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Private Equity’s Next Frontier in Motorsport

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The Formula 1 ecosystem has become a goldmine for investors, with team valuations soaring to unprecedented heights. By 2025, the Aston Martin F1 team is valued at $3.2 billion following a strategic stake sale, while McLaren’s valuation stands at $2.65 billion, and Ferrari commands $4.78 billion—a testament to the sport’s evolving commercial power and global appeal [1][2]. These figures, driven by sponsorship deals, brand equity, and Liberty Media’s digital transformation, signal a compelling opportunity for private equity firms seeking long-term value creation in a rapidly appreciating asset class.

The Valuation Drivers: Sponsors, Performance, and Brand Power

F1 teams derive value from three pillars: sponsorship revenue, prize money, and brand equity. The 2025 season saw total sponsorship spend exceed $2.9 billion, a 10% year-over-year increase, with tech and finance firms dominating new deals [3]. For example, Aston Martin’s partnership with cryptocurrency giant Coinbase and McLaren’s alliance with lottery operator Allwyn reflect a shift toward high-transformation sectors [4]. Ferrari, meanwhile, leverages its 90-year heritage and luxury car sales to command premium sponsorships, including long-standing deals with Shell and Puma [5].

The valuation methodologies used by analysts like Sportico and Blackbook Motorsport incorporate revenue multiples (average of 6x) and interviews with industry experts, factoring in historical performance and infrastructure [6]. Ferrari’s $4.78 billion valuation, for instance, reflects its dominance in both on-track success and off-track revenue, while Aston Martin’s $3.2 billion valuation—up from £1.04 billion in 2023—highlights its strategic pivot to liquidity and core automotive operations [1][7].

Gulf and Global Investors: A New Era of Ownership

The Gulf region has emerged as a pivotal player in F1’s financial landscape. Saudi Arabia’s Public Investment Fund (PIF) holds a 20.5% stake in Aston Martin’s parent company, while Bahrain’s Mumtalakat and Abu Dhabi’s CYVN Holdings back McLaren [8]. These investments are not merely financial but strategic, aligning with Gulf nations’ ambitions to diversify their economies and project soft power. Saudi Arabia, for example, is rumored to be exploring direct F1 team ownership, with Prince Khalid bin Sultan Al-Abdullah Al-Faisal stating that “owning an F1 team could happen soon” [9].

Global investors are equally active. Qatar Investment Authority’s stake in the Audi F1 team (set to debut in 2026) and Liberty Media’s $4.3 billion acquisition of Dorna Sports (owner of MotoGP) underscore the sport’s appeal as a cross-synergy platform [10]. These moves create opportunities for private equity firms to acquire stakes in teams or related infrastructure, such as state-of-the-art wind tunnels or digital platforms like F1 TV.

Liberty Media’s Digital and Commercial Revolution

Liberty Media’s stewardship since 2017 has transformed F1 into a global entertainment brand. By 2025, digital engagement has surged, with F1 TV’s subscriber base growing by 40% annually and the Netflix series Drive to Survive driving a 20% increase in ticket demand [11]. Liberty’s focus on U.S. expansion—adding races in Miami and Las Vegas—has boosted the American fanbase by 10.5% yearly, attracting 34% of new 2025 sponsorships from U.S. brands [12].

The company’s partnerships with luxury brands like LVMH ($150 million annually) and its push into sustainability and electric vehicles further enhance F1’s long-term value. For private equity investors, this means opportunities to invest in teams with strong digital footprints or to leverage F1’s platform for cross-promotional ventures in emerging markets like Rwanda and Asia [13].

Strategic Stake Acquisitions: Where to Invest?

For private equity firms, the key lies in strategic stake acquisitions that align with F1’s growth vectors. Aston Martin’s recent stake sale—valuing the team at $3.2 billion—demonstrates how liquidity events can attract institutional investors [14]. Similarly, McLaren’s $2.65 billion valuation, bolstered by its 51 sponsors and new facilities, offers a diversified revenue model [15]. Ferrari, while less accessible due to its family-owned structure, remains a symbol of prestige and could be a target for investors seeking indirect exposure through luxury car or sponsorship deals.

Investors should also consider infrastructure and digital assets. Teams with advanced R&D facilities or proprietary data analytics tools (e.g., Adrian Newey’s wind tunnel at Aston Martin) are positioned to capitalize on F1’s technological arms race [16]. Additionally, the integration of F1 and MotoGP under Liberty Media’s umbrella creates synergies for cross-promotion and shared digital platforms.

