NIL
UNC’s Seth Trimble Sees Importance, Benefits Of NIL
CHAPEL HILL, N.C. — About a month into Seth Trimble’s tenure as the owner of the Franklin Street Ben & Jerry’s location, he’s coming up with a set of ideas he hopes will get implemented. He didn’t reveal all of them when speaking to the media last week, but he did hint at one that would pay homage to a North Carolina great.
“I’m trying to get Coach Roy (Williams) a flavor here on Franklin Street,” Trimble said. “That’s one thing I really want to do. I think he’s earned it. I think he’s done enough to get himself a flavor. He’s great to my family. He’s great to this university. So I want to try and do that for him. I’ve got to talk to corporate, so we’ll see what they say.”
Trimble took an entrepreneurial leap when becoming Ben & Jerry’s youngest franchise owner, something primarily made possible by money earned through NIL. Coming onto the scene in 2021, NIL provisions have been in effect for the entirety of Trimble’s college basketball career, which began the following year.
The senior guard out of Menomonee Falls told Inside Carolina last month that he’s always wanted to explore entrepreneurship. Owning the Ben & Jerry’s in Chapel Hill helped him expand his horizons outside of basketball.
Trimble spoke last week about the positive impact that NIL’s had on him, and he also acknowledged its importance in the landscape of college athletics as a whole.
“It’s important in the program, because to get players now, you have to have it,” Trimble said last week. “If you don’t have it, you won’t get players. But it’s huge. It puts young players like me, young men, young women all over this university into such grateful positions and such huge positions that we’re fortunate to call blessings.
“It wasn’t this way years ago, and now, just the fact that I can be at a university I love and really capitalize off of my name, my image and the things I do is huge, and it’s going to go a long way for us players. It’ll go a long way for this university and bring in the right people to hopefully get some championships. But it just continues to benefit college basketball, college football, just the NCAA as a whole.”
Trimble said a few athletes have reached out to him on social media since his Ben & Jerry’s announcement to congratulate him and ask him a few questions about how everything came together. His teammates gave him plenty of kudos as well, making visits to Franklin Street to support his business.
Hubert Davis — who seeks out the dairy-free options at Trimble’s store — said Trimble’s venture can serve as an encouragement to other student-athletes. He admitted, though, that he
“I didn’t think it was real,” Davis said earlier this month. “I thought it was, what is it, Chat GPT? AI? I didn’t think it was real, but I’m really happy for him.
“This is something that he wanted to do. And I’ve always told the guys this… I say that you guys have been blessed with so many gifts and talents. Basketball is not your identity. It’s not who you are. It is just something that you do and that you have a number of gifts and talents in your bag.”
Trimble will tip off his fourth season at North Carolina on Nov. 3 when the Tar Heels host Central Arkansas. He secured career-high averages in points (11.6), rebounds (5.0), assists (1.3), steals (1.4) and minutes (28.7) in 34 games last season, with 18 starts.
Trimble’s parents help him operate the store, allowing him to focus his efforts on basketball during the year. He said his parents are at the store “all the time.”
In recent years, Trimble’s former teammates — most notably Armando Bacot and RJ Davis — benefited well from NIL in their time at UNC. Through ownership, Trimble is leaving his own mark in the business space.
“It’s more than a blessing to be able to call myself a franchise owner, especially in the position I am,” Trimble said. “Just trying my best to set my own path, be my own person and set an example for athletes to come as the NIL life just keeps expanding and keeps growing and more opportunities keep coming for players like me.”
NIL
Predicting landing spots for the top 5 college football transfers (Dec. 26)
A week out from the transfer portal officially opening, some top college football stars have indicated the intention to move on to a new school. Per On3sports’s rankings, here are the top five portal prospects, and a likely landing spot (or two) for each.
Sam Leavitt, Arizona State QB
Despite many more QBs entering the portal, Leavitt remains at the top of the list of the top portal passers. Leavitt’s 2025 season was limited to just seven games, in which he threw for 1,628 yards and 10 touchdowns. He showed more in 2024, taking ASU to the College Football Playoff with over 3,300 all-purpose yards and 29 touchdowns.
Leavitt is thought to be focusing in on Indiana and Oregon as potential landing spots. He’ll have two years to play and figures to be one of the top passers in college football, wherever he lands.
