Sports
How JLab’s pricing and creator-driven TikTok strategy takes shape
In September, University of Colorado Boulder freshman Julian “Juju” Lewis took the field for the first time as a Buffaloes quarterback. But his journey to Boulder started almost a year earlier, when he committed to the university in December 2024, live on ESPN’s Pat McAfee Show.
During a six-minute segment, the Carrollton, Georgia, native talked about his decision to play under the head coach, longtime NFL player Deion Sanders, while wearing a pair of white headphones around his neck.
They weren’t Apple or Beats or Sony or Bose. They were JLab, a 20-year-old electronics brand that has quietly become a fixture on TikTok. Some 1,500 active users, largely millennial and Gen Z, consistently crank out content about the brand’s wireless audio products, which include over-ear headphones, retro-inspired on-ear models, wireless earbuds, and Bluetooth speakers.
Terra Teat, the brand’s CMO of 12 years, says influencer-created content has reached 685 million people on TikTok between January and October, and by July 2025, it had sold more on TikTok than it had in all of 2024.
JLab is stoking awareness among college students deliberately. Its content partnership with Lewis—which picked up again in fall 2025 with promo videos of Lewis practicing and wearing JLab headphones—is part of a targeted program involving roughly 40 college athletes across 15 schools.
But JLab isn’t just after student athletes with the highest follower counts. “We don’t only talk to people with a million followers,” she says, noting that players with smaller followings often have high engagement rates. “We’re not elitist.”
Teat says partnerships with a range of athletes also underscore the brand’s ethos of accessibility—most of its products are priced more affordably than big brands, encouraging people to try them. “Someone loses an Airpod and they ask, ‘Do I really have $100 to replace this?’” Teat says. “It’s worth giving something that’s $30 a try.”
This story is part of Fast Company’s 2025 Brands That Matter. Explore the full list of honorees that have demonstrated a commitment to their brand’s purpose and cultural relevance to their audience. Read more about the methodology behind the selection process.
Sports
Forum Flashback Part 3: Summer, fall titles and volleyball heads outdoors – InForum
Editor’s note: This is the third in a four-part series highlighting the year that was in area prep sports. In part three, The Forum takes a look back at the most memorable prep sports moments that occurred from July through September.
FARGO — Part two of our Forum Flashback series highlighted 2025’s most memorable moments in area prep sports from the months April through June.
On to part three, where we’ll glance at more noteworthy items that took place in preps from July through September this year. Let’s roll.
Grapplers take to the Fargodome
Chris Flynn / The Forum
The USA Wrestling Junior Nationals returned to the Fargodome and brought thousands of wrestlers from across the country to the metro.
Local baseball players selected for USA Baseball tourney
David Samson/The Forum
Moorhead’s Taye Reich and West Fargo Horace’s Cason Borchardt were each selected to represent the Midwest at the USA Baseball 16U National Team Identification Series Championship Cup in North Carolina the next month.
Borchardt later committed to NCAA Division I Oregon in September. Reich remains uncommitted and undecided on a future in baseball or football.
Fusion 15U girls win it all
US Youth Soccer
The future is bright for girls soccer in North Dakota and western Minnesota as the Dakota Fusion 15U girls soccer team took gold at the US Youth Soccer Presidents Cup finals in Tampa, Florida.
The Fusion defeated the Whatcom FC Rangers (Washington) 3-0 in the title match with Grand Forks Red River’s Taylor Hodny recording two goals.
Jack Williams to get facelift
It was reported in July that Fargo Post 2’s Jack Williams Stadium would also undergo a $500,000 renovation to begin in the fall.
The project entails some new grandstand seating, new standing-room areas and reinforcement of the existing backstop wall.
DGF Legion punches ticket to state
Chris Flynn / The Forum
The Dilworth-Glyndon-Felton Post 397 American Legion baseball team put up 16 runs and toppled Warroad 16-1 in five innings to win the Minnesota Division II Senior Northwest Sub-State tournament and punch their ticket to state.