Conclusion: A High-Stakes, High-Reward Market

Formula 1’s valuation boom is not a bubble but a reflection of its unique ability to merge sports, technology, and global branding. For private equity firms, the sport offers a rare combination of tangible assets (cars, facilities) and intangible value (brand equity, digital reach). As Gulf and global investors continue to pour capital into the ecosystem, and Liberty Media accelerates its digital and commercial strategies, the window for strategic entry is narrowing. The question is no longer if to invest in F1, but how to position for the next decade of growth.

Source:
[1] The Aston Martin F1 Team Is Valued at Nearly $3.3 Billion [https://robbreport.com/motors/cars/aston-martin-formula-1-valuation-1236913823/]
[2] Top 5 Richest Formula 1 Teams in 2025 Ranked [https://www.finance-monthly.com/the-top-5-richest-formula-1-teams-in-2025/]
[3] F1 sponsorship spend projected to hit US$2.9bn for 2025 [https://www.blackbookmotorsport.com/news/f1-sponsorship-spend-revenue-liberty-media-ampere-analysis-viagogo-march-2025/]
[4] As its 2025 season kicks off, Formula 1 is in a ‘golden era’ [https://www.marketingbrew.com/stories/2025/03/12/formula-1-sponsorships-williams-atlassian-aston-martin-coinbase-mclaren-allwyn]
[5] F1 2025: List of partners/sponsors for each of 10 teams [https://formularapida.net/en/f1-2025-list-of-partners-sponsors-for-each-of-10-teams/]
[6] Most Valuable Formula 1 Team Rankings [https://www.sportico.com/feature/formula-1-team-value-rankings-1234727512/]
[7] Aston Martin confirms timeline for F1 exit from £2.4billion [https://www.planetf1.com/news/aston-martin-valued-at-2-4-billion-as-car-company-sells-out-of-f1]
[8] Team ownership could be next F1 step for Saudi Arabia [https://www.reuters.com/sports/formula1/team-ownership-could-be-next-f1-step-saudi-arabia-2025-04-15/]
[9] Ibid.
[10] Liberty Media’s Strategic Expansion in Motorsports [https://www.ainvest.com/news/liberty-media-strategic-expansion-motorsports-unlocking-growth-f1-motogp-2508/]
[11] The F1 2025 sponsorship boom: numbers, sectors and strategies [https://rtrsports.com/en/the-sponsorship-boom-in-formula-1-numbers-sectors-and-strategies-of-2025/]
[12] How Liberty Media Fuels Formula 1’s Commercial Growth [https://substack.com/home/post/p-159359868?utm_campaign=post&utm_medium=web]
[13] Formula 1 Partners – Global Partners, Official Sponsors and [https://www.formula1.com/en/information/formula-1-partners.2shz7bIVhGgS3ovP69N3Rs]
[14] Aston Martin sells F1 team stake for $146m amid financial pressures [https://bmmagazine.co.uk/news/aston-martin-sells-f1-stake-146m-financial-pressures/]
[15] Most Valuable Formula 1 Team Rankings [https://www.sportico.com/feature/formula-1-team-value-rankings-1234727512/]
[16] Earnings call transcript: Aston Martin’s Q2 2025 sees mixed results [https://www.investing.com/news/transcripts/earnings-call-transcript-aston-martins-q2-2025-sees-mixed-results-with-revenue-drop-93CH-4159030]



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Trackhouse Racing Faces 2026 Questions as Major Sponsor Disappears From Team Website

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With less than a month remaining before the NASCAR Cup Series kicks off the season at the Clash at Bowman Gray Stadium, Trackhouse Racing is facing fresh speculation off the track.

Fans have begun spotting a potential red flag for Trackhouse Racing: a major sponsor appears to be missing from the team’s official website.

Sponsor Uncertainty Emerges As Trackhouse Racing Undergoes Major Changes

According to reports, fans have noticed that WeatherTech, one of the organization’s most recognizable partners in recent seasons, is no longer listed among the team’s sponsors on its official website. This has raised questions about Trackhouse’s sponsorship lineup heading into 2026.

Trackhouse has undergone a period of rapid evolution over the past two seasons, reshaping both its competitive structure and long-term vision. The team entered 2025 with major ambition, expanding to a third full-time Cup Series entry.

