Connect with us
https://yoursportsnation.com/wp-content/uploads/2025/07/call-to-1.png

NIL

It's U.S. Open Time

Published

on

It's U.S. Open Time

Female Athlete Power

Riding the crest of women’s pro sports, some female players are becoming more recognizable names than many of their male counterparts. On Instagram, Angel Reese, Caitlin Clark, and Paige Bueckers each have 5M, 3.6M, and 2.8M followers, respectively. But their footprint is not solely digital; these athletes draw crowds and inspire the public, including the boys. According to research by Deloitte’s Women in Sport, 41 percent of boys were inspired by women Olympians and successful women athletes, showcasing the impact of female role models in engaging both young boys and girls with a passion for sport.

Jerry Solomon, professional sports agent and Executive Producer and founder of the SI Women’s Games is committed to women’s sports.”The SI Women’s Games, is a new all women’s all-star event that is specifically designed to give female athletes a platform for both their athletic prowess and cultural impact, With powerhouse media companies Sports illustrated and Ion Television behind it, the hope is that it will become mainstay on the global sports calendar shining a light on women in sports and culture for years to come,” he explains.

Professional female athletes can directly translate into a prime opportunity for brands. Endorsements and partnerships raise awareness, revenue, and recognition that is invaluable. It also gives brands a competitive advantage. Women’s sport sponsorship is growing 50 percent faster than men’s major leagues, and is exceeding return on investment expectations. 86 percent of sponsors in a recent survey said their investment in women’s sports met or exceeded expectations, with one-third reporting their activations delivered better than expected results. Previously, most deals for clothing and apparel companies were saved for the likes of Nike, Adidas, Puma, etc., but the value of endorsements off the playing fields is a growing business. The brands the athletes wear off the field or court are just as influential as what they wear while they compete.

Solomon adds, “As an agent and producer, I look for companies that share a common desire to affiliate themselves with the power of women in sports and culture and that wish to help create an atmosphere that fosters continued growth and support for all the positive things they represent.” 

The Power of Influence

Women’s sports have an influence beyond the playing fields. Solomon says, “Historically, female athletes have played a big role in popular culture through their influence on everything from hairstyles to politics. There are many examples from Suzanne Lenglen in tennis and Dorothy Hamel in figure skating to Florence Griffith Joyner in track & field to, of course, Billie Jean King in gender equality. That influence continues today in various ways, as evidenced by the impact of Serena Williams, Megan Rapinoe, Ilona Maher and many others. Sports provide these cultural innovators a platform to speak to the world.”

Consumers continue to have increasingly strong parasocial relationships with the public figures they admire. Following them on social media provides insights that they wouldn’t normally find on sports broadcasts. They want to understand who they are on a much more personal level with storytelling about how and where they grew up, their professional dreams and aspirations, and personal experiences with victory and defeat.

That fandom can quickly turn into dollars, but not just for a collectible jersey, sneakers, or team swag. Smart brands have figured out that dressing and styling athletes off the field can attract new customers and strengthen a brand with the halo effect of a respected, high-performance pro. These partnerships also set up valuable social media moments and promotional opportunities for more personal storytelling.

  • Coach recently became the official handbag of the WNBA, and Paige Bueckers was one of the few selected to be highlighted in a campaign about her professional journey.
  • Partnerships can create a mutually beneficial flywheel. After Chinese tennis star Zheng Qinwen became the first athlete (male or female) to grace the cover of Vogue China last year, she was named a Dior brand ambassador.
  • Coco Gauff dutifully wore her Rolex Oyster Perpetual “Red Grape” after winning the Roland Garros French Open tournament. Rolex is no stranger to professional sports as a sponsor of motorsports, sailing, golf and equestrian events.
  • NBA star Russell Westbrook is the founder of streetwear brand Honor the Gift, and there was plenty of buzz when he styled the outfit for WNBA prospect Georgia Amoore for her draft day. That conversation continued once she became the #8 overall pick.
  • While not a contractual partnership, Caitlin Clark is a known fan of Prada and has been styled by them several times.
  • Tiffany has a long-term affiliation with the USTA and hosts an immersive pop-up at the tournament each year, featuring their trophies along with other exclusive luxury items inspired by the sport.
  • Ayan Broomfield is the face of the Veronica Beard collaboration with Head Sportswear for their limited-edition capsule.
  • The professional Women’s Hockey League and Mattel extended their partnership that started last year, and now you can purchase a PWHL Barbie. Buy one for yourself, one for your child, and one to pack away in the attic and sell as a collector’s item in 20 years.
  • NFL Players will be wearing Abercrombie & Fitch this fall; the retailer signed a multiyear deal with the league, deepening their existing partnership. This includes campaigns featuring NFL players like Amon Ra St. Brown, CeeDee Lamb, and Tee Higgins.
  • The NFL also announced a partnership with luxury watch brand Breitling and will now be the official timepiece of the league moving forward.
  • American Eagle just debuted their collection with Travis Kelce’s Tru Kolors brand, marking a timely launch with his recent engagement to global popstar Taylor Swift.
  • Ralph Lauren continues their dominance of sports collaborations with an ongoing, highly visible presence at the Olympics, golf and tennis.

