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UFL inks analytics partnership with Google Cloud

“Maybe not everybody recognizes all of the 22 guys on the field, and we can give [fans] the opportunity to learn more about them, ideally in real-time,” van den Bergh said. “Alongside Gemini, we think we’re going to be able to make it really easy for our fans to engage with some really interesting data.” […]

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UFL inks analytics partnership with Google Cloud

“Maybe not everybody recognizes all of the 22 guys on the field, and we can give [fans] the opportunity to learn more about them, ideally in real-time,” van den Bergh said. “Alongside Gemini, we think we’re going to be able to make it really easy for our fans to engage with some really interesting data.”

The United Football League has signed a multi-year agreement with Google Cloud with the aim of improving its business and football analytics capabilities.The deal, for which financial terms were not disclosed, will see the UFL integrate Google’s BigQuery (data warehouse), Looker (business intelligence) and Gemini (artificial intelligence) platforms into its processes, ingesting data through BigQuery; generating reports in Looker; and using Gemini’s AI to facilitate queries of those reports.Initially, the UFL’s focus will be on how they manage their business and fan experience. “We now have what we can honestly say is a golden record for all of our fans,” van den Bergh added. “From ticket purchase, through attendance of games, through engagement with our marketing and merchandise purchases, we can truly understand our fans, so we can service them better.”The UFL begins its second season on March 28.
Getty Images“We’ve built something that sets us up well for growth into the future,” said Jeroen van den Bergh, the UFL’s SVP/Business Intelligence & Corporate Strategy. “The three questions we have to answer when we look at something like this are: Does it improve the game? Does it improve the fan experience? And does it improve our ability to manage our business? This, over time, will allow us to do all three.”The UFL also envisions performance use-cases, where coaches and players quickly derive statistical insights from sophisticated football data via natural language prompts. Eventually, the aim is for that to extend to fans as well.

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NFL Rookie Quarterback Strikes Lucrative Deal After Missing Out on NIL Payday

College football has reached a bizarre state of the sport where, for quarterbacks in particular, the NFL offers less of a payout than staying in school if they don’t get selected in the first round. This offseason, star quarterbacks Darian Mensah and Carson Beck reportedly received around $3–4 million to transfer to the Duke Blue […]

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College football has reached a bizarre state of the sport where, for quarterbacks in particular, the NFL offers less of a payout than staying in school if they don’t get selected in the first round.

This offseason, star quarterbacks Darian Mensah and Carson Beck reportedly received around $3–4 million to transfer to the Duke Blue Devils and Miami Hurricanes, respectively.

The Hurricanes were considered a prime landing spot for former Texas Longhorns quarterback Quinn Ewers, and he was said to have turned down a $4 million deal when he elected to enter the NFL draft.

Criticism of that decision skyrocketed when Ewers fell to the seventh round, where he was eventually selected No. 231 overall by the Miami Dolphins.

It seems Ewers has found a way to compensate for those lost earnings in an endorsement deal, though.

On Friday, Ewers announced that he signed an exclusive autograph trading card deal with Panini, which Mike Florio of NBC Sports reports is worth $3 million.

That bottom line all but adds up to Ewers’ four-year contract with Miami, one that will pay out a total of $4.3 million over four years.

Ewers’ Year 1 salary with Miami is $84,000, with an additional prorated amount of $32,894 from his $131,576 signing bonus—ultimately not too bad for a seventh-round pick.

When Ewers continued to slide through Day 3 of the NFL draft, the consensus seemed to believe he greatly erred by not sticking in college.

In the absence of his deal with Panini, his earnings certainly took a massive hit.

However, critics seemed to forget about the viability of endorsement deals, as the power of name, image, and likeness doesn’t dissipate when a player leaves college for the NFL.

Ewers may have garnered additional partnerships on top of his reported $4 million had he gone to the Hurricanes. He also may have taken a poor snap that ended his NFL hopes entirely.

That $4 million would be enough on its own of career earnings that few outside of college athletes will ever come close to at 22 years old.

Ewers is in the NFL, the real dream for most, and he’s almost made back what he lost by deciding to do so.