The team also signed Supercars champion Shane van Gisbergen to drive the No. 88 last season. That move signaled Trackhouse’s intent to grow beyond a two-car operation and lean further into its global racing identity.

Then, at the end of the 2025 season, Trackhouse parted ways with Daniel Suárez, one of the organization’s foundational drivers since its Cup debut. In his place, the team announced rising star Connor Zilisch as part of their 2026 plans, doubling down on youth development and long-term growth.

Driver commitments were also solidified with van Gisbergen signing a long-term extension, joining Ross Chastain, who inked his own multi-year deal in 2023. Both drivers are now a cornerstone of Trackhouse’s future. Alongside these moves, the team also adjusted its on-track branding, assigning Zilisch to the No. 88 while unveiling the No. 97 as van Gisbergen’s new Cup Series number.

Against that backdrop of expansion and restructuring, the apparent disappearance of WeatherTech from the team’s sponsor listings has drawn particular attention. Neither Trackhouse nor WeatherTech has issued an official statement confirming or denying anything. However, sponsor visibility, especially this close to the start of a season, is often closely monitored by fans and industry insiders alike.

If confirmed, the loss would be a meaningful one. Since partnering with the team in 2024, WeatherTech has sponsored Trackhouse or Trackhouse-affiliated drivers in 23 NASCAR Cup Series races and 40 NASCAR Xfinity Series events, making it one of the organization’s more consistent commercial partners.

WeatherTech’s involvement in the sport has also extended beyond race weekends. The company served as the base sponsor in the NASCAR 25 console game’s custom car creator. This expanded its marketing investment within the NASCAR ecosystem and made it popular among younger fans.

Sponsorship changes are not uncommon in NASCAR. However, with Trackhouse preparing for a pivotal 2026, featuring one of the most exciting driver lineups, the potential departure of a major sponsor has fans on high alert.



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The Quail, A Motorsports Gathering 2026 to celebrate Diablo, Japanese performance and Route 66

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Words:

Nathan Chadwick

| Photography: Quail, A Motorsports Gathering

The Quail, A Motorsports Gathering 2026 returns to Monterey Car Week with four featured classes: the 100th Anniversary of Route 66, the Lamborghini Diablo, the Legacy of Japanese GTs and the Ferrari F40.

The Route 66 class marks 100 years since the establishment of the legendary highway, which extends for nearly 2500 miles between Chicago and Santa Monica. The display will examine Route 66’s cultural and automotive relevance through a selection of historic vehicles associated with its use.

Meanwhile, the Lamborghini Diablo class will focus on the model introduced in the early 1990s as Lamborghini’s first production car capable of exceeding 200mph. The display will include a range of examples, including rare specifications and limited-production variants.

The Legacy of Japanese GTs class will consider the development of Japanese grand touring cars, with an emphasis on engineering, design and technology. A selection of influential models will be shown, reflecting their impact on performance car culture.

And the Ferrari F40 class will return for a second year; introduced in 1987 to mark the marque’s 40th anniversary, the F40 was the final model approved by Enzo Ferrari. The class will focus on its design and engineering characteristics.

A new collector series will be introduced to present selected private collections. One of the first will draw from the collection of Bruce Meyer, whose interests include historic racing cars, hot rods and motorcycles. A selection of vehicles from his collection will be shown.

In addition to the featured elements, eight established classes will return, including Custom Coachwork, Pre-War Sports and Racing Cars, Post-War Sports Cars 1945-1960, Post-War Sports Cars 1961-1975, Post-War Racing Cars, Sports and Racing Motorcycles, Evolution of the Supercar and The Great Ferraris.

“Our new featured classes, alongside the debut of the collector series, are propelling The Quail into an exciting new era,” said Gordon McCall, director of motorsports at The Quail. “Collectively, they showcase emerging technologies and design philosophies, while upholding the timeless craftsmanship and heritage that have been at the heart of this event for more than two decades.”

Participant registration is open The Quail A Motorsports Gathering 2026 here, and more details on the event, which takes place on Friday, August 14, 2026, can be found here.



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Nascar commissioner Steve Phelps steps down after lawsuit settlement

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  • No immediate plans to seek a successor as commissioner
  • Responsibilities will be delegated among Nascar’s president and executive leadership team

Steve Phelps will step down as commissioner of Nascar by the end of the month.

