Chinese tennis player Zheng Qinwen is replacing British tennis player Emma Raducanu as the face of DiorGetty Images Dior has signed Chinese tennis player Zheng Qinwen, the No. 5-ranked player in the WTA, to a global endorsement deal, according to Lily Templeton of WOMEN’S WEAR DAILY (Women's Wear Daily, 1/9). THE AUSTRALIAN’s Callum Dick writes Zheng is “most notably” replacing British tennis player Emma Raducanu as the face of Dior. Zheng also “added Audi and Gatorade to her portfolio” in the offseason, which already included Nike, McDonald’s and Rolex, among others. Zheng “became an almost overnight sensation” in her home country after claiming Gold in the Paris Olympics, and as the “standout tennis player” from China, Zheng “will have sponsors lining up out the door to put their name alongside hers” (THE AUSTRALIAN, 1/14). TENNIS noted Zheng has “extended her partnership” with Alipay, China's digital wallet and payment service, which “came on the heels” of a new deal with Audi at the end of last season (TENNIS.com, 1/10).

Chinese tennis phenom Zheng Qinwen signs marketing deal with Dior

Chinese tennis player Zheng Qinwen is replacing British tennis player Emma Raducanu as the face of DiorGetty Images Dior has signed Chinese tennis player Zheng Qinwen, the No. 5-ranked player in the WTA, to a global endorsement deal, according to Lily Templeton of WOMEN’S WEAR DAILY (Women’s Wear Daily, 1/9). THE AUSTRALIAN’s Callum Dick writes Zheng […]

Chinese tennis player Zheng Qinwen is replacing British tennis player Emma Raducanu as the face of DiorGetty Images

Dior has signed Chinese tennis player Zheng Qinwen, the No. 5-ranked player in the WTA, to a global endorsement deal, according to Lily Templeton of WOMEN’S WEAR DAILY (Women’s Wear Daily, 1/9). THE AUSTRALIAN’s Callum Dick writes Zheng is “most notably” replacing British tennis player Emma Raducanu as the face of Dior. Zheng also “added Audi and Gatorade to her portfolio” in the offseason, which already included Nike, McDonald’s and Rolex, among others. Zheng “became an almost overnight sensation” in her home country after claiming Gold in the Paris Olympics, and as the “standout tennis player” from China, Zheng “will have sponsors lining up out the door to put their name alongside hers” (THE AUSTRALIAN, 1/14). TENNIS noted Zheng has “extended her partnership” with Alipay, China’s digital wallet and payment service, which “came on the heels” of a new deal with Audi at the end of last season (TENNIS.com, 1/10).