Sports

What Eagles' Jalen Hurts Has To Do To Return For Playoffs

Published

4 months ago

January 6, 2025

What Eagles' Jalen Hurts Has To Do To Return For Playoffs

The walkthrough is a non-contact practice teams hold in preparation for games for specific situations. Based on the league’s definition of the concussion protocol, it seems as though Hurts may be in phase four: club-based non-contact training drills. If this is the case, then Hurts would just need to be cleared for full activity and examined by an independent neurological consultant to return.
This is speculation based on the latest reporting of Hurts’ activities. It does seem as though he should be ready to go for the team’s matchup against the Packers, but concussions are tricky so keep a close eye on the team.
The biggest question now is whether or not star quarterback Jalen Hurts will be on the field for the Eagles in the first round of the playoffs. Hurts suffered a concussion in Week 16 against the Washington Commanders and hasn’t played since.
Hurts has been working through the NFL’s concussion protocol, but he reportedly was present at the team’s walkthrough on Sunday which is a good sign.

The Philadelphia Eagles now know who they will be taking on in the first round of the National Football League playoffs.
There are five steps in the protocol. The five phases are symptom-limited activity, aerobic exercise, football-specific exercise, club-based non-contact training drills, full football activity and clearance.
Philadelphia will welcome the Green Bay Packers to town in the Wild Card Round on Sunday, Jan. 12. The Eagles finished the regular season with an impressive 14-3 record and locked up the No. 2 seed in the NFC. The Eagles will have home-field advantage throughout the NFC playoffs, unless they were to face off against the Detroit Lions in the NFC Championship (if they get that far).

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Cornelius Named MAC Men’s Track Athlete of the Week

CLEVELAND, Ohio (EMUEagles.com) – Eastern Michigan University men’s track & field student-athlete Lachlan Cornelius was named Mid-American Conference (MAC) Track Athlete of the Week, the conference announced Tuesday, April 29. Cornelius (Brisbane, Australia/Anglican Church Grammar School) placed first in 800m invitational in a MAC-best and personal standard 1:48.38 at the GVSU Extra Weekend Meet, […]

Published

6 minutes ago

April 30, 2025

Your Sports Nation

CLEVELAND, Ohio (EMUEagles.com) – Eastern Michigan University men’s track & field student-athlete Lachlan Cornelius was named Mid-American Conference (MAC) Track Athlete of the Week, the conference announced Tuesday, April 29.

Cornelius (Brisbane, Australia/Anglican Church Grammar School) placed first in 800m invitational in a MAC-best and personal standard 1:48.38 at the GVSU Extra Weekend Meet, hosted by Grand Valley State University, April 26. His time is the fastest by an Eastern student-athlete since Eastern Michigan legend and former United States Olympian (1996 – Atlanta) Paul McMullen ran the distance in 1:46.48 in 1995, the second-fastest time in program history, while Cornelius’ mark stands eighth on the program leaderboards.

Cornelius’ time topped his previous conference-best mark (1:49.25) by nearly one full second as his time currently ranks sixth in the Great Lakes Region and 43rd on the East Qualifying List.

The award is Eastern Michigan’s third of the outdoor season and brings the team’s total to six on the 2024-25 campaign as Gabe Singh (Toledo, Ohio/Sylvania Northview/Oakland) and Saraiah Walkes (Manatee County, Fla./The-Out-of-Door-Academy) were recently tabbed track athletes of the week, April 15, before Lucky Fiaku (Nimo, Nigeria/Busy International Secondary) (field) and Josephine Oloye (Iwaro-Oka, Nigeria/Geomi Secondary School/Tayelolu Memorial) (track) each garnered the award in the indoor season, Dec. 10, prior to Carson McCoy (Pittsburgh, Pa./Deer Lakes) (track) earning the recognition, Feb. 11.

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The Eagles are scheduled for two meets next weekend in the Jesse Owens Invitational, hosted by Ohio State University, at Jesse Owens’ Memorial Stadium, in Columbus, Friday-Saturday, May 2-3, and the Duke Twilight Meet, hosted by Duke University, at the Morris Williams Track & Field Stadium, in Durham, N.C., Sunday, May 4.

