NIL
The Brave New World of college football




Aldous Huxley published his world-renown novel Brave New World way back in 1931.
In his dystopian piece of fiction (one of my favorite genres), Huxley described a future still unidentifiable to modern readers even almost a full century later. Without burrowing in and describing the many details and nuances of the plot, I’m pretty sure after my most recent read of the book, I realized something startling.
Huxley would have been a damn-good modern-day sportswriter.
Among the AP top 10 poll in college football entering this week were No. 3 Indiana, No. 4 Texas A&M, No. 5 Mississippi and No. 7 Texas Tech. None of these teams would be described as a traditional heavyweight in the sport, as the only one with an outright national title was Texas A&M way back in 1939. Indiana has the second-worst winning percentage of all time among Division I schools. Ole Miss has not won a conference title since 1963.
Texas Tech, meanwhile, celebrated its last “conference title” in 1994 when they finished in a FIVE-way tie for second in the Southwest Conference. First-place Texas A&M was ineligible that season because of NCAA sanctions, and Tech “claimed” the title because it was picked to represent the conference in Cotton Bowl since the Red Raiders had gone the longest without appearing in the bowl game among the quintet of second-place finishers. That’s some serious “conference title” mental ju-jitsu right there … although Tech sure isn’t ashamed.
For many reasons, we certainly have reached a brave new world in college football for both the traditional elite and the great unwashed masses. It’s to the point Peter Venkman’s quote in Ghostbusters about “Human sacrifice, dogs and cats living together … mass hysteria!” offers a solid description of how those steeped in college football’s long traditions feel right now.
To understand how everyone has come to belong to everyone else, we must review a pair of major additions to the college football scene over the past five years: NIL (name, image, likeness) payments and the transfer portal. With the capacity for schools and their supporters essentially to pay players for their service — without the salary cap, contracts or other guardrails you usually see in professional sports — and the ability for those players to transfer wherever they’d like every year, football fans are seeing greater parity than ever before.
Long-established powers have found themselves in unexpected dogfights to recruit talent. The ability to pay players has lessened the influence of tradition-packed trophy cases and increased the importance of cash-filled briefcases. It automatically gives an advantage to oil-rich schools, like A&M and Tech, whose catalog of successes and championships is dwarfed by their lists of millionaire — and even billionaire — donors.
At the same time, the transfer portal has made it much harder for traditional programs to keep players they recruit — especially younger, uber-talented backups antsy for a starting gig. Less-heralded programs — such as Indiana — can make serious waves in the portal, recruiting players who might not be starters at traditional programs but are still plenty good enough to make major impacts.
It’s one reason the long-bedraggled Hoosiers were able to lock up their outstanding head coach, Curt Cignetti, to a long-term contract this week. There’s little reason for Cignetti to look elsewhere, as he can win at Indiana nowadays just as easily as he can at place like, say, Penn State.
Of course, opinions on all of this upheaval likely vary with the mileage one gets in enjoying parity. College football fans are notorious for being snooty to “Cinderella” teams, looking down their noses at nouveau-riche programs as the unwanted usurpers to a much-preferred fight between the biggest bullies on the block. At the same time, more schools having a real shot at conference, and even national, titles means a sport with broader appeal.
As a person who regularly touts games involving schools like New Mexico State and Bowling Green in this space, I enjoy parity and can relish this new world order. Still, I think there’s a saner middle ground that keeps former offensive linemen with billions of dollars from simply purchasing a competitive team for their alma maters.
Whatever happens, I suspect we will continue to plunge forward into a future that Huxley himself would no doubt call brave and new — one that sees upstart programs like Vanderbilt defeat established football schools like Louisiana State this past weekend.
It all gave me acid indigestion this weekend, unaided by the many ales I quaffed, and it left me parsing through another edition of Hangover Highlights:
- I can be a bit bitchy about the OU football team, focusing on its foibles. With that in mind, fair is fair, and when the Sooners absolutely whip someone’s ass, I should acknowledge it as well.
