, after a long illness, a career executive secretary most recently in municipal Parks and Recreation whose sharp wit, quick humor, and gift for keeping gatherings lively defined her days beyond work.
Motorsports
MWDRS Announces Schedule Adjustment, Added Payouts at US 131
The Mid-West Drag Racing Series (MWDRS) has announced a schedule adjustment for its upcoming event at US 131 Motorsports Park in Martin, Michigan, along with added prize money across several classes. The move comes as part of the series’ effort to support both the track and the inaugural NHRA Great Lakes Nationals scheduled there in September.
“It is clear that our MWDRS Racers, along with competitors from many other series, have a genuine affection for the Martin, Michigan track,” said MWDRS founder Keith Haney. “We are proud to announce our support for both US 131 and the NHRA, specifically regarding the NHRA’s September race at the venue.”
To help build momentum around that event, MWDRS has elected to shift its US 131 race weekend to July 31–August 1. Haney noted that the schedule change is intended to benefit both organizations.
“We feel that by adjusting our schedule July 31st – August 1st, both organizations will ultimately benefit,” Haney said.
As part of the continued collaboration with US 131 Motorsports Park and the Peterson family, MWDRS also announced additional purse money for racers across multiple categories. Thanks to US 131, bonuses include:
- Pro Mod Slammers: $2,000 added
- Top Sportsman: $1,000 added
- Top Dragster: $1,000 added
MWDRS is also contributing to the purse structure, with an extra $250 going to both the Pro Jr. Dragster and Sportsman Jr. Dragster classes.
Haney emphasized the series’ longstanding relationship with the Peterson family and the track’s Northern Nationals tradition.
“We are thrilled to continue our strong relationship with the Peterson Family and the tradition of their Northern Nationals,” he said. “While we have not hosted a race in July or August for the past three years, we have elected to move our race in order to support our friends and the track, building excitement around the NHRA event.”
The Michigan stop has become one of the most anticipated on the MWDRS calendar, drawing passionate local and regional fan support alongside deep racer participation. The added purse and cooperative scheduling are designed to continue strengthening that footprint while supporting the broader drag racing community.
More information about the Mid-West Drag Racing Series season schedule and class purse structure can be found at www.MidWestDragRacingSeries.com.
This story was originally published on December 29, 2025. 

Motorsports
Hendrick Motorsports spending offseason fine-tuning pit crews, choreography
Despite winning a championship and having a couple of the top pit crews in NASCAR, Hendrick Motorsports is still working. In the offseason, the pit crew members at Hendrick have been practicing and refining their skills and choreography.
Since the Next Gen car debuted with the single lug wheels, it has changed pit stops and pit crews entirely. We saw Joe Gibbs Racing and 23XI Racing try to reinvent the pit stop with a new kind of choreography that was a boom-or-bust style. It either worked or it ruined the stop.
This season, teams implemented a new move for the jackmen that involved swinging the jack around the back as they ran from the right side to the left. The momentum from swinging it around proved to be a slight improvement over lugging it the old-fashioned way.
While we talk about cars and drivers and crew chiefs and pit strategy, the real work is being done behind the scenes. The folks at Hendrick Motorsports know improvement is a must. If you don’t improve, everyone else will. While the No. 9 crew won the Most Valuable Pit Crew Award for 2025, they could easily fall behind without putting in the work now.
“We know we have the right athletes here, so, now it’s finding the right combination to make it work. So, we’ve been doing that,” said Hendrick pit crew coach Jacob Claborn. “That’s been our focus the first couple of weeks this December, focusing on mixing and matching some groupings and trying to find the right combination and bringing along our development guys. They’ve probably been practicing the most of anybody since Phoenix.”
For the 2026 season, we could see more tricks and moves from these pit crew members. Hendrick Motorsports works so hard on making these improvements, no matter how big or small, and it shows during the season. Hendrick might have new choreography for the new year.