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For updates on all things EMU cross country/track & field, continue to check EMUEagles.com or follow the team on Instagram, X, and Facebook at @EMUXC_TF.

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Sports

Patriot League Announces Outdoor Track and Field Athletes of the Week (4.29.25)

Story Links BETHLEHEM, Pa. – Army West Point, Boston University and Lehigh each took home a Patriot League Outdoor Track and Field weekly award when the accolades were announced by the League office on Tuesday. Boston University junior Vera Sjöberg earned Patriot League Outdoor Women’s Track Athlete of the Week […]

Published

25 minutes ago

April 30, 2025

Your Sports Nation

BETHLEHEM, Pa. – Army West Point, Boston University and Lehigh each took home a Patriot League Outdoor Track and Field weekly award when the accolades were announced by the League office on Tuesday.

Boston University junior Vera Sjöberg earned Patriot League Outdoor Women’s Track Athlete of the Week after logging a 5,000-meter time of 15:40.76 at Penn Relays. The mark leads the Patriot League and ranks 27th in NCAA DI.

Army West Point senior Emily Fink was named Patriot League Women’s Field Athlete of the Week after winning the hammer throw (65.95m | 216’ 4”) and finishing as the runner-up in the shot put (16.12m | 52’ 10.75”) at Penn Relays. Fink leads the Patriot League in both events.

Lehigh first-year Emily Kolodziej earned Patriot League Women’s Outdoor Track and Field Rookie of the Week honors after a victory in the discus at the Carol and John Covert Classic. Her mark of 45.40m (148’ 11”) ranks seventh overall in the League and is the best this season by a first-year student-athlete.

Boston University’s Asia Hamilton, Lehigh’s Grace Kennedy and Navy’s Jia Anderson earned honorable mention honors this week.

Patriot League Women’s Track Athlete of the Week
Vera Sjöberg, Boston University, Jr., Distance, Stockholm, Sweden/Rudbeck
*Sjöberg logged a 5,000m time of 15:40.76 at Penn Relays.
*The time broke a BU school record and leads the Patriot League this season.
*Her mark ranks 27th in NCAA DI.

Patriot League Women’s Field Athlete of the Week
Emily Fink, Army West Point, Sr., Throws, Three Lakes, Wisc./Three Lakes
*Fink won the hammer throw (65.95m | 216’ 4”) and finished as the runner-up in the shot put (16.12m | 52’ 10.75”) at Penn Relays.
*Fink leads the Patriot League in both events.

Patriot League Women’s Rookie of the Week

Emily Kolodziej, Lehigh, Fy., Throws, Branchburg, N.J./Somerville

*Kolodziej won the discus with a personal-best mark of 45.40m (148’ 11”) at the Carol and John Covert Classic.

*Her mark leads all League first-years in the event.

Honorable Mention

Asia Hamilton, Boston University, Sr., Jumps, Mississauga, Ontario/St. Edmund Campion

*Hamilton finished as the runner-up in the long jump at the Ken O’Brien Pre-Conference Meet with a mark of 6.12m (20’ 1”).

Grace Kennedy, Lehigh, Jr., Sprints/Hurdles, Scotch Plains, N.J./Scotch Plains-Fanwood

*Kennedy logged a 400-meter hurdle mark of 1:00.00 at Penn Relays.

*The mark is second-best in Mountain Hawks’ history.

Jia Anderson, Navy, Jr., Sprints/Hurdles, Wilmington, Del./ Padua Academy

*Anderson posted the program’s second-fastest 100-meter hurdles time of 13.64 to finish in 11th place at the Penn Relays.

*Her mark is best in the Patriot League this season.

Men’s Track Athlete of the Week

3.25 – Liam Lyons, Holy Cross, Jr.

4.1 – Karsen Vesty, Boston University, So.

4.8 – Nathan Kent, Navy, So.

4.15 – Anthony Diaz, Army West Point, Jr.

4.22 – Nathan Davis, Army West Point, Jr.