- That’s what happened Saturday in OU’s 26-7 win at South Carolina. The Sooners pretty much dominated every aspect of the game, particularly on the lines of scrimmage, en route to about as comfortable a win as one could expect in the Southeastern Conference.
- Sure, things seemed a bit dicey around halftime when South Carolina cut the score to 14-7. Considering, however, the only Gamecocks scoring drive took 11 plays to go a whopping 47 yards, helped by no fewer than THREE OU penalties along with a questionable first-down measurement, it wasn’t exactly like they had grabbed momentum.
- The second half of the game constituted the best 30 minutes I’ve seen the Sooners play all season. They allowed just 113 yards of total Gamecock offense — only 30 of which came in the third quarter when the game was being decided. OU’s offense may have been unspectacular, but it felt consistent and effective. When you have a defense as dominant as the Sooners displayed Saturday, those offensive adjectives make for a winning formula.
- It reminded me very much of 10 years ago when OU came off a gross loss to an inferior Texas team, only to regroup and play its best game of the season in a blowout win on the road at Kansas State. That proved to be the spark for the 2015 team to make it to the College Football Playoff. Will history repeat itself?
- I really don’t have a lot to add about Oklahoma State football, which lost … again … this week to Cincinnati, 49-17. The Cowboys did keep it competitive for a while, trailing just 28-17 going into the fourth quarter. Yet, I’m on record saying I despise “moral victories,” so I’m not going to change my thinking now.
- It was another week and yet another disaster behind center for the Cowboys as Sam Jackon V, again, had to take the snaps, despite being a wide receiver by trade. He honestly didn’t fair tragically, going 11-of-19 passing for 149 yards and an interception. When you set the bar at “catastrophe,” however, it isn’t hard to clear.
- Honestly, what’s been happening off the field in Stillwater has been far more interesting than what happens on the field. This weekend’s homecoming featured another shirts-off showing from fans, as well as a conga line of boys in banana costumes.
- And then we have the calamity and hilarity of watching the spat between @OKSTProbs and a former federal inmate local business owner, which has featured a lawsuit filing and other dramatic developments. With a 1-6 record to ponder, Oklahoma State fans should probably watch this soap opera instead. It’s a bit like when Harry got mad at Lloyd in Dumb And Dumber.
- Anyway, OU will have its hands full next week against an Ole Miss team indubitably irritated by a 43-35 loss at Georgia on Saturday. The Rebels led for most of the game, only to see their defense finally tire out at the end. Ole Miss was ahead 35-26 going into the fourth quarter, but they couldn’t hang on between the hedges.
- I’ll be interested to see if Ole Miss quarterback Trinidad Chambliss, who started the season as a Division II transfer and the Rebels’ backup, can continue his own Rocky Balboa story against the Sooners’ defense. Is Chambliss as good as his stats say, or has he benefited from playing mostly questionable defenses like Arkansas, Tulane and Washington State?
- Second-ranked Miami was stunned by Louisville 24-21 on Friday night at home when its quarterback, Carson Beck, couldn’t quit throwing to the wrong team. Beck had four interceptions in the game and had a fifth called back on a spurious roughing-the-passer call.
- If Miami were an airplane crash, however, then — to borrow from the old joke — they should have built the entire plane out of freshman receiver Malachi Toney. Like the fabled black box on an aircraft, Toney was the only Hurricane who emerged from the wreckage unscathed, at least in my opinion. It was the first time I’ve really had the chance to watch Toney play and not be distracted by other games, and he might be the best player in the country.
- Nebraska didn’t last long in the top 25, celebrating its No. 25 ranking by immediately dropping a road game at Minnesota, 24-6. If OU fans want to feel better about the Sooners’ running game and woeful offensive line performances, just look at the Big Red of the north. The ’Huskers might have the worst offensive line on any team identified as being “pretty good.” I’m sure OSU or North Carolina or some other objectively terrible team has a worse line, but Nebraska manages to be decent despite the leaky sieve that is its front five.
- Texas Tech finally met its maker, and it came in the form of a Sun Devil. Tech fell 26-22 at Arizona State in a wild game where both teams scored in the final two minutes.