A statement from the series said that the 63-year-old made a ‘personal decision’ to step away, with the move coming less than one month after the conclusion of Nascar’s long-running legal battle with 23XI Racing and Front Row Motorsports (FRM).

Phelps, who has been with Nascar since 2005, was appointed as the series’ first-ever commissioner in April 2025. There are no immediate plans to appoint a successor. 

“As a lifelong race fan, it gives me immense pride to have served as Nascar’s first commissioner and to lead our great sport through so many incredible challenges, opportunities and firsts over my 20 years,” said Phelps.

“Our sport is built on the passion of our fans, the dedication of our teams and partners, and the commitment of our wonderful employees. It has been an honour to help synthesise the enthusiasm of long-standing Nascar stakeholders with that of new entrants to our ecosystem, such as media partners, auto manufacturers, track operators, and incredible racing talent.

“As I embark on new pursuits in sports and other industries, I want to thank the many colleagues, friends, and especially the fans that have played such an important and motivational role in my career.

“Words cannot fully convey the deep appreciation I have for this life-changing experience, for the trust of the France family, and for having a place in Nascar’s amazing history.”

Nascar has not announced any further leadership changes, with Phelps’ responsibilities to be delegated internally to the series’ president Steve O’Donnell and its wider executive leadership team.

“Steve will forever be remembered as one of Nascar’s most impactful leaders,” said Nascar chairman and chief executive Jim France.

“For decades, he has worked tirelessly to thrill fans, support teams, and execute a vision for the sport that has treated us all to some of the greatest moments in our nearly 80-year history.

“It’s been an honour to work alongside him in achieving the impossible, like being the first sport to return during Covid, or in delivering the unimaginable by launching new races in the LA Memorial Coliseum and Nascar’s first-ever street race in downtown Chicago.

“Steve leaves Nascar with a transformative legacy of innovation and collaboration with an unrelenting growth mindset.”

“Over his two decades at Nascar, Steve has balanced strong leadership and a consistent pursuit of excellence with a sincere commitment to our fans,” said Nascar executive vice chair Lesa France Kennedy.

“He has helped to bring fans some of the best, most unforgettable moments in our history, and most importantly, he’s laid an incredible foundation for continued growth and success for the entire sport.

“A true consensus builder and passionate advocate, we thank Steve for bringing his intelligence, integrity and love of racing to this sport each and every day. While his career may take him elsewhere, he’ll always have a place in our Nascar family.”

SportsPro says…

Phelps steps down as Nascar commissioner following the conclusion of the bruising legal proceedings with 23XI and FRM. During the process of finalising the wider settlement eventually agreed with the two teams, a series of inflammatory texts attributed to Phelps were revealed, which put him on thin ice and raised concerns about his leadership. In one exchange, he referred to team owner Richard Childress as “a stupid redneck” who “needs to be taken out back and flogged”.

The announcement exit of Phelps’ exit after the legal battle has been swift. It could also lead to speculation about the future of O’Donnell, even if the organisation said it had no immediate plans to make any additional senior leadership changes.

A protracted court case cost Nascar millions of dollars and exposed deep-rooted tensions within the sport. After the exit of Phelps, the series will now be looking to restore some much-needed stability as it adjusts to a new era of permanent charters and greater power amongst the teams. 



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Steve Phelps Resigns As NASCAR Commissioner

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NASCAR Commissioner Steve Phelps resigned from his NASCAR position following a 20-year career.

During his time with the league, he helped guide the sport into the new media age, as well as through the COVID pandemic. His time ended with a contentious lawsuit that exposed his texts critical of NASCAR drivers, team owners and his own bosses.

Phelps’ personal texts became public during the antitrust lawsuit brought by 23XI Racing and Front Row Motorsports against NASCAR. The lawsuit culminated with a settlement following eight days of trial testimony.

NASCAR’s Steve Phelps looks on during pre-race activities prior to the NASCAR Cup Series Würth 400 at Texas Motor Speedway 

NASCAR announced Phelps’ departure Tuesday morning, indicating it was his decision and that he will leave his role at the end of January. He had just started the role as commissioner last year, a role that allowed him to focus on big-picture projects and the trajectory of the sport, while Steve O’Donnell handled day-to-day operations as president.

O’Donnell remains president and no other leadership changes were announced.