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David Pollack critical of reported NIL deal for Jackson Cantwell: ‘I’m not spending $2 million on an offensive lineman’

Five-Star Plus+ offensive tackle Jackson Cantell, the No. 1 overall recruit in 2026, committed to Miami over Georgia last week after the Hurricanes reportedly offered quite the deal for him in NIL. David Pollack doesn’t know if that number was worth it, though, even if he is the best in his class. Pollack was critical […]

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Five-Star Plus+ offensive tackle Jackson Cantell, the No. 1 overall recruit in 2026, committed to Miami over Georgia last week after the Hurricanes reportedly offered quite the deal for him in NIL. David Pollack doesn’t know if that number was worth it, though, even if he is the best in his class.

Pollack was critical of this expense during an episode of ‘See Ball Get Ball’ last week. He knows the value of the offensive line but, at the apparent price point as compared to the rest of the cost of a roster, Pollack isn’t sure if that kind of investment is worth it.

“It ain’t left tackle, homie. Like, it ain’t left tackle. If you want to spend this much money on a quarterback, we can have the conversation. I’m not spending $2 million on an offensive lineman. Like, I’m just not,” Pollack said. “An offensive lineman is obviously going to be in the mix, can be great, can control the game. The likelihood of them getting dinged up and hurt is highly possible. Like, you play a physical position up front like that, you’re going to get – it’s going to happen. Like, it’s just going to happen naturally. Quarterbacks obviously have a chance to stay healthier.

“Obviously, when your line of scrimmage is dominant, it makes life easy for you. I mean, that’s a great thing,” Pollack continued. “So, you know, if Miami has the funds and they can do this? I mean, it’s always at what cost? It’s always, like, where is the next spot that I don’t, that now that I have to fill a void, I have to fill a hole”

Cantwell, a Nixa, Missouri product, is a Five-Star+ prospect at No. 1 in the 2026 cylce per the On3 Industry Ranking, a weighted average that utilizes all four major recruiting media companies. With that, he committed to Miami over Georgia, Oregon, and Ohio State. On3’s Pete Nakos reported Cantwell received an NIL offer in the $2 million range.

Still, Pollack just didn’t know about this fit for Cantwell in Coral Gables. Besides the payment, Pollack also doesn’t know how well Cantwell will develop, considering the program’s recent history with the offensive line under Mario Cristobal.

“Miami, since Cristobal has been there, okay? This is since he’s been there since the 2022 season,” Pollack prefaced. “They have no draft picks in 2022 on the O-line, no draft picks in 2023, a seventh-round pick in 2024, and a fifth-round pick in 2025. So, that’s what you’re telling me that, I’m going to get developed with and I’m going to? It’s not a knock. It’s the numbers. Like, it’s the facts.

“Now, listen. I’m not going to give him all of that because, when you start there, obviously, you’re starting from ground zero, you’re bringing in your own talent. But, because of the transfer portal, you have the opportunity to bring guys in really, really quickly that can play right now that can go and their offensive line has not been,” said Pollack. “Last year, it was pretty solid. Like, it was. They were physical enough to road grade for the run. They protected Cam Ward and Cam Ward made magic. But, you know, those are numbers that are real. Like, those are, Mr. PFF – those are numbers that they have and that they’ve accomplished in his tenure there so far at Miami.”

In the end, all that matters to Miami right now is that Cantwell committed to give the ‘Canes a Top-10 class now for 2026. Still, that price point for that position felt like a lot to Pollack.

“It’s a high investment,” said Pollack. “It’s a high investment in a guy on the offensive line.”



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Mark Pope has one rule change he would like to see made in men’s college basketball

The rules in men’s college basketball are far from perfect. The block/charge call, seemingly endless monitor reviews, and late-game fouling issues are just a few of the areas where tweaks could be made to enhance the overall product. The rules we have in place are what make the sport so entertaining and fun to watch, […]

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The rules in men’s college basketball are far from perfect.

The block/charge call, seemingly endless monitor reviews, and late-game fouling issues are just a few of the areas where tweaks could be made to enhance the overall product. The rules we have in place are what make the sport so entertaining and fun to watch, but we’d be lying to ourselves if we said there isn’t a need for improvement.

One potential change that’s recently become a topic of discussion is the movement to switch men’s college basketball from halves to quarters. For one, it would bring sport-wide consistency, as MBB is the only visible version of basketball still utilizing halves. But it would also reset team fouls after each quarter, reduce the number of commercials with fewer media timeouts, and eliminate the one-and-one free throws.

Kentucky head coach Mark Pope has already talked several times about wanting to extend the regular season to 40 games. But that’s more of a landscape-changing idea rather than a clean-and-cut rule modification. However, he’s into the idea of swapping out halves for quarters.

