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The Ripple Effect: How Holiday Shopping Helps North Coast Communities Thrive All Year
The Ripple Effect: How Holiday Shopping Helps North Coast Communities Thrive All Year
Published 12:00 am Wednesday, November 26, 2025
Brought to you by Dennis Company Ace Long Beach
When shoppers buy their holiday gifts from stores in Astoria or Long Beach rather than online or out of town, the impact reaches far beyond a single transaction. Local economists say those dollars ripple outward, strengthening schools, parks, emergency services, and the small businesses that define the North Coast’s identity.
How Local Spending Strengthens Community Infrastructure
In Oregon and Washington, basic local services rely directly on healthy commercial districts.
”Shopping local keeps money where it matters most—right here at home. Studies consistently show that for every dollar spent at a small business, a significantly larger percentage stays in the community compared to dollars spent online or at national chains,” says Kevin Leahy, executive director for Clatsop Economic Development District.
“Those dollars recirculate as wages for local employees, sponsorships for youth sports teams, donations to civic organizations, and property improvements that strengthen our tax base. In a rural county like ours, that impact is magnified.”
Strong local businesses translate into stronger property values, more stable jobs, and a healthier tax base that funds the police department, the library, school repairs, parks upgrades, and street maintenance.
A thriving business community also makes the coast more resilient during emergencies, funding emergency response and services. Local shopping supports the entire ecosystem.
Why Businesses Choose the Coast — And Give Back
Despite the challenges of seasonal fluctuations, many businesses choose Astoria and Long Beach because of the close-knit communities.
“Shopping here in Long Beach isn’t just about convenience—it’s about connection. At our hardware store, the same friendly faces you see around town are here to help you tackle every project, big or small. We’re neighbors serving neighbors, ready to help find the items you need and offer advice every season of the year.” –Jose Hernandez Ortega, General Manager, Dennis Company Ace, Long Beach
Brittany Black, Director of The Long Beach Merchants Association agrees. “It’s the people working at our local stores who really make going out in the Long Beach town special. They’re our neighbors, our friends, and the heartbeat of our little coastal town. Every smile, every story, and every small business adds something unique to the community we all love. When you shop local, you’re not just buying something, you’re supporting the folks who keep our coast thriving.”
She goes on to point out that peninsula businesses support each other in encouraging locals to shop. “In the spirit of Shopping Locally, The Long Beach Merchants Association and welcome center is teaming up with other local businesses to promote a shop local Saturday special throughout the holidays; You can collect passport stamps at participating businesses to earn a free ornament.”
For Christyna Belden, Community Manager at Emerald Heights Apartments in Astoria, providing homes for the people who live, work and shop here brings a powerful sense of purpose to the business.
How Many Times Local Dollars Turn Over? |
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“Emerald Heights is proud to provide quality housing for Astoria’s local workforce. Our residents are the people who keep this community thriving—teachers, healthcare staff, service workers, and so many others who make Astoria what it is. We’re also dedicated to building strong community partnerships that support our neighbors and strengthen the place we all call home. That’s why we’re proud to support community partnerships like the Astoria Fire Department’s Holiday Food Parade & our Grinchmas Cocoa Splash, which brings neighbors together and uplifts local families through shared generosity.”
Our future –Reliant on local businesses
Despite the lure of online shopping, livability of coastal communities in many ways is reliant on the resilience and ingenuity of locally-owned businesses who support the tax base, employment and amenities of our towns. Shopping at a local business helps to ensure that ripple effect.
“As we celebrate the holidays and look toward a new year, I remain optimistic,” says Leahy. “Our small businesses have weathered many storms—literally and figuratively—and they continue to show extraordinary dedication to the communities they serve. With your support, they will continue to thrive, innovate, and enrich the fabric of life here on the North Coast.”