“We’re always trying to keep an open mind to choreography – is there a better way?” Claborn said. “I think you saw this year whereas some of our jackmen went to different takeaways on the right side, trying to find speed there, we have some additional practice going into this offseason realizing that while they’re currently fast in the way they’re doing it, there may be a faster way. So, we’ve been practicing some of that choreography with some of the individual positions.”
It sounds like hard work. We are talking about pit crews that can put down 8.5-second stops. So, how do you improve on a time quicker than the world record for the 100m dash? That’s where the small improvements come in.
When it comes to late race pit stops, tenths of a second matter. Winning races in the Next Gen era means having a great pit crew. Hendrick Motorsports is finding new ways to improve. Will we see other teams discover new ways of changing four tires?
Motorsports
Tribute Ride: KOHR Motorsports Unveils No. 60 Mustang GT4 Honoring Greg Biffle at Daytona
In the world of motorsports, numbers are more than just identifiers; they are legacies. They represent history, triumph, and sometimes, profound loss. This January, as the engines roar to life at the World Center of Racing, one number will carry a heavier weight than usual.
Kohr Motorsports has announced they will run a special tribute livery on their No. 60 Ford Mustang GT4 to honor the late Greg Biffle, his family, and friends lost in a tragic plane crash earlier this month. The tribute is set to debut at the season-opening IMSA Michelin Pilot Challenge race at Daytona International Speedway. On this track, Biffle’s grit and talent were often on full display.
A Nod to a Championship Legacy
For race fans, the No. 60 is inextricably linked to Biffle’s dominance in the early 2000s. The livery chosen by Kohr Motorsports isn’t just a design. It’s a time capsule. The team is recreating the iconic paint scheme from Biffle’s 2002 NASCAR Busch Series championship run.
That 2002 season was a masterclass in consistency and speed. Driving for Roush Racing, Biffle secured four wins and 20 top-five finishes, cementing his place as one of the sport’s elite talents. By bringing this specific look back to the track on a modern Ford Mustang GT4,
Kohr Motorsports is bridging eras, reminding everyone of the “Biff’s” hard-nosed driving style that earned him a spot among NASCAR’s 75 Greatest Drivers.It’s a fitting homage. Just as Biffle wheeled a Ford to glory two decades ago, Evan Slater and Ray Mason will pilot this modern Ford Mustang GT4, carrying his memory through the high banks of Daytona.
The Emotional Weight Of The Roar Before The 24
The timing of this tribute adds another layer of emotion to an already charged atmosphere. The Roar Before the Rolex 24 and the subsequent BMW M Endurance Challenge are the traditional kick-off to the North American racing calendar. It’s usually a time of optimism and fresh starts. However, the loss of Biffle, a figure known as much for his off-track humanitarian efforts as his on-track aggression, has cast a somber shadow over the garage area.
Kohr Motorsports took to Instagram to share their motivation, stating, “In light of last week’s tragedy involving one of NASCAR’s 75 Greatest Drivers and off-track humanitarian, Greg Biffle [including his family & friends], Kohr Motorsports will be running a tribute 2002 NASCAR Busch Championship No. 60 Ford livery.”
This gesture goes beyond marketing or branding. It speaks to the tight-knit nature of the racing community. When a legend passes, especially under such heartbreaking circumstances involving family, the paddock comes together. The No. 60 won’t just be competing for position. It will be racing for a memory.
Drivers Slater and Mason Ready for the Challenge
While the Kohr livery is the headline, the race itself remains a grueling test of endurance. Drivers Evan Slater and Ray Mason have been tapped to share the driving duties for the No. 60. For Slater and Mason, the pressure will be palpable. Daytona is unforgiving.
The road course layout, which utilizes the high-banked oval turns, requires precision and nerve. Driving a car that is essentially a rolling memorial adds a psychological element that few drivers ever have to manage. Every lap turned will be a salute to Biffle’s enduring impact on Ford performance and American racing culture.
Tuning In: How to Watch the Tribute
Fans wanting to see the Kohr tribute car in action won’t have to wait long. The racing action kicks off with the Roar Before the 24, leading up to the main event. The 4-hour BMW M Endurance Challenge begins at 1:45 PM ET on Friday, January 23rd.
