NIL
Nike announces extension with LSU, signs 10 Tigers athletes to NIL deals
Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with LSU.
Nike announced an extension with the Tigers through 2036, continuing a partnership that spans more than five decades. In addition, the brand launched the new Blue Ribbon Elite NIL program, featuring 10 LSU athletes as its first NIL deals.
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Two LSU football players, DJ Pickett and Trey’Dez Green, are part of the initiative. Gymnastics’ Kailin Chio, baseball players Derek Curiel and Casan Evans, softball players Tori Edwards and Jayden Heavener, volleyball’s Jurnee Robinson, men’s basketball’s Dedan Thomas and women’s basketball’s ZaKiyah Johnson are also on board.
“LSU and Nike are two of the top brands in sport and an ideal duo. We are both continuously looking to innovate and stay ahead of the game, and that’s what we intend to do in the future with this extended partnership,” said LSU athletics director Verge Ausberry in a statement. “LSU has always been at the forefront of NIL strategy, and as the launchpad for Nike Blue Ribbon Elite, we look forward to working with Nike to offer our student-athletes unrivaled opportunities to capitalize on their brands.”
Blue Ribbon Elite makes Nike the latest company to launch an NIL-focused initiative with its partner schools. Adidas has been doing something similar, including NIL components in new agreements at schools such as Tennessee and Penn State.
Through Blue Ribbon Elite, Nike will collaborate with athletes through campaigns with the brand, as well as product innovation and creative direction. Nike has already been active in the NIL space, signing multiple notable deals with college football stars this year, not to mention its growing basketball roster. Now, The Swoosh is taking the next step toward working with athletes in addition to their schools.
“College sport is woven into Nike’s DNA, and we’ve always believed its future should be shaped in lockstep with athletes,” said Ann Miller, Nike executive vice president of global marketing, in a statement. “Renewing our partnership with LSU and welcoming 10 new NIL athletes is about more than gear.
“It’s about collaboration, creativity and meaningful impact, giving athletes a platform to influence product, innovation, storytelling and culture. LSU and these athletes aren’t just representing Nike — they’re helping us redefine what partnership means in this new era of college sport.”
NIL
Trump calls NIL a ‘disaster’ for college sports and Olympics
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When President Donald Trump hosts an event in the Oval Office and opens things up to questions from the media, as he did on Friday while hosting members of the 1980 Miracle on Ice team, you get a lot of dumb questions.
I mean, I get that opportunities to ask the president a question are at a premium, but with Jim Craig and Mike Eruzione on hand, is that the time to ask about Venezuela?!

President Donald Trump gestures to the crowd before the start of the NFL Super Bowl 59 football game between the Philadelphia Eagles and the Kansas City Chiefs, Sunday, Feb. 9, 2025, in New Orleans. (AP Photo/Ben Curtis)
Anyway, at least one member of the press asked a question that made a lot of sense, and it had to do with NIL.
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That’s fitting, as back when the Miracle on Ice team played, the Olympics were strictly for amateurs, and most of the team was plucked from various collegiate rosters.
Had they played 40-plus years later, they may have been rolling in some of that NIL dough.
But, as the president noted — and Sen. Ted Cruz would agree with — the current state of NIL is simply not sustainable and could cause serious damage to college athletics, and even the Olympics.

U.S. President Donald Trump, joined by the 1980 U.S. Olympic men’s ice hockey team, holds up a bill to honor the team in the Oval Office of the White House on Dec. 13, 2025 in Washington, D.C. (Anna Moneymaker/Getty Images)
TRUMP WARNS COLLEGE SPORTS ARE IN ‘BIG TROUBLE’ IN CRYPTIC POST
“I think that it’s a disaster for college sports,” President Trump said. “I think it’s a disaster for the Olympics, because, you know, we’re losing a lot of teams. The colleges are cutting a lot of their — they would call them sort of the ‘lesser’ sports, and they’re losing them like at numbers nobody can believe. They were really training grounds, beautiful training grounds, hard-working, wonderful young people. They were training grounds for the Olympics.