4.29 – No award presented

Women’s Track Athlete of the Week

3.25 – Ida Moczerniuk, Lafayette, So.

4.1 – Mikayla Cheney, Army West Point, So.

4.8 – Annie Lemelin, Navy, Sr.

4.15 – Abby Klebe, Lehigh, Jr.,

4.22 – Vera Sjöberg, Boston University, Jr.

4.29 – Vera Sjöberg, Boston University, Jr.

Men’s Field Athlete of the Week

3.25 – Owen Faulha, Boston University, Sr.

4.1 – Skyler Mott, Lehigh, Sr.

4.8 – Carlos Posey, Army West Point, Jr.

4.15 – Wil Jaques, Lehigh, Jr.

4.22 – Javan Guevara-Cragwell, Army West Point, Sr.

4.29 – No award presented

Women’s Field Athlete of the Week

3.25 – Ellie Roan, Boston University, Jr.

4.1 – Emily Fink, Army West Point, Sr.

4.8 – Emily Fink, Army West Point, Sr.

4.15 – Emily Fink, Army West Point, Sr.

4.22 – Peace Omonzane, Boston University, Jr.

4.29 – Emily Fink, Army West Point, Sr.

Men’s Rookie of the Week

3.25 – Wyatt Shaw, Navy, Fr.

4.1 – Thomas Cowan, Boston University, Fr.

4.8 – Brian Schloeder, Navy, Fr.

*4.15 – John Phelps, Army West Point, Fr. & Gabriel Pecaitis, Bucknell, Fr.

4.22 – Guy Margalit, Boston University, Fr.

4.29 – No award presented

*Co-Rookie of the Week

Women’s Rookie of the Week

3.25 – Zoie Tesi, Navy, Fr.

4.1 – Noelani Sadler, Bucknell, Fr.

4.8 – Alex Lea, Bucknell, Fr.

4.15 – Abby Desmarais, Holy Cross, Fr.

4.22 – Abby Desmarais, Holy Cross, Fr.

4.29 – Emily Kolodziej, Lehigh, Fy.

PATRIOT LEAGUE OUTDOOR TRACK AND FIELD CHAMPIONSHIPS

The 2024-25 Patriot League Men’s and Women’s Outdoor Track and Field Championships will be held in Worchester, Mass. at the College of the Holy Cross. Events at Hart Track begin Friday, May 2, and conclude on Saturday, May 3. All nine men’s programs and each of the 10 women’s teams will compete. The Patriot League will stream a majority of the two-day meet on ESPN+ at PatriotLeague.tv.

ABOUT THE PATRIOT LEAGUE

The Patriot League is in its fourth decade of academic and athletic achievement, continually demonstrating that student-athletes can excel at both academics and athletics without sacrificing high standards. The Patriot League’s athletic success is achieved while its member institutions remain committed to its founding principle of admitting and graduating student-athletes who are academically representative of their class. Participation in athletics at Patriot League institutions is viewed as an important component of a well-rounded education.

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Emory men’s track and field named 2025 UAA Champions

By downloading Emory news media, you agree to the following terms of use: Creative Commons Attribution-NoDerivatives 4.0 International Public License By exercising the Licensed Rights (defined below), You accept and agree to be bound by the terms and conditions of this Creative Commons Attribution-NoDerivatives 4.0 International Public License (“Public License”). To the extent this Public […]

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45 minutes ago

April 30, 2025

Your Sports Nation

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Water Polo Ends Record-Breaking 2025 Season – The Villanovan

This past weekend’s run to the semifinals of the Metro Atlantic Athletic Conference (MAAC) Tournament marked the end of a record-breaking season for the Villanova women’s water polo team (21-12 overall, 7-5 Big East). On Friday, April 25, Villanova beat Iona College, 7-2, in the first round, before losing to Marist University, 9-5, in the […]

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55 minutes ago

April 30, 2025

Your Sports Nation

On Friday, April 25, Villanova beat Iona College, 7-2, in the first round, before losing to Marist University, 9-5, in the semifinals at the McCann Natatorium in Poughkeepsie, NY.

