NIL
White Castle sponsors NIL-focused podcast to engage football fans
Dive Brief:
- White Castle Frozen Foods on Monday (Aug. 25) announced it will serve as the official series sponsor of a podcast focused on name, image and likeness (NIL) rights from sports entertainment platform DAZN and Team Whistle, its social-first publishing arm, Marketing Dive can exclusively share.
- “Downs 2 Business” is hosted by college football standout Caleb Downs and his brother, Josh Downs, an NFL wide receiver. The show is meant to offer an unfiltered view of what it means to be an athlete in the era of NIL deals.
- The video-first series will be available on DAZN, a dedicated YouTube channel, Spotify and Apple, and will also be promoted on “Downs 2 Business” and Team Whistle’s social channels. White Castle joins a wave of brands that are looking to tap into college football hype.
Dive Insight:
White Castle Frozen Foods is getting football-ready through its official tie-up with “Downs 2 Business,” a partnership that arrives as other marketers, including DoorDash, Bud Light and Applebee’s, look to tap into hype ahead of season kickoff. The sponsorship expands on White Castle’s efforts to align around culturally relevant moments, according to Jamie Richardson, the brand’s vice president of marketing and public relations.
“Partnering with Caleb and Josh on ‘Downs 2 Business’ lets us support athletes who are writing their own rules, while connecting with fans who crave authenticity both on and off the field,” said Richardson in a statement.
“Downs 2 Business” will highlight the realities of life as an athlete and explore topics popular in sports and culture. The unscripted series will also unpack viral trends, inside-the-locker-room moments and the intricacies of brand building off the field. Guests with backgrounds across the sports and entertainment industries will appear throughout the season. White Castle is headquartered in Columbus, Ohio, the same city where Caleb Downs currently plays as a safety for the Ohio State Buckeyes, adding an additional layer of relevance to the brand.
The latest effort from White Castle arrives as the chain undergoes change, including the appointment of Anthony Joseph, its chief administrative officer, as its new president earlier this year. Joseph took over the role from Lisa Ingram, who remains CEO and board chair. Additionally, the chain is growing its technological capabilities with a gamified rewards program and expanding its footprint with plans to open its first restaurant in Texas in 2026. White Castle in July named GSD&M its new creative and media agency of record.
Other brands have linked up with Team Whistle as a means to key into sports excitement. Dishwasher detergent brand Finish last year teamed with the entertainment company for two culinary face-off episodes of its “Home Team” series as part of an effort encouraging football fans to rally behind their favorite game day foods. In 2023, DirecTV Stream and Team Whistle launched a social media takeover touting the channel’s value and promotional offers around the fall football season.
Clarification: This article has been updated to clarify White Castle’s frozen foods division’s involvement as sponsor.
NIL
Danny White pokes Tennessee football fans on transfer portal NIL criticism
Updated Jan. 6, 2026, 8:27 p.m. ET
- Tennessee athletic director Danny White sarcastically responded on social media to fans who criticized the football team’s lack of transfer portal moves.
- Fans connected the team’s perceived lack of NIL funds to White’s focus on the planned Neyland Entertainment District.
- White’s social media clapback drew mixed reactions, with some fans calling it inappropriate and others defending his wit.
Tennessee athletic director Danny White appeared to take exception to fans blaming him for the football team’s relative inactivity in the transfer portal, and he responded with sarcasm.
Some UT fans didn’t believe this was funny or appropriate for an athletic director. Other fans applauded White’s wit in the face of criticism. It all transpired Jan. 6 on social media.
“I’ve been thinking that the Neyland Entertainment District could win us a national championship. Man, I’ve been thinking about this all wrong. Thank you for your insight!” White posted on X, responding to a UT fan about a touchy topic that requires context.
So let’s explain.
Why Danny White’s Neyland Entertainment District was targeted
It all started when White was tagged in a post on X that criticized Tennessee football’s work in the transfer portal. The Vols have added only two players since the portal opened Jan. 2, second-fewest in the SEC.
Some frustrated fans believe that UT doesn’t have enough NIL money to outspend competitors for the top transfers. They blame White, who raised football ticket prices in the 2025 season with a 10% talent fee to help UT’s portion of NIL pay for players.
White actually can’t increase UT’s NIL budget, which is capped by the College Sports Commission, an independent regulatory body established by the power conferences. Nevertheless, fans targeted his latest facility project in their criticism.