This race serves as the curtain-raiser for the 64th annual Rolex 24, setting the stage for a weekend of intense competition. For those who can’t make the pilgrimage to Daytona Beach, live streaming coverage will be available starting at1:40 PM ET on Peacock.
Ode To A Legend
As the No. 60 Ford Mustang GT4 takes the green flag, it will serve as a powerful reminder of the fragility of life and the enduring power of a racer’s legacy. Greg Biffle may be gone, but thanks to Kohr Motorsports, his colors will fly at Daytona once more.
Motorsports
What Cologne Does Each Driver Wear?
Formula 1 drivers are among the most recognizable athletes in the world, known not only for their precision on the track but also for their carefully managed public image off it. From tailored fashion choices to luxury watches and grooming routines, every detail contributes to how these global sports figures present themselves. In recent years, fans and lifestyle media alike have shown growing curiosity about a more personal detail: the fragrances Formula 1 drivers choose to wear. While performance defines their careers, scent plays a quieter yet meaningful role in their off-track identity.
Luxury Fragrance as Part of the F1 Lifestyle
The interest in Formula 1 drivers’ perfume choices reflects a broader fascination with the luxury lifestyle surrounding the sport. Drivers frequently partner with premium brands and appear at high-profile events where presentation matters. Retail platforms such as Parfumdreams have observed increased interest in high-end fragrances often associated with motorsport culture, reinforcing the idea that scent has become part of modern athlete branding. For fans, discovering the colognes/perfumes linked to their favorite drivers offers a sense of connection to a world that otherwise feels distant and exclusive.
Do Formula 1 Drivers Publicly Share Their Cologne Choices?
Unlike watches, cars, or clothing, colognes and perfumes are rarely disclosed explicitly by drivers. Most Formula 1 professionals keep their fragrance preferences private, and there are few confirmed statements about specific scents they wear. However, interviews, brand partnerships, and lifestyle features occasionally provide clues. In some cases, drivers have been linked to luxury fragrance houses through sponsorships or fashion collaborations, suggesting alignment with certain scent profiles rather than direct confirmation of daily use.
This level of ambiguity has only fueled public interest. Fans often speculate based on a driver’s personality, nationality, or personal style, turning fragrance discussions into part of wider lifestyle conversations rather than factual declarations.
How Personality and Image Influence Fragrance Choices
Fragrance selection is deeply personal and often reflects character traits. In Formula 1, drivers are known for distinctly different personas. Some project a calm, understated image, while others embrace boldness and charisma. These contrasts naturally influence assumptions about fragrance preferences. A driver known for precision and discipline may gravitate toward clean, refined scents, while a more expressive personality may favor intense, statement-making colognes and perfumes.
Lifestyle experts note that athletes at this level often choose fragrances that align with confidence and longevity rather than novelty. Long-lasting compositions that transition well from daytime commitments to evening appearances are particularly popular among high-profile individuals with demanding schedules.
The Role of Sponsorships and Brand Associations
Brand partnerships play a significant role in shaping public perceptions of what Formula 1 drivers wear, including fragrance. Many drivers collaborate with luxury fashion houses that also produce cologne and perfumes. While this does not guarantee personal use, these associations influence consumer assumptions. When a driver becomes the face of a luxury brand, fans often interpret that partnership as a reflection of personal taste.
Fragrance brands benefit from this association as well. Motorsport conveys speed, precision, and excellence—qualities that translate well into luxury marketing. Even without explicit endorsements, the visual and cultural connection between Formula 1 and premium fragrance remains strong.
Regional Influences on Scent Preferences
Formula 1 is a global sport, and drivers come from diverse cultural backgrounds. Regional fragrance preferences can influence personal taste. European drivers may lean toward classic eau de parfums rooted in traditional perfumery, while those from warmer climates might prefer fresher compositions suited to heat and travel. These cultural nuances contribute to the intrigue surrounding driver fragrance choices.
As drivers travel extensively throughout the season, practicality also matters. Scents that perform well across different climates and environments are often favored. This functional approach mirrors the performance-driven mindset seen on the racetrack.
