NIL
FSU football’s Earl Little Jr. part of Popeyes’ wings, NIL promotion
Baker Mayfield talks all things Tampa Bay Buccaneers and upcoming season
Tampa Bay quarterback Baker Mayfield talks about the upcoming season and his partnership with Popeyes.
Sports Seriously
- Popeyes has partnered with 10 college football players for a new name, image, and likeness (NIL) promotion.
- Fans can vote for their favorite athlete by using the player’s specific promo code for a “12 wings for $12” deal.
- The player with the most code uses will win a catered tailgate party at the end of the season.
Barely a month after Popeyes Louisiana Kitchen teamed up with Tampa Bay Buccaneers quarterback Baker Mayfield to promote the company’s new chicken wings lineup, the fried chicken franchise has expanded to include college athletes by giving 10 players a chance to win a wings party at the end of the season.
One of those players is Earl Little Jr., defensive back for Florida State University, Men’s Journal reported. And Popeyes fans get to vote.
“I’m officially signed to the Better Popeyes NIL roster,” Little posted to Instagram on Sept. 10 with a picture of himself behind a spread of wings. “Popeyes has Better Wings now in mild and spicy, sauced and dry rub. Use my code Little 12 to score 12 wings for $12 on the Popeyes website or app!”
The promotion helps support name, image and likeness (NIL) profits for college athletes.
Until 2021, players were not permitted to receive compensation for the use of her or his NIL. Florida passed a law changing that, as did some other states, and the NCAA changed its policy.
The promotion also helps move chicken, especially since fans get a discount.
How can fans vote for their favorite player?
Each Popeyes NIL athlete has their own promo code for Popeyes Rewards members to use to get 12 wings for $12. The more codes that are used for a specific player, the higher that player “scores.”
At the end of the season, the athlete with the highest score gets a fully catered tailgate party during rivalry week.
Which athletes are in the Popeyes NIL roster? What are their codes?
The promo codes are the athletes’ last names, plus the number 12.
- Earl Little Jr., Florida State University, code: Little12
- David Eziomume, Clemson University, code: Eziomume12
- Sire Gaines, Boise State University, code: Gaines12
- Chris Hilton Jr., Louisiana State University, code: Hilton12
- Colton Joseph, Dominion University, code: Joseph12
- Fredrick Moore, University of Michigan, code: Moore12
- Rae’Mon Mosby, University of Louisville, code: Mosby12
- James Peoples, Ohio State University, code: Peoples12
- Kam Perry, Miami University, code: Perry12
- Dexter Williams II, Kennesaw State University, code: Williams12
Does Popeyes have new chicken wings?
In August, Popeyes updated its chicken wing lineup with a new mild marinated sauce on bone-in wings as a base for consumers to choose the heat level they wanted. The Signature Hot, Sweet ‘N Spicy and Honey BBQ sauces are still there, but now there are Ghost Pepper, Lemon Pepper, Garlic Parm, and Buffalo dry rubs available.
Baker Mayfield touchdowns mean free wings
Popeyes also launched the “Better Wings, Better Mayfield” promotion in August. Starting Sept, 4, every time the Bucs player scores, on the next Monday fans can score a free 6-piece wings with any $10+ digital order on the Popeyes app or website.
Chipotle offering free food to varsity athletes in three schools, including UF
Popeyes isn’t the only place for athletes to get fed. On Aug. 27, fast-food chain Chipotles Mexican Grill announced that student athletes at three schools — University of Florida, University of Georgia and Ohio State University — would get free food during the season.
“For the 2025-26 school year, every scholarship and walk-on student athlete across the three universities will receive a special, customized Chipotle card that grants them one free entrée per week for 15 weeks,” the release said.
Chipotle started this offer with Ohio State and expanded it to the other schools for this season.
Where can I find a Popeyes near me in Florida?
There are about 218 Popeyes locations in Florida, according to data site ScrapeHero. You can find one near you at popeyes.com/store-locator.
NIL
Joel Klatt declares there’s a new top head coach in college football
A college football champion will be crowned on Jan. 19 after the No. 10-seed Miami Hurricanes and No. 1-seed Indiana Hoosiers face off at Hard Rock Stadium in Miami.
As many fans have noticed and have thoroughly enjoyed pointing out online, the SEC does not have a representative in the title game for the third consecutive year. Many in the sport have attributed this to NIL and the transfer portal, which allow non-traditional programs like Texas Tech or Indiana to contend, while programs like Georgia or Alabama no longer have significant talent advantages.
When it comes to the Bulldogs, Fox’s Joel Klatt revealed on a recent episode of “The Next Round” that Georgia can’t even say they have the best coach in college football anymore, going as far as to say that Indiana’s Curt Cignetti has surpassed him.