Behind the Scenes

To take the value of female athlete partnerships a step further, there are PR and Lifestyle agencies specializing in helping pair female athletes with brands. AP Talent Agency is specifically matching the women it represents with the best fashion companies and other opportunities. CAA, UTA, and WME, the top three talent agencies, also now have full-fledged fashion divisions that sign models, creative directors, content creators, and other high-profile people within the industry. If an athlete also has an agent working at one of these agencies, it’s easy to see how a brand partnership can quickly blossom. François-Henri Pinault, the billionaire owner of Kering, purchased a majority stake in CAA in 2023 for nearly $7B. This pushes fashion even further to the forefront of the sports industry. The mere fact that this deal closed is further proof that this intersection is a profitable collab into the future.

Playbook for Brands

For brands that want to go down this route, be forewarned that this should not be a minor tactic deeply nested within a larger marketing strategy. Partnering with athletes requires commitment. It takes due diligence to understand their lifestyles, measure whether an athlete’s audience has significant overlap with a brand’s target persona, and the skill to think like an agent, not a marketer. Ensuring an authentic brand alignment makes it credible for the athletes and their fans. For the brands that do this correctly, expect to see lifts among your most critical KPIs through the entire marketing funnel and be widely discussed by the press and fans alike.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

NIL

Major football coach predicted to stay in college amid NFL rumors

Published

on


Marcus Freeman to the New York Giants is the latest coaching carousel talking point that just won’t go away, amid rampant speculation that the Notre Dame head coach could have an escape plan ready to jump to the NFL, and that the interest may be mutual.

But where do things actually stand in the most talked-about coaching situation?

Analyst predicts Marcus Freeman’s future

Behind the scenes, the race is on for Notre Dame to come up with contractual terms to keep Freeman on their sideline, and from what it sounds like, the latest trend may be pointing in that direction.

Right now, the current trajectory suggests that Freeman will turn down any interest from the NFL and remain the Notre Dame head football coach into the future, according to On3 Sports analyst Eric Hansen.

“If Freeman does what I believe he will and he and agent Clint Dowdle find common contract ground — and athletic director Pete Bevacqua doesn’t appear to be offering even tactical resistance — the decision to stay in South Bend would be for the long haul,” Hansen said.

That may be what Notre Dame fans want to hear, but until a decision is made official, the lure of New York and the NFL is still out there.

NFL insiders reveal Giants, Freeman interest

The talk connecting Freeman to the Giants is not just random speculation at this point.

Freeman has also emerged as one of the most prominent names on the shortlist being assembled by the Giants franchise itself, according to The Athletic.

That is something to keep an eye on, as the NFL coaching bonanza is only just getting started, and Freeman is considered one of the best young coaching minds in circulation at any level.

What Freeman has done at Notre Dame

Freeman has just completed his fourth season at the helm of the Fighting Irish program and boasts a 43-12 overall record, winning more than 78 percent of his games.

Freeman led Notre Dame to a No. 2 national ranking and an appearance in the national championship game against his alma mater a year ago.

His team went 10-2 this season and seemed poised for another berth in the College Football Playoff, before the committee reversed course on Selection Day and left the Irish out of the field, leading the school to decline playing in a bowl game. 

Notre Dame won’t let him go

Cognizant of the talk around his head man, Notre Dame athletic director Pete Bevacqua is not willing to watch from the sidelines if his successful football coach is going to be courted by opportunities in the NFL, or anywhere.

“I would never say we wouldn’t match anything when it comes to Marcus,” Bevacqua said recently.

“I make sure that he knows that he will be where he deserves to be, and that is at the top, top, top tier of college football coaches when it comes to compensation every year.

