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Racing Hall of Famer Bobby Rahal part of team to build North Florida Motorsports Park in Nassau County

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North Florida Motorsports Park announced Dec. 9 it plans a 600-acre development in Nassau County.

A map with the announcement shows the park on undeveloped land north along County Road 108 west of Interstate 95 near the Florida Welcome Center rest stop. Access to the park is from County Road 108.

The park says it will feature a racetrack designed by Bobby Rahal, the 1986 Indy 500 winner and International Motorsports Hall of Fame inductee. Rahal is also a partner in the project.

North Florida Motorsports Park is planned in Nassau County north along County Road 108 west of Interstate 95.

North Florida Motorsports Park is planned in Nassau County north along County Road 108 west of Interstate 95.

The development would have trackside residences, a kart track, garage facilities and a private membership club. A hotel, spa and conference center are planned.

A map shows an RV park, shooting club and a watersports lake with a marina.

“This region has an incredible automotive culture, and North Florida Motorsports Park will provide enthusiasts with an exceptional venue to celebrate that passion,” Rahal said in a news release. “We’re creating more than a racetrack – we’re building a community.”

Bobby Rahal

Bobby Rahal

In addition to Rahal, the release said project partners include:

• NF Sports Development: Financial advisory and motorsports project development. The company website says it is based in Illinois and Orlando and “has professional racing and sports education on its core and targets the North American market.” The website says the company was founded in 2015 by former Brazilian Formula One racer Rubens Barrichello and Bruno Fusaro.

• M2 Real Estate Advisors: Real estate strategy and development. Founded by Michael McNaughton, the company is based in Ponte Vedra Beach. McNaughton is the former COO of Jacksonville shopping center developer Sleiman Enterprises.

• Atlanta Motorsports Park: Operational expertise and motorsports management. Jeremy W. Porter is the creator and CEO of Atlanta Motorsports Park, which was founded in 2012. The racing venue in Dawsonville, Georgia, is a “motorsports country club” offering auto and kart racing. It offers residential condos and villas.

An aerial rendering of North Florida Motorsports Park planned in Nassau County.

An aerial rendering of North Florida Motorsports Park planned in Nassau County.

The release says Rahal’s role will be “prominent, ensuring not only world class off-track facilities but also track design with world leading architects, delivering what promises to be a true driver and owner focused experience, from start to finish.”

According to Nassau County property records, the land on which the park would be developed is owned by Rayonier Inc. through Rayonier Forest Resources LP.

Rayonier is the developer of the Wildlight community in Nassau, where it is now headquartered. Rayonier announced in October it plans to merge with Spokane, Washington-based PotlatchDeltic Corp. and move its headquarters to Atlanta.

Housing is part of the plan for North Florida Motorsports Park in Nassau County.

Housing is part of the plan for North Florida Motorsports Park in Nassau County.

“This Project represents a unique convergence of passion and place,” McNaughton said in the release. “The trackside condominium concept offers an unprecedented real estate opportunity for collectors and enthusiasts who want to live where they play. We’re seeing tremendous interest in experiential luxury real estate, and this project positions Nassau County, North Florida at the forefront of that trend.”

The release did not include a timeline, development cost or the project’s architects and engineers.

The logo for North Florida Motorsports Park.

The logo for North Florida Motorsports Park.

“North Florida Motorsports Park represents a transformative opportunity for Nassau County. This project blends innovation, recreation, and economic development in a way that strengthens our community and elevates our region. We are proud to welcome a world-class motorsports destination,” said Nassau County Manager Taco Pope said in the release.

“North Florida Motorsports Park is the evolution of automotive lifestyle communities,” Fusaro said. “We’re creating an environment where driving enthusiasts can pursue their passion while enjoying world-class amenities and the camaraderie of like-minded individuals.”

The project did not respond to an email for comment.

 



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Motorsports

Kuhnle Motorsports Park joins NHRA Member Track network in Division 3

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NHRA has welcomed Kuhnle Motorsports Park to the NHRA Member Track Network as part of the NHRA’s North Central Division (Division 3).

Originally opened in 1958, the historic quarter-mile facility has been a staple in Northeast Ohio motorsports for more than six decades. Known by many longtime racers as one of the region’s most tradition-rich dragstrips, Kuhnle Motorsports Park continues to evolve while staying true to its grassroots racing foundation.

The track was purchased in 2021 by brothers Tom and Kim Kuhnle. The Kuhnle family invested heavily in revitalizing the venue and expanding its offerings. Today, Kuhnle Motorsports Park hosts a wide variety of events, from nostalgia gasser races to the fan-favorite heavy-duty semi-truck racing, which has become one of the facility’s signature attractions.

“NHRA offers valuable benefits to racers as well as race programs that are exciting for both participants and spectators. This makes them a great fit for our commitment to our racing community and our vision for the future,” said Tom Kuhnle.