“And a lot of these sports that were training so well would win gold medals because of it. Those sports don’t exist because they’re putting all their money into football. And by the way, they’re putting too much money into it, into football.”
President Trump noted that the top-performing athletic programs aren’t making enough money to sustain themselves, given the rate at which they’re paying highly sought-after players.

U.S. President Donald Trump stands with Ohio State Head Coach Ryan Day as he welcomes the 2025 College Football National Champions from Ohio State University to the White House during a ceremony on the south lawn in Washington, District of Columbia, on April 14, 2025. Ohio State won the national championship by defeating Notre Dame 34-23. (Win McNamee/Getty Images)
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“They’re putting all of their money in, and I know something about it,” President Trump said. “They will not be able to stop. You have a college president [saying], “I’m telling you, sir, we give a guard $7 million, we’re going to win the national championship,’ and they’ll give them seven, then they won’t win it.
“And even if they do win it, colleges cannot afford to be paying the kind of salaries that you’re hearing about.”
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NIL
Kirk Herbstreit honors Arch Manning with major college football award
The 2025 college football regular season is over and the time is now for ESPN analyst Kirk Herbstreit to hand out his personal awards for the year ahead of what’s sure to be an entertaining postseason. He calls them the Herbie Awards, which are given out to worthy somebodies across various categories.
For instance, you can go read who Herbstreit selected as his Offensive Player of the Year right here. But one of the awards Herbstreit came up with was called the Redemption Player of the Year, which he said is intended to award a guy who bounced back from an injury, a poor season the year before, or even someone who showed extraordinary growth from Week 1 to Week 14.
He nominated three players for the honor: Texas quarterback Arch Manning, Alabama linebacker Deonte Lawson, and Notre Dame defensive end Boubacar Traore. As you should already know, Herbstreit opted to give the Redemption Player of the Year honor to the most famous name in college football, Arch Manning, for navigating a difficult year into a very positive finish for he and the Longhorn program.
“I think he came in with unrealistic expectations,” Herbstreit said of the Texas QB. “When this season started, people were talking about, ‘He’s going to win the Heisman Trophy. He’s better than Payton. He’s better than Eli. He’s better than his grandpa. He’s going to win a national championship. It’ll be the first pick next year in the draft.'”

Obviously, the season didn’t turn out that rosy. For Herbstreit, it was seeing Manning undergo the ego hit and the piling on of critics but still turn his season around to finish so strong that impressed him so much.
“When that didn’t pan out in the first half of the season, people were very, very critical,” Herbstreit continued. To his credit, he blocked all of that out. Didn’t take any of it personally. If anything, I think it motivated him to go out and help his teammates win games. And I was really happy for him enduring that and coming out on the other side.”
In his first year as the full-time starter, Manning finished with just under 3,000 total passing yards while guiding Texas to a solid 9-3 season given the harsh schedule they were saddled with. After some early-season offensive struggles and two losses in their first five games, Manning and the Longhorn offense hit a groove as the Longhorns won six of their last seven.
Across Texas’ final five games, Arch Manning threw for 300+ yards in three wins against Mississippi State, Arkansas and Vanderbilt, and then led a 27-point outing and scored two touchdowns, one passing and one rushing, to lead Texas over rival Texas A&M.
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NIL
Rodriguez collects Bednarik Award for fifth national honor
LUBBOCK, Texas – Texas Tech senior linebacker Jacob Rodriguez collected his fifth national award this season Friday evening as he was tabbed the winner of the Bednarik Award during the College Football Awards Show live on ESPN.
Rodriguez is the first Red Raider in program history to win the Bednarik Award, which is presented annually by the Maxwell Football Club to the nation’s top defensive player. The Bednarik Award selected Rodriguez over Ohio State safety Caleb Downs and Texas A&M defensive end Cashius Howell.