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Rec Sports
Park Point 5-Miler and 2-Mile Walk 2026

The 55th annual Park Point 5-Miler starts near the Park Point Pavilion. Participants run down Minnesota Avenue before finishing back near the pavilion. They have the choice of a 5-mile run or a 2-mile walk.
This is the last of three races in the annual KP Challenge, in which participants commit to three races throughout the spring and summer. The others are the Saint Fennessy 4K and Fitger’s 5K. The aim of the challenge is to help participants keep on a regular training schedule and consistently complete longer distance races. Net proceeds benefit the Young Athletes Foundation, a Grandma’s Marathon program focused on the promotion and development of youth athletics.
In celebration of its 50th year, Grandma’s Marathon is offering free entries for those ages 18 and under to each of the five Young Athletes Foundation races in 2026.
Adult Entry Fee Scale
Jan. 1 to May 15 – $20
May 16 to June 30 – $30
July 1 to race day – $40
Register at raceroster.com.
Rec Sports
Girard welcomes new faces to council, board of education | News, Sports, Jobs
GIRARD — New faces will be working for the community as new members of city council and the board of education were sworn into office this week.
Girard Municipal Court Judge Jeff Adler swore in new and reelected council members and new members to the board of education.
Starting terms on council this month are Tod Latell and Wes Steiner as councilmen-at-Large and James Clark as 3rd Ward councilman.
On the board of education, new members are Zak Steiner and Scott Strain and elected to a new term after being appointed previously to fill an opening on the board is Tammy King.
TOD LATELL
Latell, who was elected to two terms as Trumbull County recorder from January 2017 to December 2024, said he will work with city officials and council to promote growth.
“I have been attending council meetings since the beginning of last year, and I believe we have some great opportunities to improve our downtown area and other locations across the city,” he said.
He said council members need to have a clear understanding of the budget.
“Our auditor and city officials have done well as the city appears to be in good financial standing. Transparency on the budget is paramount, as taxpayer money and available funds in general should be handled with care,” Latell said.
He said as county recorder, he ran a tight budget and left the recorder’s office in great shape.
“I believe when we have a strong school system, provide great police / fire and safety services in general, and residents feel city leadership is engaged and working for the benefit of all, success will happen,” Latell said.
WES STEINER
Wes Steiner was a first-time candidate for public office. He said as a surveyor with knowledge in zoning, he plans to bring a valuable skill set to city council to help improve the community.
He said zoning is essential to make sure that growth is well planned and remains sustainable for the future.
Steiner said there is a need for better signage in the downtown, with residents and visitors becoming more aware of the available parking space behind Chase Bank, as well as behind and across the street from the U.S. Post Office.
“Better signage will help improve accessibility and convenience for everyone,” he said.
He said he will work with Lake to River Economic Development to help bring businesses to the area, which will help generate additional tax revenue for the city.
Steiner said as Girard continues to evolve into a more transient community, he believes it is important to focus on mentoring and youth engagement. He has served in many positions working with youth sports and activities.
Steiner said he is committed to advocating for programs and policies that empower young people in the community.
JAMES CLARK
Clark said he comes from a family of civil servants, with his mother serving as city treasurer in East Liverpool and his grandmother serving as a councilwoman in East Palestine.
Clark said accountability in leadership will be a top priority. He said recent events in Girard, especially the problems with the school district’s finances, have shown how costly a lack of oversight can be.
“My top priority is to make sure those in leadership positions are accountable for their decisions and for how public money is handled,” Clark said.
He said as a casino executive, he often had to stand his ground, protect the best interests of the business and still convince high-level clients to choose them over the competition.
“I will bring that same approach to city council to protect residents and ensure their voices and tax dollars are safeguarded,” Clark said.
He said he will bring improvements into Girard by securing outside funding.
Clark said he will look at completing community improvement projects, and will seek grant programs and connect the right people to get projects done. He said he will see that Girard competes for funding dollars and for resources that can make a real difference in the community.
