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EA Sports college basketball video game talks hit snag

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Hopes for a college basketball video game including all of Division I have reached an impasse — at least for the time being.

Discussions involving EA Sports, the Collegiate Licensing Company and the NCAA, among others, around a reboot of a college basketball franchise have hit a snag due to deals individual schools are weighing with rival video game publishing label 2K Sports for a separate product, multiple sources familiar with the talks told Sports Business Journal.

The contention centers on EA Sports’ desire for exclusivity in the college basketball video game market, which it had sought after its proposal for a wide-ranging game incorporating every Division I men’s and women’s team was selected by CLC in June to be put forward to schools for their participation.

2K Sports, which was part of the comprehensive RFP process that began in November 2024 and concluded with CLC’s promotion of EA Sports, has since attempted to create its own college basketball product that would be narrower in focus and be built around the biggest brands in the sport.

Talks remain active and fluid, but should EA Sports not be able to retain the exclusivity it desires, sources caution it could potentially exit college basketball gaming altogether.

“The opportunity that’s excited us in college basketball is to deliver a full, standalone experience that captures everything that makes the sport so special,” EA Sports VP/Business Development Sean O’Brien told SBJ in a statement. “The approach we’ve proposed is to create a game that includes all 350-plus NCAA Division I schools — both men’s and women’s teams included — with name, image and likeness compensation for all athletes, 32 conferences, the NCAA and all things that make ‘March Madness’ the most exciting month of sports and all the traditions and pageantry fans love. Just as we’ve done with EA Sports College Football, we want to take the same inclusive approach that represents every school and athlete in an experience that truly delivers for fans of the sport.”

The game EA Sports desired to make with the blessing of CLC was described to SBJ as an all-encompassing college basketball video game that would include every NCAA Division I men’s and women’s team, along with IP from the NCAA like “NCAA tournament” and “March Madness.”

EA Sports vaguely acknowledged that it had won the RFP process with CLC on its social channels in June, teasing a return of the college basketball video game.

“Bring the madness. Run it back,” the post read.

Around 300 schools and 20-plus conferences have already opted into the EA Sports proposal through CLC, sources told SBJ.

CLC declined to comment when reached by SBJ for this story.

Complications have since arisen over the last two months as 2K Sports has continued to push development of its own college basketball game after not winning the RFP.

SBJ previously reported that 2K Sports was exploring a college basketball property by entering into non-exclusive agreements with individual schools that sources suggest are among the most visible brands in the sport.

UCLA, for example, announced Thursday that its athletic department and UCLA Trademarks & Licensing had agreed to a long-term collaboration with 2K that “will see the UCLA Men’s and Women’s Basketball programs bring the rich legacy of Bruins basketball to a future project.”

“We’re excited to confirm we’ve entered into non-exclusive long-term partnerships with multiple elite colleges, including UCLA with more to be announced soon, as we embark on a new college basketball project,” a 2K spokesperson told SBJ in a statement. “We’ve been building NBA 2K into more than a game for decades, representing all that is basketball on and off the court along with basketball culture at-large. It’s a platform driving the sport and culture forward, and we intend to do the same for the college experience too. We look forward to sharing more about our plans for our college basketball project in the future.”

2K Sports’ exact plans for its college basketball product have not been made public and it’s unknown whether it hopes to develop a standalone game or create a downloadable college basketball-centric integration into its NBA 2K franchise (the company has previously incorporated college branding and IP into such games through CLC).

Format aside, sources reiterated 2K Sports’ game likely wouldn’t be as wide in scope as the EA Sports proposal, while it’s unlikely the NCAA will sign off on its marks being used in a game that is narrow in the programs it incorporates.

“The NCAA was negotiating a comprehensive licensing agreement that benefitted men’s and women’s student-athletes from all Division I schools and while the NCAA remains open to working with a gaming partner to do that, it appears the market has chosen to go in a different direction for the time being,” an NCAA spokesperson said in a statement provided to SBJ.

That major game publishers are looking to jump back into college basketball comes on the heels of the massive success of EA Sports College Football 25, which became the best-selling sports game of all time.