With the addition of the Bednarik Award, Rodriguez is now the winner of the Butkus Award (nation’s top linebacker), the Bronko Nagurski Trophy (nation’s top defensive player), the Lombardi Award (nation’s top lineman or linebacker) and the Pony Express Award (nation’s top duo with David Bailey) this season alone. He is the third player in history to win the Butkus Award as well as the Nagurski Trophy and Bednarik Award in the same season, joining Miami’s Dan Morgan (2000) and Notre Dame’s Manti Te’o (2012). Rodriguez joins Te’o as the only players to also win the Lombardi Award.
Rodriguez, who was also tabbed a first team All-American by the Walter Camp Foundation during the ESPN broadcast, has bolstered one of the nation’s top defenses, leading the Red Raiders to their first Big 12 title in program history this season and their first appearance in the College Football Playoff. The Red Raiders enter a potential matchup with either No. 5 Oregon or No. 12 seed James Madision at 12-1 overall, marking the most wins in program history.
Rodriguez has now led Texas Tech to four-consecutive bowl appearances during his career after going from a scholarship quarterback at Virginia, to walk-on linebacker with the Red Raiders and now a national award winner. He was joined during the ESPN College Football Awards Show by his parents, Joe and Ann Rodriguez, and his wife, Emma.
Rodriguez enters bowl season as the FBS leader with seven forced fumbles and ranks among the top-15 players nationally with 117 tackles. He is the first FBS player since 2005 to record at least five forced fumbles, two fumble recoveries and four interceptions all in the same season. His impact has bolstered a Texas Tech defense that leads the nation with 31 takeaways and ranks third nationally in scoring defense at 10.9 points per game. Rodriguez was responsible for nine takeaways himself — all in Big 12 play – thanks to his ability to punch the ball out and also read the quarterback in coverage.
Rodriguez is currently the highest-rated player in all of college football, according to Pro Football Focus, grading out at 93.3 overall so far this season. He is the top-rated player in the country in terms of rush defense, receiving a 95.5 grade in that area for a Red Raider defense that is easily the nation’s best in stopping opponents on the ground. Texas Tech is giving up only 68.5 rushing yards a game thanks to Rodriguez, who also ranks fifth nationally in coverage with a 92.3 grade.
Established in 1995, the Chuck Bednarik Award is one of the most-prestigious honors in college football, awarded annually to the most outstanding defensive player. This accolade recognizes exceptional talent, tenacity and impact on the defensive side of the ball. The award is named in tribute to Chuck Bednarik, a revered figure in football history known for his remarkable career as a linebacker.
NIL
$15 million college football coach sues Big Ten school over buyout dispute
It’s a darn tootin’ time to be a lawyer in the college sports space, eh? As college footbal programs all around the country change coaches, hand out buyouts and sign ridiculous new contracts, even some former coaches are trying to get what’s theirs.
Just this week, as the dust seemed to be settling nation-wide on a chaotic spin of the coaching carousel this fall, we had Sherrone Moore’s firing at Michigan and the ugly fallout from that ordeal, plus the somewhat surprising retirement of legendary Utah Utes head coach Kyle Whittingham, setting up a changing of the guard at Utah plus a brand new search in Ann Arbor — which may kickstart a whole other chain of coaching searches.
Amid all this talk of contracts and big buyout money, one former Nebraska coach, Scott Frost, has come out of the woodwork to sue Nebraska, alleging the ‘Huskers have shorted him on the agreed-upon buyout payments. Local news outlet WOWT had the news Friday evening:
“Former Nebraska football coach Scott Frost filed a lawsuit Friday, accusing the school of breaching his contract and mishandling millions in buyout payments and taxes,” they wrote. “In the complaint filed in Lancaster County District Court, Frost claimed the university wrongly stopped payments he said are owed for 2025 and 2026 under his employment contract. Frost is seeking a court order confirming Nebraska’s right to reduce those payments and seeking at least $5 million in damages.
Scott Frost was fired on the heels of a 10th consecutive loss in a one-possession game, this time to Georgia Southern, 45-42, following a poor start to the team’s season in 2022. At the end of that season, Nebraska placed former Baylor and Carolina Panthers coach Matt Rhule at the helm of the program, and he’s guided it ever since.