BOARD OF EDUCATION
King said after she was named to fill the board vacancy when longtime board member Diane Alejars stepped down she decided to run in the November election for a new four-year term.
King was selected from seven applicants who sought to fill the seat. King is a retired professor from Youngstown State University and holds a doctoral degree from Indiana University of Pennsylvania.
She said previously she will use her experience in education and higher education to focus on the future of the Girard Local School District and ensure that the staff has the resources they need to educate the students.
Zak Steiner and Strain are both new to public office.
Steiner said he wants to start a “Listen and Learn” tour across the district, meeting directly with administrators, teachers, staff and students, and listening to what they need to be more successful.
He said he would also like to expand recognition and engagement at board meetings, and in addition to recognizing students each month, also recognize staff, alumni and school groups.
Steiner said he will stay in contact with and work with the Ohio House on any upcoming or proposed changes to property tax and school funding to ensure the district’s needs are represented.
Strain said he will focus on the safety and success of the students, and develop positive relationships with the teachers, administration and staff to foster growth and trust while maintaining transparency.
He said as a former Girard school resource officer and juvenile investigator for six years allowed for developing trusting relationships with students and staff.
Also sworn in for new terms were Reynald Paolone as Girard council president, Henry Sforza as treasurer, Lily Martuccio for council-at-large, and Keith Schubert, John Moliterno and Thomas Grumley as council ward members.
Rec Sports
Fuel the Drive Expands Youth Sports Access, Sets 2026 Growth Target
“Participation in golf and tennis programs contributes to the development of transferable life skills, including self-discipline, teamwork and problem-solving.”
DENVER, CO, January 02, 2026 /24-7PressRelease/ — Fuel the Drive—the non-profit organization that expands access to golf and tennis for children from low-income families—seeks to substantially increase the number of kids it assists in the year ahead.
“We’ve made some ambitious New Year’s resolutions for our foundation,” states founder and president Terry Aikin. “Fuel the Drive has been able to help a lot of kids accelerate their personal growth and expand their opportunities, but we’re far from satisfied.
“This year,” Aikin continues, “we want to impact at least five times as many young people as we did in 2025.”
Giving kids access to more promising futures
Founded to remove financial barriers to youth sports participation, Fuel the Drive sponsors children’s introduction to golf and tennis by covering essential program costs.
Eligible participants receive funding for registration in local PGA Junior League and U.S. Tennis Association programs, along with training guidance and equipment.
“The kids’ involvement in these sports fuels their personal growth and helps them develop confidence, self-discipline and leadership,” says Aikin. “It’s so rewarding to watch these kids build their own personal strength and find out what it takes to succeed.
“As the kids develop their golf or tennis games and compete with other kids their age,” he adds, “they learn to lead, to believe in themselves and to create pathways to more successful futures.”
Equipping kids with the tools to succeed on and off the course and court
“Time and again,” notes Aikin, “we see that participation in golf and tennis programs contributes to the development of transferable life skills, including self-discipline, teamwork and problem-solving.
“Let me share just one of our many success stories,” he continues. “With Fuel the Drive’s assistance, Mavarro has played in the PGA Junior League program for the past three years. His father tells us that playing golf has helped Mavarro develop patience and confidence, and he’s earned an award for perseverance.
“What’s more,” adds Aikin, “Mavarro’s love for golf has translated into increased analytical skills that are helping him tackle challenges he faces in school and in life.”
Ambitious growth target aims to serve many more children
Fuel the Drive has introduced golf to more than 100 children during each of the past three years and has provided access to tennis programs for more than 500 children.
Building on this impact, the organization has set a goal to expand its golf programming to serve more than 500 young athletes in 2026.
“Cost remains one of the most significant barriers to participation in organized youth sports,” states Aikin. “By removing that obstacle, we enable children to engage in structured environments that promote self-confidence, perseverance and personal growth.”