“I view his contract, although a multiyear contract, as a living, breathing document that we will revise every year as need be to make sure he’s where he deserves to be. He knows he has that commitment from me and more importantly from the university.”

How exactly that commitment is formalized remains the sticking point that will either keep Marcus Freeman at Notre Dame, or have him looking elsewhere.

Read more from College Football HQ



Link

Continue Reading

NIL

Dylan Stewart, top 2027 NFL prospect, stays with Gamecocks, lands major NIL deal

Published

on


One day after South Carolina received word that star quarterback LaNorris Sellers was staying in town, another star said he plans to return to the fold.

Dylan Stewart, the Gamecocks’ star edge rusher, announced he is returning for his true junior season in 2026, according to Pete Thamel, ESPN’s college football insider.

Stewart has 11 sacks in his two seasons at South Carolina and has forced 6 fumbles. Among ESPN’s draft projections, he appears to be a top prospect for the 2027 NFL Draft.

READ MORE | “South Carolina QB LaNorris Sellers stays put, vows stronger return for 2026 season.”

The former five-star recruit and rising SEC pass rusher chose continuity over the transfer portal, agreeing to an NIL deal that places him among the highest compensated non-quarterbacks in college football, according to ESPN’s reporting.

South Carolina’s defense is back in reliable hands, as the Gamecocks ready themselves to bounceback from a 4-8 season.

After the pitiful finish, South Carolina head coach Shane Beamer shook up his coaching staff.

South Carolina is also expected to hire Penn State defensive line coach Deion Barnes as the defensive end and outside linebacker coach.

He’s been Penn State’s defensive line coach the past three years and worked with the line there since 2020. He coached Abdul Carter, Chop Robinson and Adisa Isaac.

Comment with Bubbles

BE THE FIRST TO COMMENT

READ MORE | “South Carolina to kick off 2026 football season at home against Kent State.”



Link

Continue Reading

NIL

Minnesota Football: Kerry Brown and three other Gophers to return for 2026

Published

on


Safety Kerry Brown, cornerback John Nestor, and offensive linemen Greg Johnson and Nathan Roy all announced their return to Minnesota next season through the NIL collective Dinkytown Athletes on Tuesday. All four were starters this season and represent key returnees for the Gophers next season.

The announcements are part of Cub Foods’ contribution to Dinkytown Athletes.

These types of announcements have become commonplace in college football today, driven by the introduction of NIL and revenue-sharing agreements, as well as the transfer portal.

More announcements are expected in the coming days and weeks, so stay tuned.



Link

Continue Reading

NIL

Unexpected college football program among favorites for $2 million transfer QB

Published

on


Florida quarterback DJ Lagway, a former five-star recruit and two-year starter, is now in the transfer portal after a 2025 season defined by inconsistency and organizational change in Gainesville.

In 2025, Lagway completed 213 of 337 passes (63.2%) for 2,264 yards, 16 touchdowns, and 14 interceptions, while adding 136 rushing yards and a rushing score. 

However, the turnovers and a string of uneven performances contributed to a 4–8 season (2-6 SEC) for Florida and intensified scrutiny on the program’s direction. 

Florida dismissed fourth-year head coach Billy Napier on October 19 following a 3–4 start and later hired Tulane’s Jon Sumrall to lead the program forward, a change that has prompted several top players to explore fresh starts.

Several Power Five programs have emerged as early fits for Lagway, with Baylor, LSU, and Miami frequently mentioned by national outlets.

Recently, On3’s Pete Nakos singled out Baylor, noting that home-state proximity and family ties to Waco could make the Bears an appealing landing spot.

Florida Gators quarterback DJ Lagway.

Florida Gators quarterback DJ Lagway (2) gestures before the snap against the Florida State Seminoles | Matt Pendleton-Imagn Images

A five-star dual-threat quarterback from Willis, Texas, Lagway entered college as one of the top prospects in the 2024 class, ranking as 247Sports’ No. 1 quarterback before signing with Florida in December 2022.

Lagway threw for 4,605 yards and 59 touchdowns as a senior, adding 953 rushing yards and 16 scores on the ground to earn Gatorade National Player of the Year honors.

He drew more than 30 offers from several Power Five programs, including Baylor, Alabama, Georgia, LSU, and Clemson, before committing to the Gators.

From a marketplace standpoint, Lagway arrives in January’s portal with considerable commercial value.

On3’s NIL tracker lists Lagway with an estimated valuation near $2.0 million, and the quarterback already has multiple reported brand partnerships, including Hollister, Red Bull, and Mercedes-Benz of Gainesville.