Scott Frost buyout details

When Frost was fired in September of 2022, his buyout came out to roughly $15 million, and that number would have been split in half had the Cornhuskers merely waited a few weeks, until Oct.1, to officially pull the trigger. Now, per Yahoo Sports, the argument centers on some tax mumbo jumbo.
“According to the filing, Nebraska told Frost in December 2022 that it planned to count the projected value of his 2025 and 2026 buyout payments as income on his W-2 for that year,” wrote Jim Recalto for Yahoo. “Frost argues that move was improper and left him with a $1.7 million tax liability for money that had not been paid.”
Yahoo adds: “Frost says those future payments were guaranteed under his contract and could not be reduced or taken away. However, he also claims the university said in the same email that the payments could later be adjusted, without explaining how or why.”
Seek out your local CPA for a better read on this situation, but from the bird’s eye view, it appears that Frost had future buyout payments lumped into the same year he was fired, which definitely heavied his tax burden vs. taken the payments over several years. Then, the university tried to adjust or change those payments they had already lumped onto the W-2 which Frost had been taxed for.
Essentially, the man was taxed on money he hadn’t yet received, and then when it came to receiving said money, the process for getting it was changed around despite the fact Frost was already liable for the money. At least, that’s how Frost’s side puts it. Nebraska may have some explaining to do here.
More on College Football HQ
NIL
Meet The Two Oregon Freshmen Ready To Make Ducks History Under Dan Lanning
The Oregon Ducks have one of the best running back duos in college football. And they are only freshmen.
Jordon Davison and Dierre Hill Jr. provided the Ducks’ with an electric one-two combo behind starting running back Noah Whittington. The freshmen combined for over 1,000 yards and 15 touchdowns during the regular season.
Freshmen Bursting Onto The Scene

It’s been a year to remember for the Ducks’ ground game this season. Whittington have provided a stable presence in the backfield in the 10 games he’s played in. In the regular season, he rushed for 774 yards and six touchdowns.
Davison ran for 535 yards and 13 touchdowns, meanwhile Hill accumulated 481 yards and four touchdowns.
The two became stars seemingly overnight as coming into the season, it looked like they would be buried on the depth chart with Makhi Hughes, Da’Juan Riggs, Jayden Limar, and Noah Whittington all ahead of them. But the duo stayed consistent and eventually earned carries early in season and both evolved into bigger roles as the year progressed.
At this rate, Davison and Hill Jr. are poised to make history in Lanning’s system and dominate in the Big Ten for years to come. Former Ducks running back Royce Freeman set the record with 18 rushing touchdowns in his true freshmen season, but Davison is close behind with 13.
Thanks to Oregon’s depth at the position, the single-season rushing record is far from reach. LaMichael James owns the freshman record with 1,546 yards in a single season, while Freeman holds the outright record with 1,836 rushing yards in a season.
Former Ducks star Kenjon Barner set Oregon’s single-game rushing record against USC, rushing for 321 yards in the Los Angeles Memorial Coliseum in 2012. Could either Hill or Davison catch that number?
Jordon Davison on his Relationship With Dierre Hill Jr.
Davison opened up about how he immediately clicked with Dierre Hill Jr.
“It’s kind of crazy, because coming in, they was like, who do I want to play with? And we was like watching each other’s film, and it was a couple backs, and I actually chose Dierre. And his film stuck out to me. And then we was connecting before we got here, and then as soon as we got here, it just clicked, like, that’s my right-hand man. People probably think like, it’s just on the field, but we together every day, off the field, all the time.”
“We’re kind of like opposite personalities. I’m a bit more quieter. He’s a loud one, but we complement each other very well. And I just love Dierre. I love being around him. I love being around everybody in the running back room. They all brought me in as a brother, and they all helped me grow as a player and a person,” Davison continued.