DGF was tasked with beating Warroad twice in the double-elimination final, having put up 16 runs in the first game as well.
Sharpshooting Hawks head to Michigan for Nationals
David Samson / The Forum
The West Fargo Horace trap shooting team ventured to Michigan in July to compete in the USA High School Clay Target League National Championship.
The Hawks were one of 260 high school teams from across the country to qualify for the team event. Team members consisted of Eli Janes, Garrett Hogfoss, Colten Johnston, Elijah Pollert and Ryder Stoutland.
Sheyenne takes wrestling outdoors
Anna Paige / The Forum
High school and youth wrestlers got a WrestleMania treatment of sorts when West Fargo Sheyenne hosted its second annual Stampede at the Stable outdoor tournament.
More than 360 wrestlers from across the region took part in the 12-mat tourney, which took place beneath the lights at Sheyenne’s football stadium.
West Fargo Patriots repeat as Legion champs
Chris Flynn / The Forum
With their backs against the wall, the West Fargo Patriots beat Fargo Post 400 twice in the double-elimination championship final to claim the North Dakota Class 2A American Legion title for the second year in a row.
The Patriots defeated the Stars 4-0 in Game 1 before clinching the repeat with a 6-1 decision in the winner-take-all Game 2.
Both teams went on to represent North Dakota at the Central Plains Regional tournament, with West Fargo advancing to the final before falling to Lincoln East.
Moorhead boys hockey team gets its bling
David Samson / The Forum
Off of their first-ever state title in March, members of the Moorhead boys hockey team were presented with their championship rings at a ceremony in August.
The rings featured the signature Moorhead “M” inside two circles with “Moorhead Hockey” and “State Champions” above and below. On the side it read “Spuds” and on the band read “Worth the wait.”
Sheyenne dominant at Class A girls golf meet
Alyssa Goelzer / The Forum
The West Fargo Sheyenne girls golf team capped an unbeaten season with a record-low two-day total of 14-over 302 to claim their first-ever North Dakota Class A team state championship.
Individually, the Mustangs’ Zoe Keene rallied from four shots down entering the final day and edged out Fargo Davies’ Rose Solberg in a two-hole playoff to secure individual medalist honors at the Fargo Country Club.
Outdoor volleyball for a great cause
Alyssa Goelzer / The Forum
The inaugural Landon’s Light Outdoor Volleyball Invitational was held at The Lights in West Fargo in September.
Eight metro high school teams took to the floor in support of the Landon’s Light Foundation in a spectacle organizers said they hope to host annually and expand.
Sports
Volleyball: Park Rapids peaked at season’s end – Park Rapids Enterprise
PARK RAPIDS – It took some time for the Park Rapids volleyball team to click as a unit.
With the entire team taking on new roles, the Panthers opened the season with a 2-16 record. Park Rapids played its best volleyball down the stretch, finishing the regular season with a 4-5 mark for a 6-22 overall record.
“Overall, I felt the season was a success despite the win-loss record,” said Park Rapids head coach Alicia Dennis. “We faced a tough schedule in a strong conference, and given the circumstances, the team’s growth and effort were significant.”
Having to replace five starters from last season while having three regulars see varsity minutes for the first time resulted in six losses to open the season. After dropping a five-setter to Nevis (25-23, 25-23, 25-27, 22-25, 15-10), the Panthers were swept by Park Christian (25-13, 25-22, 25-9), Dilworth-Glyndon-Felton (25-17, 25-18, 25-7), Wadena-Deer Creek (25-19, 25-10, 25-21) and Breckenridge (25-23, 25-14, 25-11).
After a loss to Lake Park-Audubon (25-16, 16-25, 3-1) to open the Walker-Hackensack-Akeley Invitational, Park Rapids defeated Warroad (25-14, 25-21) before dropping matches to Blackduck (25-22, 25-21), Sacred Heart (25-13, 25-13) and Menahga (22-25, 25-20, 15-9) for a 1-4 record in the tournament.