College basketball, however, has been dormant from the video game ecosystem for over 15 years due to varying legal challenges around the use of college athletes’ NIL.

EA Sports has not released a college basketball game since 2009, while 2K’s last college basketball installment, College Hoops 2K8, was launched in November 2007.



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Miami NIL financial commitment in 2026

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The landscape is evolving fast, and more teams saw the success of Miami, Texas Tech, Oregon, and Indiana in the portal, and will become more
competitive. Texas Tech is doubling down, and we can expect more competition even inside the ACC with Clemson and VaTech. Point here, is what was good and competitive in 2025, wont be enough in 2026. Solid HS recruiting helps, but just look at the impact of our portal class this season. January 2nd through the 10th is going to be crucial, and hope we have our ducks in a row right now. The financial commitment needs to grow to be on par with Texas Tech and Oregon.



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College football: Four key Gophers coming back in unique NIL campaign

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PHOENIX — Four important Gopher football players were part of a unique media campaign on Tuesday.

Offensive linemen Greg Johnson and Nathan Roy, and defensive backs John Nestor and Kerry Brown allowed the Gophers’ NIL collective, Dinkytown Athletes, to share news they will play in the Rate Bowl against New Mexico on Friday, and will return to Minnesota for the 2026 season.

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The social media posts were “presented by Cub Foods,” and those players will be recipients of the grocer’s NIL contribution next year. Dinkytown Athletes serves as a subcontractor.

Athletics Director Mark Coyle called Cub Foods a “foundational partner” of Gopher sports.

“That is how we take the next step, with that type of involvement with NIL side of it,” Coyle told the Pioneer Press. “We are so grateful for their support.”

A few more current Gopher players are expected to join the Cub Foods campaign after the bowl game. But if players on the current roster aren’t included in this specific rollout, that doesn’t necessarily mean they are leaving the U to go into the transfer portal.

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For instance, quarterback Drake Lindsey said, independently, two weeks ago that he would return to Minnesota for his redshirt sophomore season in 2026. Other current players have shared they will be back with the Gophers next year.

Meanwhile, the futures of defensive end Anthony Smith, safety Koi Perich and running back Darius Taylor have yet to be shared. Smith and Taylor said Wednesday they have not yet made decisions on their plans for 2026; both are in line to play in the bowl game at Chase Field.

“I really haven’t thought about that stuff,” Taylor said. “I’m just worried about the game. I will figure all that out after the game.”

Smith said he hasn’t ruled out entering the transfer portal. “I don’t know,” he said.

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Johnson, who started all 12 regular-season games at guard, will return for his senior season next fall. The Prior Lake native played nearly 700 snaps and was Minnesota’s highest-graded starting offensive lineman in 2025 (75.3 overall mark, per Pro Football Focus).

“Being from Minnesota, I personally didn’t have any thoughts of going elsewhere,” Johnson said. “I think Drake really set the tone for the team. This is Drake’s team. He’s our leader and it’s easy to come back and want to play for a guy like that.”

Roy stepped in as the U’s left tackle during his redshirt freshman year with aplomb, playing a team-high 702 snaps with a 69.0 grade from PFF. The Mukwanago, Wis., native will be back for his redshirt sophomore year.

Nestor transferred in from the Iowa Hawkeyes last year, and the Chicago native started 10 of 12 games as Minnesota’s most-reliable corner. He had a team-high five interceptions, adding 47 tackles in 538 total snaps. He will be a senior in 2026.

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Brown continued as a linchpin in Minnesota’s defense for second straight season. The safety and nickel back from Naples, Fla., was fourth on team with 55 tackles and added two interceptions in 579 snaps. He will return for his redshirt junior year.

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Three Mizzou staffers following Kirby Moore to Washington State

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When Kirby Moore got the Washington State head coaching job, Eli Drinkwitz knew a few members of his staff would likely be headed to Pullman soon.