In 2024, he helped Arizona State reach the College Football Playoff by passing for 2,885 yards and 24 touchdowns and rushing for 443 yards and five more scores. His 2025 season was cut short by an injury in October, but in the portion of the year he could play, Leavitt passed for 1,628 yards and 10 scores in just seven games.
Chaz Coleman, Penn State DE
Colemani is an elite 6’4″ edge rusher who didn’t see a ton of time at Penn State in 2025 as a freshman. Coleman played in nine games, making eight tackles, including three tackles for loss with one QB sack.
Coleman has been projected as likely to end up at Ohio State, where the Buckeyes have done well in developing pass rushers. His position coach at Penn State has now been hired at South Carolina, so the Gamecocks might be a surprise contender on his recruitment.
Drew Mestemaker, North Texas QB
Mestemaker is one of those players who seemingly emerged from nowhere. A former-walk on, he passed for 4,129 yards and 31 touchdowns as a redshirt freshman at North Texas. The 6’4″ QB has three years of eligibility left.
The likely landing spot for Mestemaker remains Oklahoma State, where his North Texas coach Eric Morris has settled. He has also been linked with Texas Tech as one of several other schools interested in the talented young QB.
Byrum Brown, South Florida QB
Brown has spent four years at South Florida, but did preseve his redshirt year in 2022. Last season, he threw for 3,158 yards and 28 touchdowns while running for another 1,008 yards and 14 scores on the ground. He’s the premier dual-threat QB in this transfer class.
Brown’s most likely landing spot will be Auburn, where his USF coach Alex Golesh has landed. Florida is another school that has been documented as a possibility, as former Tulane boss Jon Sumrall will need a talented passer to lead his offense.
Jontez Williams, Iowa State CB
Williams was injured in late September and missed most of the 2025 season, but is a talented defensive back. The 6’2″ defender picked off four passes in 2024 and broke up five more passes. He’ll have two years of eligibility remaining.
Williams hails from Florida and Miami has been notable as a contender for his next landing spot. Of course, Iowa State coach Matt Campbell has moved on to Penn State, so the Nittany Lions should probably be in the conversation as well.
NIL
Iverson Hooks Triggers NIL Money Dispute With UAB Contract

UAB star Iverson Hooks is choosing to enter the transfer portal. His decision not to continue his college football career creates an interesting situation regarding his NIL money.
Does he owe it all back to the Blazers?
I do not know the specific terms of Hooks’ agreement with the university but it appears as though he is on the hook (pun intended) for every single penny he has ever received while in Birmingham. This could get litigious.
Who is Iverson Hooks?
Hooks is not a name you would know unless you are a diehard fan of college football. He was one of the best players on the Group of Six level in 2025.
The former three-star recruit committed to UAB in the Class of 2022 over 11 other offers from schools like UCF, Arkansas State, Western Kentucky and Troy. His first three years with the program saw him record 25 catches for ~300 yards and three touchdowns.
This past season was a huge breakout year for the 5-foot-10, 175-pound pass-catcher.
Hooks caught a team-high 72 passes for a team-high 927 yards and seven touchdowns. He has two years of eligibility remaining.
However, the rising redshirt junior does not plan to finish out his career in Birmingham. Hooks is going to enter the transfer portal.
How much money does he owe back to UAB?
This is where things get murky.
The exact details of Iverson Hooks’ financial agreement at UAB are unknown. Perhaps it had already reached its conclusion after four seasons. I don’t know. Maybe there is no buyout attached to his deal.
However, there is a specific clause for termination attached to a majority of contracts with Blazer Impact, the primary NIL arm in Birmingham.
“If Blazer Impact terminates the Agreement pursuant to Section 13.1.2, 13.1.3, 13.1.4, or 13.1.7, Licensor shall pay Blazer Impact a lump sum payment, as liquidated damages and not a penalty, 100% of all Licensing Fees and Endorsement Activity Fees that were paid to Licensor under the Agreement through the date of termination, or 100% of the total Licensing Fees and Enforcement Activity Fees that were scheduled to be paid to Licensor under the remaining term of the Agreement, whichever amount is more. Licensor shall pay the above liquidated damages within 30 days of termination by Blazer Impact.”
This may not apply to Hooks. He might be exempt based off of the unique language in his unique contract. We don’t know.