“When I got my driver’s license at 16, Thompson Drag Raceway, now Kuhnle Motorsports Park, was one of the first places I would go,” added Kim Kuhnle. “I loved to watch drag racing for hours with a big group of friends. Like so many others who have grown up in this area, a lot of my fondest memories were made at the track.

“Fast forward 40-plus years later, and the tables have turned. I am now an owner of Kuhnle Motorsports Park. There are many moving parts involved with hosting events, and it is my goal to continue creating a place for all to enjoy.”

As part of the NHRA Member Track Network, Kuhnle Motorsports Park will also have access to NHRA’s extensive and robust support programs, insurance benefits, and national marketing platforms. With this new partnership, the facility will play a key role in promoting grassroots NHRA Drag Racing and fostering a strong community of racers and fans in the area.

“The NHRA North Central Division is proud to work alongside Kuhnle Motorsports Park as they continue building on their impressive progress,” said William Tharp, NHRA North Central Division Director. “Under Tom Kuhnle’s leadership and with the strong support of his family and friends, the facility has made tremendous strides in a short time. Their vision and commitment to the sport are clear, and we look forward to seeing that dedication grow within the North Central Division. With opportunities that many tracks can only dream of, Kuhnle Motorsports Park is poised to capitalize in a big way.”

For more information on Kuhnle Motorsports Park, visit https://www.kuhnlemotorsports.com/. 



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VIR completes purchase of the track’s land

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VIRginia International Raceway announced today that it has officially acquired full ownership of the land that the historic circuit operates on, an acquisition the road course’s management states will allow for new growth and development opportunities in the future.

“I am immensely pleased to tell all of our dedicated fans, renters, teams, sanctioning bodies, tenants, employees, community stakeholders – everyone – that we recently closed on the purchase of all of the land underlying VIR,” track CEO and co-owner Connie Nyholm said. “VIR can now live on in perpetuity.”

Since the circuit re-opened in March 2000, VIR had operated under a 100-year land lease with the Foote family in Southern Virginia. Though the lease allowed the facility to flourish into an internationally recognized motorsports venue after its rebirth, it often limited the scope for long-term planning and expansion.

But via an amicable transfer of ownership assisted by financial partner Carter Bank & Trust, VIR says it has not only secured its long-term future but will unlock more avenues for strategic development and collaboration across the world of motorsport.

“In 2020, Mark and Tara Rein bought in to VIR as my 50/50 partner and, because we were aligned in our priorities for growth, we were able to plan more aggressively with President and COO of VIR Kerrigan Smith and our amazing team,” Nyholm said. “In the past five years, VIR has invested heavily in track improvements, including miles of guardrail and catch fencing, increased capacity on pit lane and in the paddock for teams and new viewing and camping areas for fans, and made modern renovations to all on-site lodging and common areas throughout the facility. Twelve additional villas were completed this year.

“The more we planned to invest, the more limiting the land lease became. Now that everything is really ours, we are excited to chart VIR’s future and build relationships that will make our already ambitious goals grow bigger sooner.

“As my business partner, Mark, says, ‘I’d rather have things right than right now.’ Our team spends a lot of time exploring new ideas and planning what’s right for VIR’s next 25 years, whether that’s facilities, activities, and or operations, and our list is continually growing. As I always say, “Come back, come often, and bring your friends!” so you can experience our evolution first hand.”



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Hendrick Motorsports Statement – SpeedwayMedia.com

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Below is a statement from Rick Hendrick, owner of Hendrick Motorsports, regarding today’s agreement between NASCAR, 23XI Racing and Front Row Motorsports.

“Millions of loyal NASCAR fans and thousands of hardworking people rely on our industry, and today’s resolution allows all of us to focus on what truly matters – the future of our sport. For more than 40 years, NASCAR racing has been my passion. I believe deeply in what we can accomplish when we work together. This moment presents an important opportunity to strengthen our relationships and recommit ourselves to building a collaborative and prosperous future for all stakeholders. I’m incredibly optimistic about what’s ahead. When our industry is united, there’s no limit to how far we can go or how much we can grow the sport we love.”

ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports is the winningest team in NASCAR Cup Series history. At the sport’s premier level, the organization holds the all-time records in every major statistical category, including championships (15), points-paying race victories (320) and laps led (more than 85,000). It has earned at least one race win in a record 41 different seasons, including an active streak of 40 in a row (1986-2025). The team fields four full-time Chevrolet entries in the NASCAR Cup Series with drivers Alex Bowman, William Byron, Chase Elliott and Kyle Larson. Headquartered on more than 150 acres in Concord, North Carolina, Hendrick Motorsports employs approximately 600 people. For more information, please visit HendrickMotorsports.com or interact on Facebook, Instagram, TikTok and X.