The Wildcats made a statement right away. For the first time since 2005, Villanova moved to the semifinals with a thrilling victory over Iona in the first round.

In the win, junior center Ella Mattocks, freshman attacker Riley Hull and junior attacker Anna Painter scored two goals apiece. Freshman goalkeeper Rachel Stephens held down the defense with 11 saves.

The victory over Iona solidified the team’s place in program history, while Villanova’s poised and aggressive play demonstrated its development over the course of the season.

The semifinal matchup with Marist on Saturday turned out to be tougher. The game was within reach thanks to Villanova’s gritty defense, but Marist’s explosive offensive play decided the final outcome.

“This season has meant so much to us,” head coach Michael Gordon said. “All the great successes that we have had this whole season have really put even more of a spark into everybody and to help motivate them to work even harder.”

Despite ending Villanova’s tournament run, the weekend marked a huge accomplishment for the program under head coach Michael Gordon.

The 2025 water polo season has been historic across the board for Villanova. Under Gordon’s direction, Villanova won two ranked games, against No. 21 Brown and No. 22 Marist, during the regular season and advanced to the MAAC Championship tournament for the first time since 2016.

The squad scored 431 goals in a single season, breaking the program record. The Wildcats were nationally ranked in the CWPA and ACWPC National Polls.

The Metro Atlantic Athletic Conference recognized the Wildcats with individual honors on Wednesday.

Villanova’s five individual MAAC honors this season set a new program record, demonstrating the depth and skill of the team. For the first time since 2014, a Villanova duo was selected to the all-MAAC Second Team, with Mattocks and Hull receiving the honors.

Mattocks had an outstanding season on both ends of the pool. She drew 56 exclusions, scored 41 goals and provided 17 assists. Mattocks’ 100th career goal versus La Salle earlier this year was a significant milestone, putting her in the company of greats in the program’s record books. She now holds the sixth-highest ranking in Villanova history in that area, with 144 career exclusions drawn, and she has one more season to play.

In Hull’s first-year performance, she became the first player in Villanova history to win MAAC Rookie of the Year, in addition to joining Mattocks on the All-MAAC Second Team.

“Earning this award was such an honor,” Hull said. “I could not have done it without the great team we had this year and the support from every single member of the team all year long.”

With 78 goals, Hull broke the rookie scoring record, which had been set by current assistant coach Kaysie Stuba in 2019, with 76 goals. Hull was also in the top 10 of the program in sprints won, with 41, and exclusions drawn, with 65, scoring 114 points overall and dishing out 36 assists.

The MAAC Defensive Player of the Year award went to senior center defender Adrienne Grimes. After missing the 2023-24 season due to a shoulder injury, Grimes returned to lead Villanova’s defense with a commanding presence. She contributed 25 offensive assists and recorded 16 steals and 16 field blocks. The Wildcats’ defensive success throughout the season was largely due to her leadership in the pool.

Gordon received the MAAC Coach of the Year as the final honor, becoming the first Villanova coach to win this award since 2004. Under his leadership, the Wildcats went 18-1 at home, accumulating 41 wins in two seasons and solidifying their position as a rising force in the MAAC.

“It means a lot [to win coach of the year],” Gordon said. “It’s a lot of hard work, hours and time that has gone into it and it feels good to get that recognition from my peers.”

The 2025 Villanova women’s water polo team leaves a legacy of growth, success, and hope for the future despite finishing the season in the semifinals. The Wildcats have laid a solid foundation for the upcoming years with the return of numerous important players and the program’s ongoing momentum.

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BIG3 ADDS VICE SPORTS TO SEASON EIGHT MEDIA LINEUP – BIG3

VICE Sports Will Air 14 Hours of Live Games on VICE TV LOS ANGELES – April 29, 2025 — Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a new media partner and will distribute 14 hours of live BIG3 games on VICE TV […]

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59 minutes ago

April 30, 2025

Your Sports Nation

VICE Sports Will Air 14 Hours of Live Games on VICE TV

LOS ANGELES – April 29, 2025 — Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a new media partner and will distribute 14 hours of live BIG3 games on VICE TV channel, this summer. VICE Sports’ season eight coverage will begin by televising two games on June 14, 2025, live at 6 pm ET, following the live CBS broadcast of the league’s season opener at Allstate Arena in Chicago, IL, and continue through the summer. Tickets are available now at big3.com/tickets.