“It leads into this idea of Kirby (Smart) is the best coach in college football,” Klatt said in reference to the SEC being the best conference narrative. “Well no he’s not. He hasn’t even played in the final four in the last three years with good teams by the way. And in some cases based on the composite, the most talented team.

“So Curt Cignetti is doing more with less than anybody,” Klatt said. “And he’s doing it on a stage and at a pace right now that is fairly unprecedented. He did it at Indiana. Guys Indiana is likely to win the national championship. That blows my mind. It just does.”
While it seemed extremely brash or arrogant at the time when Cignetti told college football fans to Google him at his introductory press conference, that appears to have been a legitimate warning that no one was really ready for.
In his four years as an FBS head coach, which include his final two seasons at James Madison, Cignetti has compiled a 45-6 record. At Indiana alone, he has put together a record of 26-2, leading the Hoosiers to the program’s first outright Big Ten title since 1945, the No. 1 seed in the College Football Playoff and also helped Fernando Mendoza have a breakout year that saw him win the Heisman trophy.
Arguably the most interesting part about Cignetti’s success outside of his one-liners and otherworldly confidence is the fact that he isn’t chasing someone else’s legacy at another program, he is working to build his own.
Despite being the hottest coach on the market this coaching cycle, Cignetti inked an 8-year extension worth around $93 million that will keep him in Bloomington.
So, for those college football traditionalists who are struggling to accept the new reality of what this sport has become, it appears that accepting Indiana as a powerhouse is another thing they’ll have to add to the list.
NIL
Pat McAfee dealt blunt reality check from college football fans
Pat McAfee remains one of the more polarizing voices in the college football media landscape, and it appears the College GameDay personality is losing some of his base of support among fans, according to a new survey.
McAfee’s approval ratings among college football fans have fallen to an all-time low coming out of the 2025 season, according to a poll taken by The Athletic this week.
How do you feel about Pat McAfee?
Fans were asked a simple question: “How do you feel about Pat McAfee on College GameDay?” And the answers definitely tilted one way.
Nearly half of those who answered the question said they “Don’t like it,” with 49.5 percent of fans who took part saying they didn’t approve of McAfee’s contribution to the weekly College GameDay program.
That contribution has been noteworthy from the beginning, capped off by his bombastic (and often shirtless) game predictions that helped give the program a transition from Lee Corso’s famous headgear picks as a method of closing out each show on Saturday.
The field-goal kicking contest that McAfee hosts on GameDay, which includes him paying out serious money to the winners, is also highly-regarded among fans who watch.
Those who do like what McAfee brings to the table? That number is down to 31.6 percent of those who were surveyed by The Athletic.
Just under 20 percent of those asked, 18.9 percent, said they had no opinion of him.
Previous polls agree on McAfee
This marked the third year that The Athletic polled fans on McAfee, but this edition of the vote saw the highest mark among those who answered negatively about him.
Last year, 42.5 percent of respondents said they didn’t like McAfee, and in 2023, that number swelled to 48.9 percent.
Two seasons ago, the negative conversation around McAfee’s performance on College GameDay even resulted in viral speculation that he considered leaving the program.
Last offseason, it was revealed that McAfee did not have a contract to appear on College GameDay that fall and it was an open question for a time whether or not he would return.
Those rumors were put to bed about a month later, when McAfee revealed that he signed a new deal with ESPN to appear on the show that season.
College GameDay is still very popular
Whatever fans may think of McAfee, they are very clear on the College GameDay program overall: they love it.
The overwhelming majority of those fans polled, 83.6 percent of them, said they prefer College GameDay to the Fox pre-game program Big Noon Kickoff.
That confidence was expressed in the TV ratings this season, as College GameDay established viewership records in the 2025 season averaging 2.7 million viewers per show, up 22 percent from last year.
(Athletic)
Read more from College Football HQ
NIL
Mailbag Call: So…Indiana? | Off Tackle Empire
Is this the new normal? The new Bloomington? The new Big Ten?
Good afternoon, and happy Monday. Three-quarters of the MNW household are struggling with some form or residuals of the flu, and the other one is me. That, of course, has led to no resentment of the fact that I am healthy other than a little cough, no sir.
Indiana feels inevitable at this point, do they not? The Hoosiers have, through Curt Cignetti’s shrewd use of the transfer portal and quality coaching, turned college football completely on its ear.
Well, a deep-pocketed donor by any other name is…a deep-pocketed donor, still. Add to that Mark Cuban’s money for 2026? We might be dealing with the Hoosiers until Curt Cignetti gets bored.