If he is not exempt, Hooks will be expected to pay back every last dollar he was paid by Blazer Impact over the last four years. Maybe the bigger school that ultimately receives his commitment will pay the buyout? Maybe this will go to court. We’ll see.
NIL
Three Potential Quarterback Transfers That Make Sense for Oregon Ducks
Although he hasn’t made his intentions known, Oregon Ducks’ quarterback Dante Moore has a chance to become one of the top players selected in the 2026 NFL Draft if he chooses to declare. The junior quarterback has thrown for 3,046 yards and 29 touchdowns, leading the Ducks to their second straight College Football Playoff appearance.
If Moore does wind up turning pro, here are three quarterback transfers who the Ducks could wind up targeting this offseason.
1. Sam Leavitt

One of the top players who will enter the transfer portal is Arizona State’s Sam Leavitt. He helped the Sun Devils to a Big 12 title and a CFP appearence in 2024. This past season, he was plagued by an injury that limited him to just seven games.
Leavitt will have plenty of suitors interested in his services and the Ducks should be among them if Moore ends up declaring for the draft. He is currently ranked as the No. 1 quarterback and No. 2 player in the transfer portal according to 247Sports’ rankings.
Although his NIL price tag will be high, the Washington state native could be the perfect one-year rental for Oregon as they aim to make the CFP for a third straight season in 2026.
2. Drew Mestemaker

Arguably the biggest riser from the entire 2026 season, North Texas’s Drew Mestemaker, a former walk-on, exploded onto the scene and led the country with 4,129 yards and threw for 31 touchdowns in his first season as the Mean Green’s starter.
Mestemaker would be another solid choice as a one-year rental for Oregon. The jump from the American to the Big Ten would be a big one in terms of competition, but the surrounding cast around him will be strong. He ranks as the No. 2 quarterback and No. 3 player in the portal.
MORE: Dan Lanning Reveals Oregon Ducks’ Christmas Plan Ahead Of Texas Tech
MORE: Tickets Surge For Oregon vs. Texas Tech In Historic Orange Bowl
MORE: Oregon Quarterback Dante Moore Becoming Biggest Question of NFL Draft
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3. Kenny Minchey

The only unproven option on the list, Notre Dame’s Kenny Minchey lost the starting competition to CJ Carr before the start of the year. He only appeared in six games for the Fighting Irish before electing to hit the transfer portal at the end of the regular season. Minchey threw for 196 yards this season.
The potential is there with Minchey, who was a former highly-touted recruit. He was the No. 14 quarterback and No. 169 player in the country during the 2023 recruiting cycle according to 247Sports’ rankings. As a transfer, he checks in as the No. 9 quarterback and No. 23 player in the country.
If Minchey does land with Oregon, he could be a multi-year starter for the Ducks similar to a situaion with Joe Burrow and LSU. Burrow, a talented high school recruit, was beat out at Ohio State and transferred to LSU where he was a two-year starter for the Tigers.
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NIL
Big Ten Team Emerges as Dark Horse in National Championship Odds
The Oregon Ducks are among the eight teams left in the College Football Playoff. Next up for the Ducks are the Texas Tech Red Raiders in the Orange Bowl.
With the college football season winding down, who are the favorites to win the national championship?
Oregon With 4th Best National Title Odds

According to DraftKings Sportsbook, Oregon has the fourth best odds to win the national title at +750. Here are the odds for all of the remaining teams:
Ohio State Buckeyes +190
Indiana Hoosiers +320
Georgia Bulldogs +475
Oregon Ducks +750
Texas Tech Red Raiders +850
Alabama Crimson Tide +1800
Miami Hurricanes +2200
Ole Miss Rebels +2500
The path for the Oregon to win their first national championship in program history will begin at the Orange Bowl against Texas Tech. The Ducks are currently a 2.5-point favorite over the Red Raiders. If Oregon were to win this game, they would advance to the semi-finals against the winner of the Indiana-Alabama game. With Indiana and Ohio State being the top two teams in the rankings and betting odds, it solidifies Oregon as the Big Ten dark horse.

Oregon has seen Indiana one time already this season. They faced off in October in Autzen Stadium and the Hoosiers handed the Ducks their only loss of the season to this point. It was an impressive showing for Indiana, who put the country on notice in this game by snapping the nation’s longest active home winning streak.