- Tech played the entire contest with its backup quarterback, Will Hammond, who has been a true find this season when thrust into the quarterback role because of injuries. But it may have been too much to ask him to win on the road in Tempe, Arizona. With the loss, it’s hard for me to imagine Tech making the College Football Playoff without winning the conference title — a possibility that might face every Big 12 team at this point.
- There’s a reason traffic gets jammed up in the OPPOSITE lane of a wreck. I call it “gawker’s block,” and I had a case of it this weekend as I watched a bit of Penn State’s 25-24 loss to Iowa — leering eagerly to see the smoking wreckage of what’s left of the preseason No. 2 team.
- The game was surprisingly competitive, but it was weird not to see James Franklin patrolling the sidelines as PSU’s head man after he was shockingly let go last weekend. Hey, one thing you can say about Penn State University is that whenever there’s an issue in its athletic department or with the football coach, the administration is absolutely quick and decisive with necessary action.
- Finally, I mentioned Vanderbilt earlier as being an upstart program, particularly after a 31-24 win Saturday against No. 10 LSU. It marked the first time the Commodores were Las Vegas favorites against LSU in 77 years, and it was the first time they’ve been favored against a top-10 team in 77 games.
- My everlasting man-crush on New Mexico State/Vanderbilt quarterback Diego Pavia reached fever levels Saturday on the patio of Cowenstan National Stadium. Pavia passed for 150 yards, rushed for 86, and combined for three touchdowns between his throwing and running. At this point, if he’s not at least a contender for the Heisman Trophy, then I don’t understand the qualifications to be one.


NIL
Missouri DE Damon Wilson II sues Georgia, setting up landmark player vs. school NIL legal battle
Former Georgia defensive end Damon Wilson II has sued the school’s athletic association, escalating one of the messiest player-school disputes of the NIL and transfer portal era.
In a 42-page complaint filed Tuesday morning in Boone County, Mo., Wilson’s attorneys allege a civil conspiracy involving the Bulldogs and Georgia’s collective to try to “penalize Wilson for his decision to transfer.” The suit alleges that they interfered with his ability to enter the portal and lied about his NIL buyout. The former five-star recruit spent this season at Missouri.
The move is a counter to Georgia earlier seeking to go to arbitration to get $390,000 from Wilson, alleging damages after the player signed an agreement to return to Athens for his junior season before entering the transfer portal a month later.
It’s also believed to be the first time a player and school have taken each other to court over an NIL dispute. The resolution could hinge on Wilson’s argument that the NIL agreement with Georgia’s collective was a binding contract.
“Georgia appears intent on making an example of someone, they just picked the wrong person,” said Jeff Jensen, one of Wilson’s attorneys. “Damon never had a contract with them. I don’t see how Georgia thinks intimidation and litigation will help their recruitment efforts — maybe players could bring lawyers with them to practice.”
“As this matter involves pending litigation, we will have no additional comment at this time and refer you to our previous statement,” University of Georgia Athletic Association spokesman Steven Drummond said.
The backstory
Wilson appeared in 26 games at Georgia from 2023 to ‘24 and was expected to be a significant contributor this season when he signed an NIL agreement last December with Georgia’s Classic City Collective. The terms sheet called for him to receive $30,000 per month from December 2024 through January 2026.
A month after signing the deal, he transferred to Missouri, where he led the Tigers with nine sacks. Because the agreement was contingent upon his staying at Georgia, the collective ended the deal.
In October, the UGAAA filed an application to compel arbitration in Athens-Clarke County, Ga. It alleged Wilson owed $390,000 — the unpaid amount on the deal — in liquidated damages, as spelled out in the terms sheet.
What Wilson’s suit argues
The suit alleges Georgia staffers falsely told multiple unnamed Power 4 programs that Wilson would owe the Bulldogs $1.2 million if he left. That action was “an effort to prevent (other schools) from offering Wilson an NIL agreement, thereby impeding his ability to obtain an NIL agreement from a competing program that was the product of free and open competition for his athletic services and NIL licensing rights.”