Why Fans Are Increasingly Interested in Driver Grooming Habits
The rise of social media has changed how fans engage with Formula 1 personalities. Formula 1 drivers have a huge female fanbase and they tend to be more interested in every aspect of a driver’s life. Drivers now share more glimpses of their daily routines, fashion choices, and personal moments. This transparency has extended interest beyond racing statistics to lifestyle habits, including grooming and fragrance.
Cologne and perfume, in particular, appeal to fans because they are accessible. While driving a Formula 1 car is unattainable for most, wearing the same fragrance as a favorite driver feels achievable. This relatability factor has helped fragrances become part of broader fan culture discussions.
Media Speculation and Fragrance Culture
Lifestyle magazines and online platforms frequently explore the topic of celebrity fragrances, and Formula 1 drivers are no exception. These features often combine informed speculation with analysis of a driver’s public image. While not definitive, such articles shape popular narratives and influence purchasing decisions among fans.
This trend reflects the growing intersection between sport, fashion, and lifestyle media. Formula 1 drivers are no longer viewed solely as athletes but as global influencers whose choices, real or perceived, impact consumer behavior.
Cologne and Perfume as a Symbol of Confidence and Routine
For elite athletes, routine plays a crucial role in performance and mental focus. Many rely on consistent habits to maintain stability amid intense competition. Fragrance can be part of that routine, offering familiarity and confidence before public appearances or high-pressure events.
Although drivers rarely discuss this aspect openly, experts in sports psychology suggest that sensory cues, including scent, can contribute to mental preparedness. This perspective adds depth to the fascination with what colognes Formula 1 drivers might choose.
Impact on the Luxury Fragrance Market
Interest in Formula 1 drivers’ lifestyle choices has a tangible impact on the fragrance market. Searches for luxury men’s colognes often spike around major racing events, particularly when drivers appear in fashion or lifestyle features. The association with elite performance enhances the aspirational appeal of premium scents.
Retailers and fragrance houses are increasingly aware of this crossover potential. Motorsport-themed campaigns and partnerships are becoming more common, further blending the worlds of racing and luxury perfumery.
Motorsports
Who was the best rookie of F1 2025? Our writers have their say
The 2025 Formula 1 season welcomed an unusually high number of rookies onto the grid which provided a focus point throughout the campaign.
While some of the rookies starred, others floundered and some didn’t even make it to the end of the season. Here’s who our writers have picked as the standout rookie of the year.
To be fair to the rookie class of F1 2025, they were all pretty solid. Andrea Kimi Antonelli, for example, claimed a couple podiums and a Miami sprint pole to show great promise at just 18 years old when he made his debut. Then there is Isack Hadjar, who again claimed a podium and ended up with a Red Bull promotion for 2026.
But perhaps the more left-field choice for best rookie is Gabriel Bortoleto and that’s who I’m going for. Yes, he spent much of the season towards the back, but he was in a Sauber and it is his qualifying record which stands out.
The 21-year-old ended the campaign level with Nico Hulkenberg in the team-mate head-to-head battle (12-12, 15-15 with sprints) and how impressive that is cannot be understated, considering the quality and experience of the German. I would thus argue that Bortoleto being level with him is more impressive than Hadjar having a number over Liam Lawson.
Andrea Kimi Antonelli – Jake Boxall-Legge
Everyone’s going to say Isack Hadjar here and I don’t disagree with that sentiment, but for the sake of variety I’ll say something different and say Antonelli. The highly-rated Italian was incredibly close to Russell, one of the season’s star performers, in terms of qualifying pace and race performance across the final rounds of the year.
Andrea Kimi Antonelli, Mercedes
Photo by: Andy Hone/ LAT Images via Getty Images
Rookie seasons do not need to be flawless, and nor should they be; while drivers are expected to step up to the highest level and perform, mistakes and errors are a vital part of their learning. And Antonelli went through that arduous process across the European leg of the season, hurt by Mercedes’ rear-suspension updates that took away the familiarity of this year’s W16 and led Antonelli into a spiral. That he was able to recover, supported by the team, demonstrated that he was able to turn the corner and rebuild his waning confidence.