“I don’t know if I have a really intelligent answer on that. I do like consolidating it,” Pope recently said on The Sideline with Andy Katz. “(Men’s college basketball is) the only — not even the women — we’re the only remaining basketball entity that has halves.”

But if you ask Pope what rule change he’d like to see the most, his answer might surprise you. It’s one that makes plenty of sense, though.

“The change that I would really like to make, that I’d be super excited about? I’d like to be able to advance the ball out of timeouts,” Pope said. “I know it slows down the game, but it makes the game so much more interesting when, with 2.5 seconds or 1.5 seconds left, if you don’t have to go fullcourt, but you can advance it, you have a chance to get elite-level shots and decision-making.

“It extends the game to where you have two or three or four possessions, where in college you can only really squeeze in one because you can’t advance the ball.”

This is a rule already in place in the NBA and one that is widely loved. As a personal aside, I love the ability to advance the ball in the NBA after timeouts in late-game situations for the exact reasons Pope outlined. It creates additional drama and gives teams more opportunities to produce highlight plays and buzzer-beating outcomes. It’s much easier to craft a play with one second on the clock when the ball is at halfcourt compared to underneath the opposite basket.

Let’s make it happen, Pope.



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Champion Standard Podcast | Chomp Talk with Mossis Madu – The Football Brainiacs

Continuing with our plan this offseason to share some content that a couple members of our community have been creating for close to a year now! I am happy to be able to announce that TFB supports The Champion Standard Podcast! Our guys @soonerbrad and @Birddawg have been pumping out some high-quality podcasts that talk […]

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Continuing with our plan this offseason to share some content that a couple members of our community have been creating for close to a year now!

I am happy to be able to announce that TFB supports The Champion Standard Podcast!

Our guys @soonerbrad and @Birddawg have been pumping out some high-quality podcasts that talk about Xs and Os, hot topics, and OU football talk in general. This podcast represents the views and opinions of Rob and Brad and TFB is not part of their operation, but we do endorse it wholeheartedly!

Each time a new podcast drops I will post it here for the community. Give the guys a listen, sub to their YouTube channel, and include their pods on your mobile devices!


Chomp Talk with Mossis Madu


As the Oklahoma Sooners step into the ring for round two in the SEC, few voices can balance nostalgia, realism, and insight like former Sooner running back Moses Madu. In his recent return to the Champion Standard podcast’s “Chomp Talk” segment, Madu joined hosts Rob and Brad to talk about everything from the Sooners’ running back room to the future of college football, NIL chaos, and why expectations in Norman might need tempering.


First Impressions of Jaydn Ott

“He Can Go”

The spotlight early in the conversation landed on Jaydn Ott, the highly-touted transfer from Cal who joins OU’s backfield this season. Madu admitted he didn’t know much about Ott when the news first broke. But after watching film, combing through social media clips, and digging into stats, his view changed dramatically.

“I was like, this kid can go,” Madu said. “He’s the closest thing to a home-run threat we’ve had in a minute—probably since Eric Gray.”

Ott, who led multiple statistical categories, brings speed, shiftiness, and breakaway potential. Madu noted that adding a player of Ott’s caliber deepens a running back room that already includes Xavier Robinson (whom both hosts are high on) and Taylor Tatum, despite the latter’s ball security struggles last season.

But Madu emphasized something else: contrast. Ott provides a different style from the power and burst of guys like Robinson. That contrast, he says, is vital if Oklahoma hopes to compete week in and week out in the brutal SEC.


NIL, the Portal, and the Semi-Pro Future

Madu, now a coach and full-time dad balancing softball games and recruiting trips, didn’t hold back on his views of how the college landscape has changed—and what it means for programs like Oklahoma.

“I really think the college game’s going pro. You’re going to see scouting departments just like the NFL. They’ll have guys watching film 24/7. The portal and NIL changed everything.”

That’s where Jim Nagy’s hiring as a behind-the-scenes football administrator stood out to Madu. The former Senior Bowl director and longtime NFL scout brings the kind of experience OU needs to navigate this new frontier. According to Madu, bringing in someone who’s negotiated with agents and evaluated talent at the pro level is more critical now than ever.

“In today’s game, a guy like Nagy is just as important as your strength coach or OC. Maybe more.”

But while Madu embraces the professionalization of college football, he also lamented what’s been lost—especially for players from his era.