Of course, there have been flashes in the pan before: the wisconsin Rose Bowls, the Peak Weather Machine years of Michigan State, that one time Minnesota won ten games or whatever—but it’s undeniable that none of those programs ever made a national championship and that none of them did it in the style that Indiana is doing it right now.
Watching Indiana do it—or, indeed, the entire SEC going belly-up in the postseason—is certainly cathartic. It’s better than the usual suspects doing it over and over again, and it’s at least more above-board than the standard SEC model of used car dealers buying themselves a championship. I take little solace in knowing that there’s less program-building, less connection to a campus, less-anything that feels “authentically” college football, but it’s incredibly possible that my feelings of “authenticity” always relied on a lie—the lie that it was possible to square “belonging” or “identity” of a college campus with athletes being fairly treated.
Congratulations, of course, to Indiana on their seemingly inevitable championship. It is truly exciting for the Hoosiers and their fans, as well as those coming back to football to join the thousand or so of their long-suffering brethren. Glad you’ve finally left the tailgate lots and headed in. Enjoy Miami.
Of course, you might have questions or comments about completely different things—basketball, wrestling, the best episode of Magic School Bus, the worst way to cook cod. We in the OTE Hive were recently discussing our careers as Quiz Bowl contestants (MNW, AlmaOtter, LPW), speech wannabes (LPW, Kind of…, Dead Read), or speech titans (BRT, Jesse, et al). Ask us what you’d like, and we’ll answer how we’d like.
This is a Mailbag call, and I hope you’ll treat it as such.
NIL
Hollywood Smothers’ flip to Texas underscores Alabama’s NIL struggles, dwindling mystique
Elite running back Hollywood Smothers flipped from Alabama to Texas in the 2026 college football transfer portal on Sunday, signaling deeper issues within the Crimson Tide program.
On the field, Alabama has fallen short of sustaining the elite standard set by Nick Saban, losing as many games in two seasons under Kalen DeBoer (eight) as it did across the previous five seasons under the seven-time national championship-winning coach.
Coaching deserves its fair share of blame for Alabama’s slight fall from grace, but deeper issues may lie within the Crimson Tide’s NIL operation, which has lagged behind many of its peers this cycle.
Alabama has lost six players ranked inside Cooper Petagna‘s top 100 of the college football transfer portal rankings this offseason, while adding just one: defensive lineman Devan Thompkins.
National college football and transfer portal analyst Chris Hummer went inside Alabama’s NIL struggles, offering insights into what’s gone wrong in Tuscaloosa and what the future may hold for one of college football’s most storied programs.
“A decade ago, Alabama could land everyone they wanted,” Hummer said on CBS Sports HQ. “They could be like a dragon sitting on a chest of gold. There’s nothing you could do about it.
NIL
VCU’s Phil Martelli Jr. on the state of college sports amid NIL, transfer portal, conversations with dad
NIL
Scarlet Knights Legend Leonte Carroo Sues Rutgers Over NIL Claims
Rutgers football legend Leonte Carroo is suing Rutgers University over the use of his Name, Image, and Likeness from when he was playing in college, according to an article written by Brian Fonseca of Nj.com/NJAdvancedMedia. Carroo’s lawsuit claims that he is entitled to back payments for the money he generated for the university throughout his college career. The lawsuit values those figures between 2.8 and 3 million dollars.
Carroo and his team originally filed the lawsuit in October. In December, Rutgers countered and tried to have the lawsuit dismissed, arguing that the statute of limitations had long passed and that several courts from around the country had already unanimously denied the type of NIL claim that Carroo’s team is making. On January 9th, Carroo’s legal team filed a brief meant to argue that the university’s dismissal should be denied.
According to the article by Fonseca, Carroo’s team gave Rutgers a formal demand letter in June seeking compensation for the unauthorized use of his NIL. The university did not provide such compensation, which led to the lawsuit.
The House vs. NCAA settlement granted back payment to college athletes who were in school between June 2016 and 2024. Carroo’s playing at Rutgers career falls just outside that, as he played from 2012-2015. Carroo’s legal team is arguing that just because he falls outside the period given, it does not take away from the fact that Rutgers unjustly profited from his time as a player.
Carroo was one of the most well-known players at Rutgers while he was playing. He currently holds the receiving touchdowns record in school history by a wide margin, and he was one of the faces of the team when they first entered the Big Ten. Carroo and his legal team argue that some sort of compensation is in order for his level of stardom.
If the courts side with Carroo in this case, it has the potential to open up a whole can of worms across college athletics. It would lay the groundwork and encourage other former athletes from other schools to sue their own school for the same reason. Similar cases to this, including players from other college programs, have been dismissed or denied already across the board. It remains to be seen what will come of this lawsuit in particular.
A link to the original article by Fonseca can be found here.
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