“For all the good he has done @AD_DannyWhite needs to throw some money at the portal and give up on turning Neyland into a night club,” @johnboy7501, who identifies as a UT fan, posted on X.
Another UT fan, @Irish_Hammer_71, then replied on X: “100% – we need to go after top tier talent in the portal. Not names to fill a roster spot. Entertainment districts don’t win national championships. That is still the goal, right?”
Those UT fans were referring to the Neyland Entertainment District, an ambitious project in the planning stages to be built adjacent to Neyland Stadium. The mixed-use sports entertainment district would include a hybrid condo-hotel overlooking the stadium, a rooftop bar, restaurants, shops, event space and fan experiences.
The project was initially estimated to cost $167 million, not including the G10 garage reconstruction and a stadium gate ramp reconfiguration to align with the district. The preliminary schedule projected completion in late 2028, but a lot of factors could determine that.
White has proudly promoted the development of the Neyland Entertainment District since it was first announced in 2023. So the UT fans appeared to have struck a nerve.
How Tennessee fans responded to White’s social media post
The fact that White responded to Tennessee fans in that way raised eyebrows. Most athletic directors don’t respond directly to fans’ criticism, especially on social media.
That’s why UT fans fired back on X. Here’s just a sampling.
@BoRansom: “Being a sarcastic prick will really endear you to us. Big brain decision there.”
@jgrider98: “This is embarrassing.”
@DoubleJBranum: “You should’ve just texted a buddy! Can’t clap at a fan on Twitter. Be better!”
@SomeRndmGuyUT: “This is a bad look Danny. The original post wasn’t even directed at you. Seriously man, don’t go looking for fights.”
@VOLndator: “You think that you have it all figured out and you don’t Danny. Read the room.”
Others UT fans defended White for responding to what they thought was a misguided gripe, blaming a future facility project for a perceived lack of NIL money to pay transfers.
@BarstoolTenn: “Don’t fall for the rage baiters danny”
@garrickledford: “Thank you, Danny. Please continue to dunk on the curmudgeons. GBO.”
@Wesley_Hayes99: “Entertainment district will be a revenue source for the university, and in turn will help us compete for championships. Chess, not checkers kids.”
Why Danny White can’t increase Tennessee’s NIL budget
Putting the social media kerfuffle aside, White had a valid point, albeit expressed in an ill-advised way.
Funding for a university facility project is unrelated to NIL money paid to players. Specifically, the Neyland Entertainment District is being developed through a public-private partnership. And it will generate revenue for the university from condo sales, hotel room and event space rentals, food and beverage sales, retail, sponsorships and more.
Meanwhile, NIL money is a fixed line item on the athletic department budget.
Four hours after his original social media post, White explained.
“It is being built, and funded, by private developers. It’s a public-private-partnership, similar to the residence halls we are building,” White posted on X. “There are no funds associated with this project that could be used, in any way, for NIL. There could however, be NIL opportunities for our athletes once the project is complete and open for business.”
Since July 1, colleges have been allowed to pay student-athletes directly for use of their name, image and likeness. But that money is capped at $20.5 million per year for all schools. No matter how much money White wants to dedicate to bolstering the football roster, his hands are tied by those NIL restrictions for direct school-to-player pay.
Student-athletes can earn additional NIL money from third parties like NIL collectives, university partners, boosters and business owners. And that third-party money, which often comes from wealthy donors, creates the gap between the richest football programs and the second-tier programs.
Granted, UT works with NIL partners and collectives to generate third-party money for its athletes. But that third-party NIL money is outside the purview of the university and athletic director. And by rule, university employees aren’t allowed to guarantee third-party NIL money to recruits and transfer prospects.
Adam Sparks is the Tennessee football beat reporter. Emailadam.sparks@knoxnews.com. X, formerly known as Twitter@AdamSparks. Support strong local journalism by subscribing at knoxnews.com/subscribe.
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NIL
Major NIL deal reportedly not ‘deciding factor’ for No. 1 transfer portal player
The 2026 NCAA transfer portal has opened for all college football players seeking different surroundings. The portal opened on Friday and will remain so until Jan. 16.
Over 3,000 college football players have chosen to transfer to new programs for the 2026 season. While the headlines have focused on quarterbacks in the 2026 transfer portal cycle, many important offensive skill players are also on the move across the college football landscape.