“Back when I played, we had $150 a month after rent. I joke that my booster was my girlfriend’s mom,” he said, laughing. “Now these kids are getting life-changing money—and I’m not mad at it.”

Still, he sees the chaos. Players quitting mid-season, promises not being met, the portal spinning nonstop. He floated ideas like multi-year contracts and transfer windows—mechanisms that could inject structure into the madness.


OU’s 2025 Outlook: Brutal Realism

Perhaps the most sobering moment came when Rob asked Madu for his early prediction for the 2025 season.

“I don’t think we have to be on suicide watch like last year,” Madu joked. “But it’s gonna be tough. I’d be happy with seven wins.”

Seven wins? For a program of OU’s pedigree, that sounds low—but Madu laid it out clearly: it’s about the trenches.

“Skill guys? We’re fine. But we’re not there yet in the trenches. It’s different in the SEC, man. You feel it.”

While Rob and Brad were floating 8-9 wins, Madu’s view was grounded in recent history. Last year’s 6-7 finish exposed glaring holes on both lines, and despite a strong offensive line class and elite interior DL prospects like David Stone, Jaden Jackson, and Da’Jon Terry, Madu believes it’ll take time for the units to raise the bar. 

“That’s always the difference—Big 12 vs SEC. It’s the big boys up front.”

Brad countered that OU isn’t that far off—maybe one or two years from being ready—but Madu was firm: three to four years, especially with how everything reset after coaching changes and transfers.


The NIL Tug-of-War: Loyalty vs. Survival

Madu also touched on the deeper ethical tension NIL has introduced—what happens when tradition collides with cold, hard cash.

For kids from disadvantaged backgrounds, NIL is a golden ticket—not just for them, but for their families. But Madu still worries about what’s lost in the process: team loyalty, fan connection, and recruiting for the right reasons.

“We’ve got to find a way to keep the tradition of college football alive. Otherwise it just becomes another league.”

He floated ideas like player contracts, loyalty clauses, and caps—not to hinder players, but to protect the sport’s soul.


The Thunder Surge & J-Dub’s Bounceback

After the deep dive into football, the show shifted gears to basketball, with the Oklahoma City Thunder’s playoff run in full swing. Rob and Brad praised the team’s resilience, especially in their Game 7 win against the Nuggets.

“They went on a 50–25 run to end the half—crazy,” Brad said.

Jalen Williams (J-Dub) finally had a breakout game with 24 points on 10-of-17 shooting, and Shai Gilgeous-Alexander (SGA) did what stars do, pouring in 35 effortlessly.

But the hosts were just as hyped about role players like Alex Caruso (+40) and Cason Wallace (+38)—guys whose defensive energy transformed the series.

“Caruso was like a human gnat on Joker,” Rob said.

They previewed the upcoming matchup against Anthony Edwards and the Timberwolves, predicting a bruising, physical series. Still, both hosts believed the Thunder were built for this—fast, deep, and tenacious.

“I called it months ago,” Rob reminded Brad. “This team will win the whole thing.”


Final Word: A Real One Returns

Moses Madu doesn’t sugarcoat it. His blend of affection for the program and realistic assessment is exactly what OU fans need right now. With the transition to the SEC, a brutal 2025 schedule, and uncertainty up front, OU is facing a prove-it year.

But that doesn’t mean it’s doom and gloom.

If Ott delivers, if the trenches develop, and if young pieces gel fast, Oklahoma could surprise some people. And with the sport evolving faster than ever, Madu’s perspective—that of a player, coach, and now Fan—might be the Sooners’ best reality check.

“I’m always rooting for ‘em,” he said. “But you’ve got to keep it real.”



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Miami transfer guard Divine Ugochukwu commits to Michigan State

Miami transfer guard Divine Ugochukwu has committed to Michigan State, he told On3. Ugochukwu, a 6-foot-3 freshman combo guard, took an official visit to East Lansing earlier this week and returned home committed to the Spartans. He averaged 5.3 points, 1.9 rebounds, and 2.3 assists per game for the Hurricanes this season. Ugochukwu has most recently been recruited […]

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Miami transfer guard Divine Ugochukwu commits to Michigan State

Miami transfer guard Divine Ugochukwu has committed to Michigan State, he told On3.

Ugochukwu, a 6-foot-3 freshman combo guard, took an official visit to East Lansing earlier this week and returned home committed to the Spartans.

He averaged 5.3 points, 1.9 rebounds, and 2.3 assists per game for the Hurricanes this season.