“We are so pleased to welcome VICE Sports to the BIG3 media lineup,” said BIG3 President Jeff Kwatinetz. “We know that our content is completely unique in the summer sports marketplace and are fortunate to have found a partner that shares our values and respects our content strategy. Their young, irreverent, and connected viewership is the perfect audience for us and we look forward to creating a new home for our existing fans while continuing to expand and cultivate new BIG3 fanatics from VICE’s outstanding viewership. We can’t wait to bring our fast, physical, exciting product to VICE TV viewers beginning June 14.”

VICE Sports will televise 14 live BIG3 games on eight dates between the June 14 premiere and the end of the regular season on August 9. CBS Sports will produce the BIG3 games carried by VICE TV.

“Everyone at VICE TV is beyond excited to add BIG3 basketball to our growing roster of compelling sports content,” said Pete Gaffney, President of VICE TV. “In a short time, we’ve established VICE Sports and transformed VICE TV into a true destination for bold, fearless sports programming, including documentaries, formatted shows, acquired content, and live sports like BIG3, that fans crave. Across all of VICE – TV, Studios, Digital – we’re expanding our sports slate in a big way and building a true multi-platform brand that brings an authentic voice to sports as only VICE can.”

This announcement is the latest in a series of major maneuvers to increase the visibility, pace, and competitiveness of the BIG3 for season eight, including the recent signing of First-Ballot Hall-of-Famer Dwight Howard, 4X NBA All-Star Kemba Walker, NBA Sixth Man of the Year Montrezl Harrell, and 2010 fourth overall pick Wes Johnson. Team rosters will continue to be filled and adjusted until the conclusion of the 2025 BIG3 Draft on May 15, streaming live from Las Vegas at 7 pm ET. The league also continues to add significant partners ahead of tip-off on June 14, including Total Wireless, Walmart, Capital One, Merck, Coors, and Lowe’s. This is the first season under the new city-based model, where eight all-new teams represent home markets in Boston, MA; Chicago, IL; Dallas, TX; Detroit, MI; the DMV metropolitan area; Houston, TX; Los Angeles, CA; and Miami, FL. The full season eight schedule is available HERE.

To learn more about BIG3, go to BIG3.com and follow @thebig3 on X and Instagram.

ABOUT BIG3:

On January 11, 2017, the BIG3 was born. The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. The BIG3 is a league with no garbage minutes, where trash talk is allowed, defense is emphasized, fast-paced action, and where every point –whether it’s a 4-point or 3-point shot – counts. Any given BIG3 team has hall of famers, icons and trailblazers, and the next best 3-on-3 player.

The league has led the sports industry in diversity and opportunity, becoming the first professional sports league to implement a mental health policy, favor CBD as a pain management alternative to opioids, enlist female coaches of men, and appoint a black Commissioner in Hall of Famer Clyde Drexler, who is also professional sports first former player serving as Commissioner. The inaugural CEO was the legendary, incomparable Raider executive Amy Trask. This January 2024, BIG3 co-founder Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural Ice Cube Impact Award, acknowledging individuals making substantial contributions to their community, the first non-player to be recognized. Founders Ice Cube and Jeffrey Kwatinetz are missioned to better society as BIG3 pursues business success while also helping to break down stereotypes, promote diversity in sports, create opportunities for black, brown, and female athletes beyond the court, and support the black, youth and basketball communities overall.