Oregon’s History Of Running Back Duos

It shouldn’t come as a surprise to the Ducks having another powerful running back duo. Over the course of Dan Lanning’s tenure at Oregon, he has always had at least one 1,000-yard rusher and one 500-yard rusher. But it looks like that trend will end this year with the emergence of Davison and Hill in addition to Whittington.
Lanning’s first year at Oregon in 2022 saw the emergence of Bucky Irving and Whittington. Irving ran for 1,058 yards and Whittington rumbled for 779 yards. The following season in 2023, it was Irving with 1,180 yards and Jordan James with 759 yards as Whittington nursed a torn ACL. Last year in 2024, James went for 1,267 yards and Whittington ran for 540 yards.
Add in Oregon running back coach Ra’Shaad Samples, who is among the best position coaches in the country, and it looks likely the trend of having two great running backs will continue.
MORE: Oregon’s Breakout Freshman Emerges As Potential X-Factor For The Playoff
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Finding Recent Comparisons

Having multiple starting-caliber running backs isn’t something that is extremely uncommon in college football, just take a look at Notre Dame and Penn State for example.
The Fighting Irish have Jeremiyah Love and Jadarian Price. Love has garnered most of the attention this season and rightfully so as he is a Heisman Trophy finalist after rushing for 1,372 yards and 18 touchdowns. But Price is no slouch himself. He ran for 674 yards and 11 touchdowns playing as the No. 2 back for Notre Dame.
At Penn State, Kaytron Allen became the program’s all-time leading rusher this year. He ran for 1,303 yards and 15 touchdowns, while Nicholas Singleton ran for 549 yards and 13 touchdowns.
The blueprint is there for Hill and Davison to reach national recognition. Considering they are only in their first season of college football, the Ducks’ freshmen could potentially become their best running back duo in program history.
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NIL
Notre Dame running back Jadarian Price uses NIL money for Salvation Army Angel Tree gifts
MISHAWAKA, Ind. (WNDU) – Notre Dame running back Jadarian Price used his Name, Image and Likeness (NIL) sponsorship money to buy Christmas gifts for three local children through the Salvation Army’s Angel Tree program on Friday afternoon.
Price shopped for toys at the Walmart in Mishawaka as part of the nationwide program that provides hundreds of thousands of Christmas gifts for children each year.
College athletes earned nearly $500 million from NIL sponsorships this year. While some spend the money on jewelry or cars, Price chose to give back to the community.
“I’m just a kid from a small town: Denison, Texas. I didn’t come from much as a kid myself. As a guy who comes from a large family, I have a lot of siblings and little cousins running around that I helped raise. And I know it meant a lot to them, what I am doing in my position right now. It was truly a blessing to be able to be in this position to do that, do it for a lot of other kids in the community means a lot to me,” Price said.
Price has worked as a fifth-grade teaching assistant in his hometown of Denison, Texas, and coaches young athletes in Mishawaka. As the oldest of three children, he credits his humble upbringing for his charitable spirit.
For a 9-year-old boy, Price selected a monster truck, Legos and a football, thinking back on his own favorite childhood toys.
Price strives to make youth sports more accessible so all children can learn the same valuable lessons he did in athletics.
“The world is starting to become more individualized. People are starting to become more selfish and individual. So, just being able to stay around people, get outside. And the biggest thing is being part of a team. No one can take that away from you because of the relationships you make. So, just being able to be part of something bigger than yourself is what it’s really about,” Price said.
Price hopes his involvement will bring more attention to the Angel Tree program and encourage other college athletes to use their money to benefit local communities.
“It felt nostalgic doing a little Christmas shopping for a kid. I have two younger sisters, so this isn’t new to me. I used to help my mom out with getting them gifts. This is a time of joy and holiday spirit, and I think we take for granted some of that the older we get. Everyone deserves to have some joy during the season, so I’m here to help in any way that I can. If you’re in a position to do what you can to help others, I encourage you to do so, like I did today, and merry Christmas,” Price said.
The Salvation Army will continue accepting Angel Tree gifts through the weekend and will distribute them Tuesday.
Copyright 2025 WNDU. All rights reserved.
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