Losses to Sebeka (25-19, 25-18, 22-25, 32-30) and Pelican Rapids (25-21, 24-26, 25-18, 25-18) followed before the Panthers swept Menahga (25-20, 25-19, 25-15). A five-match losing streak followed, beginning with losses to Frazee (25-23, 25-14, 25-15), Hawley (25-15, 25-18, 25-23) and Thief River Falls (19-25, 25-20, 25-20, 25-21).
At the Perham Invitational, the Panthers opened with losses to Henning (25-20, 26-24) and Kittson County Central (25-13, 25-12) before closing with wins over Staples-Motley (25-19, 17-25, 15-8) and Underwood (25-22, 25-11).
After another win over Staples-Motley (23-25, 25-19, 20-25, 25-17, 15-13), the Panthers dropped matches to Perham (25-17, 25-19, 25-22) and Barnesville (25-18, 25-12, 25-22) before opening the Fergus Falls Blocktoberfest Invitational with a loss to Fergus Falls (25-13, 25-21). Park Rapids followed a win over Lake of the Woods (25-8, 25-11) with losses to Detroit Lakes (22-25, 25-16, 18-16) and Hillcrest Lutheran Academy (25-14, 25-19) to close out that tournament and the regular season.
Park Rapids tied Pelican Rapids and Staples-Motley for last place in the HOL standings at 1-7. Hawley won the conference title with an 8-0 record with D-G-F (7-1), Perham (6-2), Frazee (4-4), Barnesville (4-4) and Breckenridge (4-4) following. Hawley defeated W-DC for the section title and went on to repeat as the state Class AA champions.
Going 2-8 against Section 8AA teams gave Park Rapids the No. 11 seed for the section tournament. No. 6 Wadena-Deer Creek ended the Panthers season with a sweep (25-13, 25-9, 25-21) in the first round.
Vance Carlson / Enterprise
In 27 matches (stats from the Menahga match at the W-H-A Invitational were not available), the Panthers served 143 aces with 139 service errors and had 726 kills with 514 attack errors while making 183 errors on serve receive. The opposition had 818 kills with 403 hitting mistakes and 182 service aces with 127 service errors while making 143 errors on serve receive.
Leading the Panthers this season were seniors Maggie Huber, Macey Jalbert, Natalie Weiss and Allie Michaelson; juniors Anna Rickbeil and Adrienne Cook; sophomore Olivia Budzien; and freshmen Ryann Hagen and Mckenzie Brady-Baso.
Huber led the team with 315 set assists and was third with 228 digs and 20 blocks. Huber put 294 of 301 serves in play with 22 aces and had 133 kills in 27 matches.
Jalbert posted a team high in kills with 180, tied for second with 32 ace serves, and was second with 232 digs and 160 set assists while adding 22 blocks. Jalbert put 206 of 231 serves in play in 27 matches.
Michaelson was the team leader with 26 blocks while finishing second with 155 kills. Michaelson put 72 of 80 serves in play with 10 aces and had 79 digs in 27 matches.
In 27 matches, Weiss contributed 58 kills, 17 ace serves and 124 digs while putting 170 of 180 serves in play.
Rickbeil, who was the starting libero last season, shared the team lead with 82 ace serves while putting 184 of 209 serves in play. Rickbeil also had 53 kills and 169 digs in 27 matches.
Cook also played in all 27 matches and went 196 for 203 in serves with 18 aces while chipping in 85 kills and 145 digs.
Contributed / Caulfield Studio
Hagen led the Panthers with 239 digs and put 161 of 186 serves in play in 27 matches. Brady-Baso was second with 23 blocks and had 32 kills and 26 digs in 25 matches. Budzien pounded down 21 kills and had 21 blocks in 22 matches.