Ugochukwu has most recently been recruited by schools like Texas Tech and USC.

The native of Sugar Land, Texas becomes Michigan State’s third transfer portal commitment this offseason, joining former Samford guard Trey Fort (14.6 PPG) and former Florida Atlantic forward Kaleb Glenn (12.6 PPG, 4.8 RPG).

Michigan State is also set to bring in a pair of four-star freshmen small forwards — Cam Ward (No. 51 ranked nationally) and Jordan Scott (No. 52 nationally).

Michigan State won the Big Ten regular season and made it to the Elite Eight in the NCAA Tournament this season. The Spartans finished with an overall record of 30-7.

To keep up with the latest players on the move, check out On3’s Transfer Portal wire. The On3 Transfer Portal Instagram account and Twitter account are excellent resources to stay up to date with the latest moves.

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David Pollack critical of reported NIL deal for Jackson Cantwell

Five-Star Plus+ offensive tackle Jackson Cantell, the No. 1 overall recruit in 2026, committed to Miami over Georgia last week after the Hurricanes reportedly offered quite the deal for him in NIL. David Pollack doesn’t know if that number was worth it, though, even if he is the best in his class. Pollack was critical […]

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David Pollack critical of reported NIL deal for Jackson Cantwell

Five-Star Plus+ offensive tackle Jackson Cantell, the No. 1 overall recruit in 2026, committed to Miami over Georgia last week after the Hurricanes reportedly offered quite the deal for him in NIL. David Pollack doesn’t know if that number was worth it, though, even if he is the best in his class.

Pollack was critical of this expense during an episode of ‘See Ball Get Ball’ last week. He knows the value of the offensive line but, at the apparent price point as compared to the rest of the cost of a roster, Pollack isn’t sure if that kind of investment is worth it.

“It ain’t left tackle, homie. Like, it ain’t left tackle. If you want to spend this much money on a quarterback, we can have the conversation. I’m not spending $2 million on an offensive lineman. Like, I’m just not,” Pollack said. “An offensive lineman is obviously going to be in the mix, can be great, can control the game. The likelihood of them getting dinged up and hurt is highly possible. Like, you play a physical position up front like that, you’re going to get – it’s going to happen. Like, it’s just going to happen naturally. Quarterbacks obviously have a chance to stay healthier.

“Obviously, when your line of scrimmage is dominant, it makes life easy for you. I mean, that’s a great thing,” Pollack continued. “So, you know, if Miami has the funds and they can do this? I mean, it’s always at what cost? It’s always, like, where is the next spot that I don’t, that now that I have to fill a void, I have to fill a hole”

Cantwell, a Nixa, Missouri product, is a Five-Star+ prospect at No. 1 in the 2026 cylce per the On3 Industry Ranking, a weighted average that utilizes all four major recruiting media companies. With that, he committed to Miami over Georgia, Oregon, and Ohio State. On3’s Pete Nakos reported Cantwell received an NIL offer in the $2 million range.

Still, Pollack just didn’t know about this fit for Cantwell in Coral Gables. Besides the payment, Pollack also doesn’t know how well Cantwell will develop, considering the program’s recent history with the offensive line under Mario Cristobal.

“Miami, since Cristobal has been there, okay? This is since he’s been there since the 2022 season,” Pollack prefaced. “They have no draft picks in 2022 on the O-line, no draft picks in 2023, a seventh-round pick in 2024, and a fifth-round pick in 2025. So, that’s what you’re telling me that, I’m going to get developed with and I’m going to? It’s not a knock. It’s the numbers. Like, it’s the facts.

“Now, listen. I’m not going to give him all of that because, when you start there, obviously, you’re starting from ground zero, you’re bringing in your own talent. But, because of the transfer portal, you have the opportunity to bring guys in really, really quickly that can play right now that can go and their offensive line has not been,” said Pollack. “Last year, it was pretty solid. Like, it was. They were physical enough to road grade for the run. They protected Cam Ward and Cam Ward made magic. But, you know, those are numbers that are real. Like, those are, Mr. PFF – those are numbers that they have and that they’ve accomplished in his tenure there so far at Miami.”

In the end, all that matters to Miami right now is that Cantwell committed to give the ‘Canes a Top-10 class now for 2026. Still, that price point for that position felt like a lot to Pollack.

“It’s a high investment,” said Pollack. “It’s a high investment in a guy on the offensive line.”

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