“As a lifelong race fan, it gives me immense pride to have served as NASCAR’s first Commissioner and to lead our great sport through so many incredible challenges, opportunities and firsts over my 20 years,” Phelps, who served as NASCAR president from 2018-25, said in a statement. “Our sport is built on the passion of our fans, the dedication of our teams and partners and the commitment of our wonderful employees.

“It has been an honor to help synthesize the enthusiasm of long-standing NASCAR stakeholders with that of new entrants to our ecosystem, such as media partners, auto manufacturers, track operators, and incredible racing talent.”

NASCAR Chairman Jim France praised Phelps’ contributions to the sport. 

Steve Phelps’ 20-year career in NASCAR ended in the wake of a controversial text exchange that revealed his disdain for other leaders in the sport.

Phelps helped lead NASCAR’s marketing efforts over the last two decades and led NASCAR as it negotiated its current 2025-31 media rights deal. He also led the sport as it was one of the first sports to return to action during the COVID pandemic, with it completing a full 38-race season.

“Steve will forever be remembered as one of NASCAR’s most impactful leaders,” France said. “For decades he has worked tirelessly to thrill fans, support teams and execute a vision for the sport that has treated us all to some of the greatest moments in our nearly 80-year history. 

“It’s been an honor to work alongside him in achieving the impossible, like being the first sport to return during COVID, or in delivering the unimaginable by launching new races in the L.A. Memorial Coliseum and NASCAR’s first-ever street race in downtown Chicago. Steve leaves NASCAR with a transformative legacy of innovation and collaboration with an unrelenting growth mindset.”

France had stood by Phelps despite texts that emerged during the antitrust litigation. 

Phelps expressed his frustration that one of France’s proposals for the new charter agreement was “insanity,” as Phelps tried to push for at least some of the teams’ biggest priorities during negotiations.

The texts also included Phelps’ frustration with NASCAR Cup drivers and owners competing in the SRX Series, saying: “These guys are just plain stupid. Need to put a knife in this trash series.”

Phelps (L), walking alongside NASCAR driver Christopher Bell, has been praised for helping lead the league through the COVID pandemic

But the texts that caused the biggest blowback — and likely would be difficult for him to ever overcome as far as public perception and respectability from the fanbase — were ones that Phelps wrote about revered team owner Richard Childress after Childress did an interview on SiriusXM where he questioned who would benefit from a possible media rights deal.

“Childress needs to be taken out back and flogged. He’s a stupid redneck who owes his entire fortune to NASCAR,” Phelps wrote in the text.

Later in the chain, Phelps wrote: “If he’s that angry (and apparently he is) sign your charter extension and sell. He’s not smart — is a dinosaur — and a malcontent. … Total ass-clown.”

Childress has threatened legal action over the texts. 

During his testimony in court, Phelps said he was contacted about the PGA commissioner’s role and after one meeting, he took his name out of the running. Phelps was born in Vermont and grew up as a race fan. His sports industry experience includes a stint at the NFL.

Ironically, Phelps is viewed within the sport as someone who worked tirelessly to negotiate a charter agreement that would work for teams and NASCAR and avoid the litigation that ultimately consumed the final 15 months of his tenure.

“As I embark on new pursuits in sports and other industries, I want to thank the many colleagues, friends, and especially the fans that have played such an important and motivational role in my career,” Phelps said. “Words cannot fully convey the deep appreciation I have for this life-changing experience, for the trust of the France family, and for having a place in NASCAR’s amazing history.”

Bob Pockrass covers NASCAR and INDYCAR for FOX Sports. He has spent decades covering motorsports, including over 30 Daytona 500s, with stints at ESPN, Sporting News, NASCAR Scene magazine and The (Daytona Beach) News-Journal. Follow him on Twitter @bobpockrass.





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Yamaha promotes Burnett to lead motorsports division

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Yamaha Motor Corp., USA (YMUS) has promoted longtime executive Dean Burnett to senior vice president and president of its Motorsports division, effective in early 2026. The move comes as current Motorsports President Mike Martinez prepares to retire after more than three decades with the company.

Dean Burnett brings more than three decades of experience across Yamaha’s global organization. Most recently, he served as vice president of Yamaha’s Marine Innovation Center and as president of Siren Marine, Skeeter Boats, and G3 Boats. (Photos: Yamaha Motor Corp., USA)

Martinez, who has served as SVP and president of Motorsports since 2022, will remain with Yamaha through the first quarter of 2026 to support the transition before officially retiring on April 3, 2026.