“Moving forward, could lose a couple more people off our staff from analyst roles, as coach Moore finalizes and puts his staff together,” Drinkwitz said on December 16. “It shouldn’t change the dynamic of what we do at all.”

Three of those moves were reported on Wednesday morning by Chris Hummer and Matt Zenitz of CBS and 247Sports.

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The first is Tiger tight ends coach Derham Cato. Cato has coached Mizzou’s tight ends for the last three seasons. He spent six years at Washington, including an overlap with Moore when Moore was a graduate assistant for the Huskies. PowerMizzou.com had alerted subscribers to this move being likely a week ago.

The second coach is assistant offensive line coach Jack Abercrombie. Hummer and Zenitz report that Abercrombie will be the full-time offensive line coach for Moore with Washington State. Prior to his time at Mizzou, Abercrombie was on staff at VMI.

The final Mizzou to Washington State move is a front office move. Brad Larrondo, who has served as the CEO of Every True Tiger Brands, which is Missouri’s third-part partner for name, image and likeness deals. In his role, Larrondo helps Mizzou athletes line up NIL deals and also negotiates NIL and revenue sharing contracts for Mizzou football and men’s basketball players. Larrondo came to Missouri as Drinkwitz’s Director of Football External Relations and Recruiting in March of 2023. Prior to that, he had been the Chief of Staff at Auburn. 

Larrondo had spent the previous 28 years in the athletic administration at Boise State, which is just 300 miles from Pullman. He still has family in Boise and sources told PowerMizzou.com the move to Washington State is heavily based in family reasons. 

Larrondo’s position is technically not a University or a football program hire. However, the position works very closely with both and whoever replaces him will do so with influence and blessing from both of those entities. Missouri plays Virginia in the Taxslayer Gator Bowl on Saturday night. Any personnel moves or replacements will almost certainly not come until after that game.



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Missouri Damon Wilson files countersuit against Georgia in NIL case

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Updated Dec. 24, 2025, 11:28 a.m. ET



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College Football Playoff team loses key starter to NCAA transfer portal

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The first round of the College Football Playoff is in the books. Eight teams remain in the hunt to win it all, with Miami and Ohio State kicking off the quarterfinals slate in the Goodyear Cotton Bowl on December 31.

There were quite a few memorable games in the opening round of the playoffs, including Miami’s hard-fought victory against Texas A&M and Alabama’s wild comeback to secure a road win over Oklahoma.

The lone blowout came from Ole Miss over Tulane, winning 41-10 over the Green Wave. Both programs are in transition after their head coaches were hired away by other schools. The Green Wave, in particular, has seen some attrition since concluding its season last week.

Another Tulane Starter Enters Transfer Portal

On Wednesday afternoon, redshirt sophomore cornerback Jahiem Johnson announced his plans to move on after three seasons at Tulane, per On3’s Haye Fawcett.

Johnson developed into a productive defender for the Green Wave in 2025, starting in all 14 games. He totaled 42 tackles, 1 tackle for loss, 1 forced fumble, 9 pass deflections, and 4 interceptions. Johnson’s 9 pass deflections led the American Conference.

He deflected a pass in 6 different games and recorded a pick in 4 separate outings. In Tulane’s conference championship victory against North Texas, Johnson tied his season-high with 5 tackles, 1 pass deflection, and 1 interception.

The Louisiana native played the most snaps (834 snaps) of any player on Tulane’s defense. He was the third-highest-graded player on the unit (77.1 overall grade), per Pro Football Focus.

Johnson signed with Tulane as a three-star prospect in the 2023 class, joining the program under former head coach Willie Fritz. He redshirted as a true freshman, sticking with the Green Wave when Jon Sumrall took over.

In 2024, appeared in 14 games as a reserve, totaling 4 tackles and 2 pass deflections. Johnson’s rise this past season resulted in him earning honorable mention conference honors.

Johnson is the fifth starter to transfer from Tulane, joining defensive end Santana Hopper, linebacker Harvey Dyson, defensive tackle Tre’Von McAlpine, and running back Javin Gordon in the portal.