Sophomores Maddison Shepherd (three matches); freshmen Ella Carroll (four matches), Kenzie Strasburg (seven matches) and Clara Kimball (seven matches); and eighth grader Harper Fogarty (one match) also saw some varsity time.
Huber was named to the all-conference team while Jalbert received all-conference honorable mention honors. Huber, Jalbert and Michaelson received all-state academic honors as the team received an all-state Gold Award. Team awards went to Huber (Panther of the Year), Jalbert (Iron Heart Award), Weiss (Paragon Award), Cook (Most Valuable Teammate), Michaelson (Cornerstone Award) and Hagen (Rising Star Award).
The Panthers will look to replace the four seniors in hopes of improving in the conference and section standings next season.
“With nearly every player stepping into a new role or varsity position for the first time, the improvement from the start of the season to the end was clear,” said Dennis. “The season was also defined by a group of seniors who understood the expectations, showed up ready to work, held themselves accountable, and helped spark a meaningful culture shift. I am grateful for their leadership and the foundation they helped build. This is a young team with talent and grit, and many players are beginning to realize they want more and are motivated for next season.”
(Excluding Menahga W-H-A Invitational match)
Matches played: Hagen 27, Huber 27, Rickbeil 27, Jalbert 27, Weiss 27, Michaelson 27, Cook 27, Brady-Baso 25, Budzien 22, Strasburg 7, Kimball 7, Carroll 4, Shepherd 3, Fogarty 1.
Sets played: Hagen 78, Huber 78, Jalbert 78, Michaelson 78, Rickbeil 74, Cook 71, Weiss 66, Brady-Baso 62, Budzien 41, Kimball 11, Strasburg 10, Shepherd 7, Carroll 4, Fogarty 1.
Serving: Huber 294-301 (22 aces), Jalbert 206-237 (32 aces), Rickbeil 184-209 (32 aces), Cook 196-203 (18 aces), Hagen 161-186 (4 aces), Weiss 170-180 (17 aces), Michaelson 72-80 (10 aces), Brady-Baso 48-55 (7 aces), Strasburg 21-24 (1 ace), Kimball 15-18, Budzien 14-17.
Attacks: Jalbert 566 (180 kills), Huber 527 (133 kills), Michaelson 502 (155 kills), Cook 356 (85 kills), Weiss 225 (58 kills), Rickbeil 223 (53 kills), Brady-Baso 157 (32 kills), Budzien 90 (21 kills), Shepherd 19 (4 kills), Hagen 18 (3 kills), Carroll 10 (1 kill), Kimball 6 (1 kill).
Sets: Huber 1,253 (353 assists), Jalbert 700 (160 assists), Hagen 238 (50 assists), Rickbeil 82 (20 assists), Cook 72 (22 assists), Strasburg 69 (14 assists), Kimball 61 (22 assists), Weiss 55 (14 assists), Michaelson 48 (7 assists), Brady-Baso 20 (4 assists), Budzien 10 (1 assist), Carroll 1, Shepherd 1.
Digs: Hagen 239, Jalbert 232, Huber 228, Rickbeil 169, Cook 145, Weiss 124, Michaelson 79, Brady-Baso 26, Strasburg 13, Kimball 11, Budzien 10, Fogarty 2.
Blocks (solo-assists): Michaelson 2-24, Brady-Baso 2-21, Jalbert 1-21, Budzien 4-17, Huber 4-16, Cook 2-5, Rickbeil 2-4, Hagen 0-1, Carroll 0-1, Shepherd 0-1.
Serve receive: Hagen 410-470, Rickbeil 308-346, Cook 241-268, Weiss 199-215, Jalbert 130-141, Michaelson 85-93, Huber 37-40, Brady-Baso 18-19, Kimball 8-10, Budzien 4-5, Shepherd 3-3, Strasburg 2-2, Fogarty 1-1, Carroll 0-1.