It also contends the Bulldogs didn’t immediately put his name in the portal but instead launched an “all-out offensive” to try to keep him at Georgia. Those acts were part of what the suit called a “civil conspiracy” to interfere with Wilson’s business endeavors by the suit’s defendants: UGA’s athletic association, the collective and its two now-former CEOs, Matt Hibbs and Tanner Potts.
The suit also includes a count of interfering with Wilson’s business opportunities and accuses UGA’s athletic association of violating the confidentiality provision of the terms sheet by sharing its contents, including through a public court filing.
Much of the complaint addresses the NIL deal itself. The suit said Wilson and several other teammates were simply told by a Bulldogs employee to go upstairs at the football building to sign the agreement during preparations for the College Football Playoff. Wilson’s filing argues the deal is not enforceable because it says its terms would “be used to create a legally binding document.” That document was not created. The filing also notes that the terms sheet encouraged Wilson to “seek legal counsel” before finalizing a full agreement. If Wilson’s reading is correct, he would not owe the $390,000 the Bulldogs claim he does.
Finally, the suit includes a count of defamation over a line from a Bulldogs spokesperson about expecting athletes to honor commitments. The statement, the complaint said, implies that Wilson was dishonest, which hurts his reputation.
Wilson lost out on endorsement opportunities and NIL revenue and suffered emotional and mental distress caused by the Bulldogs’ false claims, his attorneys allege. He’s seeking a “fair and reasonable amount of damages” for the “financial and reputational harm he has suffered” along with legal fees.
Why this case is important
Georgia’s filing against Wilson this fall was the first known instance of a school taking a current/former player to court over an NIL buyout. And this complaint appears to be the first time a player has sued a school regarding an NIL deal.
The closest comparison is one-time Florida signee Jaden Rashada’s pending lawsuit over a $13.85 million dispute. But he filed that against three individuals involved (including now-former Florida coach Billy Napier) and a booster’s private company; the Gators have not been named as a party in the case.
As the player compensation space evolves in the first year of direct revenue sharing between schools and athletes, disputes will continue to arise. Whether contracts are binding is, to some degree, an open question and affects whether players can essentially act as free agents every year. This case is one of the first, best looks into how the issue might be resolved.
NIL
Former Tennessee QB Nico Iamaleava returning to UCLA for second season
Updated Dec. 22, 2025, 10:57 p.m. ET
Quarterback Nico Iamaleava is returning to UCLA football for a second season to play under new coach Bob Chesney, the team announced Dec. 22.
The former Tennessee quarterback had transferred to UCLA in April. The Bruins went 3-9 this past season, during which DeShaun Foster was fired after an 0-3 start.
Iamaleava completed 64.4% of his passes for 1,928 yards and 13 touchdowns, with seven interceptions in 11 games. He also rushed for 505 yards and four touchdowns. He did not play at Ohio State in November due to a concussion.
Nico Iamaleava spent two seasons with Tennessee football before exit
Iamaleava played 18 games in two seasons at Tennessee, and started all 13 games during UT’s College Football Playoff run in 2024.
The QB threw for 2,616 yards with 19 touchdowns and five interceptions in 2024, but was less efficient in SEC play. He threw nine touchdowns in eight conference games, but four of those were against Vanderbilt in the regular-season finale.
In his UT career, he completed 241 of 379 passes for 2,930 yards with 21 touchdowns and five interceptions. He redshirted in 2023 behind starter Joe Milton.
Why did Nico Iamaleava and Tennessee football split?
Tennessee coach Josh Heupel informed the Vols that Iamaleava was no longer a member of the team prior to the April 12 spring game, ending the relationship between UT and Iamaleava amid an apparent NIL dispute.
Iamaleava skipped the Vols’ final spring practice on April 11, the morning after On3’s Pete Nakos reported ongoing negotiations between Iamaleava and UT. His NIL deal reportedly paid him more than $2 million per year.
ESPN’s Chris Low, citing sources, reported that Iamaleava’s representatives wanted his NIL pay increased to $4 million per year. The family used the possibility of him entering the transfer portal as leverage.