For Baylor, Lagway would offer a marketable, high-upside option who can start right away, with 2025 starter Sawyer Robertson expected to enter the 2026 NFL Draft.

Read More at College Football HQ

  • Major college football team reportedly does not have ‘any interest’ in $2.4 million QB

  • No. 1 college football team predicted to sign $2.1 million transfer QB

  • Major college football program loses 15 players to transfer portal

  • College Football Playoff team has ‘significant interest’ in 4,000-yard QB



Link

Continue Reading

NIL

$2.4 million transfer QB reportedly down to three college football programs

Published

on


Bevies of college football players have made the decision to enter the NCAA transfer portal in the 2026 offseason.

In the weeks leading up to the portal’s opening, quarterbacks have dominated the headlines surrounding the entrants in the 2026 offseason. DJ Lagway, Brendan Sorsby, Dylan Raiola and Josh Hoover are among the most recent entries into the portal at quarterback.

The first well-known entry into the portal at quarterback was Sam Leavitt of Arizona State. Leavitt is entering the portal with two seasons of eligibility left.

The next school Leavitt transfers to will be his third in his college football journey. The 6-foot-3, 225-pounder began his collegiate career at Michigan State for his redshirt freshman season in 2023.

He has passed for 4,652 yards, 36 touchdowns and 11 interceptions while rushing for 810 yards and 10 touchdowns in three seasons. He earned Second Team All-Big 12 distinction and Big 12 Offensive Freshman of the Year in 2024.

While the portal has not officially opened, three schools have begun to separate themselves in the race for Sam Leavitt. Below is a look at the three schools that appear to be the final choices for Leavitt in the coming weeks.

LSU

Jayden Daniels in LSU's football game against Texas A&M in 2023.

LSU quarterback Jayden Daniels looks to throw during his team’s game against Texas A&M in Tiger Stadium in Baton Rouge, Louisiana, November 25, 2023. | Scott Clause / USA TODAY NETWORK

Only two of the four quarterbacks to start for Lane Kiffin at Ole Miss were recruited by the Rebels out of high school. Both Jaxson Dart (USC) and Trinidad Chambliss (Ferris State) arrived in Oxford via the transfer portal.

LSU also has a strong track record with quarterbacks transferring in over the last decade, as both Joe Burrow and Jayden Daniels won Heisman Trophies two years after transferring in. As it relates to Leavitt, Daniels came to Baton Rouge by way of Arizona State in the 2022 offseason.

Oregon

Oregon has established itself as a destination for quarterbacks out of the transfer portal. Anthony Brown (Boston College), Bo Nix (Auburn), Dillon Gabriel (Oklahoma), and Dante Moore (UCLA) have all transferred to the Ducks and have each won 10 or more games in each season.

Adding to Leavitt’s interest in Oregon is its proximity to his hometown. He is from West Linn, Oregon, a suburb located just south of Portland.

Indiana

Fernando Mendoza escapes a tackle in the Big Ten Championship game.

Indiana’s Fernando Mendoza (15) runs during the Indiana versus Ohio State Big Ten Championship football game at Lucas Oil Stadium on Saturday, Dec. 6, 2025. | Rich Janzaruk/Herald-Times / USA TODAY NETWORK via Imagn Images

Indiana is the final school Leavitt is eyeing. The transfer portal has been crucial to Indiana fielding successful quarterbacks under Curt Cignetti.

The Hoosiers grabbed Kurtis Rourke from Ohio in the 2024 offseason and immediately went to a College Football Playoff the following season. California transfer Fernando Mendoza immediately won a Big Ten Championship and a Heisman Trophy and clinched the No. 1 seed in the 2025 College Football Playoff.



Link

Continue Reading

NIL

Missouri DE Damon Wilson II countersues Georgia, setting up a potentially major NIL legal battle

Published

on


A messy player-school NIL dispute just got messier.

Less than a month after Georgia sued Damon Wilson II for transfer damages, Missouri’s star pass rusher filed a countersuit against Georgia, setting up a potentially precedent-setting NIL legal battle between an athlete and school.

“Recent court decisions have changed the landscape of college football and paved the way for NIL payments,” Bogdan Susan, one of Wilson’s attorneys, told PowerMizzou.com. “What has not changed is that college football players still have only four years of competition to realize their potential and try to achieve their dreams of playing in the NFL. A lot of trust is put into the colleges and coaching staffs. Coaches are not limited to four years of competition. The University of Georgia has been playing football for over 133 years. Damon has four years to play and he spent half of that time at Georgia. Decisions to transfer are not always about money. Stopping a young man from pursuing his dreams by forcing him to pay money that he has not received is just wrong.”

