Bass Pro Shops CEO Johnny Morris sent a scorching letter to NASCAR after text messages from commissioner Steve Phelps calling Richard Childress a ‘stupid redneck’ emerged in antitrust trial
Major NASCAR sponsor Bass Pro Shops delivered a blistering letter to NASCAR and the France family in response to commissioner Steve Phelps’ “shockingly offensive” remarks targeting veteran team owner Richard Childress.
NASCAR has been in an antitrust trial involving plaintiffs 23XI Racing and Front Row Motorsports, with the two Cup Series teams alleging the sanctioning body engaged in monopolistic behavior. Eventually, both parties reached a settlement and a telling moment was spotted between 23XI co-owner Denny Hamlin and NASCAR chief Jim France in the immediate aftermath.
NBA icon Michael Jordan’s 23XI and FRM filed an antitrust lawsuit against NASCAR last year after becoming the only two Cup Series teams to decline signing the sanctioning body’s charter agreement. Throughout a yearlong legal dispute, multiple unexpected developments unfolded, including the December 2024 granting of a preliminary injunction that permitted 23XI and FRM to compete as chartered teams in 2025.
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However, that injunction was reversed on appeal this past June, compelling the two NASCAR organizations to compete as “open” teams for the rest of the season. 23XI and FRM lost their guaranteed entry into every remaining race of the 2025 campaign and also faced financial setbacks, including diminished payouts.
They were additionally barred from receiving any portion of the TV revenue. Yet, 23XI and FRM maintained their aggressive stance against NASCAR, with Jordan’s business partner, Joe Gibbs Racing driver Denny Hamlin, delivering a confident statement last summer before a then-upcoming trial.
“All will be exposed,” Hamlin declared. Settlement negotiations also broke down, and the case proceeded to trial in North Carolina, commencing on the 1st of this month, with Jordan consistently in attendance.
A six-person jury was set to determine the case’s outcome before a settlement was reached – hours after an explosive statement from major backer Bass Pro Shops.
It came after text messages revealed during discovery showed Phelps sending “shockingly offensive” insults about veteran team owner Childress, who has been involved in NASCAR since the 1960s. Childress was a longtime Cup driver, participating in 285 races over a 12-year career spanning the 1960s and 1970s.
He established his team in 1969, which he continues to run in the sport today. As a team owner, he secured six championships with the late, great Dale Earnhardt Sr. – but was called an “idiot,” and “stupid redneck.”
NASCAR executive Phelps also stated Childress “needs to be taken out back and flogged,” and added, “If he’s that angry (and apparently he is), sign your charter extension and sell. He’s not smart, is a dinosaur, and a malcontent. He’s worth a couple hundred million dollars – every dollar associated with nascar in some fashion.”
The harsh criticism directed at Childress deeply troubled a long-standing NASCAR sponsor, Bass Pro Shops, which delivered a blistering letter to the sanctioning body and its owners, the France Family. Johnny Morris, the founder, majority owner, and CEO of Bass Pro Shops, harshly criticized Phelps and company for showing disrespect toward Childress in a scathing rebuke.
Bass Pro Shops, in addition to supporting RCR and Austin Dillon’s No. 3, also partners with Chase Briscoe and Joe Gibbs Racing’s No. 19 Cup team. They maintain several other partnerships within the sport, and the legendary American brand has been closely connected to NASCAR for almost three decades.
“I’ve been a NASCAR fan since I was 7 years old when I started going to races at the fairgrounds speedway in my hometown, Springfield, MO with my Grandpa Will, who was a lineman for the Frisco Railroad. We-watched Willie Crane, Mark Martin, Ken Schrader, the Wallace brothers and others try to beat our local hero, Larry Phillips,” Morris started.
“In the years that followed, our company, Bass Pro Shops, has become a proud sponsor of NASCAR, a sport that resonates deeply not only with our own Outfitters, but with our core customer base – America’s 180 million outdoor enthusiasts and 60 million hunters and anglers.
“I speak up today on behalf of the wonderful people in our company who consider it an honor and a great source of pride to have sponsored NASCAR and our friend Richard Childress and his grandson Austin Dillon, for a very long time.
“Since Dale Earnhardt Sr. and Richard Childress welcomed us to the sport 28 years ago, Richard has become a special friend in life. He’s a great leader, a fierce competitor and a passionate advocate for outdoor enthusiasts, and conservationists, he is a true American patriot. Most of all, to us, Richard is a long time admired and respected member of our Bass Pro Shops family! As I write this today, way too many of my fellow teammates, our valued customers, our independent dealers and respected members of the conservation and military communities… are outraged by how Richard and his family have been treated by some senior NASCAR leaders.
“We are extremely upset by the recent disclosure of shockingly offensive and false criticisms of Richard by the Commissioner of NASCAR Steve Phelps. For the Commissioner and his allies, to attack one of the pillars of the sport is incredibly irresponsible and a disservice to everyone involved in NASCAR and its partners, sponsors and fans.
“What Mr. Phelps may or may not be aware of is the fact that in attacking Richard Childress, the racing legend, he is also attacking one of the most respected leaders in America’s conservation community. The commissioner has repeatedly labeled Richard as ‘an idiot,’ a ‘dinosaur,’ ‘a stupid redneck’ and a ‘clown.’.
“The fact is Richard Childress has done as much to build and promote NASCAR as anyone in the history of the sport! The commissioner, in all his rant, has only managed to bring discredit to himself and the sport.
“Many of our teammates have validly expressed concern that the commissioner’s recently revealed contempt for Richard Childress makes it abundantly clear that he and his lieutenants are not capable of being fair and objective when it comes to impartially enforcing the rules and regulations that govern the sport, including the objective assessment of fines and penalties. This is a threat to the very integrity of the sport.
“We can’t help but wonder what would happen if Major League Baseball brought in a new commissioner and he or she trash talked one of the true legends who built the game like Willie Mays, Hank Aaron, Ted Williams, Mickey Mantle or Babe Ruth? Such blatant disrespect would probably not sit well with the fans – such a commissioner most likely wouldn’t, or shouldn’t, keep his or her job for very long!
“We write this letter with genuine respect for the family who gave birth to the great All-American sporting tradition of NASCAR. The France Family has always celebrated the beginning of every race with faith and prayer and saluted patriotism, with the singing of the national anthem, and remaining steadfast in going above and beyond to honor our veterans and active-duty military. They have built a sport celebrated by hardworking American families.
“It is painful for all fans to watch the current conflict and division occurring within the sport we love. We hope the France family and team owners will reflect carefully on the damage that’s being done to NASCAR in the ongoing dispute and dig deep and strive hard for compromise. We’re cheering for a prompt and fair resolution that creates a positive path to a happy and long-term future for the founding family, team owners and most importantly, the fans.
“One thing is for certain, as the leaders of NASCAR seek to grow the sport and attract new generations of fans, they must never turn their back on, or abandon, the true pioneers and especially fans who form the foundation of the sport we love.”