About VICE TV

VICE TV, available in 40 million U.S. cable and satellite homes and to multiple licensees worldwide, is the Emmy®-winning international television network from VICE Media Group in partnership with A+E. Since its inception in 2016, the channel has attracted new audiences with its compelling and provocative programming. Earlier this year, as demand for sports content continues to grow worldwide, VICE Media launched the VICE Sports brand, VICE TV’s sports-first programming strategy. Recent VICE Sports premieres include Brady vs Belichick: The Verdict, with host Christopher “Mad Dog” Russo; two original docuseries, Pitino: Red Storm Rising and Calipari: Razor’s Edge; Dark Side of the Cage; The Grudge; and Dark Side of the Ring. In addition to taped programs, VICE Sports has also added live event programming led by Arena Football One and BKB Bare Knuckle Boxing. Overall, the company will televise close to 200 hours of sports-themed docuseries, programs, events, and podcasts for global distributors across television and digital. For more information, log on to www.VICETV.com and find VICE TV viewing and streaming options here. Also, follow VICE TV on social media platforms, including Facebook, Instagram, TikTok, and X.

CONTACT: Hannah Palacios, BIG3 (hannah@big3.com)

Katie Fuchs, VICE (kfuchs@lippingroup.com)

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Sports

Brag House Holdings Partners with Florida Gators Athletics and Learfield to Launch Innovative Gaming Experiences for Gen Z Fans

Brag House partners with Florida Gator Athletics and Learfield to integrate gaming into college sports engagement for Gen Z. Quiver AI Summary Brag House Holdings, Inc. has announced a strategic partnership with Florida Gator Athletics and Learfield’s Florida Gators Sports Properties, aimed at creating a unique digital sports platform for Gen Z that melds gaming, […]

Published

1 hour ago

April 30, 2025

Your Sports Nation

Brag House partners with Florida Gator Athletics and Learfield to integrate gaming into college sports engagement for Gen Z.

Quiver AI Summary

Brag House Holdings, Inc. has announced a strategic partnership with Florida Gator Athletics and Learfield’s Florida Gators Sports Properties, aimed at creating a unique digital sports platform for Gen Z that melds gaming, college sports, and social interaction. This initiative will kick off with the Brag Gator Gauntlet at the University of Florida, featuring digital and in-person gaming events designed to enhance student and fan engagement with college athletics. The partnership introduces gamified experiences and tailored branding opportunities for companies to connect with the influential Gen Z audience. Moreover, Brag House plans to leverage data insights for effective marketing strategies and aims to expand this model to additional campuses in the coming years. This collaboration not only redefines how fans engage with college sports but also provides brands with new avenues for interaction with a younger demographic.

Potential Positives

Announcement of a strategic partnership with Florida Gator Athletics and Learfield, enhancing brand visibility and credibility in college sports.
Launch of the Brag Gator Gauntlet, a unique initiative that merges gaming with college sports, targeting the influential Gen Z demographic.
Plans for expansion to 50 campuses by the end of 2026, indicating strong growth potential and scalability for the company.
Development of a robust data engine to provide actionable insights for brands, allowing for hyper-personalized marketing campaigns that resonate with Gen Z.

Potential Negatives

The announcement of a strategic partnership may highlight reliance on collaborations for growth, which could raise concerns about the company’s ability to independently innovate and attract Gen Z without external partnerships.
Forward-looking statements warn investors of inherent uncertainties and risks, indicating that the company’s future performance may not meet expectations, which can lead to skepticism in the market.
The press release outlines ambitious expansion plans targeting a rapid increase to 50 campuses by the end of 2026, which may pose significant operational and logistical challenges, raising doubts about execution capabilities.

FAQ

What is Brag House’s new partnership about?

Brag House has partnered with Florida Gator Athletics and Learfield to create a digital sports medium for Gen Z, integrating gaming and college sports.

How does the Brag Gator Gauntlet work?

The Brag Gator Gauntlet features digital and in-person gaming activations that connect students and fans with their favorite teams through immersive experiences.

What benefits does this partnership offer to brands?

This partnership provides brands with custom advertising, sponsorship opportunities, and gamified experiences to engage with Gen Z college audiences effectively.

What expansion plans does Brag House have?

Brag House aims to expand its model to 10 more campuses in 2025 and scale to 50 campuses by the end of 2026.

How is Brag House engaging with Gen Z insights?

