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EXCLUSIVE

(Daniel Pockett/Getty Images) Italian tyre giant Pirelli has made its first entry into tennis by sponsoring the Australian Open grand slam, SportBusiness can exclusively reveal. You’ll need a subscription to continue reading Discover our range of subscription choices, with options starting from £39/month

(Daniel Pockett/Getty Images)
(Daniel Pockett/Getty Images)

Italian tyre giant Pirelli has made its first entry into tennis by sponsoring the Australian Open grand slam, SportBusiness can exclusively reveal.

You’ll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

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