Sumrall was hired away from the Green Wave to be the next head coach of the Florida Gators. Considering Johnson’s breakout campaign, he may want to continue playing for a familiar face if that option is on the table.

Read more on College Football HQ

• Coveted dual-threat quarterback entering college football transfer portal

• Former 5-star QB becomes latest college football star to sign new deal for 2026 season

• Johnny Manziel issues apology to ESPN after Texas A&M-Miami game

• College football team set to be without nearly 20 players for upcoming bowl game



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Four key Gophers will be back in 2026

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PHOENIX — Four important Gopher football players were part of a unique media campaign on Tuesday.

Offensive linemen Greg Johnson and Nathan Roy, and defensive backs John Nestor and Kerry Brown allowed the Gophers’ NIL collective, Dinkytown Athletes, to share news they will play in the Rate Bowl against New Mexico on Friday, and will return to Minnesota for the 2026 season.

The social media posts were “presented by Cub Foods,” and those players will be recipients of the grocer’s NIL contribution next year. Dinkytown Athletes serves as a subcontractor.

Athletics Director Mark Coyle called Cub Foods a “foundational partner” of Gopher sports.

“That is how we take the next step, with that type of involvement with NIL side of it,” Coyle told the Pioneer Press. “We are so grateful for their support.”

A few more current Gopher players are expected to join the Cub Foods campaign after the bowl game. But if players on the current roster aren’t included in this specific rollout, that doesn’t necessarily mean they are leaving the U to go into the transfer portal.

For instance, quarterback Drake Lindsey said, independently, two weeks ago that he would return to Minnesota for his redshirt sophomore season in 2026. Other current players have shared they will be back with the Gophers next year.

Meanwhile, the futures of defensive end Anthony Smith, safety Koi Perich and running back Darius Taylor have yet to be shared. Smith and Taylor said Wednesday they have not yet made decisions on their plans for 2026; both are in line to play in the bowl game at Chase Field.

“I really haven’t thought about that stuff,” Taylor said. “I’m just worried about the game. I will figure all that out after the game.”

Smith said he hasn’t ruled out entering the transfer portal. “I don’t know,” he said.

Johnson, who started all 12 regular-season games at guard, will return for his senior season next fall. The Prior Lake native played nearly 700 snaps and was Minnesota’s highest-graded starting offensive lineman in 2025 (75.3 overall mark, per Pro Football Focus).

“Being from Minnesota, I personally didn’t have any thoughts of going elsewhere,” Johnson said. “I think Drake really set the tone for the team. This is Drake’s team. He’s our leader and it’s easy to come back and want to play for a guy like that.”

Roy stepped in as the U’s left tackle during his redshirt freshman year with aplomb, playing a team-high 702 snaps with a 69.0 grade from PFF. The Mukwanago, Wis., native will be back for his redshirt sophomore year.

Nestor transferred in from the Iowa Hawkeyes last year, and the Chicago native started 10 of 12 games as Minnesota’s most-reliable corner. He had a team-high five interceptions, adding 47 tackles in 538 total snaps. He will be a senior in 2026.

Gophers defensive back John Nestor returns an interception against Northwestern State
Minnesota Gophers defensive back John Nestor (17) returns a interception for a touchdown against the Northwestern State Demons on the very first play from scrimmage in the first quarter of a NCAA football game at Huntington Bank Stadium in Minneapolis on Saturday, Sept. 6, 2025. (John Autey / Pioneer Press)

Brown continued as a linchpin in Minnesota’s defense for second straight season. The safety and nickel back from Naples, Fla., was fourth on team with 55 tackles and added two interceptions in 579 snaps. He will return for his redshirt junior year.

Gophers defensive back Kerry Brown breaks up a pass against Wisconsin.
Minnesota Gophers defensive back Kerry Brown (14) disrupts a pass from Wisconsin Badgers quarterback Hunter Simmons (15) to wide receiver Trech Kekahuna (2) in the fourth quarter of a NCAA football game at Huntington Bank Stadium in Minneapolis on Saturday, Nov. 29, 2025. (John Autey / Pioneer Press)



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