Increasing outreach to enlist more donors
“Our donor base has been very generous, and their contributions have made our impact possible,” reports Aikin. “But we’re seeking to significantly grow that base in order to achieve our objectives for 2026. So we’ve just launched a new website and we’re expanding our digital outreach to engage partners and community stakeholders and bring more new donors into the fold.
“With the generous support of new and existing donors,” Aikin adds, “we can fuel the drive in a lot more kids so they can achieve a lot more.”
About Fuel the Drive
Fuel the Drive, headquartered in Denver, CO, was founded by Terry and Michelle Aikin as a way of paying forward the tremendous support and inspiration they received as they were growing up. The organization provides access to golf and tennis programs to children from underserved communities, using sport as a platform to build self-confidence, leadership and skills that support lifelong success. To learn more, visit Fuel the Drive.
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Rec Sports
The internet is killing sports
Happy New Year! 2026 is finally here!
I have to say that on many levels, the year in politics felt like a nightmarish fever dream. Donald Trump deciding to illegally rename the Kennedy Center after himself is not the worst thing that any president has ever done — it’s not even close — but on a level of sheer batshit insanity, it’s off the charts.
In a halfway functioning political system, I don’t even know what would happen if a president did that — because it just wouldn’t happen! Members of the president’s party would not put up with pure Mad King behavior. It’s not consequential, of course, in the way that cutting tons of people off from Medicaid is consequential. But then he also started a little war with Venezuela and launched some kind of Christmas bombing campaign in Nigeria, while also being so committed to world peace that he’s decided to just take Vladimir Putin’s word for it on Russian war aims. Also, FIFA believes that the president is seven years old, so they made up a fake peace prize to bestow on him, and he proudly accepted it.
Something I worry about a lot is that as Trump wears his ridiculousness and egomania on his sleeve, he invites people to believe that he is shallow and easily manipulated when he’s actually been ruthlessly successful across multiple fields of endeavor.
JD Vance seems a lot more put-together in a lot of ways, but he was also placed on the ticket specifically because Trump was disappointed that Mike Pence wouldn’t violate the constitution to help him steal an election, and Trump apparently feels that Vance is more reliable in this regard.
I try to maintain an action-oriented posture rather than indulging in dooming and stress and anxiety. But we succeeded in getting non-politics questions this week, so I just wanted to open by assuring everyone that I actually feel pretty stressed about the political situation and will continue to feel stressed as long as Republicans remain odds-on favorites to hold the Senate.
Now, your questions.
John E: If you could take any older show and update it with AI to make it look better (graphics/CGI/etc.), but keep everything else the same, what would it be?
My initial thought was Babylon 5 or something like that, but curious if you have any ideas that jump out at you?
The original Star Trek. It’s not even so much that the visual effects look bad (I believe they actually made a version with upgraded CGI that was released on Blu-ray), it’s that the makeup and costume stuff for the aliens is so crude and absurd. The Klingons as guys with Trump’s spray tan and weird beards is hard to watch. The Gorn as depicted in “The Arena” is absurd.
Andy: I’ll repeat my question about what changes you’d make to the NFL in terms of structure, rules, etc.
If football isn’t your thing, then as an alternative, expand the question to your thoughts about the general state of pro sports, whether you think pro sports are in a good or bad place, and what changes you might make if you were Ultimate Overlord of pro sports.
The NFL seems like they’re doing great, objectively, and don’t really need my advice. The main question facing the league is how aggressively to expand and whether to try really ambitious strategies like setting up a four-team division in Europe. From my personal standpoint, it was really exciting to watch the Commanders on their run last year and really disheartening to see things turn to shit this year — and it’s especially disheartening because the trajectory matches the RGIII boom and bust so closely.
Beyond football, though, my main observation about sports is that they are all being buffeted by the internet and the ubiquity of content in interesting ways.