Sports
Two Weeks into Offseason, No Nebraska Players Have Entered Portal
Nebraska appears that it will run it back in 2026.
Even though the transfer portal opened up on Dec. 8, no Huskers have entered the portal or declared their intention to change schools in the two weeks since their season ended in the regional final.
On Monday, Skyler Pierce became the latest Husker to confirm they are returning next year. The redshirt freshman outside hitter wrote on social media, “2 down, 3 to go! Love this team. ❤️ #GBR”.
With her post, Pierce put to rest any speculation about her immediate future. The Olathe, Kansas, native appeared in 24 sets over 15 matches this year. She finished with 32 kills with a .221 hitting percentage.
2 down, 3 to go! Love this team. ❤️ #GBR pic.twitter.com/9RVqRIkJqg
— Sky Pierce 🐝 (@SkyPierce21) December 29, 2025
Earlier this offseason, opposite Ryan Hunter and defensive specialist Keri Leimbach, who both redshirted this season, announced on Instagram their intentions to suit up for the Huskers in 2026. Outside hitter Teraya Sigler and opposite Virginia Adriano also posted on social media that they plan to return to Nebraska next year.
The transfer portal is open for volleyball players through Monday, Jan. 5. Players do not have to commit to a new school by then; they only need to submit paperwork to allow other schools to contact them. The only commitment deadline for players in the portal is based on the academic calendar of their new school. In addition, the portal will open again from May 1 to 15. According to the database compiled by @CVBTransfers, more than 660 Division I players have entered the portal in the past month.
If no NU player enters the portal, it will be the second straight offseason to not see a Husker enter it. The portal was introduced in 2018 and had at least one Nebraska player use it every offseason until last year.
The Huskers had four players complete their eligibility this season, three of whom will continue their careers professionally. Middle blocker Rebekah Allick signed a contract to play with League One Volleyball’s Madison franchise. Outside hitter Taylor Landfair was drafted by the Indy Ignite of Major League Volleyball, and the Omaha Supernovas picked opposite Allie Sczech. Defensive specialist Maisie Boesiger also finished her career with the Huskers before she starts working with LOVB Nebraska’s social media.
Pierce and Sigler will likely compete to replace Landfair as the second outside hitter alongside rising senior Harper Murray. At opposite, Adriano improved as the season progressed and started 31 of the 34 matches. Hunter showed flashes in the spring before sitting out the season. NU coach Dani Busboom Kelly called her the most improved server on the team.
NU will also return three middle blockers in senior Andi Jackson, sophomore Manaia Ogbechie and redshirt freshman Kenna Cogill. The Huskers also have Big Ten Player of the Year Bergen Reilly back in the fold at setter, and sophomore Campbell Flynn will be back to full strength later this spring after breaking her pinky finger the last week of the season. At libero, both Laney Choboy and Olivia Mauch are slated to return, with Leimbach providing depth.
In addition to no one leaving via the portal, the Huskers have also been quiet on the recruitment front. Nebraska hasn’t received any commitments from any transfers and has not been linked to players looking for a new home.
As of now, Nebraska is projected to have 16 players on its 2026 roster. In addition to the 13 returners, the Huskers will be joined by three incoming freshmen: outside hitter Gabby DiVita, pin hitter Jayden Robinson and middle blocker Keoni Williams.
All three newcomers are participating in the Under Armour All-America Game on Thursday, Jan. 1. Williams and Robinson are teammates on Team Roses, while DiVit is on Team Pearls. ESPN will stream the match.
More From Nebraska On SI
Stay up to date on all things Huskers by bookmarking Nebraska Cornhuskers On SI, subscribing to HuskerMax on YouTube and visiting HuskerMax.com daily.
Sports
No. 6 The Moore League Takes Over CIF-SS Beach Volleyball Championships – The562.org
The Moore League made itself at home at the LBCC Sand Courts, with three of the league’s teams competing for a CIF-SS title last May.