The Ducks were in the quarterfinals of the playoff last season after earning the No. 1 overall ranking in the field and earning a first round bye. Their run did not last long as Ohio State beat them in the Rose Bowl.
MORE: Dan Lanning Reveals Oregon Ducks’ Christmas Plan Ahead Of Texas Tech
MORE: Tickets Surge For Oregon vs. Texas Tech In Historic Orange Bowl
MORE: Oregon Quarterback Dante Moore Becoming Biggest Question of NFL Draft
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Ohio State Favored To Repeat As National Champions

The favorites heading into the quarterfinals is Ohio State. This comes as no surprise as the Buckeyes have been the odds on favorites to win the national title for a majority of the season. They looked as dominant as ever in the regular season, allowing just about eight points per game. The Buckeyes had a hiccup in the Big Ten championship game, where they lost to Indiana.
If Ohio State were to win the title this season, it would be their second in a row. After earning the No. 8 seed in the playoff last season, the Buckeyes ran through the rest of the field, beating Tennessee, Oregon, Texas, and Notre Dame to win their first national championship since the 2014-15 season.
Ohio State is ranked No. 2 this year and will face No. 10 Miami in the Cotton Bowl. The Buckeyes are heavy favorites with a 9.5-point spread in their favor for that quarterfinal matchup.
- Game odds refresh periodically and are subject to change.
- If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER.
NIL
Damon Wilson II Sues Georgia as NIL Legal Dispute Escalates
In the wake of the University of Georgia Athletic Association (UGAA) recently suing him for $390,000 over a breached NIL deal, Missouri defensive end Damon Wilson II—who played for the Bulldogs in 2023 and 2024—sued UGAA and others on Tuesday. Wilson insists his NIL deal wasn’t a contract and thus isn’t enforceable, and that UGAA falsely told other schools he had to pay a $1.2 million buyout to transfer.
Wilson’s complaint was filed in Boone County (Mo.) Circuit Court, a potentially friendlier forum for the Tigers star than Athens-Clarke County (Ga.) Superior Court, where UGAA sued him in October.
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As detailed by Sportico, UGAA seeks a court order to compel arbitration. On Dec. 21, 2024, Wilson signed what UGAA says was a 13-month, $500,000 NIL deal with Classic City Collective (CCC)—a Georgia-aligned former NIL collective that shut down after U.S. District Judge Claudia Wilken approved the House settlement. In that process, CCC assigned its Wilson contract to UGAA, meaning the athletic association has the legal right to enforce the contract.
Four days after he signed the original agreement—Christmas Day 2024—CCC paid Wilson $30,000. In early January, the player entered the transfer portal and then joined Missouri. UGAA contends that Wilson breached his NIL deal by entering the transfer portal and that the deal contains a $390,000 liquidated damages provision. In general, a liquidated damages provision is designed to clarify the amount of money a contracting party owes in the event of a breach.
Through Jeff Jensen, Bogdan Susan and other attorneys from Torridon Law and Holder Susan Slusher, Wilson offers a very different retelling of events.
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Wilson argues he only signed a term sheet that “contained a non-binding list of key terms” that “would be used to create a legally binding document.” The term sheet, Wilson says, went so far as to say it “precedes” a “full License and Option Agreement” that would reflect a “full legal contract.” The term sheet also allegedly directs Wilson to “seek legal counsel” before signing a “full License and Option Agreement.” Wilson says CCC didn’t present him with the full agreement and thus he wasn’t in contract with CCC.
Wilson’s complaint implies he was surprised when, four days after signing the term sheet, he was paid $30,000. When CCC later demanded he pay $390,000, Wilson says that was part of UGAA’s “coordinated effort” to “strong-arm” the player and “punish” him for entering the portal. Wilson contends that UGAA has violated confidentiality provisions in the term sheet by leaking term sheet provisions “to sympathetic news outlets and affiliates to tarnish Wilson’s reputation.”
Further, Wilson claims that UGAA has no right to compel arbitration since—he says—he never agreed to mandatory arbitration. As described by Wilson, the term sheet ambiguously references “arbitration” and omits key details including the method for appointing an arbitrator, the applicable procedure for arbitration and a specific scope of topics subject to arbitration.