That’ll serve him well in his second season; if the going gets tough as Antonelli gets his head around the new regulations, he’ll at least be able to lean on the confidence that he can recapture his form.
And let’s not forget his podiums in Montreal, Brazil, and his recovery from 17th to third in Las Vegas after an extended stint on the hard tyres. He’s shown more than just glimmers of potential, and the target now will be to match Russell on a much more regular basis.
Isack Hadjar – Owen Bellwood
The crop of rookies that entered Formula 1 in 2025 was strong – especially when you consider that just one new racer will join the grid next year and there were no full-time rookies in 2024. Pundits were right to laud Sauber’s Garbiel Bortoleto for his consistency over the season, and Mercedes’ Andrea Kimi Antonelli has shown flashes of brilliance over the year, but form me there’s no question that Isack Hadjar has been the rookie of the season.
The Racing Bulls driver had a rough start to the year, crashing on the formation lap of the Australian Grand Prix and suffering the wrath of Helmut Marko in the process. But rookie seasons are about learning from mistakes, and boy did he.
After a tearful hug with Lewis Hamilton’s father in Melbourne, Hadjar kicked off his season proper in China, where he out-qualified and out-raced his much more experienced team-mate: Yuki Tsunoda in the grand prix. His season was then punctuated by impressive points finishes and even a podium at the Dutch Grand Prix. He ultimately finished the year as the second-best Red Bull driver behind Max Verstappen and earned a promotion to the senior team for 2026.
Isack Hadjar, Racing Bulls, Alan Permane, Racing Bulls
Photo by: Jakub Porzycki / NurPhoto / Getty Images
For the first time in what feels like years, Hadjar is a driver who may have been promoted through the Red Bull junior programme at the right pace – now he just has to prove that the curse of the senior team’s second seat isn’t actually real.
Andrea Kimi Antonelli – Ben Vinel
There’s obviously a strong case to make for Isack Hadjar, but I’m willingly going a bit left-field with Andrea Kimi Antonelli here.
Antonelli was F1’s third-youngest driver ever and reached the category with extremely little experience relative to most rookies. He skipped F3, spent just one year in F2, and had a chunk of testing in older F1 cars prior to his debut.
Starting out in a top team was a tall order, and strong performances in the opening rounds – including sprint pole in Miami – made way for midseason struggles. Antonelli was feeling the pressure at Mercedes despite the team trying to ease it, as displayed by his misty eyes after a double Q1 exit at Spa-Francorchamps.
Yet, the wonderkid bounced back in the latter part of the season, becoming a consistent points scorer and clinching two consecutive podium finishes in Las Vegas and Sao Paulo – the first one somewhat coincidental after the McLarens were disqualified.
This is encouraging and will leave us excited to see more.
Gabriel Bortoleto, Sauber
Photo by: Andy Hone/ LAT Images via Getty Images
Gabriel Bortoleto – Filip Cleeren
Without looking, I imagine several colleagues will go for Isack Hadjar and that’s probably objectively the right call. But I am going for a slightly less heralded option. Gabriel Bortoleto really impressed me from day one with his attitude. When other youngsters were apprehensive about making their F1 debut in the wet in Melbourne, Bortoleto welcomed it as an opportunity to make a difference. Why worry about circumstances beyond your control anyway?
Going from the front of the field in the feeder series to the back of the grid in F1 was hard to take for the Brazilian F2 champion, but Sauber’s Barcelona upgrade started giving him a few chances to shine. Along with several points finishes, Bortoleto really wowed us in qualifying, defeating one-lap specialist Hulkenberg eight times in a row and going on to finish 15-15 in head-to-head qualifying duels. Ask anyone at Sauber – I guess we should start saying Audi – and they all couldn’t be happier with the 21-year-old’s work ethic.
Have there been rookie errors? Absolutely, just look at the character-building weekend he had at home in Sao Paulo. But that all goes into his bank of experience and he will be a better driver for it in year two.
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