First up, it was Long Beach Poly taking on Canyon for the Division 3 title, and the Jackrabbits trailed 2-1, putting their backs against the wall in the remaining two matches. After getting the match tied, it all came down to Simone Millsap and Alyssa Luna’s result on Court 4.
The Jackrabbit duo survived multiple match points with everyone looking on and surrounding their court, eventually pulling out a 17-15 win to claim the gold plaque.
“When you have your people cheering you on it is easy to feel motivated and secure,” said Luna.
In the next match, Wilson and Millikan rematched for the third time for the Division 2 title, with the Bruins battling their way to a 3-2 victory and a CIF crown.
After the teams split the first two results, Wilson won on Court 1 thanks to Moore League pairs champions Simrin Adams and Sadie Calderone, who rebounded after losing their opening set.
The match was decided on Court 4, where the Wilson duo of Iyla Alvarado and Jane Morrison won their third set, 15-11, to improve to 14-0 on the season and start the Bruins’ championship celebration.
“It was just, who has the better mentality?” Alvarado said. “Whoever has the better mentality is gonna win, so it was all about keeping our head up.”
The last time two Moore League schools faced off for a CIF title was back on Feb. 29, 2008, when Long Beach Poly’s girls’ basketball team defeated Millikan at Walter Pyramid in Long Beach.
Sports
Virginia Inks Transfer Emily Fowler
Sports
Wisconsin Volleyball Trinity Shadd-Ceres Creighton transfer commitment
Updated Dec. 30, 2025, 7:16 a.m. CT
Former Wisconsin volleyball outside hitter Trinity Shadd-Ceres announced her commitment to Creighton University on Sunday.
The news arrives over a week after Shadd-Ceres announced her decision to enter the transfer portal on Dec. 19. She becomes the third former Badger to announce her commitment elsewhere, joining setter Addy Horner (TCU) and libero/defensive specialist Maile Chan (FSU).
Shadd-Ceres showcased her skill set during Wisconsin’s recent run to the Final Four, with three kills in the team’s regional triumph over Texas and another kill in its Final Four loss to Kentucky. In total, she tallied 12 kills in 16 appearances.
Chan, who committed to FSU on Sunday, appeared in 16 matches during the 2025 slate. Her opportunities were limited, considering her position behind star Charlie Fuerbringer on the depth chart. Horner, meanwhile, notched 19 kills in 71 sets as a freshman.
The trio joins Aniya Warren and Tosia Serafinowska in the transfer portal class. Seniors Mimi Colyer, Jada Cerniglia, Carter Booth, and Alicia Andrew also wrapped up their tenures in Madison this winter.
-
NIL3 weeks agoDeSantis Talks College Football, Calls for Reforms to NIL and Transfer Portal · The Floridian
-
Sports3 weeks ago#11 Volleyball Practices, Then Meets Media Prior to #2 Kentucky Match
-
Motorsports3 weeks agoNascar legal saga ends as 23XI, Front Row secure settlement
-
Motorsports3 weeks agoSunoco to sponsor No. 8 Ganassi Honda IndyCar in multi-year deal
-
Sports2 weeks agoMaine wraps up Fall Semester with a win in Black Bear Invitational
-
Rec Sports3 weeks agoWNBA’s Caitlin Clark, Angel Reese and Paige Bueckers in NC, making debut for national team at USA camp at Duke
-
Motorsports3 weeks ago
NASCAR, 23XI Racing, Front Row Motorsports announce settlement of US monopoly suit | MLex
-
Motorsports2 weeks agoRoss Brawn to receive Autosport Gold Medal Award at 2026 Autosport Awards, Honouring a Lifetime Shaping Modern F1
-
Rec Sports3 weeks agoRiverhead hires Melissa Edwards as its new athletic director
-
Sports3 weeks agoRock sending small group to Akron Friday night