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What 23XI, Front Row and NASCAR’s other teams are getting in the settlement

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CHARLOTTE, N.C. — The landmark settlement that ended the antitrust lawsuit filed by 23XI Racing and Front Row Motorsports against NASCAR saw the league make several notable concessions beyond just granting teams “evergreen” charters, comparable to a franchise in most professional sports leagues, multiple team sources familiar with the settlement terms have told The Athletic.

In addition to all 15 charter-holding teams having their charters become permanent instead of expiring at a set end date, the settlement terms include teams receiving a say in governance and a greater percentage of various NASCAR revenue streams.

The combined gains are considered a massive win by 23XI and Front Row that will benefit every Cup Series organization, as the teams achieved many of the goals they laid out when the most recent charter negotiations began more than two years ago.

The exact terms of the revised charter agreement are still being sorted out, but the pending revisions were outlined with the charter-holding teams in a meeting Thursday afternoon, sources said.

These changes follow NASCAR and 23XI/Front Row submitting their settlement terms Thursday morning to Kenneth D. Bell, the presiding judge in the lawsuit filed last October by the two teams. Bell agreed, ending the contentious lawsuit that has roiled the sport for the past 14 months.

Under the previous charter agreement, which expired at the end of the 2024 NASCAR season, teams could issue a “strike” whenever NASCAR instituted a rules change they didn’t like. Over the span of the agreement, first enacted in 2016, any team that issued three strikes then had the ability to race in a competing series without punishment.

At the behest of NASCAR, and to the dismay of the teams, the “three-strike rule” was removed from the 2025 charter agreement. That rule will now be reinserted, those sources say, though expanded to five strikes.

Teams also will receive an unknown percentage of NASCAR’s international media rights deals, of which they previously received zero, and a one-third portion of new business deals involving teams’ intellectual property.

In addition to the gains 23XI and Front Row achieved for every team, both organizations will have their combined six charters returned to them. They lost the charters, valued at as much as $300 million total based on recent sales (the last charter sale was for $45 million), during the ongoing litigation. Ownership of one of the 36 available charters provides certain financial guarantees and entry into every race in the sport’s premier Cup Series.

NASCAR also agreed to pay monetary damages to 23XI and Front Row, according to sources, though the exact figure is unknown.



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Roger Penske Statement, Response to Today’s Settlement – Speedway Digest

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Roger Penske statement on today’s settlement:   

“Today’s settlement is tremendous news for the industry. We are stronger together as a sport and the agreement today allows all of us to focus on what’s important, the continued growth of NASCAR. The sport has never been more competitive and today’s resolution provides the entire industry with a platform that strengthens our business and allows us to continue to entertain our millions of passionate fans in a unified way.”



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Bass Pro Shops CEO Johnny Morris expresses outrage in letter to NASCAR, over Steve Phelps ‘shockingly offensive’ attacks on Richard Childress

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NASCAR Commissioner Steve Phelps referred to Richard Childress as an “idiot,” a “stupid redneck,” and suggested that the RCR owner be “taken out back and flogged” in unsealed text messages. Now, Bass Pro Shops founder Johnny Morris is firing back at Phelps and NASCAR’s leadership in a major way.

A few weeks ago, text messages between NASCAR Commissioner Steve Phelps and Chief Media & Revenue Officer Brian Herbst were revealed as a result of the ongoing lawsuit brought by 23XI and Front Row Motorsports. Within them were the insults toward Richard Childress that Johnny Morris cites in the statement below.

“Many of our teammates have validly expressed concern that the commissioner’s recently revealed contempt for Richard Childress makes it abundantly clear that he and his lieutenants are not capable of being fair and objective when it comes to impartially enforcing the rules and regulations that govern the sport…

…Such blatant disrespect would probably not sit well with the fans – such a commissioner most likely wouldn’t, or shouldn’t keep his or her job for very long!”

Bass Pro Shops and NASCAR have been synonymous for decades, with the company maintaining sponsorship of Richard Childress Racing since 1998. The company’s founder and CEO, Johnny Morris, is a friend of Richard Childress himself. A friend who fairly points out just how important Childress, a “pillar of the sport,” has been to NASCAR, first as a driver and now as an owner.

NASCAR Commissioner Steve Phelps addresses Richard Childress insults under oath

The 23XI and Front Row Motorsports vs. NASCAR antitrust trial is in full swing. Yesterday, it was NASCAR Commissioner Steve Phelps’ turn to take the stand. Attorney Jeffrey Kessler broached the Richard Childress subject, despite the messages themselves not being shown in court.

Per Adam Stern of Sports Business Journal, 23XI and FRM’s representative asked Steve Phelps if he “had always shown respect in his texts/emails about team owners such as Richard Childress.”

Phelps responded with yes, “by and large.” But he also admitted that he had sent a message about Richard Childress that he is “not proud of” and has since apologized for.





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