“Yamaha owes Mike Martinez a huge debt of gratitude for his decades of service, spearheading groundbreaking products, dealer programs, and initiatives that directly led to Yamaha’s success in the U.S. powersports industry. I’m confident that Mike’s legacy is in great hands with Dean Burnett.” — Michael Chrzanowski, president and CEO of Yamaha Motor Corp., USA.

Burnett brings more than 30 years of Yamaha experience

Burnett brings more than three decades of experience across Yamaha’s global organization. Most recently, he served as vice president of Yamaha’s Marine Innovation Center and as president of Siren Marine, Skeeter Boats, and G3 Boats. His background spans sales, marketing, service, operations, manufacturing, and finance.

Born into his family’s marine dealership in Louisville, Kentucky, Burnett joined Yamaha in 1987 and has held numerous leadership roles. He previously served as president and managing director of Yamaha Motor Canada, Ltd., and Yamaha Motor Finance Canada, as well as president of Yamaha’s WaterCraft Business Group.

“I’m proud and excited to accept this new opportunity,” Burnett shares. “The Yamaha Motorsports team values, supports, and celebrates our dealer partners and business relationships. At its core, Yamaha creates lifelong memories, and we’ll continue to deliver on that promise to our dealers and customers.”

Martinez leaves lasting legacy

Martinez joined Yamaha in 1994 as a motorcycle and ATV product planner and went on to shape some of the brand’s most influential powersports products. During his career, he led the development and launch of models including Yamaha’s first automatic 4×4 ATV, the Kodiak 450, as well as the Raptor and Grizzly ATVs and the Rhino side-by-side — a vehicle widely credited with creating the modern recreational SxS segment.

Mike Martinez, who has served as SVP and president of Motorsports since 2022, will remain with Yamaha through the first quarter of 2026 to support the transition before officially retiring on April 3, 2026.

He also oversaw Yamaha’s organizational alignment of its motorcycle, RV, and parts and accessories operations, and led the company’s 2018 corporate relocation to Georgia.

Under Martinez’s leadership, Yamaha reinforced its commitment to U.S. manufacturing and expanded the Yamaha Outdoor Access Initiative, which has contributed more than $8 million in grants supporting public land access for motorized recreation over the past 18 years.

Yamaha also reignited its racing presence during Martinez’s tenure, partnering with Star Racing to manage its 450 Supercross and Motocross programs. Over the past seven years, Yamaha riders have captured 26 premier-class championships across Supercross, Motocross, SuperMotocross, and road racing, along with 34 national ATV and side-by-side titles.

“I have full confidence that Dean will be a strong leader and a great partner to Yamaha dealers,” Martinez says. “I’m proud of what we’ve accomplished and excited to watch Yamaha’s continued success in the years ahead.”

What it means for dealers

Yamaha said Burnett and Martinez will work closely over the coming months to align strategy and operations, with a continued focus on supporting Yamaha’s nationwide dealer network as the Motorsports division moves into its next chapter.

The transition signals continuity for Yamaha dealers, with leadership remaining firmly rooted in Yamaha’s long-term experience and a dealer-centric strategy.



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Brenden Queen Nabs Full-Season Truck Sponsor in Cummins

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Brenden Queen will have Cummins as the sponsor of his NASCAR Craftsman Truck Series effort with Kaulig Racing for the full 2026 season, Kaulig announced Jan. 6.

Cummins will sponsor Queen’s No. 12 in all races during the driver’s rookie campaign.

“To have a company with Cummins’ history and worldwide reputation support me is incredible,” Queen said in a team release. “I can’t wait to get behind the wheel of this Ram 1500 and represent Cummins and Kaulig Racing every weekend. This is the type of opportunity every driver dreams about.”

“We couldn’t be more excited to welcome Cummins to the Kaulig Racing family,” Kaulig CEO Chris Rice added. “Their engineering excellence and commitment to innovation are a perfect match for our vision. Brenden is an exceptional talent, and we’re building a program around him that we believe can compete for wins and make a playoff run right away.”

Queen is the defending ARCA Menards Series champion and was the first driver announced to Kaulig’s newly formed Truck team as part of RAM’s move into the sport.

He’s made five Truck starts since 2023, earning one top five and two top 10s.


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Executive Editor at Frontstretch

Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.

At his day job, he’s a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio — you know, like that Hawthorne Heights song.



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