Brag House uses proprietary behavioral data to help brands create personalized, performance-optimized marketing campaigns tailored to Gen Z’s preferences.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

Full Release

NEW YORK, April 28, 2025 (GLOBE NEWSWIRE) — Brag House Holdings, Inc. (NASDAQ: TBH) (the “Company” or “Brag House”

)

, the premier Gen Z engagement platform at the intersection of gaming, college sports, and social interaction, today announced a strategic partnership with Florida Gator Athletics and Learfield’s Florida Gators Sports Properties, the media and technology company powering college athletics at over 200 schools. All Gators Athletics sponsorship agreements are managed by athletic media rights holder Florida Gators Sports Properties. This collaboration introduces a first-of-its-kind digital sports medium for Gen Z—reimagining how students and fans engage with college sports through gaming across the nation.

The initiative debuts with the Orange and Blue at the

University of Florida (UF)

, with the launch of the

Brag Gator Gauntlet

—a flagship series of digital and in-person gaming activations that fuse school spirit, gaming culture, and live sports into immersive, competitive experiences. These events align with real-world sports calendars, offering students and fans new, interactive ways to rally around their favorite teams through video games they already love to play.

“We’re not just adding gaming to sports—we’re creating a new lane that lives in harmony with college athletics,” said Lavell Juan Malloy II, CEO & Co-Founder of Brag House. “Starting this series with the Florida Gators and Learfield’s unparalleled access to over 200 universities allows us to scale this vision while giving brands an authentic way to connect with the most elusive and influential demographic—Gen Z.”

“This partnership represents an exciting evolution in how partners engage with the student body and Gator Nation,” said Darren McPhail, General Manager of Florida Gators Sports Properties. “By integrating gaming into our athletic culture, we’re providing innovative avenues for student involvement and offering brands a new way to engage with the younger demographics of Gator Nation.”

Redefining Fan Engagement

The Brag House x Gators Athletics initiative, in partnership with Learfield, builds a parallel sports engagement channel tailored for digitally native students:

Interactive in-person and online gaming activations tied to real-life sporting events

Branded gaming experiences designed to mirror student rivalries and fandom

Name, Image, and Likeness (“NIL”)-integrated gaming content featuring student-athletes to elevate school pride and authenticity

Scalable Brand Opportunities

For brands seeking to connect with Gen Z in a meaningful way, this partnership delivers unrivaled access to hyper-engaged college communities:

Custom advertising and sponsorship opportunities across digital platforms, on-site events, and athletic venues

Gamified experiences and branded loyalty systems that reward participation and foster deeper brand affinity

Student-athletes influencer-driven campaigns featuring serialized content

This monetization model shows how brands can generate a measurable return on investment while deepening engagement with target audiences.

Actionable Gen Z Insights

Beyond engagement, Brag House will continue to build a

robust data engine

to help brands connect with Gen Z in a more

authentic and measurable way

. Using proprietary behavioral data and insights, Brag House will empower marketers to create hyper-personalized, performance-optimized campaigns tailored to Gen Z’s preferences and behavior.

What’s Next

Following the first activation with Gators Athletics for students of the University of Florida, Brag House and Learfield aim to roll out the model across additional campuses later this year. The roadmap targets a

10-school expansion in 2025

, scaling to

50 campuses by the end of 2026

, supported by evolving technology capabilities and advanced audience segmentation tools.

“This is not a niche campaign—it’s a new tradition,” added Malloy. “We’re defining how Gen Z connects with college athletics—and giving brands a meaningful way to be part of that story.”

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. These statements are subject to uncertainties and risks, including, but not limited to, the risk factors discussed in the “Risk Factors” section of the Company’s filings with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results discussed in the Company’s filings with the SEC, which are available for review at
www.sec.gov
. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law.

About Brag House

Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.

About Learfield

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Media Contact:

Fatema Bhabrawala

Director of Media Relations

fbhabrawala@allianceadvisors.com

Investor Relations Contact:

Adele Carey

VP, Investor Relations

ir@thebraghouse.com

This article was originally published on Quiver News, read the full story.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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