The most important of these offensive skill players in the transfer portal is former Auburn wide receiver Cam Coleman. He will have two seasons of eligibility remaining at his second school.
The 6-foot-3, 201-pounder was recruited by Hugh Freeze to Auburn in the Tigers’ 2024 recruiting class. Coleman appeared in 10 games during his freshman season, grabbing 37 receptions for 598 yards and eight touchdowns. He was voted to the SEC All-Freshman Team by his coaches that season.
Coleman saw an increase in production with the Tigers in the 2025 season. He made 56 catches for a team-high 708 yards and five touchdowns. Auburn finished the season 5-7, and Freeze was let go following the Tigers’ home loss to Kentucky.

Auburn hired former USF head coach Alex Golesh as its next head coach in late November. Coleman is one of a bevy of players from Auburn’s 2025 roster who have entered the transfer portal following Golesh’s hiring.
Coleman was a consensus five-star prospect in his initial recruitment to Auburn, ranking as the No. 2 receiver in the class of 2024. As a transfer, Coleman has the No. 1 overall ranking of receivers in the 2026 portal cycle.
While Coleman has been linked to several major programs in college football and will likely receive considerable compensation at his next stop, NIL packages are not among his top priorities in the portal. Pete Nakos of On3 reported that Coleman is visiting a handful of Power Four programs but is not likely to make a decision solely based on monetary value.
“There is confidence in multiple camps that they can offer the best opportunity for Coleman,” Nakos said. “Money is not going to be the deciding factor in this recruitment, even though sources have said his deal could be in the $2 million range.”
Texas A&M was the first of a trio of visits Coleman had set in the portal. He was committed to the Aggies for four months before flipping to Auburn on Early Signing Day in the 2024 recruitment cycle. Additional visits include stops at Texas Tech and USC, a pair of programs looking to stock up on wide receivers after losses in the offseason.
NIL
College football transfers with the highest NIL valuations
The NCAA transfer portal and the allowance of players to be paid for their name, image, and likeness (NIL) are undoubtedly the biggest driving forces behind the changes in college football.
The era of players waiting their turn at one school to play, or certain programs building dynasties off of being the best at paying players under the table, is no more. Now, programs that can get donors to scrounge together the most cash are in prime position to contend, which has led to new-age powerhouses like Indiana, Texas Tech and Ole Miss emerging.
With the NCAA transfer portal opening on Jan. 2, there have already been over 4,000 entries, but not every player will be getting the big bucks. The caliber at the top of the portal is as high as we have ever seen it, and some of college football’s most valuable players have found, or are in the process of looking for a new landing spot.
That said, let’s take a look at the players in the NCAA transfer portal with some of the highest NIL valuations, according to On3.
Byrum Brown (Auburn via USF)

To the surprise of no one, Byrum Brown followed his head coach, Alex Golesh, to Auburn. The 6-foot-3 dual-threat quarterback threw for 3,158 yards with 28 touchdowns, while also rushing for 1,008 yards and 14 more scores en route to leading the Bulls to a 9-3 regular season record.
NIL Valuation: $1.6 million
Beau Pribula (Missouri), Cam Coleman (Auburn), Cutter Boley (ASU via Kentucky)

The Missouri Tigers lost their star quarterback, who led them to a 6-1 start to the season, in what was really his first chance to start. Unfortunately an injury derailed his season and their momentum, but Pribula is still viewed as a high-end starter in college football.
As for Cam Coleman, the now-former Auburn wide receiver is due for a massive payday. Some reports have revealed he could earn as much as $2 million. He is ranked as the No. 1 overall player in the transfer portal, and very well could move up this list.
A Kentucky native, Boley impressed as the starting quarterback for the Kentucky Wildcats this season. He replaced Zach Calzada as the starter after two games, throwing for 2,160 yards with 15 touchdowns and 12 interceptions, while completing 65.8% of his passes. While there was obvious room for improvement, he steps into an Arizona State situation where he will be throwing to Colorado wide receiver transfer Omarion Miller and playing for one of the best offensive minds in the country, Kenny Dillingham.