Mike Wilson covers University of Tennessee athletics. Email him at michael.wilson@knoxnews.com and follow him on X @ByMikeWilson. If you enjoy Mike’s coverage, consider a digital subscription that will allow you access to all of it.
NIL
Four takeaways from the first weekend of the College Football Playoff
Dec. 23, 2025, 5:35 a.m. ET
If you watched any part of Ole Miss’ 41-10 blowout of Tulane, the one common theme you felt was that the absence of former head coach Lane “Benedict” Kiffin was not acknowledged by the home fans; they even appeared to embrace it. It took a while for Rebel Nation to realize it but Kiffin simply was never “one of them” and, while he built the program, he did not measure up to the “Ole Miss family.” Most Rebel fans would probably tell you now they’d rather lose without him than win with him. Kiffin has now been fully exposed and St. Nick (Saban, now known as Mr. Hypocrite) and Pete Carroll, his self-proclaimed advisers, should be ashamed for their comments supporting the manner in which he tried to negotiate his way to both coaching one team and recruiting for another simultaneously. One is the GOAT who ran away from NIL and the transfer portal while the other is a recognized cheater by many. The best part is Kiffin’s LSU Tigers play at Mississippi next year. Good riddance!
NIL
The Year Schools Paid Their Players
NIL
Kenny Dillingham-Michigan saga proves college football about money
Dec. 23, 2025, 6:07 a.m. ET
Arizona State football coach Kenny Dillingham says he was never offered the Michigan job. Never got to that point.
This, of course, isn’t the story nor the takeaway from Dillingham’s dalliance with the Wolverines.
The irony of the state of Arizona’s highest-paid public employee begging for private donations to compete at the highest level of college football is where this bizarre story begins.
“We live in Phoenix, Arizona. You’re telling me there’s not one person who could stroke a $20 million check right now?” Dillingham said after agreeing to a new contract worth more than $37 million over the next five years.
That’s right, the guy whose future could never be more secure, sees the immediate horizon line for the Arizona State football program. And frankly, it’s financially unstable at best — and a house of cards at worst.

It’s Arizona State today, but could be Kansas State or Colorado or North Carolina State or Virginia Tech or Boise State — or any of the other 100-plus Bowl Subdivision teams not protected by the golden parachute of the Big Ten and SEC.
Coaches at those 34 schools in the two big conferences — many of those institutions born on third base from long-term association with the leagues before the financial boom of television media rights — aren’t publicly calling out dignitaries and alums associated with their schools.
They’re not standing during a media availability and pleading for the next Cody Campbell to please step up. Or else.
Dillingham made it very clear that college football is about those who wish to spend money, and those who don’t. This isn’t about revenue sharing between schools and players, this is all about private NIL funding.
This is about the dirty underbelly of the sport that can’t be legally controlled. A growing vice that doubles and triples the obstacles faced by conferences chasing the Big Ten and SEC.
It’s bad enough that mega media rights deals give the Big Ten and SEC a huge competitive advantage over the rest of college football. It’s downright sinister that those same schools have deep pocket boosters willing to spend tens of millions in private NIL deals to eliminate all doubt.
Sam Leavitt led Arizona State to the Big 12 title and the College Football Playoff in 2024, and returned to Tempe this season for another run. A foot injury ended his season early, and now he’s headed to the transfer portal looking for a new home.
Not because he doesn’t think he can win big with the Sun Devils — he already proved that. He’s in the portal, like so many other players, to strike when its hot and score a deal before moving onto the NFL.
What are the odds he signs with a Big Ten or SEC school? A program which has boosters that can pay him an outrageous salary through a private NIL deal.
Do you really blame Leavitt?
Do you really blame Campbell, Texas Tech’s billionaire booster, who built a championship-level team with a $25 million roster — and the Red Raiders responded by winning the Big 12 and earning a first round bye in the CFP?
They’re just following the rules, and until a different set of rules is in place, they’ll take advantage of it.