Wilson describes UGAA and by extension “sophisticated and prominent universities like Georgia” as “exploiting their bargaining power” in the aftermath of the House settlement. Among other features, the settlement allows participating colleges to directly pay athletes a share of up to 22% of the average power conference athletic media, ticket and sponsorship revenue. Wilson points out this new framework means schools can “directly enter into NIL agreements” with athletes and “thus no longer rely on a collective or similar intermediary to arrange NIL deals.” He contends schools are abusing this newfound power to convince athletes “to sign NIL agreements with unconscionable and unenforceable provisions that the universities can use to threaten a student-athlete who is considering transferring and prevent the student-athlete from realizing the benefits of free and open competition for their athletic services.”
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Much of Wilson’s complaint rebukes the liquidated damages provision. Wilson claims UGAA “weaponized this provision” by “falsely representing” to coaches of at least three other schools where Wilson “actively discussed potentially transferring” that he would be liable for a $1.2 million buyout.” These alleged representations, Wilson argues, financially harmed him since it denied him a chance to realize “the benefits of free and open competition for his athletic services and his NIL licensing rights.”
The Missouri DE also attacks the structure of the liquidated damages provision. He argues it “makes no attempt” to connect what he would have to pay with a “reasonable estimate of the harm to CCC that would result from a breach.” In other words, Wilson describes the provision as imposing an excessive penalty that is more about punishing him than compensating CCC. Wilson says the provision is “masquerading” under the moniker “liquidated damages” when it should be better understood as an unconscionable “penalty provision” designed to retaliate against him for entering the transfer portal.
Wilson’s complaint seeks a judicial declaration that the term sheet is unenforceable, or if it is enforceable, the arbitration and liquidated damages provisions within it are unenforceable. Claims for tortious interference, civil conspiracy, defamation and breach of confidentiality are included, too.
“Damon never had a contract with them,” Jensen, Wilson’s attorney, said in a statement. “I don’t see how Georgia thinks intimidation and litigation will help their recruitment efforts—maybe players could bring lawyers with them to practice.”
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In the coming days and weeks, expect attorneys for UGAA to raise several counterarguments.
They will assert the dispute should be heard in Georgia, not Missouri, since UGAA filed first and the center of the controversy arguably occurred in Georgia. UGAA attorneys will also contend that Wilson and CCC signed an enforceable contract that contains the basic elements of a contract, including offer, acceptance and, with Wilson accepting the $30,000 payment, a bargained-for exchange.
Similarly, UGAA will insist the arbitration and liquidated damages provisions are reasonable in the context of NIL at a power conference school and binding. To that end, expect UGAA to note that Wilson was an adult when he signed the NIL contract/term sheet—he was 19 years old and thus not a minor—and that CCC’s recommendation he hire an attorney didn’t create an obligation on the part of CCC to stop negotiating with him if he hadn’t secured an attorney.
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NIL
How to watch E60’s 2025 documentary ‘Paid to Play’ on ESPN
Amateurism in college sports has all but disappeared. The speed at which the landscape has changed could give even the most die-hard fan whiplash.
In a new ESPN E60 special, “Paid to Play: Understanding College Sports in 2025,” Jeremy Schaap delves into how the idea of playing for school pride, tradition and the love of the game has morphed into a high-stakes name, image and likeness marketplace where athletes can play for the highest bidder — receiving direct payments from schools — and have the freedom to bolt through free agency in the form of the NCAA transfer portal.
Here are key facts about the new ESPN E60 special:
When will ‘Paid to Play: Understanding College Sports in 2025’ air?
The one-hour report debuts Sunday, Dec. 28, at 8:30 p.m. ET.
How can fans watch?
Fans can watch the debut on ESPN. The program will be available in the ESPN App immediately following the television premiere. Watch it and other reports in the E60 streaming hub.
Do you have what it takes to be an AD?
Related to the subject of the new E60 special, ESPN has an original interactive game that puts fans in the role of a college athletic director, guiding them through decisions around name, image and likeness, the transfer portal and more, and offering a dynamic and engaging look at the ever-evolving landscape of college sports.
What is ESPN E60?
Founded in 2007, E60 is ESPN’s storytelling brand that features a mix of revealing profiles, hard-hitting investigations and exclusive interviews. It has received numerous awards and accolades, including the Sports Emmy for Outstanding Hosted Edited Series for the fifth time in 2025.
How can fans access more college sports coverage from ESPN?
Check out the ESPN college football, men’s college basketball, women’s college basketball and college sports hub pages for more content.
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