NIL Valuation: $1.8
Dylan Raiola (Nebraska), DJ Lagway (Florida), Josh Hoover (Indiana via TCU)

Dylan Raiola was tabbed as the quarterback who would bring Nebraska back to prominence, but instead, his season was ended early due to an injury, and the writing was on the wall that he was leaving. Matt Rhule fired his uncle from the coaching staff, and his younger brother, who is a 2026 quarterback recruit, backed off his pledge. Raiola may not be an elite-tier quarterback, but he has a big arm and some creativity that could make him an intriguing add.
Similar to Raiola, who was also a five-star with plenty of hype, injuries plagued DJ Lagway at Florida. In his first full year as the starter, Lagway threw for 2,264 yards with 16 touchdowns and a brutal 14 picks. His spring camp saw him throwing at a limited capacity, and he also dealt with various other knicks along the way.
Josh Hoover will enter the 2026 season as college football’s leading returning passer, accumulating 9,629 yards at TCU. He will look to keep the hype train going at Indiana, as he is set to replace projected No. 1 overall pick, Fernando Mendoza.
NIL Valuation: $2 million
Drew Mestemaker (OK State via UNT)

If you love an underdog story, you’ll love Drew Mestemaker’s journey. He went from not starting a varsity game at quarterback in high school to leading college football in passing yards with 4,379. While he likely could have gone to any school he wanted, he decided to follow North Texas coach Eric Morris to Oklahoma State.
NIL Valuation: $2.3 million
Sam Leavitt (Arizona State)

The biggest domino that has yet to fall in the transfer portal is Leavitt, who is expected to command a massive payday in the portal. His numbers weren’t as eye-popping as 2024 when he led the Sun Devils to the College Football Playoff, but his dual-threat ability and elite ceiling has some of the biggest programs in the country knocking on his door.
NIL Valuation: $3.1 million
Brendan Sorsby (Texas Tech via Cincinnati)

Brendan Sorsby changed the trajectory of his career with the season he had in 2025. The former Indiana quarterback threw for 2,800 yards and 27 touchdowns, while throwing just five picks. He also added nine more touchdowns on the ground, and is an early contender for the top spot in next year’s draft. Going to Texas Tech not only put him on a title contender, but earned him what reports are calling a $5 million payday.
NIL Valuation $3.3 million
NIL
Sieg Named National High School Player of the Year by Maxwell Football Club
Sieg is the first WVU signee to earn the Maxwell Football Club’s High School Player of the Year Award and it marks the first time a Mountaineer football recruit won a national high school player of the year award since Robert
Alexander was named Parade Magazine Back of the Year in 1976.
Sieg also was named a High School All-American by the Maxwell Football Club. He was a three-time Pennsylvania Football Writers’ Class 1A All-State First Team honoree, the all-time leading rusher in Fort Cherry High School
history and the WPIAL 1A Player of the Year.
Sieg authored one of the most historic careers in WPIAL history, finishing with a 49–7 record, two WPIAL championships (2023, 2024) and league records in total offense (12,592 yards) and touchdowns (139). A generational dual-threat, he became just the second player in WPIAL history to surpass 4,000 rushing and 4,000 passing yards in a career, while also setting league marks as the first player to reach 5,000 rushing yards and 3,000 passing yards and to rush and pass for 1,000 yards in three consecutive seasons.
As a senior, he totaled 2,259 all-purpose yards and 30 touchdowns while adding 45 tackles and four interceptions on defense, leading Fort Cherry to a 12–1 record and a WPIAL 1A semifinal appearance. The four-time Black Hills Conference Offensive MVP ranks No. 2 in WPIAL career rushing (7,941 yards) and stands as Fort Cherry’s all-time leading rusher and passer, earning consensus four-star status and national rankings from ESPN, 247Sports\ and Rivals.
The formal presentation of the National High School Player of the Year Award will be held on Saturday, March 14, 2026, at the Coca-Cola Roxy Theatre in Atlanta, Georgia. The Maxwell Football Club will also be presenting its other national awards from college through the professional ranks at the event.
NIL
Longhorns Daily News: Texas has highest NIL transfer portal budget, data says
The website Sports Casting recently published data that pointed to Texas as the program with the nation’s biggest purse strings related to name, image, and likeness incentives for this year’s transfer portal, ahead of in-state juggernauts such as Texas A&M, Texas Tech, and others. Texas has $23 million in NIL funding, in fact, according to a graph Sports Casting published earlier today.