Wilson filed a 42-page complaint in Boone County, Mo. on Tuesday morning, an action first reported by The Athletic, alleging a civil conspiracy involving Georgia and its collective  for trying to “penalize Wilson for his decision to transfer.” The defendants named in the suit are the University of Georgia Athletic Association, the Classic City Collective and former Classic City CEO’s Matt Hibbs and Taylor Potts.

The suit alleges Georgia didn’t immediately put Wilson’s name in the transfer portal last January and also lied about his buyout, telling multiple unnamed Power 4 programs that they’d owe Georgia $1.2 million if Wilson transferred to their school. 

“UGAA’s actions signal that it is stuck in its old ways. The era of universities exerting total control over the career trajectories and rights of their student-athletes has been dead for nearly half a decade. Nonetheless, UGAA has demonstrated that, left to its own devices, it will attempt to exploit every loophole to deprive student-athletes like Wilson of the ability to reap the benefits of full and fair competition for their NIL rights. 23. No longer willing to endure UGAA’s harassment campaign and ready to hold UGAA and CCC accountable for their tortious interference with his business expectations when he entered the portal and chose to transfer, their breach of the Term Sheet’s Confidentiality Agreement, and UGAA’s efforts to tarnish his reputation as he pursues his lifelong dream of playing in the NFL, Wilson brings this action.”

Wilson’s claim hinges largely on the document signed by the player, the Classic City Collective and Hibbs and Potts. The involved parties signed a term sheet. Wilson’s suit claims the term sheet is not binding.

“The Term Sheet stated that it ‘preced[es]’ a ‘full License and Option Agreement,’ and specifically provided: ‘In the event the parties agree to this Term Sheet, then they shall work cooperatively to set forth these terms in a full legal contract including all the standard provisions of NIL licensing agreements.’ The Term Sheet further stated that Wilson ‘should seek legal counsel before finalizing the full License and Option Agreement.'”

The suit claims that Wilson, as part of a group of Georgia players, “without counsel present and with UGAA employees telling him that time was of the essence.” The suit alleges not only that Wilson signed the term sheet under pressure, but that the full binding contract was never presented, much less signed.

“The parties thus never executed a legally binding agreement containing any of the provisions in the Term Sheet,” the suit states.

The suit further claims that UGAA and the Classic City Collective violated the term sheet’s confidentiality agreement “by disclosing one or more of the Term Sheet’s provisions to sympathetic news outlets and affiliates to tarnish Wilson’s reputation.” 

This is believed to be the first time a school and an athlete have taken each other to court over an NIL issue. The resolution could depend on whether or not Wilson’s NIL agreement with Georgia’s collective was a binding contract.

The UGAA lawsuit against Wilson recently filed seeks liquidated damages of $390,000. Wilson’s countersuit claims those funds are not liquidated damages, but instead penalties for transferring from Georgia. 

“A penalty provision masquerading as a “liquidated damages” provision is unenforceable,” the filing reads. “It makes no effort to reasonably quantify damages that are difficult to ascertain, and it serves only to penalize Wilson for his decision to enter the transfer portal.”

Wilson’s suit also alleges defamation against UGAA, referencing a statement from Chief Marketing Officer Steven Drummond made to ESPN: “When the University of Georgia Athletic Association enters binding agreements with student-athletes, we honor our commitments and expect student-athletes to do the same.”

The suit clams “UGAA’s statement implies that Wilson is dishonest in his business dealings and his profession, impairing his ability to enter into future NIL agreements, and harms his reputation.”

Wilson was one of the top edge defenders in the SEC in 2025, recording 9 sacks, tied for third-most in the SEC, and 49 total pressures, second-most in the SEC. He is currently expected to play for Missouri in the Taxslayer Gator Bowl on Saturday. He has not declared his intent for next season. He has until January 14 to enter his name into the NFL Draft as an underclassman. 

This story will be updated as more information becomes available.

Cody Goodwin covers the Missouri Tigers for PowerMizzou and 247Sports. Follow him on Twitter/X at @codygoodwin.

PowerMizzou.com publisher Gabe DeArmond contributed to this report.



Link

Continue Reading

Most Viewed Posts

Trending