When I first moved to DC, I made a clear choice to adopt the Wizards as my favorite basketball team. The Knicks were bad at the time and the Wizards, while not great, were decent and fun in the Gilbert Arenas Era. But beyond that, I just really liked basketball. A very large share of the games that were available to watch on television were Wizards games, so I watched a lot of Wizards games, and it’s more fun to watch a game if you have a rooting interest in it, so it’s fun to adopt your hometown team. Now, if we’d somehow had a Wizards-Knicks Eastern Conference Finals, would my loyalties have reverted? Maybe, but it didn’t come up.
Flash forward to 2025 and the Wizards are awful, the Knicks are good, and it’s also incredibly easy to watch Knicks games on streaming. So I’m following the Knicks very closely, which is great. And my son is also watching some Knicks games with me these past two seasons, which is delightful and a ton of fun. But this is a pattern that I see repeating in a lot of local families — dads maintaining their hometown sports allegiances and passing them on to their sons because it’s so easy to watch out of town games.
And this delocalization seems like a bit of a threat to the long-term model of sports.
Rec Sports
Wheeling Elks Announce 2025-26 Scholarship Winners | News, Sports, Jobs

WHEELING — Grace Tamburin and Owen Dobrzynski Hines, both seniors at Wheeling Park High School, have won the Wheeling Elks Scholarships for 2025-26.
Each will receive $1,000 from Wheeling Lodge No. 28, according to Elks Youth Activities Chairman Joe Marchlenski. Both are eligible for further state and national Elks’ scholarships.
“We believe it is important to recognize outstanding leadership and scholarship qualities in the youth of our area,” said Elks Exalted Ruler Ruby Haynes. “We are proud that more than $4 million in scholarships is awarded nationally by the Elks each year.”
Tamburin currently carries a GPA of 4.32. She is the captain and four-year member of both the girls’ volleyball and softball teams, and was recently named to the OVAC All-Star Volleyball team for West Virginia.
She is a member of both the National Honor Society and the National Spanish Honor Society. In her spare time, she volunteers with A Night to Shine, assisting adults with special needs. She plans to attend Shepherd University in Shepherdstown.
Dobrzynski Hines currently carries a GPA of 4.1. He is a captain and four-year member of both the football and track and field teams.
He volunteers dozens of hours each year with multiple Ohio Valley agencies, and describes his most influential community service project as volunteering with the flood relief efforts following the devastating flooding that occurred in this area in June.
He is a member of the Drug Free Club of America, the Freshmen Mentor Program, and the National Honor Society. He plans to attend Saint Vincent College in Latrobe, Pennsylvania, and major in social work and social services.
Rec Sports
Third annual Dignity Drive | News, Sports, Jobs
News file photo Representatives from area schools and the Foster Closet are seen picking up hygiene items for youth that were collected during the 2nd Annual Dignity Drive in 2025.
Laurel Nowak invites the community to participate in the third annual Dignity Drive from Monday to March 6.
Donations can be dropped off at Star Staffing located in Alpena from Monday to Friday from 8 a.m. to 4 p.m.
The Dignity Drive asks community members to donate personal hygiene products for the youth in Northeast Michigan. Nowak said last year, the drive collected $10,000 worth of hygiene products which were provided to the School Success Program at Thunder Bay Jr. High School and Alpena High School. Products were also donated to the Foster Care Closet of Northern Michigan.
Nowak said that all partners were “grateful for the commitment of our community to children in need.”
“We were also able to provide a box to all of the area elementary schools,” she added.
“Personal hygiene is a basic human need,” Nowak said. “Many homeless and low-income children do not have the hygiene products they need for self-care. This causes many problems such as social rejection, illnesses and missed days of school.”
Items for both boys and girls are accepted, though Nowak asks community members to avoid donations of razors.
Below are a list of accepted donations:
— Feminine hygiene products
— Deodorant
— Body spray
— String bags or ditty bags
— Body or hand lotion
— Lip balm
— Soap
— Shampoo and conditioner
— Toothpaste
— Toothbrushes
If you are looking for additional information you can contact Nowak at 989-464-5968.
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