That’s why Dillingham sounded like a panhandler last weekend, begging — literally begging someone, anyone, in The Valley to jump on board and throw money at the program. He even specifically called out school alums Phil Mickelson and Jon Rahm.
Hey, Kenny, while you’re at it, why not place a call to the sheiks in Saudi Arabia? See if their Public Investment Fund (PIF) is interested in sports washing with the second-most popular sport in America.
Because if you’re reaching out to Mickelson and Rahm, you’re reaching out to the Saudis — who own LIV Golf — by proxy. The only difference between the PIF and Utah’s new $500 million agreement with Otro Capital is one group of investors has a long line of human rights violations.
The other is a financial shark, whose only goal is to make money.
Any way they can.
“College football is absolutely chaotic right now,” Dillingham said. “You’ve got to be able to have a plan to be aggressive in this thing for three, four, five years down the road. If you don’t have that, you’re a ticking time bomb for failure.”
This nonsense isn’t going to end until players are considered employees, and players collectively bargain their best deal. Until FBS conferences go to market as one, and sell their games to make double or more than the current market value of $4 billion-plus annually.
That move will allow universities to restrict player movement through multi-year contracts, and find a fair and equitable postseason for all. One that doesn’t include charity for the Group of Five conferences, who have no business in a playoff unless invited based on merit (see: Boise State, 2024).
But that move also means players would go from earning about 20 percent of media rights revenue to likely 45-50 percent. NFL players currently make 48 percent of the media rights.
That’s why the Big Ten and SEC don’t want players collectively bargaining. It has nothing to do with the pollyanna idea sold by conference commissioners that players, “don’t want to be employees.”
If they’re going to earn 20 percent, who wants to deal with the headache of collectively bargaining? Move that number to 45-50 percent, and watch how many players say they’re all in.
Then maybe their coaches wouldn’t have to shamelessly beg for cash, mere hours after signing a new $37 million dollar contract. Or else.
Matt Hayes is the senior national college football writer for USA TODAY Sports. Follow him on X at @MattHayesCFB.
NIL
No. 1 college football team predicted to sign $2.1 million transfer QB
As Indiana prepares to host its first-ever College Football Playoff game as the No. 1 seed, the Hoosiers are quietly already planning for 2026.
Fernando Mendoza, a redshirt junior transfer who led the Hoosiers to a 13-0 regular season, won the 2025 Heisman Trophy after throwing 2,980 yards and a national-best 33 passing TDs and is widely seen as an early NFL first-round prospect.
Should Mendoza depart for the draft, Indiana would be tasked with replacing an elite, NFL-caliber starter, which explains why numerous quarterbacks expected to enter the transfer portal have been linked to the Hoosiers.
On a December 20 episode of “Hoosiers Football Tailgate,” host Coach Griff specifically named TCU quarterback Josh Hoover, who announced he will enter the transfer portal and skip the Alamo Bowl, as a name Indiana should watch.
“I like this guy as a definite target for Indiana,” Griff said. “So, Josh Hoover, keep an eye on him as a potential target… The one I think they’ll really try to get is Hoover.”

Hoover was a three-star recruit out of Rockwall-Heath (Texas) and initially committed to Indiana in 2021 before flipping to TCU after the school extended an offer.
He then redshirted in 2022 and became the starter in 2023, producing breakout numbers in 2024 with 3,949 passing yards, 27 passing touchdowns, and 11 interceptions with a 66.5% completion rate.
In 2025, Hoover threw for 3,472 yards and 29 TDs, with 13 INTs, and projects among the most productive returning QBs in 2026 on career totals of 9,629 passing yards, 80 total TDs, and a career passer rating of 147.8.
On3’s NIL valuations list also shows Hoover ranking among the most marketable college quarterbacks, with a valuation in the neighborhood of $2.1 million.
Hoover is an intriguing option for Indiana due to his proven production and Power Five experience, positioning him as a potential one-year, plug-and-play solution as Curt Cignetti prioritizes continuity.
There is also a “full-circle” aspect to his recruitment, as Hoover originally committed to Indiana before flipping to TCU in 2021.
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