WHAT THEY’RE SAYING ABOUT THE LONGHORNS
247Sports: With Michael Masunas’ commitment, veteran Texas tight ends are under the spotlight in a crowded room
Inside Texas: Inside Texas Portal Intel: Cam Coleman, RB dominoes, and OL plans
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247Sports: HoopHall West: New Year’s resolutions for every top-50 prospect
247Sports: Transfer Portal Intel: Latest updates on top players, led by team to watch for Sam Leavitt, as dominoes fall
247Sports: Arizona State’s Raleek Brown trending to Texas: How does he compare to outgoing RB Tre Wisner?
247Sports: Elite 2027 CB Duvay Williams’ visits come into focus at 2026 Navy All-American Bowl
Inside Texas: Texas Longhorns Portal Recruiting Intel: Latest from numerous Horns targets, coaches on road
Inside Texas: Texas’ early portal additions are creating a firm foundation
Inside Texas: How did Texas’ 2025 portal class fare this past season?
Inside Texas: Transfer Portal Reality Check: It’s okay to be frustrated, just don’t panic
Rocky Top Talk: LSU offensive tackle Ory Williams commits to Tennessee
A Sea Of Blue: Kentucky flips 4-star recruit Andre Clarke Jr. from Michigan
SB Nation: Baltimore Ravens’ 5 best head coaching options after John Harbaugh firing
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NEWS ACROSS LONGHORN NATION AND BEYOND
NIL
No. 1 college football team soars in transfer portal rankings after ‘swinging wildly’
Indiana posted a major day in the early January transfer portal window, adding multiple experienced transfers on Sunday, including TCU quarterback Josh Hoover, Michigan State wide receiver Nick Marsh, and Boston College running back Turbo (Hanovii) Richard.
Hoover is a redshirt junior with a high-volume TCU resume, throwing for 9,629 career yards and 71 touchdowns with a 65.2% completion rate.
He set the Horned Frogs’ single-season passing record in 2024 with 3,949 yards (27 TDs, 11 INTs) and followed it up with another productive campaign in 2025, totaling 3,472 yards with 29 touchdowns and 13 interceptions.
Hoover is expected to enroll in January and is the projected heir apparent if Heisman winner Fernando Mendoza departs for the NFL.
Marsh is a 6-foot-3 receiver who led Michigan State in receptions and receiving yards in consecutive seasons, posting 41 catches for 649 yards and three touchdowns in 2024, followed by 59 receptions for 662 yards and six scores in 2025.
Richard entered the portal after a breakout 2025 season, rushing for 749 yards and nine touchdowns on 145 carries (5.2 yards per carry) across 11 games, while also contributing in the passing game with 30 catches for 213 yards and two receiving touchdowns.
Safeties Preston Zachman (Wisconsin) and Jiquan Sanks (Cincinnati), edge prospects like Tobi Osunsanmi (Kansas State) and Joshua Burnham (Notre Dame), and Chiddi Obiazor (Kansas State) have all reportedly transferred to Indiana as well.
On Sunday, Josh Pate described Indiana’s portal approach as “swinging wildly” and landing most of those swings, a shorthand for the Hoosiers’ aggressive, high-volume pursuit of established starters during the opening days of the transfer window.
“Indiana is swinging wildly, and it will probably shock approximately none of you to learn that they are landing every punch that they swing with,” Pate said.
“Josh Hoover, TCU quarterback, that’s who Curt Cignetti has circled, and so he is next in line to be a future Heisman finalist in Indiana… Nick Marsh, who I was really high on this past year, and then Michigan State was terrible, he’s headed to Indiana too… So Indiana is making some big moves here.”

Indiana completed a historic run in 2025, winning the Big Ten and advancing through the College Football Playoff, including a 38–3 win over No. 9 Alabama in the Rose Bowl (CFP quarterfinal) to enter the CFP semifinals as the No. 1 seed (14–0 at that point).
Head coach Curt Cignetti’s roster rebuild has relied heavily on the portal since his arrival, bringing in high-impact portal QBs such as Kurtis Rourke (Ohio) and then Fernando Mendoza (Cal), both of whom started and helped accelerate the program’s turnaround.
By landing established contributors, especially a high-volume quarterback and proven skill-position players, Indiana changes the odds for 2026 by signaling to recruits and opponents that the program is built to last rather than flash.
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